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27-782: The Millikin Big Blue are the intercollegiate athletic programs of Millikin University (MU) located in Decatur, Illinois , United States. The Big Blue athletic program is a member of the College Conference of Illinois and Wisconsin (CCIW) and competes at the NCAA Division III level. Millikin University was a member of the National Association of Intercollegiate Athletics (NAIA). Its athletics programs were established together with

54-456: A cost-free means to fill the gaps in commercial breaks left by unsold advertising airtime has led to their regular usage since the 1960s. The most common topics of PSAs are health and safety, such as the multimedia "Emergency Preparedness & Safety Tips On Air and Online" talk radio campaign. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling . One of

81-661: A license was issued for a new AM broadcasting station, operating on a wavelength of 360 meters (833 kHz). This station was randomly assigned the call letters WBAO, which came from a sequential roster of available call signs. It maintained a limited schedule of broadcasts. On May 25, 1928, the Federal Radio Commission (FRC) issued General Order 32 , which notified 164 stations, including WBAO, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it." On September 1, 1928,

108-767: A massive scale the idea of using advertising to influence American society on a range of fronts. Its first campaigns focused on the country's needs during World War II, such as encouraging the American public to invest their savings in government bonds . After the war, PIFs were used to educate the public on a broader range of issues. In the UK, they were produced for the Central Office of Information (COI), and again by private contractors, which were usually small film companies, such as Richard Taylor Cartoons . They were supplied to broadcasters free of charge for use at any time. Their utility as

135-645: A minute-long announcement in the public interest which plays the Chinese National Anthem in Mandarin over various patriotic montages. Filem Negara Malaysia (FNM) became the early pioneers of PSAs from its establishment in 1946. PSAs produced by FNM have topics such as dengue fever , drug addiction , environmental pollution , road safety and electricity usage . Governmental agencies such as Ministry of Health have produced PSAs to promote their Healthy Lifestyle Campaign which held annually since 1991, with

162-665: A professor of mechanical engineering who used the name on posters during the 1916 football season. Millikin joined the College Conference of Illinois (CCI) on April 26, 1946 as one of its nine charter members (Augustana, Carthage, Elmhurst, Illinois College, Illinois Wesleyan, Lake Forest, Millikin, North Central and Wheaton). The league was renamed the CCIW in 1967 to recognize Carthage, which had moved its campus from Illinois to Wisconsin as well as Carroll's entrance in 1955. Regarded as "The Best Small College Conference In The Nation", Millikin

189-402: A specialist agency for producing short educational films for the public. In the films, he typically played a bumbling character who was slightly more stupid than average and often explained the message of the film by demonstrating the risks if it were ignored. The films covered topics such as how to cross the road, how to prevent the spread of diseases, how to swim, and how to drive without causing

216-470: Is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures of drug users before and after their addiction or realistic skits of domestic violence situations) as well as

243-551: Is one of four charter members with uninterrupted membership. One of the school's most famous alumni is former NFL wide receiver Jeff Query who played for the Green Bay Packers , Cincinnati Bengals and Washington Redskins . A member of the College Conference of Illinois and Wisconsin , Millikin University sponsors teams in twelve men's and eleven women's NCAA sanctioned sports. Millikin University Millikin

270-588: The Korea Broadcasting Advertisement Corporation (KOBACO) . The Public Service Advertising Council is in charge of advisory roles such as selecting the topic of PSAs broadcast in Korea for one year, establishing public relations measures, and seeking strategies. The Public Service Advertising Council is made up of about 15 persons nominated by advertising academia, broadcasting, advertising industry, and civic groups. The organization evolved from

297-423: The "Utamakan Kesihatan" ("Prioritize Health") logo appearing at the end of their ads, most notably PSAs about AIDS . PSAs on road safety were produced by Ministry of Transport , particularly on accidents amongst motorcyclists and alcohol consumption amongst drivers. Some of their ads also using "Anda Mampu Mengubahnya" ("You Can Make a Difference") slogan and also using some of famous actors and actresses including

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324-608: The 'Broadcasting Advertising Improvement Advisory Committee' formed on August 18, 1981. After going through the 'Public Service Advertising Improvement Advisory Committee' on February 7, 1983, the name was changed to the current name on July 1, 1988. As of 2020, there are a total of 400 PSAs produced by the KOBACO. China's first PSAs in 1986 were about saving water and were broadcast on Guiyang television. In Hong Kong , terrestrial television networks have been required since National Day 2004 to preface their main evening news broadcasts with

351-448: The FRC listed "Stations WJBL and WBAO" as one of the "consolidations which have been approved by the commission, or imposed on the stations by the commission". WBAO was formally deleted on October 1, 1928, and it was announced that programs previously broadcast by that station would now be heard over WJBL . Since their first year of athletics in the 1903–04 academic year and prior to joining

378-910: The NCAA Division III and the CCIW in the 1946–47 season, Millikin primarily competed as an Independent of the National Association of Intercollegiate Athletics (NAIA). Millikin University teams have since participated in the National Collegiate Athletic Association 's Division III . The Big Blue are a member of the College Conference of Illinois and Wisconsin (CCIW). Men's sports include baseball, basketball, cross country, football, golf, wrestling, soccer, swimming and diving, tennis, track and field, and volleyball; while women's sports include basketball, cross country, golf, soccer, softball, triathlon, swimming & diving, tennis, track & field and volleyball. Public service announcements A public service announcement ( PSA )

405-690: The Universe , the "Knowing is Half the Battle" epilogues in G.I. Joe: A Real American Hero ,’’ The Transformers (TV series) ’’, Jem , M.A.S.K. , Inspector Gadget , and the "Sonic Says" segments from Adventures of Sonic the Hedgehog . PSAs are used as placeholders for unsold commercials . PSAs in South Korea are produced by the Public Service Advertising Council, an organization under

432-647: The earliest television public service announcements came in the form of Smokey Bear whose "Only you can prevent forest fires" campaign ran for decades. Other common early themes were traffic safety, especially safe crossing, wearing seat belts and not driving drunk, and the dangers of cigarette smoking. A charitable organization may enlist the support of a celebrity for a PSA; examples include actress Kathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youths not to join gangs or commit crimes. Some television shows featuring very special episodes made PSAs after

459-403: The episodes. For example, Law & Order: Special Victims Unit talked about child abduction in one episode, with a PSA about child abduction airing after the episode. After My Sister Sam was canceled in 1988, surviving cast members: Pam Dawber , Joel Brooks , Jenny O'Hara , and David Naughton were reunited to film a PSA for the center to Prevent Handgun Violence on gun control after

486-659: The importance of avoiding such choices. In the UK , they are generally called a public information film ( PIF ); in Hong Kong , they are known as an announcement in the public interest ( API ). The earliest public service announcements (in the form of moving pictures) were made before and during the Second World War years in both the UK and the US. In the UK, amateur actor Richard Massingham set up Public Relationship Films Ltd. in 1938 as

513-496: The institution had selective admissions and a student-faculty ratio of 10:1. [REDACTED] The Decaturian is the bi-weekly student newspaper. Its first issue appeared in 1903; issues up to 1951 are archived online. WJMU is Millikin University's student-operated freeform format radio station. In addition to its musical responsibilities, WJMU also creates its own public service announcements , liners, news, Millikin sports programming and promotional materials. In 1922,

540-779: The late Adibah Noor and Nabil Ahmad . Ministry of Science, Technology and the Environment also produces PSAs focusing on environmental pollution. PSAs on corruption and bribery were produced by the Malaysian Anti-Corruption Agency (now Malaysian Anti-Corruption Commission ). Most of these PSAs were aired on Radio Televisyen Malaysia (RTM) and TV Pendidikan between the 1990s and 2000s. Private TV networks like TV3 have also produced in-house PSAs, covering topics such as not downloading pirated content, some of which feature actress and infotainer, Janna Nick ; and domestic violence which features actress Eyra Hazali. There

567-514: The murder of their co-star, Rebecca Schaeffer , who was gunned down by a crazed fan on July 18, 1989, at Schaeffer's apartment in Los Angeles. During the 1980s, many American cartoon shows contained PSAs at the end of their shows to satisfy federal regulations that required programming for children to be educational. Examples include the closing moral segments at the end of He-Man and the Masters of

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594-598: The newly renamed, Lincoln-based campus formerly known as Lincoln University , and the Decatur College and Industrial School , a new campus to be established in Decatur. This arrangement leveraged the existing resources of Lincoln University to establish a wholly new college in Decatur. The combined, two-campus institution took the name of its primary advocate, James Millikin . Millikin's campus in Decatur, however, would not officially open until September 15, 1903. Its dedication

621-680: The road to be unsafe for other users. During the war, he was commissioned by the UK Ministry of Information to produce films for the war effort. Massingham began to produce longer films, for both private companies and the Government, after the War. In the US, the Ad Council (initially called the War Advertising Council) was set up in 1941, when America entered World War II. It began implementing on

648-412: The university in 1903, with football, men's basketball and baseball all competing in the university's first full academic year (1903–04). Since its start, Big Blue athletics has achieved considerable success both as a member of the College Conference of Illinois and Wisconsin (CCIW) and at the national level as a member of the NCAA Division III. The nickname "Big Blue" is generally attributed to Carl Head,

675-552: Was a series of animated PSAs that was made by Filem Negara Malaysia from 2008 till 2013 which is also commonly known as "Pak Abu PSAs" and was frequently shown in Malaysian TV channels. In 2021, the Malaysia Government produced a series of PSAs known as "Lindung Diri, Lindung Semua" ("Protect Yourself, Protect All"). The PSAs cover information about COVID-19 vaccines and the benefits of vaccination. The series also features

702-641: Was initially established on April 30, 1901, through a partnership with the then- Lincoln University , an existing college in Lincoln, Illinois also affiliated with the Cumberland Presbyterian Church . At this time, the charter for Lincoln University, which had been in existence since February 1865, was modified to create a new overarching university, the James Millikin University . This new institution had two subsidiary units: Lincoln College,

729-961: Was presided over by president Theodore Roosevelt . James Millikin University maintained its two-campus model until 1952, when the two units separated to become two wholly independent institutions; the Decatur campus renamed as just Millikin University while the Lincoln campus remained known as Lincoln College. The charter of independent Millikin was approved by the state on July 23, 1953. Millikin confers undergraduate degrees, graduate degrees, and post-graduate certificates and degrees. Its most popular undergraduate majors, based on number out of 403 graduates in 2022, were: In 2021, U.S. News & World Report ranked Millikin University #12 in "Regional Colleges Midwest", #11 in Best Undergraduate Teaching, and #29 in Best Value Schools, noting that

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