14-471: Selecta may refer to: Business [ edit ] Selecta (dairy products) , a Philippine brand of milk and ice cream products Selecta (company) , a European vending services operator Music [ edit ] Selecta, or selector , slang term for a DJ "Selecta" (song) , 2011 Afrojack song Topics referred to by the same term [REDACTED] This disambiguation page lists articles associated with
28-436: A matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm. Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004. The company started using
42-496: A part of Caloocan ), where carabaos were in abundance. Arce would establish his first dairy plant in 1935. Unilever RFM Ice Cream, Inc. would cite the brand's foundation year as 1948. Arce began selling and distributing fresh milk in bottles using the Selecta brand name to residences, restaurants and offices. Soon after, Arce and his wife, Carmen, would come up with their own ice cream recipe made from carabao milk. These products became
56-607: Is a Filipino dairy products brand owned by RFM Corporation ( PSE : RFM ). Its milk business is operated by RFM Corporation, while its ice cream business is operated under a joint-venture with Unilever Philippines, Inc. (known as Unilever RFM Ice Cream, Inc.), and serves as the Philippine branch of Unilever's Heartbrand line of ice cream. The brand's beginnings can be traced back to 1933 when Ramón Arce started pasteurizing carabao milk near his home in Novaliches (then
70-531: Is the Philippine subsidiary of British multinational consumer goods company Unilever . It is based in Bonifacio Global City , Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It
84-474: Is the largest polluter in the Philippines. Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods). Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like Surf , Close-Up , Clear , among others) in
98-466: The 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines. In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with
112-579: The Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam. In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap. Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in
126-451: The current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins . It is composed of 25 icons woven together to create a U shape. Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at
140-407: The foundation of the family's Selecta business, which later included the Selecta restaurants and bakery. The Selecta business was continued by Arce's children after his retirement in 1950. It would establish its Balintawak dairy plant in 1952. By the 1970s, Selecta's carabao milk based ice cream and fresh milk became available in supermarkets. Its milk was packaged in glass bottles while its ice cream
154-537: The gold colored tin containers would be changed to gold colored plastic tubs. RFM also introduced its own Selecta milk products which were made from cow's milk. In January 1995, the family of Mauro Arce, the youngest son of Ramón and Carmen Arce, revived the Arce family's ice cream business under a new name, Arce Dairy. Its ice cream would continue to be made from the former Selecta Balintawak dairy plant using carabao milk and packaged in gold colored tin containers, reminiscent of
SECTION 10
#1733085014985168-439: The original Arce-era Selecta ice cream. In February 1999, RFM entered into a joint-venture with Unilever Philippines to take over the production and marketing of the Selecta ice cream business. For this purpose, Selecta Walls, Inc. was established (now known as Unilever RFM Ice Cream, Inc.). The Selecta milk business continues to be operated directly by RFM Corporation. Unilever Philippines Unilever Philippines, Inc.
182-466: The title Selecta . If an internal link led you here, you may wish to change the link to point directly to the intended article. Retrieved from " https://en.wikipedia.org/w/index.php?title=Selecta&oldid=1062344054 " Category : Disambiguation pages Hidden categories: Short description is different from Wikidata All article disambiguation pages All disambiguation pages Selecta (dairy products) Selecta
196-533: Was packaged in gold colored tin containers. In January 1990, RFM Corporation acquired the Selecta trademark from Arcecon Dairy Products, Inc. (successor-in-interest to the Selecta business) and established Selecta Dairy Products, Inc. to take over the production of Selecta ice cream. Under RFM ownership, the recipe of Selecta ice cream was improved and aggressively marketed, posing a serious challenge to then market leader, Magnolia . With its success, its ice cream recipe would eventually shift to cow's milk. Much later,
#984015