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Sarah Thornton

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Ethnography is a branch of anthropology and the systematic study of individual cultures . Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.

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126-465: Sarah L. Thornton (born 1965) is a writer, ethnographer and sociologist of culture. Thornton has authored four books and many articles about artists , the art market, bodies , people , culture , technology and design , the history of music technology, dance clubs , raves , cultural hierarchies , subcultures , and ethnographic research methods. Thornton grew up in Canada. Her education comprises

252-689: A naturalised American citizen, already owned The Sun and the News of the World , but the Conservative government decided not to refer the deal to the Monopolies and Mergers Commission , citing a clause in the Fair Trading Act that exempted uneconomic businesses from referral. The Thomson Corporation had threatened to close the papers down if they were not taken over by someone else within an allotted time, and it

378-462: A "natural" setting, ethnology yields insights into the practical applications of a product or service. It is one of the best ways to identify areas of friction and improve overall user experience. Companies make increasing use of ethnographic methods to understand consumers and consumption, or for new product development (such as video ethnography ). The Ethnographic Praxis in Industry (EPIC) conference

504-868: A BA in the History of Art from Concordia University , Montreal, and a PhD in the Sociology of Culture from Strathclyde University , Glasgow. Thornton's academic posts have included a full-time lecturership at the University of Sussex , and a period as Visiting Research Fellow at Goldsmiths, University of London . She worked as a brand planner in a London advertising agency. She was the chief writer about contemporary art for The Economist . She has also written for publications including The Sunday Times Magazine , The Art Newspaper , Artforum .com , The New Yorker , The Telegraph , The Guardian , and The New Statesman . She wrote her most recent book during her time as

630-424: A BBC article to be wildly incorrect. The newspaper published a correction, apologising for an over simplification in the headline, which had referred to a fall in the number of fully mature cod over the age of 13, thereby indicating this is the breeding age of cod. In fact, as the newspaper subsequently pointed out, cod can start breeding between the ages of four and six, in which case there are many more mature cod in

756-598: A British newspaper. In 1841, it became one of the first papers to serialise a novel: William Harrison Ainsworth 's Old St Paul's . The paper was bought in 1887 by Alice Anne Cornwell , who had made a fortune in mining in Australia and by floating the Midas Mine Company on the London Stock Exchange. She bought the paper to promote her new company, The British and Australasian Mining Investment Company, and as

882-457: A campaign to prove that HIV was not a cause of AIDS. In 1990, The Sunday Times serialized a book by an American conservative who rejected the scientific consensus on the causes of AIDS and argued that AIDS could not spread to heterosexuals. Articles and editorials in The Sunday Times cast doubt on the scientific consensus, described HIV as a "politically correct virus" about which there

1008-523: A code of ethics, stating: Anthropologists have "moral obligations as members of other groups, such as the family, religion, and community, as well as the profession". The code of ethics notes that anthropologists are part of a wider scholarly and political network, as well as human and natural environment, which needs to be reported on respectfully. The code of ethics recognizes that sometimes very close and personal relationship can sometimes develop from doing ethnographic work. The Association acknowledges that

1134-507: A controversial column. The Irish edition has had four editors since it was set up: Alan Ruddock from 1993 until 1996, Rory Godson from 1996 until 2000, Fiona McHugh from 2000 to 2005, and from 2005 until 2020 Frank Fitzgibbon . John Burns has been acting editor of the Irish edition from 2020. For more than 20 years the paper has published a separate Scottish edition, which has been edited since January 2012 by Jason Allardyce . While most of

1260-501: A form of inquiry, ethnography relies heavily on participant observation —on the researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to document, in detail, patterns of social interaction and the perspectives of participants, and to understand these in their local contexts. It had its origin in social and cultural anthropology in the early twentieth century, but spread to other social science disciplines, notably sociology, during

1386-400: A gift to her lover Phil Robinson . Robinson was installed as editor and the two were later married in 1894. In 1893 Cornwell sold the paper to Frederick Beer, who already owned The Observer . Beer appointed his wife, Rachel Sassoon Beer , as editor. She was already editor of The Observer – the first woman to run a national newspaper – and continued to edit both titles until 1901. There

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1512-574: A huge increase in popularity. The annual meetings of the American Anthropological Association began to host the Multispecies Salon , a collection of discussions, showcases, and other events for anthropologists. The event provided a space for anthropologists and artists to come together and showcase vast knowledge of different organisms and their intertwined systems. The Sunday Times Defunct The Sunday Times

1638-508: A leading campaigning and investigative newspaper. On 19 May 1968, the paper published its first major campaigning report on the drug thalidomide , which had been reported by the Australian doctor William McBride in The Lancet in 1961 as being associated with birth defects, and been quickly withdrawn. The newspaper published a four-page Insight investigation, titled "The Thalidomide File", in

1764-407: A leading social scientist, data collection methods are meant to capture the "social meanings and ordinary activities" of people (informants) in "naturally occurring settings" that are commonly referred to as "the field". The goal is to collect data in such a way that the researcher imposes a minimal amount of personal bias in the data. Multiple methods of data collection may be employed to facilitate

1890-511: A mainstay of ancient historiography . Tacitus has ethnographies in the Agricola , Histories , and Germania . Tacitus' Germania "stands as the sole surviving full-scale monograph by a classical author on an alien people." Ethnography formed a relatively coherent subgenre in Byzantine literature. While ethnography ("ethnographic writing") was widely practiced in antiquity, ethnography as

2016-479: A number of digital-only subscribers, which numbered 99,017 by January 2019. During January 2013, Martin Ivens became 'acting' editor of The Sunday Times in succession to John Witherow, who became the 'acting' editor of The Times at the same time. The independent directors rejected a permanent position for Ivens as editor to avoid any possible merger of The Sunday Times and daily Times titles. The paper endorsed

2142-501: A particular religious group they are interested in studying; or they may even inhabit a familial role in a community they are staying with. Robert M. Emerson, Rachel Fretz, and Linda Shaw summarize this idea in their book Writing Ethnographic Field Notes using a common metaphor: “the fieldworker cannot and should not attempt to be a fly on the wall.” Ybema et al. (2010) examine the ontological and epistemological presuppositions underlying ethnography. Ethnographic research can range from

2268-531: A professor of history and geography. Whilst involved in the expedition, he differentiated Völker-Beschreibung as a distinct area of study. This became known as "ethnography", following the introduction of the Greek neologism ethnographia by Johann Friedrich Schöpperlin and the German variant by A. F. Thilo in 1767. August Ludwig von Schlözer and Christoph Wilhelm Jacob Gatterer of the University of Göttingen introduced

2394-399: A realist perspective, in which behavior is observed, to a constructivist perspective where understanding is socially constructed by the researcher and subjects. Research can range from an objectivist account of fixed, observable behaviors to an interpretive narrative describing "the interplay of individual agency and social structure." Critical theory researchers address "issues of power within

2520-544: A refined output for various purposes. A modern example of this technology in application, is the use of captured audio in smart devices, transcribed to issue targeted adverts (often reconciled vs other metadata, or product development data for designers. Digital ethnography comes with its own set of ethical questions, and the Association of Internet Researchers ' ethical guidelines are frequently used. Gabriele de Seta's paper "Three Lies of Digital Ethnography" explores some of

2646-422: A reflection of social groups, but as integral to their formation. Contrary to youth subcultural ideologies, "subcultures" do not germinate from a seed and grow by force of their own energy into mysterious 'movements' only to be belatedly digested by the media. Rather, media and other culture industries are there and effective right from the start. They are central to the process of subcultural formation. The book

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2772-446: A region, winks remained meaningful in the same way. In this way, cultural boundaries of communication could be explored, as opposed to using linguistic boundaries or notions about the residence. Geertz, while still following something of a traditional ethnographic outline, moved outside that outline to talk about "webs" instead of "outlines" of culture. Within cultural anthropology, there are several subgenres of ethnography. Beginning in

2898-475: A relationship that allows for a more personal and in-depth portrait of the informants and their community. These can include participant observation, field notes, interviews and surveys, as well as various visual methods. Interviews are often taped and later transcribed, allowing the interview to proceed unimpaired of note-taking, but with all information available later for full analysis. Secondary research and document analysis are also used to provide insight into

3024-454: A rise in circulation to 1.3 million and reconfirmed The Sunday Times 's reputation for publishing hard-hitting news stories – such as the cash for questions scandal in 1994 and the cash for honours scandal in 2006, and revelations of corruption at FIFA in 2010. The newspaper's foreign coverage has been especially strong, and its reporters, Marie Colvin , Jon Swain , Hala Jaber , Mark Franchetti and Christina Lamb have dominated

3150-551: A scholar-in-residence at the University of California, Berkeley. In May 2024, Thornton published the book, Tits Up: What Sex Workers, Milk Bankers, Plastic Surgeons, Bra Designers, and Witches Tell Us about Breasts with publisher W.W. Norton & Company . Thornton told the Guardian: "Breasts are not evolutionary, or universally erotic. But the sexualisation of breasts causes many women a lot of stress, anxiety and dissatisfaction. That

3276-475: A science ( cf. ethnology ) did not exist in the ancient world. There is no ancient term or concept applicable to ethnography, and those writers probably did not consider the study of other cultures as a distinct mode of inquiry from history. Gerhard Friedrich Müller developed the concept of ethnography as a separate discipline whilst participating in the Second Kamchatka Expedition (1733–43) as

3402-464: A small scale in 1993 with just two staff: Alan Ruddock and John Burns (who started as financial correspondent for the newspaper and is at present acting associate editor). It used the slogan "The English just don't get it". It is now the third biggest-selling newspaper in Ireland measured in terms of full-price cover sales (Source: ABC January–June 2012). Circulation had grown steadily to over 127,000 in

3528-468: A wall with blood and Palestinians trapped between the bricks. The cartoon sparked an outcry, compounded by the fact that its publication coincided with International Holocaust Remembrance Day , and was condemned by the Anti-Defamation League . After Rupert Murdoch tweeted that he considered it a "grotesque, offensive cartoon" and that Scarfe had "never reflected the opinions of The Sunday Times "

3654-567: A work of art great?'" In the UK, Ben Lewis wrote in The Sunday Times that Seven Days was "a Robert Altmanesque panorama of...the most important cultural phenomenon of the last ten years". While Peter Aspden argued in the Financial Times that "[Thornton] does well to resist the temptation to draw any glib, overarching conclusions. There is more than enough in her rigorous, precise reportage… for

3780-487: Is Jaber F. Gubrium's pioneering ethnography on the experiences of a nursing home, Living and Dying at Murray Manor . Major influences on this development were anthropologist Lloyd Warner , on the Chicago sociology faculty, and to Robert Park 's experience as a journalist. Symbolic interactionism developed from the same tradition and yielded such sociological ethnographies as Shared Fantasy by Gary Alan Fine , which documents

3906-458: Is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as The New Observer . It is published by Times Newspapers Ltd, a subsidiary of News UK (formerly News International), which is owned by News Corp . Times Newspapers also publishes The Times . The two papers, founded separately and independently, have been under

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4032-422: Is a document written about a particular people, almost always based at least in part on emic views of where the culture begins and ends. Using language or community boundaries to bound the ethnography is common. Ethnographies are also sometimes called "case studies". Ethnographers study and interpret culture, its universalities, and its variations through the ethnographic study based on fieldwork . An ethnography

4158-423: Is a fundamental methodology in cultural ecology, development studies, and feminist geography. In addition, it has gained importance in social, political, cultural, and nature-society geography. Ethnography is an effective methodology in qualitative geographic research that focuses on people's perceptions and experiences and their traditionally place-based immersion within a social group. According to John Brewer ,

4284-451: Is a real shame, if not a serious political problem, and I think elevating the esteem of this body part that's so emblematic of womanhood is important." In The New York Times Book Review by Lucinda Rosenfeld states that Thornton's impassioned polemic makes a convincing case that "the derogatory way Western culture views breasts helps perpetuate the patriarchy." The Library Journal review states: "Verdict: Required reading that expertly covers

4410-519: Is a specific kind of written observational science which provides an account of a particular culture, society, or community. The fieldwork usually involves spending a year or more in another society, living with the local people and learning about their ways of life. Ruth Fulton Benedict uses examples of Enthrotyhy in her serious of field work that began in 1922 of Serrano, of the Zuni in 1924, the Cochiti in 1925 and

4536-501: Is another field which prominently features ethnographies. Urban sociology , Atlanta University (now Clark-Atlanta University), and the Chicago School , in particular, are associated with ethnographic research, with some well-known early examples being The Philadelphia Negro (1899) by W. E. B. Du Bois, Street Corner Society by William Foote Whyte and Black Metropolis by St. Clair Drake and Horace R. Cayton, Jr. Well-known

4662-521: Is both a process and an outcome of the research. Studies such as Gerry Philipsen 's analysis of cultural communication strategies in a blue-collar , working-class neighborhood on the south side of Chicago, Speaking 'Like a Man' in Teamsterville , paved the way for the expansion of ethnographic research in the study of communication. Scholars of communication studies use ethnographic research methods to analyze communicative behaviors and phenomena. This

4788-454: Is described by Stuart Hall and Tony Jefferson as "theoretically innovative" and "conceptually adventurous". The New York Times ' Karen Rosenberg said that Seven Days in the Art World (2008) "was reported and written in a heated market, but it is poised to endure as a work of sociology...[Thornton] pushes her well-chosen subjects to explore the questions 'What is an artist?' and 'What makes

4914-461: Is evidence of this. Ethnographers' systematic and holistic approach to real-life experience is valued by product developers, who use the method to understand unstated desires or cultural practices that surround products. Where focus groups fail to inform marketers about what people really do, ethnography links what people say to what they do—avoiding the pitfalls that come from relying only on self-reported, focus-group data. The ethnographic methodology

5040-446: Is how an individual views a novel after completing it. The physical entity that is the novel contains a specific image in the perspective of the interpreting individual and can only be expressed by the individual in the terms of "I can tell you what an image is by telling you what it feels like." The idea of an image relies on the imagination and has been seen to be utilized by children in a very spontaneous and natural manner. Effectively,

5166-772: Is not necessarily casting blame at ethnographic researchers but tries to show that researchers often make idealized ethical claims and standards which are inherently based on partial truths and self-deceptions. Fine also acknowledges that many of these partial truths and self-deceptions are unavoidable. He maintains that "illusions" are essential to maintain an occupational reputation and avoid potentially more caustic consequences. He claims, "Ethnographers cannot help but lie, but in lying, we reveal truths that escape those who are not so bold". Based on these assertions, Fine establishes three conceptual clusters in which ethnographic ethical dilemmas can be situated: "Classic Virtues", "Technical Skills", and "Ethnographic Self". Much debate surrounding

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5292-416: Is not the sine qua non of the discipline, as it is in cultural anthropology. Beginning in the 1960s and 1970s, ethnographic research methods began to be widely used by communication scholars. As the purpose of ethnography is to describe and interpret the shared and learned patterns of values, behaviors, beliefs, and language of a culture-sharing group, Harris, (1968), also Agar (1980) note that ethnography

5418-514: Is not usually evaluated in terms of philosophical standpoint (such as positivism and emotionalism ). Ethnographic studies need to be evaluated in some manner. No consensus has been developed on evaluation standards, but Richardson (2000, p. 254) provides five criteria that ethnographers might find helpful. Jaber F. Gubrium and James A. Holstein's (1997) monograph, The New Language of Qualitative Method, discusses forms of ethnography in terms of their "methods talk". Gary Alan Fine argues that

5544-402: Is often characterized in the writing as attempts to understand taken-for-granted routines by which working definitions are socially produced. Ethnography as a method is a storied, careful, and systematic examination of the reality-generating mechanisms of everyday life (Coulon, 1995). Ethnographic work in communication studies seeks to explain "how" ordinary methods/practices/performances construct

5670-404: Is one of the keys to this process. Ethnography is very useful in social research. An inevitability during ethnographic participation is that the researcher experiences at least some resocialization. In other words, the ethnographer to some extent “becomes” what they are studying. For instance, an ethnographer may become skilled at a work activity that they are studying; they may become members of

5796-597: Is organized in a geriatric hospital. Another approach to ethnography in sociology comes in the form of institutional ethnography , developed by Dorothy E. Smith for studying the social relations which structure people's everyday lives. Other notable ethnographies include Paul Willis 's Learning to Labour, on working class youth; the work of Elijah Anderson , Mitchell Duneier , and Loïc Wacquant on black America, and Lai Olurode's Glimpses of Madrasa From Africa . But even though many sub-fields and theoretical perspectives within sociology use ethnographic methods, ethnography

5922-505: Is published from Monday to Saturday. The paper publishes The Sunday Times Rich List and The Sunday Times Fast Track 100 . The paper began publication on 18 February 1821 as The New Observer , but from 21 April its title was changed to the Independent Observer . Its founder, Henry White, chose the name apparently in an attempt to take advantage of the success of The Observer , which had been founded in 1791, although there

6048-622: The Financial Times opined that Thornton is "skillfully nuanced" and "elevates gossip to sociology, writing with verve, insight and authenticity." 33 Artists in 3 Acts received praise for its academic approach and "attention to detail and illustration of subtleties that bring her interviewees to life.... [Thornton's] flair for creating clear structures offer readers manageable points of access... without ever compromising on quality or content, or sounding pretentious." At The Economist , Thornton penned investigative and analytical articles about

6174-477: The News of the World , a Murdoch tabloid newspaper published in the UK from 1843 to 2011. Former British prime minister Gordon Brown accused The Sunday Times of employing "known criminals" to impersonate him and obtain his private financial records. Brown's bank reported that an investigator employed by The Sunday Times repeatedly impersonated Brown to gain access to his bank account records. The Sunday Times vigorously denied these accusations and said that

6300-641: The Conservative Party in the 2005 UK general election , the 2010 UK general election , the 2015 UK general election , the 2017 UK general election , and the 2019 UK general election , before endorsing the Labour Party in the 2024 UK general election . The Sunday Times has its own website. It previously shared an online presence with The Times , but in May 2010 they both launched their own sites to reflect their distinct brand identities. Since July 2010,

6426-519: The Insight investigative team was established under Clive Irving. The "Business" section was launched on 27 September 1964, making The Sunday Times Britain's first regular three-section newspaper. In September 1966, Thomson bought The Times , to form Times Newspapers Ltd (TNL). It was the first time The Sunday Times and The Times had been brought under the same ownership. Harold Evans , editor from 1967 until 1981, established The Sunday Times as

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6552-734: The Wapping dispute . The demonstrations sometimes turned violent. The protest ended in failure in February 1987. During Neil's editorship, a number of new sections were added: the annual " The Sunday Times Rich List " and the " Funday Times ", in 1989 (the latter stopped appearing in print and was relaunched as a standalone website in March 2006, but was later closed); "Style & Travel", "News Review" and "Arts" in 1990; and "Culture" in 1992. In September 1994, "Style" and "Travel" became two separate sections. During Neil's time as editor, The Sunday Times backed

6678-486: The "Weekly Review" section. A compensation settlement for the UK victims was eventually reached with Distillers Company (now part of Diageo ), which had distributed the drug in the UK. TNL was plagued by a series of industrial disputes at its plant at Gray's Inn Road in London, with the print unions resisting attempts to replace the old-fashioned hot-metal and labour-intensive Linotype method with technology that would allow

6804-451: The "ethos" of the culture. In his fieldwork, Geertz used elements of a phenomenological approach, tracing not just the doings of people, but the cultural elements themselves. For example, if within a group of people, winking was a communicative gesture, he sought to first determine what kinds of things a wink might mean (it might mean several things). Then, he sought to determine in what contexts winks were used, and whether, as one moved about

6930-513: The 1950s and early 1960s, anthropologists began writing "bio-confessional" ethnographies that intentionally exposed the nature of ethnographic research. Famous examples include Tristes Tropiques (1955) by Lévi-Strauss, The High Valley by Kenneth Read, and The Savage and the Innocent by David Maybury-Lewis , as well as the mildly fictionalized Return to Laughter by Elenore Smith Bowen ( Laura Bohannan ). Later " reflexive " ethnographies refined

7056-448: The Aids lobby for warning that everybody might be at risk in the early days, when ignorance was rife and reliable evidence scant." He criticized the "AIDS establishment" and said "Aids had become an industry, a job-creation scheme for the caring classes." John Witherow , who became editor at the end of 1994 (after several months as acting editor), continued the newspaper's expansion. A website

7182-577: The Foreign Reporter of the Year category at the British Press Awards since 2000. Colvin, who worked for the paper from 1985, was killed in February 2012 by Syrian forces while covering the siege of Homs during that country's civil war. In common with other newspapers, The Sunday Times has been hit by a fall in circulation, which has declined from a peak of 1.3 million to just over 710,000. It has

7308-500: The HIV/AIDS denialism "deserved publication to encourage debate". That same year, he wrote that The Sunday Times had been vindicated in its coverage, "The Sunday Times was one of a handful of newspapers, perhaps the most prominent, which argued that heterosexual Aids was a myth. The figures are now in and this newspaper stands totally vindicated ... The history of Aids is one of the great scandals of our time. I do not blame doctors and

7434-584: The North Sea. In 1992, the paper agreed to pay David Irving , an author widely criticised for Holocaust denial , the sum of £75,000 to authenticate the Goebbels diaries and edit them for serialisation. The deal was quickly cancelled after drawing strong international criticism. In January 2013, The Sunday Times published a Gerald Scarfe caricature depicting Israel's Prime Minister Benjamin Netanyahu cementing

7560-635: The Pina in 1926. All being people she wished to study for her anthropological data. Benedict's experiences with the Southwest Zuni pueblo is to be considered the basis of her formative fieldwork. The experience set the idea for her to produce her theory of "culture is personality writ large" (modell, 1988). By studying the culture between the different Pueblo and Plain Indians, She discovered the culture isomorphism that would be considered her personalized unique approach to

7686-649: The Western Pacific (1922) by Bronisław Malinowski , Ethnologische Excursion in Johore (1875) by Nicholas Miklouho-Maclay , Coming of Age in Samoa (1928) by Margaret Mead , The Nuer (1940) by E. E. Evans-Pritchard , Naven (1936, 1958) by Gregory Bateson , or " The Lele of the Kasai " (1963) by Mary Douglas . Cultural and social anthropologists today place a high value on doing ethnographic research. The typical ethnography

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7812-515: The articles that run in the English edition appear in the Scottish edition, its staff also produces about a dozen Scottish news stories, including a front-page article, most weeks. The edition also contains a weekly "Scottish Focus" feature and Scottish commentary, and covers Scottish sport in addition to providing Scottish television schedules. The Scottish issue is the biggest-selling 'quality newspaper' in

7938-475: The best-paid women presenters in the BBC – Claudia Winkleman and Vanessa Feltz , with whose, no doubt, sterling work I am tragically unacquainted – are Jewish. Good for them". He continued "Jews are not generally noted for their insistence on selling their talent for the lowest possible price, which is the most useful measure there is of inveterate, lost-with-all-hands stupidity. I wonder, who are their agents? If they’re

8064-404: The book of British ethnographer W. H. R. Rivers titled "Kinship and Social Organisation" in 1911. Genealogy or kinship commonly plays a crucial role in the structure of non-industrial societies, determining both social relations and group relationship to the past. Marriage, for example, is frequently pivotal in determining military alliances between villages , clans or ethnic groups . In

8190-499: The code is limited in scope; ethnographic work can sometimes be multidisciplinary, and anthropologists need to be familiar with ethics and perspectives of other disciplines as well. The eight-page code of ethics outlines ethical considerations for those conducting Research, Teaching, Application and Dissemination of Results, which are briefly outlined below. The following are commonly misconceived conceptions of ethnographers: According to Norman K. Denzin, ethnographers should consider

8316-501: The course of that century. Ethnographers mainly use qualitative methods, though they may also employ quantitative data. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain , the climate , and the habitat . A wide range of groups and organisations have been studied by this method, including traditional communities, youth gangs , religious cults , and organisations of various kinds. While, traditionally, ethnography has relied on

8442-424: The development of experimental forms such as 'dialogic anthropology,' 'narrative ethnography,' and 'literary ethnography', Writing Culture helped to encourage the development of 'collaborative ethnography.' This exploration of the relationship between writer, audience, and subject has become a central tenet of contemporary anthropological and ethnographic practice. In certain instances, active collaboration between

8568-620: The discipline, under the general influence of literary theory and post-colonial / post-structuralist thought. "Experimental" ethnographies that reveal the ferment of the discipline include Shamanism, Colonialism, and the Wild Man by Michael Taussig , Debating Muslims by Michael F. J. Fischer and Mehdi Abedi, A Space on the Side of the Road by Kathleen Stewart, and Advocacy after Bhopal by Kim Fortun. This critical turn in sociocultural anthropology during

8694-459: The earliest well-known studies was Lewis Henry Morgan 's The American Beaver and His Works (1868). His study closely observed a group of beavers in Northern Michigan. Morgan's main objective was to highlight that the daily individual tasks that the beavers performed were complex communicative acts that had been passed down for generations. In the early 2000s multi-species ethnography took on

8820-569: The early history of fantasy role-playing games . Other important ethnographies in sociology include Pierre Bourdieu 's work in Algeria and France. Jaber F. Gubrium's series of organizational ethnographies focused on the everyday practices of illness, care, and recovery are notable. They include Living and Dying at Murray Manor, which describes the social worlds of a nursing home; Describing Care: Image and Practice in Rehabilitation, which documents

8946-498: The entire process of conducting ethnographies, including the design, implementation, and reporting of an ethnographic study. Essentially, Fine maintains that researchers are typically not as ethical as they claim or assume to be — and that "each job includes ways of doing things that would be inappropriate for others to know". Also see Jaber F. Gubrium concept of "site-specificity" discussed his book co-edited with Amir Marvasti titled CRAFTING ETHNOGRAPHIC FIELDWORK. Routledge, 2023. Fine

9072-528: The ethnographer cannot escape the personal viewpoint in creating an ethnographic account, thus making any claims of objective neutrality highly problematic, if not altogether impossible. In regards to this last point, Writing Culture became a focal point for looking at how ethnographers could describe different cultures and societies without denying the subjectivity of those individuals and groups being studied while simultaneously doing so without laying claim to absolute knowledge and objective authority. Along with

9198-488: The ethnographer focuses attention on a community, selecting knowledgeable informants who know the activities of the community well. These informants are typically asked to identify other informants who represent the community, often using snowball or chain sampling. This process is often effective in revealing common cultural denominators connected to the topic being studied. Ethnography relies greatly on up-close, personal experience. Participation, rather than just observation,

9324-882: The field of epistemology the term is used to characterize the philosophical method employed by such writers as Friedrich Nietzsche and Michel Foucault . Digital ethnography is also seen as virtual ethnography. This type of ethnography is not so typical as ethnography recorded by pen and pencil. Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied. Modern developments in computing power and AI have enabled higher efficiencies in ethnographic data collection via multimedia and computational analysis using machine learning to corroborate many data sources together to produce

9450-471: The following seven principles when observing, recording, and sampling data: Autoethnography is a form of ethnographic research in which a researcher connects personal experiences to wider cultural, political, and social meanings and understandings. According to Adams et al., autoethnography Bochner and Ellis have also defined autoethnography as "an autobiographical genre of writing and research that displays multiple layers of consciousness, connecting

9576-966: The formal sciences. Material culture, technology, and means of subsistence are usually treated next, as they are typically bound up in physical geography and include descriptions of infrastructure. Kinship and social structure (including age grading, peer groups, gender, voluntary associations, clans, moieties, and so forth, if they exist) are typically included. Languages spoken, dialects, and the history of language change are another group of standard topics. Practices of child rearing, acculturation, and emic views on personality and values usually follow after sections on social structure. Rites, rituals, and other evidence of religion have long been an interest and are sometimes central to ethnographies, especially when conducted in public where visiting anthropologists can see them. As ethnography developed, anthropologists grew more interested in less tangible aspects of culture, such as values, worldview and what Clifford Geertz termed

9702-476: The front page. In 1943, the Kemsley Newspapers Group was established, with The Sunday Times becoming its flagship paper. At this time, Kemsley was the largest newspaper group in Britain. On 12 November 1945, Ian Fleming , who later created James Bond , joined the paper as foreign manager (foreign editor) and special writer. The following month, circulation reached 500,000. On 28 September 1958,

9828-522: The group, was shifted to a new plant in Wapping, and the strikers were dismissed. The plant, which allowed journalists to input copy directly, was activated with the help of the Electrical, Electronic, Telecommunications and Plumbing Union (EETPU). The print unions posted pickets and organised demonstrations outside the new plant to try to dissuade journalists and others from working there, in what became known as

9954-1097: The idea of the image is a primary tool for ethnographers to collect data. The image presents the perspective, experiences, and influences of an individual as a single entity and in consequence, the individual will always contain this image in the group under study. The ethnographic method is used across a range of different disciplines, primarily by anthropologists/ethnologists but also occasionally by sociologists. Cultural studies , occupational therapy , economics , social work , education , design , psychology , computer science , human factors and ergonomics , ethnomusicology , folkloristics , religious studies , geography , history , linguistics , communication studies , performance studies , advertising , accounting research , nursing , urban planning , usability , political science , social movement , and criminology are other fields which have made use of ethnography. Cultural anthropology and social anthropology were developed around ethnographic research and their canonical texts, which are mostly ethnographies: e.g. Argonauts of

10080-505: The inner workings of the contemporary art market. Topics included the value of art, the role of museum validation and branding, and the impact of gender on auction prices. In 2010, she wrote an article about the Damien Hirst auction, " Beautiful Inside My Head Forever ", which took place on the evening that Lehman Brothers went bankrupt in 2008. The article explained how the auction was so successful. Thornton's later articles have focused on

10206-585: The issue of ethics arose following revelations about how the ethnographer Napoleon Chagnon conducted his ethnographic fieldwork with the Yanomani people of South America. While there is no international standard on Ethnographic Ethics, many western anthropologists look to the American Anthropological Association for guidance when conducting ethnographic work. In 2009, the Association adopted

10332-456: The lives and work of figures "from all over the art ecosystem, from the market-driven mogul ( Jeff Koons ) to the profoundly intellectual performance artist ( UCLA professor Andrea Fraser ) to the impish prankster (Italian conceptual artist Maurizio Cattelan .)" The central question guiding the book is: What defines an artist in the 21st century? Thornton received "a range of answers that will startle even art-world insiders." Jackie Wullshlager of

10458-602: The methodological questions more central to a specifically ethnographical approach to internet studies, drawing upon Fine's classic text. Multispecies ethnography in particular focuses on both nonhuman and human participants within a group or culture, as opposed to just human participants in traditional ethnography. A multispecies ethnography, in comparison to other forms of ethnography, studies species that are connected to people and our social lives. Species affect and are affected by culture, economics, and politics. The study's roots go back to general anthropology of animals. One of

10584-412: The mid-1980s can be traced to the influence of the now classic (and often contested) text, Writing Culture: The Poetics and Politics of Ethnography , (1986) edited by James Clifford and George Marcus . Writing Culture helped bring changes to both anthropology and ethnography often described in terms of being 'postmodern,' 'reflexive,' 'literary,' 'deconstructive,' or 'poststructural' in nature, in that

10710-443: The nature of ethnographic inquiry demands that researchers deviate from formal and idealistic rules or ethics that have come to be widely accepted in qualitative and quantitative approaches in research. Many of these ethical assumptions are rooted in positivist and post-positivist epistemologies that have adapted over time but are apparent and must be accounted for in all research paradigms. These ethical dilemmas are evident throughout

10836-667: The neo-pagan gathering in the redwoods near Mendocino where women worship the divine feminine." In Club Cultures: Music, Media, and Subcultural Capital (1995), Thornton examines the shift from live to recorded music for public dancing (from record shops to raves) and the resistance to recording technology's enculturation of the "authentic," valued cultural form. The book also analyzes the dynamics of " hipness ," critiquing Pierre Bourdieu 's theory of cultural capital with her own formulation of "subcultural capital." The study responds to earlier works such as Dick Hebdige 's 1979 book Subculture: The Meaning of Style . It does not see media as

10962-482: The newspaper had "so consistently misrepresented the role of HIV in the causation of AIDS that Nature plans to monitor its future treatment of the issue." In January 2010, The Sunday Times published an article by Jonathan Leake, alleging that a figure in the IPCC Fourth Assessment Report was based on an "unsubstantiated claim". The story attracted worldwide attention. However, a scientist quoted in

11088-585: The newspaper issued an apology. Journalist Ian Burrell, writing in The Independent , described the apology as an "indication of the power of the Israel lobby in challenging critical media coverage of its politicians" and one that questions Rupert Murdoch's assertion that he does not "interfere in the editorial content of his papers". In July 2017, Kevin Myers wrote a column in The Sunday Times saying "I note that two of

11214-519: The ordinary actions used by ordinary people in the accomplishments of their identities. This often gives the perception of trying to answer the "why" and "how come" questions of human communication. Often this type of research results in a case study or field study such as an analysis of speech patterns at a protest rally, or the way firemen communicate during "down time" at a fire station. Like anthropology scholars, communication scholars often immerse themselves, and participate in and/or directly observe

11340-436: The own newspaper's own independent director, Hugh Trevor-Roper , the historian and author of The Last Days of Hitler . Under Andrew Neil , editor from 1983 until 1994, The Sunday Times took a strongly Thatcherite slant that contrasted with the traditional paternalistic conservatism expounded by Peregrine Worsthorne at the rival Sunday Telegraph . It also built on its reputation for investigations. Its scoops included

11466-491: The paper launched a separate Review section, becoming the first newspaper to publish two sections regularly. The Kemsley group was bought in 1959 by Lord Thomson , and in October 1960 circulation reached one million for the first time. In another first, on 4 February 1962 the editor, Denis Hamilton , launched The Sunday Times Magazine . (At the insistence of newsagents, worried at the impact on sales of standalone magazines, it

11592-513: The papers to be composed digitally. Thomson offered to invest millions of pounds to buy out obstructive practices and overmanning, but the unions rejected every proposal. As a result, publication of The Sunday Times and other titles in the group was suspended in November 1978. It did not resume until November 1979. Although journalists at The Times had been on full pay during the suspension, they went on strike demanding more money after production

11718-443: The particular social group being studied. The American anthropologist George Spindler was a pioneer in applying the ethnographic methodology to the classroom. Anthropologists such as Daniel Miller and Mary Douglas have used ethnographic data to answer academic questions about consumers and consumption. In this sense, Tony Salvador, Genevieve Bell , and Ken Anderson describe design ethnography as being "a way of understanding

11844-648: The particulars of daily life in such a way as to increase the success probability of a new product or service or, more appropriately, to reduce the probability of failure specifically due to a lack of understanding of the basic behaviors and frameworks of consumers." Sociologist Sam Ladner argues in her book, that understanding consumers and their desires requires a shift in "standpoint", one that only ethnography provides. The results are products and services that respond to consumers' unmet needs. Businesses, too, have found ethnographers helpful for understanding how people use products and services. By assessing user experience in

11970-442: The personal to the cultural." They further indicate that autoethnography is typically written in first-person and can "appear in a variety of forms," such as "short stories, poetry, fiction, novels, photographic essays, personal essays, journals, fragmented and layered writing, and social science prose." The genealogical method investigates links of kinship determined by marriage and descent . The method owes its origin from

12096-537: The physical presence of the researcher in a setting, there is research using the label that has relied on interviews or documents, sometimes to investigate events in the past such as the NASA Challenger disaster . There is also a considerable amount of 'virtual' or online ethnography, sometimes labelled netnography or cyber-ethnography . The term ethnography is from Greek ( ἔθνος éthnos "folk, people, nation" and γράφω gráphō "I write") and encompasses

12222-404: The reader to make his or her own connections." András Szántó reviewed Seven Days in the Art World : "Underneath [the book's] glossy surface lurks a sociologist's concern for institutional narratives as well as the ethnographer's conviction that entire social structures can be apprehended in seemingly frivolous patterns of speech or dress." Thornton's book 33 Artists in 3 Acts (2014) looks at

12348-444: The research topic. In the past, kinship charts were commonly used to "discover logical patterns and social structure in non-Western societies". In the 21st century, anthropology focuses more on the study of people in urban settings and the use of kinship charts is seldom employed. In order to make the data collection and interpretation transparent, researchers creating ethnographies often attempt to be "reflexive". Reflexivity refers to

12474-432: The researcher's aim "to explore the ways in which [the] researcher's involvement with a particular study influences, acts upon and informs such research". [Marvasti, Amir & Gubrium, Jaber. 2023. Crafting Ethnographic Fieldwork: Sites, Selves & Social Worlds. Routledge. Despite these attempts of reflexivity, no researcher can be totally unbiased. This factor has provided a basis to criticize ethnography. Traditionally,

12600-455: The researcher(s) and subject(s) has helped blend the practice of collaboration in ethnographic fieldwork with the process of creating the ethnographic product resulting from the research. 1800s: Martineau · Tocqueville  ·  Marx ·  Spencer · Le Bon · Ward · Pareto ·  Tönnies · Veblen ·  Simmel · Durkheim ·  Addams ·  Mead · Weber ·  Du Bois ·  Mannheim · Elias Sociology

12726-402: The researcher-researched relationships and the links between knowledge and power." Another form of data collection is that of the "image". The image is the projection that an individual puts on an object or abstract idea. An image can be contained within the physical world through a particular individual's perspective, primarily based on that individual's past experiences. One example of an image

12852-409: The resultant data to test and explain the empirical assumptions. In ethnography, the researcher gathers what is available, what is normal, what it is that people do, what they say, and how they work. Ethnography can also be used in other methodological frameworks, for instance, an action research program of study where one of the goals is to change and improve the situation. Ethnographic research

12978-522: The revelation in 1986 that Israel had manufactured more than 100 nuclear warheads and the publication in 1992 of extracts from Andrew Morton 's book, Diana: Her True Story in Her Own Words . In the early 1990s, the paper courted controversy with a series of articles in which it rejected the role of HIV in causing AIDS. In January 1986, after the announcement of a strike by print workers, production of The Sunday Times , along with other newspapers in

13104-485: The same article later stated that the newspaper story was wrong and that quotes of him had been used in a misleading way. Following an official complaint to the Press Complaints Commission , The Sunday Times retracted the story and apologised. In September 2012, Jonathan Leake published an article in The Sunday Times under the headline "Only 100 adult cod in North Sea". This figure was later shown by

13230-413: The same ones that negotiated the pay for the women on the lower scales, then maybe the latter have found their true value in the marketplace". After the column The Sunday Times fired Myers. The Campaign Against Antisemitism criticized The Sunday Times for allowing Myers to write the column despite his past comments about Jews. The Republic of Ireland edition of The Sunday Times was launched on

13356-520: The same ownership since 1966. They were bought by News International in 1981. In March 2020, The Sunday Times had a circulation of 647,622, exceeding that of its main rivals, The Sunday Telegraph and The Observer , combined. While some other national newspapers moved to a tabloid format in the early 2000s, The Sunday Times retained the larger broadsheet format and has said that it intends to continue to do so. As of December 2019, it sold 75% more copies than its sister paper, The Times , which

13482-518: The sites are charging for access. An iPad edition was launched in December 2010, and an Android version in August 2011. Since July 2012, the digital version of the paper has been available on Apple's Newsstand platform, allowing automated downloading of the news section. With over 500 MB of content every week, it is the biggest newspaper app in the world. The Sunday Times iPad app was named newspaper app of

13608-460: The social organization of patient subjectivity in a physical rehabilitation hospital; Caretakers: Treating Emotionally Disturbed Children, which features the social construction of behavioral disorders in children; and Oldtimers and Alzheimer's: The Descriptive Organization of Senility, which describes how the Alzheimer's disease movement constructed a new subjectivity of senile dementia and how that

13734-514: The story was in the public interest and that it had followed the Press Complaints Commission code on using subterfuge. Over two years in the early 1990s, The Sunday Times published a series of articles rejecting the role of HIV in causing AIDS, calling the African AIDS epidemic a myth. In response, the scientific journal Nature described the paper's coverage of HIV/AIDS as "seriously mistaken, and probably disastrous". Nature argued that

13860-480: The study of anthropology using ethnographic techniques. A typical ethnography attempts to be holistic and typically follows an outline to include a brief history of the culture in question, an analysis of the physical geography or terrain inhabited by the people under study, including climate , and often including what biological anthropologists call habitat . Folk notions of botany and zoology are presented as ethnobotany and ethnozoology alongside references from

13986-693: The tech world of Silicon Valley . For Cultured Magazine , she has published profiles of tech leaders including Mike Krieger ( Instagram co-founder), Evan Williams ( Twitter co-founder), and Ivy Ross (Head of Design for Google Hardware). On 26 July 2011, Thornton won a historic libel and malicious falsehood victory against Lynn Barber and The Daily Telegraph . All three of the Telegraph ′s attempts to appeal were denied. Thornton lived in London, for 26 years. She now lives with her wife and three kids in San Francisco, California. Ethnography As

14112-454: The technique to translate cultural differences by representing their effects on the ethnographer. Famous examples include Deep Play: Notes on a Balinese Cockfight by Clifford Geertz , Reflections on Fieldwork in Morocco by Paul Rabinow , The Headman and I by Jean-Paul Dumont, and Tuhami by Vincent Crapanzano. In the 1980s, the rhetoric of ethnography was subjected to intense scrutiny within

14238-430: The term into the academic discourse in an attempt to reform the contemporary understanding of world history. According to Dewan (2018), the researcher is not looking for generalizing the findings; rather, they are considering it in reference to the context of the situation. In this regard, the best way to integrate ethnography in a quantitative research would be to use it to discover and uncover relationships and then use

14364-428: The text helped to highlight the various epistemic and political predicaments that many practitioners saw as plaguing ethnographic representations and practices. Where Geertz's and Turner's interpretive anthropology recognized subjects as creative actors who constructed their sociocultural worlds out of symbols, postmodernists attempted to draw attention to the privileged status of the ethnographers themselves. That is,

14490-530: The two decades before 2012, but has declined since and currently stands at 60,352 (January to June 2018). The paper is heavily editionalised, with extensive Irish coverage of politics, general news, business, personal finance, sport, culture and lifestyle. The office employs 25 people. The paper also has a number of well-known freelance columnists including Brenda Power , Liam Fay , Matt Cooper , Damien Kiberd , Jill Kerby and Stephen Price . However, it ended collaboration with Kevin Myers after he had published

14616-447: The ways in which ancient authors described and analyzed foreign cultures. Anthony Kaldellis loosely suggests the Odyssey as a starting point for ancient ethnography, while noting that Herodotus ' Histories is the usual starting point; while Edith Hall has argued that Homeric poetry lacks "the coherence and vigour of ethnological science". From Herodotus forward, ethnography was

14742-611: The ways in which social constructions, sexualization, and economic viability influence people's views of bodies, their own, and others." The book's content and anecdotal stories are interwoven within the San Francisco Bay Area from "the country's oldest continuously operating milk bank in San Jose; the plastic surgeons' offices in San Francisco where cosmetic breast surgeries are planned; the Gap headquarters where Old Navy bras are designed;

14868-522: The year at the 2011 Newspaper Awards and has twice been ranked best newspaper or magazine app in the world by iMonitor. Various subscription packages exist, giving access to both the print and digital versions of the paper. On 2 October 2012, The Sunday Times launched Sunday Times Driving, a separate classified advertising site for premium vehicles that also includes editorial content from the newspaper as well as specially commissioned articles. It can be accessed without cost. This 164-page monthly magazine

14994-810: Was a "conspiracy of silence", disputed that AIDS was spreading in Africa, claimed that tests for HIV were invalid, described the HIV/AIDS treatment drug AZT as harmful, and characterized the WHO as an "Empire-building AIDS [organisation]". The pseudoscientific coverage of HIV/AIDS in The Sunday Times led the scientific journal Nature to monitor the newspaper's coverage and to publish letters rebutting Sunday Times articles which The Sunday Times refused to publish. In response to this, The Sunday Times published an article headlined "AIDS – why we won't be silenced", which claimed that Nature engaged in censorship and "sinister intent". In his 1996 book, Full Disclosure , Neil wrote that

15120-418: Was a further change of ownership in 1903, and then in 1915 the paper was bought by William Berry and his brother, Gomer Berry, later ennobled as Lord Camrose and Viscount Kemsley respectively. Under their ownership, The Sunday Times continued its reputation for innovation: on 23 November 1930, it became the first Sunday newspaper to publish a 40-page issue and on 21 January 1940, news replaced advertising on

15246-472: Was feared that any legal delay to Murdoch's takeover might lead to the two titles' demise. In return, Murdoch provided legally binding guarantees to preserve the titles' editorial independence. Evans was appointed editor of The Times in February 1981 and was replaced at The Sunday Times by Frank Giles . In 1983, the newspaper bought the serialisation rights to publish the faked Hitler Diaries , thinking them to be genuine after they were authenticated by

15372-400: Was initially called the "colour section" and did not take the name The Sunday Times Magazine until 9 August 1964.) The cover picture of the first issue was of Jean Shrimpton wearing a Mary Quant outfit and was taken by David Bailey . The magazine got off to a slow start, but the advertising soon began to pick up, and, over time, other newspapers launched magazines of their own. In 1963,

15498-564: Was launched in 1996 and new print sections added: "Home" in 2001, and "Driving" in 2002, which in 2006 was renamed "InGear". (It reverted to the name "Driving" from 7 October 2012, to coincide with the launch of a new standalone website, Sunday Times Driving .) Technology coverage was expanded in 2000 with the weekly colour magazine "Doors", and in 2003 "The Month", an editorial section presented as an interactive CD-ROM. Magazine partworks were regular additions, among them "1000 Makers of Music", published over six weeks in 1997. John Witherow oversaw

15624-433: Was no connection between the two papers. On 20 October 1822 it was reborn as The Sunday Times , although it had no relationship with The Times . In January 1823, White sold the paper to Daniel Whittle Harvey , a radical politician. Under its new owner, The Sunday Times notched up several firsts. A wood engraving it published of the coronation of Queen Victoria in 1838 was the largest illustration to have appeared in

15750-406: Was resumed. Kenneth Thomson , the head of the company, felt betrayed and decided to sell. Evans tried to organise a management buyout of The Sunday Times , but Thomson decided instead to sell to Rupert Murdoch , who he thought had a better chance of dealing with the trade unions. Rupert Murdoch 's News International acquired the group in February 1981. Murdoch, an Australian who in 1985 became

15876-435: Was sold separately from the newspaper and was Britain's best-selling travel magazine. The first issue of The Sunday Times Travel Magazine was in 2003, and it included news, features and insider guides. Some of the more notable or controversial stories published in The Sunday Times include: In July 2011, The Sunday Times was implicated in the wider News International phone hacking scandal , which primarily involved

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