The Süddeutscher Verlag ( SV ) is a corporate group that has emerged from the Süddeutsche Zeitung .
31-506: Founded as a newspaper publisher, Süddeutscher Verlag developed into one of Germany's largest media companies, providing to Germany and abroad. The publisher has continued to focus in the areas of newspapers, journals and books. The company's headquarters is the SV-Hochhaus in Munich's district Zamdorf. The SV printing center is located in the neighboring district of Steinhausen. The activities of
62-402: A cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set members of the organisation apart from non-members. Three principal clusters of task-planning and communication form the backbone of business and
93-404: A company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The process of corporate branding involves creating favourable associations and positive reputation with both internal and external stakeholders. The purpose of a corporate branding initiative is to generate a positive halo over the products and businesses of
124-406: A corporation to look beyond its traditional bottom line, to the social implications of its business. Reputations are overall assessments of organizations by their stakeholders. They are aggregate perceptions by stakeholders of an organization's ability to fulfill their expectations, whether these stakeholders are interested in buying the company's products, working for the company, or investing in
155-420: A height (roof) of 99.95 m. The building has 28 floors above ground. In total, it has a floor area of 78,400 m², with 51,200 m² above ground and 27,200 m² below ground. Since the gross floor area was not to change as a result of the re-planning, the high-rise became much lower, but a lot wider, than in the original design. There is also an underground car park with 553 parking spaces in the basement. Since 1985,
186-427: A number of other scenarios involving the legal, ethical, or financial standing of the entity. The crisis for organizations can be defined as follows: As the extent of communication grows, many companies create an employee relations (ER) function with dedicated staff to manage the numerous media through which senior managers can communicate among themselves and with the rest of the organization. Internal communication in
217-597: Is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence , credibility and ethics . Corporate communication helps organizations explain their mission , combine its many visions and values into
248-400: Is often represented by self-appointed activist non-governmental organizations (NGOs) which identify themselves with a particular issue. Most companies have specialized groups of professionals for communicating with different audiences, such as internal communication, marketing communication, investor relations, government relations and public relations. A corporate brand is the perception of
279-462: Is the daily newspaper Süddeutsche Zeitung , which is associated with various magazines and supplements , websites and TV programs, the department "New Products" ( books , CDs , DVDs ), as well as newspaper advertisements and subscription management. In the area of electronic media , the Süddeutscher Verlag is active with its online services, its equity stakes in several radio stations and in
310-560: The Berg am Laim district, between the A 94 motorway and the Berg am Laim S-Bahn station. Designed by Oliver Kühn of Berlins’ GKK+Architekten, it was initially planned to be 145 meters high, but had to be redesigned after a Munich citizens' initiative called for a height limit of 100 meters outside the Mittlerer Ring circular road. The skyscraper now reaches an architectural height of 103.00 m and
341-636: The Funke Mediengruppe based in Essen ( Westdeutsche Allgemeine Zeitung ), the Holtzbrinck Publishing Group based in Stuttgart ( Der Tagesspiegel , Die Zeit ) as well as for financial investors, Goldman Sachs , Apax Partners , Veronis Suhler Stevenson und 3i . The SWMH with 18.75 percent held a right of first refusal and the shareholder family of John Friedmann ( Abendzeitung ) was against
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#1732880848619372-576: The "Süddeutscher Verlag onpact", a public relations agency. SV also owns the publisher "moderne industrie", which through its subsidiaries offers seminars and conferences. The SZ logistics (sales, pay slips) belongs to the services division. Since February 2009, the logistics subsidiary of the SV, the Zeitungsverlag Oberbayern, the TNT Post Holding and MediaLog operate a regional postal service under
403-411: The 21st century is more than the memos, publications, and broadcasts that comprise it; it's about building a corporate culture on values that drive organizational excellence. ER specialists are generally expected to fulfill one or more of the following four roles: The investor relations (IR) function is used by companies which publicly trade shares on a stock exchange. In such companies, the purpose of
434-508: The IR specialist is to interface with current and potential financial stakeholders-namely retail investors, institutional investors, and financial analysts. The role of investor relations is to fulfill three principal functions: The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about
465-713: The Munich pre-REIT company Prime Office and leased it back for 15 years. In November 2008, the publishing house moved from the iconic Schwarzes Haus (München) [ de ] in Munich's old town to the high-rise building. The publishing house has 1850 jobs there. In 2010, the building was the first office building in Germany to receive the LEED gold certificate for its climate and energy concept. 48°08′13″N 11°38′07″E / 48.137°N 11.6353°E / 48.137; 11.6353 https://www.hochtief.com/ Corporate communication Corporate communication ( s )
496-456: The PR specialist therefore also consists of issues management, namely the "set of organizational procedures, routines, personnel, and issues". A strategic issue is one that compels a company to deal with it because there is "a conflict between two or more identifiable groups over procedural or substantive matters relating to the distribution of positions or resources". To build better relationships with
527-538: The Süddeutscher Verlag began with the publication of the first edition of the Süddeutsche Zeitung on 6 October 1945. The Süddeutsche Verlag GmbH, with headquarters in Munich, was founded in 1947 by the shareholders August Schwingenstein, Edmund Goldschagg, Franz Josef Schöningh and Werner Friedmann. Three years later, the first book publisher was founded. Other investments, acquisitions and new formations followed. Today, more than one hundred subsidiaries are part of
558-621: The Süddeutscher Verlag. The headquarters in the Sendlinger Straße was sold by the publishing house in 2004. Since the fall of 2008, the headquarters of the publishing house is located in the new SV-Hochhaus in Munich-Zamdorf. The Süddeutscher Verlag was largely owned by five Munich publisher families, the descendants of the founders, until 2007. These were the families of Friedmann (shares: 18.75%), Goldschagg (18.75%), Seidlein (18.75%), Schwingenstein (16.67%) and Dürrmeier (8.33%), and also
589-512: The activity of business organizations. These include management communication , marketing communication , and organizational communication . The responsibilities of corporate communication are: A Conference Board Study of hundreds of the US's largest firms showed that close to 80 percent have corporate communication functions that include media relations, speech writing , employee communication, corporate advertising, and community relations. The public
620-472: The company to the public, including sponsorships, events, issues management and media relations. When executing these types of activities, the PR Specialist must incorporate broader corporate messages to convey the company's strategic positioning. This ensures the PR activities ultimately convey messages that distinguish the company vis-à-vis its competitors and the overall marketplace, while also communicating
651-444: The company's shares. Crisis communication is sometimes considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of
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#1732880848619682-455: The company's value to target audiences. A key role of the PR specialist is to make the company better known for traits and attributes that build the company's perceived distinctiveness and competitiveness with the public. In recent years, PR specialists have become increasingly involved in helping companies manage strategic issues – public concerns about their activities that are frequently magnified by special interest groups and NGOs. The role of
713-471: The company, imparting more favourable impressions of those products and businesses. In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when: There are two approaches for identity: Four types of identity can be distinguished: Corporate responsibility (often referred to as corporate social responsibility ), corporate citizenship , sustainability, and even conscious capitalism are some of
744-709: The field of specialist information are summarized in the subsidiary company "Süddeutscher Verlag Hüthig Fachinformation GmbH (SVHFI)". There 150 specialist magazines and several thousand book titles are produced. The focus lies in the areas of communication and media, business and management, commerce, law and taxes, as well as medicine. These include the following publishers: The services of SV include, besides corporate activities, archive and content services ("DIZ Dokumentations- und Informationszentrum") and Corporate Publishing (Süddeutscher Verlag Publishing, Süddeutsche Zeitung onpact). The SV also owns "Süddeutsche Zeitung Publishing", an advertising agency, targeted at teenagers, and
775-687: The most recent addition of the Südwestdeutsche Medien Holding (SWMH) (18.75%). Chairman of the shareholder's association was Christian Goldschagg. In August 2004, Hanswilli Jenke and Klaus Josef Lutz were managing directors of the publishing house. Four of the five associate families (Dürrmeier, Goldschagg, Schwingenstein and Seidlein) finally agreed, after years of speculation, to sell their shares totaling 62.5% in 2007. Prospective buyers that came forth were M. DuMont Schauberg based in Cologne ( Frankfurter Rundschau , Kölner Stadt-Anzeiger ),
806-497: The name Süd-Post. In the fields of printing technology, typographic services are offered, for example offset printing . This way, in the SV printing center, magazines from other publishing groups (such as Bild , Bild am Sonntag and Die Welt of Axel Springer SE ) as well as individual customer orders are printed in addition to the Süddeutsche Zeitung. In the printing center Suhl (subsidiary of "Suhler Verlagsgesellschaft")
837-437: The production of TV Magazine "Süddeutsche TV". The SV is also shareholder of many regional and weekly newspapers and advertising papers in Germany and abroad: The broadcasting investments are summarized in the "SV Teleradio Produktions- und Beteiligungsgesellschaft für elektronische Medien". Among other things, SV Teleradio is shareholder of Radio Gong 96.3, TOP FM, Antenne Bayern, Studio Gong, and Sat.1 Bavaria. Activities in
868-572: The publications Freies Wort, Neue Presse, Südthüringer Zeitung and Wochenspiegel among others are printed. SV-Hochhaus The Hochhaus Süddeutscher Verlag (short: SV-Hochhaus , Hochhaus = high-rise building) in Munich houses the headquarters of said publishing house , Süddeutsche Zeitung and the German School of Journalism . It is located in the commercial area of the Zamdorf neighborhood, part of
899-403: The publishing house's print shop has been located across the street from Hultschiner Straße. The high-rise was built by Hochtief AG as the general contractor. The groundbreaking ceremony took place on January 24, 2006, the laying of the foundation stone was on May 19, 2006 and the topping-out ceremony took place on July 20, 2007. In December 2007, the Süddeutscher Verlag sold the building to
930-466: The sale to investors. On 21 December 2007, the sale was announced, with the shares going to the SWMH. Increasing their total stakes to 81.25% effective as of 29 February 2008. The Süddeutscher Verlag has four business areas: Süddeutsche Zeitung , regional and weekly newspapers, specialists information, and services / technology / investments. The largest and most important production of the Süddeutscher Verlag
961-456: The terms bandied about the news media and corporate marketing efforts as companies jockey to win the trust and loyalty of constituents. Corporate responsibility (CR) constitutes an organization's respect for society's interests, demonstrated by taking ownership of the effects its activities have on key constituencies including customers, employees, shareholders, communities, and the environment, in all parts of their operations. In short, CR prompts