100 Pipers is a brand of blended Scotch whisky produced by Pernod Ricard India Private Ltd. .
73-436: Royal Stag , also known as Seagram's Royal Stag , is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard 's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts . It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand
146-567: A Royal Stag advert featuring Harbhajan Singh without his turban , with his hair tumbling down over his shoulders, outraged orthodox Sikhs , who burnt effigies in the city of Amritsar . Sikh clergy and its representative body, the Shiromani Gurdwara Parbandhak Committee (SGPC) demanded an apology from Singh and demanded that Pernod Ricard India withdraw the ad, which the SGPC termed, an "offensive representation which has hurt
219-593: A Tennessee whiskey is that it must be filtered through sugar maple charcoal before aging, known as the Lincoln County Process . (Benjamin Prichard's, which is not so filtered, was grandfathered in when the requirement was introduced in 2017.) The rest of the distillation process of Tennessee Whiskey is identical to bourbon whiskey . Whiskey sold as "Tennessee whiskey" is defined as bourbon under NAFTA and at least one other international trade agreement, and
292-757: A decade or two, additional aging in a barrel does not necessarily improve a whisky, and excessive aging will even affect it negatively. The minimum aging period required for whisky varies by country. In the United States, the minimum aging requirement is typically 2 years, while in Scotland, Ireland, and Canada, it is generally 3 years. While aging in wooden casks, especially American oak and French oak casks, whisky undergoes six processes that contribute to its colour and final flavour: extraction , evaporation , oxidation , concentration , filtration , and colouration . Extraction in particular results in whisky acquiring
365-514: A few other Asian markets. In the Indian whisky market, Barrel Select is positioned between the deluxe and premium segment occupied by the company's Royal Stag and Blenders Pride brands respectively. United Kingdom-based branding and packaging consultants CARTILS developed the strategic positioning, branding , bottle shape, packaging and mono carton for Barrel Select. CARTILS felt it was necessary to retain brand familiarity whilst elevating Barrel Select to
438-578: A monastic setting to the secular via professional medical practitioners of the time, The Guild of Barber Surgeons . The earliest mention of whiskey in Ireland comes from the Annals of Clonmacnoise , which attributes the death of a chieftain in 1405 to "taking a surfeit of aqua vitae" at Christmas. In Scotland, the first evidence of whisky production comes from an entry in the Exchequer Rolls for 1495 where malt
511-547: A more premium level than Royal Stag, to avoid portfolio cannibalisation . The Barrel Select bottle has rectangular shape similar to Royal Stag, but it has been tapered. The bottle also features a dominantly positioned, gold two-tone illustration of the stag that is part of the Royal Stag logo. Royal Stag is placed in the deluxe segment of the Indian whisky market and is priced to target the upper middle class aged 25–40 years. The brand's main national competitor, at its price point,
584-575: A multi-city music tour featuring Strings , along with Saif Ali Khan (then brand ambassador) and Indian rock 'n roll band Parikrama in January 2008. Royal Stag is the title sponsor of the Mirchi Music Awards . In 2002, Seagram's Imperial Blue and Royal Stag emerged as the fastest growing brands in the domestic market. Royal Stag saw 53% rise in its sale from 1.12 million cases in 2001 to 1.75 million case in 2002. In 2010, Royal Stag first time crossed
657-490: A number of compounds, including aldehydes and acids such as vanillin , vanillic acid , and syringaldehyde . The casks used for aging bourbon whiskey are required to be new (and charred ); after being used for this purpose, these casks are typically exported for use in the aging of other whiskies elsewhere. Distillers will sometimes age their whiskey in barrels previously used to age other spirits, such as port , rum or sherry , to impart particular flavours. The size of
730-574: A quarter of all UK food and drink export revenues. In 2012, the US was the largest market for Scotch whisky (£655 million), followed by France (£535 million). It is also one of the UK's overall top five manufacturing export earners and it supports around 42,000 jobs. Principal whisky producing areas include Speyside and the Isle of Islay , where there are nine distilleries providing a major source of employment. In many places,
803-553: A retail value of US$ 505 million. The brand reported sales of 8 million cases in 2009 and nearly 10.6 million cases in 2010. Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka which sold 11.3 million cases, to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. Pernod Ricard launched a premium version of Royal Stag, called Royal Stag Barrel Select in December 2011 in India, Gulf and
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#1732869801794876-584: Is United Spirits Ltd 's McDowell's No.1 whisky. Royal Stag also faces competition from Radico Khaitan 's 8 PM Royale, Mason & Summers' "Royal Crown", United Spirits Ltd's Royal Mist whiskies and Allied Blenders & Distilleries (ABD)'s Officer's Choice Black . Pernod Ricard has identified Royal Stag along with Imperial Blue , Blenders Pride , Chivas Regal and 100 Pipers as the company's five core brands to build its spirits business in India. 5 brands have been divided in 2 categories, Chivas Regal and 100 Pipers come under "lifestyle business " category while
949-414: Is malt . In the production of Scotch whisky, the air used for kilning is heated by burning peat bricks in a furnace, imparting the characteristic smoky flavour to the malt. Following the malting process, the grains are transferred to a dressing machine, which separates the sprouts from the seeds. The grains are then conveyed to a mill for grinding. The extraction of sugars to be converted into alcohol
1022-422: Is achieved through a process known as mashing. During mashing, the diastase enzyme is activated, which facilitates the conversion of starches and dextrins into sugars. The ground malt is introduced into a mashtun , a large vat containing hot water, and is agitated for approximately thirty minutes or more. The water is then drained from the mashtun, which is subsequently refilled with hot water. This procedure
1095-524: Is additionally designated as straight , e.g., straight rye whiskey . A whiskey that fulfils all above requirements but derives from less than 51% of any one specific grain can be called simply a straight whiskey without naming a grain. US regulations recognize other whiskey categories, including: Another important labelling in the marketplace is Tennessee whiskey , which includes brands such as Jack Daniel's , George Dickel , Collier and McKeel , and Benjamin Prichard's . The main difference defining
1168-625: Is bottled and marketed in India . 100 Pipers is a blend of between 25 and 30 source whiskies that came from Scotland . Much of it comes from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard and does not have its own bottling facilities. In addition to India, it is also distributed in Thailand , other Asian countries and South America . The company says it is the "No. 2 standard whisky in Asia", and
1241-622: Is considered to be a rare example of a spoof in surrogate advertising. The Economic Times quoted an industry official as saying, "It is in bad taste, this type of advertising has never been used in the Indian liquor industry." Harbhajan served a legal notice to United Spirits Ltd on 18 July 2011 claiming that the commercial mocked him, his family and the Sikh community. The notice was sent to Vijay Mallya , UB Executive vice-chairman SR Gupte, President & CFO Ravi Nedungadi, Deputy President Harish Bhat and Executive VP (Corporate Affairs) Nandini Verma. It
1314-402: Is distilled from a fermented mash of cereal grain . It must have the taste, aroma, and other characteristics commonly attributed to whiskey. Some types of whiskey listed in the United States federal regulations are: These types of American whiskey must be distilled to no more than 80% alcohol by volume , and barrelled at no more than 125 proof . Only water may be added to the final product;
1387-442: Is made of the word's two spellings: whisky and whiskey . There are two schools of thought on the issue. One is that the spelling difference is simply a matter of regional language convention for the spelling of a word, indicating that the spelling varies depending on the intended audience or the background or personal preferences of the writer (like the difference between color and colour ; or recognize and recognise ), and
1460-417: Is named after a species of deer famous for its antlers , that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries . It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as
1533-564: Is possible that distillation was practised by the Babylonians in Mesopotamia in the 2nd millennium BC , with perfumes and aromatics being distilled, but this is subject to uncertain and disputed interpretations of evidence. The earliest certain chemical distillations were by Greeks in Alexandria in the 1st century AD, but these were not distillations of alcohol. The medieval Arabs adopted
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#17328698017941606-437: Is promptly transferred to the still for boiling to mitigate this risk. The decision to transfer either the entire wash or only the most liquid portion into the still is at the discretion of the distiller, and each choice affects the flavor profile of the final product in distinct ways. Following the transfer of the wash, the still is heated to a temperature sufficient to evaporate the alcohol while remaining low enough to prevent
1679-465: Is sent "To Friar John Cor , by order of the king, to make aquavitae", enough to make about 500 bottles. James IV of Scotland (r. 1488–1513) reportedly had a great liking for Scotch whisky, and in 1506 the town of Dundee purchased a large amount of whisky from the Guild of Barber-Surgeons, which held the monopoly on production at the time. The distillation process was still in its infancy; whisky itself
1752-625: Is similarly required to meet the legal definition of bourbon under Canadian law. Australian whiskies have won global whisky awards and medals, including the World Whiskies Awards and Jim Murray's Whisky Bible "Liquid Gold Awards". By Canadian law, Canadian whiskies must be produced and aged in Canada, be distilled from a fermented mash of cereal grain, be aged in wood barrels with a capacity limit of 700 litres (185 US gal; 154 imp gal) for not less than three years, and "possess
1825-413: Is the statutory minimum in some countries – although the strength can vary, and cask-strength whisky may have as much as twice that alcohol percentage. Enthusiasts often prefer cask strength whisky for its concentrated flavors and customizable dilution experience. The UK exports more whisky than the rest of the world combined. In 2022, whisky exports from Scotland were valued at £6.25 billion, making up
1898-405: Is typically repeated between one and three times. Once complete, the resulting liquid, known as wort , which contains the extracted sugars, is separated from the mash, cooled, and transferred to the washbacks , or fermenting vats. During fermentation, a specific strain of yeast , Saccharomyces cerevisiae (commonly known as "brewer's yeast"), is introduced to the sugary wort, which provides
1971-621: The whisky spelling on their labels, and the Standards of Identity for Distilled Spirits , the legal regulations for spirit in the US, also use the whisky spelling throughout. Whisky made in Scotland is simply called whisky within Scotland. Elsewhere and in the regulations of the Scotch Whisky Association (SWA) that govern its production, it is commonly called Scotch whisky or simply Scotch (especially in North America). It
2044-503: The "No. 1 standard whisky" in Thailand. The brand owes its name and Celtic imagery to the Scottish tradition of bagpipers leading soldiers into battle. The "100 Pipers" name in particular comes from the ballad of " The Hundred Pipers ", which tells of the heroic Bonnie Prince Charlie 's (1720–1788) 1745 Jacobite uprising led by a troop of 100 bagpipers. The brand is marketed with
2117-536: The UK passed the Excise Act, legalizing distillation (for a fee), and this put a practical end to the large-scale production of Scottish moonshine. In 1831, Aeneas Coffey patented the Coffey still , allowing for a cheaper and more efficient distillation of whisky. In 1850, Andrew Usher began producing a blended whisky that mixed traditional pot still whisky with that from the new Coffey still. The new distillation method
2190-415: The United States is partly a result of rum runners illegally importing it into the country during the period of American Prohibition . Denmark began producing whisky early in 1974. The first Danish single malt to go on sale was Lille Gadegård from Bornholm, in 2005. Lille Gadegård is a winery as well, and uses its own wine casks to mature whisky. The second Danish distilled single malt whisky for sale
2263-449: The ad in its commercial featuring Mahendra Singh Dhoni . The ad showed Harbhajan look-alike making ball bearings the size of gym balls at his father's factory, asking if he had "made it large", only to get slapped by his father for being incompetent. Dhoni then tells the viewer, " Zindagi main kuch karna hai to large chodo, kuch alag karo yaar " (If you want to do something in life, then forget large, do something different yaar ). The ad
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2336-471: The addition of colouring or flavouring is prohibited. These whiskeys must be aged in new charred-oak containers, except for corn whiskey, which does not have to be aged. If it is aged, it must be in uncharred oak barrels or in used barrels. Corn whiskey is usually unaged and sold as a legal version of moonshine . There is no minimum aging period required for a spirit to legally be called whiskey. If one of these whiskey types reaches two years aging or beyond, it
2409-767: The aging of port , rum or sherry are also sometimes used. Whisky is a strictly regulated spirit worldwide with many classes and types. The typical unifying characteristics of the different classes and types are the fermentation of grains, distillation , and aging in wooden barrels. The word whisky (or whiskey ) is an anglicisation of the Classical Gaelic word uisce (or uisge ) meaning "water" (now written as uisce in Modern Irish , and uisge in Scottish Gaelic ). This Gaelic word shares its ultimate origins with Germanic water and Slavic voda of
2482-443: The alcohol level of the distillation. The minimum bottling proof is 40% ABV. To be exported under one of the "Canadian Whisky" designations, a whisky cannot contain more than 9.09% imported spirits. Canadian whiskies are available throughout the world and are a culturally significant export. Well known brands include Crown Royal , Canadian Club , Seagram's , and Wiser's among others. The historic popularity of Canadian whisky in
2555-417: The alcohol that would make it unpleasant to drink. Modern stills are made of stainless steel with copper innards (piping, for example, will be lined with copper along with copper plate inlays along still walls). The simplest standard distillation apparatus is commonly known as a pot still , consisting of a single heated chamber and a vessel to collect purified alcohol. Column stills are frequently used in
2628-416: The annual sales of Royal Stag: Royal Stag Whisky Whisky Whisky or whiskey is a type of liquor made from fermented grain mash . Various grains (which may be malted ) are used for different varieties, including barley , corn , rye , and wheat . Whisky is typically aged in wooden casks , which are typically made of charred white oak . Uncharred white oak casks previously used for
2701-415: The aroma, taste and character generally attributed to Canadian whisky". The terms "Canadian Whisky", "Rye Whisky", and "Canadian Rye Whisky" are legally indistinguishable in Canada and do not require any specific grain in their production and are often blends of two or more grains. Canadian whiskies may contain caramel and flavouring in addition to the distilled mash spirits, and there is no maximum limit on
2774-660: The ban liquor manufacturers use surrogate advertising or develop associate properties. Royal Stag uses three themes – Mega Movie, Mega Music and Mega Cricket – to promote the brand. According to Seagram India's vice-president of marketing Bikram Basu, "We've developed Royal Stag Mega Cricket and Royal Stag Mega Movies to promote the brand". Mega Cricket sells cricket gear, and sponsors cricket events, and Basu claims that Mega Movies sponsors "around 8–10 national releases of Hollywood movies every year." The brand often uses cricketers and Bollywood stars in its advertising. The brand's slogan is: "It's your life, make it large". In 2006,
2847-424: The barrel also has an effect on the flavour development of the whisky, smaller barrels will contribute more to the whisky due to the higher wood surface to whisky ratio. During maturation, up to 45 litres or 12 US gallons of whisky may evaporate from the cask over a 4 year period. This portion is called the angel's share by distillers. Most whiskies are sold at or near an alcoholic strength of 40% abv , which
2920-406: The bottle, only in the cask , so the "age" of a whisky is only the time between distillation and bottling. This reflects how much the cask has interacted with the whisky, changing its chemical makeup and taste. Whiskies that have been bottled for many years may have a rarity value, but are not "older" and not necessarily "better" than a more recent whisky that matured in wood for a similar time. After
2993-798: The brand ambassador since 2007. In April 2013, social activist T Satish Kumar and student leader Banoth Amru Naik, from the Nalgonda district of Andhra Pradesh, filed a complaint with the State Human Rights Commission (SHRC) against Telugu film actor Mahesh Babu for endorsing Royal Stag. The annulment of the agreement would result in Sri Lanka Cricket losing its rights to organise matches at the stadium. In 2014 Pernod Ricard India announced its signing of Bollywood actors Ranveer Singh and Arjun Kapoor as brand ambassadors. General manager of Marketing Raja Banerjee said that, "We firmly believe that
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3066-405: The company's five core brands to build its spirits business in India. Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka , to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. Royal Stag sold 18 million cases in 2016. Seagram's Royal Stag whisky, a blend of grain spirits and imported Scotch malts, was launched in 1995. The brand redefined
3139-648: The country. The federal government made an exemption for whisky prescribed by a doctor and sold through licensed pharmacies, such as Walgreens. Although specific methods may vary among distilleries, whisky production broadly comprises four primary stages: grain preparation, fermentation , distillation, and maturation (aging). This process is typically followed by the two additional stages of bottling and marketing. To initiate whisky production, grains are processed to convert their starches into fermentable sugars, which can then be subjected to fermentation and distillation. This process involves malting , milling and mashing
3212-610: The distillation technique of the Alexandrian Greeks, and written records in Arabic begin in the 9th century, but again these were not distillations of alcohol. Distilling technology passed from the medieval Arabs to the medieval Latins, with the earliest records in Latin in the early 12th century. The earliest records of the distillation of alcohol are in Italy in the 13th century, where alcohol
3285-505: The dynamic duo represents the dreams of this country and therefore would reinforce our brand positioning". However, they maintained that Shah Rukh Khan would continue to promote the brand. The Royal Stag brand often sponsors musical and sporting events. It sponsored the Sahara Cup matches in Toronto , Canada from 1996 to 1999. Under the name "Seagram's Royal Stag Mega Music", the brand sponsored
3358-403: The evaporation of water. Alcohol vapour ascends through the still and is directed to the condenser, which consists of copper tubes or plates, where it condenses back into a liquid form known as the distilled spirit . This distilled spirit is meticulously monitored during its extraction. The initial and final portions of the distillate are deemed undesirable and are therefore redirected back into
3431-485: The feelings of Sikhs." Singh later apologised saying, "I apologise. In case I have hurt the feelings of my people, it was really not my intention." A Royal Stag ad in 2011 featuring Harbhajan Singh , showed him opting to not work in his father's ball bearing factory and focus on cricket instead. The commercial ends with him asking the viewer, if with his achievements, "Have I made it large?" Royal Stag's rival, United Spirits Ltd 's McDowell's No. 1 Platinum whisky mocked
3504-402: The grains. Malt production begins with the soaking of grains in water tanks for a period of three days. The soaked grains are then transferred to large containers where germination occurs, initiating the metabolic process that converts starches into sugars. This process is subsequently halted by drying the grains with hot air, a procedure also known as kilning , at the end of which the product
3577-526: The industry is closely linked to tourism , with many distilleries also functioning as attractions worth £30 million GVA each year. In 2011, 70% of Canadian whisky was exported, with about 60% going to the US, and the rest mostly to Europe and Asia. 15 million cases of Canadian whisky were sold in the US in 2011. Whisky or whisky-like products are produced in most grain-growing areas. They differ in base product, alcoholic content, and quality. Malts and grains are combined in various ways: American whiskey
3650-489: The late eighteenth century to the mid-twentieth century, American writers used both spellings interchangeably until the introduction of newspaper style guides. Since the 1960s, American writers have increasingly used whiskey as the accepted spelling for aged grain spirits made in the US and whisky for aged grain spirits made outside the US. However, some prominent American brands, such as George Dickel , Maker's Mark , and Old Forester (all made by different companies), use
3723-442: The mark of 10 million cases and Pernod Ricard became the first multinational company to cross this mark in India. In 2013 calendar month, Royal Stag first time crossed retail sale worth more than $ 1 billion. It had a total of $ 1.3 billion in retail sale. Royal Stag sold 16.1 million cases in 2014 and remained the third biggest-selling whisky in India from 2011 behind Officer's Choice and McDowell's No.1 . The following table shows
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#17328698017943796-467: The necessary nutrients for its asexual reproduction . The yeast metabolizes the sugars, producing alcohol , carbon dioxide , and congeners , which can influence the flavor profile of the whisky, either enhancing or suppressing desirable characteristics. The fermenting vats are maintained within a controlled temperature range, typically between 10 and 37.8 °C (50 and 100 °F) which is optimal for yeast activity. Distillers ensure consistency by using
3869-705: The notice and compensation of ₹ 100,000 (US$ 1,200). The United Breweries Group withdrew the ad on 22 July 2011 stating that had done so "in the interest of the game of cricket" and fearing that the commercial could be "misused by vested interests to further their own agenda". The company also stated that the view of the management was that there was no maintainable case. In 2002, Seagram signed eight cricketers to endorse Royal Stag, including Harbhajan Singh (India), Marvan Atapattu (Sri Lanka), Wasim Akram (Pakistan), Glenn McGrath (Australia), Jonty Rhodes (South Africa), Mervyn Dillon (West Indies), Stephen Fleming (New Zealand), and Andy Flower (Zimbabwe). The campaign
3942-515: The other brands, including Royal Stag, are designated as India-made foreign liquor (IMFL). It is marketed in 1 L, 750 ml, 375 ml and 180 ml bottles and also available in 90 ml and 60 ml bottles. The Price for Royal Stag in India vary. Advertising alcoholic beverages is banned in India as per the Cable Television Network (Regulation) Amendment Bill , which came into effect on 8 September 2000. To circumvent
4015-516: The other is that the spelling should depend on the style or origin of the spirit being described. There is general agreement that when quoting the proper name printed on a label, one should not alter its spelling. The spelling whiskey is common in Ireland and the United States , while whisky is used in all other whisky-producing countries. In the US, the usage has not always been consistent. From
4088-445: The party loving youth of the country, who aspire to make it large in every aspect of their lives and communicates the brand message in a truly fast-paced and international way." On 10 February 2010, Pernod Ricard India announced that it had signed Shahrukh Khan , for an undisclosed amount, as the brand ambassador for Royal Stag, for a period of one year. The company said that Shahrukh would work in tandem with Saif Ali Khan, who has been
4161-567: The previously announced framework agreement signed between them and Royal Stag became a Pernod Ricard brand. In calendar year 2001, Royal Stag was selling over 125,000 cases per month and sold approximately 1.75 million cases in 2002. The brand's annualised sales during the 2004 calendar year crossed 3 million cases, and increased to nearly 4 million cases in 2006. Royal Stag was ranked second among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands at Retail Value" with
4234-456: The production of grain whisky and are the most commonly used type of still in the production of bourbon and other American whiskeys. Column stills behave like a series of single pot stills, formed in a long vertical tube. Whereas a single pot still charged with wine might yield a vapour enriched to 40–60% alcohol, a column still can achieve a vapour alcohol content of 95.6%; an azeotropic mixture of alcohol and water. Whiskies do not mature in
4307-399: The promotional slogan True Legend . The website RankingtheBrands.com rated the brand value of 100 Pipers 75th in 2011 and 81st in 2014 among 10,000 spirit brands worldwide. 100 Pipers sponsors an annual "India Music Week" festival. 100 Pipers is one of the best-selling whiskies in Thailand . A limited-edition "Night Bottle" for 100 Pipers was released in Thailand in 2015 with
4380-668: The same meaning. Distilled alcohol was known in Latin as aqua vitae ("water of life"). This was translated into Middle Irish as uisce betha[d] , which became uisce beatha ( Irish pronunciation: [ˈɪʃcə ˈbʲahə] ) in Irish and uisge beatha [ˈɯʃkʲə ˈbɛhə] in Scottish Gaelic. Early forms of the word in English included uskebeaghe (1581), usquebaugh (1610), usquebath (1621), and usquebae (1715). Much
4453-475: The same yeast strain to achieve uniformity in the final whiskey product. Fermentation continues for two days or longer until the alcohol content of the liquid reaches between 5% and 10%. Once fermentation is complete, and the yeast ceases to be active, the resulting liquid is referred to as wash or distiller's beer . Even though the wash is alcoholic it is still organic, which makes it susceptible to contamination by microorganisms that cause rot. Consequently, it
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#17328698017944526-415: The spirits space by not using molasses but choosing instead to pioneer grain spirit blended with Scotch malts. It is named after a deer species known for long antlers . It is the first whisky brand launched in India which did not use any artificial flavour. Seagram's global business was jointly acquired by Pernod Ricard and Diageo in December 2000. The two companies later split Seagram's business based on
4599-450: The still. Only the middle portion, considered the most desirable, is collected in the spirits receiver . At this stage, the distilled spirit is clear and has an ethanol content ranging from 70% to 80% ABV. It is typically diluted before being transferred to casks for maturation, though some distilleries sell it as is at 'cask strength'. A still for making whisky is usually made of copper , since it removes sulfur -based compounds from
4672-702: Was Edition No.1 from the Braunstein microbrewery and distillery. It was distilled in 2007, using water from the Greenlandic ice sheet, and entered the market in March 2010. Another distillery is Stauning Whisky , based in Jutland . Nyborg Destilleri, from the island Funen ( Fyn ) in the center of Denmark, produces organic whisky and other organic spirits. The distillery was established in 2009, and in 2020 they launched their first 10 year old whisky. 100 Pipers 100 Pipers
4745-473: Was developed by creative agency Ogilvy & Mather . It also featured cricketers Mahendra Singh Dhoni, Yuvraj Singh , Harbhajan Singh and Robin Uthappa . According to Bikram Basu, vice-president, marketing, Seagram India, "The TVC [television commercial] intends to further strengthen the brand's positioning of "Make it Large". The campaign defines the larger than life attitude associated with Royal Stag. It targets
4818-507: Was distilled from wine. An early description of the technique was given by Ramon Llull (1232–1315). Its use spread through medieval monasteries , largely for medicinal purposes, such as the treatment of colic and smallpox . The practice of distillation spread to Ireland and Scotland no later than the 15th century, as did the common European practice of distilling " aqua vitae ", spirit alcohol, primarily for medicinal purposes. The practice of medicinal distillation eventually passed from
4891-444: Was either shut down or forced underground. Scotch whisky was hidden under altars, in coffins, and in any available space to avoid the governmental excisemen or revenuers. Scottish distillers, operating out of homemade stills, took to distilling whisky at night when the darkness hid the smoke from the stills. For this reason, the drink became known as moonshine . At one point, it was estimated that over half of Scotland's whisky output
4964-707: Was handled by Ogilvy & Mather . Seagram spent ₹ 2.5 crore (US$ 300,000) on this promotion. Following this contract, in 2004, Pakistan Civil Court ruled that Wasim Akram had hurt sentiments of Muslims and was fined 25,000 Pakistani rupees (£238) and ordered to apologize the nation. While Akram's lawyer maintained stand that Akram had never appeared in any advertisement of alcoholic product. Other cricketers that have featured as brand ambassadors or have appeared in Royal Stag advertising include Gautam Gambhir , Jonty Rhodes, Mahendra Singh Dhoni, Ricky Ponting and Yuvraj Singh. The brand's first TV commercial with Saif Ali Khan as brand ambassador , aired in 2007. The campaign
5037-489: Was illegal. In America, whisky was used as currency during the American Revolution ; George Washington operated a large distillery at Mount Vernon . Given the distances and primitive transportation network of colonial America, farmers often found it easier and more profitable to convert corn to whisky and transport it to market in that form. It also was a highly coveted trade good, and when an additional excise tax
5110-515: Was levied against it in 1791, the Whiskey Rebellion erupted. The drinking of Scotch whisky was introduced to India in the nineteenth century. The first distillery in India was built by Edward Dyer at Kasauli in the late 1820s. The operation was soon shifted to nearby Solan (close to the British summer capital Shimla ), as there was an abundant supply of fresh spring water there. In 1823,
5183-549: Was not allowed to age, and as a result tasted very raw and brutal compared to today's versions. Renaissance -era whisky was also very potent and not diluted. Over time whisky evolved into a much smoother drink. In 1707, the Acts of Union merged England and Scotland into the Kingdom of Great Britain , and thereafter taxes on distilled spirits rose dramatically. Following parliament's divisive malt tax of 1725, most of Scotland's distillation
5256-560: Was scoffed at by some Irish distillers, who clung to their traditional pot stills . Many Irish contended that the new product was, in fact, not whisky at all. By the 1880s, the French brandy industry was devastated by the phylloxera pest that ruined much of the grape crop; as a result, whisky became the primary liquor in many markets. During the Prohibition era in the United States lasting from 1920 to 1933, all alcohol sales were banned in
5329-446: Was sent by Avtar Kaur, Harbhajan's mother, through his lawyers, Dewani Advocates & Consultants. Kaur stated these kinds of advertisements brought "disunity and friction" in the Indian cricket team and could be termed "anti-national". The notice also demanded that the company publicly apologise to the family "through widely-read newspapers as well as television channels prominently", remove the advertisement within three days of receiving
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