Lars Nordmark (CFO)
23-549: Elmo Burns Roper Jr. (July 31, 1900 in Hebron , Nebraska – April 30, 1971 in Redding , Connecticut ) was an American pollster known for his pioneering work in market research and opinion polling , alongside friends-cum-rivals Archibald Crossley and George Gallup . Elmo Burns Roper, Jr. was born in Hebron, Nebraska , on July 31, 1900. His father, Elmo Burns Roper, was a banker. After receiving his preliminary education, he attended
46-453: A division of GfK with 1,000 staff dealing with client-specific projects for 105 million euros. In 2020, GfK launched gfknewron, a new AI-powered platform. Therefore, customers can access relevant data in real time and receive recommendations for action based on predictions. In July 2023, NIQ (formerly a part of Nielsen Holdings ), a U.S. market research and consumer intelligence company owned by Advent International , gained approval from
69-686: A sales analyst for the Traub Manufacturing Company. In 1933, Roper, alongside Richardson Wood and Paul T. Cherington, co-founded "Cherington, Wood, and Roper", a marketing research firm. Woods suggested Henry Luce , the director of Fortune magazine, to include survey of social and political trend in the magazine; Luce agreed. Subsequently in 1935, Roper became the director of the Fortune survey. Unlike other popular surveys, his survey relied on relatively fewer respondents. This initially lead to many questioning poll's accuracy. The Fortune survey
92-650: The University of Minnesota and the University of Edinburgh from 1919 to 1921, but did not receive a degree. In 1921, he started a jewelry store, which made him interested in customer opinions. However, the store was closed in 1928. In the following years, he worked as a salesman for the Seth Thomas Clock Company and the New Haven Clock Company . In 1933, during the Great Depression , Roper became
115-461: The consumer goods industry and is headquartered in Nuremberg, Germany . The company is a subsidiary of NIQ . GfK was founded as GfK-Nürnberg Gesellschaft für Konsumforschung e. V. in 1934 by university lecturers from Nuremberg, among them the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard . The concept was developed by co-founder Wilhelm Vershofen. Initially,
138-715: The European Union to acquire GfK after an antitrust investigation that began in June 2023. This approval was given under the condition of selling its consumer panel business, which went to the British market research company YouGov in July 2023. In April 2005, it acquired NOP World (originally National Opinion Polls), based mostly in the United Kingdom , the United States and Italy , which
161-427: The age of 18 living with them, 49.7% were married couples living together, 5.0% had a female householder with no husband present, 2.9% had a male householder with no wife present, and 42.4% were non-families. 39.0% of all households were made up of individuals, and 23.3% had someone living alone who was 65 years of age or older. The average household size was 2.09 and the average family size was 2.77. The median age in
184-510: The association conducted 71 different studies, including: After the war, GfK’s activities from 1934 to 1945 were investigated by the American occupying powers. Following this investigation, GfK received a license to continue its activities in 1947. In 1984, commercial activities were spun off into GfK GmbH, which was renamed GfK AG on January 23, 1990. At that time, the “GfK Association” was limited to promoting market and sales research. In 2010,
207-440: The city has a total area of 1.41 square miles (3.65 km ), all land. The swing in the city park at 5th and Jefferson Streets is claimed to be the world's largest porch swing, long enough to fit 24 adults. GfK GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V. , 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to
230-561: The city was 51.3 years. 18.4% of residents were under the age of 18; 6.1% were between the ages of 18 and 24; 18.2% were from 25 to 44; 27.2% were from 45 to 64; and 30.1% were 65 years of age or older. The gender makeup of the city was 46.9% male and 53.1% female. As of the census of 2000, there were 1,565 people, 700 households, and 417 families living in the city. The population density was 1,118.5 inhabitants per square mile (431.9/km ). There were 761 housing units at an average density of 543.9 per square mile (210.0/km ). The racial makeup of
253-488: The city was 99.36% White , 0.19% Native American , 0.06% Asian , and 0.38% from two or more races. Hispanic or Latino of any race were 0.26% of the population. There were 700 households, out of which 25.0% had children under the age of 18 living with them, 50.6% were married couples living together, 6.7% had a female householder with no husband present, and 40.3% were non-families. 38.9% of all households were made up of individuals, and 22.1% had someone living alone who
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#1732875747436276-473: The city. The population density was 1,119.9 inhabitants per square mile (432.4/km ). There were 791 housing units at an average density of 561.0 per square mile (216.6/km ). The racial makeup of the city was 97.7% White , 0.4% African American , 0.1% Native American , 0.5% Asian , 0.3% from other races , and 0.9% from two or more races. Hispanic or Latino of any race were 1.5% of the population. There were 698 households, of which 21.1% had children under
299-439: The company was the world's fourth-largest market research company by revenue. In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. Since March 2017, GfK SE has been majority-owned (96.7%) by the investment fund Acceleratio Capital N.V., a holding company of KKR. In the autumn of 2018, GfK’s French competitor Ipsos acquired
322-621: The incumbent Democratic President Harry S. Truman . He announced that his organization would discontinue polling since it had already predicted Dewey's victory by a large majority of electoral votes. He said that his whole inclination was to predict Dewey's victory by a heavy margin, and to devote his time and efforts in other things. His latest poll showed Dewey leading by an "unbeatable" 44% to Truman's 31%. When that partnership fell apart, he founded his own research company, Elmo Roper, Inc. In 1940, Roosevelt hired Roper to assess public opinion of Lend-Lease prior to its implementation. In 1942 he
345-493: The median income for a household in the city was $ 31,000, and the median income for a family was $ 39,524. Males had a median income of $ 30,655 versus $ 19,009 for females. The per capita income for the city was $ 20,505. About 4.9% of families and 9.5% of the population were below the poverty line , including 18.6% of those under age 18 and 7.2% of those age 65 or over. According to the United States Census Bureau ,
368-502: The popular vote. His prediction was correct to within 0.9%; Roosevelt received 60.7% of the popular vote. In the 1940 presidential election , Roper again predicted Roosevelt's victory against Wendell Willkie . His prediction was correct to within 0.5%. In the 1944 presidential election, he again accurately predicted Roosevelt to win a fourth term again Thomas E. Dewey . In the 1948 presidential election, however, Roper predicted Dewey to defeat
391-438: Was 65 years of age or older. The average household size was 2.15 and the average family size was 2.85. In the city, the population was spread out, with 22.6% under the age of 18, 4.4% from 18 to 24, 21.9% from 25 to 44, 25.0% from 45 to 64, and 26.1% who were 65 years of age or older. The median age was 46 years. For every 100 females, there were 95.1 males. For every 100 females age 18 and over, there were 87.5 males. As of 2000
414-535: Was built in the town in 1937 by architect Louis A. Simon . A tornado in 1953 caused severe damage. In 2021, the United States Department of Agriculture announced that a large well site would be constructed in a field near Hebron, a major part of a larger bid to improve water infrastructure for farmers across the state of Nebraska and neighboring Kansas . As of the census of 2010, there were 1,579 people, 698 households, and 402 families living in
437-703: Was hired by William Joseph Donovan to be the deputy director of the Office of Strategic Services ; Roper subsequently worked with the Office of War Information . After leaving the OWI he founded the Roper Center for Public Opinion Research at the Williams College in 1947. From 1956 he served as chairman of board of directors of Fund for the Republic succeeding Paul G. Hoffman . Roper Opinion Research Company (the "Roper Poll")
460-399: Was later renamed Roper Starch Worldwide Company and eventually acquired by NOP World and then GfK in 2005. His son, Bud Roper , was also a pollster. Hebron, Nebraska Hebron is a city in and the county seat of Thayer County , Nebraska , United States. The population was 1,441 at the 2020 census . Hebron was founded about 1869 by a colony of Disciples of Christ . It
483-524: Was named after the ancient city of Hebron . Hebron native Loetta Norene Raatz, 1928-2021, was inducted into the Nebraska Hall of Fame by Governor Kay Orr in honor of her record 65 years of service with the Nebraska Department of Health & Human Services until her retirement in 2011. The historic Hebron United States Post Office , now on the U.S. National Register of Historic Places ,
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#1732875747436506-823: Was rated the world's ninth largest market research business. In May 2008, it acquired an equity stake in Deep-Packet Inspection company Qosmos in order to track and monitor Internet usage for marketing research. The management team consists of nine individuals (as of 22 February 2024): GfK's core business is collecting and processing data on consumer behavior. It includes advising companies using technology-based applications. GfK industry area include technology and consumer durables, retail, consumer goods, automotive, financial services, media and entertainment. It collects data on over 180 million SKUs and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as
529-549: Was the first national poll to use scientific sampling strategies . In the 1936 presidential election , incumbent Democratic President Franklin D. Roosevelt was challenged by Alf Landon , the Republican candidate. The Literary Digest 's presidential poll, which surveyed millions of people, predicted Landon to win. However, Roper, and other pollsters like George Gallup and Archibald Crossley predicted Roosevelt's re-election. Roper predicted Roosevelt to receive 61.7% of
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