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54-450: The series follows the guests and employees of the fictional White Lotus resort chain. In the episode, Shane and Rachel are visited by his mother, Kitty, causing problems. Meanwhile, Armond faces a new dilemma. According to Nielsen Media Research , the episode was seen by an estimated 0.515 million household viewers and gained a 0.1 ratings share among adults aged 18–49. The episode received generally positive reviews from critics, who praised

108-400: A "tag" into the program to be distributed on these services, which Nielsen then tracks through its meters system. Partnering distributors are able to determine if these ratings can be released publicly or not. The most commonly cited Nielsen results are reported in two measurements: ratings points and share, usually reported as: "ratings points/share". There were 119.6 million TV homes in

162-426: A February 2012 New York Times article, the computer and mobile streams of a program are counted separately from the standard television broadcasts, further degrading the overall quality of the sampling data. As a result, there was no way for NBC to tell if there was any overlap between the roughly 111.3 million traditional television viewers and 2.1 million live stream viewers of Super Bowl XLVII . Responding to

216-460: A diary of the programs watched in their home for a one-week period. The Nielsen sample included roughly 1,700 audiometer homes and a rotating board of nearly 850 diary respondents by the early 1980s. Nielsen launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable, pay cable, and VCRs, and the NHI began offering daily cable ratings in 1982. Nielsen's continued to advance with steady changes into

270-404: A different time), rendering the "raw" numbers useless from a statistical point of view. Even in 2013, it was noted that Internet streams of television programs were still not counted because they had either no ads (such as Netflix ) or totally different advertising (such as Hulu ) than their television counterparts, effectively skewing the raw data on a show's popularity. A related criticism of

324-564: A linear watermark . After Nielsen took over the contract for producing data on Irish advertising in 2009, agencies said that they were "disastrous" and claimed that the information produced by them is too inaccurate to be trusted by them or their clients. In 2004, News Corporation retained the services of public relations firm Glover Park to launch a campaign aimed at delaying Nielsen's plan to replace its aging household electronic data collection methodology in larger local markets with its newer electronic People Meter system. The advocates in

378-551: A media audience measurement and analytics firm. Nielsen TV ratings (commonly referred to as Nielsen ratings ) are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system. Nielsen lost accreditation by the Media Rating Council (MRC) in 2022 due to inaccurate data reporting during

432-408: A model consisting of six viewer segments, which according to their empirical research, are more relevant for advertisers than older models based on gender and age. The segments are based on user behavior, motivations, and psychographics . It is argued that the model can increase reaching the desired audience and message recall and advertisement likeability. In September 2020, Nielsen began releasing

486-464: A new panel of homes each week. At the end of the month, all of the viewing data from the individual weeks was aggregated. One exception to the normal sweeps periods occurred in 2008–09 when the February sweeps period was moved to March to accommodate the digital television transition , which was scheduled to take place on February 17, 2009. The transition date was later moved to June 12, but Nielsen kept

540-428: A sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG). In September 2018, Nielsen acquired SuperData Research, an industry analysis firm that deals with tracking viewing habits within

594-417: A weekly Top 10 list of most-watched shows on streaming platforms. The data collection methods used to generate Nielsen TV ratings included: Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recording devices (DVRs) such as TiVos . Initial results indicated that time-shifted viewing (i.e., programs that are watched after

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648-685: A weekly list of top 10 television shows most watched on streaming platforms or subscription video on demand (SVOD). The table below lists television series in the United States with the highest average household Nielsen rating for each television season. (Average primetime viewership) Starting in September 2020, Nielsen releases a weekly list of top 10 television shows most watched on streaming platforms, or subscription video on demand (SVOD). This immediately attracted attention by mainstream media, such as Variety , Hollywood Reporter , Deadline and Business Insider . TheWrap TheWrap

702-784: Is a Black Lives Matter activist. However, Greg reveals that the BLM acronym was different, he actually works at the Bureau of Land Management . After their dinner, they have sex. Armond invites Dillon ( Lukas Gage ) to his office, where they choose to use drugs and have sex. During this, Shane tries to contact Armond's boss, only to discover that he gave him a fake number. He leaves his discussion with Rachel to confront Armond at his office. Belinda guides him to Armond's office, where they are both shocked to find him performing anilingus on Dillon. As Armond laments his situation, Shane laughs and walks away, proclaiming to take him down. In June 2021, HBO announced that

756-514: Is another rapidly growing market for which Nielsen ratings fail to account for viewers. iTunes , Hulu, YouTube , and some of the networks' own websites (such as ABC.com and CBS.com) provide full-length web-based programming, either subscription-based or ad-supported. Though websites can already track a site's popularity and the referring page , they cannot track viewer demographics. To both track this and expand their market research offerings, Nielsen purchased NetRatings in 2007. However, as noted in

810-414: Is confronted once again by Shane ( Jake Lacy ), who demands to talk to his boss. Angered, he decides to take the drugs and return the bag to Olivia and Paula. Shane's mother, Kitty ( Molly Shannon ), surprises him by showing up. While Shane is delighted, Rachel ( Alexandra Daddario ) is not pleased as she interrupts their honeymoon. Tanya also informs Belinda that she has to cancel their appointment to discuss

864-422: Is more curious about the deficiencies of its privileged characters than in getting to know the characters who wait on them." Alex Noble of TheWrap wrote, "If you've been keeping up with The White Lotus , then you've probably noticed that the show, written and directed by Mike White, is far more concerned with the social satire than the murder it keeps teasing us with. If that's an itch you need scratched, there

918-411: Is plenty of other HBO Max programming for you. But personally, I'm loving the show’s approach. Still, now that we're past the series halfway mark, I can't help but wonder if the emphasis on the character dynamics is intended to distract us from some killer in plain sight." Breeze Riley of Telltale TV gave the episode a 3.5 star rating out of 5 and wrote, "Hopefully, The White Lotus continues to build on

972-541: Is selected, and only those accepted are used as the sample size. In many local areas during the 1990s, the difference between a rating that kept a show on the air and one that would cancel it was so small as to be statistically insignificant. Yet, the show with the higher rating would survive. In addition, the Nielsen ratings encouraged a strong push for demographic measurements. This caused problems with households with multiple television sets or households where viewers would enter

1026-521: Is some public critique regarding accuracy and potential bias within Nielsen's rating system, including some concerns that the Nielsen ratings system is rapidly becoming outdated due to new technology such as smartphones , DVRs , tablet computers and Internet streaming services as preferred or alternative methods for television viewing. In June 2006, however, Nielsen announced a plan to revamp its entire methodology to include all types of media viewing in its sample. Since viewers are aware of being part of

1080-445: Is the percentage of TV sets in use which are tuned to a particular show. Share is the percentage of television sets in use, Households Using Television (HUT) or Persons Using Television (PUT) who are tuned to a specific program, station or network in a specific area at a specific time. For example, Nielsen may report a show as receiving a 4.4/8 during its broadcast; this would mean that 4.4% of all television-equipped households (that

1134-435: Is to say homes with a TV set, not total number of people) were tuned in to that program, while 8% of households that were watching TV at that time were watching the specific program. Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC 's talk show McEnroe was one notable example. Another example is The CW show, CW Now , which received two 0.0 ratings in

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1188-462: The 18–49 age range is more important than the total number of viewers. According to Advertising Age , during the 2007–08 season, ABC was able to charge $ 419,000 per commercial sold during its medical drama Grey's Anatomy , compared to only $ 248,000 for a commercial during CBS ' CSI: Crime Scene Investigation , despite CSI having almost five million more viewers on average. Because of its strength in young "demos" (demographic groups), NBC

1242-641: The COVID-19 pandemic , but regained it in April 2023. Nielsen Media Research was founded by Arthur C. Nielsen , a market analyst who began his career in the 1920s with marketing research and performance analysis. The company subsequently expanded into radio market analysis in the late 1930s, culminating in the Nielsen Radio Index in 1942, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released

1296-462: The "sweeps" rating periods. The term "sweeps" dates from 1954, when Nielsen collected diaries from households in the Eastern United States first; from there they would "sweep" west. Seven-day diaries (or eight-day diaries in homes with DVRs) were mailed to homes to keep a tally of what was watched on each television set and by whom. Over the course of a sweeps period, diaries were mailed to

1350-480: The 25 TV markets with the highest sales (e.g. New York, Los Angeles, Chicago, Denver), the Local People Meter (LPM) is measured. Individuals register individually; the measurement is carried out on 365 days over 24 hours. The SET Meter (Diary & Electronic) is used in 31 smaller markets (such as Nashville, Salt Lake City). In four sweeps in February, May, July, and November, target group data are collected with

1404-613: The AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen , a marketing research firm founded in 1923. In 1996, NMR

1458-467: The Council for Innovative Media Measurement by more than six major broadcast media companies. By the end of 2012, some television executives wanted to see C7, ratings for live plus seven days, with CBS Corporation chief executive officer Les Moonves making the claim C7 made ratings increase by 30%. The American television measurement by Nielsen is based on three different methodological approaches. In

1512-445: The LPM provides accurate measurements of particular local markets, versus a nationwide sample. While diary-based surveys concentrated on quarterly sweeps periods, the industry has been pushed toward year-round measurement due to the automated LPM system. In 1996, Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. Nielsen Media Research is

1566-422: The Nielsen rating system is its lack of a system for measuring television audiences outside homes, such as college dormitories , transport terminals, bars , prisons and other public places where television is frequently viewed, often by large numbers of people in a common setting. In 2005, Nielsen announced plans to incorporate viewing by away-from-home college students into its sample. Internet television viewing

1620-417: The Nielsen sample, compared to 6.0% in the general population. Latino households represent 5.7% of the Nielsen sample, compared to 5.0% in the general population. By October 2006, News Corporation and Nielsen settled, with Nielsen agreeing to spend an additional $ 50 million to ensure that minority viewing was not being underreported by the new electronic people meter system. In 2011, CBS and Nielsen proposed

1674-406: The Nielsen sample, it can lead to response bias in recording and viewing habits. Audience counts gathered by the self-reporting diary methodology are sometimes higher than those gathered by the electronic meters, eliminating any response bias. Another criticism of the measuring system itself is that it fails the most important sample criterion: it is not random. A small fraction of the population

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1728-571: The NielsenIQ (the former ACNielsen) in 2021. The Nielsen TV Ratings have been produced in the United States since the 1950–51 television season and statistically measure which programs are watched by individual segments of the population. The most well-known portion is the "diary". During the four " sweeps " months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida , and Radcliff, Kentucky , ask homes to participate in filling out

1782-460: The United States for the 2017–18 TV season (Nielsen's National Television Household Universe, or Households Using Television, HUT). Nielsen re-estimates the number of television-equipped households each August for the upcoming television season. The rating of a program is a fraction of the HUT. It is calculated as RTG = HUT × SHARE where HUT (or PUT when measuring demos) is Homes Using Television and SHARE

1836-564: The average viewership for only the commercial time within the program. These "Commercial Ratings" first became available on May 31, 2007. Additionally, Nielsen provides different "streams" of this data in order to take into consideration delayed viewing (DVR) data, at any interval up to seven days. C3 was the metric launched in 2007, and refers to the ratings for average commercial minutes in live programming plus total playback by digital video recorder up to three days after. In 2009, dissatisfaction with Nielsen's effectiveness resulted in formation of

1890-404: The company can count digital viewers in audience and demographic reports but is unable to do so under the current set of rules devised by networks and advertising industries last revised in 2006. As such, Nielsen can only count viewership for television-originated broadcasts, and must exclude viewers who watch programs on digital platforms if the program does not have an identical advertising load or

1944-479: The criticism regarding accusations by several media executives (including Viacom CEO Phillippe Dauman and former Fox Entertainment Group chief operating officer Chase Carey ) that it failed to count viewers watching television programs on digital platforms, Nielsen executive vice president of global product leadership Megan Clarken stated in an April 2015 summit by the Coalition for Innovative Media Measurement that

1998-412: The diary and validated with the data of the devices (TV set on/off) in the participating households. In the 154 TV markets with the lowest sales (e. g. Harrisburg, PA or Honolulu) the use of TV is only recorded using a diary survey. Each year until 2018, Nielsen processed approximately two million paper diaries from households across the United States, for November, February, May, and July—also known as

2052-400: The episode a 3 star rating out of 5 and wrote, " The White Lotus has been circling the possibility that it's a show with something to say, but this week, Mike White finally lands the plane (sort of). The rich, white hotel guests — smiling, damaged — are each presented a chance to show what they're about. One by one, they arrive at the same answer: themselves. Still, as a series, The White Lotus

2106-641: The episode. This was a slight increase from the previous episode, which was watched by 0.478 million household viewers with a 0.1 in the 18-49 demographics. "Recentering" received generally positive reviews from critics. Roxana Hadadi of The A.V. Club gave the episode an "A–" grade and wrote, "Even as 'Recentering' finally acknowledges the Hawaiian perspective, sketches out the sympathetic Paula, and tumbles Armond further into self-destructive debauchery, Mike White's insistence that our identities are generationally cyclical looms large." Amanda Whiting of Vulture gave

2160-524: The first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience, and homes per dollar spent for time and talent. In 1950, Nielsen then moved to television, developing a rating system using the methods he and his company had developed for radio. That method became the primary source of audience measurement information in the American television industry. In September 2020, Nielsen began compiling

2214-426: The fourth episode of the season would be titled "Recentering", and that it would be written and directed by series creator Mike White . This was White's fourth writing and directorial credit for the series. In its original American broadcast, "Recentering" was seen by an estimated 0.515 million household viewers with a 0.1 in the 18-49 demographics. This means that 0.1 percent of all households with televisions watched

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2268-455: The ideas brought up on this episode instead of relying on the same self-absorbed drama of its increasingly predictable characters." For the episode, Murray Bartlett won Outstanding Supporting Actor in a Limited or Anthology Series or Movie at the 74th Primetime Emmy Awards . Nielsen Media Research Nielsen Media Research ( NMR ) is an American firm that measures media audiences, including television, radio, theatre, films (via

2322-416: The mid-2000s. Along with changing their counting methods, Nielsen also started emphasizing their sample in 2003 in reaction to census shifts and requests from some industry sectors. Nielsen's automated Local People Meter (LPM) technology was introduced in two cities: New York and Los Angeles. The LPM improved the method of measurement from active and diary-based to passive and meter-monitored. More importantly,

2376-557: The networks have aired them) would significantly impact television ratings. A year later, the networks were not factoring these new results into their ad rates because of advertisers' resistance. In July 2017, Nielsen announced that it would include select programs from subscription-based video on demand (vSVOD) services Hulu and YouTube TV in its Digital in TV Ratings system. Since about October 2017, Nielsen also began to track select programs from Netflix . Partnering distributors insert

2430-491: The public relations campaign claimed that data derived from the newer People Meter system represented a bias toward underreporting minority viewing, leading to a de facto discrimination in employment against minority actors and writers. However, Nielsen countered the campaign by revealing its sample composition counts. According to Nielsen Media Research's sample composition counts, as of November 2004 , nationwide, African American households using People Meters represented 6.7% of

2484-650: The same season. In 2014, Nielsen reported that American viewership of live television (totaling on average four hours and 32 minutes per day) had dropped 12 minutes per day compared to the year before. The CW got another 0.0 rating for its broadcast of the 1st Critics Choice Super Awards. Nielsen reported several reasons for the shift away from live television: increased viewership of time-shifted television (mainly through DVRs) and viewership of internet video (clips from video sharing websites and streams of full-length television shows). In 2007, Nielsen began to release data that reflected out-of-home/not via home TV viewing. This

2538-478: The simpler codes (usually their child's), raising serious questions about the demographic data quality. The situation further deteriorated as the popularity of cable television increased the number of viewable networks to the extent that the margin of error has increased because the sampling sizes are too small. Compounding matters is that of the sample data that is collected, advertisers will not pay for time shifted programs (those that are recorded for replay at

2592-665: The sweeps period in March that year rather than moving it again. This local viewing information provides a basis for program scheduling and advertising decisions for local television stations, cable systems, and advertisers. Typically, the November, February, and May sweeps are considered more important; nevertheless, the July sweeps can have a local impact regarding personnel. In some mid-size markets, diaries provide viewer information for up to two additional "sweeps" months (October and January). There

2646-433: The video game and eSports areas, an area that Nielsen plans to expand into. Later, in April 2021, Nielsen stated they will close down SuperData and move its analysis and tracking into Nielsen Sports. In September 2020, Nielsen began compiling a weekly Top 10 list of most watched shows on streaming platforms. After divestiture of NielsenIQ (the former ACNielsen consumer research business) in 2021, Nielsen became solely

2700-431: The wellness business, as she is planning to go out with a sport fisherman named Greg ( Jon Gries ). That night, Olivia "meets" Kai for the first time, not revealing that she is Paula's friend, while Quinn ( Fred Hechinger ) unwittingly reveals that Mark cheated on Nicole from an earlier confession. Kitty dismisses Rachel's goals and suggests taking a different route, which embarrasses her. Tanya dines with Greg, believing he

2754-809: The writing, character development and performances. Paula ( Brittany O'Grady ) and Kai (Kekoa Scott Kekumano) watch the sunrise at the beach, just as Kai explains more about the culture of the Native Hawaiians and reveals that his family was evicted from their home illegally by The White Lotus to build the hotel. She returns to her room, which concerns Olivia ( Sydney Sweeney ). Nicole ( Connie Britton ) also questions Mark ( Steve Zahn ) for his disappearance and state. Armond ( Murray Bartlett ) confesses to Belinda ( Natasha Rothwell ) about his relapse, and she calms him down. Tanya ( Jennifer Coolidge ) informs Olivia and Paula that she found their bag and sent her to Armond, so they demand it back. As he goes to retrieve it, he

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2808-417: Was a follow-up to their added inclusiveness regarding family members who are dorming in college. Since specific demographics influence advertising rates, Nielsen provides statistics by categories including age, sex, race, economic class, and area. For example, an advertiser might look for younger viewers, for older or wealthier audiences, or for women rather than men. In general, the number of viewers within

2862-522: Was able to charge almost three times as much for a commercial during Friends as CBS charged for Murder, She Wrote , even though the two series had a similar amount of total viewership during the two seasons they were on the air concurrently. Glee (on Fox ) and The Office (on NBC) drew fewer total viewers than NCIS (on CBS) during the 2009–10 season, but earned an average of $ 272,694 and $ 213,617 respectively, compared to $ 150,708 for NCIS . Nielsen also provides viewership data calculated as

2916-525: Was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU . In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from

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