Premium ( Premium Saltine Crackers ) is a brand of soda cracker produced by Nabisco , which were first introduced in 1876. It is known as Premium Plus ( Premium Plus Salted Tops ) in Canada, under the Christie (formerly, Mr. Christie) banner. In the United States it is marketed as "Original Premium."
6-517: It is currently sold in these flavours: Unsalted (Original), Salted, Five Grain, and Whole Wheat. The crackers are square in shape but round versions have been marketed as well. The crackers are typically sold in boxes containing 4 "sleeves" of crackers sealed in plastic inside, for the home consumer. Larger packages containing 8 or 12 "sleeves" are also available. Bulk packages of individualized servings containing two or four crackers are also available, and are frequently used at restaurants. Occasionally
12-831: The 1980s he founded the National Heart Savers Association. Sokolof's efforts regarding the McDonald's menu ended the practice of cooking their French fries in beef tallow . He also waged campaigns against the use of so-called "tropical" oils, such as coconut and palm oils , which were used to manufacture many cookies and crackers. According to the Los Angeles Times, Sokolof's campaign forced several manufacturers, including Ralston Purina , Borden , Pillsbury, Quaker Oats, Sunshine Biscuits , Pepperidge Farm, and Keebler to end their use of tropical oils in their products. After those achievements, Sokolof's public profile
18-414: The 1990s the company switched to a more vegetarian-friendly vegetable oil. This brand-name food or drink product–related article is a stub . You can help Misplaced Pages by expanding it . Phil Sokolof Phil Sokolof (December 15, 1921 – April 15, 2004) was a multi-millionaire businessman and campaigner against heart disease . In the 1980s and early 1990s, his fight for heart health targeted
24-579: The crackers are sold in tin cans. Boxes are red in Canada and white in the United States. In 1989, Phil Sokolof , an Omaha millionaire published ads in the Los Angeles Times accusing Nabisco of including unhealthy saturated fats in its products. At the time, Nabisco Saltine Crackers still contained lard , a semi-solid white fat product obtained by rendering the fatty tissue of a pig. At some point in
30-490: The restaurant chain McDonald's . He is credited with using his own assets to help spur notable changes. The Los Angeles Times eulogized Sokolof saying, "In our big, complex bureaucratized society, there was indeed a case where one person made a difference, and where an idea had definite and beneficial consequences." His research led him to believe that high-fat foods were the primary culprit behind cardiovascular disease, so in
36-668: Was reduced, but he continued his struggle, primarily against fat in the diet. In 1995, Bryant Gumbel introduced him to debate the Today show as "America's No. 1 Cholesterol Fighter". Sokolof took out ads decrying the popularity of 2% milk, arguing that it is not low-fat, and encouraged parents to only buy skim milk. In 1997, he urged Michael Jordan and Tiger Woods not to endorse McDonald's. In 2002, Sokolof briefly returned to his full-page ad purchasing practice to discourage fellow Omaha native Warren Buffett from purchasing Burger King. Sokolof died on April 15, 2004, of heart failure at
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