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37-525: The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter. Its first major client was the National Institutes of Health . Omnicom Group acquired Porter Novelli in 1988. Historically, most of the company's revenue has come from the information technology and pharmaceutical sectors. In the 2010s, Porter Novelli acquired both Voce Communications and Cone Communications. In 2018,

74-673: A Jack + Bill "popup agency" in September 2008 led by eight younger Porter Novelli employees. In 2008 several senior managers left along with Ostrowski, and Gary Stockman was made CEO. In 2011, Porter Novelli acquired Silicon Valley –based Voce Communications. That same year, several senior executives left the firm, including its global digital director, director of global health and regulatory affairs, executive VP for strategic planning and research, senior VP for global digital and PR and its executive VPs for global content director and social media. Departures continued in 2012 with departures of Stockman,

111-670: A deputy commissioner of the Social Security Administration, was named as first director of the Bureau of Health Insurance in 1965, placing him as the first executive in charge of the Medicare program. At the time, the program provided health insurance to 19 million Americans. The Social Security Administration (SSA) became responsible for the administration of Medicare and the Social and Rehabilitation Service (SRS) became responsible for

148-489: A hack. In February 2018, CMS removed a notice from its website that informed insurance companies they were not allowed to charge physicians a fee when the companies paid the doctors for their work. This has resulted in doctors being charged up to a 5% fee on their compensation, adding up to billions of dollars annually. In January 2021, CMS passed a rule that would cover "breakthrough technology" for four years after they received FDA approval. In September 2021, CMS submitted

185-460: A look into what types of doctors billed Medicare the most. In January 2018, CMS released guidelines for states to use to require Medicaid beneficiaries to continue receiving coverage. These guidelines came in response to then-President Trump's announcement that he would allow states to impose work requirements in Medicaid. In October, CMS reported a data breach of 75,000 people's personal data due to

222-647: A proposal to repeal the rule based on safety concerns. On September 19, 2023, the Subcommittee on Health held a hearing titled "Examining Policies to Improve Seniors’ Access to Innovative Drugs, Medical Devices, and Technology." Dora Hughes, the acting director of the Center for Clinical Standards and Quality at the U.S. Centers for Medicare and Medicaid Services (CMS), defended the proposed Transitional Coverage for Emerging Technologies (TCET) pathway, which aims to restrict coverage for breakthrough medical devices to five reviews

259-469: A year. Some lawmakers and medtech trade groups called for expanding the pathway to include diagnostics. Various other legislative proposals were discussed during the hearing, including bills related to Medicare coverage, drug pricing, and transparency in healthcare. CMS employs over 6,000 people, of whom about 4,000 are located at its headquarters in Woodlawn, Maryland . The remaining employees are located in

296-592: Is a national organization dedicated to reforming advanced illness and end of life care by empowering consumers, changing the healthcare delivery system, improving public policies, and enhancing provider capacity. He currently co-charis the organization. In 2017, Novelli was appointed to the board of directors of the American Cancer Society . He also sits on the boards of the Bipartisan Policy Center's Advocacy Network and Capital Caring. He co-chairs

333-898: Is an American executive, public relations professional, author and educator. He was born in Bridgeville, Pennsylvania . He is currently Distinguished Professor of the Practice at the McDonough School of Business of Georgetown University in Washington, D.C. , where he teaches in the MBA program and founded the Georgetown Business for Impact center. He is also the co-chair of the Coalition to Transform Advanced Care (C-TAC), an organization he co-founded in 2009 to improve advanced illness and end-of-life care in

370-627: The American Heart Association and other public health organizations. He stepped down as President in 1999 to join AARP, but he continued to serve on the Board of Directors, currently as Chairman. Novelli became CEO of AARP in 2001. During his time leading the organization it expanded internationally and gained five million members. He took a key role in passage of the Older Americans Act and

407-669: The Clinical Laboratory Improvement Amendments , and oversight of HealthCare.gov . CMS was previously known as the Health Care Financing Administration (HCFA) until 2001. CMS actively inspects and reports on every nursing home in the United States. This includes maintaining the 5-Star Quality Rating System. Originally, the name "Medicare" in the United States referred to a program providing medical care for families of people serving in

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444-604: The Hubert H. Humphrey Building in Washington, D.C. , the 10 regional offices listed below, and in various field offices located throughout the United States. The head of CMS is the Administrator of the Centers for Medicare & Medicaid Services. The position is appointed by the president and confirmed by the Senate . On May 27, 2021, Chiquita Brooks-LaSure was sworn in as Administrator,

481-502: The Nixon White House , forming Porter Novelli later that year. In 1981 they merged Porter Novelli into Needham, Harper Worldwide, and in 1986 the company combined with Doyle Dane Bernbach and BBDO to form Omnicom , a global holding company of marketing communications agencies. Novelli left Porter Novelli in 1990 to resume his career in public service, becoming Chief Operating Officer of CARE USA (part of CARE International ). He

518-805: The Peace Corps . The company's first major client was the National Institutes of Health , for whom they created the National High Blood Pressure Education Program. In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli, with offices in additional cities. Needham merged with Omnicom in 1988, at which point Porter Novelli expanded internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, another Omnicom agency. Helen Ostrowski became CEO of

555-894: The United States Department of Health and Human Services (HHS) that administers the Medicare program and works in partnership with state governments to administer Medicaid , the Children's Health Insurance Program (CHIP), and health insurance portability standards. In addition to these programs, CMS has other responsibilities, including the administrative simplification standards from the Health Insurance Portability and Accountability Act of 1996 (HIPAA), quality standards in long-term care facilities (more commonly referred to as nursing homes ) through its survey and certification process, clinical laboratory quality standards under

592-652: The 2008 David H. Solomon Memorial Public Service Award and Lecture at the American Geriatrics Society , the 2005 Dorothy M. Brown Leadership Award at Georgetown University's School for Continuing Studies, the Public Relations Society of America 's 2005 Lloyd Dennis Award for Distinguished Leadership in Public Affairs, the Ellis Island 2007 Family Heritage Award, the 2008 Joseph Wharton Award from

629-525: The CEO in March 2020, replacing Brad MacAfee. In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand. In 2018, Porter Novelli launched a "purpose practice" for organizations focused on corporate social responsibility . The company has also researched how advertising that features a brand's purpose affects consumer perception. In 2022, the firm co-published research with

666-717: The CFO, the chief marketing officer, and the president. Karen van Bergen was selected as the new CEO in December 2012. In November 2013, the Navy Federal Credit Union filed a complaint against the firm in the San Diego County Superior Court to collect payment on a contract. Brad MacAfee then became CEO in February 2016, when van Bergen rose to the role of CEO of parent Omnicom Public Relations Group. David Bentley became

703-755: The Culture & Inclusiveness Action Collaborative of the National Academy of Medicine and served on NAM committees on The Future of Nursing: Leading Change, Advancing Health and Dying in America: Improving Quality and Honoring Individual Preferences Near the End of Life . He is also co-chair of the advisory board of the Medical Consortium on Climate and Health. While at Porter Novelli, Novelli taught Marketing Management and Health Communications courses in

740-671: The MBA program at the University of Maryland. In 2009 Novelli joined the faculty at Georgetown University 's McDonough School of Business as a Distinguished Professor of the Practice. He currently teaches courses on Ethical Leadership and Managing the Enterprise in the MBA program, after having developed and taught courses in Corporate Social Responsibility and Leadership and Management of Nonprofit Organizations. He founded Georgetown Business for Impact at McDonough and oversees

777-691: The National Center on Birth Defects and Developmental Disability and the Oak Ridge Institute of Science and Education, studying the use of a paid digital marketing campaign to promote a mobile childhood developmental tracking application . Jillian Janaczek, formerly of Burson Cohn & Wolfe , became CEO in August 2023, following David Bentley's departure in June 2023. Between 2017 and 2020, Porter Novelli earned more than $ 5 million in taxpayer funds to promote

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814-599: The U.S. He earlier co-founded Porter-Novelli , today a global public relations firm. Prior to joining the faculty at Georgetown in 2009, Novelli was the CEO of AARP (from 2001 to 2009). He has been influential in American politics, especially in issues related to health and health care. Novelli earned a Bachelor of Arts degree at the University of Pennsylvania , a Master of Arts at the Annenberg School for Communication at

851-522: The University of Pennsylvania , and a PhD at New York University . He is of Italian descent. Novelli began his career at Unilever , marketing consumer products, before joining the New York ad agency Wells, Rich, Greene , and then the Peace Corps in 1970. There he met Jack Porter, with whom he would later form Porter Novelli. Novelli left the Peace Corps in 1972 to briefly join the " November Group " in

888-513: The Wharton Club of Washington D.C., the 2007 National Italian American Foundation Special Achievement Award for Public Advocacy, the 2008 President's Award for Excellence from the March of Dimes , and the 2017 Passion for Caring Award from Capital Caring Health. Centers for Medicare %26 Medicaid Services The Centers for Medicare & Medicaid Services ( CMS ) is a federal agency within

925-526: The World (Johns Hopkins University Press, 2021). Novelli was co-editor of A Roadmap for Success: Transforming Advanced Illness Care in America (with Boe Workman and Tom Koutsoumpas, C-TAC, 2015). Among the honors and recognition Novelli has received are the 2003 Porter Prize from the University of Pittsburgh Graduate School of Public Health, the 2007 J. Rhodes Haverty Award and Lecture at Georgia State University,

962-557: The administration of Medicaid. Both agencies were organized under what was then known as the Department of Health, Education, and Welfare (HEW), in 1965. Since then, HEW, has been reorganized as the Department of Health and Human Services (HHS) in 1980. This consequently brought Medicare and Medicaid under the jurisdiction of the HHS. In March 1977, the Health Care Financing Administration (HCFA)

999-564: The company in 2001, the first female CEO of a top 10 PR firm; she served in that role until 2008. In 2006 most of the company's revenue came from the Information technology sector, followed by the pharmaceutical sector. The company formed a new business unit in 2006 dedicated specifically to the biotechnology industry. From 1988 to 2016, Hewlett-Packard was a major client of the firm, including when Hewlett-Packard split into HP Inc. and Hewlett Packard Enterprise in 2015. The company created

1036-662: The firm a three-year contract to support its "Learn More Breathe Better" campaign for chronic obstructive pulmonary disease awareness. In 2015, Porter Novelli helped facilitate the Ice Bucket Challenge with the ALS Association , and guided the campaign to receive more national and international media attention. Porter Novelli was hired by the Indiana Economic Development Corporation , designated with

1073-578: The firm launched a "purpose practice" for organizations focused on corporate social responsibility . Past notable campaigns include an HIV prevention campaign for the Centers for Disease Control , the USDA MyPyramid food guidance system, and the M&;M's Global Color Vote. The firm was founded in Washington, D.C., in 1972 by Bill Novelli and Jack Porter, advertising executives, who worked together to market

1110-590: The law by directing taxpayer funds. Porter Novelli has received attention for campaigns including an HIV prevention campaign for the Centers for Disease Control , the USDA MyPyramid food guidance system, the M&M's Global Color Vote, and the Almond Board of California's "Carpe PM" campaign. In 1998, the firm launched Florida's anti-tobacco "Truth" campaign, which expanded nationally two years later. The National Heart, Lung, and Blood Institute in 2009 gave

1147-592: The military as part of the Dependents' Medical Care Act, which was passed in 1956. President Dwight D. Eisenhower held the first White House Conference on Aging in January 1961, in which creating a health care program for social security beneficiaries was proposed. President Lyndon B. Johnson signed the Social Security Amendments on July 30, 1965, establishing both Medicare and Medicaid. Arthur E. Hess ,

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1184-697: The program, which partners with companies, nonprofits and government to create social, environmental and economic impact. Novelli is the author of the books Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life (with Boe Workman, St. Martin's Press, 2007) and Managing the Older Worker: How to Prepare for the New Organizational Order (with Peter Cappelli, Harvard University Press, 2010), as well as Good Business: The Talk, Fight, Win Way to Change

1221-580: The public profile of Centers for Medicare & Medicaid Services (CMS) Administrator Seema Verma , a Trump administration official. In September 2020 the House Committee on Oversight and Reform released a report outlining how Porter Novelli used taxpayer funds to promote Verma, and detailing how Porter Novelli shuffled money to private Republican political operators including Nahigian Strategies, Pam Stevens, and nearly two dozen other Republican contractors. The committee stated that CMS "potentially" violated

1258-676: The task to attract businesses to the state, to rebrand Indiana's image after backlash from the Religious Freedom Restoration Act signed into law in March 2015. The state considered eight other firms before selecting Porter Novelli. The state rejected Porter Novelli's suggestions of sponsoring the Silicon Valley Pride Festival or content in Pride Magazine . The firm was fired after only three months. Bill Novelli William D. Novelli (born May 21, 1941)

1295-645: Was a leader of the "Divided We Fail" coalition, which lobbied the Obama administration for health care reform. He also expanded AARP's Global Aging Program, hosting a Reinventing Retirement conference in London, publishing a Global Report on Aging and participating in the World Economic Forum in Davos, Switzerland . In 2009 Novelli left AARP to cofound the Coalition to Transform Advanced Care (C-TAC) with Tom Koutsoumpas. C-TAC

1332-491: Was established under HEW. HCFA became responsible for the coordination of Medicare and Medicaid. The responsibility for enrolling beneficiaries into Medicare and processing premium payments remained with SSA. HCFA was renamed the Centers for Medicare and Medicaid Services on July 1, 2001. In 2013, a report by the inspector general found that CMS had paid $ 23 million in benefits to deceased beneficiaries in 2011. In April 2014, CMS released raw claims data from 2012 that gave

1369-699: Was involved in CARE's activities in a number of emergencies (including the Rwandan and Somalia genocides) as well as development activities in Latin America, Africa and Asia. Novelli left CARE in 1995 to found the Campaign for Tobacco-Free Kids , a program to discourage youth tobacco smoking in the U.S., with support from the Robert Wood Johnson Foundation (RWJF) and partnerships with the American Cancer Society ,

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