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PEST analysis

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In business analysis , PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research .

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21-449: PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and relations of a business in order to assist managers in strategic planning. It has also been termed ETPS analysis . PEST analyses give an overview of the different macro-environmental factors to be considered by a business, indicating market growth or decline, business position, as well as

42-538: A company's products and how that company operates. Through analysis of social factors, companies may adopt various management strategies to adapt to social trends. Technological factors include R&D activity, automation , technology incentives and the rate of technological change . These can determine barriers to entry , minimum efficient production level and influence the outsourcing decisions. Technological shifts would also affect costs, quality, and innovation . Many similar frameworks have been constructed, with

63-503: A few years of its founding many business leaders were its alumni and were hiring other alumni for starting positions in their firms. At its founding, the school accepted only male students. The Training Course in Personnel Administration , founded at Radcliffe College in 1937, was the beginning of business training for women at Harvard. HBS took over administration of that program from Radcliffe in 1954. In 1959, alumnae of

84-406: A government, and the impact of governments on health , education , and infrastructure of a nation. Economic factors include economic growth , exchange rates , inflation rate , and interest rates . Social factors include cultural aspects and health consciousness, population growth rate , age distribution, career attitudes and safety emphasis. Trends in social factors affect the demand for

105-570: A monthly academic business magazine. It is also home to the Baker Library/Bloomberg Center , the school's primary library. The school was established in 1908. Initially established by the humanities faculty, it received independent status in 1910, and became a separate administrative unit in 1913. The first dean was historian Edwin Francis Gay (1867–1946). Yogev (2001) explains the original concept: The business school pioneered

126-468: A new hall that was funded by a US$ 30 million donation by the family of the late Ruth Mulan Chu Chao , whose four daughters all attended Harvard Business School. The Executive Education quad currently includes McArthur, Baker, and Mellon Halls (residences), McCollum and Hawes (classrooms), Chao Center, and Glass (administration). Most of the HBS buildings are connected by a color-coded basement tunnel system which

147-462: Is a stub . You can help Misplaced Pages by expanding it . Harvard Business School Harvard Business School ( HBS ) is the graduate business school of Harvard University , a private Ivy League research university . Located in Allston, Massachusetts , HBS owns Harvard Business Publishing , which publishes business books, leadership articles, case studies , and Harvard Business Review ,

168-406: The 1971-built Burden Hall with a 900-seat auditorium. In the fall of 2010, Tata related companies and charities donated $ 50 million for the construction of an executive center. The executive center was named as Tata Hall, after Ratan Tata (AMP, 1975), the chairman of Tata Sons . The total construction costs have been estimated at $ 100 million. Tata Hall is located in the northeast corner of

189-476: The HBS campus. The facility is devoted to the Harvard Business School's Executive Education programs. At seven stories tall with about 150,000 gross square feet, it contains about 180 bedrooms for education students, in addition to academic and multi-purpose spaces. Kresge Way was located by the base of the former Kresge Hall, and is named for Sebastian S. Kresge . In 2014, Kresge Hall was replaced by

210-476: The International Economy; Entrepreneurial Management; Finance; General Management; Marketing; Negotiation, Organizations and Markets; Organizational Behavior; Strategy; and Technology and Operations Management. Older buildings include the 1927-built Morgan Hall, named for J.P. Morgan , and 1940-built Loeb house, named for John L. Loeb Sr. and his son, (both designed by McKim, Mead & White ), and

231-593: The PESTLE framework, which allow for the evaluation of factors affecting management decisions for coastal zone and freshwater resources, development of sustainable buildings, sustainable energy solutions, and transportation. Demographic factors have been considered in frameworks such as STEEPLED. Factors include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status, religious belief or practice, culture and tradition, living standards and income level. Military analyses have used

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252-561: The PMESII-PT framework, which considers political, military, economic, social, information, infrastructure, physical environment and time aspects in a military context. The TELOS framework explores technical, economic, legal, operational, and scheduling factors. PEST analysis can be helpful to explain market changes in the past, but it is not always suitable to predict or foresee upcoming market changes. Francis J. Aguilar Francis Joseph Aguilar (August 19, 1932 – February 17, 2013)

273-476: The United Kingdom, delivering six-week Advanced Management Program courses alongside local staff at Durham in 1964, Bangor in 1965 and at Strathclyde in 1966. It also brought in professors from the newly founded British business schools to see how teaching was carried out at Harvard via an International Teachers Program. In 2012–2013, HBS administration implemented new programs and practices to improve

294-640: The addition of other components such as environment and law. These include PESTLE, PMESII-PT, STEPE, STEEP, STEEPLE, STEER, and TELOS. Legal factors include discrimination law , consumer law , antitrust law , employment law , and health and safety law , which can affect how a company operates, its costs, and the demand for its products. Regulatory factors have also been analysed as its own pillar. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change , which may especially affect industries such as tourism, farming, and insurance. Environmental analyses often use

315-403: The development of the case method of teaching, drawing inspiration from this approach to legal education at Harvard. Cases are typically descriptions of real events in organizations. Students are positioned as managers and are presented with problems which they need to analyze and provide recommendations on. From the start the school enjoyed a close relationship with the corporate world. Within

336-569: The experience of female students and recruit more female professors. HBS established nine global research centers and four regional offices and functions through offices in Asia Pacific (Hong Kong, Shanghai, Singapore), United States (San Francisco Bay Area, CA), Europe (Paris, opened in 2003), South Asia (India), Middle East and North Africa (Dubai, Istanbul, Tel Aviv), Japan and Latin America (Montevideo, Mexico City, São Paulo). As of 2022, HBS

357-708: The one-year program (by then known as the Harvard-Radcliffe Program in Business Administration) were permitted to apply to join the HBS MBA program as second-years. In December 1962, the faculty voted to allow women to enter the MBA program directly. The first women to apply directly to the MBA program matriculated in September 1963. Harvard Business School played a role in the founding of the first business schools in

378-465: The potential of and direction for operations. The basic PEST analysis includes four factors: political, economic, social, and technological. Political factors relate to how the governments intervene in economies. Specifically, political factors comprise areas including tax policy , labour law , environmental law , trade restrictions , tariffs , and political stability. Other factors include what are considered merit goods and demerit goods by

399-633: The top 5% of their year class. HBS students can join more than 90 different clubs and student organizations on campus. The Student Association (SA) is the main interface between the MBA student body and the faculty/administration. In addition, the HBS student body is represented at the university level by the Harvard Graduate Council . In 2015, executive education contributed $ 168 million to HBS's total revenue of $ 707 million. This included: The school's faculty are divided into 10 academic units: Accounting and Management; Business, Government and

420-794: Was an American scholar of strategic planning and general management . He joined the faculty of Harvard Business School in 1964 and became a tenured professor there in 1971. He served as consultant to many firms and on the boards of Dynamic Research Corporation and Bentley University. His publications include: Scanning the Business Environment (1967), European Problems in General Management (with Edmund P. Learned and Robert C.K. Kaltz, 1963) and General Managers in Action (1988, 1992). He graduated from RPI and Harvard Business School . This biography of an American business academic

441-469: Was ranked fifth in the nation by U.S. News & World Report , third in the world by the Financial Times , and second in the world by QS World University Rankings . Most full-time students study for an MBA, although doctoral programs are also undertaken. Executive education is provided, and online courses. Baker Scholars are those MBA students with academic honors over the two year course in

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