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64-402: In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as DC , Globe , eS Footwear, Emerica , and Vans . Nike was not considered a core skateboarding brand among the skateboarding community and did not receive the necessary level of support. In 2002, Nike introduced

128-617: A delayed release due to the passing of Chris "Spanto" Printup the Founder of Born X Raised. This collaboration was envisioned by Spanto to represent the streets of LA and sold out in minutes of its release, with many claiming it to be sneaker of the year in 2023. Footage of the Australian team skateboarding at the 2012 Thunderdome competition event, held at the Hordern Pavilion in Sydney, Australia,

192-580: A figurehead for the brand and recruited Lewis Marnell as the sole Australian team rider during the same period. In March of that year, Nike released the Nike Dunk SB collection, aimed towards skateboarders in California . The associated shoe designs differed from the previous SB Dunk range in that they were designed specifically for skateboarders. The collection included increased padding, Zoom Air insoles, and enhanced material quality, including triple stitching,

256-491: A large photo of Marnell on its homepage and published the following tribute: It is with great sadness and heavy hearts that we are to inform you of the passing of our longtime professional rider friend, Lewis Marnell. A skater whose incredible trademark pop could only be matched by the warmth of his smile, Lewis was an amazing person both on and off his board and will be truly missed. Our deepest condolences to his family and friends. Rest In Peace. Marnell's death occurred during

320-455: A new station named Shoreditch High Street closer to central Shoreditch. This is now served by London Overground services on part of the site of the old Bishopsgate Goods Yard , which was demolished in 2004. The station was built on a viaduct and is fully enclosed in a concrete box structure. This is so future building works on the remainder of the Bishopsgate site can be undertaken keeping

384-730: A property overlooking St Helen's churchyard in the Bishopsgate Within area of the City. His early plays were first performed in Shoreditch, at The Theatre and at the nearby Curtain Theatre , built the following year and 200 yards (183 m) to the south (marked by a commemorative plaque in Hewett Street off Curtain Road). Romeo and Juliet was first performed here, gaining "Curtain plaudits", Henry V

448-479: A series of advertisements, under the direction of new team member Steve Berra , were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi , Nyjah Huston , Chris Cole , and Davis Torgerson. Felipe Gustavo was introduced at a later stage. A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to

512-540: A small sector of the Roman Ermine Street and modern A10 . Known also as the Old North Road, it was a major coaching route to the north, exiting the City at Bishopsgate . The east–west course of Old Street–Hackney Road was also probably originally a Roman Road, connecting Silchester with Colchester , bypassing the City of London to the south. Shoreditch Church (officially known as St Leonard's, Shoreditch )

576-704: A speech in November 2010. As a result, the name of Shoreditch has become synonymous with the concept of contemporary " hipsterfication " of regenerated urban areas. As a pioneer among similar transformations across the UK, various phrases have been coined, from "Shoreditchification" to "Very Shoreditch". In 2014, the Boundary Estate and the nearby area came under the East Shoreditch Neighbourhood Forum. Forum status ceased to have effect on 5 February 2019 but

640-726: A standard for skate shoes. In 2005, Rodriguez released a signature shoe model named the "Nike SB Paul Rodriguez Zoom Air Low". That year, one of Nike SB's spokespersons Lance Mountain decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. It was named the Nike SB Blazer and several new features were added, such as the padded collar and Zoom Air insoles. Mountain previously rode for Adidas and then joined Nike SB in 2007. Nike SB released its first video Nothing But The Truth in 2007 and held

704-520: A team rider, a competition entitled "Mr. Control It All" was launched to coincide with the release of Koston's inaugural signature shoe model with the brand. Koston hosted the competition, alongside fellow team members, Sean Malto and Justin Brock, and it consisted of numerous missions, or challenges. For example, in "Mission 1", a different trick was performed by all three skateboarders and entrants were required to send in their edited footage in which they perform

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768-779: A variety of venues to rival those of the West End. Art galleries, bars, restaurants, media businesses and the building of the Hackney Community College campus are features of this transformation. In the mid-1960s, the main streets of Shoreditch (Old Street, Shoreditch High Street and Curtain Road, Great Eastern Street) were formed into a one-mile-long (1.5-kilometre) one-way system, which became associated with traffic congestion, poor conditions for walking and cycling, high speeds, high collision rates, and delays for bus services. The gyratory system came to be seen as "the main factor holding back

832-684: Is considered to be a part of London's East End . In the 16th century, Shoreditch was an important centre of the Elizabethan Theatre , and it has been an important entertainment centre since that time. Today, it hosts many pubs, bars and nightclubs. The most commercial areas lie closest to the City of London and along the A10 Road, with the rest mostly residential. Early spellings of the name include Soredich ( c.  1148 ), Soresdic (1183–4), Sordig (1204), Schoresdich (1220–21), and other variants. Toponymists are generally agreed that

896-645: Is of ancient origin. It is featured in the famous line "when I grow rich say the bells of Shoreditch", from the English nursery rhyme " Oranges and Lemons ". Shoreditch was the site of a house of canonesses, the Augustinian Holywell Priory (named after a Holy Well on the site), from the 12th century until its dissolution in 1539. This priory was located between Shoreditch High Street and Curtain Road to east and west, and Batemans Row and Holywell Lane to north and south. Nothing remains of it today. In 1574,

960-618: The Bethnal Green and Spitalfields areas of Tower Hamlets to include the name Shoreditch in their company's name and marketing material. This is also seen to a lesser extent in the St Luke's area of the London Borough of Islington . Shoreditch was an administrative unit with consistent boundaries from the Middle Ages until its merger into the London Borough of Hackney in 1965. Shoreditch

1024-688: The Jubilee line ) but was not carried forward, it would have had a new tube station near Shoreditch Church if it was built. Formerly a predominantly working-class area, since the 1990s Shoreditch has become a popular and fashionable part of London, particularly associated with the creative industries. Often conflated with its neighbouring sub-district of Hoxton, the area has been subject to considerable gentrification , with accompanying rises in land and property prices. Former industrial buildings have been converted to offices and flats, while Curtain Road and Old Street are notable for their clubs and pubs which offer

1088-553: The Victoria and Albert Museum . In the First World War , the Mayor and Borough of Shoreditch raised a pals battalion of volunteers from around the borough who would serve together as the 20th (Shoreditch) Battalion , Middlesex Regiment (Duke of Cambridge's Own) . The Middlesex Regiment the battalion belonged to was nicknamed the "Die-hards". For most of its time in the line, the unit

1152-699: The "Koston 2 IT", and a corresponding launch was held in London, UK at the 1948 Stadium store in Shoreditch . The trailer for the video SB Chronicles Vol. 2 was published on the Internet in mid-June 2013. The second volume of the two-part series features Oliveira, Daryl Angel, Donovon Piscopo, Theotis Beasley, Justin Brock, Shane O'Neill, and Ishod Wair. Also in mid-June, Nike SB announced that Fucking Awesome Skateboards' Kevin Bradley and Skate Mental skateboards' Trevor Colden were

1216-456: The "SB" brand. The Nike SB Dunk Low model was released, featuring a padded tongue and collar, along with "Zoom Air" insoles; the shoe was more similar to other skate shoe styles than the corporation's previous attempts. After the SB Dunk's mediocre sales, Nike released four other models: The Nike SB Angus, Nike SB FC, Nike SB Delta Force, and Nike SB URL. In 2004, Nike SB signed Paul Rodriguez as

1280-458: The 17th century, wealthy traders and French Huguenot silkweavers moved to the area, establishing a textile industry centred to the south around Spitalfields. By the 19th century, Shoreditch was also the locus of the furniture industry, now commemorated in the Geffrye Museum on Kingsland Road. These industries declined in the late 19th century. In the 19th and early 20th centuries, Shoreditch

1344-485: The 48 hours prior to the announcement. Details of the death were not provided. Marnell had released a Nike video part in the 18 months prior to his death—Nike SB's The SB Chronicles – Vol. 1 . Fellow Nike team riders Rodriguez and O'Neill published tributes on the Internet. Marnell's other Nike video parts are contained in Nothing But The Truth and Don't Fear The Sweeper . The Nike Skateboarding website featured

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1408-529: The City authorities banned the building of playhouses in the City of London area. Consequently, theatres were built in the suburbs, beyond its jurisdiction. The first of these came in 1576, when James Burbage built the first playhouse in England, known as " The Theatre ", on the site of the Priory (commemorated today by a plaque on Curtain Road, and excavated in 2008, by MoLAS ). William Shakespeare lived nearby in

1472-688: The Ecclesiastical Parishes sub-divided to better serve the needs of a growing population, while the Civil Parishes continued to be based on the same Ancient Parish areas. For civil purposes, the Metropolis Management Act 1855 turned the parish area into a new Shoreditch District of the Metropolis , with the same boundaries as the parish. The London Government Act 1899 converted these areas into Metropolitan Boroughs , again based on

1536-468: The Neighbourhood Area designation is unaffected by the expiry. The Stag's Head public house was Grade II listed in 2015 by Historic England . South Shoreditch has undergone an enormous transformation. Several five- or six-storey buildings have been knocked down in the area of Shoreditch that borders the City of London. In their place will be erected a variety of very tall buildings, mirroring

1600-504: The New York Post because of a riot that started over the shoe and its release. On an interview with Jeff Staple owner of Staple Design , he stated "They were pulling kids off the gate and arresting them, and kids are holding onto the gate not letting go. Then it turned into a soccer match. Cops called higher level police, like SWAT, and some of the people who came to wait in line brought their own weapons. We saw machetes and baseball bats on

1664-567: The architectural styles in the City. The developments will result in more residential units being available for sale in Shoreditch than were produced by the Olympics athletes' village . One landmark development is the Principal Tower in Worship Street, designed by the architects Foster and Partners , and next to it is Principal Place , also designed by Foster and Partners. In July 2014, it

1728-560: The body of Shore being retrieved from the ditch, and by a design on glazed tiles in a shop in Shoreditch High Street showing her meeting Edward IV. However, the area was known as Shoreditch long before Jane Shore lived: the Survey of London , for example, lists some 26 deeds dating from between c.  1148 and 1260 which use some version of the name. In another theory, also now discredited, antiquarian John Weever claimed that

1792-437: The corner of Redchurch Street, which developers had wished to knock down, were saved from demolition. They were deemed of special historic interest, giving the houses protection from destruction from 2019. Shoreditch covers a wide area, but its historic heart lies south of Old Street, around Shoreditch High Street and Shoreditch Church . The districts of Hoxton and Haggerston have been historically part of Shoreditch since

1856-516: The cultural regeneration of South Shoreditch" and "a block to economic recovery". Following a lengthy campaign, the then newly formed Transport for London agreed to revert most of the streets to two-way working, a project which was completed in late 2002. In 2005, funding was announced for the East London Line Extension , to extend the existing tube line from Whitechapel tube station bypassing Shoreditch tube station , and to create

1920-465: The facility. The brand released a preview of Brian Anderson 's first signature shoe model, entitled the "Nike SB Project BA", in February 2013. The Sneaker Report website explained that the "upper appears to be a two-piece construction with ample perforations for breathability." As of mid-June 2013, the model has not yet been released. A promotional campaign, identified by the hashtag "#thelegendgrows",

1984-454: The former Curtain Theatre . The river was known in this area as the Deepditch , Flood Ditch or just The Ditch . Folk etymology holds that the place was originally named "Shore's Ditch", after Jane Shore , the mistress of Edward IV , who is supposed to have died or been buried in a ditch in the area. This legend is commemorated today by a large painting, at Haggerston Branch Library, of

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2048-412: The former Shoreditch tube station (closed 2006), 400 metres outside Shoreditch proper, in nearby Bethnal Green , Tower Hamlets , influenced this shift. Its replacement, Shoreditch High Street station , straddles the borough boundary. More significant has been the gentrification of the Shoreditch area since the millennium, leading to a marked increase in the area's prestige, which has led businesses in

2112-435: The ground. It was crazy. It was just go to a store and buy shoes before that.” Nike SB made an impact on what is known today as sneaker culture, and in an article from Hypebeast, which says "the success of SB and my desire to have them to the cool color schemes which allowed us as a community to nickname each shoe and the coinciding box colors that signaled different eras" and with limited product and high demand it added more to

2176-569: The grounds that the City of London lies between Shoreditch and the Thames. A variant spelling used by John Stow in 1598, Sewers Ditche , raises the possibility that the name might originally have referred to a drain or watercourse. Certainly the area was once boggy, and the name might bear some relation to the main branch of the Walbrook , which rose in Hoxton, ran along what is now Curtain Road, flowing past

2240-601: The latest amateur additions to the team. In August 2013, Nike SB collaborated with Almost and TransWorld Skate Boarding magazine on a feature for amateur rider Youness Amrani. Entitled "Marrakesh Express", the project combined a print article with a video part that was launched on the TransWorld website on August 9, 2013. Videographer Chris Thiesson accompanied Amrani as he skated and traveled between " Casablanca and Marrakesh by way of Rabat, Kenitra, and Agadir" in Morocco . Amrani

2304-688: The line runs almost underneath the station. However, this could not be seriously contemplated before the completion of the Crossrail project, owing to extreme crowding on the Central line during peak hours. London Overground began running 24-hour trains on Friday and Saturday nights between Dalston Junction and New Cross Gate which called at Shoreditch High Street from 15 December 2017. but bypasses Whitechapel and continues on to Shadwell due to ongoing Crossrail construction work for ( Elizabeth line ) until 2019. Two Huguenot workers' houses on Club Row on

2368-508: The medieval period and occupy the north-west and north-east of Shoreditch respectively; however, their extent has never been formally defined. Although Shoreditch has been consistently defined, perceptions have blurred in recent years; something that became possible after the Metropolitan Borough of Shoreditch amalgamated with some of its neighbours to become the southern part of the London Borough of Hackney in 1965. The location of

2432-467: The name derives from Old English " scoradīc ", i.e. "shore-ditch", the shore being a riverbank or prominent slope; but there is disagreement as to the identity of the "shore" in question. A suggestion made by Eilert Ekwall in 1936 that the "ditch" might have been one leading to the "shore" of the Thames continues to enjoy widespread currency. Other scholars, however, have challenged this interpretation on

2496-428: The name was derived from Sir John de Soerdich, who was lord of the manor during the reign of Edward III (1327–77). Though now part of Inner London , Shoreditch was previously an extramural suburb of the City of London, centred on Shoreditch Church at the old crossroads where Shoreditch High Street and Kingsland Road are crossed by Old Street and Hackney Road . Shoreditch High Street and Kingsland Road are

2560-666: The premiere at in New York City, U.S. The inaugural video production, directed by Lionel Goldstein, features the Nike SB team, with Marnell in the opening part and Rodriguez's part the conclusion of the video. In 2009, Eric Koston left Lakai Limited Footwear to join Nike and a video featuring the Nike SB amateur team, called Debacle , was released later in the year. In December 2011, the video SB Chronicles Vol. 1 premiered online, while premiere parties and free video showings were held throughout

2624-600: The production of the second volume of the SB Chronicles video series and he had not yet released a signature model shoe with the brand. DC Shoes DC Shoes, Inc. is an American brand specializes in footwear for action sports, designed and endorsed by Hannah Larsen (a professional skate boarder from New Zealand who now resides in Australia), for skateboarding and snowboarding . The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters. DC

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2688-733: The promotional advertisements. In July 2012, Nike Skateboarding opened a private training facility in Downtown Los Angeles , California. Named "6th and Mill" due to its location at the intersection of the corresponding street names (E. Sixth and Mill Streets), the facility's official opening coincided with the launch of Rodriguez's sixth signature shoe with the brand. The training facility has featured heavily on The Berrics skateboarding website since its opening, with segments such as "First Try Fridays" (with professional skateboarder Theotis Beasley ) and "Text Yo'self Before You Wreck Yo'self" (with professional skateboarder Chris Roberts) filmed inside

2752-515: The resurgence of the SB Dunk, in both the skateboarding and streetwear community. Once the proper skateboarding division of Nike was created, it did not take too long for the fusion of Jordan Brand skateboarding to take place. Iterations of the Air Jordan like the “Phat” in the late 2000s beefed up the model and became popular with skaters, though an official Nike SB x Jordan release would not occur until 2014. In 2012, following Koston's recruitment as

2816-515: The same set of tricks. The entire competition was conducted on the internet, on sites such as YouTube, The Berrics and Nike's own skateboarding site. In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the Complex Sneakers website, was one of the brand's first designs to "drive nearly everyone crazy." The Nike Dunk SB Tiffany design

2880-512: The second "dot-com" boom, both the area and Old Street have become popular with London-based web technology companies who base their head offices around the East London Tech City district. These include Last.fm , Dopplr , Songkick , SocialGO and 7digital . These companies have tended to gravitate towards Old Street Roundabout , giving rise to the term "Silicon Roundabout" to describe the area, as used by Prime Minister David Cameron in

2944-562: The skateboard team. Co-founder Block died in a snowmobile crash in January 2023. Shoreditch Shoreditch is an area in London , England and is located in the London Borough of Hackney alongside neighbouring parts of Tower Hamlets , which are also perceived as part of the area due to historic ecclesiastical links. Shoreditch lies just north-east of the border with the City of London and

3008-460: The station operational. Tower Hamlets Council made proposals to transfer the Boundary Estate to a housing association and upgrade the accommodation in 2006. A full refurbishment of one of the blocks, Iffley House was carried out by Sprunt Architects to demonstrate how this might be achieved but the proposal was rejected by a ballot of tenants in November of that year. More recently, during

3072-523: The triumph of Nike SB at the time. In 2020, Nike partnered with Ben & Jerry’s . The NIKE SB Dunk Low Chunky Dunky went on sale in May, and sold out almost immediately. The last collaboration with a consumer brand that did this well was a pair made with Heineken almost two decades ago. In 2023 Nike SB arguably had their biggest year to date, featuring several limited collaborations Featuring Jarritos, Yuto Horigome, Crenshaw, Supreme, and Born X Raised which had

3136-489: The world. The first volume of a two-part series features Stefan Janoski , Wieger Van Wageningen, Chet Childress, Daniel Shimizu, Youness Amrani, Marnell, Grant Taylor, and Clarke Hassler. In 2012, professional Sean Malto (riding for Girl) left Etnies for Nike SB, shortly after his 2011 street league skateboarding win. Flip rider Luan Oliviera was also added to the team and, in late June 2012, Nike SB announced its collaboration with Levi's and team rider Omar Salazar appeared in

3200-645: Was a centre of entertainment to rival the West End and had many theatres and music halls : None of these places of entertainment survives today. Music hall was revived for a brief time in Curtain Road by the temporary home of the Brick Lane Music Hall . This too has now moved on. A number of playbills and posters from these music halls survive in the collections of both the Bishopsgate Institute and

3264-527: Was also adapted by Nick Tershay, as part of Diamond, his skateboard/streetwear company. Other variations and collaborative releases with popular clothing brands made Nike SB popularity intensify. Brands like Stüssy , Supreme New York , Staple Design , and Concepts all developed their own version of the Nike SB Dunk that became highly desired. The Nike Dunk SB Low Staple "NYC Pigeon" was also initially released in 2005 by Staple Design . The shoe made headlines of

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3328-620: Was attached to 118th Brigade , part of the 39th Division . The battalion was involved in many actions on the Western Front in 1916–18. Syd's coffee stall was established in Calvert Avenue in 1919 and operated continuously until 2019. In the 1930s, Shoreditch, Holy Trinity parish united with that of St Leonard. Shoreditch was heavily bombed during the Second World War , with around 495 of its civilian residents killed. The area

3392-621: Was based for many centuries on the Ancient Parish of Shoreditch (St Leonard's) , part of the county of Middlesex . Parishes in Middlesex were grouped into Hundreds , with Shoreditch part of Ossulstone Hundred. Rapid Population growth around London saw the Hundred split into several 'Divisions' during the 1600s, with Shoreditch part of the Tower Division (aka Tower Hamlets) . The Tower Division

3456-603: Was born in Morocco, but grew up in Belgium . In early 2014. Amrani was promoted to professional status with his skateboarding deck company Almost, and attained professional status on the Nike SB team afterwards. In the late 2010s and early 2020s, the Nike SB dunk has had a booming resurgence. Nike SB has had many collaborations over the years on SB Dunk shoes. Some notable 2020 collaborations include StrangeLove, Travis Scott, Ben & Jerry's, Concepts, and Atlas. These collaborations led to

3520-561: Was exacerbated by the extensive devastation of the housing stock in the Blitz during the Second World War , and by insensitive redevelopment in the post-war period. A south-west to north-east tube line called the Chelsea-Hackney line was proposed in 1970 by the then London Transport Board 's London Rail Study as the next project after the completion of the Victoria line and the Fleet line (now

3584-567: Was founded in June 1994 by Damon Way , Ken Block and Clayton Blehm . It was originally based in Carlsbad, California , but is now based in Huntington Beach, California . DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. On March 8, 2004, DC Shoes was acquired by Quiksilver in an $ 87 million transaction. In 2010, DC Shoes moved from Vista, California , to Quiksilver's headquarters in Huntington Beach . A video entitled Skateboarding Is Forever

3648-438: Was hit by at least 279 high explosive bombs, 6 parachute mines 7 V-1 'doodlebugs' , 2 V-2 rockets and many thousands of 1 kg incendiary devices. The destruction of housing and industry caused by the two V-2s contributed to the opportunity to create Shoreditch Park and Haggerston Park . Post-war, Shoreditch declined in conditions, as did both textile and furniture industries with competition elsewhere. This situation

3712-407: Was launched by Nike to coincide with release of Koston's second signature shoe model the "Eric Koston 2" in March 2013. An advertisement that included other Nike athletes, such as Tiger Woods , and Koston's Nike SB teammates was filmed and a behind-the-scenes video was also published on the brand's YouTube channel. Koston used the Eric Koston 2 design as a basis for a limited edition golf shoe, named

3776-430: Was noteworthy in that the men of the area owed military service to the Tower of London – and had done even before the creation of the Division – an arrangement which continued until 1899. The Ancient Parishes provided a framework for both civil (administrative) and ecclesiastical (church) functions, but during the nineteenth century there was a divergence into distinct civil and ecclesiastical parish systems. In London

3840-555: Was outside the jurisdiction of the somewhat puritanical City fathers. Even so, they drew the wrath of contemporary moralists, as did the local "base tenements and houses of unlawful and disorderly resort" and the "great number of dissolute, loose, and insolent people harboured in such and the like noisome and disorderly houses, as namely poor cottages, and habitations of beggars and people without trade, stables, inns, alehouses, taverns, garden-houses converted to dwellings, ordinaries, dicing houses, bowling alleys, and brothel houses". During

3904-444: Was performed within "this wooden O" and an early version of Hamlet was also first staged in Shoreditch. Shakespeare's Company moved the timbers of "The Theatre" to Southwark at the expiration of the lease in 1599, in order to construct the Globe . The Curtain continued performing plays in Shoreditch until at least 1627. The suburb of Shoreditch was attractive as a location for these early theatres because, like Southwark , it

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3968-468: Was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status. In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and

4032-491: Was reported that the internet retailer Amazon.com was close to signing a lease to move its UK headquarters there. The project had been on hold since January 2012, when the anchor tenant, the law firm CMS Cameron McKenna pulled out. Soon after, the developer Hammerson sold its interest in the scheme to Brookfield . There has been some consideration of creating an interchange with the Central line between Liverpool Street and Bethnal Green at Shoreditch High Street, where

4096-450: Was uploaded to the website of Skateboarding Australia , the government-funded organisation that ran the event. A Nike SB film of Australian riders Boserio and Alex Campbell was released on April 4, 2014. Entitled "Two Up," the video's trailer was uploaded to the brand's YouTube channel on March 24, 2014, and is produced and directed by Chris Middlebrook. An official announcement on January 20, 2013, revealed that Lewis Marnell had died in

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