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Block programming (also known as a strand in British broadcasting) is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.

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21-494: NickRewind (formerly The '90s Are All That , The Splat , and NickSplat ) was an American late night programming block that aired nightly over the channel space of TeenNick . The block showed reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. Collectively under all of its various brands, TeenNick's overnight classic programming block ran from July 25, 2011 to January 31, 2022. The block

42-452: A linear channel on the Paramount -owned FAST service Pluto TV titled 90s Kids , which features the same programming and on-air branding as NickRewind but with a new name and logo. Regular programs on the channel include Rugrats , Hey Arnold! , Doug and CatDog , all of which received frequent airplay on the former block. As part of the launch of "The '90s Are All That" in 2011,

63-456: A regular schedule, is known as a marathon . Block programming in radio also refers to programming content that appeals to various demographics in time blocks, usually corresponding to the top or bottom of the hour or the quarter-hour periods. For example, various musical genres might be featured, such as a country music hour, a three-hour afternoon block of jazz, or a four-hour Saturday night '70s disco show. Generally speaking, block programming

84-565: A series of related shows which are likely to attract and hold a given audience for a long period of time. Notable examples of overt block programming were NBC 's Thursday evening " Must See TV " lineup, which included two hours of sitcoms and one hour of ER , and Channel 4 's " T4 " program which often ran sitcoms back-to-back for an hour or more. Reruns on cable television are often assembled into similar blocks to fill several hours of generally little-watched daytime periods. A particularly long program block, especially one that does not air on

105-486: A set weekly schedule. These programs also included programs that originally aired in the 1980s and the 2000s. On November 23, The Splat and Nick at Nite simulcast a Double Dare reunion show upon the series' 30th anniversary. The special featured the cast of All That participating in a new first-run episode of the game; to accommodate the simulcast, The Splat began airing an hour earlier than usual. To align itself with Nickelodeon's cross-platform branding, The Splat

126-503: Is alive and well on outlets like public radio (such as NPR , the BBC , or CBC ) and in multicultural radio serving broad ethnic and cultural audiences, although even in this realm the idea of block programming is declining due to competition for donations. Some programming blocks have become so popular that they have been transformed to full-fledged 24-hour channels. Current channels which started as program blocks include Disney Junior (which

147-488: Is anathema to modern competitive commercial radio, which traditionally uses uniform formats, other than a handful of speciality shows in off-peak hours such as weekends (for instance, the infamous beaver hours in Canadian radio). The general rationale for not using block programming is that listeners expect a certain type of music when they tune into a radio station and breaking from that format will turn those listeners away from

168-506: Is still a program block on Disney Channel ); the Nick Jr. Channel (based on the Nick Jr. block that still airs on Nickelodeon); Boomerang (which was once a program block on Cartoon Network ); PBS Kids (which is still a program block on PBS ) and MeTV Toons (which was once a programming block on MeTV ). In addition, TV Land airs older shows that were once aired on sister channel Nickelodeon's Nick at Nite program block. Adult Swim

189-462: The 1980s, it was not uncommon to mix various blocks of talk programming together on one station, but this has declined dramatically in the late 1990s and beyond. A listener to a conservative talk radio station will have little interest in a progressive talk radio , sports radio or hot talk block, which reaches a different demographic; stations that have attempted the block strategy have historically been unsuccessful. Block programming of this nature

210-480: The block became trending topics on Twitter and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot. Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.) and began airing a broader variety of series. Renamed as "The Splat",

231-432: The block continues to post compilation content from past Nickelodeon shows. The final week of 2011, dubbed "Party Like It's the '90s", featured shows originally featured in the 1995 through 1999 incarnation of SNICK . KaBlam! and Animorphs were excluded and replaced with other SNICK programs of the era. This also included '90s Nick IDs. The December 31 edition, called "Stick Clark's New Year's Sticking Eve", featured

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252-488: The block had its own dedicated website, which featured clips, the schedule, and voting sections. In September 2015, along with the announcement of the block's relaunch as "The Splat", a new keyboard app was announced to be released to the Apple App Store and Google Play. Titled "The Splat Emoji Keyboard" and developed by Snaps Media, the app features pictures and GIFs of 90s Nicktoons characters and various objects. The app

273-507: The block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017. The block would adopt its final name on March 15, 2019, and discontinue broadcast on January 31, 2022, returning TeenNick to 24-hour programming. The YouTube channel for

294-508: The block's programming on Pluto TV (which had been carrying much of the same content as NickRewind since May 2019) and Paramount+ . Meanwhile, Nickelodeon will keep its NickRewind social media pages on Twitter, Facebook, Instagram and YouTube channel open for fans, with the YouTube channel concentrating more on live-action Nickelodeon shows made post-2000, such as iCarly , Victorious and Sam & Cat . On October 17, 2023, Nickelodeon launched

315-674: The channel was extended to 24/7 programming. The block was ended in 2021. In 2019, a YouTube channel of the same name was created, where archival shows and clips were posted there up until February 22, 2022. In August 2020, Nickelodeon Latin America launched a localized version of "NickRewind" airing older Nickelodeon shows from the 90s to the 2010s, it only aired for a month. A NickRewind branded channel has been available on Pluto TV since August 3, 2020. A NickRewind branded channel has been available on 10Play since August 1, 2023. Block programming Block programming involves scheduling

336-523: The revival of "U-Dip," another Nick in the Afternoon feature, as an homage of the large list of objects dropped on New Year's Eve across the United States. Nickelodeon's trademark slime won the vote. The block started at 10 pm and ended at 2 am, with a re-air from 2 am–6 am, to accommodate the occasion. On September 11, 2015, the block's Facebook page announced a new program block called "The Splat". It

357-410: The station; likewise, a station that airs its programming in hodgepodge blocks will have difficulty building listener loyalty, as listeners' music will only be on for a few hours of the day. This argument for homogenized radio was also a driving force behind the effective death of freeform radio in the late 20th century. The case of talk radio is indicative of the decline of block programming: prior to

378-428: Was later confirmed that The Splat would launch on October 5, 2015, and run for eight hours. The same general format and program library were being used, with less repetition of series; whereas The '90s Are All That aired most of its shows five days a week, The Splat added a few shows into the rotation that had either not yet been seen on the previous block or had only aired as special presentations, no longer airing them on

399-419: Was preceded by The '90s Are All That , which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook . From October 7, 2011 to October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight. Response to the debut was very positive; hashtags pertaining to

420-525: Was released in October 2015, coinciding with the launch of The Splat. In 2016, Nickelodeon UK launched a British version of "NickSplat". Instead of it being a block, it's an online-only service on Nick.co.uk. For a limited time in 2017, Nicktoons UK broadcast some of the shows from the block. On December 12, 2016, Nickelodeon Netherlands & Flanders launched a Dutch version of "NickSplat" simply called "Splat". The block airs on weeknights at midnight since

441-439: Was renamed NickSplat on May 1, 2017. On March 18, 2019, the block, along with its social media presences, was officially renamed "NickRewind". On January 31, 2022, the branding ended, though traditional TeenNick content had begun to air overnights in mid-December 2021. Although there was no initial announcement, the end of the block was confirmed by NickRewind's Twitter account on February 2, 2022, with viewers directed to watch

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