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44-440: UEFA [REDACTED] [REDACTED] [REDACTED] [REDACTED] New Meadow , also known as The Croud Meadow for sponsorship purposes, is a stadium situated on the southern outskirts of Shrewsbury , Shropshire , between the districts of Meole Brace and Sutton Farm , and close to the A5 . It serves the home ground of English football club Shrewsbury Town . It was completed in

88-402: A brief to build a 10,000 capacity all-seater stadium, with banqueting facilities for up to 300 people. The project consisted of erecting four stands, including hospitality boxes, function rooms, kitchen, bars, offices and a club shop as well as adjoining community and training pitches, a 670 space car park and access roads. Work was completed for the new stadium to open in time for the beginning of

132-563: A header from Darran Kempson in extra time. The first league fixture, in League Two , was against Bradford City on Saturday 18 August, with Shrewsbury winning 1−0 from a first half penalty scored by Dave Hibbert . In November 2007 the England women's national football team played Spain at New Meadow. England won 1–0 with a Karen Carney goal. On 18 October 2010 it was announced that New Meadow has been selected as part of England's bid to host

176-785: A limited number of stores, to determine whether there was a demand for freshly baked products in-store. The mobile phone brand Lidl Connect was launched in Germany in October 2015 and in Austria and Switzerland in June and July 2019. In August 2018, Lidl introduced its "Lidl Plus" supermarket loyalty card via an app on the Apple App Store and Google Play Store . The app is available in most European countries where Lidl operates, offering discounts on own brand products and on partner offers. In several countries,

220-596: A partner in a company based in Heilbronn named Südfrüchte Großhandlung Lidl & Co. which had been established since at least 1858 under the name A.Lidl & Cie specialising in the sale of exotic fruits. Schwarz renamed the company Lidl & Schwarz KG and expanded into a food wholesaler. In 1977, under his son Dieter Schwarz , the Schwarz Group began to focus on discount markets, larger supermarkets, and cash and carry wholesale markets. Dieter did not want to use

264-843: Is a German international discount retailer chain that operates over 12,000 stores, present in every member state of the European Union , Serbia, Switzerland, the United Kingdom and the United States. Headquartered in Neckarsulm , Baden-Württemberg , the company belongs to the Schwarz Group , which also includes hypermarket chain Kaufland . Lidl is the chief competitor of the German discount chain Aldi in several markets. In 1930, Josef Schwarz became

308-412: Is just over two miles from the stadium. The Meole Brace Park and Ride bus service is nearby to the stadium, just over a mile away. The first match at the new ground was an All Stars' friendly game as part of Shrewsbury Town's new sponsorship deal with Italian sportswear manufacturer A-Line, who made Shrewsbury's kit for the 2007–08 season. Heading the list of All-Stars players was Gianfranco Zola , with

352-465: Is played as a test. Lidl stores have PA systems for important announcements but (with the exception of Hungary) do not broadcast commercials. The Lidl operation in the United Kingdom took a different approach from Germany, with a focus on marketing and public relations, and providing employee benefits not required by law, including paying the independently verified living wage and offering a staff discount. Upmarket products were introduced, especially in

396-465: The 2007–08 Football League Two season. The East and West stands run the length of the pitch; the South and North stands face onto the ends of the pitch. All stands are fully seated and covered; each stand also has its own catering and toilets. At present the stands are detached from one another. In December 2019 the ground capacity increased slightly by just two seats. These seats were luxury seats added to

440-591: The English Football League to do so. Permission was granted the following month, with £75,000 to be raised via a crowdfunding initiative to install rail seating to the back of the South Stand, with a planned capacity of 550. With the ground not being centrally located and with only limited car parking on-site, the club operates a matchday travel plan , to encourage spectators to walk, cycle or use organised transport where possible. Shrewsbury railway station

484-513: The League Cup . With the club anticipating a high demand for tickets, C.E.O. Matt Williams proposed that temporary seating could be erected in the corners between the existing stands. In order to maintain segregation between home and away supporters, and to allow access for emergency vehicles, the proposals were later reduced to two temporary stands at the South (home) end of the ground, With match tickets selling out on their first day of general sale,

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528-784: The UEFA European Under-21 Football Championship in 2013. On 28 January 2011, however, it was ruled Israel will host the Under 21s Finals. On 27 March 2012, the generator room in the East Stand caught fire which caused the League Two match against Port Vale to be abandoned in the second half with the score 1–0 to Shrewsbury Town. Shrewsbury then won the replayed match 1–0. Shrewsbury Town went 34 matches unbeaten in all competitions at New Meadow over an 18-month period between 2011 and 2012, under manager Graham Turner . The run

572-414: The 'smoke-free generation'. The key trends for Lidl are (as of the financial year ending February 28 ): In the financial year 2022 Lidl made a profit of €1.64 billion, €500 million less than in the previous year. Like fellow German supermarket Aldi, Lidl has a zero waste , no-frills , "pass-the-savings-to-the-consumer" approach of displaying most products in their original delivery cartons, allowing

616-461: The Austrian sales and operations director, German-national Christian Härtnagel . Lidl continued to have ambitious investment plans in the United Kingdom, doubling the number of stores to 1,500. In the financial year 2015, Lidl Great Britain's revenue from its over 630 stores throughout Britain was £4.7 billion. As of 2024 , Lidl has a presence with stores in 31 countries. In October 2009, Lidl Movies

660-630: The North end of the ground to another part of the site. Planning permission for the Lidl development and a new community pitch was approved in April 2017, with building work due to begin the following month. In June 2017, Shrewsbury Town applied to the Sports Grounds Safety Authority to convert an existing section of the all-seater New Meadow stadium to a safe standing area, making them the first club in

704-467: The Roland Wycherley Stand known as the best seats in the house. After the first nine seasons hosted at New Meadow, the average attendance for first-team league matches stood at 5,612, approximately 57% of capacity (see table below), with no confirmed prospect of stadium expansion in the foreseeable future as of July 2016. In September 2014, Shrewsbury drew Chelsea at home in the fourth round of

748-754: The Schwarz Group since 2004. Seidel was succeeded as CEO by Dane Jesper Højer , previously head of Lidl's international buying operation. In June 2015, the company announced it would establish a United States headquarters in Arlington, Virginia . Lidl has major distribution centers in Mebane , North Carolina , and Spotsylvania County, Virginia . The company initially focused on opening locations in East Coast states , between Pennsylvania and Georgia , and as far west as Ohio . In June 2017, Lidl opened its first stores in

792-826: The UEFA Euro finals and 30,000 for the UEFA Europa League and the UEFA Nations League finals, since these regulations were introduced in 2006. After the 2007 Champions League final , UEFA President Michel Platini stated that he wanted European Cup finals to be held at stadiums with an average capacity of 70,000 to solve security issues. The hosts for the finals between 2008 and 2023 ( Luzhniki Stadium , Stadio Olimpico , Santiago Bernabéu , Wembley Stadium , Allianz Arena , Olympiastadion , San Siro , Millennium Stadium , Olimpiyskiy Stadium , Stade de France , Atatürk Stadium ) all had capacities of at least 70,000 seats—with

836-620: The UEFA Stadium Infrastructure Regulations. If a retractable roof is present, its use will be directed by consultation between the UEFA delegate and the main assigned referee. Although the minimum stadium capacity for category four is 8,000, it is required to host the UEFA Europa Conference League final, and only one stadium with a capacity less than 60,000 has been selected to host a UEFA Champions League and

880-568: The UK was 5.9% in 2019. Sven Seidel was appointed CEO of the company in March 2014, after the previous CEO Karl-Heinz Holland stepped down. Holland had served as chief executive since 2008 but left due to undisclosed "unbridgeable" differences over future strategy. Seidel stepped down from his position in February 2017 after Manager Magazin reported he had fallen out of favour with Klaus Gehrig , who has headed

924-633: The United States in Virginia Beach, Virginia, and other mid-Atlantic cities. The company planned to open a total of one hundred U.S. stores by the summer of 2018. In November 2018, Lidl announced plans to acquire 27 Best Market stores in New York and New Jersey. In December 2018, Lidl opened its first location in New York City, in the Staten Island Mall . The company continued to expand throughout

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968-875: The app also has a bonus program with cashback. As of May 2019, Lidl US has partnered with Boxed.com to test a home delivery service using the online retailer's technology. Lidl also partners with Target Corporation 's subsidiary Shipt for grocery home delivery. Lidl also runs Representative Offices in Mainland China , Hong Kong , and Bangladesh , though there is no mention of Lidl stores opening there. Their operations are likely limited to overseeing manufacturing contracts for most of non-food products, offered in Lidl stores, with local manufacturers based in these countries. In April 2021, Lidl in Ireland started offering customers coupons for free pads or tampons each month as an initiative against period poverty . In March 2023, Lidl

1012-471: The club and stadium in November 2016, with local firm Montgomery Waters taking on the naming rights from July 2017. On 13 June 2023, it was announced that Shrewsbury based company Croud would be taking over sponsorship of the stadium from the previous sponsors Montgomery Waters. The stadium is now known officially as “The Croud Meadow.” Proposals to move to a new stadium site at Oteley Road were first drawn up in

1056-478: The club confirmed the plans on 13 October 2014, which temporarily raised the capacity of New Meadow to 10,361. Subsequent developments on the stadium site include 5G 5-a-side and 7-a-side pitches currently operated by Powerleague , and a community centre run by "Shrewsbury Town in the Community" which opened on land behind the South stand in 2016. A memorial garden area to remember fans, staff and players who have died

1100-415: The customers to take the product directly from the carton. When the carton is empty, it is simply replaced with a full one. Staffing is low. Compared to Aldi, there are generally more branded products offered. Lidl distributes many low-priced gourmet foods by producing each of them in a single European Union country for its whole worldwide chain, but it also sources many local products from the country where

1144-519: The eastern U.S., with over 100 stores by the end of 2020. In August 2020, Lidl announced that it planned to open up another 50 stores in the U.S. by the end of 2021. As of 2024 there were 173 stores in the US. In April 2022, Lidl postponed its expansion in Ukraine due to the 2022 Russian invasion of Ukraine. In 2021, Lidl planned to phase out the selling of cigarettes in all its Dutch stores by 2024 as part of

1188-663: The exceptions of 2014 and 2019 finals ( Estádio da Luz and Metropolitano Stadium ) held with capacities of 65,000 seats. Two finals were played during the coronavirus pandemic in 2020 and 2021 in stadiums reaching 50,000 seats ( Estádio da Luz and Estádio do Dragão ) with none or reduced attendances. 350 E v (lux) vertical illuminance uniformity ratios U1h >0.35 and U2h >0.45 750 E v (lux) vertical illuminance uniformity ratios U1h >0.4 and U2h >0.45 1000 E v (lux) vertical illuminance uniformity ratios U1h >0.4 and U2h >0.5 Lidl Lidl ( German pronunciation: [ˈliːdl̩] LEE -dəl )

1232-436: The fifth-largest retailer in the world with sales of €104.3 billion (2018). The first Lidl discount store was opened in 1973, copying the Aldi concept. Schwarz rigorously removed merchandise that did not sell from the shelves, and cut costs by keeping the size of the retail outlets as small as possible. By 1977, the Lidl chain comprised 33 discount stores. Lidl opened its first UK store in 1994. Its grocery market share in

1276-517: The late 1990s, with planning permission granted in September 2003. A covenant protecting the Gay Meadow site for sports use was transferred to Oteley Road in 2004, clearing the way for the sale of the old ground to property developers to finance the building of New Meadow. The stadium was designed by WDW Partnership architects, with the project awarded to Hall Construction, at a cost of £11.2 million, with

1320-411: The lead-up to Christmas. This required significant investment in marketing to produce sales growth but had an effect on Lidl's logistical operation and pressure on profits. Ronny Gottschlich , who had run Lidl GB for the six years to 2016, was responsible for this approach, which led to friction with head office, due to the cost involved. In September 2016, Gottschlich unexpectedly left and was replaced by

1364-409: The name Schwarz-Markt ( literally " black market ") and wanted to use the name of his father's former business partner, A. Lidl, but legal reasons prevented him from using that name for his discount stores. When he discovered a newspaper article about a painter and retired schoolteacher Ludwig Lidl, he bought the rights to the name from him for 1,000 German marks . Lidl is part of the Schwarz Group,

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1408-611: The playoffs of the qualifying stage for the UEFA Champions League , or any game in the main competition. Category four is also required to host any game in the main competition of the UEFA Europa League , UEFA Europa Conference League , UEFA Nations League or the UEFA European Championship final tournament. UEFA does not publish lists of stadiums fulfilling the criteria for any of the categories defined in

1452-488: The store is located. Like Aldi, Lidl has special weekly offers, and its stock of non-food items often changes. In contrast to Aldi, Lidl advertises extensively in its homeland of Germany. Like Aldi, Lidl does not play mood music in most countries, including Germany. Exceptions include stores in the United States, Ireland, Croatia, Spain (not all), Poland, Lithuania, Latvia and Hungary. Additionally, in two stores in Denmark music

1496-537: The store mislabeled products of Israeli origin as originating from other countries, such as Morocco. The Lidl group attributed the issue to a display error. According to the General Directorate of Competition, Consumption & Repression of Frauds (DGCCRF), which oversees the legality and safety of products and services in France, "food presented for sale must offer clear and precise labelling in order to better inform

1540-463: The summer of 2007, in time for the 2007–08 English football season , and was built to replace Gay Meadow , Shrewsbury Town's home stadium since 1910. The stadium had no official name during the club's first season at their new home, before being christened the "Prostar Stadium" in a four-year deal with the sports kit manufacturer of the same name in July 2008. The club had initially distanced themselves from

1584-642: The supermarket to sign up to the Better Chicken Commitment (BCC), a set of welfare standards which prohibits the use of fast-growing breeds and requires the provision of more space and enrichment for chickens. While Lidl France already committed to the BCC in 2020, Lidl have so far not made a commitment for the rest of their European operations. In 2023, amid a widespread boycott movement against Israeli businesses and products , Lidl stores faced criticism after several customers in France and Belgium complained that

1628-546: The surveillance was intended to prevent shoplifting, and to detect "abnormal behavior". Lidl has also been accused by trade unions in Germany of shutting down stores when workers elect worker councils or opt to engage in collective bargaining with a trade union. In October 2022, animal welfare NGOs across Europe accused Lidl of a 'chicken scandal'. Investigation footage filmed on a Lidl supplier's farm in Germany showed sick and injured chickens unable to walk and lying in their own waste. In November 2022, another investigation

1672-521: The team being managed by Ron Atkinson . The match took place on Saturday 14 July 2007, and Shrewsbury Town ran out 4−0 winners, Shrewsbury striker Dave Hibbert taking the honour of being the first ever goalscorer at the new ground. The first competitive match at New Meadow was a League Cup match against Colchester United , of the Championship , then two divisions above Shrewsbury. It took place on Tuesday 14 August 2007, Shrewsbury winning 1−0 thanks to

1716-465: The unofficial name of "New Meadow", preferring to sever links with the old Gay Meadow ground, however when the naming deal with Prostar ended two years earlier than scheduled, new sponsors Greenhous gave supporters the opportunity to vote for a new stadium name, with "Meadow" added to the shortlist after feedback from fans. From May 2010, the stadium was officially known as "Greenhous Meadow", until Greenhous announced they would be ending their sponsorship of

1760-463: Was also relocated near the entrance to the stadium in the same year. Shropshire Football Association are also based at New Meadow, with their county office located in a building at the rear of the South stand. The food retailer Lidl submitted plans to build a supermarket at the stadium site in May 2016, however this was partly reliant on the local council agreeing to move land earmarked for community use at

1804-470: Was announced as the sponsor of the 2023 World Cycling Championship held in Scotland. In 2008, Lidl was accused by journalists of spying on their workers, listening to private phone calls, and sometimes even following them home or to doctor's appointments. In one instance, an employee's file was supposedly annotated to note that most of her friends were "drug users". Lidl responded to these claims, stating that

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1848-777: Was ended by a 1−0 defeat to Scunthorpe United in September 2012. On 23 September 2024, it was announced that The New Saints F.C. would play their UEFA Conference League home matches at New Meadow. Their home ground Park Hall meets UEFA regulations for qualifying matches but not for matches in the League Phase. They will host Astana on 26 October, Djurgården on 28 November and Panathinaikos on 12 December. First team competitive matches featuring Shrewsbury Town only. As of 26 January 2020. 52°41′19″N 2°44′57″W  /  52.6886°N 2.7493°W  / 52.6886; -2.7493 UEFA Elite stadium A stadium must be rated as category four in order to host games in

1892-542: Was launched in the United Kingdom, undercutting Tesco DVD Rental , which had previously been the United Kingdom's cheapest online rental service for DVDs. The service was powered by OutNow DVD Rental. OutNow went into liquidation in October 2011, taking Lidl Movies with it. In January 2012, Lidl launched bakeries in their stores across Europe. They consist of a small baking area with a number of ovens, together with an area where bread and pastries, such as croissants, are displayed for sale. The bakeries were initially trialed in

1936-596: Was published showing similar conditions at Lidl supplier farms in Spain. Further investigations in Italy and Austria have also revealed severe chicken welfare issues. In the Austrian investigation footage, birds are seen attempting to eat the rotting carcasses of other dead chickens. The chickens in the footage are fast-growing breeds, which reach their kill weight in just 35 days and have higher levels of mortality, lameness and muscle disease than slower-growing breeds. NGOs have called on

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