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New Genres

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New Genres is an artistic movement begun in the early 20th century. The movement is marked by many notable artists who work with a variety of media such as video art , body art , installation , performance , and sound art .

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32-407: New Genres art is commonly identified as installation art , video , film , sound , performance , Digital media , internet art , hybrid and other emerging art forms. New Genres is a practice which begins with ideas and then moves to the appropriate form or media for that particular idea, sometimes inventing entirely new sites of cultural production, new methodologies, technologies, or genres in

64-442: A broad range of everyday and natural materials, which are often chosen for their " evocative " qualities, as well as new media such as video , sound , performance , immersive virtual reality and the internet . Many installations are site-specific in that they are designed to exist only in the space for which they were created, appealing to qualities evident in a three-dimensional immersive medium. Artistic collectives such as

96-469: A genre during the 1990s, when artists became particularly interested in using the participation of the audiences to activate and reveal the meaning of the installation. With the improvement of technology over the years, artists are more able to explore outside of the boundaries that were never able to be explored by artists in the past. The media used are more experimental and bold; they are also usually cross media and may involve sensors, which plays on

128-637: A tropical West African rainforest, the Dzanga-Sangha rain forest diorama in the Hall of Biodiversity. Other notable dioramas, some dating back to the 1930s have been restored in the Milstein Hall of Ocean Life . The hall is a 29,000 square foot (2,700 m²) bi-level room that includes a delicately mounted 94 foot (29 m) long model of a Blue Whale swimming beneath and around video projection screens and interactive computer stations. Among

160-549: Is an artistic genre of three-dimensional works that are often site-specific and designed to transform the perception of a space. Generally, the term is applied to interior spaces, whereas exterior interventions are often called public art , land art or art intervention ; however, the boundaries between these terms overlap. Installation art can be either temporary or permanent. Installation artworks have been constructed in exhibition spaces such as museums and galleries, as well as public and private spaces. The genre incorporates

192-475: Is an interdisciplinary art and research team at the American Museum of Natural History that designs and produces museum installations, computer programs and film. Founded in 1869, the lab has since produced thousands of installations, many of which have become celebrated works. The department is notable for its integration of new scientific research into immersive art and multimedia presentations. In addition to

224-618: Is important to look at the events occurring simultaneously in the 20th century. In the first half of the century, World War I broke out and caused devastation to much of Eastern Europe. In America, the Great Depression caused a major economic crises that affected many parts of the world. World War II quickly followed, splitting the world into two alliances: the Allies and the Axis . This war caused tremendous damage and introduced new tragedies into

256-484: The Exhibition Lab at New York's American Museum of Natural History created environments to showcase the natural world in as realistic a medium as possible. Likewise, Walt Disney Imagineering employed a similar philosophy when designing the multiple immersive spaces for Disneyland in 1955. Since its acceptance as a separate discipline, a number of institutions focusing on Installation art were created. These included

288-612: The Mattress Factory , Pittsburgh, the Museum of Installation in London, and the Fairy Doors of Ann Arbor, MI , among others. Installation art came to prominence in the 1970s but its roots can be identified in earlier artists such as Marcel Duchamp and his use of the readymade and Kurt Schwitters ' Merz art objects, rather than more traditional craft based sculpture . The "intention" of

320-661: The Mesozoic mass extinction via asteroid . The AMNH dioramas have themselves become major historic attractions, and possibly the best known works of the exhibitions lab. Notable among them is the Akeley Hall of African Mammals which opened in 1936, at a time before widespread color photography. The hall showcases the vanishing wildlife of Africa in spaces where the human presence is notably absent, and includes hyperrealistic depictions of elephants , hippopotamuses , lions , gorillas , zebras , and various species of antelope , including

352-574: The Smolin Gallery in New York. Installation as nomenclature for a specific form of art came into use fairly recently; its first use as documented by the Oxford English Dictionary was in 1969. It was coined in this context, in reference to a form of art that had arguably existed since prehistory but was not regarded as a discrete category until the mid-twentieth century. Allan Kaprow used

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384-400: The simulacrum or flawed statue : it neglects any ideal form in favor of optimizing its direct appearance to the observer. Installation art operates fully within the realm of sensory perception, in a sense "installing" the viewer into an artificial system with an appeal to his subjective perception as its ultimate goal. An interactive installation frequently involves the audience acting on

416-514: The AMNH one of the most extensive exhibition creators in the world. These extensive shows typically travel nationally to sister natural history museums . Due to the strong relationship between the lab and the museum's extensive research and curation wing, the department has been among the first to introduce brand new topics to the public. They have produced, among others, the first exhibits to discuss Darwinian evolution , human-induced climate change and

448-534: The artist is paramount in much later installation art whose roots lie in the conceptual art of the 1960s. This again is a departure from traditional sculpture which places its focus on form . Early non-Western installation art includes events staged by the Gutai group in Japan starting in 1954, which influenced American installation pioneers like Allan Kaprow . Wolf Vostell shows his installation 6 TV Dé-coll/age in 1963 at

480-708: The book "Themes in Contemporary Art", it is suggested that "installations in the 1980s and 1990s were increasingly characterized by networks of operations involving the interaction among complex architectural settings, environmental sites and extensive use of everyday objects in ordinary contexts. With the advent of video in 1965, a concurrent strand of installation evolved through the use of new and ever-changing technologies, and what had been simple video installations expanded to include complex interactive, multimedia and virtual reality environments". In "Art and Objecthood", Michael Fried derisively labels art that acknowledges

512-409: The curious and eager viewer, still aware that they are in an exhibition setting and tentatively exploring the novel universe of the installation. The artist and critic Ilya Kabakov mentions this essential phenomenon in the introduction to his lectures "On the "Total" Installation": "[One] is simultaneously both a 'victim' and a viewer, who on the one hand surveys and evaluates the installation, and on

544-456: The famous dioramas at its home museum and the Rose Center for Earth and Space , the lab has also produced international exhibitions and software such as the revolutionary Digital Universe Atlas . The exhibitions team currently consists of over sixty artists, writers, preparators, designers and programmers. The department is responsible for the creation of two to three exhibits per year, making

576-491: The hall in order to revitalize the artistic influences of the present. Today, although the art of diorama has ceased to be a major exhibition technique, dramatic examples of this art form are still occasionally employed. In 1997 museum artists and scientists traveled to the Central African Republic to collect samples and photographs for the construction of a 3,000 square foot (300 m ) recreation of

608-521: The hall's notable dioramas is the " sperm whale and giant squid ", which represents a true melding of art and science since an actual encounter between these two giant creatures at over one half mile depth has never been witnessed. Another celebrated diorama in the hall represents the "Andros coral reef" in the Bahamas , a two-story-high diorama that features the land form of the Bahamas and the many inhabitants of

640-425: The idea of the readymade object: a non-art object which becomes viewed as art due to the intention and designation of the artist. This new use of artistic power and questioning of the art object opened up the conceptual sphere of New Genres. These discoveries illuminated the idea that art was possible outside the field of the classical genres like painting and sculpture. To understand the movement of New Genres, it

672-435: The line between "art" and "life"; Kaprow noted that "if we bypass 'art' and take nature itself as a model or point of departure, we may be able to devise a different kind of art... out of the sensory stuff of ordinary life". The conscious act of artistically addressing all the senses with regard to a total experience made a resounding debut in 1849 when Richard Wagner conceived of a Gesamtkunstwerk , or an operatic work for

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704-456: The new environment. What is common to nearly all installation art is a consideration of the experience in toto and the problems it may present, namely the constant conflict between disinterested criticism and sympathetic involvement. Television and video offer somewhat immersive experiences, but their unrelenting control over the rhythm of passing time and the arrangement of images precludes an intimately personal viewing experience. Ultimately,

736-415: The only things a viewer can be assured of when experiencing the work are his own thoughts and preconceptions and the basic rules of space and time. All else may be molded by the artist's hands. The central importance of the subjective point of view when experiencing installation art, points toward a disregard for traditional Platonic image theory. In effect, the entire installation adopts the character of

768-442: The other, follows those associations, recollections which arise in him[;] he is overcome by the intense atmosphere of the total illusion". Here installation art bestows an unprecedented importance on the observer's inclusion in that which he observes. The expectations and social habits that the viewer brings with him into the space of the installation will remain with him as he enters, to be either applied or negated once he has taken in

800-560: The process. New Genres gives emphasis to questioning preconceived notions of the role of art in culture and its relationship to a specific form or medium . While no recognized official date marks the beginning of the New Genre period, many believe that the early 20th-century work of the Dadaists and Futurists initiated this movement. Their work laid a foundation for the experimental practice of New Genres. Duchamp's "Fountain" (1917) introduced

832-494: The rarely seen aquatic sitatunga . Some of the displays are up to 18 feet (5 m) in height and 23 feet (7 m) in depth. With the 1942 opening of the Hall of North American Mammals, diorama art reached a pinnacle. It took more than a decade to create the scenes depicted in the hall which includes a 432 square foot (40 m²) diorama of the American bison . The department recently redesigned

864-491: The reaction to the audiences' movement when looking at the installations. By using virtual reality as a medium, immersive virtual reality art is probably the most deeply interactive form of art. By allowing the spectator to "visit" the representation, the artist creates "situations to live" vs "spectacle to watch". Contemporary installation organizations and museums Installation art AMNH Exhibitions Lab The AMNH Exhibitions Lab or AMNH Department of Exhibition

896-401: The stage that drew inspiration from ancient Greek theater in its inclusion of all the major art forms: painting , writing , music , etc. (Britannica). In devising operatic works to commandeer the audience's senses, Wagner left nothing unobserved: architecture , ambience, and even the audience itself were considered and manipulated in order to achieve a state of total artistic immersion. In

928-461: The term "Environment" in 1958 (Kaprow 6) to describe his transformed indoor spaces; this later joined such terms as "project art" and "temporary art." Essentially, installation/environmental art takes into account a broader sensory experience, rather than floating framed points of focus on a "neutral" wall or displaying isolated objects (literally) on a pedestal. This may leave space and time as its only dimensional constants, implying dissolution of

960-436: The viewer as " theatrical " (Fried 45). There is a strong parallel between installation and theater: both play to a viewer who is expected to be at once immersed in the sensory / narrative experience that surrounds him and maintain a degree of self-identity as a viewer. The traditional theater-goer does not forget that they have come in from outside to sit and take in a created experience; a trademark of installation art has been

992-485: The work of art or the piece responding to users' activity. There are several kinds of interactive installations that artists produce, these include web -based installations (e.g., Telegarden ), gallery -based installations, digital -based installations, electronic -based installations, mobile -based installations, etc. Interactive installations appeared mostly at end of the 1980s ( Legible City by Jeffrey Shaw , La plume by Edmond Couchot , Michel Bret...) and became

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1024-840: The world, such as the Holocaust and the first nuclear weapons . The San Francisco Art Institute was home to one of the most influential New Genres programs in the United States. The program was started by Howard Fried , who began the program as Performance/Video in the 1970s. Alumni include Karen Finley , Nao Bustamante , and Miguel Calderon , and Rora Blue . Former faculty include Paul Kos , Doug Hall , Tony Labat , Sharon Grace , and Trisha Donnelly . The school closed permanently in July 2022. Several universities have programs in New Genres. These include: Installation art Installation art

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