Mevius ( メビウス , Mebiusu ) , previously called Mild Seven ( マイルドセブン , Mairudo Sebun ) , is a Japanese brand of cigarettes , currently owned and manufactured by Japan Tobacco .
39-589: Mevius was launched in 1977 under the name Mild Seven and was intended to be a mild version of the Seven Stars brand. It was launched overseas, again as Mild Seven in 1981, and was the first brand with a charcoal filter in an American blend in Japan. Initially it was intended to treat Mild Seven similarly to Seven Stars, but JT changed the F1 participation brand from Cabin (another Japanese brand owned by JT) to Mild Seven in 1994, and
78-586: A company official said. "JTI Korea strictly observes all relevant domestic laws in our business affairs" . There has been a controversy online about the spread of rumors that Mild Seven is manufacturing tobacco leaves near the Fukushima nuclear plant accident in Japan. Some have suggested that Mild Seven changed its name to Mevius in order to avoid such suspicion. However, the controversy was overcome by JTI Korea's official statement that "Mevius does not use Japanese tobacco at all" Japan Tobacco was, through Mild Seven,
117-452: A four- bay arcade dates from about 1180. The north aisle was added late in the 13th century. It has an arcade that alternates round and octagonal piers . At about the same time, a new chancel arch was placed in the east wall of the old chancel and the present chancel added east of the previous one. The two-storey south porch was added late in the 13th century. It has octopartite rib vaulting springing from head corbels . In about 1450,
156-588: A part of the foreign currency fund acquisition activity by North Korea . In December 2007, Japan Tobacco recalled some of the Mild Seven brand cigarettes sold in stores in Tokyo and neighbouring prefectures because of faulty filters. Japan Tobacco said 14,500 cigarettes would be recalled, including 2,500 faulty ones, which were shipped to 225 stores in Tokyo and three other prefectures on December 13, 2007. The faulty filters of
195-591: A result of a sponsorship deal with Japanese driver Ukyo Katayama . For races where tobacco branding was not allowed, the logo was blocked out, replacing it with their team names. For Renault, it was replaced with "Blue World" and "Team Spirit". At the end of the 1990s to early 2000s, Japanese tobacco companies were not allowed to advertise their products in China due to the still lingering tensions of World War II . So Japan Tobacco decided to hold an "Eco-challenge" style adventure race – sponsored by Mild Seven cigarettes. Thus
234-499: A shop and coach-hire services on the main A44 on the south side of the village towards Woodstock. Enstone has a Women's Institute . Enstone Sports Football Club plays at Step 7 level. Enstone is at the junction of two long-established main roads, one between Oxford and Chipping Norton and the other between Enstone and Bicester . Both were once turnpikes : the Act of Parliament for the latter
273-507: A spring and rock formation which he turned into an attraction as a grotto, and eventually a collection of water-powered special effects (' giochi d’aqua ') which became known as 'Bushell's Wells' or the ‘Enstone Marvels’. There is a detailed description in Robert Plot ’s Natural History of Oxfordshire (1677), including some engraved illustrations. They were demolished in 1836. In the 1630s Charles I paid Bushell an unexpected visit there. On
312-452: A subsequent royal visit (on 23 August, 1636), the rock was presented to Queen Henrietta Maria in a kind of masque with music by Henry Lawes , for which Bushell himself provided some verse. A fictionalised account of the masque is included in the historical novel Wife to Mr Milton (1942) by Robert Graves . In 1635 Bushell was granted a soap monopoly; in January 1637 he had the grant of
351-408: A window on the corner between the chancel and the north-east chapel. A stained-glass window installed in the north aisle as a First World War memorial may have been done by Morris & Co. St Kenelm's is a Grade II* listed building . The tower has a ring of six bells. W. and J. Taylor of Loughborough , Leicestershire, cast the treble, second, third, and fifth bells in 1831, presumably at
390-495: Is a village and civil parish in England, about 4 miles (6.4 km ) east of Chipping Norton and 15 miles (24 km) north-west of Oxford city. The civil parish, one of Oxfordshire 's largest, consists of the villages of Church Enstone and Neat Enstone, with the hamlets of Chalford , Cleveley, Fulwell , Gagingwell , Lidstone and Radford . The 2011 Census put the parish population as 1,139 living in 453 households. It
429-768: Is disgraceful, he said, stressing minors, particularly young girls, have been exposed to hundreds of photos that beautify smoking. "Many young girls closely follow these handsome men in their 20s and 30s who regularly post photos of their well-shaped bodies. They have certainly viewed many of these Mevius pictures" the user said. "I decided to let people know about JTI's unethical marketing, due to concerns that teenagers may become more inclined to smoke cigarettes" . JTI's guidelines outline how Instagram users take photos and what phrases they should use when depicting photos. However, JTI Korea denied drawing up such guidelines, stressing it had never conducted marketing on SNS. "Our company's internal policies forbid illegal marketing activities"
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#1732873129898468-565: Is from the late 15th century. It may therefore have been rebuilt at that time, retaining the date stone from an earlier structure. The tithe barn is a scheduled Grade II* listed building. In 1657, an attempt to merge the Benefices of Enstone and Heythrop failed in the face of local opposition. They were finally merged in 1964. In 2001, the Enstone and Heythrop benefice merged with that of Ascott-under-Wychwood , Chadlington , and Spelsbury to form
507-671: Is positive. Enstone has two public houses : the Crown Inn in Mill Lane at Church Enstone, built late in the 17th century and extended in the 20th, and the Artyard Cafe/Pub (previously the Harrow Inn ) on the A44 main road at Neat Enstone. Also in Neat Enstone are shops, including a post office and general store and an art gallery, and a retirement home . There is a filling station with
546-561: The Honda works team in the Suzuka 8 Hours motorcycle race from 2003 to 2006, where the team ran two bikes. In 2004, riders Tohru Ukawa and Izutsu Yoshiyasu claimed victory. Another win followed in 2005 with Ukawa and Ryuichi Kiyonari . Honda-themed Seven Stars packs were sold at Suzuka Circuit during the race. Below are all the variants of Seven Stars cigarettes, with the levels of tar and nicotine included. Enstone Enstone
585-482: The foundry they had at Oxford at that time. John Taylor & Co cast the fourth and tenor bells at their Loughborough foundry in 1961 and 1981 respectively. East of St Kenelm's church is a medieval tithe barn built for Winchcombe Abbey , a Benedictine monastery in Gloucestershire that owned the manor of Enstone. The barn has a cruck roof and a date stone of 1382, but its construction manner suggests it
624-486: The 1977 launch of Mild Seven . From the first quarter of 2008 until 2016, the Seven Stars brand returned to best-selling status. Various nicknames for Seven Stars cigarettes include Setta ( セッタ ) and Sesta ( セスタ ) . Changes in the cigarettes' design have been made several times, but the 20-cigarette box has been largely unchanged since launch. 1993 saw a change in size to king size , some changes were made to
663-646: The 2012 season was named the Lotus E20 , E20 being a tribute to the team members and their 20-year history and achievements at the Enstone facility. Thomas Bushell (c. 1593 – 1674) was a servant of Francis Bacon who went on to become a mining engineer and defender of Lundy Island for the Royalist cause during the Civil War . Bushell came to live in Oxfordshire, where he had an estate at Road Enstone. There he found
702-413: The 2021 season, after its sports-car marque of the same name, winning the 2021 Hungarian Grand Prix with Esteban Ocon . Drivers with the team have won the drivers' championship four times: Michael Schumacher in 1994 and 1995, and Fernando Alonso in 2005 and 2006. The team has won the constructors' championship three times: as Benetton in 1995, and as Renault in 2005 and 2006. The team's car for
741-653: The Chase Benefice. The vicar in the 1960s was Hubert Brasier (1917–1981), father of the UK Prime Minister Theresa May . The Wesleyan chapel in Chapel Lane, Neat Enstone, is no longer used for worship. According to John Marius Wilson's Imperial Gazetteer of England and Wales (1870–1872), there were also Baptist and Roman Catholic congregations in the village at that time. The primary school in Neat Enstone dates back to 1875. The latest Ofsted report
780-477: The chancel. Little of the chapel remains except the corbels of the vaulting. The bell tower was built in the mid-16th century. The side windows of the chancel are also Tudor . In 1856, St Kenelm's was restored under the direction of the Oxford Diocesan architect G. E. Street , and the lych gate and west doorway were added. In about 1870, the present east window of the chancel was inserted, along with
819-824: The cigarettes were not glued on properly and were likely to come off, the company said. Japan Tobacco planned to finish the recall by the end of Wednesday, said company spokeswoman Shoko Hamamoto. In September 2017, it was reported that JTI Korea had been paying Instagram users who had a lot of followers to post photos of its Mevius brand cigarettes, according to a document obtained by The Korea Times . In return, Instagram "influencers," most of whom were men in their 20s and 30s, are said to have received as much as 5 million Won (approximately US$ 4,400) for each post. These photos primarily aim to spark interest in Mevius among women who follow young, fashion-savvy men who upload photos of their daily lives. A bigger program with JTI's marketing on
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#1732873129898858-454: The following month. In 2006, it was reported that counterfeit Mild Seven cigarettes were smuggled and sold outside of Japan. The pack design is very similar but the quality of the cigarettes such as scent and taste are not. The tobacco used in the counterfeit cigarettes is not comparable with genuine brands. According to the survey results both inside and outside of Japan, there is strong suspicion that these fake cigarette are manufactured as
897-821: The hills of Biei, Hokkaido . In the mid-1990s and early 2000s, the brand was promoted by actors Etsushi Toyokawa , Tetta Sugimoto , and Shōei . From 2007 to 2011, music acts Boom Boom Satellites , The Lowbrows, and ripvanwinkle also participated in promoting the brand, including as part of magazine advertisements portraying them as "men who resonate with Seven Stars" ( セブンスターと響きあう男たち , Sebun Sutā to Hibikiau Otokotachi ) . Seven Stars has used multiple different slogans , among them: Slogans for discontinued products include: Seven Stars cigarettes are mainly sold in Japan , but also were or still are sold in Singapore , Austria , Ukraine and Afghanistan . Seven Stars sponsored
936-412: The logo on the packs in 1999, and in early 2012, new inks and metallic finishes were applied to the packaging. Since the beginning of the 21st century, low-tar and menthol variants are also sold; the latter, introduced on August 3, 2009, originally used a special charcoal filter to prevent covering and adsorption of the menthol, but this was changed to a plain filter on April 14, 2014. The tar content of
975-412: The medium and light variants was lowered to 10 and 7 mg in the middle of June 2015, with the tar content label being displayed more prominently on the packaging. Due to a tobacco tax increase on October 1, 2010, and consumption tax increase on April 1, 2014, the prices of all Seven Stars products were raised to 440 and 460 yen . A tree used on a Seven Stars package became a scenic spot representative of
1014-699: The north-western perimeter of the airfield turned into a poultry farm . Enstone in bygone times is described in Lifting the Latch , a biography of the farm labourer Mont Abbott, by Sheila Stewart . South-east of Enstone Aerodrome is a disused quarry, now the site of the Whiteways Technical Centre , where the Formula One motor racing Alpine F1 Team is based. The F1 team, then named Benetton Formula , moved from Witney to Enstone in 1992. Renault purchased
1053-575: The photo-centered social networking service (SNS) platform is that underage users are indiscriminately exposed to these photos glamorizing cigarettes because anyone, regardless of age, can join Instagram and view pictures posted by others. In Korea's "Tobacco Business Act" , there are no specific rules yet governing cigarette makers' marketing and sales activities on Instagram, Facebook and other SNS platforms. One Instagram user came forward and informed The Korea Times of Instagram Influencer Guidelines to let
1092-556: The public know about JTI Korea's dubious SNS marketing. He said he was approached by a person from JTI Korea's marketing team in June 2017. "JTI systematically recruited young male Instagram users who have at least 10,000 followers" the user said anonymously. "I heard they were offered 4 to 5 million Won for each post for a month, depending on the number of their followers. The users were given this piece of paper outlining how they should take photos and depict them" . The company's marketing tactic
1131-423: The south aisle was widened, wide arches being opened on both sides of the former chancel and both aisles extended eastwards to form side chapels beside the new arches. Most of the present windows in the north aisle were added in the 15th or early 16th centuries. Early in the 16th century, a chantry chapel with a rib-vaulted ceiling was added on the south side of the later chancel and a wide arch built to link it with
1170-648: The team in 2000 and in 2002 renamed it as the Renault F1 Team . At the end of 2009, Genii Capital acquired a majority stake in the team with the involvement of Lotus Cars . It was renamed first Lotus Renault GP and then the Lotus F1 Team. In 2015, Renault re-acquired the team and named it the Renault Sport F1 Team. The firm announced in 2020 that the team would be renamed again as the Alpine F1 Team from
1209-633: The title sponsor of the Enstone -based Benetton Formula One team beginning with the 1994 Formula One season . This association continued after Benetton was acquired by Renault . It was to remain with Renault F1 until the end of the 2009 Formula One season , but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season and ING became their main sponsor from 2007 onwards. Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing , from 1994 to 1996, and Minardi in 1997 as
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1248-423: The vertical blue left side of the white background was changed to a belt design. At the time, the advertising slogan "The blue world of Mild Seven" was used in television commercials, and after that blue became the colour of choice for the brand. The cigarettes are the third most widely smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel . Under the Mild Seven name, Mevius
1287-450: Was a top seller. It is now the second largest cigarette brand in the world. On August 8, 2012, Japan Tobacco announced that the Mild Seven brand name would be changed to Mevius, due to legislation around the branding of cigarettes as "mild" in some countries; and in an attempt to strengthen the brand's "premium image". The name change began in Japan in February, followed by Singapore and Korea
1326-510: Was born the "Mild Seven Outdoor Quest" . Dan Morris was the official photographer for this event from 1997-2001. This event took him to a number of beautiful spots in Western China including Dali City , Lijiang and Xijiang (home of the Chinese space program ). Top athletes such as Team Eco-Internet, Mike Pigg and Paula Newby-Fraser would regularly compete in this event. In 2001, Mild Seven
1365-564: Was estimated at 1,256 in 2019. Enstone takes its name from a standing stone called the Ent Stone, part of the ruins of a neolithic tomb just off Charlbury Road. The feature, also known as the Hoar Stone, is a scheduled monument . The earliest parts of the Church of England parish church of St Kenelm are Norman , but it has been rebuilt in stages since the 12th century. The south aisle with
1404-409: Was launched on February 1, 1969, as the first cigarette with a charcoal filter, and was created in response to customer demands for low-tar, menthol, and D-spec (low smoke smell) products. The brand uses domestically blended tobacco (mainly leaf tobacco), and is popular amongst all Japan Tobacco brands. From 1975 to 1977, it was the best-selling brand, and afterwards, was ranked 2nd in sales following
1443-547: Was or still is sold in the United Kingdom , Germany , Austria , Poland , Belarus , Russia , Morocco , Kazakhstan , Mongolia , Nepal , Thailand , Cambodia , Vietnam , Malaysia , Singapore , China , Taiwan , Hong Kong , Myanmar , South Korea and the United States . Seven Stars (cigarette) Seven Stars ( セブンスター , Sebun Sutā ) is a brand of cigarettes produced by Japan Tobacco . Seven Stars
1482-713: Was passed in 1797. Since the 1920s, the Oxford–Chipping Norton road has been numbered the A44 and the Enstone–Bicester Road the B4030 . RAF Enstone , north-east of Church Enstone, was a Bomber Command Operational Training Unit (OTU) in the Second World War . It was decommissioned in 1947, and is now the civilian Enstone Aerodrome . The site of the former RAF buildings has been redeveloped as an industrial estate and
1521-482: Was the official sponsor of the "Mild Seven Pool Challenge" . During the 1980s and 1990s, JTI created various TV advertisements to promote Mild Seven cigarettes, both in English and Japanese. Various poster advertisements were also made to advertise both Mild Seven and Mevius cigarettes. In Hong Kong, Mild Seven also appeared on buses as an advertisement in the 1980s and 1990s. Mevius is mainly sold in Japan , but also
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