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Merle Norman House

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Merle Nethercutt Norman (January 15, 1887 – January 1, 1972) was an American cosmetics magnate, chemist, and philanthropist. She was the founder of Merle Norman Cosmetics and was one of the early business pioneers of franchising .

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42-522: The Merle Norman House is an historic ocean view estate built for cosmetics magnate Merle Norman located at 2523 Third Street in Santa Monica, California . It was constructed during the Great Depression in 1935 with a mix of Mediterranean Revival and Art Deco designed by architect Ellis G. Martin. The 4,722 square foot estate includes a sweeping staircase leads to the living room, which spans

84-533: A family firm in case a family controls more than 50% of the voting rights. For a publicly listed firm, a firm is classified as a family firm in case the family holds at least 32% of the voting rights. Family owned businesses account for over 30% of companies with sales over $ 1 billion. In a family business, two or more members within the management team are drawn from the owning family. Family businesses can have owners who are not family members. Family businesses may also be managed by individuals who are not members of

126-403: A founder intends to transfer ownership in the family business to their four children, two of whom work in the business, how do they balance these unequal differences? The four siblings need a system to do this themselves when the founder is no longer involved. The third situation is when there are multiple owners and some or all of the owners are not in management. Given the situation above, there

168-458: A prime source of wealth creation and employment. In some countries, many of the largest publicly listed firms are family-owned. A firm is said to be family-owned if a person is the controlling shareholder; that is, a person (rather than a state, corporation, management trust, or mutual fund) can garner enough shares to assure at least 20% of the voting rights and the highest percentage of voting rights in comparison to other shareholders. Some of

210-446: Is a higher chance that the interests of the two off-spring not employed in the family business may be different from the interests of the two who are employed in the business. Their potential for differences does not mean that the interests cannot be aligned, it just means that there is a greater need for the four owners to have a system in place that differences can be identified and balanced. There appear to be two main factors affecting

252-520: Is fine, as long as they continue to be managed by people who are steeped in the traditions, or at least able to adapt to them. Often family members can benefit from involving more than one professional advisor, each having the particular skill set needed by the family. Some of the skill sets that might be needed include communication, conflict resolution , family systems, finance, legal, accounting, insurance, investing, leadership development, management development, and strategic planning . Ownership in

294-404: Is made public about financial performance. Ownership may be distributed through trusts or holding companies, and family members themselves may not be fully informed about the ownership structure of their enterprise. However, as the 21st-century global economic model replaces the old industrial model, government policy makers, economists, and academics turn to entrepreneurial and family enterprises as

336-465: Is often used to show the three principal roles in a family-owned or -controlled organization: Family, Ownership and Management. This model shows how the roles may overlap. Everyone in the family (in all generations) obviously belongs to the Family circle, but some family members will never own shares in the family business, or ever work there. A family member is concerned with social capital (reputation within

378-488: Is that family, ownership, and business roles involve different and sometimes conflicting values, goals, and actions. For example, family members put a high priority on emotional capital—the family success that unites them through consecutive generations. Executives in the business are concerned about strategy and social capital—the reputation of their firm in the marketplace. Owners are interested in financial capital—performance in terms of wealth creation. A three-circles model

420-435: Is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the emotional dimension of the issues to the family. The most intractable family business issues are not the business problems the organisation faces, but the emotional issues that compound them. Many years of achievement through generations can be destroyed by

462-887: The Forbes 400 richest Americans, 44% of the Forbes 400 member fortunes were derived by being a member of or in association with a family business. The economic prevalence and importance of this kind of business are often underestimated. Throughout most of the 20th century, academics and economists were intrigued by a newer, “improved” model: large publicly traded companies run in an apparently rational, bureaucratic manner by well trained “organization men.” Entrepreneurial and family firms, with their specific management models and complicated psychological processes, often fell short by comparison. Privately owned or family-controlled enterprises are not always easy to study. In many cases, they are not subject to financial reporting requirements, and little information

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504-655: The Merle Norman House and in 1996 was dedicated as a historic landmark in the City of Santa Monica. In the 1950s Norman purchased several acres of land in Tucson, Arizona and commissioned a large ranch house compound named El Rancho Merlita, which became a vacation retreat for her friends and colleagues. The ranch house became a bed and breakfast in 2004. Merle Norman through herself and her company donated several million to dozens of charities, churches, and veteran programs in

546-422: The family company line through his family's descendants, which included his son and Norman's grand-nephew, Jack Nethercutt II . Merle Norman was friends with legendary MLB player Babe Ruth and sponsored his little League through her company over 15 years. In 1936 Norman commissioned a custom Mediterranean -style mansion to be built in Santa Monica by architect Ellis Martin. It would later be known as

588-588: The United States and Canada. Merle Norman died on January 1, 1972, at the age of 85 in Sydney , Australia. Family company A family business is a commercial organization in which decision-making is influenced by multiple generations of a family , related by blood , marriage or adoption , who has both the ability to influence the vision of the business and the willingness to use this ability to pursue distinctive goals. They are closely identified with

630-400: The additional planning task of balancing family and business demands. There are five critical issues where the needs of the family and the demands of the business overlap—and require parallel planning action to ensure that business success does not create a family or business disaster. Fairness is a fundamental issue in family business decision-making. Solutions that are perceived as fair by

672-466: The business requires those to stay competitive, the interests of the entire family and the business are not aligned. Nepotism has been listed as a problem with family businesses. Forbes writes that "nepotism in family businesses is a phenomenon that has been present for centuries" and that it is "prevalent" in such businesses. Nepotism-based favouritism contributes to a poorer workplace atmosphere and tension, which can impact worker contributions to

714-451: The business. Involving someone else to manage the company requires the founder to be more conscious and formal in balancing personal interests with the interests of the business because they can no longer do this alignment automatically—someone else is involved. The second situation is when more than one person owns the business and no single person has the power and support of the other owners to determine collective interests. For example, if

756-519: The community), dividends, and family unity. The Ownership circle may include family members, investors and/or employee-owners. An owner is concerned with financial capital (business performance and dividends). The Management circle typically includes non-family members who are employed by the family business. Family members may also be employees. An employee is concerned with social capital (reputation), emotional capital (career opportunities, bonuses and fair performance measures). A few people—for example,

798-536: The company had rapidly expanded to 94 independently owned franchises across the contiguous United States, with them predominantly being owned by women. During World War II she temporarily stopped cosmetic production and the company produced gun oil and camouflage sticks for the U.S. Military . Over the next 30 years, Merle Norman Cosmetics expanded as a multi-million dollar cosmetic enterprise encompassing thousands of franchise studios throughout North America. In 1963, Norman would step down as chairman and hand down

840-432: The company to her nephew, J.B. Nethercutt . Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. Her company

882-575: The depth of the Great Depression , Merle Norrman spent $ 150 to open a small local cosmetics studio named Merle Norman Cosmetics in downtown Santa Monica to sell their products more abroad. Norman would begin the "try before you buy" philosophy, letting her customers try on products for free. In the next couple of years women who were interested in the Merle Norman Cosmetics brand wanted to open their own studios throughout California, starting an early chain of franchises dubbed "studios." By 1934,

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924-433: The development of family business and succession process: the size of the family, in relative terms the volume of business, and suitability to lead the organization, in terms of managerial ability, technical and commitment. Arieu proposed a model in order to classify family firms into four scenarios: political, openness, foreign management and natural succession . Potential successors who had professional experience outside

966-424: The differing interests of family members and/or the interests of one or more family members on the one hand and the interests of the business on the other hand require the people involved to have the competencies, character and commitment to do this work. Family-owned companies present special challenges to those who run them. They can be quirky, developing unique cultures and procedures as they grow and mature. That

1008-414: The family and business stakeholders are more likely to be accepted and supported. Fair process helps create organizational justice by engaging family members, whether as owners and employees, in a series of practical steps to address and resolve critical issues. Fair process lays a foundation for continued family participation over generations. The challenge faced by family businesses and their stakeholders,

1050-409: The family business is basically owned and operated by one person, that person usually does the necessary balancing automatically. For example, the founder may decide the business needs to build a new plant and take less money out of the business for a period so the business can accumulate cash needed to expand. In making this decision, the founder is balancing his personal interests (taking cash out) with

1092-436: The family business may decide to leave the firm to found a new one, either with or without the support of the family. Instead, successors tend to be characterized by professional experience only within the family business. The education of potential successors is a critical issue in the succession process because it affects the endowment of managerial capabilities of the firm. If the succession process has been planned in advance,

1134-428: The family enterprise. However, family participation as managers and/or owners of a business can present unique problems because the dynamics of the family system and the dynamics of the business systems are often not in balance. The interests of the entire family may not be balanced with the interests of their business. For example, if a family needs its business to distribute funds for living expenses and retirement, but

1176-447: The family. However, family members are often involved in the operations of their family business in some capacity and, in smaller companies, usually one or more family members are the senior officers and managers. In India, many businesses that are now public companies were once family businesses. Family participation as managers and/or owners of a business can strengthen the company because family members are often loyal and dedicated to

1218-415: The family. It is a useful tool for spotting relationship patterns across generations, and decrypting seemingly irrational behavior. Family myths—sets of beliefs that are shared by the family members—can play important defensive and protective roles in families. Myths help people cope with stress and anxiety and, by prescribing ritualistic behavior patterns, will enable them to establish a common front against

1260-568: The firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack the multi-generational dimension and family influence that create the unique dynamics and relationships of family businesses. A family business is the oldest and most common model of economic organization. The vast majority of businesses throughout the world—from corner shops to multinational publicly listed organizations with hundreds of thousands of employees—can be considered as family businesses. Based on research of

1302-469: The founder or a senior family member—may hold all three roles: family member, owner and employee. These individuals are intensely connected to the family business, and concerned with any or all of the above sources of value creation. A genogram is an organization chart for the family. It is an enhanced family tree that shows not only family events like births and deaths, but also indicates the relationships (close, conflicted, cut-off, etc.) among individuals in

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1344-482: The front of the house. A dining room, a library/study room, a den, a breakfast room, four bedrooms and five bathrooms are among the living spaces. It also includes a guest room and courtyard. The master suite features Pacific Ocean views, a sitting room, two bathrooms and a circular dressing room. The house was designated as Santa Monica Historic Landmark 32 on June 10, 1996. It sold in 2015 for $ 4.1 million. Merle Nethercutt Norman Merle Mozelle Nethercutt

1386-419: The incumbent and successor usually show higher levels of satisfaction. Particularly important is the incumbent’s willingness to step down. The incumbent gradually gives away his power to the successor. This happens step by step and may take several years. Such a transfer of power can take the form of the incumbent providing the successor with entrepreneurial resources that foster the firm's innovation. Eventually,

1428-500: The late 1920s, Merle Norman with her knowledge of chemistry from college, would start creating homemade cosmetics in a makeshift laboratory in her Santa Monica estate's kitchen. Norman would give out free samples to her neighbors. She would then sell her products to local customers, with her nephew J.B. working as a peddler to deliver the products using grocery bags. She would create her "3 Steps to Beauty" line, which featured PowderBase, Cleansing Cream, and Miracol. In 1931 during

1470-429: The needs of the business (expansion). The assets that are owned by the family, in most family businesses, are hard to separate from the assets that belong to the business. Balancing competing interests often become difficult in three situations. The first situation is when the founder wants to change the nature of their involvement in the business. Usually the founder begins this transition by involving others to manage

1512-430: The next, if the family fails to address the psychological issues they face. Applying psychodynamic concepts will help to explain behaviour and will enable the family to prepare for life cycle transitions and other issues that may arise. Family-run organisations need a new understanding and a broader perspective on the human dynamics of family firms with two complementary frameworks, psychodynamic and family systematic. When

1554-436: The organisation. The interest of one family member may not be aligned with another family member. For example, a family member who is an owner may want to sell the business to maximize their return, but a family member who is an owner and also a manager may want to keep the company because it represents their career and they want their children to have the opportunity to work in the company. The challenge for business families

1596-467: The outside world. They provide a rationale for the way people behave, but because much of what makes up a family myth takes place deep beneath the surface, they also conceal the true issues, problems, and conflicts. Although these family myths can turn into a blueprint for family action, they can also turn into straitjackets, reducing a family's flexibility and capacity to respond to new situations. All businesses require planning, but business families face

1638-530: The successor gains all the authority and influence while the incumbent steps down, leaves to company completely, or remains as an advisor (Handler, 1990) . An international body called International Council for Family Business (ICFB) having professor Alain Ndedi as Board of Trustees chairman, is assisting worldwide the private sector and non for profit organisations (Universities, Foundations, etc) to develop effective and successful planning process. Successfully balancing

1680-413: The world's largest family-run businesses are Walmart (United States), Volkswagen Group (Germany), Samsung Group (Korea) and Tata Group (India). The "Global Family Business Index" comprises the largest 500 family firms around the globe. In this index—published for a first time in 2015 by Center for Family Business University of St. Gallen and EY —for a privately held firm, a firm is classified as

1722-809: Was born in Logansport, Indiana . Her family later moved to South Bend, Indiana where she graduated high school. In high school she was a public speaker and musician. She attended a teachers' college and taught in the South Bend school system for several years. Nethercutt later enrolled in the University of Chicago to study chemistry. In 1912 she met Andrew Norman Gullickstead who was an advertiser and would change her name to Merle Norman. They both would move to Santa Monica, California in 1920. Her nephew, J.B. Nethercutt would also leave Indiana and move in with her, eventually also studying chemistry at Caltech . During

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1764-561: Was one of the few to gain an increasing success throughout the Great Depression . Merle Norman Stadium at the University of Southern California and the $ 36 million six-story Merle Norman Pavilion at the UCLA Medical Center, Santa Monica were both named after her. Connie O'Kelley's book Merle Nethercutt Norman: An American Story is a biography of Norman's life. Norman and her husband Andrew Gullickstead had one child who died in miscarriage. Her nephew, J.B. would continue

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