A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
76-472: Meccanica Bessana Toys (mostly known for its acronym and tradename Mebetoys ), was an Italian toy manufacturer that produced die-cast scale model cars during the 1960s and 1970s. The company was purchased by Mattel in 1969, which continued commercialising Mebetoy as one of its brands . Mebetoy's main competition in Italy was the earlier trailblazer Mercury , Polistil and the rarer Ediltoys. Mebetoys
152-747: A $ 2.3 million fine to the Consumer Products Safety Commission for marketing, importing and selling non-compliant toys. Mattel was noted for its crisis response by several newspaper publications, including PRWeek , the Los Angeles Times , Fortune and Business Management. On June 11, 2010, Mattel launched Monster High , a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula , Frankenstein , Cleopatra , Gorgon , Werewolf , and The Mummy . It led to popularity and cult following success which Mattel translated into two spin-offs, each with
228-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
304-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
380-453: A Land Rover (one outfitted for desert photography), and a Lancia Beta coupe – one variation of which came handsomely equipped with bicycle rack and two bikes. These were well detailed, but for comparison of 'family' brands, the paint was done better on the later 1:24 scale Besana brothers Martoys. A few 1:30 scale trucks and vans were also made, like the FIAT 242 Attrez-Raid Rally Van. Why so many of
456-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
532-518: A chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro as the licensed doll maker for the Disney Princess line starting on January 1, 2016. Mattel again became the licensed doll maker, instead of Hasbro, in January 2022 and
608-428: A company-wide community service initiative that focuses on working with nonprofits and organizations around the world to give children a day focused on the power of play. While formerly associated with content productions, as of 2020, Mattel Creations is now an e-commerce and content platform of Mattel, Inc. In April 2020, the company released a Thomas & Friends special titled “The Royal Engine” to celebrate
684-571: A different focus than Monster High; Ever After High in 2013 and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. The 332 feet jump broke the previous 301 feet record set in 2009. In early 2010, HIT Entertainment licensed Thomas & Friends to Mattel for toys. Mattel then agreed to purchase HIT Entertainment from Apax Partners on October 24, 2011, for $ 680 million, excluding its share of
760-428: A doll from scratch and customize everything including facial features, hair, accessories and outfits, and the doll’s favorite places and hobbies. On April 19, 2018, Mattel named former Maker Studios CEO Ynon Kreiz as chairman and the replacement CEO for outgoing CEO Georgiardis who moved on to head Ancestry.com , effective from April 26, 2018. Two months later, the company laid off 2,200 employees partially due to
836-514: A garage in Los Angeles . The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, couldn't fit Ruth's name into that of their company. The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. Matson sold his share and stake to
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#1732868918007912-480: A gumby-like central character named Major Matt Mason . On May 18, 1968, Hot Wheels was released to the market. Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer. That year also saw another doll release, this time, Christie, Barbie's friend and the first black doll, which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends . In 1969, Mattel changed
988-442: A partnership with Google Cardboard. On January 21, 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $ 21 million. On March 30, 2016, Mattel formed a "senior head" division named Mattel Creations to centralize its multi-platform content output. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment and
1064-507: A princess-themed Barbie line in 2010. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella , Ariel , Belle and the two Frozen princesses ( Anna and Elsa ) around its last year of the Disney license in early 2016. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro
1140-601: A reboot of He-Man and the Masters of the Universe, including new toy lines and brand extensions, a new comic book series and a Netflix series. In October 2019, Mattel released Hot Wheels Monster Trucks, which included a full line of die-cast vehicles, and a national live-event tour, Hot Wheels Monster Trucks Live. The company also released a line of gender-neutral dolls called the “Creatable World” Mattel Children’s Foundation announced and organized its second annual "Global Day of Play",
1216-560: A red Duster, were reproduced as Hot Wheels toys. In May 1970, Mattel formed a joint venture film production company " Radnitz/Mattel Productions " with producer Robert B. Radnitz , which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials, and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. Nishpeksh Padmamohan Mehra and Nishchal Shome, are one of Mattel's Inc.'s main directors for Barbie (film series) . The card game Uno (now stylized as UNO )
1292-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of
1368-632: A roof luggage rack carrying two large plastic oil barrels, or the Porsche 912 Rally (a 911 in rally form) with rock guards in thin yellow plastic strips covering the front windshield and hood and also featuring red and chrome body and bumper supports which extended from front to rear bumper. This car, in 1:43 scale, was topped off, literally, with three spare tires on the roof. Mebetoys Innocenti Mini (Italian-made mini) appeared in several different guises – including with skis and sled on its roof rack. Other models were unique because they were not offered elsewhere, like
1444-497: A takeover offer for Mattel, with Hasbro worth about $ 11 billion at the time and Mattel, $ 5 billion. The latter rejected the offer less than a week later, according to Reuters . On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163 , aimed at creating apps based on the former's key brands. That same year, American Girl released “Create Your Own,” allowing kids to create
1520-475: A wood base with a decorative identification plate and covered with a clear plastic display box. These were reissued in the late 1970s. The original Mebetoys logo was an 'opening eye' that looks very similar to the American CBS TV logo. Packaging was often a wood grain beige style with a plastic window – always including the 'eye' logo. Some boxes were other colors like a bright yellow. Then Mattel took over and
1596-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between
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#17328689180071672-517: Is called a razón social . Mattel Mattel, Inc. ( / m ə ˈ t ɛ l / mə- TEL ) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California . Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. It
1748-482: Is the world's second largest toy maker in terms of revenue, after The Lego Group . Two of its historic and most valuable brands, Barbie and Hot Wheels , were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by The NPD Group , a global information research company. Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in
1824-573: The American Girl brand) and Swindon , England -based toymaker Bluebird Toys (along with its most prized property, Polly Pocket ). In the same year, the first American Girl retail store opened for business in Chicago . In 1997, the Fisher-Price Little People toys underwent a redesign to look more like real kids with different skin colors, added arms and hands, and greater detail on
1900-570: The American Girl content creation team in Middleton, Wisconsin were absorbed into Creations the following day. On July 19, 2016, NBCUniversal announced Mattel's license acquisition to produce toys based on the Jurassic Park franchise after Hasbro's rights expired in 2017. Former Google executive, Margo Georgiadis , was announced as company CEO on 17 January 2017. On November 10, 2017 The Wall Street Journal reported that Hasbro had made
1976-517: The Mattel Creations and the "Mattel, Inc. – Toymakers" marketing brands to just Mattel and launched the "red sun" logo with the Mattel wordmark in all capitals for better identity. In 1970, Hot Wheels forged a sponsorship agreement with drag racing drivers Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen . In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and
2052-725: The PBS Kids Sprout channel (now Universal Kids), which would be completed on February 1, 2012 for £680m, and be managed under Mattel's Fisher-Price unit. In 2012, Mattel introduced a doll, Ella, to the Barbie line. The doll is bald and was distributed directly through hospitals to children experiencing hair loss due to cancer and other diseases. On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions , through which it produces original films, TV shows, Web series, live events, and games. Fortune Magazine named Mattel one of
2128-459: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
2204-405: The 1:24 scale vehicles were rather mundane sedans is an interesting question since manufacturers often make sportier cars for play. Whether any of these were used for promotional purposes is unknown. Some of the later cars (and some of the last made by Mebetoys) had rather fat plastic tires and unwieldy wheel designs. Some of the cars seemed spot on in detail and proportions like the Porsche 924 and
2280-616: The Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced. In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. Barbie traveled to the Moon four years before Neil Armstrong and Buzz Aldrin . In 1967, Mattel released a toy astronaut with space vehicles and a Moon base for boys, with
2356-546: The Barbie trademark and turned her into a sex object, referring to her as a "blonde bimbo ". The lawsuit was rejected two years later. In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter branded toys. It was extended in 2002; Mattel became the master licensee for Superman , Batman , Wonder Woman , the Flash , Justice League and Looney Tunes toys for all markets except Asia. In 2001,
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2432-572: The Handlers due to poor health the following year, with Ruth Handler taking over his stake. In 1947, the company had its first successful toy, a ukulele called "Uke-A-Doodle". The company was incorporated in Hawthorne, California in 1948. In 1950, the Magic 8-Ball , currently owned by Mattel themselves, was invented by Albert C. Carter and Abe Bookman. Mattel started television advertisement when it became
2508-820: The ISO Fidia S4 grand touring sedan. Politoys had the Rivolta and Corgi and Matchbox made the Grifo ubiquitous, but nobody else made the Fidia S4. Models such as the Lamborghini Urraco, Maserati Bora, Toyota 2000 GT, and Ferrari 365 GTC-4 were also special and not often seen in 1:43 scale. Corgi Toys made the Bora, but the Mebetoys version was much better proportioned, detailed and painted. Sinclair's Auto Miniatures, largely responsible for bringing
2584-622: The Mattel red pointed circle was added alongside the Mebetoys logo. In 1969, Mebetoys was bought by Mattel , which carried on Mebetoys models and began to market new 1/43 scale cars. At first, these were the same realistic Mebetoys European models and had many opening features, rubber tires, and excellent detail. Incrementally, however, Mattel changed many aspects of Mebetoys. Hard plastic 'speed' tires replaced rubber and new California custom body designs were introduced in 1:43 scale and marketed as Hot Wheels Gran Toros, though they still said Mebetoys on
2660-528: The U.S. legal limit of .06% lead by weight. Other toys were recalled because their strong, detachable magnets could endanger children. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007. The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare , Shonen Jump 's One Piece and thousands of Batman Manga toys due to exposed magnets . In 2009, Mattel paid
2736-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
2812-456: The Volkswagens. Others were less confident in their realism. The Porsche 924 had nearly perfect proportion and the details were exquisite. The wheel design was generic but detailed and attractive with five larger and five smaller slots. Everything opened, including the rear plastic hatch. Even the hidden headlights popped up by moving a lever at the front of the chassis. When fully opened, however,
2888-562: The banishing of Elliot and Ruth Handler from the company they had founded. Arthur S. Spear, then a Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years. In 1978, the Mattel Children's Foundation was founded. Ruth Handler sold her stock in 1980 and finally let loose of the company she co-founded. Mattel debuted its Electronics line in 1977 with an all-electronic handheld game. Its success led to its expansion with game consoles then
2964-495: The base. Thus the marque became less 'European' with more Mattel influence. In order to attract buyers in the U.S. market, models like the realistic Toyota 2000 GT were augmented with ones such as Tom Daniel's fantasy custom Twin Mill (a model still used in the standard Hot Wheels line). The Hot Wheels flames-off-the-wheel emblem was applied to some Mebetoys packaging. "Hot Wheels" was translated into Italian as "Sputafuoco", or literally,
3040-635: The book by Paolo Rampini. Note : Gaps in the number sequence are for models that were never issued to our knowledge . Footnotes Tradename In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "
3116-843: The cars that "spit fire". Thus Mebetoys were marketed as a sort of larger Hot Wheels range. In an interesting twist Mattel's 'Flying Colors' normal sized smaller Hot Wheels were offered in Italy in Italian Mebetoys boxes in the late 1970s. The 1:43 scale line was discontinued entirely around 1983. Mebetoys under Mattel also made a 1:24 scale line which included a BMW 323 coupe, Porsche 924, Porsche 928, Ford Fiesta, Citroen Dyane (one with Zodiac style rubber boat!), Citroen Visa sedan, Alfa Romeo Alfetta (one in Carabinieri livery), Alfa Alfasud Sprint, Alfa Giulietta sedan, FIAT Uno sedan, Volkswagen Beetle, Volkswagen Golf sedan, Talbot Horizon sedan / Simca 1308 sedan, Mercedes-Benz 450 SEL sedan, Opel Kadett,
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3192-400: The characters of Frozen were part of the line. The latest collection of dolls was available for purchase in January 2023. In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off. The following month, an upgraded View-Master to provide a virtual reality viewing experience was announced through
3268-471: The circus (and related companies) in 1982 for $ 22.8 million. In the early 1980s, Mattel produced video game systems , under its own brands and under license from Nintendo . In 1985, the company launched the Barbie “We Girls Can Do Anything” TV advertising campaign to encourage girls to believe in themselves. They also released the CEO / Day-to-Night Barbie to celebrate women becoming CEOs. In 1986, Barbie joined
3344-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when
3420-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
3496-465: The diecast collector hobby to the United States, discussed that many people were not aware that Mebetoys also made a few promotional issue diecast cars. In the 1960s the company issued a couple of 1:24 scale Alfa Romeos, referred to as the "le veterane" set. These two cars were a 1925 P2 World Champion Grand Prix car and a 1951 Alfetta racer. They had exquisite detail with rubber tires and were mounted on
3572-632: The exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation). Mattel returned to working with Disney the following year. In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County . In 1992, Mattel created
3648-558: The face, hair, and clothes. Also that year, Mattel acquired View-Master , and Hot Wheels partnered with NASCAR drivers Kyle Petty and Jack Baldwin leading to the production of the first NASCAR-themed vehicles. In 1998, Mattel donated $ 25 million to help rebuild UCLA’s children’s hospital, which was later renamed the UCLA Mattel Children's Hospital . Barbie was inducted into the National Toy Hall of Fame that year and
3724-406: The factory was originally part of Fisher-Price outsourcing production to China . A chain of events followed that led to its distribution of millions of hazardous toys, including ones contaminated with lead. On August 14, 2007, Mattel recalled over 18 million products, with Louise Story of The New York Times in close coverage. Many of the products had surface coatings that contained more than
3800-497: The first President Barbie, claiming that Barbie has run for President 7 times since 1992 and released an all-ticket in 2016. Mattel entered the gaming business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo . The company purchased Fisher-Price, Inc. on August 20, 1993, and Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997. In 1998, Mattel acquired Pleasant Company (creators of
3876-631: The first Thomas & Friends theme park, Thomas Land, opened in Fujikyu Park in Japan . Mattel purchased The Learning Company (formerly SoftKey) in 1999 for $ 3.5 billion, but sold it the following year at a loss. The company had a $ 430.9 million net loss that year. Mattel earned the first grant for the Disney Princess doll license in 2000. In December 2000, Mattel sued Danish-Norwegian europop band Aqua , claiming their song " Barbie Girl " violated
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#17328689180073952-475: The first diverse line of Barbie dolls with a Hispanic doll and the first African-American Barbie (unrelated to Barbie friend Christie), which will eventually include iterations of Barbie from more than 40 countries. In 1982, He-Man and the Masters of the Universe line of action figures was released, which inspired a three-issue comic book mini-series, an animated series and a live-action film. The Felds bought
4028-567: The first life-sized Hot Wheels car, the Twin Mill, was created. More than twenty life-sized cars were created and all of them were inducted into the Hot Wheels Garage of Legends. American Girl launched its “Girl of the Year” campaign in 2001 to highlight dolls with contemporary stories; each doll is only available for a year. In 2002, the company closed its last factory in the United States ;
4104-530: The first sponsor of the Mickey Mouse Club TV series. The Fisher-Price Corn Popper , and the Xylophone was released in 1957. Mattel would ultimately acquire Fisher-Price on August 20, 1993. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy , a talking doll that was voiced by June Foray and revolutionized
4180-568: The headlight lever stuck out from under the front bumper like some kind of strange antenna. The seats tilted forward, but chrome plating the steering wheel and gear shift was not so realistic. Another negative was that though the doors opened they did not include the door frame window surround. After selling the brand to Mattel , the Besana brothers set up Martoys . This firm made car models in 1/24-scale for only two years, from 1974 to 1976. Then, possibly because of confusion with Louis Marx and Company ,
4256-471: The issue of girls seeing themselves as less capable than boys. On June 14, 2019, Mattel released new Hot Wheels ID line of cars, which are embedded with NFC chips so that people can scan the cars and then build tracks, race, and view race stats for combined digital and physical racing play. On December 16, Mattel released an update that allowed kids to scan their cars into an app and then access different coding exercises. On August 19, 2019, Mattel announced
4332-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
4408-557: The line, eventually becoming incorporated in 1982. Mattel Electronics forced Mattel to take a $ 394 million loss the following and almost filed for bankruptcy. In 1979, through Feld Productions , Mattel purchased the Holiday on Ice and Ice Follies for $ 12 million, Also acquired that year was Western Publishing for $ 120 million in cash and stock. which they sold to Richard A. Bernstein in December 4 years later. In 1980, Mattel introduced
4484-465: The liquidation of Toys "R" Us in the U.S. Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets. On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division
4560-466: The list of famous individuals painted by Andy Warhol . New York City -based venture capital firms E.M. Warburg, Pincus & Co. , and Drexel Burnham Lambert invested a couple hundred million dollars in Mattel in 1984 to help the company survive. However, the Masters of the Universe action figure line sales dropped, causing a $ 115 million loss in 1987. In the late 1980s, John W. Amerman, who joined Mattel in 1980 as head of its international division,
4636-481: The name was changed to Bburago , with two 'Bs' (the first B stood for the creator's name, Besana, while the remainder was for the town of Burago di Molgora where the models were made). Bburago became probably the most well-known and popular producer of 1:18 scale models through the 1980s and 1990s. Bburago's assets were sold in 2006 to Maisto. The present list was compiled using Mebetoys catalogues and information from Besana Mebetoys website, The Gran Toros website and
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#17328689180074712-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
4788-502: The program’s 75th anniversary, featuring animated versions of Queen Elizabeth and Prince Charles as children and introduced by the Duke of Sussex. In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat . Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during
4864-541: The same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars. That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization’s Sustainable Development Goals , including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into
4940-561: The show’s content. On December 24, 2018, Mattel announced the loss of the DC Comics toy license to Spin Master starting in the spring of 2020, hitting an 18-year low on its share price which concluded at $ 9.25 for a share. Mattel reorganized Mattel Creations and renamed it Mattel Television on February 5, 2019, which would be headed by former Disney Branded Television programming executive Adam Bonnett. On June 30, 2020, Fred Soulie in turn
5016-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
5092-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
5168-417: The top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years. On February 28, 2014, Mattel acquired Mega Brands On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. Mattel added
5244-535: The toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. In 1961, Mattel introduced the Ken doll . The company went public in 1960 and became listed on the New York Stock Exchange 3 years later. Mattel also acquired a number of like-minded companies during the 1960s. The Barbie Dreamhouse made with cardboard and paper made its debut in 1962, when also
5320-525: The triumvirate of diecast models on the European continent, though Danish Tekno and Italian Rio Models also were important. Models were exact to scale with many moving parts, and generally more sophisticated than venerable British producers Corgi and Dinky Toys . Mebetoys models were known for well-done castings. Some were very clever model selections such as the Autobianchi A66 Elaf petroleum with
5396-419: Was "role-tripled" to general manager and senior vice president of the new division. On March 9, 2019, Mattel celebrated Barbie's 60th anniversary. As part of the anniversary celebrations, Mattel released 20 new role model dolls in its Shero line to recognize influential women around the world. Mattel donated $ 1 from every sale to its Dream Gap Project Fund, which aims to work with other organizations to end
5472-518: Was invented by Merle Robbins in 1971, and was acquired by Mattel in 1996. In 1971, Mattel purchased The Ringling Bros. and Barnum & Bailey Circus from the Feld family for $ 40 million, whom Mattel kept on as management. Mattel sold the circus corporation by December 1973 although it was profitable; Mattel showed a $ 29.9 million loss in 1972. In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which led to
5548-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
5624-451: Was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands, where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018. Hot Wheels celebrated its 50th anniversary
5700-479: Was named the company’s new chairman and improved its financial performance in 1987 by focusing on core brands. It paid off as sales of Barbie dolls and accessories increased from $ 430 million to almost $ 1 billion between 1987 and 1992. Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. Mattel also negotiated
5776-499: Was started by Ugo and Martino Besana in 1959 in Oleggio Castello , Italy. Their brother Mario Besana joined the company in 1967, one year after the company started. A diecast car line was started that same year, rather late compared to the entry of many other companies in the early-to-mid-1950s. In detail and proportion, Mebetoys joined superior model producers of French Solido and fellow Italian Polistil , in many ways these became
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