A chain store or retail chain is a retail outlet in which several locations share a brand , central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store. In 2005, the world's largest retail chain, Walmart , became the world's largest corporation based on gross sales.
65-561: 49°11′03″N 122°34′10″W / 49.184193°N 122.569430°W / 49.184193; -122.569430 The McBarge , officially named the Friendship 500 , is a former McDonald's restaurant, built on a 187-foot-long (57 m) barge for Expo '86 in Vancouver , British Columbia. Moored on Expo grounds in Vancouver's False Creek , it was the second floating McDonald's location in
130-653: A hamburger stand and later turned the company into a franchise , with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc , a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois , it moved to nearby Chicago in June 2018. McDonald's is also
195-486: A synth and tweak sounds with special effects. On the river Elbe in Hamburg, Germany, is the world's only "McBoat," a float-through service (similar to drive-through ) for people on the river. In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first significant redesign since the 1970s. It resembles a coffee shop, with wooden tables, faux-leather chairs, and muted colors;
260-564: A "Walk-Thru" service in place of Drive-Thru. McCafé is a café -style accompaniment to McDonald's restaurants. The concept was created by McDonald's Australia, starting with Melbourne in 1993. From 2015 to 2016, McDonald's tried a more flexible burger service and restaurant concept based on other restaurants such as Shake Shack and Grill'd . It was rolled out for the first time in Australia in early 2015 and expanded to China, Hong Kong, Singapore, Arabia, and New Zealand, with ongoing trials in
325-540: A chain of teashops which became a staple of the High Street in the UK, and at its peak, the firm numbered around 200 cafes. The displacement of independent businesses by chains has sparked increased collaboration among independent businesses and communities to prevent chain proliferation. These efforts include community-based organizing through Independent Business Alliances (in the U.S. and Canada) and "buy local" campaigns. In
390-729: A national concern in the mid-19th century under the management of their grandson William Henry Smith . The world's oldest national retail chain, the firm took advantage of the railway boom during the Industrial Revolution by opening news-stands at railway stations beginning in 1848. The firm, now called WHSmith, had more than 1,400 locations as of 2017. In the U.S., chain stores likely began with J. Stiner & Company, which operated several tea shops in New York City around 1860. By 1900, George Huntington Hartford had built The Great Atlantic & Pacific Tea Company , originally
455-554: A real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). McDonald's is the world's largest fast food restaurant chain by number of locations , serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries , although their menu also includes other items like chicken, fish, fruit, and salads. Their bestselling licensed item
520-646: A seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal. During March of each year, McDonald's offers a Shamrock Shake to honor Saint Patrick's Day . In addition, the chain also sells some items within the United States on a regional basis; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile ,
585-504: A shopping mall. Other McDonald's are located in Walmart stores. McStop is a location targeted at truckers and travelers who may have services found at truck stops . In Sweden, Happy Meal boxes can be used as goggles, with the game Slope Stars . In the Netherlands, McDonald's has introduced McTrax that doubles as a recording studio; it reacts to touch. They can create their own beats with
650-631: A small amount of complex carbs to aid in satiety more quickly. There are over 36,000 McDonald's restaurants globally. Over a third of these (14,146 restaurants) are in the United States alone. The second highest number is in Japan, with 2,975 restaurants, followed by China, with 2,700. These three countries make up the majority of global McDonald's stores. In the United States, most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it
715-524: A symbol of globalization and the spread of the American way of life . Its prominence has made it a frequent topic of public debates about obesity , corporate ethics , and consumer responsibility . McDonald's predominantly sells hamburgers , various types of chicken , chicken sandwiches , French fries , soft drinks, shakes , breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On
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#1732869206076780-461: A tea distributor based in New York, into a grocery chain that operated almost 200 stores. Dozens of other grocery, drug, tobacco, and variety stores opened additional locations, around the same time, so that retail chains were common in the United States by 1910. Several state legislatures considered measures to restrict the growth of chains, and in 1914 concern about chain stores contributed to passage of
845-559: Is accused of paying less with arbitrary schedule adjustments and pay delays. McDonald's former CEO, Steve Easterbrook , earned an annual salary of $ 1,100,000. In September 2017, two British McDonald's stores agreed to a strike over zero-hours contracts for staff. Picket lines were formed around the two stores in Crayford and Cambridge . The strike was supported by then Leader of the Opposition Jeremy Corbyn . Workers at
910-511: Is customized to reflect consumer tastes in their respective countries. Restaurants in several countries, particularly in Asia, serve soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which
975-550: Is known in many countries, often has separate stations for placing, paying for, and picking up orders while the customer remains in their vehicle; it was first introduced in Sierra Vista , Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield , Manchester, in 1986. In 1994, McDonald's attempted Hearth Express, a prototype specializing in homestyle takeout meals. Among
1040-469: Is more than double that of battery cage systems, will require new research to mitigate. The facilities have higher ammonia levels because feces are kicked into the air. Producers raised concerns about the production cost, which is expected to increase by 36 percent. Chain store In 1792, Henry Walton Smith and his wife Anna established W.H. Smith as a news vending business in London that would become
1105-458: Is only available in the southwestern state of New Mexico . Products are offered as either "dine-in" (where the customer opts to eat in the restaurant) or "take-out" (where the customer opts to take the food off the premises). "Dine-in" meals are provided on a plastic tray with a paper insert on the floor of the tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive McDonald's-branded brown paper bag. In both cases,
1170-453: Is the last remaining music chain store in the United States and has shrunk from over 1,000 at its height to 270 locations in 2018. In 2019, Payless ShoeSource stated that it would be closing all remaining 2,100 stores in the US. A restaurant chain is a set of related restaurants in many different locations that are either under shared corporate ownership or franchising agreements. Typically,
1235-495: Is their french fries, followed by the Big Mac . The McDonald's Corporation revenues come from the rent, royalties , and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees), the majority of whom work in the restaurant's franchises. McDonald's has been subject to criticism over
1300-470: The Georgie Pie fast food chain it bought out in 1996. In Greece, the signature hamburger, Big Mac, is changed by adding Tzatziki sauce and packaging in a pita. In the United States and Canada, after limited trials on a regional basis, McDonald's began offering in 2015 and 2017, respectively, a partial breakfast menu during all hours its restaurants were open. All-day breakfast was phased out from menus at
1365-794: The Federal Trade Commission Act and the Clayton Antitrust Act. Isidore, Benjamin and Modeste Dewachter originated the idea of the chain department store in Belgium in 1868, ten years before A&P began offering more than coffee and tea. They started with four locations for Maisons Dewachter (Houses of Dewachter): La Louvière , Mons , Namur and Leuze . They later incorporated as Dewachter frères (Dewachter Brothers) on January 1, 1875. The brothers offered ready-to-wear clothing for men and children and specialty clothing such as riding apparel and beachwear. Isidore owned 51% of
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#17328692060761430-501: The McBarge has never actively been used for anything and has been drifting from owner to owner for thirty-four years. The floating restaurant was designed by Robert Allan Ltd. for Expo 1986 and was one of five McDonald's locations on the Expo grounds, all of which were constructed for a total of $ 12 million. McDonald's originally intended to continue using it as a restaurant after Expo '86, but
1495-582: The McBarge's current owner, Gastown developer Howard Meakin, submitted a proposal to the Mission city council for a waterfront development on the Fraser River , with the former McBarge as the centrepiece. Named "Sturgeon's on the Fraser", the development would include multiple restaurants and a marina complex, including paddlewheeler excursions and float plane service to Victoria and Nanaimo . As of August 2010,
1560-458: The McDonald's franchise at Saint-Barthélémy, Marseille , occupied the restaurant in protest against its planned closure. Employing 77 people, the restaurant is the second-biggest private sector employer in Saint-Barthélémy, which has an unemployment rate of 30 percent. Lawyers for Kamel Guemari, a shop steward at the franchise, claimed an attempt was made to kill him when a car drove at him in
1625-507: The McResource website amidst negative publicity and criticism. McDonald's plans to continue an internal telephone help line through which its employees can obtain advice on work and life problems. The Roosevelt Institute , a liberal think tank , accuses some McDonald's restaurants of actually paying less than the minimum wage to entry positions due to "rampant" wage theft . In South Korea, McDonald's pays part-time employees $ 5.50 an hour and
1690-492: The U.S. Supreme Court in 1931. Between then and 1933, 525 chain-store tax bills were introduced in state legislatures, and by the end of 1933 special taxes on retail chains were in force in 17 states. A chain store is characterised by the ownership or franchise relationship between the local business or outlet and a controlling business. While chains are typically "formula retail", a chain refers to ownership or franchise, whereas "formula retail" or "formula business" refers to
1755-653: The U.S., trade organizations such as the American Booksellers Association and American Specialty Toy Retailers do national promotion and advocacy. NGOs like the New Rules Project and New Economics Foundation provide research and tools for pro-independent business education and policy while the American Independent Business Alliance provides direct assistance for community-level organizing. A variety of towns and cities in
1820-603: The U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac. Nevertheless, the pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers. In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches. This announcement came after
1885-617: The US market. In dedicated "Create Your Taste" (CYT) kiosks, customers could choose all ingredients, including the type of bun and meat, along with optional extras. CYT food was served to the table on wooden boards, fries in wire baskets, and salads in china bowls with metal cutlery at a higher price. In November 2016, Create Your Taste was replaced by a "Signature Crafted Recipes" program designed to be more efficient and less expensive. McDonald's playgrounds are called PlayPlaces. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds . The first PlayPlace with
1950-676: The US), or as exceeding municipal zoning authority (i.e., regulating "who owns it" rather than the characteristics of the business). Non-codified restrictions will sometimes target "chains". A municipal ordinance may seek to prohibit "formula businesses" in order to maintain the character of a community and support local businesses that serve the surrounding neighborhood. Brick-and-mortar chain stores have been in decline as retail has shifted to online shopping , leading to historically high retail vacancy rates. The hundred-year-old Radio Shack chain went from 7,400 stores in 2001 to 400 stores in 2018. FYE
2015-415: The United States whose residents wish to retain their distinctive character—such as San Francisco ; Provincetown, Massachusetts and other Cape Cod villages; Bristol, RI ; McCall, Idaho ; Port Townsend, Washington ; Ogunquit, Maine ; Windermere, Florida and Carmel-by-the-Sea, California —closely regulate, even exclude, chain stores. They don't exclude the chain itself, only the standardized formula
McBarge - Misplaced Pages Continue
2080-541: The barge into a seafood restaurant, though a location had not been secured. Later in 2021 it was reported that an undisclosed site had been selected but was awaiting government approval. McDonald%27s McDonald's Corporation , doing business as McDonald's , is an American multinational fast food chain , founded in 1940 as a restaurant operated by Richard and Maurice McDonald , in San Bernardino, California , United States. They rechristened their business as
2145-510: The barge remained empty at the Expo grounds until 1991, when the new owner of the grounds forced McDonald's to remove it. It has since been anchored derelict in Burrard Inlet , north of Burnaby, British Columbia . In 2003, Marvel Entertainment and New Line Cinema rented the barge as a filming location for the 2004 film Blade: Trinity as the lair of the Nightstalkers . In June 2009,
2210-481: The barge would soon be leaving Burrard Inlet after nearly 30 years. It was moved to Maple Ridge, British Columbia on December 22. The barge was scheduled for a $ 4.5-million refit there before being relocated to an undisclosed location. In 2017, the barge's owners, alongside diving pioneer Phil Nuytten , announced plans to convert it into an attraction called the Deep Ocean Discovery Centre . An event
2275-466: The characteristics of the business. There is considerable overlap because key characteristic of a formula retail business is that it is controlled as a part of a business relationship, and is generally part of a chain. Nevertheless, most codified municipal regulation relies on definitions of formula retail (e.g., formula restaurants ), in part because a restriction directed to "chains" may be deemed an impermissible restriction on interstate commerce (in
2340-510: The company's worldwide reach. The sale cost Kroc $ 2.7 million, a huge sum during that time. The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become
2405-420: The company, while his brothers split the remaining 49%. Under Isidore's (and later his son Louis') leadership, Maisons Dewachter would become one of the most recognized names in Belgium and France with stores in 20 cities and towns. Some cities had multiple stores, such as Bordeaux, France . Louis Dewachter also became an internationally known landscape artist, painting under the pseudonym Louis Dewis . By
2470-487: The early 1920s, chain retailing was well established in the United States, with A&P, Woolworth's , American Stores, and United Cigar Stores being the largest. By the 1930s, chain stores had come of age, and stopped increasing their total market share. Court decisions against the chains' price-cutting appeared as early as 1906, and laws against chain stores began in the 1920s, along with legal countermeasures by chain-store groups. State taxes on chain stores were upheld by
2535-564: The end of 2024 as a test. The outlets will have a smaller real-estate footprint than regular McDonald's restaurants and are focused on selling coffee and other drinks to afternoon customers. The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s. In October 2024, an E. coli outbreak occurred associated with contaminated Quarter Pounder burgers from McDonald's. As of October 30, one person died, 27 were hospitalized, and 90 were sickened across 13 US states. Since
2600-631: The familiar crawl-tube design with ball pits and slides was introduced in 1987 in the US, with many more being constructed soon after. McDonald's Next uses open-concept design and offers "Create Your Taste" digital ordering. The concept store also offers free mobile device charging and table service after 6:00 pm. The first store opened in Hong Kong in December 2015. Some locations are connected to gas stations and convenience stores, while others called McExpress have limited seating or menu or may be located in
2665-604: The familiar golden arches, the restaurants feature "semi-swooshes" (half of a golden arch), similar to the Nike swoosh . McDonald's began banning smoking in 1994 when it restricted customers from smoking within its 1,400 wholly owned restaurants. As a result of the COVID-19 pandemic , McDonald's closed most seating and all play areas in its United States restaurants. It transitioned to drive-thru and curbside orders at locations and online food ordering delivery services. In July 2020, for
McBarge - Misplaced Pages Continue
2730-465: The fare offered were meatloaf, fried chicken, and baked ham. This experiment started with a single location in Darien, Illinois but closed in only one year. In some countries, McDrive locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, mostly in downtown districts, that offer
2795-600: The first fish and chips restaurant (as opposed to a take-away) in London, and its instant popularity led to a chain comprising 22 restaurants with locations around London and seaside resorts in southern England including Brighton , Ramsgate and Margate . In 1864, the Aerated Bread Company (ABC) began operating a chain of teashops in Britain. ABC would be overtaken as the leader in the field by Lyons , co-founded by Joseph Lyons in 1884. From 1909 Lyons began operating
2860-482: The guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was granted a U.S. trademark. The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955. This
2925-504: The health effects of its products and its participation in various legal cases. Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California , on May 15, 1940. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's
2990-762: The individual items are wrapped or boxed as appropriate. Since Steve Easterbrook became CEO of the company in 2015, McDonald's has streamlined the menu which in the United States contained nearly 200 items. The company has looked to introduce healthier options and removed high-fructose corn syrup from hamburger buns . The company has removed artificial preservatives from Chicken McNuggets , replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch, and powdered lemon juice. In September 2018, McDonald's USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in
3055-487: The late 1990s, McDonald's has attempted to replace employees with electronic kiosks that would perform actions such as taking orders and accepting money. In 1999, McDonald's first tested "E-Clerks" in suburban Chicago, Illinois, and Wyoming, Michigan , with the devices being able to "save money on live staffers" and attracting larger purchase amounts than average employees. In 2013, the University of Oxford estimated that in
3120-463: The most common theme on the McDonald's Facebook wall was concern for hens. By September 2014, McDonald's heeded the criticism and declared they would strive to eliminate caged eggs by 2017. By January 2018, McDonald's accounced they had succeeded in meeting their goal. In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025 for all American restaurants. McDonald's met their goal nearly two years ahead of schedule, announcing
3185-867: The option of fixed contracts instead. A study released by Fast Food Forward conducted by Anzalone Liszt Grove Research showed that approximately 84 percent of all fast food employees working in New York City in April 2013 had been paid less than their legal wages by their employers. From 2007 to 2011, fast food workers in the U.S. drew an average of $ 7firstbillion of public assistance annually resulting from receiving low wages. The McResource website advised employees to break their food into smaller pieces to feel fuller, seek refunds for unopened holiday purchases, sell possessions online for quick cash, and "quit complaining" as "stress hormone levels rise by 15 percent after ten minutes of complaining." In December 2013, McDonald's shut down
3250-401: The ordering process (along with others working in the kitchen or other back-of-the-house roles). There was no seating in this restaurant. On August 5, 2013, The Guardian revealed that 90 percent of McDonald's UK workforce are on zero-hour contracts , making it possibly the largest such private sector employer in the country. In April 2017, due to employee strikes, they gave all employees
3315-402: The proposal enjoyed local support, but awaited council approval. Concerns over float plane noise and other environmental issues meant the development was ultimately rejected. Other proposals that have been put forward without owner interest include using the barge as a homeless shelter to alleviate overcrowding in Vancouver's current temporary shelters. In December 2015, Meakin announced that
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#17328692060763380-420: The red was muted to terracotta, the yellow was shifted to golden for a more "sunny" look, and olive and sage green were added. The warmer look has less plastic and more brick and wood, with modern hanging lights for a softer glow. Many restaurants feature free Wi-Fi and flat-screen TVs. Other upgrades include double drive-thrus, flat roofs instead of the angled red roofs, and fiberglass instead of wood. Instead of
3445-577: The regional market is more familiar (such as the sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore and Japan). McDonald's restaurants in China include fried buns and soybean milk on their breakfast menus. In Germany and some other Western European countries, McDonald's sells beer. In New Zealand, until 2020, McDonald's sold meat pies after local affiliate McDonald's New Zealand partially relaunched
3510-525: The restaurant car park. In March 2015, McDonald's workers in 19 U.S. cities filed 28 health and safety complaints with the U.S. Occupational Safety and Health Administration , which allege that low staffing, lack of protective gear, poor training, and pressure to work fast resulted in injuries. The complaints allege that, because of a lack of first aid supplies, workers were told by management to treat burn injuries with condiments such as mayonnaise and mustard . The Fight for $ 15 labor organization aided
3575-430: The restaurants within a chain are built to a standard format through architectural prototype development and offer a standard menu and/or services. Fast food restaurants are the most common, but sit-down restaurant chains also exist. Restaurant chains locations are often found near highways , shopping malls and densely populated urban or tourist areas . In 1896, Samuel Isaacs from Whitechapel , east London opened
3640-559: The start of the COVID-19 pandemic in 2020. In partnership with the Central Food Technological Research Institute in India , McDonald's has introduced millet -based buns on September 4, 2024. Three major ( Pearl millet , Sorghum , and Finger millet ) and two minor ( Proso and Paspalum scrobiculatum ) millets are used which makes up 22% of the bun. It provides more calcium, iron, and protein in addition to
3705-967: The succeeding decades, there was a 92% probability of food preparation and serving becoming automated in fast food establishments. By 2016, McDonald's "Create Your Taste" electronic kiosks were seen in some restaurants internationally where customers could custom order meals. In 2017, McDonald's launched an app in the United States that allows customers to skip the ordering line inside or drive through and order online. Many McDonald's locations have special parking spaces for such orders. In September 2019, McDonald's purchased an AI-based start-up, Apprente, to replace human servers with voice-based technology in its US drive-throughs. In early 2023, McDonald's opened its first largely automated restaurant in Fort Worth, Texas . The restaurant in question would de-emphasize human contact when ordering, with employees available if there were problems but who would otherwise be absent from
3770-615: The successful elimination of caged eggs in February 2024. Since McDonald's purchases over 2 billion eggs per year or 4 percent of eggs produced in the United States, the switch is expected to have a major impact on the egg industry. It is part of a general trend toward cage-free eggs driven by consumer concern over the harsh living conditions of hens. The aviary systems from which the new eggs will be sourced are troubled by much higher mortality rates, as well as introducing environmental and worker safety problems. The high hen mortality rate, which
3835-660: The successful testing of Beyond Meat plant based meat substitutes. In late 2022, McDonald's announced the addition of the Double McPlant at all restaurants in the United Kingdom and Ireland starting January 4 due to the success of the McPlant. In 2024, select McDonald's in the UK were testing vegan ice cream called Choco Scoop and Strawberry Scoop and receiving positive reviews. The company often introduces items temporarily or brings them back after long absences. McDonald's Menu
3900-494: The workers in filing the complaints. McDonald's has been criticized for using factory farmed fast growing chicken breeds in their supply chain. These breeds are more likely to suffer from welfare issues such as broken or fractured bones, leg deformities and heart failure. Throughout 2014, the Facebook page for McDonald's Australia was inundated with posts about McDonald's use of caged eggs. For 87 consecutive days during mid-2014,
3965-509: The world (the first being in St. Louis , Missouri), intended to showcase future technology and architecture. Although the floating design allowed for the barge to operate in a new location following the exhibition, the derelict McBarge was anchored empty in Burrard Inlet from 1991, amid industrial barges and an oil refinery, until it was moved in December 2015 to Maple Ridge, British Columbia. Apart from brief use by its original owner, McDonald's, in 1986,
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#17328692060764030-526: The year's second quarter, McDonald's reported earnings of 66 cents per share. Compared to the same period of last year, it represented a fall of 68%. In July 2023, the company announced it was working towards a new fast-food brand called CosMc's that would be tested at ten sites. The first location was opened in December 2023 in Bolingbrook, Illinois , and the company is working to open nine restaurants in Texas by
4095-428: Was a hamburger-headed chef who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. Clown mascot Ronald McDonald was introduced in 1963 to market the chain to children. On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services," which continues to be renewed. By September 13, McDonald's, under
4160-423: Was planned for 21 October 2017 to launch a crowdfunding campaign, but was cancelled due to weather concerns. A petition to Vancouver City council to give the barge Historic Place Status received only 185 signatures. No mention has been made of a rescheduled event, its Facebook and Twitter have not been updated since 2017, and its YouTube account has been closed. In 2020, it was reported that there were plans to refit
4225-453: Was the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry. Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began
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