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26-492: Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group, a global fashion house which encompassed over 20 brands. He left BCBG in 2016. BCBG Max Azria filed for bankruptcy in 2017 and was sold to Marquee Brands and Global Brands Group . Later Azria served as

52-494: A global brand, adopted in homes everywhere to prevent virus-carrying insects," Max Azria said in a statement. Entrepreneurial at heart, it was only natural for the 68 year old to dive into a startup rather than retire. ZappLight is a "2-in-1" LED light bulb and bug zapper. ZappLight is disrupting the bug zapper industry that has been around since the 80's. The ZappLight's new spin is combining an LED light that attracts bugs and mosquitoes and functions as an actual light bulb, along with

78-503: A line of women's apparel in Paris, Azria moved to Los Angeles in 1981 and launched Jess, a series of new-concept retail boutiques for women's apparel. In 1989, Azria launched BCBG Max Azria, named for the French phrase " bon chic, bon genre ," a Parisian slang phrase which means "good style, good attitude". He was applauded for offering designer fashion at affordable price points and inducted into

104-598: Is a Ukrainian-born American fashion designer . She was the Chief Creative Officer of BCBGMAXAZRIA Group, a global fashion house with over 20 brands. Lubov Azria was born on November 8, 1967, in Kyiv , Soviet Ukraine . Growing up as an only child, Azria studied ballet from an early age and eventually trained with the renowned Bolshoi Ballet youth division. In 1980, her parents relocated to San Antonio, Texas , United States, where Azria further explored her passion for

130-497: Is also stepmother to Max's three elder children, Michael, Joyce and Marine. Azria lives with her family in Holmby Hills , California, in a 60-room mansion called la Maison du Soleil that Azria decorated along with interior designer Aly Daly, built by architect Paul Williams and valued at 85 million dollars. Azria is involved with arts and charitable organizations. With her husband, Azria has co-chaired for three consecutive years

156-537: Is her "favorite part of the day." In 2010, Azria was recognized for her work as a designer with membership in the Council of Fashion Designers of America (CFDA), inducted as part of its Class of 2010. BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28, 2017; it was reported that in July 2017 the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group , which bought

182-404: Is often featured in major fashion publications such as Vogue , InStyle , and Vanity Fair in addition to online sites including Style.com and iFashion Network. BCBG Max Azria Group filed for Chapter 11 bankruptcy protection on February 28, 2017; it was reported in July 2017 that the brand and its sister labels would be taken over by Marquee Brands and Global Brands Group, which bought

208-493: The Council of Fashion Designers of America (CFDA) in 1998. The BCBG Max Azria Runway collection was first presented at New York Fashion Week in 1996. Azria maintained two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone , Halle Berry , Fergie , and Alicia Keys have worn

234-512: The Hervé Léger fashion house in 1998, marking the first time in history that an American designer had acquired a French couturier. In early 2007, he relaunched the Hervé Léger label with his own designs, which were quickly embraced by celebrities and trendsetters worldwide. In fall 2008, Max Azria presented BCBG Max Azria Runway, Max Azria, and Hervé Léger by Max Azria at New York Fashion Week; this

260-457: The intellectual property rights and assets of the company. Nearly three years after leaving her job as creative director of BCBG, Lubov introduced her new label, La Bohème in 2019. Lubov married Max Azria on July 11, 1992, and remained together for 27 years until his death. He died of lung cancer at a hospital in Houston on May 6, 2019. They had three daughters, Chloe, Anais and Agnes; Azria

286-543: The intellectual property rights and assets of the company. Azria was married twice. He was divorced from his first wife with whom he had three children: Michael John Azria (born 1974), Joyce Azria Nassir (born 1981), and Marine Azria (born 1984). Max was married to Lubov Azria , chief creative officer for BCBG Max Azria Group. Lubov was born in Ukraine . Max and Lubov had three children: Chloe (born 1993), Nushi (born 1996), and Agnes (born 1997). Max's daughter, Joyce Azria, became

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312-600: The CEO of ZappLight. Max Azria was born in Sfax , Tunisia , the youngest of six children to a family of both Sephardi Jewish and Mizrahi Jewish ( Tunisian-Jewish ) descent. As a child, he was educated in southeastern France before his family immigrated to Paris in 1963. His brother is Serge Azria, the founder of the women's clothing lines Joie, Current/Elliott, and Equipment which is based in Los Angeles . After 11 years of designing

338-487: The annual Art Party Benefit in support of the Whitney Museum of American Art 's Independent Study Program. The Azrias co-hosted with Kate Bosworth in 2007, with Rachel Bilson in 2008 and with Camilla Belle in 2009. Azria collaborated with artist E.V. Day In 2008 for an Hervé Léger-inspired sculpture sold at auction during the event, and with artist Mark Fox in 2009 to create a limited edition umbrella celebrating

364-502: The arts and attended Robert E. Lee High School . In 1986, Azria moved to Los Angeles, California , where she obtained a degree from the Fashion Institute of Design & Merchandising . Azria joined BCBG Max Azria Group in 1991 after a mutual friend referred her to the company's founder, and her future husband, Max Azria . As chief creative officer , Azria led the company's design team and oversaw marketing and merchandising for

390-562: The bottle she says, "because this is something that I feel strongly about. There is a real person behind the vision." Azria used social media to connect with customers. "You don't always have to be right," she has said, "but you have to be focused on the customers' needs." She maintained a blog with behind-the-scenes information and creative inspiration, and she frequently updated the company's Twitter page. Azria has said that she watches "the TED conference incessantly" and that browsing YouTube

416-528: The collection's looks, would join her husband on the runway to address the audience. Azria partnered with perfumer Sarah Horowitz-Thran to create BCBG Max Azria's first fragrance, called Within, which launched in stores across the United States in November 2009. Azria was involved with the development of the scent, and Horowitz-Thran calls her the inspiration behind it. Azria's image is on the packaging as well as

442-711: The creative director of BCBGeneration in 2009. Max and his family lived in a mansion designed by Paul Williams in Holmby Hills , a neighborhood in Los Angeles. It was formerly owned by the late Sidney Sheldon , a writer. Azria died of lung cancer at a hospital in Houston on May 6, 2019; he was 70. Marquee Brands Marquee Brands is sponsored by employee-owned investment management firm Neuberger Berman . It has offices in New York City and in Redondo Beach, California . As of June 2024, its chief executive officer

468-590: The globe including Nordstrom , Saks Fifth Avenue , Bergdorf Goodman , Lord & Taylor , Bloomingdale's , Macy's , Dillard's , the UK's Harvey Nichols , Hong Kong's Lane Crawford , Taiwan's Mitsukoshi , and Singapore's Takashimaya stores. BCBG Max Azria Group campaigns regularly feature notable models including Eva Herzigova , Karen Elson , and Jessica Stam . The company frequently works with internationally renowned photographers like Patrick Demarchelier , Paolo Roversi , and David Sims. BCBG Max Azria Group clothing

494-472: The group's more than 20 labels, which included the core brand BCBG Max Azria and the high fashion labels BCBG Max Azria Runway, Hervé Léger and Max Azria. Of her close working relationship with her husband, Azria explains, "We're a great combo. Max is the visionary, and I'm more detail-oriented. It creates the perfect balance." Azria is often called the muse of BCBG Max Azria Group, being the design inspiration for her late husband and even insisting on fitting

520-473: The label on red carpets. In February 2006, Azria debuted Max Azria, a ready-to-wear collection with a directional aesthetic on the runway at New York Fashion Week. During the 2009 awards season, Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards . In 2006, the company bought out G+G Retail (including the G+G and Rave brands) which had gone bankrupt. Azria acquired

546-510: The legacy of Gertrude Vanderbilt Whitney , the museum's founder. Each October BCBG Max Azria partners with Susan G. Komen for the Cure to raise money for breast cancer awareness through the sale of merchandise. In 2008 the partnership's pink sunglasses and pashminas were featured on The Ellen DeGeneres Show . Through the Max Azria brand, Azria has been a longtime supporter of Help Malawi and sold

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572-573: The pants on herself. She defines style as "grace, confidence and effortlessness," and describes her personal style as "independent, free and chic." In 2006 Azria and her husband debuted the collection Max Azria, and BCBG Max Azria, in two shows during New York Fashion Week . In February 2008, the couple added the brand Hervé Léger by Max Azria to their lineup, marking the first time in history that an American designer produced three different fashion shows during one New York Fashion Week . Historically after each show, Azria, typically dressed in one of

598-669: The zapping technology of old. The ZappLight is a bulb and not an entire fixture, meaning that homeowners can install them in any of their open bulb light fixtures outside. BCBG Max Azria Group is a global fashion house with a portfolio including more than 20 brands. Max Azria was the CEO, chairman and head designer and his widow, Lubov Azria is the chief creative officer. As of 2006 there were over 550 BCBG Max Azria boutiques worldwide, including locations in London , Paris, Tokyo ; Santiago, Chile ; and Hong Kong . Azria's collections are also sold in specialty stores and major department stores across

624-473: Was Heath Golden. In June 2024, Marquee Brands announced the acquisition of Totes Isotoner with Randa Apparel & Accessories . Other brands owned by Marquee include: This United States corporation or company article is a stub . You can help Misplaced Pages by expanding it . This article about a fashion brand, house, corporation or company is a stub . You can help Misplaced Pages by expanding it . Lubov Azria Lubov Azria (born November 8, 1967)

650-471: Was sold to Marquee Brands and Global Brands Group in the same year. On May 31, 2017, ZappLight announced that Max Azria joined ZappLight and its parent co Clean Concept LLC as CEO and partner. "Though fashion and technology are inherently different, they increasingly intersect as both are centered on pushing the boundaries of great design and in inspiring and delighting consumers. I am thrilled to be part of this new and exciting venture to grow ZappLight into

676-467: Was the first time an American designer produced three major fashion shows throughout a single New York Fashion Week event. Azria launched a young contemporary collection called BCBGeneration in 2008. In June 2009, he and Miley Cyrus teamed up to create a line for Walmart called Miley Cyrus & Max Azria. Azria designed clothing for Cyrus' 2009 American tour. He left BCBG in 2016 as the company foundered and BCBG Max Azria filed for bankruptcy in 2017. It

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