Mid 20th Century
114-782: Matthew James Bentley (born December 10, 1979), is an American retired professional wrestler best known for his work in Total Nonstop Action Wrestling (TNA) by the ring name Michael Shane , later changed to "Maverick" Matt Bentley . He was trained by his cousin, Shawn Michaels , and he took the name Michael Shane, a play on his cousin's name, originating from Michaels' guest appearance in Pacific Blue . Additionally, Bentley utilizes Michaels' signature superkick maneuver as his own finisher. After being trained at Shawn Michaels' Texas Wrestling Academy , Bentley competed in Japan for
228-424: A goth look. Weeks later, Bentley and Kazarian, along with Johnny Devine , formed the stable Serotonin , with Raven as their leader. As part of the new group Bentley's name was changed to Martyr, who along with Kaz and Havok (Devine) portrayed a strange rocker type look and would not win a lot of matches - as a matter of fact, even if they won, Raven would come out, make them get on their knees and beat them with
342-759: A jobber on WWE's programs Velocity and Sunday Night Heat . He is also a former Ring of Honor (ROH) wrestler, with his breakout match occurring against Paul London at the Unscripted event in September 2002, that concluded with London hitting the shooting star press off a ladder. ROH later described the match as a "match of the year candidate". He was also a member of The Group faction in ROH, with Samoa Joe and C. W. Anderson , but they were forced to disband after losing to The Prophecy at Night of Grudges on June 14, 2003. He later wrestled for Major League Wrestling , where he
456-446: A " gimmick " consisting of a specific persona , stage name , entrance theme , and other distinguishing traits. Matches are the primary vehicle for advancing storylines, which typically center on interpersonal conflicts, or feuds , between heroic " faces " and villainous " heels ". A wrestling ring , akin to the platform used in boxing , serves as the main stage ; additional scenes may be recorded for television in backstage areas of
570-585: A "first-to-file" system, which grants rights to the first entity to register the mark. However, well-known trademarks are an exception, as they may receive protection even without registration. In contrast, a few countries, like the United States, Canada, and Australia, follow a "first-to-use" or hybrid system, where using the mark in commerce can establish certain rights, even without registration. However, registration in these countries still provides stronger legal protection and enforcement. For example, in
684-586: A Kendo stick (as part of a system dubbed "torture breeds success"). In August 2007, Bentley's TNA contract expired and was not renewed. On April 4, 2008, Bentley made an appearance on Friday Night SmackDown in a squash match, losing to the debuting Vladimir Kozlov . Following his WWE appearance, Bentley temporarily left wrestling in order to create a band named "Lost in Chaos" with his friends. They are currently located in Orlando and participating in numerous gigs. The band
798-413: A background in authentic wrestling no longer mattered. After this time, matches became more outlandish and gimmicky and any semblance professional wrestling had to catch wrestling faded. The personas of the wrestlers likewise grew more outlandish. Gorgeous George , who performed throughout the 1940s and 1950s, was the first wrestler whose entrance into the arena was accompanied by a theme song played over
912-464: A carny term for a shooting gallery gun whose sights were not deliberately misaligned. Wrestling in the United States blossomed in popularity after the Civil War , with catch wrestling eventually becoming the most popular style. At first, professional wrestlers were genuine competitive fighters, but they struggled to draw audiences because Americans did not find real wrestling to be very entertaining, so
1026-513: A central authority. Nor could any of them stomach the idea of leaving the NWA themselves to compete directly with McMahon, for that would mean their territories would become fair game for the other NWA members. McMahon also had a creative flair for TV that his rivals lacked. For instance, the AWA's TV productions during the 1980s were amateurish, low-budget, and out-of-touch with contemporary culture, which lead to
1140-574: A champion that Curley put forth: Dick Shikat . The National Wrestling Association shut down in 1980. In 1948, a number of promoters from across the country came together to form the National Wrestling Alliance (NWA). The NWA recognized one "world champion", voted on by its members, but allowed member promoters to crown their own local champions in their territories. If a member poached wrestlers from another member, or held matches in another member's territory, they risked being ejected from
1254-444: A company or product. A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements. Trademark law is designed to fulfill the public policy objective of consumer protection , by preventing the public from being misled as to the origin or quality of a product or service. By identifying the commercial source of products and services, trademarks facilitate
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#17328691982661368-460: A competitor uses the same or a confusingly similar trademark for the same or similar products in a jurisdiction where the trademark is protected. This concept is recognized in many jurisdictions, including the United States, the European Union, and other countries, though specific legal standards may vary. To establish trademark infringement in court, the plaintiff generally must show: Trademark
1482-401: A degree. Vince Russo, the boss of WCW in 2000, completely disregarded kayfabe by routinely discussing business matters and office politics in public, which alienated fans. I watch championship wrestling from Florida with wrestling commentator Gordon Solie . Is this all "fake"? If so, they deserve an Oscar . Trademarked A trademark (also written trade mark or trade-mark ) is
1596-608: A distinctive label or ticket'. In the United States , Congress first attempted to establish a federal trademark regime in 1870. This statute purported to be an exercise of Congress' Copyright Clause powers. However, the Supreme Court struck down the 1870 statute in the Trade-Mark Cases later on in the decade. In 1881, Congress passed a new trademark act, this time according to its Commerce Clause powers. Congress revised
1710-410: A fee, a visitor could challenge the wrestler to a quick match. If the challenger defeated the champion in a short time frame, usually 15 minutes, he won a prize. To encourage challenges, the carnival operators staged rigged matches in which an accomplice posing as a visitor challenged the champion and won, giving the audience the impression that the champion was easy to beat. This practice taught wrestlers
1824-414: A form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colors used to create a unique identity. For example, Pepsi®
1938-437: A generic product or service name. They should stand out from the surrounding text using capital letters, bold type, italics, color, underlining, quotation marks, or a unique stylized format. For example, say “LEGO® toy blocks” instead of “Lego’s.” A trademark may be designated by the following symbols: While ™ and ℠ apply to unregistered marks (™ for goods and ℠ for services), the ® symbol indicates official registration with
2052-414: A genuine sport, and the phrase "professional wrestling" therefore has a more literal meaning in those places. A notable example is India's Pro Wrestling League . In numerous American states, professional wrestling is legally defined as a non-sport. For instance, New York defines professional wrestling as: Professional wrestling means an activity in which participants struggle hand-in-hand primarily for
2166-405: A legitimate sport. Firstly, wrestling was more entertaining when it was faked, whereas fakery did not make boxing any more entertaining. Secondly, in a rigged boxing match, the designated loser must take a real beating for his "defeat" to be convincing, but wrestling holds can be faked convincingly without inflicting injury. This meant that boxers were less willing to "take dives"; they wanted to have
2280-609: A loss of rights in the trademark. It is still possible to make significant changes to the underlying goods or services during a sale without jeopardizing the trademark, but companies will often contract with the sellers to help transition the mark and goods or services to the new owners to ensure continuity of the trademark. Trademarks are often confused with patents and copyrights . Although all three laws protect forms of intangible property, collectively known as intellectual property (IP), they each have different purposes and objectives: Among these types of IP, only trademark law offers
2394-702: A match against Gus Sonnenberg in January 1929. Bowser then broke away from the trust to form his own cartel, the American Wrestling Association (AWA), in September 1930, and he declared Sonnenberg to be the AWA champion. This AWA should not be confused with Wally Kadbo's AWA founded in 1960. Curley reacted to this move by convincing the National Boxing Association to form the National Wrestling Association , which in turn crowned
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#17328691982662508-438: A match between Bentley and Trinity and Sabin and Traci, Bentley and Traci turned on their partners and reunited. In July 2005, Bentley was forced to refrain from using the "Michael Shane" alias, which he had used for his entire career, following threats of legal action from World Wrestling Entertainment , the employers of Mike Shane , who had trademarked his name, something which Bentley had neglected to do. After going simply by
2622-440: A new city, attendance was high because there was a waiting fanbase cultivated in advance by the cable TV shows. The NWA's traditional anti-competitive tricks were no match for this. The NWA attempted to centralize and create their own national cable television shows to counter McMahon's rogue promotion, but it failed in part because the members of the NWA, ever protective of their territories, could not stomach submitting themselves to
2736-497: A typical American household only received four national channels by antenna, and ten to twelve local channels via UHF broadcasting . But cable television could carry a much larger selection of channels and therefore had room for niche interests. The WWF started with a show called All-American Wrestling airing on the USA Network in September 1983. McMahon's TV shows made his wrestlers national celebrities, so when he held matches in
2850-415: A valet. In June, A.J. Styles returned to the X Division and won the championship from Kazarian . In an effort to eliminate Styles from the X Division, Bentley and Traci formed a tag team with Kazarian (informally known by the portmanteau of their last names, Shazarian ). On July 28, 2004, Bentley and Kazarian defeated Styles in an Ultimate X match when they both pulled down the championship. Surprisingly,
2964-575: A victory for all the pain to which they subjected themselves. In the 1910s, promotional cartels for professional wrestling emerged in the East Coast (outside its traditional heartland in the Midwest ). These promoters sought to make long-term plans with their wrestlers, and to ensure their more charismatic and crowd-pleasing wrestlers received championships, further entrenching the desire for worked matches. The primary rationale for shoot matches at this point
3078-686: A whole. Trademark protection does not apply to utilitarian features of a product such as the plastic interlocking studs on Lego bricks. The earliest examples of use of markings date back to around 15,000 years ago in Prehistory . Similar to branding practices, the Lascaux cave paintings in France, for instance, depict bulls with marks, which experts believe may have served as personal marks to indicate livestock ownership. Around 6,000 years ago, Egyptian masonry featured quarry marks and stonecutters' signs to identify
3192-493: Is "escalator," which was once a trademark. In contrast, patents have a fixed term, typically lasting 20 years from the filing date, after which the invention enters the public domain. Copyrights generally last for the life of the author plus an additional 50 to 70 years (depending on the jurisdiction), after which the protected work enters the public domain. Although intellectual property laws such as these are theoretically distinct, more than one type may afford protection to
3306-496: Is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as
3420-410: Is a true sport. Wrestlers would at all times flatly deny allegations that they fixed their matches, and they often remained in-character in public even when not performing. When in public, wrestlers would sometimes say the word kayfabe to each other as a coded signal that there were fans present and they needed to be in character. Professional wrestlers in the past strongly believed that if they admitted
3534-435: Is inherently distinctive (able to identify and distinguish a single source of goods or services), often falling into categories such as suggestive, fanciful, or arbitrary, and is therefore registerable. In contrast, weak trademarks tend to be either descriptive or generic and may not be registerable. The registration process typically begins with a trademark clearance search to identify potential conflicts that could prevent
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3648-499: Is required to act as the "basic mark." In the international application, the trademark owner can designate one or more Madrid System Member countries for protection. Each designated country’s trademark office will review the Madrid application under its local laws to grant or refuse protection. In the United States, for example, a trademark must first be registered or pending with the U.S. Patent and Trademark Office (USPTO) to serve as
3762-459: Is subject to various defenses, such as abandonment, limitations on geographic scope , and fair use. In the United States, the fair use defense protects many of the interests in free expression related to those protected by the First Amendment . Fair use may be asserted on two grounds, either that the alleged infringer is using the mark to describe accurately an aspect of its products, or that
3876-583: Is used to refer to both trademarks and service marks. Similarly, the World Intellectual Property Organization (WIPO) defines a trademark as a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. WIPO administers the Madrid Protocol , which allows trademark owners worldwide to file one application to register their trademark in multiple countries. Almost anything that identifies
3990-509: The Frontier Martial-Arts Wrestling promotion. He also briefly worked for Extreme Championship Wrestling (ECW) from October 2000 to the final show of the promotion on January 13, 2001. After ECW closed Bentley returned to Japan, where he wrestled under a mask as Omega Verfian. During this time he also made appearances for both World Wrestling Entertainment and World Championship Wrestling in dark matches . He also worked as
4104-609: The New Jersey State Athletic Control Board that professional wrestling is not a real sport because its matches have predetermined outcomes. Shortly thereafter, New Jersey deregulated professional wrestling. The WWF then rebranded itself as a " sports entertainment " company. In the early years of the 20th century, the style of wrestling used in professional wrestling matches was catch wrestling . Promoters wanted their matches to look realistic and so preferred to recruit wrestlers with real grappling skills. In
4218-625: The Paris Convention and the Madrid Protocol , simplify the registration and protection of trademarks across multiple countries. Additionally, the TRIPS Agreement sets minimum standards for trademark protection and enforcement that all member countries must follow. The term trademark can also be spelled trade mark in regions such as the EU, UK, and Australia, and as trade-mark in Canada. Despite
4332-707: The United States , Mexico , Japan , and northwest Europe (the United Kingdom , Germany/Austria and France ), which have each developed distinct styles, traditions, and subgenres within professional wrestling. Professional wrestling has developed its own culture and community , including a distinct vernacular . It has achieved mainstream success and influence within popular culture , with many terms, tropes , and concepts being referenced in everyday language as well as in film , music , television , and video games . Likewise, numerous professional wrestlers have become national or international icons with recognition by
4446-566: The United States Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO). Registration provides the owner certain exclusive rights and provides legal remedies against unauthorized use by others. Trademark laws vary by jurisdiction but generally allow owners to enforce their rights against infringement, dilution, or unfair competition. International agreements, such as
4560-631: The "basic mark" necessary for Madrid filings. The trademark registration process with the USPTO generally follows these steps: Trademark owners seeking protection in multiple jurisdictions have two options: the Paris route, under the Paris Convention , or the Madrid System , which is administered by WIPO . The Paris route, covering 180 countries and also known as the "direct route," requires filing separate applications with each country’s IP office. In contrast,
4674-577: The 1920s, a group of wrestlers and promoters known as the Gold Dust Trio introduced moves which have since become staples of the mock combat of professional wrestling, such as body slams, suplexes , punches, finishing moves, and out-of-ring count-outs. By the early 1930s, most wrestlers had adopted personas to generate public interest. These personas could broadly be characterized as either faces (likeable) or heels (villainous). Native Americans, cowboys, and English aristocrats were staple characters in
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4788-400: The 1930s and 1940s. Before the age of television, some wrestlers played different personas depending on the region they were performing in. This eventually came to an end in the age of national television wrestling shows, which forced wrestlers to stick to one persona. Wrestlers also often used some sort of gimmick, such as a finishing move, eccentric mannerisms, or out-of-control behavior (in
4902-506: The 1990s, WCW became a credible rival to the WWF, but by end it suffered from a series of creative missteps that led to its failure and purchase by the WWF. One of its mistakes was that it diminished the glamor of its World Heavyweight Championship . Between January 2000 and March 2001, the title changed hands eighteen times, which sapped fan enthusiasm, particularly for the climactic pay-per-view matches. In professional wrestling, two factors decide
5016-411: The 19th century, who later sought to make matches shorter, more entertaining, and less physically taxing. As the public gradually realized and accepted that matches were predetermined, wrestlers responded by increasingly adding melodrama, gimmickry, and outlandish stunt work to their performances to further enhance the spectacle . By at least the early 20th century, professional wrestling had diverged from
5130-641: The Atlantic Athletic Corporation (AAC). The AAC shut down in 1960. In 1958, Omaha promoter and NWA member Joe Dusek recognized Verne Gagne as the world champion without the approval of the NWA. Gagne asked for a match against the recognized NWA champion Pat O'Connor. The NWA refused to honor the request, so Gagne and Minneapolis promoter Wally Karbo established the American Wrestling Association in 1960. This AWA should not be confused with Paul Bowser's AWA, which ceased operations just two months prior. Gagne's AWA operated out of Minnesota . Unlike
5244-429: The European Union requires "genuine use" of the mark within a continuous five-year period following registration to maintain the trademark, with non-use potentially resulting in revocation. The trademark owner must enforce their rights to preserve the trademark's distinctiveness , prevent trademark infringement, and avoid dilution. Enforcement after registration generally involves: Trademark infringement occurs when
5358-461: The Madrid System streamlines the process by allowing a single Madrid application, built on an existing or applied-for national or regional registration (the "basic mark"), to extend protection to up to 131 countries. Unlike patents and copyrights , which have fixed expiration dates, trademark registrations typically have an initial term of 10 years and can be renewed indefinitely, as long as
5472-408: The NWA, at which point his territory became fair game for everyone. The NWA would blacklist wrestlers who worked for independent promoters or who publicly criticized an NWA promoter or who did not throw a match on command. If an independent promoter tried to establish himself in a certain area, the NWA would send their star performers to perform for the local NWA promoter to draw the customers away from
5586-477: The NWA, which only allowed faces to be champions, Gagne occasionally allowed heels to win the AWA championship so that they could serve as foils for him. In August 1983, the World Wrestling Federation (WWF), a promotion in the north-east , withdrew from the NWA. Vince K. McMahon then took over as its boss. No longer bound by the territorial pact of the NWA, McMahon began expanding his promotion into
5700-565: The Roman Empire. Other notable trademarks that have been used for a long time include Stella Artois , which claims use of its mark since 1366, and Löwenbräu , which claims use of its lion mark since 1383. The first trademark legislation was passed by the Parliament of England under the reign of King Henry III in 1266, which required all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in
5814-468: The Rough . After the match, Bentley snapped and attacked Hoyt, thus turning him into a villain. The next week on Impact! in an interview Bentley announced he was a "Maverick", and thus became "Maverick Matt". He continued feuding with Hoyt, and lost to him at Destination X . He would then wrestle a few more matches, most being 6-man tag team matches, losing every time. Bentley did not appear on TNA television for
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#17328691982665928-458: The Trademark Act in 1905. The Lanham Act of 1946 updated the law and has served, with several amendments, as the primary federal law on trademarks. The Trade Marks Act 1938 in the United Kingdom set up the first registration system based on the "intent-to-use" principle. The Act also established an application publishing procedure and expanded the rights of the trademark holder to include
6042-478: The Trademark Electronic Search System (TESS) in 2023. A comprehensive clearance search involves checking the USPTO database for federally registered and applied-for trademarks, state trademark databases, and the internet to see if someone else has already registered that trademark or a similar one. The search should also include looking at both words and designs. To search for similar designs in
6156-478: The UK Patent Office for the first time. Registration was considered to comprise prima facie evidence of ownership of a trademark and registration of marks began on 1 January 1876. The 1875 Act defined a registrable trade mark as a device or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or
6270-400: The USPTO database, design search codes must be used. WIPO ’s Global Brand Database provides international access to trademarks and emblems. Trademark owners can either maintain protection at the national level or expand internationally through the Madrid System by building on their national registration. To pursue international protection, a national registration or pending application
6384-584: The United States, trademark rights are established either (1) through first use of the mark in commerce, creating common law rights limited to the geographic areas of use, or (2) through federal registration with the U.S. Patent and Trademark Office (USPTO), with use in commerce required to maintain the registration. Federal registration with the USPTO provides additional benefits, such as: Trademark law grants legal protection to "distinctive" trademarks, which are marks that allow consumers to easily associate them with specific products or services. A strong trademark
6498-459: The alleged infringer is using the mark to identify the mark owner. One of the most visible proofs that trademarks provide a limited right in the U.S. comes from the comparative advertising that is seen throughout U.S. media. An example of the first type is that although Maytag owns the trademark "Whisper Quiet" for its dishwashers, makers of other products may describe their goods as being "whisper quiet" so long as these products do not fall under
6612-401: The arena's loudspeakers, his being Pomp and Circumstance . He also wore a costume: a robe and hairnet, which he removed after getting in the ring. He also had a pre-match ritual where his "butler" would spray the ring with perfume. In the 1980s, Vince McMahon made entrance songs, costumes, and rituals standard for his star wrestlers. For instance, McMahon's top star Hulk Hogan would delight
6726-418: The art of staging rigged matches and fostered a mentality that spectators were marks to be duped. The term kayfabe comes from carny slang. By the turn of the 20th century, most professional wrestling matches were "worked" and some journalists exposed the practice: American wrestlers are notorious for the amount of faking they do. It is because of this fact that suspicion attaches to so many bouts that
6840-550: The audience by tearing his shirt off before each match. The first major promoter cartel emerged on the East Coast, although up to that point, wrestling's heartland had been in the Midwest. Notable members of this cartel included Jack Curley , Lou Daro, Paul Bowser and Tom and Tony Packs. The promoters colluded to solve a number of problems that hurt their profits. Firstly, they could force their wrestlers to perform for less money. As
6954-431: The background when he makes his entrance. After a disappearance from television due to contract renegotiations and a few matches in the X Division, Bentley and Traci turned into fan favorites , largely because of the crowd, which was doing the "Bentley Bounce" at the time. On a February 2006 edition of Xplosion , Bentley and his partner Lance Hoyt had some miscommunication during their tag team against The Diamonds in
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#17328691982667068-438: The barring of trademark use even in cases where confusion remained unlikely. This Act served as a model for similar legislation elsewhere. The oldest registered trademark has various claimants, enumerated below: Trademark protection can be acquired through registration and/or, in certain countries, through use. Globally, the most common method for establishing trademark rights is registration. Most countries operate under
7182-412: The broader public. In the United States, wrestling is generally practiced in an amateur context. No professional league for competitive wrestling exists due to a lack of popularity. For example, Real Pro Wrestling , an American professional freestyle wrestling league, dissolved in 2007 after just two seasons. In other countries, such as Iran and India , wrestling enjoys widespread popularity as
7296-424: The cartel grew, there were fewer independent promoters where independent wrestlers could find work, and many were forced to sign a contract with the cartel to receive steady work. The contracts forbade them from performing at independent venues. A wrestler who refused to play by the cartel's rules was barred from performing at its venues. A second goal of the wrestling cartels was to establish an authority to decide who
7410-418: The case of heels). The matches could also be gimmicky sometimes, with wrestlers fighting in mud and piles of tomatoes and so forth. The most successful and enduring gimmick to emerge from the 1930s were tag-team matches. Promoters noticed that matches slowed down as the wrestlers in the ring tired, so they gave them partners to relieve them. It also gave heels another way to misbehave by double-teaming. Towards
7524-423: The character in shows must be considered fictional, wholly separate from the life of the performer. This is similar to other entertainers who perform with a persona that shares their own name. Some wrestlers also incorporate elements of their real-life personalities into their characters, even if they and their in-ring persona have different names. Kayfabe is the practice of pretending that professional wrestling
7638-508: The commission. The Commission did on very rare occasions hand out such authorizations, such as for a championship match between Jim Londos and Jim Browning in June 1934. This decree did not apply to amateur wrestling, which the commission had no authority over. Wrestling fans widely suspected that professional wrestling was fake, but they did not care as long as it entertained. In 1933, a wrestling promoter named Jack Pfefer started talking about
7752-468: The competitive sport to become an artform and genre of sports entertainment . Professional wrestling is performed around the world through various " promotions ", which are roughly analogous to production companies or sports leagues . Promotions vary considerably in size, scope, and creative approach, ranging from local shows on the independent circuit , to internationally broadcast events at major arenas. The largest and most influential promotions are in
7866-540: The current fashion of wrestling is the universal discussion as to the honesty of the matches. And certainly the most interesting phrase of this discussion is the unanimous agreement: "Who cares if they're fixed or not—the show is good." Newspapers tended to shun professional wrestling, as journalists saw its theatrical pretense to being a legitimate sport as untruthful. Eventually promoters resorted to publishing their own magazines in order to get press coverage and communicate with fans. The first professional wrestling magazine
7980-583: The different spellings, all three terms denote the same concept. In the United States, the Lanham Act defines a trademark as any word, phrase, symbol, design, or combination of these things used to identify goods or services. Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. A service mark , also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. The term trademark
8094-558: The duo was declared co-champions, a first for the X-Division Championship. They lost the title in a Gauntlet for the Gold match two weeks later. Shazarian split up in early 2005 when Kazarian left TNA and signed with WWE . Traci quietly left Bentley in 2005 to become an assistant for TNA Director of Authority Dusty Rhodes , and later joined with Chris Sabin . In turn, Trinity became Bentley's valet. At Hard Justice , however, in
8208-405: The end of the 1930s, faced with declining revenues, promoters chose to focus on grooming charismatic wrestlers with no regard for their skill because it was charisma that drew the crowds, and wrestlers who were both skilled at grappling and charismatic were hard to come by. Since most of the public by this time knew and accepted that professional wrestling was fake, realism was no longer paramount and
8322-597: The facade of kayfabe as best as they could. In 1989, Vince McMahon testified before the New Jersey government that professional wrestling was not a true sport and therefore should be exempted from sports-related taxes. Many wrestlers and fans resented McMahon for this, but Lou Thesz accepted it as the smart move as it gave the industry more freedom to do as it pleased, and because by that point professional wrestling no longer attempted to appear real. The demise of WCW in 2001 provided some evidence that kayfabe still mattered to
8436-470: The first place. "Double-crosses", where a wrestler agreed to lose a match but nevertheless fought to win, remained a problem in the early cartel days. At times a promoter would even award a victorious double-crosser the title of champion to preserve the facade of sport. But promoters punished such wrestlers by blacklisting them, making it quite challenging to find work. Double-crossers could also be sued for breach of contract, such as Dick Shikat in 1936. In
8550-610: The game is not popular here. Nine out of ten bouts, it has been said, are pre-arranged affairs, and it would be no surprise if the ratio of fixed matches to honest ones was really so high. The wrestler Lou Thesz recalled that between 1915 and 1920, a series of exposés in the newspapers about the integrity of professional wrestling alienated a lot of fans, sending the industry "into a tailspin". But rather than perform more shoot matches, professional wrestlers instead committed themselves wholesale to fakery. Several reasons explain why professional wrestling became fake whereas boxing endured as
8664-455: The government. They pledged to stop allocating exclusive territories to its promoters, to stop blacklisting wrestlers who worked for outsider promoters, and to admit any promoter into the Alliance. The NWA would flout many of these promises, but its power was nonetheless weakened by the lawsuit. Paul Bowser's AWA joined the NWA in 1949. The AWA withdrew from the Alliance in 1957 and renamed itself
8778-409: The identification of products and services which meet the expectations of consumers as to the quality and other characteristics. Trademarks may also serve as an incentive for manufacturers, providers, or suppliers to consistently provide quality products or services to maintain their business reputation. Furthermore, if a trademark owner does not maintain quality control and adequate supervision about
8892-464: The independent. By 1956, the NWA controlled 38 promotions within the United States, with more in Canada, Mexico, Australia and New Zealand. The NWA's monopolistic practices became so stifling that the independents appealed to the government for help. In October 1956 the US Attorney General's office filed an antitrust lawsuit against the NWA in an Iowa federal district court. The NWA settled with
9006-492: The individual wrestlers are paid or have been paid for their performance in a professional wrestling exhibition. All engagements of professional wrestling shall be referred to as exhibitions, and not as matches. In the industry's slang, a fixed match is referred to as a worked match, derived from the slang word for manipulation, as in "working the crowd". A shoot match is a genuine contest where both wrestlers fight to win and are therefore "straight shooters", which comes from
9120-471: The industry was anything but a competitive sport. The first wrestling promoter to publicly admit to routinely fixing matches was Jack Pfefer . In 1933, he started talking about the industry's inner workings to the New York Daily Mirror , resulting in a huge exposé. The exposé neither surprised nor alienated most wrestling fans, although some promoters like Jack Curley were furious and tried to restore
9234-487: The industry's inner workings to the New York Daily Mirror , maintaining no pretense that wrestling was real and passing on planned results just before the matches took place. While fans were neither surprised nor alienated, traditionalists like Jack Curley were furious, and most promoters tried to maintain the facade of kayfabe as best they could. Not the least interesting of all the minor phenomena produced by
9348-553: The late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857 with the "Manufacture and Goods Mark Act". In Britain, the Merchandise Marks Act 1862 made it a criminal offense to imitate another's trade mark 'with intent to defraud or to enable another to defraud'. The passing of the Trade Marks Registration Act 1875 allowed formal registration of trademarks at
9462-528: The manufacture and provision of products or services supplied by a licensee, such "naked licensing" will eventually adversely affect the owner's rights in the trademark. For US law see, ex. Eva's Bridal Ltd. v. Halanick Enterprises, Inc. 639 F.3d 788 (7th Cor. 2011). This proposition has, however, been watered down by the judgment of the House of Lords in the case of Scandecor Development AB v. Scandecor Marketing AB et al. [2001] UKHL 21; wherein it has been held that
9576-415: The mark remains in continuous use in commerce. If the trademark owner stops using the mark for too long (typically three to five years, depending on the jurisdiction), the trademark rights may be lost. For example, in the United States, trademark rights are based on use in commerce. If a mark is not used for three consecutive years, it is presumed abandoned and becomes vulnerable to challenges. Similarly,
9690-498: The members of wrestling cartels as the champion drew big crowds wherever he performed, and this would occasionally lead to schisms. By 1925, this cartel had divided the country up into territories which were the exclusive domains of specific promoters. This system of territories endured until Vince McMahon drove the fragmented cartels out of the market in the 1980s. This cartel fractured in 1929 after one of its members, Paul Bowser , bribed Ed "Strangler" Lewis to lose his championship in
9804-476: The mere fact that a bare license (the equivalent of the United States concept of a naked license) has been granted did not automatically mean that a trademark was liable to mislead. By the same token, trademark holders must be cautious in the sale of their mark for similar reasons as apply to licensing. When assigning an interest in a trademark, if the associated product or service is not transferred with it, then this may be an "assignment-in-gross" and could lead to
9918-417: The name Michael, Bentley decided to go by his real name. All TNA DVD releases featuring matches with Bentley as "Michael Shane" have had the on-screen graphics altered and commentary completely replaced to reflect the name change. One such DVD is the pay-per-view Lockdown , included in the "TNA Anthology: The Epic Set" box set, in which you can still see the name "Michael Shane" on the entrance video playing in
10032-562: The next four months. He returned on the July 20 edition of Impact! , teaming with former partner Frankie Kazarian , who had returned earlier in the week, in a loss against The Naturals . Traci did not return with Bentley, instead becoming Ms. Brooks, Robert Roode 's new valet. On the October 26 edition of Impact! , Bentley appeared in the "Raven's Perch" section of the Impact Zone bleachers, debuting
10146-421: The possibility of perpetual rights, provided the trademark is continuously used and renewed. However, if a trademark is no longer in use, its registration may be subject to cancellation. Trademarks can also lose protection through genericide , a process where a trademark becomes so widely used to refer to a category of goods or services that it loses its distinctiveness and legal protection. A well-known example
10260-512: The premise that the performers are competitive wrestlers. Professional wrestling is distinguished by its scripted outcomes and emphasis on entertainment and showmanship . The staged nature of matches is an open secret , with both wrestlers and spectators nonetheless maintaining the pretense that performances are bona fide competitions, which is likened to the suspension of disbelief employed when engaging with fiction . Professional wrestlers perform as characters and usually maintain
10374-714: The promotion's closing in 1991. In the spring of 1984, the WWF purchased Georgia Championship Wrestling (GCW), which had been ailing for some time due to financial mismanagement and internal squabbles. In the deal, the WWF acquired the GCW's timeslot on TBS . McMahon agreed to keep showing Georgia wrestling matches in that timeslot, but he was unable to get his staff to Atlanta every Saturday to fulfill this obligation, so he sold GCW and its TBS timeslot to Jim Crockett Promotions (JCP). JCP started informally calling itself World Championship Wrestling (WCW). In 1988, Ted Turner bought JCP and formally renamed it World Championship Wrestling. During
10488-439: The purpose of providing entertainment to spectators and which does not comprise a bona fide athletic contest or competition. Professional wrestling is not a combative sport. Wrestling constituting bona fide athletic contests and competitions, which may be professional or amateur combative sport, shall not be deemed professional wrestling under this Part. Professional wrestling as used in this Part shall not depend on whether
10602-515: The registration of the trademark. A comprehensive clearance search can help avoid costly and time-consuming issues, such as refusal to register, opposition or cancellation proceedings, or a trademark infringement lawsuit. In the United States, the USPTO maintains a publicly accessible database of registered trademarks. This database can be searched using the Trademark Search system, which replaced
10716-425: The relevant national authority. Using the ® symbol for unregistered trademarks is misleading and can be treated as unfair business practice. It may also result in civil or criminal penalties. A brand is a marketing concept that reflects how consumers perceive a product or service. It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with
10830-426: The same article. For example, the particular design of a bottle may qualify for copyright protection as a non-utilitarian [sculpture], or trademark protection based on its shape, or the ' trade dress ' appearance of the bottle as a whole may be protectable. Titles and character names from books or movies may also be protectable as trademarks while the works from which they are drawn may qualify for copyright protection as
10944-405: The same category of goods the trademark is protected under. An example of the second type is that Audi can run advertisements saying that a trade publication has rated an Audi model higher than a BMW model since they are only using "BMW" to identify the competitor. In a related sense, an auto mechanic can truthfully advertise that he services Volkswagens , and a former Playboy Playmate of
11058-486: The source of goods or services can serve as a trademark. In addition to words, slogans, designs, or combinations of these, trademarks can also include non-traditional marks like sounds, scents, or colors. Under the broad heading of trademarks, there are several specific types commonly encountered, such as trade dress, collective marks, and certification marks: To maintain distinctiveness , trademarks should function as adjectives, not as nouns or verbs, and be paired with
11172-440: The stamina for an hours-long fight. Audiences also preferred short matches. Worked matches also carried less risk of injury, which meant shorter recovery. Altogether, worked matches proved more profitable than shoots. By the end of the 19th century, nearly all professional wrestling matches were worked. A major influence on professional wrestling was carnival culture. Wrestlers in the late 19th century worked in carnival shows. For
11286-481: The stone's origin and the workers responsible. Wine amphorae marked with seals were also found in the tomb of Pharaoh Tutankhamun , who ruled ancient Egypt more than 3,000 years ago. Over 2,000 years ago, Chinese manufacturers sold goods marked with identifying symbols in the Mediterranean region. Trademarks have also been discovered on pottery, porcelain, and swords produced by merchants in ancient Greece and
11400-564: The taping of TNA's One Night Only: X-Travaganza special (aired on April 5, 2013), competing in a seven-man Xscape match , which was won by Christian York . On September 5, 2015, Bentley made his Global Force Wrestling debut defeating Kevin Matthews and Mark Sterling in a three-Way match as part of the GFW Grand Slam Tour. Shane and Frankie Kazarian were declared co-champions after defeating AJ Styles in an Ultimate X match at
11514-426: The territories of his former NWA peers, now his rivals. By the end of the 1980s, the WWF would become the sole national wrestling promotion in the U.S. This was in part made possible by the rapid spread of cable television in the 1980s. The national broadcast networks generally regarded professional wrestling as too niche an interest, and had not broadcast any national wrestling shows since the 1950s. Before cable TV,
11628-505: The trial, witnesses testified that most of the "big matches" and all of the championship bouts were fixed. By the 1930s, with the exception of the occasional double-cross or business dispute, shoot matches were essentially nonexistent. In April 1930, the New York State Athletic Commission decreed that all professional wrestling matches held in the state had to be advertised as exhibitions unless certified as contests by
11742-471: The truth, their audiences would desert them. Today's performers don't "protect" the industry like we did, but that's primarily because they've already exposed it by relying on silly or downright ludicrous characters and gimmicks to gain popularity with the fans. It was different in my day, when our product was presented as an authentic, competitive sport. We protected it because we believed it would collapse if we ever so much as implied publicly that it
11856-405: The venue, in a format similar to reality television . Performers generally integrate authentic wrestling techniques and fighting styles with choreography , stunts , improvisation , and dramatic conventions designed to maximize entertainment value and audience engagement. Professional wrestling as a performing art evolved from the common practice of match-fixing among American wrestlers in
11970-535: The way of proceedings: the "in-show" happenings, presented through the shows; and real-life happenings outside the work that have implications, such as performer contracts, legitimate injuries, etc. Because actual life events are often co-opted by writers for incorporation into storylines of performers, the lines between real life and fictional life are often blurred and become confused. Special discern must be taken with people who perform under their own name (such as Kurt Angle and his fictional persona ). The actions of
12084-419: The weekly pay-per-view #104 by grabbing the belt at the same time. This co-reign was the second time that both men had won the championship. Professional wrestling 1970s and 1980s 1990s 2000s 2010s and 2020s Professional wrestling (often referred to as pro wrestling , or simply, wrestling ) is a form of athletic theater that combines mock combat with drama , with
12198-420: The wrestlers quietly began faking their matches so that they could give their audiences a satisfying spectacle. Fixing matches was also convenient for scheduling. A real ("shoot") match could sometimes last hours, whereas a fixed ("worked") match can be made short, which was convenient for wrestlers on tour who needed to keep appointments or share venues. It also suited wrestlers who were aging and therefore lacked
12312-425: Was Wrestling As You Like It , which printed its first issue in 1946. These magazines were faithful to kayfabe . Before the advent of television, professional wrestling's fanbase largely consisted of children, the elderly, blue-collar workers and minorities. When television arose in the 1940s, professional wrestling got national exposure on prime-time television and gained widespread popularity. Professional wrestling
12426-488: Was challenges from independent wrestlers. But a cartelized wrestler, if challenged, could credibly use his contractual obligations to his promoter as an excuse to refuse the challenge. Promotions would sometimes respond to challenges with "policemen": powerful wrestlers who lacked the charisma to become stars, but could defeat and often seriously injure any challenger in a shoot match. As the industry trend continued, there were fewer independent wrestlers to make such challenges in
12540-614: Was managed by Francine , and returned to Japan to compete for Zero-One Wrestling . Bentley joined TNA in 2003. He competed in the X Division, quickly winning the X Division Championship in the first ever Ultimate X match. Later in 2003, Bentley formed a stable with Shane Douglas and Traci known as "The New Franchise". In January 2004 he lost the title to Chris Sabin in Ultimate X2. The New Franchise disbanded in April 2004 when Bentley turned on Douglas. Traci ended up staying with Bentley as
12654-449: Was nominated for Florida's Best Band on a local rock station website in 2009. On June 27, 2011, Bentley made a one night return to TNA at the tapings of the June 30 edition of Impact Wrestling , losing an opportunity at earning a TNA contract when Low Ki pinned Jimmy Yang in a three–way first round match of an X-Division tournament, where the winner of the tournament would receive a TNA contract. On January 12, 2013, Bentley took part in
12768-636: Was previously considered a niche interest, but the TV networks at the time were short on content and thus were willing to try some wrestling shows. In the 1960s, however, the networks moved on to more mainstream interests such as baseball, and professional wrestling was dropped. The core audience then shrunk back to a profile similar to that of the 1930s. In 1989, Vince McMahon was looking to exempt his promotion (the World Wrestling Federation ) from sports licensing fees. To achieve this, he testified before
12882-415: Was something other than what it appeared to be. I'm not sure now the fear was ever justified given the fact that the industry is still in existence today, but the point is no one questioned the need then. "Protecting the business" in the face of criticism and skepticism was the first and most important rule a pro wrestler learned. No matter how aggressive or informed the questioner, you never admitted
12996-417: Was the "world champion". Before the cartels, there were multiple wrestlers in the U.S. simultaneously calling themselves the "world champion", and this sapped public enthusiasm for professional wrestling. Likewise, the cartel could agree on a common set of match rules that the fans could keep track of. The issue over who got to be the champion and who controlled said champion was a major point of contention among
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