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Masonville Place (known locally as Masonville or Masonville Mall , and corporately styled as CF Masonville Place ) is a two-storey regional shopping mall located in London, Ontario , Canada , at the southeast corner of Fanshawe Park Road and Richmond Street. The mall contains over 130 stores, several restaurants, and a food court. Masonville Place is anchored by several large retailers including Hudson's Bay , Zara , H&M , Sport Chek/Atmosphere , and Shoppers Drug Mart . Cineplex Cinemas has two locations at the shopping mall, the SilverCity / IMAX theatres, and The Rec Room , an adult-centred entertainment facility featuring food, drink, arcade games and axe-throwing.

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62-537: Masonville Place opened on January 2, 1985. It was the third multi-level shopping centre to open in London, after Westmount Mall and White Oaks Mall. It was anchored by Sears , Eaton's , and Loblaws , although Loblaws opened on its own in late 1984, preceding the building of the rest of the mall. The shopping mall is located in North London, adjacent to the transit corridor of Fanshawe Park Road and Richmond Street. It has

124-660: A bus terminal for the London Transit Commission serviced by the following routes: 10, 13, 13A, 16, 25, 34, 90, 92 and 93. The mall is expected to be the terminus of one route on the planned London Bus Rapid Transit system. Masonville Place was constructed by the Cadillac Fairview Corporation Limited and opened in 1985. In 1991, Masonville expanded with 75 new stores and services, including an indoor miniature golf course, which has since been removed and replaced with more stores. A Zellers store

186-599: A catalogue desk. the 'D' stores were phased out in the early 1960s. Small stores, denoted 'S.S.' and serving similar markets to the original 'D' Stores, were introduced in the 1980s. In latter decades, stores have been classified by more descriptive terms, such as 'Select,' 'Core', and 'Small.' When Hometown Dealer Stores were introduced, they mirrored the assortments of the early 'D' stores. In 1971, adjacent to its new Kenmore Catalogue Service Centre in Toronto, Simpsons-Sears opened its first new concept "Clearance Centre", to assist in

248-543: A displayed selection of big ticket merchandise, along with the convenience of a local Catalogue counter, to consumers not near larger Sears stores nor other large retail firms. Stores of this format were operated predominantly in partnership with local community franchisers. In 1995, Sears Canada launched a chain of specialty stores called "Sears Whole Home" in order to better showcase its home decor offerings. Furniture stores were located in power centres. they were renamed "Sears Furniture and Appliances" stores in 1999, to reflect

310-552: A focus on low cost and e-commerce. On June 13, 2017, citing "material uncertainties" over whether the company would have enough cash flow to meet its financial obligations over the next year, and "significant doubt as to the company's ability to continue as a going concern", Sears Canada announced that it had hired advisors to explore a potential restructuring or sale of the company. On June 22, 2017, Sears Canada received court protection from its creditors and announced that it had commenced court-supervised restructuring proceedings under

372-506: A general merchandise catalogue until the last quarter of 2016 and offered shopping online at sears.ca until October 19, 2017. After filing for creditor protection in June 2017, Sears Canada announced it would close 20 full-line locations, 15 Home stores, 10 Outlet stores, and 14 Sears Hometown stores. The closings resulted in 2,900 employee layoffs. These stores officially closed on Sunday, October 1, 2017. In September 2017, Sears Canada announced

434-495: A new corporate logo, consisting of a black wordmark and a red outline of a maple leaf, to replace the blue striped wordmark that had previously been used by the U.S. Sears chain. Company representatives described the new logo as being "bold" and "confident". In its second quarter earnings report, Sears Canada announced that it was developing a new store concept dubbed "Sears 2.0", which it planned to test at several of its current locations. In September 2016, Sears officially unveiled

496-450: A new store format with a more "engaging" layout. In 2012, Sears sold three stores in Calgary, Ottawa, and Vancouver ( Chinook Centre , Rideau Centre , and Pacific Centre ) back to Cadillac Fairview for $ 170 million. Sears also sold its Deerfoot Mall location in Calgary, as well as its locations at Square One Shopping Centre and Yorkdale Mall . Sears Holdings also distributed shares in

558-588: A partnership between their two companies in order to serve the Canadian market. The deal to create Simpsons-Sears Limited, a Canadian catalogue and department store chain separate from the Simpson's chain, was signed on September 18, 1952. The new company would be a 50–50 partnership; Simpsons and Sears both invested $ 20 million and had equal representation on Simpsons-Sears' board of directors. The new company had two main objectives: to expand Simpson's mail-order business (which

620-513: A selection of over 500 products. In 2016, the company launched Initium, an initiative to overhaul existing legacy platforms into a new cohesive, functional, adaptable and user-friendly online retail enterprise for consumers. This new site provided for omni-channel availability of orders, integrated logistics and improved search and checkout experiences for customers. In a related move, Sears Canada entered into an agreement with CGI to support Sears strategy to reengineer its technology platforms, with

682-515: A seven-store upscale mini-brand, with locations in Vancouver, Victoria, Calgary, Winnipeg, Toronto (Eaton Centre and Yorkdale) and Ottawa, all of which had been flagship Eaton stores. At Yorkdale and Winnipeg's Polo Park , this meant that Sears Canada managed two anchor stores (Eatons and Sears) in those malls for a short time. This operation was unsuccessful, however, and Sears converted the Eatons stores to

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744-507: A significant obstacle by ruling three major shareholding blocks ineligible to vote as the blocks were given extraordinary privileges by Sears Holdings Limited. On November 14, 2006, Sears Holdings' move to privatize Sears Canada at a bid of $ 17.97/share fell through by voting amongst the minority shareholder groups. On March 31, 2005, the majority ownership stake was transferred to Sears Holdings , which then owned 73.1% of Sears Canada common shares, while Pershing Square Capital held 17.3%, and

806-409: A two-level mall expansion into the former Sears store, which had occupied an area of approximately 127,000 square feet. The renovations and mall expansion were completed by November 2016 and includes London's first Disney Store , Nando's, Zara , Hot Topic and Aroma Espresso Bar along with H&M and Atmosphere/Sport Chek. The Keg moved from Richmond Row in downtown London to occupy a portion of

868-450: Is a shopping centre located in London, Ontario . It is located at 785 Wonderland Road South at the northwest corner of Wonderland Road and Viscount Road. Westmount Mall's first phase opened initially in 1971 with 15 stores, including a Dominion grocery store as the anchor. In 1973, the mall expanded, adding about 50 additional retailers, with Horizon as the main anchor. It was at that time

930-655: The Companies' Creditors Arrangement Act , which would include closure a total of 59 stores (including 20 department stores, 15 Sears Home stores, 14 Sears Hometown stores, and 10 Sears Outlet stores) over an unspecified time period. These closures resulted in the loss of 2,900 employees. The company had also been reducing its product assortment to have a larger focus on fashion and home decor, downplaying its automotive, electronics, and tool businesses. The company stated that its new strategies and positioning were "starting to resonate with consumers", citing increasing same-store sales over

992-477: The 25-mile restriction and permit Simpsons and Simpsons-Sears stores anywhere. The following year Simpsons-Sears opened a store at Square One Shopping Centre in the city of Mississauga , approximately 30 km (19 mi) west of Toronto. To avoid confusing customers used to Simpsons, new stores were opened under the "Sears" banner. All existing Simpsons-Sears stores were rebranded to the Sears banner as well. However,

1054-522: The Future" in 1983. It represented a complete transformation and remodelling of stores along a new product-focused and customer-friendly merchandising program. The first remodelled store, in Mississauga, Ontario, was unveiled in 1985. Stores would be fully retrofitted over the following three years. The Sears Catalogue Club points program began in 1986. The next year, it changed to "Sears Club" to incorporate all

1116-481: The Hometown stores was managed by their franchisees. The move to close Hometown stores was criticized by several of their owners. The owners of five Alberta dealers reported that most of their locations were still profitable, and stated that due to the restructuring proceedings, they were losing compensation prescribed by their contracts with Sears if the retailer terminates them early. Amid the restructuring, Sears Canada

1178-499: The Sears brand in 2002. Many said that the Eatons stores were too upscale and/or too thinly scattered across the country for the mini-chain to have ever been profitable and worthwhile. The retail environment has changed with more of the population shopping at big box outlets and specialty stores squeezing out the middle market which is the base of the traditional department store. In 2005, Sears Card financial services were outsourced to JPMorgan Chase . Sears received C$ 3 billion for

1240-587: The Simpsons name disappeared from Canada's retail landscape. As a result of this move, Sears Canada took over eight former Simpsons and Bay stores and finally gained a major foothold in Greater Toronto, a market from which it had been excluded by the 1952 agreement with Simpsons. These new stores featured a new 60:40 fashions; hardlines mix and introduced new boutique shop arrangements and fashion lines, such as Le Chateau, Sung, and Rouie. Sears announced, "The Store of

1302-531: The Toronto and Montreal stock exchanges on April 5, 1965, with the listing of its Class “A” non-voting shares. That year, Sears began its long-standing partnership with the Boys and Girls Clubs of Canada, to support its youth programming. In 1968, Simpsons-Sears became the first Canadian retailer to begin buying products from Mainland China . In 1971, Simpsons-Sears opened a new head office building in downtown Toronto. In 1972, Simpsons and Simpsons-Sears agreed to end

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1364-503: The U.S. After the Hudson's Bay Company purchased Simpsons in 1978, the joint venture was dismantled and Hudson's Bay sold its shares in the joint venture to Sears; with Sears now fully owning the company, it was renamed Sears Canada Inc. in 1984. In 1999, Sears Canada acquired the remaining assets and locations of the historic Canadian chain Eaton's . From 2014, Sears Holdings owned a 10% share in

1426-744: The addition of major appliances. In 2003, the Furniture and Appliances stores were renamed "Sears Home" stores. This change was intended to reflect their broader appeal for customers seeking a one-stop experience for re-making their home decor. The stores' product line was expanded to include home-installed products and services such as floor coverings, customer drapery, and other installed home related products in many locations. In 2004, new off-mall specialty formats were introduced, including four Sears Appliances and Mattresses stores and two Sears (Floor) Coverings Stores. In 1998, Sears Canada's website, sears.ca, became an active channel, allowing customers to order from

1488-459: The beginning of liquidation on October 19, 2017. The closure of all operations led to a loss of nearly 12,000 jobs, of which roughly three-quarters were part-time employees. Since the pension plan was underfunded by nearly $ 270 million, the annual benefits received by 17,000 pension plan members was likely to be reduced. In an attempt to moderate the hardship for retirees, a judge had previously ordered payments to other Sears creditors frozen until

1550-560: The closed stores were sold until January 26, 2018. Sears Canada began its operations as Simpsons-Sears Limited , a catalogue and mid-market suburban retailer that was a joint venture between the Robert Simpson Company Limited , a Canadian department store chain, and Sears, Roebuck and Co. of the United States. In 1952, Sears Chairman General Robert E. Wood sent a letter to Simpsons President Edgar G. Burton, proposing

1612-596: The closing of 10 additional stores, in addition to the 59 store closings previously announced in June. On October 10, 2017, Sears Canada announced that it would seek court approval to shutter all of its remaining stores in Canada and lay off 11,240 remaining staff. The approval was granted by the Ontario Superior Court on October 13, 2017. Liquidation sales began on October 19, 2017. The remaining Sears stores closed on January 14, 2018. Store fixtures and equipment from

1674-835: The company to Sears Canada's shareholders, reducing its holdings to 51%. Sears Holdings Corporation's chairman and CEO, Edward Lampert, has a 27% stake in Sears Canada. In April 2013, the company began to scale back some of its product offerings, dropping electronics and window coverings, and making toys online-only. In September 2013, Douglas C. Campbell took over as Sears Canada's COO . The following month, Sears Canada announced that it would close five of its major urban stores and sell them back to their respective landlords, including its flagship Toronto Eaton Centre location, as well as two other locations in Toronto, one in London, and one in Richmond, British Columbia. Campbell explained that "Unlocking

1736-443: The company to continue as a going concern was received," Sears Canada announced on October 10, 2017. On the same day, the company stated that it was seeking court approval to liquidate the approximately 130 remaining locations and assets. Sears Canada received Ontario Superior Court approval on October 13, 2017, since there was no viable buyer for the operation; the liquidation process was expected to be completed in 10 to 14 weeks after

1798-561: The company's trading channels. The points of the program could no longer be earned from June 22, 2017. In 1999, Sears Canada acquired the assets and the trademark name of the bankrupt chain The T. Eaton Company Limited . For the first time in its history, Sears Canada gained the leases to a number of prime downtown locations in Toronto (Eaton Centre), Vancouver , Victoria , Winnipeg , Ottawa , and Calgary , all former Eaton's flagship stores. The Simpsons-Sears agreement had largely shut out Sears from

1860-456: The company. ESL Investments was the largest shareholder of Sears Canada. Sears Canada operated 125 full-line department stores at its' peak. In 2016, Sears Canada had a network that included 140 corporate stores (including full-line, Sears Home, and Sears Outlet stores), 71 Hometown stores, over 900 catalogue and online merchandise pick-up locations, 69 Sears Travel offices, and a nationwide repair and service network. The company also published

1922-399: The decisions, stating that the retention payments were a common practice during these processes, intended to maintain the morale of senior staff as they wind down their stores and that key executives remain with the company through the insolvency process. On August 15, 2017, the company announced that it planned to seek authorization from the Ontario Superior Court to siphon $ 500,000 from

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1984-409: The goal of reducing costs and improving efficiency. After October 19, 2017, the website was no longer available for online purchases and directed shoppers to the remaining stores undergoing liquidation, with a message of thanks to customers. Sears Canada website ceased operations after December 13, 2018, but their social media links with Twitter and Facebook can still be reached despite no activity since

2046-531: The holiday season, Sears laid off 70 employees from its head office after losing nearly $ 47 million in the previous quarter. Through 2003 and into 2011 the company lost $ 1.6 billion in revenue. In June 2011, Calvin McDonald, formerly of Loblaw Companies , was named president and CEO of Sears Canada. McDonald planned to restructure the company's operations under a three-year plan, in the wake of increased competition and economic uncertainties. He explained that "we are in

2108-502: The largest mall in Southwestern Ontario . In 1978, Horizon was closed and converted into an Eaton's department store. The mall was completely rebuilt as a two-storey mall, with underground parking and over 160 retailers. Construction began in 1987 and was finished in 1989. In the early 2000s, a bus stop was added by the London Transit Commission , which services the following routes: 7, 10, 15A, 15B and 24. By 2000, Eaton's

2170-579: The name of the company remained Simpsons-Sears Limited. Also in 1973, Sears hit $ 1 billion in sales. In 1974, Simpsons-Sears opened a Sears store at Hillcrest Mall in Richmond Hill , Ontario , its first location in a mall that had a Simpsons store. In 1978, Simpsons and Simpsons-Sears put forward a plan to merge their businesses. This plan had to have the approval of the Foreign Investment Review Agency, as Sears, Roebuck would become

2232-595: The need for dedicated associates). Stranzl stated that the new format was meant to "take ideas from the best in the business, whether it's in shoes, outerwear or appliances", and return the chain to a "price-focused" strategy. The new format was implemented during renovation of the Stone Road Mall location in Guelph. In December 2016, Sears Canada announced plans to add grocery sections in three-to-five remodelled stores in 2017. The selection would be primarily organic, with

2294-458: The new store format at its Promenade and Mapleview Centre locations, with a media launch day on September 27, 2016. The new format was designed to have a more open layout with fewer permanent displays and partitions, providing more flexibility in how departments are arranged and stocked. The footwear department was also moved to the centre of the store and switched to a "self-serve" concept, with product boxes accessible by customers (thus reducing

2356-562: The parent company and majority shareholder of Sears Canada, made a bid to purchase the remaining shares to take the company private. Some members of the board opposed the move. A ruling by the Ontario Securities Commission , made in August 2006, stalled progress the attempted privatization by its parent company, Sears Holdings Limited. While the ruling did not dispel the future possibility of the privatization of Sears Canada, it posed

2418-700: The pension issue was resolved. While Ontario offers a plan to financially aid such pensioners under its Pension Benefits Act, no other province has a similar program. Simpsons-Sears began operating full-line (department) stores in 1953. Internally, these have been classified by size, volume, and the extent of merchandise selection. In the early decades, classifications were based on a letter designation, mirroring founding American parent, Sears, Roebuck, and Co.: 'A' Stores were large full-line stores, 'B' stores were smaller full-lines, serving more-mid-sized markets, while 'D' stores were early stores serving small markets, normally offering mostly hard-line and home departments, with

2480-469: The previous two quarters. On July 18, 2017, Sears Canada received court approval to begin liquidating the inventory of the 59 closing locations on July 21, 2017, appointing Gordon Brothers and Merchant Retail Solutions to manage the liquidation of the department and Sears Home stores. Per the formal plan submitted in court documents, the terms "bankruptcy", "going out of business", or "liquidation" could not be used to promote these sales. Liquidation of

2542-553: The prime shareholder. Before approval could be attained, the Hudson's Bay Company made a counter bid and acquired Simpsons Limited. Simpsons' shares in Simpsons-Sears taken over by The Bay were eventually sold back to Sears, Roebuck. The company was renamed Sears Canada Inc. in 1984 to reflect its independence. The paths of Hudson's Bay and Sears crossed again in 1991. The Hudson's Bay Company merged its remaining Greater Toronto Simpsons stores into its The Bay division in 1991, and

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2604-503: The property from Penretail Management in February. The firm has planned to re-brand the mall and announce new anchor tenants and mixed-use developments. In September 2018, an announcement regarding the former Target store was made, indicating it would be converted to both a "Fit 4 Less" ( GoodLife Fitness ) gym and office spaces. It was announced that the mall would change its name from Westmount Shopping Centre to Westmount Commons . It

2666-606: The remainder of the shares were publicly traded on the Toronto Stock Exchange. On September 26, 2007, Sears Canada announced the sale of its 222 Jarvis Street headquarters to the Government of Ontario . The company relocated its head office to surplus space at its flagship store in the Toronto Eaton Centre . Same-store sales were down 4% in 2010, compared to 6.8% in 2009. In December 2011, after slow sales over

2728-464: The retailer ceased operating. Sears offers options for Canadian cross-border shoppers to purchase from US site and pickup at the nearest US store. International delivery is not available to Canadians. Founded in 1949, Corbeil Électrique Inc., better known as Corbeil Appliances, was acquired by Sears Canada in 2005. Corbeil had 26 locations in Quebec, but closed its four locations in Toronto and Ottawa. As

2790-501: The retention bonuses into an "Employee Hardship Fund", which would be available to eligible employees. A company representative stated that Sears Canada "shares everyone's concerns about the plight faced by some of its former employees, and is glad to see a solution, pending court approval, that can at least help those most in need." The Globe and Mail noted that this arrangement was not a true substitute to severance pay, as affected employees "would have collected far more had Sears followed

2852-752: The rotation of its off-season and marked down catalogue merchandise. The concept was eventually expanded nationwide, offering consumers an off-priced selection of in-house and brand name products. In the 2000s, these stores were renamed "Outlet Stores" to reflect a broader assortment as well as channel-specific merchandise. Sears full-line stores in some markets were converted to this format in 2014. As of Fall 2016, Sears Canada operated 17 outlet locations. In June 2017 Sears announced 10 remaining outlet stores would also close. In 1994, Sears Canada opened its first Hometown Dealer Store in Pembroke, Ontario. The "Hometown Stores". were designed to serve smaller-sized markets and bring

2914-514: The sale, and the Sears Club points system was retained by the retailer. Sears also paid a special dividend upon the completion of the transaction. CEO Brent Hollister said that the move would allow Sears to refocus on its retail operations. Sears Canada announced it would end its credit card partnership with JPMorgan Chase when the agreement expired in November 2015. In January 2006, Sears Holdings ,

2976-818: The second store opened in Kamloops , British Columbia in December of that year. In 1954, Simpsons-Sears opened Canada's first large suburban department store, in Vancouver – Burnaby , BC, based on new the modern Sears, Roebuck model, spreading across the U.S. Simpsons-Sears introduced the slogan “We Service What We Sell” in 1955, backed up by a highly trained nationwide corps of service technicians. In 1963, Simpsons-Sears opened its first full-line store in Quebec , in Quebec City 's Fleur de Lys complex. The company made its public debut on

3038-500: The situation that we are in because we stopped doing the things that make great retailers great. We traded ourselves into this challenge and we will trade ourselves out of it." The company had posted a $ 44.1 million loss in 2010 but had recovered to $ 21.9 million by the third quarter of 2011. Among the planned changes were to build upon market segments where Sears had historically performed well (including appliances, dresses, children's wear and related products, and mattresses), and introduce

3100-412: The space in the new renovation. Other stores also moved into previously empty spaces, such as American fashion company Michael Kors , and New York-based makeup company NYX Cosmetics . In 2020, it was announced that Urban Planet would replace the former Forever 21 store. Westmount Mall Westmount Commons , also referred to as Westmount Mall , and formerly known as Westmount Shopping Centre ,

3162-434: The typical path of giving a few weeks of pay per year of service for terminated employees." On October 2, 2017, Sears Canada announced its intent to seek extended bankruptcy protection as well as the closure of 11 additional stores. A management group led by the company's executive chairman Brandon Stranzl had hoped to take over the retailer, but that attempt failed. "Following exhaustive efforts, no viable transaction for

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3224-428: The urban core, and that remained so even when the restriction was lifted, as The Bay and Eaton's long held a duopoly in the downtowns of major Canadian cities. Sears Canada had also entertained notions of obtaining the former Eaton downtown Montreal store but that location was eventually occupied by Quebec retailer Les Ailes de la Mode . Sears relaunched "Eatons" (rendered with the lowercase "e" logo) in November 2000 as

3286-493: The value of assets is one of the three levers we have said we will use as a way to create total value for the company. When proposals such as this one are presented to us, we must weigh the value of the transaction against the value we will obtain from continuing to operate those stores in their current locations". Campbell left Sears Canada in October 2014 and was replaced by Ronald Boire , who served until June 2015. Brandon Stranzl

3348-678: Was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from 1952 until January 14, 2018, and headquartered in Toronto , Ontario, the company began as Simpsons-Sears —a joint venture between the Canadian Simpsons department store chain and the American Sears chain—which operated a national mail order business and co-branded Simpsons-Sears stores modelled after those of Sears in

3410-452: Was also announced that there have been plans to develop a six-tower building on the property. In 2022, Dollarama opened at the mall. In 2023, reptile zoo Reptilia and dog kennel Dogtopia opened at the mall. 42°56′53″N 81°17′31″W  /  42.948°N 81.292°W  / 42.948; -81.292 Sears Canada Becky Penrice ( executive vice-president & chief operating officer ) Sears Canada Inc.

3472-615: Was appointed executive chairman in July 2015, continuing in his role as chairman of the board and also assuming the duties of the CEO. In November 2015, Carrie Kirkman was appointed president and chief merchant, a role she held until July 2016. In late 2013, SHS Services Management, a Markham, Ontario-based contract partner, went into receivership, but Sears Canada promised to honour home improvement warranty through services offered by SHS on behalf of Sears Canada. On August 24, 2016, Sears Canada unveiled

3534-538: Was built in 1994. It was replaced by Target in 2013. Target later closed all of its Canadian stores, leaving a vacancy in Masonville that Marshalls and HomeSense have since filled in 2017. In April 2018, the vacant upper floor of Target was filled by The Rec Room . In October 1998, the Loblaws store closed, and a new standalone Loblaws was opened on the northeast corner of Fanshawe Park Road and Richmond Street. Eaton's store

3596-679: Was closed in 1999 due to bankruptcy and was replaced in 2000 with The Bay which relocated from the Galleria Mall in the same city. On October 29, 2013, Sears Canada announced that it would close its store at the mall and several other locations throughout Canada to reduce costs. There were rumours that Nordstrom , an American retailer, was seeking to fill the space Sears had left, but these were dispelled in 2013 when Cadillac Fairview announced its plans. On March 29, 2016, Cadillac Fairview announced that Masonville Place would receive significant renovations during 2016. The $ 77 million renovations included

3658-427: Was converted into a Sears department store. By the early 2000s, Westmount's fortunes experienced a slump. The vacancy rate in the mall took a sharp increase as 40 stores slowly left the mall. In 2018, following the closure of Westmount's department store anchor, Sears Canada , the mall was bought for $ 31.5 million by a Toronto real estate investment firm. KingSett Capital, with partner McCOR Management, purchased

3720-415: Was criticized for its treatment of the laid-off employees, including that the company planned to issue a total of $ 7.6 million in retention bonuses to 43 executives and senior managers, and $ 1.6 million to senior employees at stores that are closing, but did not plan to offer severance pay to the laid-off employees. These concerns resulted in calls over social media to boycott the company. Sears Canada defended

3782-480: Was free to operate anywhere in Canada, as was the new Simpsons-Sears Acceptance Company, the credit arm of the operation. The business operations of Simpsons-Sears began when the first Simpsons-Sears Spring/Summer Catalogue was printed by Photo-Engravers and Electrotypers, Ltd. and delivered to 300,000 Canadian homes in early 1953. On September 17, 1953, the first Simpsons-Sears retail store opened in Stratford , Ontario;

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3844-496: Was sold to the new company) and to build a string of stores modelled on Sears' format across the country. The agreement also contained a provision that would become a major challenge in later years. Under its terms, Simpsons-Sears could not open a retail store within 25 miles of Simpsons' existing stores in Toronto, Montreal , Halifax , Regina , and London . In return, Simpsons promised not to build any stores outside of those five cities. Simpsons-Sears' mail-order business, however,

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