113-503: Mac Tonight was a character used in marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano -playing, the character played the song " Mack the Knife ", which was made famous in the United States by Bobby Darin . Throughout the campaign, Mac was performed by actor Doug Jones and voiced by Brock Walsh. Originally conceived as
226-474: A trade association or government agency (such as the Agricultural Marketing Service ) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk? ), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines
339-444: A 4.1-mile (6.6 km) course, consisting of a 1.5–2.0-mile (2.4–3.2 km) stretch of beach as one straightaway, and a narrow blacktop beachfront highway, State Road A1A , as the other. The two straights were connected by two tight, deeply rutted and sand covered turns at each end. Stock car racing in the United States has its origins in bootlegging during Prohibition , when drivers ran bootleg whiskey made primarily in
452-493: A McDonald's restaurant while singing and playing a saxophone . These commercials were made by Liquid Animation. "Mac Tonight Mad Dash" was a competition hosted on July 24, 2007, and broadcast in the Philippines , in which 24 pairs of contestants had to race to visit McDonald's locations to solve puzzles. The mask the actor wore was made by a makeup and practical effects artist called Steve Neill. It weighed over 10 pounds and had
565-565: A bit different from the cars seen in America, being more akin to a late model , though steel tube-framed silhouette bodies powered by V8 engines is still the norm. In December 2006, NASCAR also announced the creation of a new series in Mexico, the NASCAR Corona Series (now Mexico Series), replacing the existing Desafío Corona Series, to begin in 2007. In 2004, NASCAR also began to sanction
678-616: A business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns. Examples of products sold through B2B marketing include: The four major categories of B2B product purchasers are: Business-to-consumer marketing, or B2C marketing, refers to
791-601: A car's worth by driving it from New York to Los Angeles. After his death, the famous transcontinental race the ' Cannonball Run ' and the film that was inspired by it were both named in his honor. Baker is enshrined in the Automotive Hall of Fame , the Motorcycle Hall of Fame , and the Indianapolis Motor Speedway Hall of Fame. This level of honor and success in each diverse racing association earned Baker
904-417: A company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media: NASCAR The National Association for Stock Car Auto Racing, LLC ( NASCAR ) is an American auto racing sanctioning and operating company that is best known for stock car racing . It is considered to be one of the top ranked motorsports organizations in
1017-489: A competitive advantage". For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". In the past, marketing practice tended to be seen as a creative industry, which included advertising , distribution and selling , and even today many parts of
1130-488: A concrete process that can be followed to create a marketing plan . The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith 's book The Wealth of Nations but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related. Given
1243-471: A full season in NASCAR Xfinity Series competition. These include Kurt Busch and Carl Edwards (who both ran for Roush Racing ). In addition, veteran drivers who have had only moderate success at the other two levels of the sport have revitalized their careers in the truck series, including Ron Hornaday Jr. , Todd Bodine , Mike Skinner , and Johnny Benson . Beginning in 2009, the series became
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#17328691245991356-558: A full-time basis. Kevin Harvick was the first Cup series driver to compete full-time in the Busch Series and win a title, actually doing so twice; in 2001, he did this for Richard Childress Racing but only did so out of necessity as Dale Earnhardt 's death forced him into the Cup series ahead of RCR's intended schedule for him. His win in 2006, where he raced three cars for RCR and his race team ,
1469-525: A grand piano atop either a floating cloud or a giant Big Mac (hence the name), was intended to garner a "cult-like" following. From 1986 to 1987, the campaign expanded to other cities on the American West Coast . McDonald's said that the campaign had "great success", while trade magazine Nation's Restaurant News announced that it had contributed to increases of over 10% in dinnertime business at some Californian restaurants. A crowd of 1,500 attended
1582-494: A lap, plus the driver who leads the most laps. Another significant change involves the qualifying process for the Chase. The number of qualifying drivers will remain at 12, but only the top 10 will qualify solely on regular-season points. The remaining two Chase drivers will be the two drivers in the next 10 of the point standings (11th through 20th) with the most race wins in the regular season. In 2014, NASCAR announced another revamp to
1695-408: A managerial approach that covered analysis , consumer behavior , market research , market segmentation , and planning . Phillip Kotler , popularised this approach and helped spread the 4 Ps model. McCarthy's 4 Ps have been widely adopted by both marketing academics and practitioners. One of the limitations of the 4Ps approach is its emphasis on an inside-out view. An inside-out approach
1808-412: A market. In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way. The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards
1921-556: A mini stock racing series in Mexico, known as the Mexico T4 Series. In early 2012, NASCAR announced that it would sanction the existing European-based Racecar Euro Series as a "NASCAR Touring Series". On July 1, 2013, with partnership from NASCAR Whelen Engineering , the series was renamed the NASCAR Whelen Euro Series. In addition to the six main national series, NASCAR operates several other racing divisions under
2034-657: A model-building perspective, the 4 Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually exclusive, with no overlap. Yet, the 4 Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and corporate communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of
2147-416: A more consumer-orientated version of the 4 Ps that attempts to better fit the movement from mass marketing to niche marketing . Consumer (or client) The consumer refers to the person or group that will acquire the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer. Cost Cost refers to what is exchanged in return for the product. Cost mainly consists of
2260-476: A multiplicity of new markets. Market segmentation can be defined in terms of the STP acronym, meaning Segmentation, Targeting, and Positioning . Segmentation involves the initial splitting up of consumers into persons of like needs/wants/tastes. Commonly used criteria include: Once a segment has been identified to target, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym
2373-518: A piano. One of the animatronics is in the World's Largest Entertainment McDonald's in Orlando, Florida . Ronald McDonald House Charities started the annual Mac Tonight Gala fundraiser, which was renamed Masquerade Ball in 2018. Mac Tonight has a heavy association with vaporwave and appeared on the cover of the split album Late Night Delight by Saint Pepsi and Luxury Elite , where he became an icon of
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#17328691245992486-582: A point-fund money payout and even more goes to the National champion (driver with most points out of the four division winners). The Whelen All-American Series is the base for stock car racing, developing NASCAR names such as Clint Bowyer , Jimmy Spencer , Tony Stewart , the Bodine brothers, and many others along the way. The Whelen Modified Tour races open-wheel "modified" cars in Northern and Southern divisions. This
2599-421: A promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide on August 27, 1987. By 1988, the ad campaign had spread worldwide. In 1989, Bobby Darin's son, Dodd Mitchell Darin, sued McDonald's for allegedly infringing upon Darin's likeness. After the lawsuit, McDonald's stopped using the song. There were several attempts to reboot Mac Tonight in
2712-456: A relationship with Bob Barkhimer and his partner, Margo Burke. He went to events with them, stayed weekends with them and generally became very familiar with racing on the west coast. "Barky", as he was called by his friends, journeyed to Daytona Beach and met with Bill France Sr. In the spring of 1954, NASCAR became a stock car sanctioning body on the Pacific Coast under Barky. Wendell Scott
2825-557: A result of that sponsorship, the Grand National Series became known as the Winston Cup Series starting in 1971, with a new points system and some significant cash benefits to compete for championship points. In 1972, the season was shortened from 48 races (including two on dirt tracks ) to 31. 1972 is often acknowledged as the beginning of NASCAR's "modern era". The next competitive level, called Late Model Sportsman, gained
2938-459: A row by Cale Yarborough in the late 1970s, the only other time when a driver has won three or more NASCAR Cup Series championships in a row. The Cup Series had its first title sponsor in 1972. R. J. Reynolds Tobacco Company , which had been banned from television advertising , found a popular and demographically suitable consumer base in NASCAR fans and engaged NASCAR as a promotional outlet. As
3051-472: A season, along with the pre-season Clash and mid-season All-Star race. NASCAR runs races primarily on ovals , including superspeedways, short tracks, and dirt tracks , but also road courses and street circuits . Richard Petty holds the Cup Series wins record with 200. He is tied with Dale Earnhardt and Jimmie Johnson for the championship record, with seven each. Entering the 2025 season , Joey Logano
3164-432: A section to the marketing mix. The 4Ps refers to four broad categories of marketing decisions, namely: product , price , promotion , and place . The origins of the 4 Ps can be traced to the late 1940s. The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within
3277-581: A series of meetings held at the Streamline Hotel in Florida, beginning on December 14, 1947. At 1:00 pm, France called to order the 35 men who represented the NCSCC on the top floor of the hotel. The meeting was the first of four seminars in which France would outline his vision of an organized group of race car drivers. The name originally chosen for the series was National Stock Car Racing Association ; when it
3390-702: A taste for moonshine , and a number of the drivers continued "runnin' shine", this time evading the "revenuers" who were attempting to tax their operations. The cars continued to improve, and by the late 1940s, races featuring these cars were being run for pride and profit. These races were popular entertainment in the rural Southern United States, and they are most closely associated with the Wilkes County region of North Carolina . Most races in those days were of modified cars. Street vehicles were lightened and reinforced. Mechanic William France Sr. , moved to Daytona Beach, Florida, from Washington, D.C., in 1935 to escape
3503-526: A whole, traces its roots back to moonshine runners during Prohibition , who grew to compete against each other in a show of pride. This happened notably in North Carolina. In 1935, Bill France Sr. established races in Daytona Beach, with the hope that people would come to watch races and that racers would race for him, as other organizers tended to fleece the winners of their payouts. This was a success, and
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3616-528: A young Bill France placed 5th at the end of the day. By early 1947, Bill France saw the potential for a unified series of racing competitors. France announced the foundation of the "National Championship Stock Car Circuit", otherwise known as NCSCC. France approached the American Automobile Association , or AAA, in hopes of obtaining financial backing for the venture. When the AAA declined support of
3729-543: Is Cole Custer in 2023. The modern incarnation of this series began in 1982, with sponsorship by Anheuser-Busch Brewing 's Budweiser brand. In 1984 it was renamed to the Busch Grand National Series, then later just the Busch Series. The Anheuser-Busch sponsorship expired at the end of 2007, being replaced by Nationwide Insurance from 2008 to 2014, and the series is now sponsored by Comcast through its Xfinity brand. The season usually has fewer races than
3842-557: Is NASCAR's oldest division, and the modern division has been operating since 1985 as the Winston Modified Series and later in 1994 as the Featherlite Trailers Modified Series. The ARCA Menards Series ' feeder divisions, which consists of East and West divisions, race pro-stock cars that are similar to older Xfinity Series cars, although they are less powerful. The east division was originally divided into
3955-484: Is a subset of marketing research. (Avoiding the word consumer, which shows up in both, market research is about distribution, while marketing research encompasses distribution, advertising effectiveness, and salesforce effectiveness). The stages of research include: Well-known academic journals in the field of marketing with the best rating in VHB-Jourqual and Academic Journal Guide, an impact factor of more than 5 in
4068-422: Is conducted for two main purposes: better allocation of a firm's finite resources and to better serve the more diversified tastes of contemporary consumers. A firm only possesses a certain amount of resources. Thus, it must make choices (and appreciate the related costs) in servicing specific groups of consumers. Moreover, with more diversity in the tastes of modern consumers, firms are noting the benefit of servicing
4181-544: Is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". However, the definition of marketing has evolved over the years. The AMA reviews this definition and its definition for "marketing research" every three years. The interests of "society at large" were added into
4294-420: Is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers. In this type of business model, businesses profit from consumers' willingness to name their own price or contribute data or marketing to the company, while consumers benefit from flexibility, direct payment, or free or reduced-price products and services. One of
4407-612: Is primarily a Midwestern United States series. NASCAR acquired the series on April 27, 2018 after being privately owned for 60 years. The NASCAR Canada Series is a NASCAR racing series in Canada that derives from the old CASCAR Super Series (founded in 1981 and bought out by NASCAR in 2006). The new series has races through six of Canada's provinces for a total of 13 events with TV coverage on TSN . Many drivers are content running in Canada while others move up to bigger NASCAR series including J. R. Fitzpatrick and D. J. Kennington . The cars are
4520-591: Is scheduled to continue as planned. The series was renamed again in 2020 to the NASCAR Gander RV & Outdoors Truck Series before returning to the Camping World Truck Series name in 2021. On August 26, 2022 it was announced that the original series' sponsor, Craftsman, would return as the title sponsor starting in the 2023 season. The ARCA Menards Series is a racing series that races at big touring series tracks and local racing series tracks. It
4633-438: Is the act of satisfying and retaining customers . It is one of the primary components of business management and commerce . Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B ) or directly to consumers ( B2C ). Sometimes tasks are contracted to dedicated marketing firms, like a media , market research , or advertising agency . Sometimes,
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4746-480: Is the defending Cup Series champion. In the 1920s and 1930s, Daytona Beach supplanted France and Belgium as the preferred location for world land speed records . After a historic race between Ransom Olds and Alexander Winton in 1903, 15 records were set on what became the Daytona Beach Road Course between 1905 and 1935. Daytona Beach had become synonymous with fast cars in 1936. Drivers raced on
4859-401: Is the traditional planning approach where the organization identifies its desired goals and objectives, which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external stakeholders. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer. From
4972-410: Is used as criteria to gauge the viability of a target market. The elements of DAMP are: The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are: Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from
5085-523: The Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity. The repeal of Prohibition in 1933 dried up some of their business, but by then the people of the American South had developed
5198-746: The Camping World Truck Series. In 2019, per a branding request made by Camping World, the series was rebranded as the NASCAR Gander Outdoors Truck Series. As noted previously, the Chase format was extended to the Truck Series in 2016. The format is identical to that used in the Xfinity Series, except that only eight drivers qualify for the Chase (instead of 12 in the Xfinity Series) and only two drivers are eliminated at
5311-474: The Great Depression . He was familiar with the history of the area from the land speed record attempts. France entered the 1936 Daytona event, finishing fifth. He took over running the course in 1938. He promoted a few races before World War II. France had the notion that people would enjoy watching stock cars race. Drivers were frequently victimized by unscrupulous promoters who would leave events with all
5424-621: The Social Sciences Citation Index and an h-index of more than 130 in the SCImago Journal Rank are These are also designated as Premier AMA Journals by the American Marketing Association. Market segmentation consists of taking the total heterogeneous market for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in all significant aspects. The process
5537-623: The roadsters , which fans perceived as a Northeast or Midwest series. The roadster division was quickly abandoned, while the modified division now operates as the NASCAR Whelen Modified Tour . The Strictly Stock division was put on hold as American automobile manufacturers were unable to produce family sedans quickly enough to keep up with post-World War II demand. The 1948 schedule featured 52 Modified dirt track races . The sanctioning body hosted its first event at Daytona Beach on February 15, 1948. Red Byron beat Marshall Teague in
5650-515: The sales process engineering perspective, defines marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction". Some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating
5763-656: The "Grand National" title passed down from the top division and soon found a sponsor in Busch Beer . In 2004, Nextel Communications took over sponsorship of the premier series, and formally renamed it the Nextel Cup Series. A new championship points system, the " Chase for the Nextel Cup ," (renamed "Chase for the Sprint Cup" in 2008) was also developed, which reset the point standings with ten races to go, making only drivers in
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#17328691245995876-471: The 16 participating in the Cup Series Chase. Four drivers are eliminated at the end of each preliminary round of the Chase in the Xfinity Series, which also mirrors the Cup Series Chase. This means that four drivers are eligible for the series title entering the final race, as in the Cup Series. Similar to Cup, starting in 2017 "The Chase" moniker was dropped and the final seven races are now referred to as
5989-455: The 2011 season, drivers would be allowed to compete for the championship in only one of NASCAR's three national series in a given season, although they could continue to run in multiple series. This change was officially confirmed by France in a press conference less than two weeks later, and has remained in the NASCAR rules ever since. Beginning in 2010, the Nationwide cars adapted somewhat to
6102-726: The Busch North series, which raced in Northeastern states, and the Busch East Series, which raced throughout Southeastern and Mid-Atlantic states. The west division was originally known as the Winston West Series and raced throughout Southwestern and Coastal Pacific states. In 2008, the series came together in east and west divisions under sponsorship from Camping World as the Camping World Series. K&N Filters took over
6215-441: The Chase format, expanding the Chase pool to 16 drivers, and eliminating four drivers after every three races, leaving four drivers to compete for the championship at the season finale at Homestead . In addition, wins were given an increased emphasis, with the 16 drivers with the most wins (15 if the points leader is winless; points leader will receive an automatic berth) gaining a spot in the chase. If there are fewer than 16 winners,
6328-478: The Cup Series, and the prize money is significantly lower. However, over the last several years, a number of Cup Series drivers have run both the Xfinity and Cup Series events each weekend, using the Xfinity race as a warm-up to the Cup event at the same facility. Furthermore, several drivers not only participated in both Cup and Busch/Nationwide/Xfinity events on the same weekend but also began to compete in both series on
6441-546: The Mac Tonight theme was McDonald's driver Jamie McMurray 's Chip Ganassi Racing No. 1 Chevrolet SS throwback scheme for Darlington Raceway 's Southern 500 . In 2006, McDonald's brought back the character in territories throughout Southeast Asia such as in Singapore , Malaysia , Indonesia , Philippines , Hong Kong , Taiwan , Thailand and China . The Asian-exclusive campaign featured an animated Mac Tonight dancing atop
6554-655: The Modified division race. Byron won the 1948 national championship. Things had changed dramatically by 1949, and the Strictly Stock division was able to debut with a 20-mile (32 km) exhibition in February near Miami. The first NASCAR "Strictly Stock" race ever was held at Charlotte Speedway , although this is not the same track as the Charlotte Motor Speedway that is a fixture on current NASCAR schedule. The race
6667-721: The NASCAR Regional banner. Many local race tracks across the United States and Canada run under the NASCAR Advance Auto Parts Weekly Series banner, where local drivers are compared against each other in a formula where the best local track champion of the nation wins the Whelen All-American Weekly Series National Championship. The Whelen All-American series is split into four car divisions as well as state and track championships separately. Each division champion receives
6780-470: The NCS and the ambiguous use of "NASCAR" as a synonym for the series is common. The 2023 NCS Champion is Ryan Blaney . The record for most championships is 7, held by three drivers: Richard Petty , Dale Earnhardt , and Jimmie Johnson . Johnson has the record for most consecutive with five consecutive Cup Series drivers' championships from 2006 to 2010. Previously, the most consecutive championships had been three in
6893-478: The US throughout the 1990s, but none of them took off. The campaign, created by Jim Bennedict and Peter Coutroulis, was created for Southern California McDonald's franchisees by Los Angeles advertising firm Davis, Johnson, Mogul & Colombatto, for a budget of around $ 500,000. Looking to increase the dinner business, the agency was inspired by the song " Mack the Knife " by Kurt Weill and Bertolt Brecht , made famous in
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#17328691245997006-499: The US was in Canada, where on July 1, 1952, Buddy Shuman won a 200-lap race on a half-mile (800 m) dirt track in Stamford Park, Ontario , near Niagara Falls . The NASCAR Cup Series (NCS) is the sport's highest level of professional competition. It is consequently the most popular and most profitable NASCAR series. Since 2001, the Cup Series season has consisted of 36 races over 10 months. Writers and fans often use "Cup" to refer to
7119-441: The United States by Bobby Darin in 1959. The agency listened to different versions of it before opting to create an original version with new lyrics. After deciding not to feature real people, the designers settled on an anthropomorphic crooner moon on a man's body with 1950s-style sunglasses; the song and style were designed to appeal to baby boomers and a revival of 1950s-style music in popular culture. The character, who played
7232-468: The Xfinity Playoffs. Even with restrictions limiting points earnings to one national series, Cup drivers were still running and winning a vast majority of Xfinity series races through 2015. Starting with the 2015 season finale, NASCAR began to add additional restrictions in regards to Cup drivers running Xfinity races. Beginning in the 2020 season, Cup drivers with more than three years of experience in
7345-423: The basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes." Needs-based segmentation (also known as benefit segmentation ) "places the customers' desires at the forefront of how a company designs and markets products or services." Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment
7458-399: The case of services marketing . Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing. In response to environmental and technological changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model. Robert F. Lauterborn proposed a 4 Cs classification in 1990. His classification is
7571-404: The centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: Marketing research , conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs . Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on
7684-428: The competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to meld with the product's perception among consumers and its position among competitors' offering. The promotional mix outlines how
7797-488: The consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler has evolved his definition of marketing. In 1980, he defined marketing as "satisfying needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related definition, from
7910-408: The consumer to attain the product, thus making them more likely to do so. Communication Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the two-way communication available through social media. The term "marketing environment" relates to all of
8023-460: The current " Car of Tomorrow " (or COT) design used by Cup cars, with different bodies from the Cup Series. In 2016, the Chase format was extended to both the Xfinity and Truck Series. Instead of the four-round, 10-race format used in the Cup Series, the Chase in each of the two supporting series consists of three rounds and seven races in all, with each preliminary round consisting of three races. The Xfinity Series Chase involves 12 drivers instead of
8136-478: The definition in 2008. The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers". The newer definition highlights the increased prominence of other stakeholders in the new conception of marketing. Recent definitions of marketing place more emphasis on
8249-571: The end of each preliminary round (instead of four in the Xfinity Series). As in both the Cup Series and Xfinity Series, four drivers are eligible for the series title entering the final race. Similar to Cup, starting in 2017 "The Chase" moniker was dropped and is now simply referred to as the Truck Series Playoffs. On May 8, 2018, NASCAR and Camping World announced the Truck Series title sponsor would be moved to Camping World subsidiary Gander Outdoors starting in 2019. The contract through 2022
8362-417: The facial expressions motorized with animatronics. It needed three puppeteers to control the lip, jaw, and eyebrow movement. New masks were made with more articulation and animatronics added. The Australian 1988 mask was made by Robert Bertie. Several McDonald's restaurants in the early 1990s were fitted with Mac Tonight hydraulically powered animatronic figures built by Mannetron with the character playing
8475-457: The factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are: Marketing research is a systematic process of analyzing data that involves conducting research to support marketing activities and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge
8588-551: The formation of the NASCAR SuperTruck Series presented by Craftsman . The first series race followed in 1995. In 1996, the series was renamed the NASCAR Craftsman Truck Series to emphasize Craftsman's involvement. The series was first considered something of an oddity or a "senior tour" for NASCAR drivers, but eventually grew in popularity and has seen drivers move straight to the Cup Series without running
8701-616: The genre. Moon Man is an Internet meme and unofficial parody of Mac Tonight that originated in 2007 on the Internet meme community YTMND , in which the character is depicted as being a white supremacist . Moon Man videos are parodies of songs with racist and violent lyrics. A Salon article compared Moon Man to Pepe the Frog , another meme and hate symbol. By 2016, YouTube was removing Moon Man videos for violating its community guidelines on hate speech , and AT&T, whose text-to-speech software
8814-483: The issue. To me though, Bobby Darin wasn’t the imprint on that song. I was more influenced by guys like Frank Sinatra, Ray Charles and Louis Armstrong — Louis Armstrong was known for this song, too. That brought the gravy train to a grinding halt. I do think, though, that this lawsuit coincided with the downturn of Mac Tonight ads as effective marketing anyway. I think McDonald’s looked at it like, "Do we really want to fuck with this? Isn’t it easier to just cut and run from
8927-415: The major benefit of this type of business model is that it offers a company a competitive advantage in the market. Customer to customer marketing or C2C marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that has emerged with e-commerce technology and
9040-506: The marketing environment. To overcome the deficiencies of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions include "people", "process", and "physical evidence" and are often applied in
9153-418: The marketing process (e.g. product design , art director , brand management , advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. However, because marketing makes extensive use of social sciences , psychology , sociology , mathematics , economics , anthropology and neuroscience , the profession is now widely recognized as a science. Marketing science has developed
9266-529: The mid-1960s, the vehicles were purpose-built race cars with a stock-appearing body. Early in NASCAR's history, foreign manufacturers had shown interest in entering the series; the British car manufacturer, MG , found a few of its vehicles entered, with some placing. For example, on August 16, 1963 in the International 200, Smokey Cook drove an MG to a 17th-place finish. The first NASCAR competition held outside
9379-474: The monetary value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product. Convenience Like "Place" in the 4Ps model, convenience refers to where the product will be sold. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for
9492-763: The money before drivers were paid. On December 14, 1947, France began talks with other influential racers and promoters at the Ebony Bar at the Streamline Hotel in Daytona Beach, Florida , that ended with the formation of NASCAR on February 21, 1948. The first Commissioner of NASCAR was Erwin "Cannonball" Baker, a former stock car, motorcycle, and open-wheel racer who competed in the Indianapolis 500 and set over one hundred land speed records. Baker earned most of his fame for his transcontinental speed runs and would prove
9605-458: The nature of a firm's marketing environment and to attain information from suppliers. A distinction should be made between marketing research and market research. Market research involves gathering information about a particular target market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Market research
9718-686: The original series sponsor's name with the notion of being bushwhacked. In May 2007, NNS director Joe Balash confirmed that NASCAR was exploring options to deal with the Buschwhacker controversy. One of the most often-cited proposals was for Cup Series drivers participating in the Nationwide Series to receive no points for their participation in a Nationwide race. In 2007, NASCAR chairman Brian France indicated that all options, except an outright ban of Cup competitors, were still being considered. On January 11, 2011, NASCAR.com reported that beginning with
9831-581: The past, NASCAR also sanctioned the AutoZone Elite Division, which raced late-model cars that were lighter and less powerful than Cup Series cars, and was originally split into four divisions: Northwest, Southwest, Southeast, and Midwest. At the end of 2005, NASCAR announced that the AutoZone Elite Division would be discontinued after the 2006 season due to having trouble securing NASCAR-sanctioned tracks to successfully host AutoZone Elite Division events, plus escalating costs of competing and downsizing of
9944-417: The place (i.e., distribution) element. Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap. Other important criticisms include that the marketing mix lacks a strategic framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of
10057-420: The precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes
10170-531: The premier series title name became the Sprint Cup Series, as part of the merger between Nextel and Sprint . In 2011, NASCAR announced a number of major rules changes, the most significant being abandoning the points system. The winner of a race now receives 43 points, with one-point decrements for each subsequent position (42 for second, 41 for third, and so on). The winner also receives 3 bonus points, and single bonus points are awarded to all drivers who lead
10283-478: The previous month, and was higher than any company since the New Coke launch in 1985. Doug Jones performed Mac Tonight for over 27 out of the 29 commercials from 1986 to 1997. Years later in 2013, he recalled "that's when my career took a turn that I was not expecting. I didn't know that was a career option." Mac Tonight's voice was provided by Brock Walsh. In 1989, Bobby Darin's son Dodd Mitchell Darin alleged that
10396-404: The race, the heavier cars got bogged down in the sand, while the lightweight Fords navigated the ruts of the course, eventually claiming the top 6 finishes for the race. Of the 27 cars that started the event, only 10 managed to survive the ordeal, as officials halted the event 10 miles (16 km) short of the scheduled 250-mile (400 km) distance. Driver Milt Marion was declared the winner, and
10509-450: The remaining spots will be filled based on the conventional points system. Monster Energy became the title sponsor in 2017, which changed the series' name to Monster Energy NASCAR Cup Series. With Monster Energy's title sponsorship, NASCAR also abandoned "The Chase" name and now refers to the last 10 races simply as "the playoffs" similar to most other sports. After the 2019 season, NASCAR declined an offer from Monster Energy to remain
10622-667: The series was founded in 1948. Races were held in several divisions, which eventually morphed into what is the "ladder:" the Cup Series at the top, the Xfinity Series second, and the Truck Series third, with smaller series spread out below. Chevrolet, Ford and Toyota compete in each series. The vast majority of NASCAR drivers are American, but drivers from Canada, Mexico, Europe, and other places have competed. All Cup Series races are held across America. There are 36 points-paying races in
10735-530: The sharing economy. The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods. A marketing orientation has been defined as a "philosophy of business management." or "a corporate state of mind" or as an "organizational culture." Although scholars continue to debate
10848-405: The song infringed upon his father's trademark without prior permission and filed a lawsuit as well as an injunction for the song to be removed from both TV and radio ads. As a response to the lawsuit, McDonald's stopped airing the advertisements. They thought that I had co-opted his father’s singing style, and they filed suit for infringement of likeness. Specifically, my vocalization was apparently
10961-466: The specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research , and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. Marketing
11074-640: The sponsorship in 2010. 2019 was the last season for both of the series before they are to go under the ARCA banner in 2020 as part of the unification of the NASCAR K&;N Pro Series East and West and the ARCA Menards Series. The series became known as the ARCA Menards Series East and ARCA Menards Series West starting in 2020, meaning 2019 was also K&N's last year as the series title sponsor. In
11187-460: The tactics and strategies in which a company promotes its products and services to individual people. Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.< Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It
11300-795: The title of "King of the Road". In the early 1950s, the United States Navy stationed Bill France Jr. , at the Moffett Federal Airfield in northern California. His father asked him to look up Bob Barkhimer in San Jose, California . Barkhimer was a star of midget car racing from the World War II era, and later ran about 22 different speedways as the head of the California Stock Car Racing Association. Young Bill developed
11413-494: The title sponsor of the top series. On December 5, NASCAR revealed their new sponsorship model. Instead of a singular title sponsor, four "premier partners" ( Coca-Cola , Xfinity , Busch Beer and GEICO ) would be closely affiliated with the top series, which was simply renamed the NASCAR Cup Series. The NASCAR Xfinity Series is the second-highest level of professional competition in NASCAR. The most recent series champion
11526-431: The top series were limited to five races per season. Furthermore, those same drivers are ineligible to run the regular season finale, NXS playoff races, or Dash 4 Cash races. The NASCAR Craftsman Truck Series features modified pickup trucks . It is one of the three national divisions of NASCAR, together with the Xfinity and Cup Series. The most recent series champion is Ben Rhodes in 2023. In 1994, NASCAR announced
11639-410: The top ten or within 400 points of the leader eligible to win the championship. In 2007, NASCAR announced it was expanding "The Chase" from ten to twelve drivers, eliminating the 400-point cutoff, and giving a ten-point bonus to the top twelve drivers for each of the races they have won out of the first 26. Wins throughout the season would also be awarded five more points than in previous seasons. In 2008,
11752-510: The venture, France proceeded to announce a set of rules and awards for the NCSCC. France declared that the winner of the 1947 NCSCC season would receive $ 1000.00 (equivalent to $ 13645 in 2023) and a trophy. The season would begin in January 1947 at the Daytona Beach track, and conclude in Jacksonville the following December. Nearly 40 events were logged during the season, and attendance often exceeded
11865-445: The venue's capacity. The competitors were paid as promised, and by the end of the season, driver Fonty Flock was declared the season champion after winning 7 events of the 24 that he entered. Bill France delivered the $ 1000 and 4-foot high trophy to Flock at the end of the season, along with $ 3000 in prize money to other drivers who competed throughout the season. At the end of the 1947 season, Bill France announced that there would be
11978-539: The visit of a costumed character to a Los Angeles McDonald's. With concerns that he was too typical of the West Coast, in February 1987, it was decided that the character would feature on national advertisements, which aired that September. He attracted a crowd of 1,000 in Boca Raton, Florida . A September 1987 survey by Ad Watch found that the number of consumers who recalled McDonald's advertising before any other doubled from
12091-453: The whole thing?" So that’s what they did. It’s cool, though. It’s a business. I get it. I think they tried to change the song for a bit, but it just didn’t work. Mac was done soon after that. In 1996, Mac Tonight appeared in an ad that aired only on the West Coast . Between 1997 and 1998, McDonald's sponsored NASCAR Hall of Famer Bill Elliott with Mac Tonight featured on his car. In 2016,
12204-476: The world and is one of the largest spectator sports leagues in America. The privately owned company was founded by Bill France Sr. in 1948, and his son, Jim France , has been the CEO since August 2018. The company is headquartered in Daytona Beach, Florida . Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states, as well as in Canada, Mexico, Brazil and Europe. NASCAR, and stock car racing as
12317-461: Was held on June 19, 1949 and won by driver Jim Roper when Glenn Dunaway was disqualified after the discovery of his altered rear springs. Initially, the cars were known as the "Strictly Stock Division" and raced with virtually no modifications on the factory models. This division was renamed the "Grand National" division beginning in the 1950 season. Over a period of more than a decade, modifications for both safety and performance were allowed, and by
12430-555: Was pointed out that that name was already in use by a rival sanctioning body, "National Association for Stock Car Auto Racing", proposed by mechanic Red Vogt , was selected as the organization's name. NASCAR was founded by William France, Sr. on February 21, 1948 with the help of several other drivers of the time. The original plans for NASCAR included three distinct divisions: Modified, Roadster, and Strictly Stock. The Modified and Roadster classes were seen as more attractive to fans. It turned out that NASCAR fans wanted nothing to do with
12543-549: Was the first African-American to win a race in the Grand National Series, NASCAR's highest level. He was posthumously inducted into the NASCAR Hall of Fame in Charlotte, North Carolina , January 30, 2015. On March 8, 1936, a collection of drivers gathered at Daytona Beach, Florida . The drivers brought coupes , hardtops , convertibles, and sports cars to compete in an event to determine the fastest cars, and best drivers. Throughout
12656-471: Was the first of five consecutive titles in NBS/NNS that were won by Cup series regulars. The practice received criticism because it was thought to give the Cup Series teams an unfair advantage, and that the presence of the Cup Series drivers squeezes out Nationwide Series competitors who would otherwise be able to qualify. These dual-series drivers have been labeled " Buschwhackers ", a play on words which combines
12769-632: Was used to create the meme, had edited it to filter out the character's name and obscenities. In 2019, the Anti-Defamation League added Moon Man to their database of hate symbols . A mod for the video game Doom featuring Moon Man as the playable character and racist stereotypes as enemies was also created. Referring to Moon Man, Mac Tonight co-creator Peter Cotroulis said in 2022 that he would "love to bring Mac back" but that "with how he’s been twisted in recent years, I don’t think that will ever happen now". Marketing Marketing
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