Pay television , also known as subscription television , premium television or, when referring to an individual service, a premium channel , refers to subscription -based television services, usually provided by multichannel television providers, but also increasingly via digital terrestrial and streaming television . In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment. The concept rapidly expanded through the multi-channel transition and into the post-network era . Other parts of the world beyond the United States, such as France and Latin America have also offered encrypted analog terrestrial signals available for subscription.
47-456: Club MTV , formerly MTV Dance , is a European pay television music channel from Paramount Networks EMEAA that which replaced the British MTV Base on 7 March 2008. The network mainly broadcasts music videos from the electronica and techno genres, and is commercial free. The channel was launched as MTV Dance on 7 March 2008, then became Club MTV from 1 June 2020. On 2 August 2015, it
94-469: A trial period , often one to three months, though there have been rare instances of free trials for pay services that last up to one year for newer subscribers to that provider's television service. Pay television has become popular with cable and satellite television . Pay television services often, at least two to three times per year, provide free previews of their services, in order to court potential subscribers by allowing this wider audience to sample
141-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship
188-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how
235-406: A crude decrypting of the over-the-air television signal and a decoding box, but never caught on for use at that time. It took another four decades when cable broadcasters started using pay-per-view on a widespread basis. "Free" variants are free-to-air (FTA) and free-to-view (FTV); however, FTV services are normally encrypted and decryption cards either come as part of an initial subscription to
282-627: A focus on their parent companies' libraries, with HBO Now replaced by HBO Max (now Max) in 2020 (which adds content from other Warner Bros. properties and third-parties, and would also be included with existing HBO subscriptions via television providers), and Showtime formally merging with Paramount+ in 2023. Canadian premium service The Movie Network similarly merged with the CraveTV service owned by parent company Bell Media in 2018. Pay-per-view (PPV) services are similar to subscription-based pay television services in that customers must pay to have
329-513: A lower subscription fee. These are called "mini-pay" channels (a term also used for smaller scale commercial-free pay television services) and are often sold as a part of a package with numerous similarly priced channels. Usually, however, the regular pricing for premium channels ranges from just under $ 10 to near $ 25 per month per suite, with lower prices available via bundling options with cable or satellite providers, or special limited offers which are available during free preview periods or before
376-417: A main flagship channel is accompanied by secondary services with distinct schedules focusing on specific genres and audiences (such as multiplexes focusing more on "classic" films, or family-oriented programming), time shifting , or brand licensing deals (such as channels focusing specifically on Disney films , or content from U.S. pay television brands if they do not specifically run their own network in
423-535: A mix of original series, films, and specials. The shift towards SVOD has resulted in increasing competition within the sector, with media conglomerates having launched their own services (such as Disney+ , Paramount+ , Peacock , and Disney's acquisition of the majority of Hulu ) to compete, and existing premium networks such as HBO ( HBO Now ) and Showtime launching direct-to-consumer versions of their existing services to appeal to cord cutters . HBO and Showtime later absorbed their DTC offerings into wider services with
470-477: A pay television bouquet – in other words, an offer of pay-TV channels – or can be purchased for a one-time cost. FTA and FTV systems may still have selective access. ABC Australia is one example, as much of its programming content is free-to-air except for National Rugby League (NRL) games, which are encrypted. Sponsor (commercial) Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through
517-689: A restriction as a few providers optionally sell that service without requiring a Showtime subscription. Unlike other cable networks, premium services are almost always subscribed to a la carte , meaning that one can, for example, subscribe to HBO without subscribing to Showtime (in Canada, there are slight modifications, as most providers include U.S. superstations – such as WAPA-TV – with their main premium package by default). However, subscribing to an "individual" service automatically includes access to all of that service's available multiplex channels and, in some cases, access to content via video-on-demand (in
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#1733085560093564-425: A seasonal package. They are typically the most expensive type of pay services, generally running in the range of $ 35 to $ 50 per month. Some pay services also offer pornographic films ; Cinemax was well known for carrying a late-night block of softcore films and series known as "Max After Dark"—a reputation that led to the network often being nicknamed "Skinemax" by viewers. Cinemax phased out this programming in
611-540: A short time during the 1980s, and unlike other general-interest pay services accepted outside advertising for broadcast during its sports telecasts), Preview , SelecTV and ON TV in the late 1970s, but those services disappeared as competition from cable television expanded during the 1980s. In Australia , Foxtel , Optus Television and TransACT are the major pay television distributors, all of which provide cable services in some metropolitan areas , with Foxtel providing satellite service for all other areas where cable
658-401: A specific market). Typically, these services are bundled together with the main channel at no additional charge, and cannot be purchased separately. Depending on local regulations, pay television services generally have more lenient content standards because of their relatively narrower distribution, and not being subject to pressure from sponsors to tone down content. As a result, programming
705-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of
752-481: Is Canal+ and its scrambled services, which operated in France from 1984 to the 2011 closedown of analogue television, Spain from 1990 to 2005 and Poland from 1995 to 2001. Some U.S. television stations launched pay services (known simply as "subscription television" services) such as SuperTV , Wometco Home Theater , PRISM (which principally operated as a cable service, only being simultaneously carried over-the-air for
799-405: Is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in
846-701: Is not available. Austar formerly operated as a satellite pay service, until it merged with Foxtel and SelecTV . The major distributors of pay television in New Zealand are Sky Network Television on satellite and Vodafone on cable. In the 2010s, over-the-top subscription video on demand (SVOD) services distributed via internet video emerged as a major competitor to traditional pay television, with services such as Amazon Video , Hulu , and Netflix gaining prominence. Similarly to pay television services, their libraries include acquired content (which can not only include films, but acquired television series as well), and
893-519: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became
940-1070: Is registered with RRTV in the Czech Republic, where it is registered to broadcast in Albania, Andorra, Belgium, Belarus, Bosnia and Herzegovina, Bulgaria, Montenegro, Czech Republic, Denmark, Estonia, Finland, France, Croatia, Ireland, Iceland, Kosovo, Cyprus, Liechtenstein, Lithuania, Latvia, Serbia, Malta, Moldova, Monaco, Germany, Hungary, Netherlands, Norway, Poland, Portugal, Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Chad, Djibouti, Egypt, Eritrea, Ethiopia, Gabon, Gambia, Ghana, South Africa, South Sudan, Cameroon, Cape, Congo (Brazzaville), Congo (Kinshasa), Eswatini, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Morocco, Mauritius, Mauritania, Mozambique, Namibia, Niger, Ivory Coast, Equatorial Guinea, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, Central African Republic, Sudan, São Tomé and Príncipe, Tanzania, Togo, Tunisia, Uganda, Zambia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. However,
987-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between
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#17330855600931034-717: Is typically aired with limited to no edits for time or, where applicable, mature content such as graphic violence , profanity , nudity , and sexual activity . As premium television services are commonly devoid of traditional commercial advertising, breaks between programming typically include promotions for upcoming programs , and interstitial segments (such as behind-the-scenes content, interviews, and other feature segments). Some sports-based pay services, however, may feature some commercial advertising, particularly if they simulcast sporting events that are broadcast by advertiser-supported television networks. In addition, most general interest or movie-based pay services do not adhere to
1081-591: The Wimbledon tennis tournament. Specialty pay sports channels also exist—often focusing on international sports considered niche to domestic audiences (such as, in the United States, cricket ), and are typically sold at a higher expense than traditional premium services. Out-of-market sports packages in North America are multi-channel pay services carrying professional or collegiate sporting events which are sold in
1128-555: The business cycle , some broadcasters try to balance them with more stable income from subscriptions. Some providers offer services owned by the same company in a single package. For example, American satellite provider DirecTV offers the Encore channels along with the Starz multiplex (both owned by Lionsgate 's Starz Inc. ) in its "Starz Super Pack"; and The Movie Channel , Flix and SundanceTV (the latter of which continues to be sold in
1175-586: The 2010s, citing that it did not align with its current focus on action programming, and that internet porn and the amount of sexual content in other mainstream premium series (such as Game of Thrones ) made a specific block for such content redundant. Specialized channels dedicated to pornographic films also exist, that carry either softcore adult programs (such as Playboy TV ), or more hardcore content (such as The Erotic Network and Hustler TV ). Pay television channels come in different price ranges. Many channels carrying advertising combine this income with
1222-467: The DirecTV package despite Showtime Networks no longer owning Sundance, that channel is now owned by AMC Networks ) along with Showtime in its "Showtime Unlimited" package; Cinemax and its multiplex networks, in turn, are almost always packaged with HBO (both owned by Warner Bros. Discovery ). Though selling premium services that are related by ownership as a package is common, that may not always be
1269-659: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region
1316-733: The aforementioned leniency in content standards, they too can contain content that is more mature than those of other cable channels or television networks . These series also tend to be high-budget and aim for critical success in order to attract subscribers: notable premium series, such as HBO 's Curb Your Enthusiasm , Game of Thrones , Sex and the City , and The Sopranos , and Showtime 's Dexter , Homeland , and Weeds , have achieved critical acclaim and have won various television awards. Some premium channels also broadcast television specials , which most commonly consist of concerts and concert films , documentaries , stand-up comedy , and in
1363-419: The broadcast decrypted for viewing, but usually only entail a one-time payment for a single or time-limited viewing. Programs offered via pay-per-view are most often movies or sporting events, but may also include other events, such as concerts and even softcore adult programs. In the U.S., the initial concept and technology for pay-per-view for broadcast television was first developed in the early 1950s, including
1410-525: The channel may not be available in all countries listed. Pay television The term is most synonymous with premium entertainment services focused on films or general entertainment programming such as, in the United States, Cinemax , HBO , MGM+ , Showtime , and Starz , but such services can also include those devoted to sports , as well as adult entertainment . In contrast to most other multichannel television broadcasters, which depend on advertising and carriage fees as their sources of revenue,
1457-665: The channel on 7 April 2020. On 1 March 2021, Club MTV expanded its broadcast area to the Middle East and North Africa through beIN Network . On 1 July 2021, Club MTV, MTV Hits and Spike Russia ceased broadcasting in Russia and CIS countries. On 1 August 2023, the channel replaced the Australian feed of Club MTV. Club MTV plays a selection of dance, trance, clubhouse, electronica, drum and bass, rap, r'n'b, hip-hop, techno and house music. The channel does not carry advertising. The channel
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1504-428: The common top and bottom of the hour scheduling of other cable channels and terrestrial broadcasters. As such, programs often air using either conventional scheduling or have airtimes in five-minute increments (for example, 7:05 a.m. or 4:40 p.m.); since such channels broadcast content without in-program break interruptions, this sometimes leads to extended or abbreviated breaks between programs, depending on when
1551-644: The form of a conventional VOD television service, and in some cases, a companion on-demand streaming service as well). Most pay television providers also offer a selection of premium services (for example, the HBO, Showtime and Starz packages) in one bundle at a greatly reduced price than it would cost to purchase each service separately, as an inducement for subscribers to remain with their service provider or for others to induce subscribers into using their service. Similarly, many television providers offer general interest or movie-based premium channels at no additional charge for
1598-454: The launch of a network's prestige series. However, some other channels, such as sports and adult networks may ask for monthly pricing that may go as high as near $ 50 a month. There are also premium television services which are priced significantly higher than the mini-pay channels, but they compensate for their higher price by carrying little or no advertising and also providing a higher quality program output. As advertising sales are sensitive to
1645-467: The majority of pay television services rely almost solely on monthly subscription fees paid by individual customers. As a result, pay television outlets are most concerned with offering content that can justify the cost of the service, which helps to attract new subscribers, and retain existing subscribers. Many pay television services consist of multiple individual channels, referred to as " multiplex " services (in reference to multiplex cinemas ), where
1692-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to
1739-494: The original term of license agreements with a distributor may also be broadcast as "sub-runs", in which a service holds rights to film long after the conclusion of a distribution agreement (under this arrangement, the pay service that originally licensed the rights to a particular film title, or one other than that which had held rights, may hold the broadcast rights through a library content deal). Many general interest premium channels also produce original television series . Due to
1786-587: The past, theatrical plays . Sports programming is also featured on some premium services; HBO was historically known for its broadcasts of boxing , while Showtime and Epix also carry mixed martial arts events. Some general interest premium channels have aired other professional sporting events in the past: HBO for example, carried games from the National Hockey League (NHL), National Basketball Association (NBA) and American Basketball Association (ABA) in its early years, and from 1975 to 1999 aired
1833-521: The previous program concludes and when the start time of the next program is. The only universal variation to this is prime time , where the main channel in each pay service's suite usually schedules films to start on the hour. Films comprise much of the content seen on most pay television services, particularly those with a general entertainment format and those that focus exclusively on films . Services often obtain rights to films through exclusive agreements with film distributors . Films acquired during
1880-451: The provision of products or services. The individual or group that provides the support, similar to a benefactor , is known as the sponsor . Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship
1927-578: The service for a period of days or weeks; these are typically scheduled to showcase major special event programming, such as the pay cable premiere of a blockbuster feature film, the premiere (either a series or season premiere ) of a widely anticipated or critically acclaimed original series or occasionally, a high-profile special (such as a concert). Subscription services transmitted via analogue terrestrial television have also existed, to varying degrees of success. The most known example of such service in Europe
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1974-465: The situation: for example, in the United States, Cinemax and Encore are optionally sold separately from or in a single package with their respective parent networks HBO and Starz, depending on the service provider. The Movie Channel and Flix meanwhile, are usually sold together with Showtime (all three channels are owned by Paramount Global ); though subscribers are required to purchase Showtime in order to receive Flix, The Movie Channel does not have such
2021-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on
2068-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding
2115-538: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just
2162-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates
2209-549: Was removed from Sky Italia . On 1 October 2017, MTV Dance ceased broadcasting in Benelux . On 4 October 2018, the channel was removed on Numericable along with MTV Rocks following Comedy Central launch in France. In 2019, the channel disappeared in Portugal being substituted by MTV Live HD. The channel was rebranded as Club MTV from 1 June 2020. VIMN EMEA applied for a new licence for
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