84-422: MTV Beach House was a one-hour music video block that first aired in 1993. The first year was hosted by comedian Bill Bellamy , and the following years were hosted by Carson Daly . In June 2017, MTV confirmed Beach House would be rebooting later that month with Teen Wolf actor Cody Christian , Girl Code actor Nessa , and Chico Bean of Wild 'n Out set to host the show. This article about
168-752: A gang rape in 2015, several new ordinances were put into effect prohibiting drinking on the beach and establishing a bar closing time of 2 a.m. CT . Reports showed a drop in Panama City Beach's spring break turnout in March 2016, followed by increased family tourism in April 2016. Both are attributed to the new ordinances by the Bay County Community Development Corporation (CDC). After Fort Lauderdale started discouraging college students from vacationing there for spring break in
252-582: A music television show originating in the United States is a stub . You can help Misplaced Pages by expanding it . MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group , part of Paramount Media Networks ,
336-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference
420-575: A child burning down his house after allegedly watching Beavis and Butt-head , MTV moved the show from its original 7 p.m. time slot to an 11 p.m. time slot. Also, Beavis's tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. Some extensive edits were noted by series creator Mike Judge after compiling his Collection DVDs , saying that "some of those episodes may not even exist actually in their original form." Spring Break Spring break
504-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of
588-453: A division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of the major factors in cable programming's rise to fame and American corporations dominating
672-448: A far cry from the 350,000 who went four years prior. In the early 1980s, South Padre Island became the first location outside of Florida to draw a large number of college students for spring break. With only a few thousand residents, South Padre Island consistently drew 80,000 to 120,000 spring breakers into the 2000s. It is common for major brands that cater to the youth market, such as Coca-Cola , Gillette , MTV , and branches of
756-511: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off
840-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout
924-587: A spring break destination for college students started when the Colgate University men's swim team arrived to practice there over Christmas break in 1934. Attracting approximately 20,000 college students in the 1950s, spring break was still known as 'Spring vacation' and was a relatively low key affair. This began to change when Glendon Swarthout 's novel, Where the Boys Are was published in 1960, effectively ushering in modern spring break. Swarthout's 1960 novel
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#17330859712501008-577: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on
1092-508: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It
1176-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including
1260-543: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which
1344-562: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout
1428-562: Is a generic term. Reading week in Canada usually coincides with Family Day in the month of February. In Jamaica , the spring break starts in the first week of Good Friday. The break may range from one week to two weeks, often two. This break starts depending on which month the Easter holiday begins, March or April. In Mexico, spring break takes place during the Holy Week and the one after it. In
1512-519: Is a vacation period at universities and schools that includes the Easter holiday, and takes place in early Northern Hemisphere spring . Introduced in the U.S. during the 1930s, spring break has been observed in Europe since the late 19th century, and is observed in many other countries. Spring break is associated with riotous partying at warm-weather locations. In Japan , the spring break starts with
1596-502: Is mostly celebrated in the southern parts of The Netherlands. In Portugal , spring break is mostly known as "Easter Holidays" and it gives two weeks to all students around the country. Before 1917 there was an Easter Break in schools. In the Soviet Union , spring break was always from March 24 to 31. Now, many schools in Russia still have the spring break, but the exact date is decided by
1680-481: Is no spring break as such; Holy Week is celebrated, and students usually have holidays during these days. The Easter Break is typically over 2 weeks in either late March or April, depending on when Easter Sunday falls. Canadian provinces give a one or two-week-long break to its elementary school and secondary school students in the month of March, with the time varying from province to province; New Brunswick and Quebec , for example, place their March breaks during
1764-482: Is one week long and the date of the break differs from region to region to avoid overcrowding of the break destinations in the Slovak Republic. The regions are divided into three groups, the first group starts the holiday on the end of February, the last group starts the holiday two weeks later (in early March). There is also another shorter Easter break from Holy Thursday to the following Tuesday. In Spain , there
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#17330859712501848-407: Is scheduled for different periods depending on the state and sometimes the region. In the United States, spring break at universities, colleges, and many K-12 school systems can take place from March to April, depending on term dates and when Easter holiday falls. Spring break is usually a week or two long, although some schools schedule it for the last week of March, with separate days off for
1932-489: Is the second day of Easter), all school students have this vacation. Primary school students have another week of holidays after Easter. In the Netherlands, a week-long break is given to high school students and students in higher education in the early stages of spring (February-March). There are regional differences between mostly the north and south of the country in when this break takes place, because of carnival , which
2016-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that
2100-636: Is usually two or three weeks long from late March to early/middle of April. It usually depends on the school or the emirate. In the Czech Republic , only primary and secondary school students have a spring break. The break is one week long and the date of the break differs from county to county to avoid overcrowding of the break destinations in the Czech Republic (Czechs usually travel to the mountains to ski there). The counties are divided into six groups, each group containing counties evenly distributed across
2184-516: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for
2268-617: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on
2352-543: The Soviet Union , spring break was always from March 24 to 31. Now, many schools in Russia still have the spring break, but the exact date is decided by the school itself. In the majority of cases it is set in the middle of April. Also, the public holidays in May, connected with Labour day and Victory day, can be an accurate equivalent of the spring break. In South Korea , the spring break originally lasted for two weeks in February with
2436-459: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which
2520-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where
2604-549: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on
MTV Beach House - Misplaced Pages Continue
2688-408: The Easter holiday. In Guatemala, El Salvador and Honduras, it takes place during Easter; schoolchildren have a week off, and teaching staff typically three days. In Colombia, the Easter break is Holy Week and the following week, in the southern hemisphere autumn. In Chile, many schools and universities take vacations in the middle of September in the southern hemisphere spring, coinciding with
2772-492: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at
2856-481: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,
2940-457: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising
3024-455: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,
3108-552: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from
3192-491: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which
3276-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,
3360-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,
3444-553: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had
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3528-473: The celebration of the country's Patriotic Holidays . Large annual spring break festivities take place in various countries, often in the form of music festivals and joined by special nightclub parties , beach activities and accommodation offers. People on the Easter break may travel to other countries. The South Pacific takes spring break in November. Some tour companies charter out entire island resorts for
3612-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in
3696-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,
3780-637: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,
3864-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of
3948-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has
4032-546: The country. The first group starts the holiday on the first Monday of February, the last group starts the holiday five weeks later (usually in early March). The last group of counties becomes the first one to have the spring break the next year. Before 2017, the spring break in Georgia was typically an Easter holiday, lasting from Thursday to Tuesday in Holy Week. In 2017 Minister of Education and Science Aleksandre Jejelava instead set
4116-548: The damage done by college students that the local government passed laws restricting parties in 1985. At the same time, the National Minimum Drinking Age Act was enacted in the United States, requiring that Florida raise the minimum drinking age from 18 to 21 and inspiring many underage college vacationers to travel to other competing locations in the United States for spring break. By 1989, the number of college students traveling to Fort Lauderdale fell to 20,000,
4200-535: The end of the academic year in late March and ends around April 7 with the beginning of a new academic year. Hong Kong follows the British tradition of an Easter break of about one and a half weeks. In Iran , spring break starts at Nowruz and ends on Sizdah Bedar , All Iranians have the same spring break. Macau follows the Portuguese tradition of Easter break. Before 1917 there was an Easter Break in schools. In
4284-541: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under
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#17330859712504368-548: The festivities. European party destinations are increasingly becoming popular for international spring break guests. Tour agencies have cited the lower drinking ages in these places and that even then, they are rarely enforced. Some tour companies put on special chartered flights for spring break at discounted rates. In the US, many people take the holiday off. The holiday is celebrated near Easter, and many families hold easter egg hunts, or celebrate with Easter activities. Starting in
4452-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to
4536-487: The first week of March; Nova Scotia, and British Columbia schedule theirs during the second or third week; the break in Alberta and Manitoba usually occurs in the last week of March. In primary and secondary school, this break is called "March break" and in higher education it is usually "reading week" or "reading break". Neither example is commonly associated with the party culture of American spring break. "Mid-term break"
4620-709: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on
4704-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where
4788-436: The late 1990s, Panama City Beach began advertising the destination hoping to attract crowds that had formerly gone to Fort Lauderdale and then Daytona Beach before those communities enacted restrictions. From 2010 to 2016, an estimated 300,000 students traveled to the destination. The spawn of social media and digital marketing helped boost the beach town into a student mecca during March. Following well-publicized shootings and
4872-407: The mid-1930s, a swimming coach from Colgate University decided to take his team down to Florida for some early training at a brand-new Olympic-size pool in sunny Fort Lauderdale. The idea clicked with other college swim coaches and soon the spring training migration became an annual tradition for swimmers nationwide. Now, spring break is an academic tradition in various mostly western countries that
4956-508: The mid-1980s, Daytona Beach mayor Larry Kelly appeared on national television to encourage college vacationers to come to Daytona Beach instead. Soon after, beer and cigarette brands started advertising in Daytona Beach for spring break. MTV Spring Break coverage moved to Daytona Beach in 1986. Kelly later called that decision a mistake, as locals experienced many problems during spring break every year. Kelly's efforts to rein in
5040-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved
5124-549: The new school year starting afterwards in March. However, due to a change in the academic calendar in 2015, the spring break was changed to a 1-week break in the first week of May, around Children's Day (although some schools still keep it in February). Colleges only take the Children's Day itself off. In Taiwan, spring break usually refers to the consecutive days off of Tomb Sweeping Day and Children's Day . In UAE, spring break
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#17330859712505208-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It
5292-513: The ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer
5376-522: The period from March 8 to 15 as a holiday for those in education, from preschool to university. In Germany, universities typically schedule a semester break of five to eight weeks around March. The Whitsun ( Pentecost ) holidays around late May or early June are also considered a spring break. In Greece , spring break takes place during Holy Week and the week following. In Lithuania , spring break (called Easter holidays or spring holidays) takes place one week before Easter and one day after it (as it
5460-923: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also
5544-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that
5628-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV
5712-416: The revelry included promoting athletic competitions called "Spring Games" to channel youthful energy in a wholesome direction, and proposing that hotels be billed for the cost of sending police to respond to calls during spring break. In 1993, Kelly lost his bid for re-election as mayor, and Daytona Beach officials cut their spring break marketing budget and ties with MTV. Fort Lauderdale 's reputation as
5796-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating
5880-503: The school itself. In the majority of cases it is set in the middle of April. Also, the public holidays in May, connected with Labour day and Victory day, can be an accurate equivalent of the spring break. Slovakia gives a week-long break to its elementary school and secondary school students in the months of February and March. Instead of vacationing in warm weather destinations, the Slovaks mostly associate spring breaks with skiing. The break
5964-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as
6048-524: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been
6132-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use
6216-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,
6300-449: The television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV was launched on Saturday, August 1, 1981, at 12:01 a.m, under
6384-611: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While
6468-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and
6552-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said
6636-478: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as
6720-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,
6804-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed
6888-466: Was quickly made into a movie of the same title later that year, Where the Boys Are , in which college girls met boys while on spring break there. The number of visiting college students immediately jumped to over 50,000. By the early 1980s, Fort Lauderdale was attracting between 250,000 and 350,000 college students per year during spring break. Residents of the Fort Lauderdale area became so upset at
6972-512: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating
7056-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like
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