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142-569: Toft was originally sponsored by Pepsi in the early 1970s, performing at skateboarding exhibitions across the United States. Then, in 1976, he became a team rider for the California-based action sports company SIMS who manufactured both skateboards and snowboards. The Sims company's first production snowboard, then called a skiboard was a Lonnie Toft Model skateboard deck attached to a polyethylene molded bottom. In April 1979, Toft appeared on

284-723: A Grammy Award for Best Song Written for a Motion Picture, Television or Other Visual Media . Madonna starred in the 2000 comedy-drama film The Next Best Thing , directed by John Schlesinger . The film opened at number two on the US box office with $ 5.9 million grossed in its first week, but this quickly diminished. She also contributed two songs to the film's soundtrack—a cover of Don McLean 's 1971 song " American Pie " and an original song "Time Stood Still"—the former became her ninth UK number-one single. Madonna released her eighth studio album, Music , in September 2000. It featured elements from

426-600: A cameo role , described by Peter Bradshaw from The Guardian as "incredibly wooden". The song reached number eight on the Billboard Hot 100 and was nominated for both a Golden Globe Award for Best Original Song and a Golden Raspberry Award for Worst Original Song . In 2003, Madonna collaborated with fashion photographer Steven Klein for an exhibition installation named X-STaTIC Pro=CeSS, which ran from March to May in New York's Deitch Projects gallery, and also travelled

568-483: A cola flavor, manufactured by PepsiCo . As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola ; the two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it

710-603: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had

852-460: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed

994-555: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched

1136-431: A Dance Floor (2005). She has amassed a catalog of various high-charting songs, including " Holiday ", " Like a Virgin ", " La Isla Bonita ", " Like a Prayer ", " Vogue ", " Take a Bow ", " Frozen ", " Music ", " Hung Up " and " 4 Minutes ". Madonna's popularity was enhanced by roles in films such as Desperately Seeking Susan (1985), Dick Tracy (1990), A League of Their Own (1992) and Evita (1996). While

1278-565: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed

1420-458: A Prayer ", the lead single and title track from her fourth studio album . The music video featured Catholic symbols such as stigmata and cross burning , and a dream of making love to a saint, leading the Vatican to condemn the video. Religious groups sought to ban the commercial and boycott Pepsi products. Pepsi revoked the commercial and canceled her sponsorship contract. "Like a Prayer" topped

1562-512: A Public Service Announcement (PSA) supporting Rock the Vote 's efforts in voter registration. Madonna's first greatest-hits compilation album , The Immaculate Collection (1990), was released in November including two new songs, " Justify My Love " and " Rescue Me ". The album was certified diamond by RIAA and sold over 30 million copies worldwide, becoming the best-selling compilation album by

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1704-428: A Virgin", during which two male dancers caressed her body before she simulated masturbation. In response, Madonna said, "The tour in no way hurts anybody's sentiments. It's for open minds and gets them to see sexuality in a different way. Their own and others". The live recording of the tour won Madonna her first Grammy Award , in the category of Best Long Form Music Video . In October 1990, Madonna lent her voice to

1846-672: A career in dance. Madonna later attended Rochester Adams High School and became a straight-A student as well as a member of its cheerleading squad. After graduating in January 1976, she received a dance scholarship to the University of Michigan and studied over the summer at the American Dance Festival in Durham, North Carolina . In 1978, Madonna dropped out of college and relocated to New York City. She said of her move to New York, "It

1988-668: A child, both in the same year. She had reached another turning point in her career, reinventing herself and her image with the public." Her relationship with Carlos Leon ended in May 1997 and she declared that they were "better off as best friends". After Lourdes's birth, Madonna became involved in Eastern mysticism and Kabbalah , introduced to her by actress Sandra Bernhard . Her seventh studio album, Ray of Light , (1998) reflected this change in her perception and image. She collaborated with electronica producer William Orbit and wanted to create

2130-597: A confirmation name when getting confirmed in the Catholic Church in 1966. In 1966, Tony married the family's housekeeper Joan Gustafson; they remained married for 58 years until Joan's death in 2024. They had two children, Jennifer (born 1967) and Mario (born 1968). Madonna attended St. Frederick's and St. Andrew's Catholic Elementary Schools, and West Middle School. She was known for her high grade point average (GPA) and achieved notoriety for her unconventional behavior. Madonna would perform cartwheels and handstands in

2272-689: A cover of Marvin Gaye 's " I Want You ". An enthusiastic collector of modern art , Madonna sponsored the first major retrospective of Tina Modotti 's work at the Philadelphia Museum of Art in 1995. The following year, she sponsored an exhibition of Basquiat's paintings at the Serpentine Gallery in London. The following year, she sponsored artist Cindy Sherman 's retrospective at the MoMA in New York. This

2414-613: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of

2556-472: A documentary on the problems faced by Malawians; it was directed by Nathan Rissman, who worked as Madonna's gardener. She also directed her first film, Filth and Wisdom . The plot of the film revolved around three friends and their aspirations. The Times said she had "done herself proud" while The Daily Telegraph described the film as "not an entirely unpromising first effort [but] Madonna would do well to hang on to her day job." On March 10, 2008, Madonna

2698-477: A drummer, guitarist, and vocalist in the rock bands Breakfast Club and Emmy & The Emmys, she rose to solo stardom with her 1983 eponymous debut studio album . Madonna followed it with a series of successful albums , including all-time bestsellers Like a Virgin (1984), True Blue (1986), and The Immaculate Collection (1990), the critically acclaimed Like a Prayer (1989), as well as Grammy Award winners Ray of Light (1998) and Confessions on

2840-541: A fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive

2982-462: A fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating,

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3124-738: A giant wedding cake and then rolled around suggestively on the floor. MTV retrospectively considered it one of the "most iconic" pop performances of all time. The second single, " Material Girl ", reached number two on the Hot 100. While filming the single's music video, Madonna started dating actor Sean Penn . They married on her birthday in 1985. Madonna entered mainstream films in February 1985, beginning with her cameo in Vision Quest . The soundtrack contained two new singles, her US number-one single, " Crazy for You ", and another track " Gambler ". She also played

3266-525: A global audience of 1.2 million and grossed over $ 193.7 million, becoming the highest-grossing tour to that date for a female artist. Madonna used religious symbols, such as the crucifix and Crown of Thorns , in the performance of "Live to Tell". It caused the Russian Orthodox Church and the Federation of Jewish Communities of Russia to urge all their members to boycott her concert. At

3408-430: A kaleidoscopic rush of color, technique, style and substance. It has so many depth and layers that it's easily as self-aware and earnest as Ray of Light ." The album took the number-one position in more than 20 countries worldwide and sold four million copies in the first ten days. In the US, Music debuted at the top, and became her first number-one album in eleven years since Like a Prayer . It produced three singles:

3550-466: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring

3692-403: A lot to get off my chest. I made a lot of political statements. But now, I feel that I just want to have fun; I want to dance; I want to feel buoyant. And I want to give other people the same feeling. There's a lot of madness in the world around us, and I want people to be happy. —Madonna talking about Confessions on a Dance Floor . Her tenth studio album, Confessions on a Dance Floor ,

3834-563: A meeting with Madonna and Seymour Stein , the president of Sire Records , a subsidiary of Warner Bros. Records . Madonna signed a deal for a total of three singles, with an option for an album. Kamins produced her debut single, " Everybody ", which was released in October 1982. In December 1982, Madonna performed the song live for the first time at Danceteria. She made her first television appearance performing "Everybody" on Dancin' On Air in January 1983, although it had actually been filmed

3976-827: A modification of the Pepsi logo (with the word " Buffalo " in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL. Madonna Madonna Louise Ciccone ( / tʃ ɪ ˈ k oʊ n i / ; born August 16, 1958) is an American singer, songwriter, and actress. Regarded as the " Queen of Pop ", she has been recognized for her continual reinvention and versatility in music production, songwriting and visual presentation. Madonna's works, which incorporate social, political, sexual , and religious themes, have generated both controversy and critical acclaim. A cultural icon spanning both

4118-592: A month prior. In February 1983, she promoted the single with nightclub performances in the United Kingdom. Her second single, the double A-side " Burning Up " / " Physical Attraction ", was released in March 1983. Both this single and "Everybody" reached number three on Billboard magazine's Hot Dance Club Songs chart. "Burning Up" / "Physical Attraction" also charted at number 13 in Australia. During this period, Madonna

4260-635: A number of nude photos of Madonna, taken when she moonlighted as an art model in 1978. She had posed for the photographs because she needed money at the time, and was paid as little as $ 25 a session. The publication of the photos caused a media uproar, but Madonna remained "unapologetic and defiant". The photographs were ultimately sold for up to $ 100,000. She referred to these events at the 1985 outdoor Live Aid charity concert, saying that she would not take her jacket off because "[the media] might hold it against me ten years from now." In June 1986, Madonna released her third studio album, True Blue , which

4402-610: A place in Guinness World Records . The song contained a sample of ABBA 's " Gimme! Gimme! Gimme! (A Man After Midnight) ", only the second time that ABBA has allowed their work to be used. ABBA songwriter Björn Ulvaeus remarked "It is a wonderful track—100 per cent solid pop music." " Sorry ", the second single, became Madonna's twelfth number-one single in the UK. Madonna embarked on the Confessions Tour in May 2006, which had

Lonnie Toft - Misplaced Pages Continue

4544-529: A production of David Rabe 's Goose and Tom-Tom ; the film and play both co-starred Penn. The next year, Madonna was featured in the film Who's That Girl . She contributed four songs to its soundtrack, including the title track and " Causing a Commotion ". Madonna embarked on the Who's That Girl World Tour in June 1987, which continued until September. It broke several attendance records, including over 130,000 people in

4686-544: A relief to say that Evita is pretty damn fine, well cast and handsomely visualized. Madonna once again confounds our expectations." For the role, she won the Golden Globe Award for Best Actress in Motion Picture Musical or Comedy . The Evita soundtrack , containing songs mostly performed by Madonna, was released as a double album . It included " You Must Love Me " and " Don't Cry for Me Argentina ";

4828-491: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by

4970-455: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack

5112-460: A show near Paris, which was then a record for the highest-attended female concert of all time . Later that year, she released a remix album of past hits, You Can Dance , which reached number 14 on the Billboard 200. After a tumultuous two years' marriage, Madonna filed for divorce from Penn on December 4, 1987, but withdrew the petition a few weeks later. She made her Broadway debut in

5254-464: A singer-songwriter, really. And William Orbit provided her with that." The album garnered critical acclaim, with Slant Magazine calling it "one of the great pop masterpieces of the '90s" Ray of Light was honored with four Grammy Awards —including Best Pop Album and Best Dance Recording —and was nominated for both Album of the Year and Record of the Year . Rolling Stone listed it among " The 500 Greatest Albums of All Time ". Commercially,

5396-431: A softer image to try to improve the public perception. The album debuted at number three on the Billboard 200 and generated two US top-five hits, " Secret " and " Take a Bow ", the latter topping the Hot 100 for seven weeks, the longest period of any Madonna single. Something to Remember , a collection of ballads, was released in November 1995. The album featured three new songs: " You'll See ", " One More Chance ", and

5538-467: A solo artist in history. "Justify My Love" reached number one in the US becoming her ninth number-one on the Hot 100. Her then-boyfriend model Tony Ward co-starred in the music video, which featured scenes of sadomasochism , bondage , same-sex kissing, and brief nudity. The video was deemed too sexually explicit for MTV and was banned from the network. Her first documentary film, Truth or Dare (known as In Bed with Madonna outside North America),

5680-468: A sound that could blend dance music with pop and British rock. American music critic Ann Powers explained that what Madonna searched for with Orbit "was a kind of a lushness that she wanted for this record. Techno and rave were happening in the 90s and had a lot of different forms. There was very experimental, more hard stuff like Aphex Twin . There was party stuff like Fatboy Slim . That's not what Madonna wanted for this. She wanted something more like

5822-522: A thing I cannot do for I know what I agreed with Madonna and her husband." The adoption was finalized in May 2008. Madonna released and performed the song " Hey You " at the London Live Earth concert in July 2007. She announced her departure from Warner Bros. Records, and declared a new $ 120 million, ten-year 360 deal with Live Nation . In 2008, Madonna produced and wrote I Am Because We Are ,

Lonnie Toft - Misplaced Pages Continue

5964-502: A time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with

6106-511: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led

6248-450: A variety of boards and the eight-wheeler was just part of my quiver. In the late 70's, the Sims company released of series of Lonnie Toft signature model skateboards and snowboards including; the 1977 Lonnie Toft Pro Model skateboard deck, the 1978 Lonnie Toft Eight-wheel model and the 1978 Lonnie Toft Skiboard (snowboard). Pepsi Pepsi is a carbonated soft drink with

6390-444: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to

6532-412: Is an album that is among her most adventurous and lyrically intelligent", while also condemning it as "a lazy, half-arsed effort to sound and take her seriously." The original music video of its title track caused controversy due to its violence and anti-war imagery, and was withdrawn after the 2003 invasion of Iraq started. Madonna voluntarily censored herself for the first time in her career due to

6674-628: Is the role I was born to play. I put everything of me into this because it was much more than a role in a movie. It was exhilarating and intimidating at the same time. And I am prouder of Evita than anything else I have done. —Madonna talking about her role in Evita In February 1996, Madonna began filming the musical Evita in Argentina. For a long time, Madonna had desired to play Argentine political leader Eva Perón and wrote to director Alan Parker to explain why she would be perfect for

6816-565: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company

6958-526: The Billboard 200 . It yielded two top-ten singles on the Billboard Hot 100 , " Borderline " and " Lucky Star ". In late 1983, Madonna's new manager, Freddy DeMann , secured a meeting for her with film producer Jon Peters , who asked her to play the part of a club singer in the romantic drama Vision Quest . In January 1984, Madonna gained more exposure by performing on American Bandstand and Top of

7100-501: The 100 Greatest Artists of All Time , featuring an article about her written by Britney Spears. In January 2005, Madonna performed a cover version of the John Lennon song " Imagine " at Tsunami Aid . She also performed at the Live 8 benefit concert in London in July 2005. When I wrote American Life , I was very agitated by what was going on in the world around me, ... I was angry. I had

7242-496: The Alvin Ailey American Dance Theater , and eventually performing with Pearl Lang Dance Theater. She also studied dance under the tutelage of the noted American dancer and choreographer Martha Graham . Madonna started to work as a backup dancer for other established artists. One night, while returning from a rehearsal, a pair of men held her at knifepoint and forced her to perform fellatio . She later found

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7384-485: The Billboard Hot 100. The 1998 edition of Guinness Book of World Records documented that "no female artist has sold more records than Madonna around the world". Madonna founded Ray of Light Foundation which focused on women, education, global development and humanitarian. She recorded the single " Beautiful Stranger " for the 1999 film Austin Powers: The Spy Who Shagged Me , which earned her

7526-680: The Breakfast Club , for which Madonna sang and played drums and guitar. While with the band, Madonna briefly worked as a hat-check girl at the Russian Tea Room, and she made her acting debut in the low-budget indie film A Certain Sacrifice , which was not released until 1985. In 1980, Madonna left the Breakfast Club with drummer Stephen Bray , who was her boyfriend in Michigan, and they formed

7668-625: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during

7810-524: The Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and

7952-537: The Ray of Light Foundation in 1998 and Raising Malawi in 2006, and advocates for gender equality and LGBT rights . With sales of over 300 million records worldwide, Madonna is the best-selling female recording artist of all time . She is the most successful solo artist in the history of the US Billboard Hot 100 chart and has achieved 44 number-one singles in between major global music markets . She became

8094-623: The Re-Invention World Tour in the US, Canada and Europe. It became the highest-grossing tour of 2004, earning around $ 120 million and became the subject of her documentary I'm Going to Tell You a Secret . In November 2004, she was inducted into the UK Music Hall of Fame as one of its five founding members, along with the Beatles , Elvis Presley , Bob Marley and U2 . Rolling Stone ranked her at number 36 on its special issue of

8236-539: The Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It

8378-427: The electronica -inspired Ray of Light era, and like its predecessor, received acclaim from critics. Collaborating with French producer Mirwais Ahmadzaï , Madonna commented: "I love to work with the weirdos that no one knows about—the people who have raw talent and who are making music unlike anyone else out there. Music is the future of sound." Stephen Thomas Erlewine from AllMusic felt that " Music blows by in

8520-515: The greatest woman in music by VH1 , and as the greatest music video artist ever by MTV and Billboard . She was also listed among Rolling Stone ' s greatest artists and greatest songwriters of all time. Madonna Louise Ciccone was born in Bay City, Michigan on August 16, 1958, to Catholic parents Madonna Louise (née Fortin) and Silvio Anthony "Tony" Ciccone. Her father's parents were Italian emigrants from Pacentro while her mother

8662-538: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually

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8804-553: The " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into

8946-450: The 20th and 21st centuries, the Rock and Roll Hall of Fame called her one of the most "well-documented figures of the modern age" in 2008. Various scholarly reviews, literature , and art works have been created about her along with an academic mini subdiscipline devoted to her called Madonna studies . Madonna moved to New York City in 1978 to pursue a career in dance. After performing as

9088-506: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,

9230-462: The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05 a bottle. With a radio advertising campaign featuring

9372-600: The Eighties." Like a Prayer peaked at number one on the Billboard 200 and sold 15 million copies worldwide. Other successful singles from the album were " Express Yourself " and " Cherish ", which both peaked at number two in the US, as well as the UK top-five " Dear Jessie " and the US top-ten " Keep It Together ". By the end of the 1980s, Madonna was named as the "Artist of the Decade" by MTV, Billboard and Musician magazine. Madonna starred as Breathless Mahoney in

9514-463: The Hot 100 chart for six consecutive weeks. It attracted the attention of conservative organizations who complained that the song and its accompanying video promoted premarital sex and undermined family values, and moralists sought to have the song and video banned. Madonna received huge media coverage for her performance of "Like a Virgin" at the first 1984 MTV Video Music Awards . Wearing a wedding dress and white gloves, Madonna appeared on stage atop

9656-413: The Hot 100 number-one " Music ", " Don't Tell Me ", and " What It Feels Like for a Girl ". The music video of "What It Feels Like for a Girl" depicted Madonna committing acts of crime and vandalism, and was banned by MTV and VH1 . Madonna met director Guy Ritchie in mid-1998, and gave birth to their son Rocco John Ritchie in Los Angeles on August 11, 2000. Rocco and Madonna suffered complications from

9798-417: The Pops . Her image, performances and music videos influenced many young girls and women. Madonna's style became one of the female fashion trends of the 1980s . Created by stylist and jewelry designer Maripol , the look consisted of lace tops, skirts over capri pants , fishnet stockings, jewelry bearing the crucifix , bracelets and bleached hair. Madonna's popularity continued to rise globally with

9940-431: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead

10082-416: The UK, the film was a commercial and critical failure. In May 2002 she appeared in London in the West End play Up for Grabs at the Wyndhams Theatre (billed as 'Madonna Ritchie'), to universally bad reviews and was described as "the evening's biggest disappointment" by one. That October, she released " Die Another Day ", the title song of the James Bond film Die Another Day , in which she also had

10224-589: The Virgin Tour , with the Beastie Boys as her opening act. The tour saw the peak of Madonna wannabe phenomenon, with many female attendees dressing like her. At that time, she released two more songs, " Angel " and " Dress You Up ", making all four singles from the album peak inside the top five on the Hot 100 chart. "Angel" also topped the Australian charts. In July, Penthouse and Playboy magazines published

10366-520: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been

10508-408: The album peaked at number-one in numerous countries and sold more than 16 million copies worldwide. The album's lead single, " Frozen ", became Madonna's first single to debut at number one in the UK, while in the US, it became her sixth number-two single, setting another record for Madonna as the artist with the most number-two hits. The second single, " Ray of Light ", debuted at number five on

10650-528: The audience. In March 1994, she appeared as a guest on the Late Show with David Letterman , using profanity that required censorship on television, and handing Letterman a pair of her panties and asking him to smell it. The releases of her sexually explicit book, album, and film, and the aggressive appearance on Letterman all made critics question Madonna as a sexual renegade. Critics and fans reacted negatively, commenting that "she had gone too far" and her career

10792-594: The author of five children's books. The first of these books, titled The English Roses , was published in September 2003. The story was about four English schoolgirls and their envy and jealousy of each other. The book debuted at the top of The New York Times Best Seller list , and became the fastest-selling children's picture book of all time. Madonna donated all of its proceeds to a children's charity. The next year Madonna and Maverick sued Warner Music Group and its former parent company Time Warner, claiming that mismanagement of resources and poor bookkeeping had cost

10934-776: The band Emmy and the Emmys. They rekindled their romance and moved into the Music Building in Manhattan. The two began writing songs together and they recorded a four-song demo tape in November 1980, but soon after, Madonna decided to promote herself as a solo artiste. In March 1981, Camille Barbone, who ran Gotham Records in the Music Building, signed Madonna to a contract with Gotham and worked as her manager until February 1982. Madonna frequented nightclubs to get disc jockeys to play her demo. DJ Mark Kamins at Danceteria took an interest in her music and they began dating. Kamins arranged

11076-449: The birth due to her experiencing placenta praevia . He was christened at Dornoch Cathedral in Dornoch , Scotland, on December 21, 2000. Madonna married Ritchie the following day at nearby Skibo Castle . After an eight-year absence from touring, Madonna started her Drowned World Tour in June 2001. The tour visited cities in the US and Europe and was the highest-grossing concert tour of

11218-436: The brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three occasions between 1922 and 1933,

11360-476: The case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With

11502-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on

11644-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers

11786-418: The charts in many countries, becoming her seventh number-one on the Hot 100. Madonna co-wrote and co-produced the album Like a Prayer with Patrick Leonard , Stephen Bray , and Prince . Music critic J. D. Considine from Rolling Stone praised it "as close to art as pop music gets ... proof not only that Madonna should be taken seriously as an artist but that hers is one of the most compelling voices of

11928-477: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at

12070-499: The company millions of dollars. In return, Warner filed a countersuit alleging that Maverick had lost tens of millions of dollars on its own. The dispute was resolved when the Maverick shares, owned by Madonna and Ronnie Dashev, were purchased by Warner. Madonna and Dashev's company became a wholly-owned subsidiary of Warner Music, but Madonna was still signed to Warner under a separate recording contract. In mid-2004, Madonna embarked on

12212-721: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned

12354-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with

12496-524: The cover of the magazine Skateboarder . In 2018 Toft was cited by the online portal Surfer Today as one of the most influential skaters in history and in 2021, Toft was inducted into the Skateboarding Hall of Fame . In a video filmed for the Skateboarding Hall of Fame's official website, world champion skateboarder Tony Hawk spoke of Toft, "Lonnie Toft was an awesome surfer and skater." In

12638-456: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi

12780-632: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following

12922-489: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered

13064-596: The eight-wheeler. He was also an early advocate of the wide boards and snub noses. A guy from that era that always looked rad on a skateboard." Toft grew up surfing and skateboarding in the Oxnard region northwest of Los Angeles. In a 2012 interview given to the action-sports program The Daily Habit (hosted by Pat Parnell), Toft spoke about growing up in Southern California in the 1970s, "The 70's were irreplaceable. Long hair, skateboarding, surfing, traveling. Skateboarding

13206-415: The film Dangerous Game , which was released straight to video in North America. The New York Times described the film as "angry and painful, and the pain feels real." In September 1993, Madonna embarked on The Girlie Show , in which she dressed as a whip-cracking dominatrix surrounded by topless dancers. In Puerto Rico she rubbed the island's flag between her legs on stage, resulting in outrage among

13348-441: The film Dick Tracy (1990), with Warren Beatty playing the title role. The film went to number one on the US box office for two weeks and Madonna received a Saturn Award nomination for Best Actress . To accompany the film, she released the soundtrack album, I'm Breathless , which included songs inspired by the film's 1930s setting. It also featured the US number-one song " Vogue " and " Sooner or Later ". While shooting

13490-465: The film, Madonna began a relationship with Beatty, which dissolved shortly after the premiere. In April 1990, Madonna began her Blond Ambition World Tour , which ended in August. Rolling Stone called it an "elaborately choreographed, sexually provocative extravaganza" and proclaimed it "the best tour of 1990". The tour generated strong negative reaction from religious groups for her performance of "Like

13632-447: The first ever woman to accumulate US$ 1 billion in concert revenue , with six of her solo headlining tours having grossed over US$ 100 million each. Forbes has named her the world's highest-paid female musician a record 11 times across four separate decades (1980s–2010s). Madonna was inducted into the Rock and Roll Hall of Fame in 2008, her first year of eligibility. She was ranked as

13774-458: The first museum retrospective for her former boyfriend artist Jean-Michel Basquiat at the Whitney Museum of American Art in New York. In October 1992, Madonna simultaneously released her fifth studio album, Erotica , and her coffee table book , Sex . Consisting of sexually provocative and explicit images, photographed by Steven Meisel , the book received strong negative reaction from

13916-682: The hallways between classes, dangle by her knees from the monkey bars during recess, and pull up her skirt during class—all so that the boys could see her underwear. She later admitted to seeing herself in her youth as a "lonely girl who was searching for something. I wasn't rebellious in a certain way. I cared about being good at something. I didn't shave my underarms or legs, and I didn't wear make-up like normal girls do. But I studied and I got good grades... I wanted to be somebody." Madonna's father put her in classical piano lessons, but she later convinced him to allow her to take ballet lessons. Christopher Flynn, her ballet teacher, persuaded her to pursue

14058-503: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and

14200-743: The incident to be "a taste of my weakness, it showed me that I still could not save myself in spite of all the strong-girl show. I could never forget it." In 1979, Madonna became romantically involved with musician Dan Gilroy . Shortly after meeting him, she successfully auditioned to perform in Paris with French disco artist Patrick Hernandez as his backup singer and dancer. During her three months with Hernandez's troupe, she also traveled to Tunisia before returning to New York in August 1979. Madonna moved into an abandoned synagogue where Gilroy lived and rehearsed in Corona, Queens . Together they formed her first band,

14342-606: The latter reached number one in countries across Europe. Madonna was presented with the Artist Achievement Award by Tony Bennett at the 1996 Billboard Music Awards . On October 14, 1996, she gave birth to Lourdes "Lola" Maria Ciccone Leon , her daughter with fitness trainer Carlos Leon. Biographer Mary Cross writes that although Madonna often worried that her pregnancy would harm Evita , she reached some important personal goals: "Now 38 years old, Madonna had at last triumphed on screen and achieved her dream of having

14484-426: The lattermost won her a Golden Globe Award for Best Actress , many of her other films were not as well received. As a businesswoman , she founded the company Maverick in 1992, which included Maverick Records, one of the most successful artist-run labels in history. Madonna's other ventures include fashion brands , written works , health clubs and filmmaking. She contributes to various charities , having founded

14626-461: The media and the general public, but sold 1.5 million copies at $ 50 each in a matter of days. The widespread backlash overshadowed Erotica , which ended up as her lowest selling album at the time. Despite positive reviews, it became her first studio album since her debut album not to score any chart-topper in the US. The album entered the Billboard 200 at number two. It yielded the Hot 100 top-ten hits " Erotica " and " Deeper and Deeper ". At

14768-632: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has

14910-484: The part. After securing the title role, she received vocal coaching and learned about the history of Argentina and Perón. During filming Madonna became ill several times, after finding out that she was pregnant, and from the intense emotional effort required with the scenes. Upon Evita ' s release in December 1996, Madonna's performance received praise from film critics. Zach Conner of Time magazine remarked, "It's

15052-480: The political climate of the country, saying that "there was a lynch mob mentality that was going on that wasn't pretty and I have children to protect." The song stalled at number 37 on the Hot 100, while the album became her lowest-selling album at that point with four million copies worldwide. Madonna gave another provocative performance later that year at the 2003 MTV Video Music Awards , when she kissed singers Britney Spears and Christina Aguilera while singing

15194-454: The popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." Coming at

15336-680: The production of Speed-the-Plow at the Royale Theatre from May to August 1988. According to the Associated Press , Madonna filed an assault report against Penn after an alleged incident at their Malibu home during the New Year's weekend. Madonna filed for divorce on January 5, 1989, and the following week she reportedly asked that no criminal charges be pressed. In January 1989, Madonna signed an endorsement deal with soft-drink manufacturer Pepsi . In one Pepsi commercial, she debuted " Like

15478-804: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share

15620-674: The release of her second studio album, Like a Virgin , in November 1984. It became her first number-one album in Germany, Italy, the Netherlands, New Zealand, Spain, the UK and the US. Like a Virgin became the first album by a female to sell over five million copies in the US. It was later certified diamond by the Recording Industry Association of America (RIAA), and has sold over 21 million copies worldwide. The album's title track served as its first single, and topped

15762-421: The rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of

15904-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as

16046-1242: The same time, the International Federation of the Phonographic Industry (IFPI) announced officially that Madonna had sold over 200 million copies of her albums alone worldwide. While on tour, Madonna founded the charitable organization Raising Malawi , and partially funded an orphanage in and traveling to that country. While there, she decided to adopt a boy named David Banda in October 2006. The adoption raised strong public reaction, because Malawian law requires would-be parents to reside in Malawi for one year before adopting, which Madonna did not do. She addressed this on The Oprah Winfrey Show , saying that there were no written adoption laws in Malawi that regulated foreign adoption. Madonna described how Banda had been suffering from pneumonia after surviving malaria and tuberculosis when they first met. Banda's biological father, Yohane, commented: "These so-called human rights activists are harassing me every day, threatening me that I am not aware of what I am doing ... They want me to support their court case,

16188-415: The same video, skateboarding pioneer Lance Mountain says of Toft, "He is remembered for the eight wheeled board the most, but that is really just a reflection of how innovative this guy was. He pushed the limits of skateboarding and what skateboarding is or could be. He was an innovator. We all grew up on Lonnie Toft." And Todd Haber from the Skateboarding Hall of Fame executive committee said, "He brought us

16330-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left

16472-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice

16614-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from

16756-427: The time Madonna had been dating rapper Vanilla Ice and she at one point proposed to him; they broke up following the release of Sex , with Ice claiming that he was included in the book without his consent. Madonna continued her provocative imagery in the 1993 erotic thriller , Body of Evidence , a film which contained scenes of sadomasochism and bondage . Critics poorly received the film. She also starred in

16898-414: The time, and remains Madonna's bestselling studio album, with sales of 25 million copies. True Blue was featured in the 1992 edition of Guinness World Records as the bestselling album by a woman of all time. Madonna starred in the critically panned film Shanghai Surprise in 1986, for which she received her first Golden Raspberry Award for Worst Actress . She made her theatrical debut in

17040-513: The title role in the 1985 comedy Desperately Seeking Susan , a film which introduced the song " Into the Groove ", her first number-one single in the UK. Her popularity caused the film to be perceived as a Madonna vehicle, despite how she was not billed as a lead actress . The New York Times film critic Vincent Canby named it one of the ten best films of 1985. Beginning in April 1985, Madonna embarked on her first concert tour in North America,

17182-533: The track " Hollywood ". In October 2003, she provided guest vocals on Spears' single " Me Against the Music ". It was followed with the release of Remixed & Revisited . The EP contained remixed versions of songs from American Life and included "Your Honesty", a previously unreleased track from the Bedtime Stories recording sessions. Madonna also signed a contract with Callaway Arts & Entertainment to be

17324-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo

17466-412: The world in an edited form. The same year, Madonna released her ninth studio album, American Life , which was based on her observations of American society. She explained that the record was "like a trip down memory lane, looking back at everything I've accomplished and all the things I once valued and all the things that were important to me." Larry Flick from The Advocate felt that " American Life

17608-413: The year by a solo artist, earning $ 75 million from 47 sold-out shows. She also released her second greatest-hits collection, GHV2 , which compiled 15 singles during the second decade of her recording career. The album debuted at number seven on the Billboard 200 and sold seven million units worldwide. Madonna starred in the film Swept Away , directed by Ritchie. Released direct-to-video in

17750-475: The year in the US. She recorded the film's theme song, " This Used to Be My Playground ", which became her tenth number-one on the Billboard Hot 100, the most by any female artist at the time. In April, Madonna founded her own entertainment company, Maverick , consisting of a record company (Maverick Records), a film production company (Maverick Films), and associated music publishing, television broadcasting, book publishing, and merchandising divisions. The deal

17892-496: Was a joint venture with Time Warner and paid Madonna an advance of $ 60 million. It gave her 20% royalties from the music proceedings, the highest rate in the industry at the time, equaled only by Michael Jackson 's royalty rate established a year earlier with Sony . Her company later went on to become one of the most successful artist-run labels in history, producing multi-platinum artists such as Alanis Morissette and Michelle Branch . Later that year, Madonna co-sponsored

18034-439: Was dissatisfied with the completed tracks and disagreed with Lucas' production techniques, so she decided to seek additional help. She asked John "Jellybean" Benitez , the resident DJ at Fun House, to help finish the album's production and a romance ensued. Benitez remixed most of the tracks and produced " Holiday ", which was her first international top-ten song. The album was released in July 1983, and peaked at number eight on

18176-496: Was evolving and the clay wheels gave way to urethane . Lonnie Toft is credited as being the creator and popularizer of the eight-wheeled skateboard. In William Sharp's 2019 skateboarding book "Back In The Day" Toft noted that in 1973, his older brother Dan had initially given him the idea. Lonnie immediately bought a pair of clay-wheeled roller skates at a swap meet, took them apart, and fastened them to an extra-wide skateboard deck he had cut from an old door. He said, I liked to have

18318-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In

18460-498: Was in a relationship with artist Jean-Michel Basquiat and living at his loft in SoHo . Basquiat introduced her to art curator Diego Cortez , who had managed some punk bands and co-founded the Mudd Club . Madonna invited Cortez to be her manager, but he declined. Following the success of the singles, Warner hired Reggie Lucas to produce her debut album, Madonna . However, Madonna

18602-706: Was inducted into the Rock and Roll Hall of Fame in her first year of eligibility. She did not sing at the ceremony but asked fellow Hall of Fame inductees and Michigan natives the Stooges to perform her songs "Burning Up" and "Ray of Light". Madonna released her eleventh studio album, Hard Candy , in April 2008. Containing R&B and urban pop influences, the songs on Hard Candy were autobiographical in nature and saw Madonna collaborating with Justin Timberlake , Timbaland , Pharrell Williams and Nate "Danja" Hills . The album debuted at number one in 37 countries and on

18744-435: Was inspired by and dedicated to her husband Penn. Rolling Stone was impressed with the effort, writing that the album "sound[s] as if it comes from the heart". Five singles were released—" Live to Tell ", " Papa Don't Preach ", " True Blue ", " Open Your Heart ", and " La Isla Bonita "—all of which reached number one in the US or the UK. The album topped the charts in 28 countries worldwide, an unprecedented achievement at

18886-474: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in

19028-666: Was of French-Canadian descent. Tony Ciccone worked as an optics engineer for Chrysler Defense and its successor, General Dynamics Land Systems , on military projects. Since Madonna had the same name as her mother, family members called her "Little Nonnie". Her mother died of breast cancer on December 1, 1963. She was raised in the Detroit suburbs of Pontiac and Avon Township (now Rochester Hills ), alongside her two older brothers—Anthony (1956–2023) and Martin (born 1957) —and three younger siblings—Paula (born 1959), Christopher (1960–2024), and Melanie (born 1962). Madonna adopted Veronica as

19170-601: Was over. Around this time, Madonna briefly dated rapper Tupac Shakur and basketball player Dennis Rodman . Biographer J. Randy Taraborrelli described her ballad " I'll Remember " (1994) as an attempt to tone down her provocative image. The song was recorded for Alek Keshishian 's 1994 film With Honors . She made a subdued appearance with Letterman at an awards show and appeared on The Tonight Show with Jay Leno after realizing that she needed to change her musical direction to sustain her popularity. With her sixth studio album, Bedtime Stories (1994), Madonna employed

19312-409: Was released in May 1991. Chronicling her Blond Ambition World Tour, it became the highest-grossing documentary of all time (surpassed eleven years later by Michael Moore 's Bowling for Columbine ). In 1992, Madonna starred in A League of Their Own as Mae Mordabito, a baseball player on an all-women's team. It reached number one on the box-office and became the tenth-highest-grossing film of

19454-499: Was released in November 2005. Musically the album was structured like a club set composed by a DJ. It was acclaimed by critics, with Keith Caulfield from Billboard commenting that the album was a "welcome return to form for the Queen of Pop." The album won a Grammy Award for Best Electronic/Dance Album . Confessions on a Dance Floor and its lead single, " Hung Up ", went on to reach number one in 40 and 41 countries respectively, earning

19596-466: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became

19738-428: Was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create

19880-401: Was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during

20022-647: Was the first time I'd ever taken a plane, the first time I'd ever gotten a taxi cab. I came here with $ 35 in my pocket. It was the bravest thing I'd ever done." Madonna soon found an apartment in the Alphabet City neighborhood of the East Village and had little money while working as a hatcheck girl for the Russian Tea Room , an elevator operator at Terrace on the Park , and with modern dance troupes, taking classes at

20164-516: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when

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