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42-435: In 1969 the municipality got its present size when "old" Lerum was amalgamated with Skallsjö and Stora Lundby. In 2007, Lerum Municipality launched a new logotype to be used instead of its official municipal coat of arms which features the head of an ox and three oak leaves. Municipal officials and PR staff felt the coat "outdated". Although no longer used, the coat of arms still has official status. The new logotype features

84-464: A dado or wainscoting at the bottom, a field in the middle and a frieze or cornice at the top. This was popular into the 20th century. Frederick Walton who created linoleum in 1863 created the process for embossing semi-liquid linseed oil, backed with waterproofed paper or canvas. It was called Lincrusta and was applied much like wallpaper. This process made it easy to then go over the oil and make it resemble wood or different types of leather. On

126-541: A combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements. Ideograms and symbols may be more effective than written names (logotypes), especially for logos translated into many alphabets in increasingly globalized markets. For instance,

168-538: A design to give it protection at law. For example, in the UK, the Intellectual Property Office (United Kingdom) govern registered designs, patents, and trademarks. Ordinarily, the trademark registration will not 'make claim' to colors used, meaning it is the visual design that will be protected, even if it is reproduced in a variety of other colors or backgrounds. In some countries, especially civil law countries,

210-467: A differentiation of brands and products that the growing middle classes were consuming. Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the lithographic company, as opposed to the individual artists who usually performed less important jobs. Innovators in

252-519: A greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement with adherents in the United States and elsewhere. The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful toolset for

294-404: A logo lock-up, so named because elements are "locked" together and should not be broken apart or resized individually. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. The logo design profession has substantially increased in numbers over the years since the rise of

336-576: A logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank Credit Agricole , the Dutch clothing retailer C&A , and the US software corporation CA Technologies , but only one can have the Internet domain name CA.com. In today's digital interface adaptive world,

378-610: A logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like Twitter , Facebook , LinkedIn , and Google+ use such logos. Logos and their design may be protected by copyright, via various intellectual property organisations worldwide which make available application procedures to register

420-656: A multi-coloured weaving pattern. This is a demographic table based on Lerum Municipality's electoral districts in the 2022 Swedish general election sourced from SVT 's election platform, in turn taken from SCB official statistics. In total there were 43,372 residents, including 31,378 Swedish citizens of voting age. 45.1% voted for the left coalition and 54.0% for the right coalition. Indicators are in percentage points except population totals and income. Logotype A logo (abbreviation of logotype ; from Ancient Greek λόγος (lógos)  'word, speech' and τύπος (túpos)  'mark, imprint')

462-721: A name written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general proprietary nature of a product in both markets. In non-profit areas, the Red Cross (varied as the Red Crescent in Muslim countries and as the Red Star of David in Israel) exemplifies a well-known emblem that does not need an accompanying name. The red cross and red crescent are among

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504-578: A new generation of graphic designers whose logos embodied Ludwig Mies van der Rohe 's dictum, "Less is more." Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014 , many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or

546-557: A role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride. Choosing an organisation's logo color

588-602: A room or space, of the dining room and very ornately decorated. The choice of paint color on the walls in Victorian homes was said to be based on the use of the room. Hallways that were in the entry hall and the stair halls were painted a somber gray so as not to compete with the surrounding rooms. Most people marbleized the walls or the woodwork. Also on walls it was common to score into wet plaster to make it resemble blocks of stone. Finishes that were either marbleized or grained were frequently found on doors and woodwork. "Graining"

630-402: A visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank , are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. These elements can be combined in a set position and relative size in

672-425: A word. By extension, the term was also used for a uniquely set and arranged typeface or colophon . At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand . Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram ". Numerous inventions and techniques have contributed to

714-490: Is a graphic mark, emblem , or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark . In the days of hot metal typesetting , a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond ), as opposed to a ligature , which is two or more letters joined, but not forming

756-587: Is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions. The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection. In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play

798-412: Is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011). Designing a good logo often requires involvement from a marketing team teaming with

840-407: Is widely viewed as having indulged in a grand excess of ornament. The Victorian era is known for its interpretation and eclectic revival of historic styles mixed with the introduction of Asian and Middle Eastern influences in furniture, fittings, and interior decoration . The Arts and Crafts movement , the aesthetic movement , Anglo-Japanese style , and Art Nouveau style have their beginnings in

882-614: The Library of Congress and the fashion brand Armani Exchange . Another pioneer of corporate identity design is Paul Rand , who was one of the originators of the Swiss Style of graphic design . He designed many posters and corporate identities, including the famous logos for IBM , UPS , and ABC . The third pioneer of corporate identity design is Saul Bass . Bass was responsible for several recognizable logos in North America, including both

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924-638: The Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar , which is the firm responsible for many iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for

966-469: The Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era. A renewal of interest in craftsmanship and quality also provided the artists and companies with

1008-414: The threshold of originality required for copyright protection can be quite high, so a logo that contains simple geometric shapes or text might not be eligible for copyright protection although it can be protected as a trademark. For many teams, a logo or " crest " is an important way to recognize a team's history and can intimidate opponents. For certain teams, the logo and color scheme are synonymous with

1050-479: The Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. Color

1092-533: The British and French custom of naming architectural styles for a reigning monarch. Within this naming and classification scheme, it followed Georgian architecture and later Regency architecture and was succeeded by Edwardian architecture . Interior decoration and interior design of the Victorian era are noted for orderliness and ornamentation. A house from this period was idealistically divided in rooms, with public and private space carefully separated. A bare room

1134-481: The French tire manufacturer Michelin introduced the Michelin Man , a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as MTV , Nickelodeon , Google , Morton Salt , and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting. A company that uses logotypes (wordmarks) may desire

1176-609: The best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos. Branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text

1218-417: The boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters . The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to

1260-469: The ceilings that were 8–14 feet the color was tinted three shades lighter than the color that was on the walls and usually had a high quality of ornamentation because decorated ceilings were favored. Wallpaper and wallcoverings became accessible for increasing numbers of householders with their wide range of designs and varying costs. This was due to the introduction of mass production techniques and, in England,

1302-495: The contemporary logo, including cylinder seals ( c.  2300 BCE ), coins ( c.  600 BCE ), trans-cultural diffusion of logographic languages, coats of arms , watermarks , silver hallmarks , and the development of printing technology . As the Industrial Revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to

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1344-423: The graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark. In 1898,

1386-659: The late Victorian era and gothic period. Victorian architecture is a series of architectural revival styles in the mid-to-late 19th century. Victorian refers to the reign of Queen Victoria (1837–1901), called the Victorian era , during which period the styles known as Victorian were used in construction. However, many elements of what is typically termed "Victorian" architecture did not become popular until later in Victoria's reign, roughly from 1850 and later. The styles often included interpretations and eclectic revivals of historic styles (see Historicism ) . The name represents

1428-455: The latter half of the Victorian period. Morris was inspired and used Medieval and Gothic tapestries in his work. Embossed paper were used on ceilings and friezes. There was not one dominant style of furniture in the Victorian period. Designers rather used and modified many styles taken from various time periods in history like Gothic , Tudor , Elizabethan , English Rococo , Neoclassical and others. The Gothic and Rococo revival style were

1470-706: The most common styles to be seen in furniture during this time in history. Chief among the literary practitioners of decorative aestheticism was Oscar Wilde , who advocated Victorian decorative individualism in speech, fiction, and essay-form. Wilde’s notion of cultural enlightenment through visual cues echoes that of Alexander von Humboldt who maintained that imagination was not the Romantic figment of scarcity and mystery but rather something anyone could begin to develop with other methods, including organic elements in pteridomania . By changing one’s immediate dwelling quarters, one changed one’s mind as well; Wilde believed that

1512-478: The repeal in 1836 of the Wallpaper tax introduced in 1712. Wallpaper was often made in elaborate floral patterns with primary colors (red, blue, and yellow) in the backgrounds and overprinted with colours of cream and tan. This was followed by Gothic art inspired papers in earth tones with stylized leaf and floral patterns. William Morris was one of the most influential designers of wallpaper and fabrics during

1554-476: The team's players. For example, Manchester United , the Toronto Maple Leafs , or New York Yankees all have a recognizable logo that can be identified by any fan of the respective sport. [REDACTED] The dictionary definition of logo at Wiktionary Victorian decorative arts Victorian decorative arts refers to the style of decorative arts during the Victorian era . Victorian design

1596-596: The visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chéret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors. Playful children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,

1638-446: The way forward in cosmopolitanism began with as a means eclipse the societally mundane, and that such guidance would be found not in books or classrooms, but through a lived Platonic epistemology . An aesthetic shift in the home’s Victorian decorative arts reached its highest outcome in the literal transformation of the individual into cosmopolitan, as Wilde was regarded and noted among others in his tour of America. For Wilde, however,

1680-426: Was considered to be in poor taste, so every surface was filled with objects that reflected the owner's interests and aspirations. The parlour was the most important room in a home and was the showcase for the homeowners where guests were entertained. The dining room was the second-most important room in the house. The sideboard was most often the focal point, which attracts visitor’s eyes immediately when they go into

1722-430: Was meant to imitate woods of higher quality that were more difficult to work. There were specific rules for interior color choice and placement. The theory of "harmony by analogy" was to use the colors that lay next to each other on the color wheel . And the second was the "harmony by contrast" that was to use the colors that were opposite of one another on the color wheel. There was a favored tripartite wall that included

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1764-549: Was written in Spencerian Script , which was a popular writing style when the Coca-Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design . A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in

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