A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.
29-539: Leicester Citybus , trading as First Leicester , is a bus operator providing services in Leicester . FirstGroup own 100% of the company after purchasing Trentbartons 6% shareholding in 2023. In December 1874 the Leicester Tramways Company commenced operating. In July 1901 it was taken over by Leicester Corporation Transport with 39 tramcars and 30 horse-drawn buses and began to be electrified. In July 1924
58-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with
87-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In
116-604: A result of the Covid-19 pandemic. Both Matalan and Buzz Bingo are located across the road but neither is officially part of Beaumont Shopping Centre. Beaumont Shopping Centre has a purpose-built bus terminus that has seven stands served by a number of buses which run into and around the outskirts of Leicester . Centrebus provide services UHL ( Hospital Hopper ), Orbital 40 and route 154. First Leicester provide services: 14A, 25, 26, 54 and 74 which all opetate into Leicester City Centre. A new Park and Ride (P&R) hub
145-938: A yellow and crimson livery. Services 14 and 14a would later receive buses featuring orange FrequentFourteens branding. Most First Leicester bus services are operated from either Haymarket bus station or St Margaret's bus station . Services operate from the City Centre to Glenfield , New Parks , Braunstone Frith & Kirby Frith , Glenfield Hospital , Braunstone , Fosse Park , Thorpe Astley , Eyres Monsell , Saffron Lane , Leicester Royal Infirmary , Leicester General Hospital , Goodwood , Netherhall , Thurnby Lodge , Thurmaston , Rushey Mead , Mowmacre Hill, Beaumont Centre , Beaumont Leys , Anstey , Highfields and Birstall . First Leicester also provide shuttle buses around East Midlands Airport . First Group subsidiary Aircoach launched an hourly service between Leicester (St Margaret's bus station) and Birmingham Airport using
174-596: Is called a razón social . Beaumont Shopping Centre Beaumont Shopping Centre is in Beaumont Leys , on the edge of Leicester . The 301,099 sq ft (27,973.0 m ) shopping centre is owned by British Land and managed by GVA. The Fletcher Mall portion of the property was sold to Cervidae in April 2021. There are three free car parks located within the main shopping area. The main shopping area has public toilets, Tesco also has some toilets located near
203-448: Is due to be developed on land north of the shopping centre with construction planned for late 2024. However the development of this is uncertain as original plans proposed in 2021 for a P&R and a bus lane corridor connecting the bus terminus and the neighbouring village of Anstey failed to come to fruition. 52°39′59″N 1°09′59″W / 52.6663°N 1.1665°W / 52.6663; -1.1665 This article about
232-410: Is open from Wednesday to Sunday. The main area is under cover and has over 60 stalls with a wide range of products on sale such as fruit and vegetables, games and DVDs, household items and general bric-a-brac stall. There is also usually a butchers van. A car boot sale for used goods was held in the car park located next to the market area on Sundays between March and November although it was ceased as
261-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using
290-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or
319-594: The East Midlands Airport shuttle services. Leicester City Transport buses were painted in crimson relieved by cream, this was reversed in the 1960s. When rebranded Leicester CityBus, a red, white and grey livery was introduced. Upon the takeover in November 1993 by GRT Group, the fleet began to wear a version of the GRT corporate livery, with the base and relief colours associated with Leicester City municipal buses, but in
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#1732869115833348-459: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use
377-464: The First Leicester depot as a base for a fleet of 4 Mercedes-Benz Sprinter minibuses , During August 2024 it was announced that the aircoach operations would be wound down with no new bookings being taken after Saturday 31st August and all remaining operations being ceased by 30 October 2024. In 2007 a new depot was opened on Abbey Lane which is also the headquarters of First Midlands , replacing
406-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,
435-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from
464-494: The corporate GRT arrangement, with Leicester CityBus fleetnames and a spire motif. This was replaced by FirstGroup corporate livery. During 2015/2016, First Midlands , the parent group of First Leicester, introduced a fuchsia fronted version of the latest corporate livery across their fleet. During 2019, service 18 received four newer buses in a purple livery branded as 'theBraunstoneBus', with services 88/88A/88E branded as 'Saffron' referring to Saffron Lane which they serve in
493-522: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where
522-544: The customer services desk. Retailers currently occupying units with the centre are Boots , Iceland , Poundland , Shoe Zone , Superdrug , Aldi , Greggs , Costa Coffee , Specsavers , Pets at Home , Cex , O2 , Age UK Charity Shop and Sally Health&Beauty Tesco Extra are the anchor tenant of the shopping centre located on the Bradgate Mall and features Tesco Phone Shop and Tesco Opticians. The centre has an outdoor market area which opened in 1984. The market
551-428: The first motor buses entered service gradually replacing the trams with the last running in November 1949. In 1972 Leicester Corporation Transit began operating services in partnership with Midland Red to South Wigston and Wigston Magna and in 1976 to Oadby . In August 1979 the business of Gibson Brothers, Barlestone was purchased which included two services from Market Bosworth to Leicester, one via Barlestone
580-519: The former depot on Abbey Park Road which was once home to Leicester's tram network, where a fire in August 1999 destroyed three vehicles and parts of the former tram sheds. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )
609-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business
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#1732869115833638-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of
667-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of
696-597: The operation was rebranded as First Leicester. As of August 2024, the First Leicester fleet consists of 110 buses, 68 of which are Wright GB Kite Electroliner battery electric single-deck buses that began entering service in May 2023; an additional 18 Streetdeck Electroliners were delivered during spring 2024. The fleet also consists of 6 Wright StreetDecks new to the company between late 2015 and early 2016, as well as 4 Alexander Dennis Enviro400s that are branded for FrequentFourteens services. 5 MCV Evora buses are used on
725-699: The other via Peckleton . In 1983 Leicester Corporation Transport was rebranded as Leicester CityBus. To comply with the Transport Act 1985 , in 1986 the assets of Leicester CityBus were transferred to a separate legal entity of the same name. Leicester City Council put its 94% shareholding in Leicester CityBus up for sale in March 1993, which was purchased by the GRT Group the following November. After GRT Group merged with Badgerline to form FirstBus in April 1995,
754-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and
783-454: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who
812-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file
841-545: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In
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