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74-409: Nowadays, Le Coq Sportif is a subsidiary of Airesis S.A., a Swiss -based investment company that holds a 69%-stake of LCS. The current range of products by Le Coq Sportif includes sportswear , casual clothing and footwear . The company was established by Émile Camuset in 1882, initially within the woolen industry and then entering into the sportswear business, with some sources stating that it

148-405: A corporate , although this term can also apply to cooperating companies and their subsidiaries with varying degrees of shared ownership. A parent company does not have to be the larger or "more powerful" entity; it is possible for the parent company to be smaller than a subsidiary, such as DanJaq , a closely held family company, which controls Eon Productions , the large corporation which manages

222-486: A $ 12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. The split will be the seventh in company history. In June 2018, Nike announced it would initiate a $ 15 billion share buyback over four years, to begin in 2019 upon completion of the previous buyback program. For the fiscal year 2018, Nike reported earnings of US$ 1.933 billion, with annual revenue of US$ 36.397 billion, an increase of 6.0% over

296-578: A Bermudan subsidiary, Nike International Ltd. This transfer allowed the subsidiary to charge royalties to its European headquarters in Hilversum , Netherlands , effectively converting taxable company profits to an account payable in tax-free Bermuda . Although the subsidiary was effectively run by executives at Nike's main offices in Beaverton, Oregon—to the point where a duplicate of the Bermudan company's seal

370-612: A New York based company focused on digital sales and machine learning technology. Nike was made a member of the Dow Jones Industrial Average in 2013, when it replaced Alcoa . On December 19, 2013, Nike's quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April, rose to $ 10.4 billion. Nike shares (NKE) rose 0.6 percent to $ 78.75 in extended trading. In November 2015, Nike announced it would initiate

444-633: A Swiss investment company, Airesis. It was relocated on its original home in 2010, refurbishing the original factory in Romilly-sur-Seine, with production now centralised in France. LCS returned to sponsor cycling teams. In 2012, the company restarted its partnership with the Tour de France. The company sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to

518-440: A combination of groundbreaking innovations including a full-length air cushioned sole, an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, [with] a new material that is a better performance solution and replaces

592-457: A deal with Adidas to produce the three stripes clothing products in France. Terms of the contract ruled that Adidas focused on footwear while LCS took over of textile products. In the early 1970s, Adidas , dissociated with its share in the market, began to sell textile products, realising that the Camuset family had registered the three stripes symbol in France. That led to a legal battle between

666-476: A definition that provides that "control" is "the capacity of an entity to dominate decision-making, directly or indirectly, in relation to the financial and operating policies of another entity so as to enable that other entity to operate with it in pursuing the objectives of the controlling entity". This definition was adapted in the Australian Corporations Act 2001 : s 50AA. Furthermore, it can be

740-426: A distributor for Japanese shoe maker Onitsuka Tiger , making most sales at track meets out of Knight's automobile. According to Otis Davis , a University of Oregon student-athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics , his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, "I told Tom Brokaw that I

814-586: A government-owned or state-owned enterprise . They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway , Jefferies Financial Group , The Walt Disney Company , Warner Bros. Discovery , or Citigroup ; more focused companies include IBM , Xerox , and Microsoft . These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Subsidiaries are separate, distinct legal entities for

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888-558: A gray water treatment center. Nike is mainly owned by institutional investors, who hold around 68% of all shares. The 10 largest shareholders of Nike in early 2024 were: Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia. Nike

962-404: A joint arrangement (joint operation or joint venture) over which two or more parties have joint control (IFRS 11 para 4). Joint control is the contractually agreed sharing of control of an arrangement, which exists only when decisions about the relevant activities require the unanimous consent of the parties sharing control. The Companies Act 2006 contains two definitions: one of "subsidiary" and

1036-432: A judgment against the parent if they can pierce the corporate veil and prove that the parent and subsidiary are mere alter egos of one another. Thus any copyrights, trademarks, and patents remain with the subsidiary until the parent shuts down the subsidiary. Ownership of a subsidiary is usually achieved by owning a majority of its shares . This gives the parent the necessary votes to elect their nominees as directors of

1110-439: A line of shoes with designer Kamishima Chinami. For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportif millions in revenue. In 2012, Le Coq Sportif returned to professional cycling , and manufactured

1184-489: A regional early release were known as Quickstrikes , and became highly desirable items for teenage members of the sneakerhead subculture . By the 1990s and 2000s , American and European teenagers associated with the preppy or popular clique began combining these sneakers, leggings , sweatpants, crop tops , and tracksuits with regular casual chic street clothes such as jeans, skirts, leg warmers , slouch socks , and bomber jackets . Particularly popular were

1258-478: A status symbol in modern urban fashion and hip-hop fashion due to its association with success in sport. Beginning in the 1980s, various items of Nike clothing became staples of mainstream American youth fashion , especially tracksuits, shell suits , baseball caps , Air Jordans , Air Force 1's, and Air Max running shoes with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim. Limited edition sneakers and prototypes with

1332-455: A subsidiary undertaking, if: The broader definition of "subsidiary undertaking" is applied to the accounting provisions of the Companies Act 2006, while the definition of "subsidiary" is used for general purposes. In Oceania , the accounting standards defined the circumstances in which one entity controls another. In doing so, they largely abandoned the legal control concepts in favour of

1406-483: A useful part of the company that allows every head of the company to apply new projects and latest rules. Nike, Inc. Nike, Inc. (stylized as NIKE ) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon , United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment , with revenue in excess of US$ 46 billion in its fiscal year 2022. The company

1480-723: Is "squishier, bouncier, and lighter" than foams in typical running shoes. In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step". At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe we’ve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material". The Nike brand, with its distinctive " Swoosh " logo, quickly became regarded as

1554-532: Is 3000 yuan per month. The factory employs 70,000 people. This practice was in place for nearly 20 years. On November 5, 2017, the Paradise Papers , a set of confidential electronic documents relating to offshore investment , revealed that Nike is among the corporations that used offshore companies to avoid taxes. Appleby documents detail how Nike boosted its after-tax profits by, among other maneuvers, transferring ownership of its Swoosh trademark to

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1628-997: Is a subsidiary/child company of the ultimate parent company, while a second-tier subsidiary is a subsidiary of a first-tier subsidiary: a "grandchild" of the main parent company. Consequently, a third-tier subsidiary is a subsidiary of a second-tier subsidiary—a "great-grandchild" of the main parent company. The ownership structure of the small British specialist company Ford Component Sales, which sells Ford components to specialist car manufacturers and OEM manufacturers, such as Morgan Motor Company and Caterham Cars , illustrates how multiple levels of subsidiaries are used in large corporations: The word "control" and its derivatives (subsidiary and parent) may have different meanings in different contexts. These concepts may have different meanings in various areas of law (e.g. corporate law , competition law , capital markets law ) or in accounting . For example, if Company A purchases shares in Company B, it

1702-1030: Is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report. In the 1990s, Nike received criticism for its use of sweatshops . Beginning in 1990, many protests occurred in big cities such as Los Angeles, Washington, DC and Boston in order to show public outcry for Nike's use of child labor and sweatshops. Nike has been criticized for contracting with factories (known as Nike sweatshops ) in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labor Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been stopped. As of July 2011, Nike stated that two-thirds of its factories producing Converse products still do not meet

1776-602: Is not being used. In 2001, a BBC documentary uncovered occurrences of child labor and poor working conditions in a Cambodian factory used by Nike. The documentary focused on six girls, who all worked seven days a week, often 16 hours a day. In April 2014, one of the biggest strikes in mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Nike. Yue Yuen did underpay an employee by 250 yuan (40.82 US Dollars) per month. The average salary at Yue Yuen

1850-497: Is possible that the transaction is not subject to merger control (because Company A had been deemed to already control Company B before the share purchase, under competition law rules), but at the same time Company A may be required to start consolidating Company B into its financial statements under the relevant accounting rules (because it had been treated as a joint venture before the purchase for accounting purposes). Control can be direct (e.g., an ultimate parent company controls

1924-496: Is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in Washington County for 35 years, while Electro Scientific Industries and Tektronix receive the same protection for 30 years. Nike is planning to build a 3.2 million square foot expansion to its World Headquarters in Beaverton. The design will target LEED Platinum certification and will be highlighted by natural daylight, and

1998-681: The Arthur Ashe shoe. Belgian Justine Henin also wore LCS when she played the 2001 Wimbledon final . South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won. Le Coq Sportif hired local designers in Japan and Korea to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi . They also released

2072-598: The Atlético Mineiro uniforms between 2019 and 2021, including the kit of the team that won the Brazilian Championship the latter year , ending a 50-year drought, also winning the 2021 Brazilian Cup and reaching the Copa Libertadores 2021 semifinals . In other sports, tennis player Arthur Ashe wore Le Coq Sportif when winning the 1975 Wimbledon Championship . The company then launched a sneakers line,

2146-481: The French Olympic Committee so athletes wore LCS sportswear at the 1960 Summer Olympics at Rome . The company redesigned its logo (the triangular shape with a rooster inside) and put it onto the yellow jersey for the first time in 1966; it was one of the first sports manufacturers to make its logo visible. By 1966 Le Coq Sportif was the biggest sports brand in France and that same year the company signed

2220-464: The James Bond franchise. Conversely, the parent may be larger than some or all of its subsidiaries (if it has more than one), as the relationship is defined by control of ownership shares, not the number of employees. The parent and the subsidiary do not necessarily have to operate in the same locations or operate the same businesses. Not only is it possible that they could conceivably be competitors in

2294-769: The Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano . While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network . In 2004, Nike launched the SPARQ Training Program /Division. Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight. The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured

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2368-708: The Tottenham Hotspur team that won the FA Cup in 1981 and 1982, Aston Villa 1982 team that won the European Cup , Chelsea (1981-1986), Sunderland (1981-1983), Sheffield United (1997-2000 and 2002-2009) and Everton (1983-1986 and 2009-2012) and AFC Ajax of Amsterdam (1/1973-6/1977 and 7/1980-12/1984); the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986. The company also sponsored Brazilian club Sport Club Internacional in 1982. The club won

2442-527: The 2000s. It sold Starter in 2007 and Bauer Hockey in 2008. The company sold Umbro in 2012 and Cole Haan in 2013. As of 2020, Nike owns only one subsidiary: Converse Inc. Nike acquired Zodiac, a consumer data analytics company, in March 2018. In August 2019, the company acquired Celect, a Boston-based predictive analytics company. In December 2021, Nike purchased RTFKT Studios, a virtual shoe company that makes NFTs. In February 2021, Nike acquired Datalogue,

2516-654: The Dunk Genesis Cryptokicks collection, which features over 20,000 NFTs. One design by Takashi Murakami was sold for $ 134,000 in April 2022. Nike's world headquarters are surrounded by the city of Beaverton but are within unincorporated Washington County . The city attempted to forcibly annex Nike's headquarters, which led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton

2590-562: The East Coast, in Wellesley, Massachusetts . In 1971, Bowerman used his wife's waffle iron to experiment on rubber to create a new sole for track shoes that would grip but be lightweight and increase the runner's speed. Oregon's Hayward Field was transitioning to an artificial surface, and Bowerman wanted a sole which could grip to grass or bark dust without the use of spikes. Bowerman was talking to his wife about this puzzle over breakfast, when

2664-963: The Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. Nike's range of products include shoes, jerseys, shorts, cleats , baselayers , etc. for sports activities such as soccer, basketball, track and field, combat sports , tennis, American football , athletics, golf, ice hockey , and cross training for men, women, and children. Nike also sells shoes for activities such as skateboarding , baseball, cycling, volleyball, wrestling , cheerleading , lacrosse , cricket , aquatic activities, auto racing, and other athletic and recreational uses. Nike partnered with Apple Inc. to produce

2738-560: The Nike brand was valued at $ 29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company ranked 239th in the Forbes Global 2000 companies in 2024. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman , on January 25, 1964. The company initially operated in Eugene , Oregon as

2812-558: The Nike logo. Runner Jeff Johnson was brought in to help market the new brand and was credited for coining the name “Nike”. It would bear the Swoosh newly designed by Carolyn Davidson . The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency . The following year,

2886-516: The World Championship, he wore an LCS jersey and Adidas shoes. The passing of Dassler in 1987 put both companies in a critical situation. After being taken over by French entrepreneur Bernard Tapie (then involved in a match-fixing scandal in French football), Le Coq Sportif was sold to US company Brown Shoe , with Japanese firm Descente also taking rights over LCS to develop a golf line. By 1999

2960-482: The agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Wieden+Kennedy , Nike's primary ad agency, has worked with Nike to create many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It

3034-572: The brand signed a deal to make the yellow jersey for the Tour de France . That jersey had been introduced in 1919 but rejected by riders who didn't want to be so visible to rivals. The company was Louison Bobet 's jersey supplier when he won three consecutive Tours from 1953–1955. During those years, LCS also signed agreements to be the official kit provider for the France national football team (from 1955) and rugby teams. The company also signed an agreement with

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3108-407: The company didn't have a single cyclist in its range of sponsored athletes. The company was taken over by another entrepreneur, Oliver Jacques, who would be then imprisoned after charges involving counterfeit Adidas and Nike products. After a long time of financial troubles and scandals, the company was relaunched in 2005 by Robert Louis-Dreyfus (coincidentally the former CEO of Adidas ), through

3182-472: The company on June 30, 2016. In a company public announcement on March 15, 2018, Nike CEO Mark Parker said Trevor Edwards, a top Nike executive who was seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August. In October 2019, John Donahoe was announced as the next CEO, and succeeded Parker on January 13, 2020. In November 2019,

3256-460: The company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of " Just Do It " and the Swoosh logo. As of 2024, it employed 83,700 people worldwide. In 2020, the brand alone was valued in excess of $ 32 billion, making it the most valuable brand among sports businesses. Previously, in 2017,

3330-693: The company stopped selling directly through Amazon , focusing more on direct relationships with customers. Nike has acquired and sold several apparel and footwear companies over the course of its history. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$ 309 million to acquire sneaker company Converse . The company acquired Starter in 2004 and soccer uniform maker Umbro in 2007. In order to refocus its business lines, Nike began divesting itself of some of its subsidiaries in

3404-670: The company's standards for worker treatment. A July 2011 Associated Press article stated that employees at the company's plants in Indonesia reported constant abuse from supervisors. During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor

3478-423: The company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies . The subsidiary will be required to follow the laws where it is headquartered and incorporated. It will also maintain its own executive leadership. The subsidiary can be a company (usually with limited liability ) and may be

3552-453: The first-tier subsidiary directly) or indirect (e.g., an ultimate parent company controls second and lower tiers of subsidiaries indirectly, through first-tier subsidiaries). Recital 31 of Directive 2013/34/EU stipulates that control should be based on holding a majority of voting rights, but control may also exist where there are agreements with fellow shareholders or members. In certain circumstances, control may be effectively exercised where

3626-425: The jerseys for the Tour de France under a new five-year contract with Amaury Sport Organisation . Le Coq Sportif is the official uniform supplier of the following teams/players: Subsidiary A subsidiary , subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company , which has legal and financial control over

3700-862: The last words spoken by Gary Gilmore before he was executed. Nike manufactured its first uniforms for a professional sports team in 1979 when its jersey for the Portland Timbers of the North American Soccer League debuted. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year. Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. He officially stepped down from all duties with

3774-469: The latter attempted a takeover of BRS by extending an ultimatum proposal that would give the Japanese company 51 percent of BRS. In 1972, the relationship between BRS and Onitsuka Tiger came to an end. BRS prepared to launch its own line of footwear. The previous year, it was already able to place from two Japanese shoe manufacturers the company's first independent order for 20,000, which included 6,000 that had

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3848-555: The marketplace, but such arrangements happen frequently at the end of a hostile takeover or voluntary merger. Also, because a parent company and a subsidiary are separate entities, it is entirely possible for one of them to be involved in legal proceedings, bankruptcy, tax delinquency, indictment or under investigation while the other is not. In descriptions of larger corporate structures, the terms "first-tier subsidiary", "second-tier subsidiary", "third-tier subsidiary", etc. describe multiple levels of subsidiaries. A first-tier subsidiary

3922-479: The other "subsidiary undertaking". According to s.1159 of the Act, a company is a "subsidiary" of another company, its "holding company", if that other company: The second definition is broader. According to s.1162 of the Companies Act 2006, an undertaking is a parent undertaking in relation to another undertaking, a subsidiary undertaking, if: An undertaking is also a parent undertaking in relation to another undertaking,

3996-468: The parent holds a minority or none of the shares in the subsidiary. According to Article 22 of the directive 2013/34/EU an undertaking is a parent if it: Additionally, control may arise when: Under the international accounting standards adopted by the EU a company is deemed to control another company only if it has all the following: A subsidiary can have only one parent; otherwise, the subsidiary is, in fact,

4070-621: The previous fiscal cycle. Nike's shares traded at over $ 72 per share, and its market capitalization was valued at over US$ 114.5 billion in October 2018. In February 2020, the company said that roughly 75% of Nike stores in Greater China had closed due to the COVID-19 outbreak. In March 2020, Nike reported a 5% drop in Chinese sales associated with stores' closure. It was the first decrease in six years. At

4144-430: The purposes of taxation , regulation and liability . For this reason, they differ from divisions which are businesses fully integrated within the main company, and not legally or otherwise distinct from it. In other words, a subsidiary can sue and be sued separately from its parent and its obligations will not normally be the obligations of its parent. However, creditors of an insolvent subsidiary may be able to obtain

4218-503: The same time, the company's online sales grew by 36% during Q1 of 2020. Also, the sales of personal training apps grew by 80% in China. Nike produces a wide range of sports equipment and apparel. Their first products were track running shoes. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are

4292-650: The shoes featured in Back to the Future Part II , it had a preliminary limited release, only available by auction with all proceeds going to the Michael J. Fox Foundation . This was done again in 2016. Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab. In March 2017, Nike announced its launch of a plus-size clothing line, which will feature new sizes 1X through 3X on more than 200 products. Another significant development at this time

4366-457: The sole plus a moisture wicking upper weave. Later, Nike Elite socks became available in bright colors inspired by throwback basketball uniforms , often with contrasting bold abstract designs, images of celebrities, and freehand digital print to capitalise upon the emerging nostalgia for 1990s fashion . In 2015, a new self-lacing shoe was introduced. Called the Nike Mag , which are replicas of

4440-460: The subsidiary, and so exercise control. This gives rise to the common presumption that 50% plus one share is enough to create a subsidiary. There are, however, other ways that control can come about, and the exact rules both as to what control is needed, and how it is achieved, can be complex (see below). A subsidiary may itself have subsidiaries, and these, in turn, may have subsidiaries of their own. A parent and all its subsidiaries together are called

4514-504: The three stripes in France as part of the deal. The offer was declined by Mirielle Camuset –Emile's daughter– more based on her political thoughts (as she had been a member of the French resistance against Germany during the World War II ) than a commercial point of view. The French government became aware of LCS' critical situation, and appointed entrepreneur André Guelfi to take over the company and save it. Guelfi meet Horst Dassler (who

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4588-639: The traditional Joan Gamper Trophy at the Camp Nou in Barcelona while using Le Coq uniforms. Internacional also won the 1982 Gaúcho Championship wearing Le Coq. Fluminense Football Club is another Brazilian club that dressed Le Coq Sportif's kits in the 80s and won the National League title in 1984 as well as a Campeonato Carioca threepeat in 1983, 1984 and 1985. Its largest recent success in Brazil came by designing

4662-451: The two companies that almost caused the demise of LCS. As Adidas lost the lawsuit, it struck back against the French company with the objective to push it out of the business. Adidas signed a sponsorship agreement with Eddy Merckx , the raising star of cycling. That quick move and some bad decisions by the Camuset family made LCS lose a substantial piece of the market and Adidas offered to buy the company, which would have regained ownership of

4736-422: The unisex spandex Nike Tempo compression shorts worn for cycling and running, which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a Walkman or MP3 player . From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children. Originally plain white or black, these socks had special shock absorbing cushioning in

4810-569: The use of kangaroo leather." The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes. The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve marathon race time up to 4.2%. The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Pebax foam can also be found in airplane insulation and

4884-452: The waffle iron idea came into play. Bowerman's design led to the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints left by astronauts on the Moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike. Tension between BRS and Onitsuka Tiger increased in 1971 as

4958-555: Was Miles Nadal , a Canadian investor and car collector, who had just paid $ 850,000 for a group of 99 rare of limited collection pairs of sport shoes. The purchase price was the highest for one pair of sneakers, the previous record being $ 190,373 in 2017 for a pair of signed Converse shoes in California, said to have been worn by Michael Jordan during the 1984 basketball final of the Olympics that year. After acquiring RTFKT, Nike launched

5032-484: Was agency co-founder Dan Wieden who coined the now-famous slogan " Just Do It " for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution . Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let's do it",

5106-683: Was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight , and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike , the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Nike Blazers , Air Force 1 , Nike Dunk , Air Max , Foamposite, Nike Skateboarding , Nike CR7, and subsidiaries including Air Jordan and Converse . Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan , Umbro , and Hurley International . In addition to manufacturing sportswear and equipment,

5180-557: Was his son who encouraged him to do it. The Camuset family started manufacturing sports clothing in its factory in Romilly-sur-Seine in north central France, releasing its first catalogue (which mostly included cycling jerseys) in 1929. Ten years later, the company launched the first tracksuit ever, the chándal (also known as "the Sunday clothing"). Le Coq Sportif reached its peak in the 1950s, with its first huge success in 1951 when

5254-587: Was in charge of Adidas by then) and they secretly agreed to Adidas would buy a controlling stake in LCS. In return, Dassler would give help and assistance to make LCS a big company again. In the 1980s, Adidas's support allowed LCS reaching new audiences when tennis player Yannick Noah won the French Open in 1983, wearing Le Coq Sportif apparel. The rooster logo also appeared on the jerseys of Peugeot and Renault teams, and cyclist Bernard Hinault . During Hinault's win at

5328-506: Was needed—for tax purposes the subsidiary was treated as Bermuda. Its profits were not declared in Europe and came to light only because of a mostly unrelated case in US Tax Court, where papers filed by Nike briefly mention royalties in 2010, 2011 and 2012 totaling $ 3.86 billion. Under an arrangement with Dutch authorities, the tax break was to expire in 2014, so another reorganization transferred

5402-497: Was the Chuck Taylor All-Star Modern , an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans. On July 23, 2019, a pair of Nike Inc. running shoes sold for $ 437,500 at a Sotheby's auction. The so-called "Moon Shoes" were designed by Nike co-founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. The buyer

5476-678: Was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the waffle iron , and they were mine". In its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $ 8,000. By 1965, sales had reached $ 20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard in Santa Monica, California . In 1967, due to increasing sales, BRS expanded retail and distribution operations on

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