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React (media franchise)

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A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”

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80-575: React is a media franchise created and owned by React Media, LLC , consisting of several online series centering on a group of individuals reacting to viral videos , fads , video games , film trailers , or music videos . The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel,

160-502: A sleeper hit . Flappy Bird received poor reviews from some critics, who criticized its high level of difficulty and alleged plagiarism in graphics and game mechanics, while other reviewers found it addictive. At the end of January 2014, it was the most downloaded free game in the App Store for iOS . During this period, its developer said that Flappy Bird was earning $ 50,000 a day from in-app advertisements as well as sales. Flappy Bird

240-470: A 30-day opposition period which was set to begin on February 2, 2016; if no parties filed an opposition to the Fines' trademark request, it would have proceeded through the process. The brothers had recently filed for and been granted trademark registrations for "Elders React" and "Teens React" in 2013 as well as "Kids React" in 2012. On January 26, 2016, the Fines announced that they would be launching React World,

320-600: A character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in the franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,

400-403: A day in revenue through its in-game advertising . On February 8, 2014, Nguyen announced on Twitter that the game would be removed from both Apple 's App Store and Google Play , writing: "I am sorry Flappy Bird users, 22 hours from now, I will take Flappy Bird down. I cannot take this anymore." He went on to say that taking down the game had "nothing to do with legal issues". The game

480-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from

560-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in

640-462: A modified version of Flappy Bird , entitled "L Land", involving a flying Android and Lollipops replacing the pipes. It was revamped in Android Marshmallow (version 6.0) as "Marshmallow Lad", adding multiplayer support for up to 6 players. On New Year's Eve in 2014, Google displayed an animated Google Doodle featuring Flappy Bird as one of the year's most searched phenomena, alongside

720-630: A nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like the popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through

800-419: A separate YouTube channel with various reaction-related content, as well as a television series titled React to That . In 2016, the duo announced React World , a program and channel in which they would license the format of their React shows to creators, which led to widespread negative reception from viewers and fellow content creators, as well as confusion about what their format is. This eventually lead to

880-601: A shame, because it was an interesting idea that suffered from tone-deaf execution." After seeing the initial backlash from their announcement, The Fine Brothers posted comments on various social media websites including Facebook , Twitter , Reddit, and the comment section of their YouTube announcement video. On Facebook the Fines wrote, "We do not own the idea or copyright for reaction videos overall, nor did we ever say we did. You don't need anyone's permission to make these kinds of videos, and we're not coming after anyone", adding "We are in no way claiming reaction content in general

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960-411: A source of ire for many users, with one user stating that it took him half an hour to achieve a score of five points. According to its creator, the game is slightly easier on Android devices than on iOS . When questioned at the time by Chocolate Lab Apps, a website for app developers, Nguyen claimed to have used no promotional methods in the marketing of Flappy Bird . He credited the sudden rise in

1040-416: A super-steep difficulty curve with bad, boring graphics and jerky movement". IGN gave the game a mediocre score of 5.4 out of 10, quipping that the game is as addictive as it was shallow. Despite criticizing its playability and its "no skill" requirement, IGN noted that the gameplay made it "an addictive short-term distraction" for the casual skill and score-obsessed players. The game's difficulty has been

1120-509: A user's phone bills. The number matching game Threes has been compared to Flappy Bird because of the similarities between how people react to them and by the chain of clones that they are both respectively part of. In February 2014, the non-profit computer science education organization Code.org unveiled a set of lessons that would allow the student to make their own Flappy Bird clone. Nguyen's other games Super Ball Juggling and Shuriken Block ranked at 6th and 18th respectively on

1200-556: A way to grant content creators the license to create their own versions of the React shows. Specifically, the Fine Brothers explained they were going to license the format of their React shows. A Variety report detailed that React World would "aggregate videos in a channel to launch later this year to promote, support and feature fan-produced programming based on their shows." The brothers' company, Fine Brothers Entertainment (FBE) explained they would be working with YouTube and ChannelMeter on

1280-475: Is "very similar" to his earlier game. Kek contacted Nguyen, who said that when he created Flappy Bird , "he doesn't think he knew about" Kek's game. Technology editor Patrick O'Rourke of Canada.com also charged that Flappy Bird is "almost a complete ripoff" of Piou Piou vs Cactus , as well as that its primary gameplay mechanic is a "rip off" from a game called Helicopter Game , and that it heavily borrowed sound effects from Super Mario Bros. games. Since

1360-452: Is a side-scroller where the player controls a bird, Faby, attempting to fly between columns of green pipes without hitting them. The player's score is determined by the number of pipes they pass. Nguyen created the game over a period of several days, using the bird from a cancelled game made in 2012. The game was released in May 2013 but received a sudden spike in popularity in early 2014, becoming

1440-436: Is doing is fair." Ryan Morrison , a gamer, lawyer and Reddit user, declared that he would file a legal challenge to the Fine Brothers' trademark request on "React", writing "These guys didn't come up with the idea of filming funny reactions from kids. And they certainly don't own an entire genre of YouTube videos. It wasn't their idea, and it's not theirs to own or police." Though there was an overwhelmingly negative response to

1520-746: Is our intellectual property. This is purely a voluntary program for people wanting direct support from us, and we continue to be so excited to work with all of you who may want to participate". They additionally tweeted "We're not saying we hold a copyright on reaction videos overall, no one can. We're licensing our specific shows, like TV has done for years". The brothers also explained they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking". However, other YouTubers have reported multiple copyright related video takedowns. The Guardian also reported that unrelated channels featuring diverse groups of people reacting to videos were also removed after takedown requests from

1600-572: Is pure, extremely hard and incredibly fun to play". Flappy Bird was originally released on May 24, 2013, with support for the iPhone 5 . The game was subsequently updated for iOS 7 in September 2013. Although originally unsuccessful, the game received a massive influx of players after being reviewed by the Swedish YouTuber PewDiePie . In January 2014, it topped the Free Apps chart in

1680-507: Is similar to the content found in Teens React but more mature. In April 2014, as an April Fools joke, the Fine Brothers teamed up with Friskies and released Cats React , which went viral. In July 2016 they released another part of Cats React . In August 2014, they released Celebrities React to Viral Videos , and now re-released yearly. In April 2018, in another April Fools joke, they released "Teens React to Nothing" where they showed

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1760-479: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in

1840-781: The Overly Attached Girlfriend , " Gangnam Style ", The Hunger Games trailer, Shane Dawson , and One Direction , among other topics. Later on, The Fine Brothers launched a series titled Teens React: Gaming consisting videos of teenagers reacting to popular games such as Mario Kart 64 , Flappy Bird , Rocket League , and Five Nights at Freddy's . Teens React launched the career of Lia Marie Johnson , it also featured some "famous" 'reactors' as guest stars, including Lisa Cimorelli , Amy Cimorelli , Lucas Cruikshank (who later appears in YouTubers React ), Alex Steele , Jake Short , and Maisie Williams . Elders React

1920-505: The App Store during early February 2014 on the back of Flappy Bird 's success. He revealed in March 2014 that he was developing three other games at the time, in similar formats to his previous releases. One of those games was released in 2014 as Swing Copters and uses similar gameplay as Flappy Bird . An Easter egg in Android Lollipop (version 5.0/5.1) allows users to play

2000-673: The World Cup , the Ice Bucket Challenge and the Philae spacecraft . A similar game featuring Talking Tom was released as a mini-game for My Talking Tom , called Flappy Tom, and the same game was featured in Talking Tom and Friends . In 2016, video game player and livestreamer SethBling replicated Flappy Bird within Super Mario World through code injection . In June 2023,

2080-483: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if

2160-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among

2240-528: The Darndest Things . In October 2012, the kids of the show were shown videos of the 2012 U.S. presidential debates . Kids React won the Streamy Award for Best Non-Fiction or Reality Series in 2013. Due to the popularity of Kids React , The Fine Brothers spawned a spin-off dubbed Teens React on November 17, 2011, with "TEENS REACT TO TWILIGHT ". The show has a similar premise to Kids React , however

2320-853: The Fine Brothers announced Adults React , which premiered on July 16 later that year. It consists of people ages 20 to 55, including former stars of Teens React that have aged out of the series. Depending on the video or topic, Adults React will be specific of which type of adults are going to be reacting, such as parents or college kids. The first episode of Parents React premiered on August 6, 2015, with "Parents React to Don't Stay At School". This series involves parents reacting to stuff that kids were getting into. The first episode of College Kids React premiered on June 23, 2016, with "College Kids React to The 1975 ". This series includes stars who have aged out of Teens React along with new stars, as well as stars that have not yet aged out of Teens React but have begun college. The content of College Kids React

2400-550: The Fine Brothers have expressed concern they may use the trademarks to stifle competition," and quoted one YouTuber who detailed "People don't trust them because a few years ago when Ellen DeGeneres did a similar video—not that similar, it didn't have the same format or branding—they claimed it was their format." Viewers and fellow content creators alike condemned the Fines for their announcement, with The Daily Dot reporting, "Backlash poured in on Reddit and social media, and other YouTubers posted their own reactions and parodies of

2480-552: The Fine Brothers removed all React World videos, and posted a statement on Medium , declaring they have filed the paperwork to rescind all their "React" trademarks and applications, will discontinue the React World program, and will release all past Content ID claims. In their post, the brothers expressed "It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward". Reaction to this Medium post

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2560-660: The Fine Brothers removing all videos related to React World , essentially pulling the plug on the React World program. Benny and Rafi Fine launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos ( Double Rainbow , Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers (and one of the staff members since 2016), off-camera, showing kids ages 4–14 (7–13 as of September 2016, 7–11 as of October 2016) several viral videos or popular YouTubers and having

2640-413: The Fine Brothers; the "Seniors React" video was noted to be released prior to the Fines launching their Elders React series. The Fines also posted an update video in response to what they described as "confusion and negative response" to React World, in which they try to clear up confusion on what their format encompasses, as well as inviting viewers to e-mail them about any further questions. Ultimately,

2720-462: The React World announcement, other personalities expressed milder opinions; Internet personality Hank Green wrote "This could actually be a very cool project if it could be divorced from the idea of two very powerful creators attempting to control a very popular YouTube video format. Franchising one of YouTube's biggest shows? Yeah, I'd love to see how that goes." New York reporter Jay Hathaway wrote "The trademark and React World are dead. And that's

2800-618: The US and Chinese App Stores , and later that month topped the same section of the UK App Store where it was touted as "the new Angry Birds ". It ended January as the most downloaded App on the App Store. The Android version of Flappy Bird was released to the Google Play store on January 30, 2014. In early 2014, Nguyen said in an interview with The Verge that the game was earning around $ 50,000

2880-413: The bird Faby, which moves persistently to the right. They are tasked with navigating Faby through pairs of pipes that have equally sized gaps placed at random heights. Faby automatically descends and only ascends when the player taps the touchscreen . Each successful pass through a pair of pipes awards the player one point. Colliding with a pipe or the ground ends the gameplay. During the game over screen,

2960-590: The brothers explained, "Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can." Videos and YouTube stars that have been reacted to by the kids include Smosh (who later reacted to the kids' reactions), planking and President Obama addressing the death of Osama bin Laden , among several other topics. Kids React has been compared to Kids Say

3040-401: The brothers on React World. Although YouTube's VP on content partnerships, Kelly Merryman, originally proclaimed "This is brand-building in the YouTube age — rising media companies building their brands through collaborations with creators around the world," the Fine Brothers were met with overwhelmingly negative reception to their React World announcement. BBC News reported that "critics of

3120-462: The channel. On June 1, 2021, REPLAY is retitled "PEOPLE VS FOOD" and moved all the non-food videos to REACT. In early 2014, it was announced that the Fine Brothers made a deal with NCredible Entertainment, a production studio founded by Nick Cannon to develop a television series for Nickelodeon . The series, dubbed React to That , was "entirely re-envisioned for television," as the reactors "not only watch and respond to viral videos, but pop out of

3200-574: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Flappy Bird This is an accepted version of this page Flappy Bird is a 2013 casual mobile game developed by Vietnamese video game artist and programmer Dong Nguyen ( Vietnamese : Nguyễn Hà Đông ), under his game development company .Gears . The game

3280-407: The different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes the financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of

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3360-513: The enthusiastically corporate React World announcement video." The backlash led to a dramatic drop in subscribers, with upwards of 675,000 accounts collectively unsubscribing from the React and Fine Bros Entertainment channels as well as recent videos getting many dislikes in protest as of February 22, 2016. Mashable described that one Reddit post "ignited a thread of haters, defenders and overall discussion about whether what Fine Brothers Entertainment

3440-454: The few video game companies in Vietnam. While using the iPhone , he found that its most popular games such as Angry Birds were too complicated, and wanted to make a simpler game for people who are "always on the move". Flappy Bird was created and developed by Nguyen in two to three days. The bird character, Faby, was originally designed in 2012 for a cancelled platform game . The gameplay

3520-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in

3600-466: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of

3680-603: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within

3760-429: The franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with the rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around

3840-405: The franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to the overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within

3920-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in

4000-583: The game would return in August, with multiplayer capability and will be "less addictive". As Nguyen had promised, August 2014 saw a revised version of Flappy Bird , called Flappy Birds Family , released exclusively through the Amazon Appstore for the Amazon Fire TV platform. The new version also features new obstacles not in the original as well as an additional multiplayer option. On January 12, 2024,

4080-471: The game's popularity in early 2014 to possibly "luck". However, online marketer Carter Thomas suspected that the developer had used bots to cause its success. When questioned on this by The Daily Telegraph , Nguyen said that he respected other people's opinions and did not wish to comment, adding, "I'd like to make my games in peace." When Newsweek inquired about the matter, Nguyen wrote, "If I did fake it, should Apple let it live for months?" The game

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4160-522: The game's removal, numerous remakes and parodies have been spawned, such as Sesame Street 's Flappy Bert and Fall Out Boy 's Fall Out Bird . Flappy Bird became one of the most cloned games in Apple's App Store. At the peak of its popularity, over 60 clones per day were appearing on the App Store, prompting both Google and Apple to begin rejecting games with the word Flappy in the name. CNET reviewed seven " Flappy copycats" for iOS two days after

4240-516: The gameplay (by tapping on the screen) to the main character design (a small yellow bird with big red beak) to the obstacles (green cacti and pipes). Several French newspapers, including 20 minutes and Metronews , reported on claims of Flappy Bird itself being a clone. Thanh Niên found the similarities between Piou Piou vs. Cactus and Flappy Bird to be astonishing. The French developer of Piou Piou vs. Cactus , known as Kek, told Pocket Gamer that he, too, noticed that Flappy Bird

4320-460: The guilt that he felt over the game was affecting his sleep and that his conscience was relieved after he took down the game. In a March 2014 interview with Rolling Stone , Nguyen refused to rule out re-releasing Flappy Bird , on condition that it would come with a warning to "Take a break". On March 19, he announced via Twitter that the game will be rereleased onto App Stores, but not any time soon. On May 15, Nguyen told CNBC's Kelly Evans that

4400-514: The intent of running programming five days a week, the channel launched with five series: React Gaming (a Let's Play -style series with real youths from their primary React series), Advice (a series featuring real youths respond to questions from viewers), React Remix (musical remixes of past React footage), People Vs. Foods (originally Kids Vs. Food until 2016) (a series featuring Reactors taste-test "Weird" or international foods), and Lyric Breakdown (a series in which Reactors break down

4480-451: The kids react to the videos. The most popular Kids React episode to date is "Kids React to Gay Marriage", with over 40.2 million views as of September 2, 2018. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012. The Emmy Award, that was given in cooperation with AOL , was awarded to the Fine Brothers for "Best Viral Video Series". After their Emmy win,

4560-543: The launch of React World. FBE also expressed they would be able to monetize React -style videos uploaded under their license. On monetization, Digital Trends detailed "Although licenses are free, React World creators must agree to share 20 percent of AdSense revenue and 30 percent of premium brand deals with FBE." Additionally, the Fines explained they would provide ongoing production guidance, creative guidelines, format bibles, and other resources, as well as promotional and technical support to those creators who participated with

4640-492: The listings were removed for violating eBay's rule stating that smartphones must be restored to factory settings before being sold. In an interview with Forbes , Nguyen cited the game's addictive nature for its cancellation, stating: " Flappy Bird was designed to play in a few minutes when you are relaxed. But it happened to become an addictive product. I think it has become a problem. To solve that problem, it's best to take down Flappy Bird . It's gone forever." Nguyen said that

4720-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to

4800-551: The meaning of various songs). The channel launched with a teenage-focused playthrough of Goat Simulator . From September 18, 2020, to May 31, 2021, the React YouTube channel was retitled to "REPLAY", following the renaming of the main FBE channel to "REACT" in the wake of FBE's distancing from Benny and Rafi Fine as a consequence of the scandal in Summer 2020 that led to many reactors leaving

4880-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as

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4960-473: The mobile release by the following year. Nguyen stated that he has no connection with this game, nor did he sell any rights to the games. Flappy Bird received "mixed or average reviews" from critics, holding a Metacritic score of 52/100, based on seven reviews. The app was criticized by the Huffington Post , which described it as an "insanely irritating, difficult and frustrating game which combines

5040-486: The opportunity to follow us to another medium." Nickelodeon ordered 13 episodes to be produced, but only 12 were made and aired. In July 2015, the Fine Brothers filed for trademark protection on "React" with the U.S. Patent and Trademark Office (USPTO). The trademark was filed for "Entertainment services, namely, providing an ongoing series of programs and webisodes via the internet in the field of observing and interviewing various groups of people." The USPTO approved for

5120-409: The original app's removal, and both Apple and Google have removed games from their app stores for being too identical. In August 2014, a revised version of Flappy Bird , called Flappy Birds Family , was released exclusively for the Amazon Fire TV . Bay Tek Games also released a licensed coin-operated Flappy Bird arcade game. Flappy Bird is an arcade -style game in which the player controls

5200-409: The original game's removal, describing the options as "pretty bleak", but singling out the underwater Splashy Fish as the closest approximation of Flappy Bird . Shortly after the game's removal, security researchers warned that some versions of Flappy Bird and its imitators available on alternative Android app stores have been found to contain malware that can lead to unauthorised charges to

5280-510: The player is awarded a bronze medal if they reach ten or more points, a silver medal from twenty points, a gold medal from thirty points, and a platinum medal from forty points. Dong Nguyen grew up in Vạn Phúc , a village near Hanoi . He discovered video games by playing Super Mario Bros. as a child and began coding his own at age 16. At 19, while studying programming at a local university, he won an internship at Punch Entertainment , one of

5360-423: The production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having the release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in

5440-404: The reaction room and into showdowns where the clips come to life as each reactor is confronted with a challenge based on the video they just watched." Following the announcement of the series, Benny Fine explained, "All these viewers now watching are also pioneering what it is to be a viewer of content. They follow us through all of our different endeavors, all our different series, and now will have

5520-516: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It

5600-402: The teenagers on a blank screen. The following year, they released a sequel, "nothing reacts to teens react to nothing.", which featured the original video being played in an empty studio. After creating four individual successful React series on their primary YouTube channel, the Fine Brothers launched a separate YouTube channel in 2014, for reaction-related content, simply dubbed "React". With

5680-401: The trademark for Flappy Bird was terminated and subsequently handed over to Gametech Holdings after Dong Nguyen had failed to reclaim it. Gametech announced an unofficial reboot to the game on September 12, more than ten years after its discontinuation, under the name "The Flappy Bird Foundation", with additional features and characters. The game will be released by the end of October 2024 with

5760-472: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from

5840-517: The younger stars are replaced with high school teenagers aged 14–19, some of whom have aged out of the Kids React series. Due to this, the Fine Brothers are able to show more mature and less "kid-friendly" videos such as videos on topics like Toddlers & Tiaras , Rick Perry 's Strong commercial, Amanda Todd's death , and the 2012 U.S. presidential debates . Other viral videos and YouTube stars that have been reacted to include Salad Fingers ,

5920-456: Was criticised by Kotaku for what it claimed was overt use of Mario -style graphics, referring to it as "ripped-off art". It later published a correction , clarifying that the game's green pipe was "a new albeit unoriginal drawing". According to some Vietnamese newspapers, including Thanh Niên and BBC Vietnamese, Flappy Bird is very similar to a game released in 2011 (two years before Flappy Bird ) called Piou Piou vs. Cactus , from

6000-433: Was debuted in 2012 and it included seniors over the age of 55. YouTubers React debuted in 2012, and it included famous YouTubers . In November 2020, it was retitled Creators React due to the success of other social medias. From 2012 to 2021, their episodes were scheduled; now they are still active as of 2023 but no longer have a regularly scheduled episodes and are on an indefinite but temporary hiatus. On May 30, 2015,

6080-422: Was denied by a Nintendo spokesman to The Wall Street Journal . Lawyers in Vietnam also denied allegations that Nguyen had to remove the game due to violation of laws on Internet use in the country. Following the removal, many media outlets reported that several merchants on eBay were offering phones which had the app pre-installed for US $ 1,499 or more, with some receiving bids of over $ 90,000; however,

6160-586: Was inspired by the act of bouncing a ping pong ball against a paddle for as long as possible. Initially the game was significantly easier than it became in the final version, but Nguyen said he found this version to be boring and subsequently tightened up the difficulty. He described the business plan of a free download with in-game advertisements as "very common in the Japanese market". Nguyen believes that contemporary Western games are overly complex. His company, .Gears , describes its games as "heavily influenced by retro pixelated games in its golden age. Everything

6240-455: Was negative on Reddit, where users were reported commenting they would not forgive the Fine Brothers. Media franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create

6320-454: Was removed from both the App Store and Google Play on February 10, 2014, with Nguyen claiming that he felt guilty over what he considered to be the game's addictive nature and overusage. Its popularity and sudden removal caused phones with the game installed before its removal to be put up for sale for high prices over the Internet. Clones of Flappy Bird became popular on the App Store after

6400-563: Was removed from both the App Store and Google Play exactly on time, much to the dismay of many fans. Tuoi Tre News , the English-language edition of the Vietnamese newspaper Tuổi Trẻ , reported from a local technology expert that Flappy Bird ' s removal could have been due to a legal challenge from Nintendo over perceived visual similarities to the Mario games. This allegation

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