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An angel investor (also known as a business angel , informal investor , angel funder , private investor , or seed investor ) is an individual who provides capital to a business or businesses, including startups , usually in exchange for convertible debt or ownership equity . Angel investors often provide support to startups at a very early stage (when the risk of their failure is relatively high), once or in a consecutive manner, and when most investors are not prepared to back them. In a survey of 150 founders conducted by Wilbur Labs, about 70% of entrepreneurs will face potential business failure, and nearly 66% will face this potential failure within 25 months of launching their company. A small but increasing number of angel investors invest online through equity crowdfunding or organize themselves into angel groups or angel networks to share investment capital and provide advice to their portfolio companies. The number of angel investors has greatly increased since the mid-20th century.

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50-780: Keiretsu Forum is a private group of international members comprising an angel investor network. The network has 53 chapters in cities in three continents, these include San Francisco, Seattle, New York City, Paris France, Istanbul Turkey, and Chennai in India. The network was founded in 2000 by Randy Williams in San Francisco. In 2008, Williams started the Keiretsu Forum Investor Capital Expo, which brings together angel investors and entrepreneurs looking for funding. It started in Silicon Valley/San Francisco for

100-600: A cognitive bias, typically seen as a hindrance, can enhance collective decision-making by encouraging a wider exploration of possibilities. Because they cause systematic errors , cognitive biases cannot be compensated for using a wisdom of the crowd technique of averaging answers from several people. Debiasing is the reduction of biases in judgment and decision-making through incentives, nudges, and training. Cognitive bias mitigation and cognitive bias modification are forms of debiasing specifically applicable to cognitive biases and their effects. Reference class forecasting

150-624: A defined exit strategy , such as plans for an initial public offering or an acquisition . After taking into account the need to cover failed investments and the multi-year holding time for even the successful ones, however, the actual effective internal rate of return for a typical successful portfolio of angel investments is typically as 'low' as 20–30%. While the investor's need for high rates of return on any given investment can make angel financing an expensive source of funds, cheaper sources of capital, such as bank financing, are usually not available for most early-stage ventures. In recent years,

200-422: A description of "Linda" that suggests Linda might well be a feminist (e.g., she is said to be concerned about discrimination and social justice issues). They were then asked whether they thought Linda was more likely to be (a) a "bank teller" or (b) a "bank teller and active in the feminist movement." A majority chose answer (b). Independent of the information given about Linda, though, the more restrictive answer (b)

250-407: A few million dollars. The healthcare/medical industry accounted for the largest share of angel investments in 2010, with 30% of total angel investments (vs. 17% in 2009), followed by software (16% vs. 19% in 2007), biotech (15% vs. 8% in 2009), industrial/energy (8% vs. 17% in 2009), retail (5% vs. 8% in 2009) and IT services (5%). While more readily available than venture financing, angel investment

300-448: A given context. Furthermore, allowing cognitive biases enables faster decisions which can be desirable when timeliness is more valuable than accuracy, as illustrated in heuristics . Other cognitive biases are a "by-product" of human processing limitations, resulting from a lack of appropriate mental mechanisms ( bounded rationality ), the impact of an individual's constitution and biological state (see embodied cognition ), or simply from

350-711: A limited capacity for information processing. Research suggests that cognitive biases can make individuals more inclined to endorsing pseudoscientific beliefs by requiring less evidence for claims that confirm their preconceptions. This can potentially distort their perceptions and lead to inaccurate judgments. A continually evolving list of cognitive biases has been identified over the last six decades of research on human judgment and decision-making in cognitive science , social psychology , and behavioral economics . The study of cognitive biases has practical implications for areas including clinical judgment, entrepreneurship, finance, and management. The notion of cognitive biases

400-464: A new trend has emerged in the business world known as "founding angels". These are angel investors who get involved with a startup even before it is officially established. Unlike a traditional business angel, because founding angels invest so early, they are typically seen as "founders" and typically have much greater involvement in the early stages of the business. Founding angels most often co-found startups with scientists, developers, or engineers in

450-497: A particular business arena, mentoring another generation of entrepreneurs, and making use of their experience and networks on a less than full-time basis. Because innovations tend to be produced by outsiders and founders in startups, rather than existing organizations, angel investors provide (in addition to funds) feedback, advice, and contacts. Because there are no public exchanges listing their securities, private companies meet angel investors in several ways, including referrals from

500-849: A person would eat. They found that the participants who ate more of the unhealthy snack food, tended to have less inhibitory control and more reliance on approach bias. Others have also hypothesized that cognitive biases could be linked to various eating disorders and how people view their bodies and their body image. It has also been argued that cognitive biases can be used in destructive ways. Some believe that there are people in authority who use cognitive biases and heuristics in order to manipulate others so that they can reach their end goals. Some medications and other health care treatments rely on cognitive biases in order to persuade others who are susceptible to cognitive biases to use their products. Many see this as taking advantage of one's natural struggle of judgement and decision-making. They also believe that it

550-477: A pioneering study on how entrepreneurs raised seed capital in the US. He began using the term "angel" to describe the investors who supported them. A similar term, " patron ", is commonly used in arts. Angel investors are often retired entrepreneurs or executives who may be interested in angel investing for reasons that go beyond pure monetary return. These reasons include: wanting to keep abreast of current developments in

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600-447: A very high return on investment . Additionally, angel investors often mitigate the risk of an angel investment by allocating less than 10% of their portfolio to these types of investments. Because a large percentage of angel investments are lost completely when early-stage companies fail, professional angel investors seek investments that have the potential to return at least ten or more times their original investment within 5 years through

650-594: Is a growing area of evidence-based psychological therapy, in which cognitive processes are modified to relieve suffering from serious depression , anxiety , and addiction. CBMT techniques are technology-assisted therapies that are delivered via a computer with or without clinician support. CBM combines evidence and theory from the cognitive model of anxiety, cognitive neuroscience, and attentional models. Cognitive bias modification has also been used to help those with obsessive-compulsive beliefs and obsessive-compulsive disorder. This therapy has shown that it decreases

700-481: Is a method for systematically debiasing estimates and decisions, based on what Daniel Kahneman has dubbed the outside view . Similar to Gigerenzer (1996), Haselton et al. (2005) state the content and direction of cognitive biases are not "arbitrary" (p. 730). Moreover, cognitive biases can be controlled. One debiasing technique aims to decrease biases by encouraging individuals to use controlled processing compared to automatic processing. In relation to reducing

750-537: Is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, may dictate their behavior in the world. Thus, cognitive biases may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, and irrationality . While cognitive biases may initially appear to be negative, some are adaptive. They may lead to more effective actions in

800-490: Is another individual difference that has an effect on one's ability to be susceptible to cognitive bias. Older individuals tend to be more susceptible to cognitive biases and have less cognitive flexibility . However, older individuals were able to decrease their susceptibility to cognitive biases throughout ongoing trials. These experiments had both young and older adults complete a framing task. Younger adults had more cognitive flexibility than older adults. Cognitive flexibility

850-490: Is linked to helping overcome pre-existing biases. The list of cognitive biases has long been a topic of critique. In psychology a "rationality war" unfolded between Gerd Gigerenzer and the Kahneman and Tversky school, which pivoted on whether biases are primarily defects of human cognition or the result of behavioural patterns that are actually adaptive or " ecologically rational " . Gerd Gigerenzer has historically been one of

900-566: Is positively correlated with higher survival, additional fundraising outside the angel group, and faster growth measured through growth in website traffic". Angel capital fills the gap in seed funding between "friends and family" funding rounds and more robust start-up financing through formal venture capital. Although it is usually difficult to raise more than a few hundred thousand dollars from friends and family, most traditional venture capital funds are usually not able to make or evaluate small investments under US$ 1–2 million. On an annual basis,

950-438: Is still extremely difficult to raise. However, some new models are developing that are trying to make this easier. Much like other forms of private equity, angel investment decision-making has been shown to suffer from cognitive biases such as the illusion of control and overconfidence . Angel investments bear extremely high risks and are usually subject to dilution from future investment rounds. As such, they require

1000-439: Is the government's responsibility to regulate these misleading ads. Cognitive biases also seem to play a role in property sale price and value. Participants in the experiment were shown a residential property. Afterwards, they were shown another property that was completely unrelated to the first property. They were asked to say what they believed the value and the sale price of the second property would be. They found that showing

1050-705: Is under any circumstance statistically less likely than answer (a). This is an example of the " conjunction fallacy ". Tversky and Kahneman argued that respondents chose (b) because it seemed more "representative" or typical of persons who might fit the description of Linda. The representativeness heuristic may lead to errors such as activating stereotypes and inaccurate judgments of others (Haselton et al., 2005, p. 726). Critics of Kahneman and Tversky, such as Gerd Gigerenzer , alternatively argued that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases. They should rather conceive rationality as an adaptive tool, not identical to

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1100-546: The Cognitive Reflection Test (CRT) developed by Shane Frederick (2005). The following is a list of the more commonly studied cognitive biases: Many social institutions rely on individuals to make rational judgments. The securities regulation regime largely assumes that all investors act as perfectly rational persons. In truth, actual investors face cognitive limitations from biases, heuristics, and framing effects. A fair jury trial , for example, requires that

1150-624: The FAE , monetary incentives and informing participants they will be held accountable for their attributions have been linked to the increase of accurate attributions. Training has also shown to reduce cognitive bias. Carey K. Morewedge and colleagues (2015) found that research participants exposed to one-shot training interventions, such as educational videos and debiasing games that taught mitigating strategies, exhibited significant reductions in their commission of six cognitive biases immediately and up to 3 months later. Cognitive bias modification refers to

1200-519: The JOBS Act of 2012 loosened those requirements starting in January 2013. Reaching nearly $ 23 billion in 2012 in the US, angel investors are not only responsible for funding over 67,000 start-up ventures annually, but their capital also contributed to job growth by helping to finance 274,800 new jobs in 2012. In 2013, 41% of tech sector executives named angel investors as a means of funding. Saudi Vision 2030

1250-577: The $ 7.5 billion invested in US-based companies throughout Q2 2011, 3–4 times as much as the total amount invested within New England. Total angel investments in the United States in 2021 were $ 29.1 billion, an increase of 15.2 percent over 2020, with 69,060 companies receiving funding. In the United States, angels are generally accredited investors in order to comply with current SEC regulations, although

1300-508: The Cognitive Reflection Test to understand ability. However, there does seem to be a correlation; those who gain a higher score on the Cognitive Reflection Test, have higher cognitive ability and rational-thinking skills. This in turn helps predict the performance on cognitive bias and heuristic tests. Those with higher CRT scores tend to be able to answer more correctly on different heuristic and cognitive bias tests and tasks. Age

1350-1021: The Northern California Investor Capital Expo and was held each year. Investor Capital Expos have been hosted in cities including: Stockholm, Seattle, Sydney, Toronto, Prague, Chicago, and Philadelphia. Keiretsu Forum operates using a referral model that charges entrepreneurs and startups significant fees for the opportunity to pitch to the network members, a practice that is strongly discouraged in Angel Capital Association guidelines. In 2009, tech investor and author Jason Calacanis criticized several investor networks, including Keiretsu, as operating pay to play schemes. He also established Open Angel Forum as an alternative investor network that doesn't charge fees. Williams subsequently clarified Keiretsu's policy of waiving fees for startup companies that have limited capital and no revenue. Angel investor The application of

1400-541: The UK as angel investors were named by two-thirds of technology entrepreneurs as a means of funding. By 2015, angel investments had increased throughout the UK, with angels making an average number of five investments, compared to 2.5 in 2009. The same report also found an increase in angel investors making impact investments , with 25% of angels saying they had made an impact investment in 2014. Geographically, Silicon Valley dominates United States angel investing, receiving 39% of

1450-627: The US; by 2006, there were over 200. Angels typically invest their own funds (unlike venture capitalists , who manage the pooled money of others in a professionally managed fund ). Although typically reflecting the investment judgment of an individual, the entity providing the funding may be a trust , business, limited liability company , investment fund, or other vehicle. A Harvard report by William R. Kerr, Josh Lerner, and Antoinette Schoar provides evidence that angel-funded startups are more likely to succeed than companies reliant on other forms of initial financing. The paper found "that angel funding

1500-739: The brain perceives, forms memories and makes judgments. This distinction is sometimes described as " hot cognition " versus "cold cognition", as motivated reasoning can involve a state of arousal . Among the "cold" biases, As some biases reflect motivation specifically the motivation to have positive attitudes to oneself. It accounts for the fact that many biases are self-motivated or self-directed (e.g., illusion of asymmetric insight , self-serving bias ). There are also biases in how subjects evaluate in-groups or out-groups; evaluating in-groups as more diverse and "better" in many respects, even when those groups are arbitrarily defined ( ingroup bias , outgroup homogeneity bias ). Some cognitive biases belong to

1550-406: The combined value of all angel investments in the US almost reaches the combined value of all US venture capital funds, while angel investors invest in more than 60 times as many companies as venture capital firms (US$ 20.1 billion vs. $ 23.26 billion in the US in 2010, into 61,900 companies vs. 1,012 companies). There is no set amount for angel investors. Investments can range from a few thousand to

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1600-506: The extent to which they exhibited susceptibility to six cognitive biases: anchoring , bias blind spot, confirmation bias , fundamental attribution error , projection bias , and representativeness . Individual differences in cognitive bias have also been linked to varying levels of cognitive abilities and functions. The Cognitive Reflection Test (CRT) has been used to help understand the connection between cognitive biases and cognitive ability. There have been inconclusive results when using

1650-714: The investors' trusted sources and other business contacts, at investor conferences and symposia, and at face-to-face meetings organized by groups of angels where companies pitch directly to investors. According to the Center for Venture Research, there were 363,460 active angel investors in the US in 2021. In the late 1980s, angels started to coalesce into informal groups with the goal of sharing deal flow and due diligence work and pooling their funds to make larger investments. Angel groups are generally local organizations made up of 10 to 150 accredited investors interested in early-stage investing. In 1996, there were about 10 angel groups in

1700-438: The jury ignore irrelevant features of the case, weigh the relevant features appropriately, consider different possibilities open-mindedly and resist fallacies such as appeal to emotion . The various biases demonstrated in these psychological experiments suggest that people will frequently fail to do all these things. However, they fail to do so in systematic, directional ways that are predictable. In some academic disciplines,

1750-410: The main opponents to cognitive biases and heuristics. Gigerenzer believes that cognitive biases are not biases, but rules of thumb , or as he would put it " gut feelings " that can actually help us make accurate decisions in our lives. This debate has recently reignited, with critiques arguing there has been an overemphasis on biases in human cognition. A key criticism is the continuous expansion of

1800-659: The most sophisticated and advanced network of angel investors in the world. Incorporated in 2002, the National Angel Capital Organization (NACO) pioneered the angel investing movement and supported the formation of regional angel networks in Canada. According to both NACO and the Business Development Bank of Canada , there are 20,000–50,000 active angel investors in Canada. Over 4,000 are members of 45 angel groups that are NACO members. Before 2000, it

1850-566: The obsessive-compulsive beliefs and behaviors. Bias arises from various processes that are sometimes difficult to distinguish. These include: People do appear to have stable individual differences in their susceptibility to decision biases such as overconfidence , temporal discounting , and bias blind spot . That said, these stable levels of bias within individuals are possible to change. Participants in experiments who watched training videos and played debiasing games showed medium to large reductions both immediately and up to three months later in

1900-417: The participants an unrelated property did have an effect on how they valued the second property. Cognitive biases can be used in non-destructive ways. In team science and collective problem-solving, the superiority bias can be beneficial. It leads to a diversity of solutions within a group, especially in complex problems, by preventing premature consensus on suboptimal solutions. This example demonstrates how

1950-463: The possibility of uncertain occurrences. Heuristics are simple for the brain to compute but sometimes introduce "severe and systematic errors." For example, the representativeness heuristic is defined as "The tendency to judge the frequency or likelihood" of an occurrence by the extent of which the event "resembles the typical case." The "Linda Problem" illustrates the representativeness heuristic (Tversky & Kahneman, 1983 ). Participants were given

2000-588: The process of modifying cognitive biases in healthy people and also refers to a growing area of psychological (non-pharmaceutical) therapies for anxiety, depression and addiction called cognitive bias modification therapy (CBMT). CBMT is sub-group of therapies within a growing area of psychological therapies based on modifying cognitive processes with or without accompanying medication and talk therapy, sometimes referred to as applied cognitive processing therapies (ACPT). Although cognitive bias modification can refer to modifying cognitive processes in healthy individuals, CBMT

2050-412: The rules of formal logic or the probability calculus . Nevertheless, experiments such as the "Linda problem" grew into heuristics and biases research programs, which spread beyond academic psychology into other disciplines including medicine and political science . Biases can be distinguished on a number of dimensions. Examples of cognitive biases include - Other biases are due to the particular way

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2100-418: The study of bias is very popular. For instance, bias is a wide spread and well studied phenomenon because most decisions that concern the minds and hearts of entrepreneurs are computationally intractable. Cognitive biases can create other issues that arise in everyday life. One study showed the connection between cognitive bias, specifically approach bias, and inhibitory control on how much unhealthy snack food

2150-456: The subgroup of attentional biases , which refers to paying increased attention to certain stimuli. It has been shown, for example, that people addicted to alcohol and other drugs pay more attention to drug-related stimuli. Common psychological tests to measure those biases are the Stroop task and the dot probe task . Individuals' susceptibility to some types of cognitive biases can be measured by

2200-403: The technology space who bring in the technology upon which the start-up is based. After they are founded, they are actively engaged in the management of startups, typically in a non-executive position, supporting the day-to-day running of the business. They less often have a predefined exit strategy, and more often hold onto equity long into the company's development. Canada is reportedly home to

2250-512: The term "angel" originates in Broadway theater , where it was used to describe wealthy individuals who provided money for theatrical productions that would otherwise have had to shut down. This term, however, was not used in the context of investing in companies until 1978, when William Wetzel, a then-professor at the University of New Hampshire and founder of its Center for Venture Research, completed

2300-501: The venture. In terms of returns, 35 percent of investments produced returns of between one and five times the initial investment, while 9 percent produced returns of multiples of ten times or more. The mean return, however, was 2.2 times the investment in 3.6 years and an approximate internal rate of return of 22 percent gross. The UK Business Angel market grew in 2009 through 2010 and, despite recessionary concerns, continues to show signs of growth. In 2013, this dynamic kept going on in

2350-829: Was difficult for startups in China to find local angel investors. Entrepreneurs, such as Jack Ma of Alibaba Group and many others, needed to raise funds from Softbank, Goldman Sachs, Fidelity, and other institutions. However, by 2015, several Chinese Angel groups had been in operation. In 2012, the International Business Angels Assembly took place in the Russian Federation . This was an exclusive event devoted to private investing into innovative projects in Eastern Europe . In 2022, after Russia's invasion of Ukraine , all investors reduced their activity, this

2400-526: Was introduced by Amos Tversky and Daniel Kahneman in 1972 and grew out of their experience of people's innumeracy , or inability to reason intuitively with the greater orders of magnitude . Tversky, Kahneman, and colleagues demonstrated several replicable ways in which human judgments and decisions differ from rational choice theory . Tversky and Kahneman explained human differences in judgment and decision-making in terms of heuristics. Heuristics involve mental shortcuts which provide swift estimates about

2450-429: Was launched in 2016; since then, the entrepreneurship ecosystem is being built from scratch. The number of angel investor groups reached eight in 2022. The Indian Government introduced Atal Incubation centers and Technology Incubation and Development of Entrepreneurs, a program to solely support ICT startups in building emerging technologies including AI, IoT, and blockchain. Cognitive biases A cognitive bias

2500-469: Was noticeable in private funds, which reduced the volume of investments by 4 times compared to 2021. A study by NESTA in 2009 estimated there were between 4,000 and 6,000 angel investors in the UK with an average investment size of £42,000 per investment. Furthermore, each angel investor on average acquired 8 percent of the venture in the deal, with 10 percent of investments accounting for more than 20 percent of

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