Independent music (also commonly known as indie music , or simply indie ) is a broad style of music characterized by creative freedoms, low-budgets, and a do-it-yourself approach to music creation, which originated from the liberties afforded by independent record labels . Indie music describes a number of related styles, but generally describes guitar-oriented music straying away from mainstream conventions. There are a number of subgenres of independent music which combine its characteristics with other genres, such as indie pop , indie rock , indie folk , and indie electronic .
46-837: Kaleidoscope Eyes is the third studio album by Australian indie pop band Sheppard , released on 26 February 2021. The album was first announced in February 2020, with the release date and title confirmed in October 2020, following a series of singles. The album debuted at number two on the Australian ARIA charts, 67 copies fewer than Architects ' For Those That Wish to Exist at number one. Coming off of three back-to-back world tours, two major album cycles, multiple awards and several years together, Sheppard spent 2019 writing, recording and taking time to discover who they are now. The band rediscovered life outside of touring; Amy Sheppard kick-started
92-459: A Melody Maker journalist in the late 1980s and founding member of pop band Saint Etienne , acknowledges that participants at the time reacted against lazy labelling, but insists they shared an approach: "Of course the 'scene', like any scene, barely existed. Like squabbling Marxist factions, groups who had much in common built up petty rivalries. The June Brides and the Jasmine Minks were
138-527: A record contract from a major label. According to Emily Dolan, indie is predicated on the distorted music of the Velvet Underground , the "rebellious screaming" of early punk, and "some of rock's more quirky and eccentric figures", such as Jonathan Richman . Pitchfork ' s Nitsuh Abebe identifies the majority of indie as "all about that 60s-styled guitar jangle ". The Monochrome Set's early singles were so heavily influential to indie pop band
184-423: A concept album, but there's definitely a cohesive theme running throughout the songs and a linear narrative that I hope people are able to piece together as the year goes on and the album grows." In October 2020, the band confirmed the release date as 19 February 2021 and announced the title of the project as Kaleidoscope Eyes , with George Sheppard saying "Somewhere along the album's journey, I became obsessed with
230-473: A different arrangement of the same pieces. It's a strangely beautiful metaphor for love and how the world seems much brighter when you're in love. That message has managed to wind its way throughout the entire record." Poppy Reid from Rolling Stone Australia said "This third offering is a seamless mix of carefree sunshine, heartbreak, and disco-thumped redemption." Stack Magazine called it an "album of pop pearls". John O'Brien from The Courier-Mail said "In
276-411: A direct, do-it-yourself manner allowing creative distribution. There is the potential for artists to gain large numbers of streams on Spotify if their music are included in certain popular playlists. For both independent and major labels, the label generally owns the copyright to the sound recording. Artists who maintain their copyrights usually must sacrifice other parts of their deal, and must give
322-593: A distinct musical style found in indie music, which was influenced by post-punk and new wave . Important albums that contributed to this style include Joy Division 's Unknown Pleasures (1979) and Depeche Mode 's Speak & Spell (1981). Released on Rough Trade, Inflammable Material (1979) was the first independently-released album to sell over 100,000 copies. By the 1980s, the indie pop band The Smiths , signed with Rough Trade, "came to exemplify indie both musically and culturally" according to The Conversation . The Smith's authentic sound contrasted with
368-427: A global body-positive movement called Kiss My Fat Ass and became engaged to her longtime partner Lachlan; Emma Sheppard built a caravan house with her partner and George spent time as a father and explore new artistic avenues. In February 2020, the band announced they would release a new single every month of 2020, leading to a new studio album late in 2020. George Sheppard said "Our forthcoming album isn't necessarily
414-669: A long history of promoting developments in popular music, stretching back to the post-war period in the United States, with labels such as Sun Records , King Records , and Stax . In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established, until the launch of new labels like Virgin Records . Several British producers and artists launched independent labels as outlets for their work and artists they liked;
460-620: A mirror-image of it, a pop world where they were the stars... and a little bit of a raspberry blown at the larger musical world, which (sensibly) went right on preferring something more interesting than average white kids playing simple pop songs. Despite their relatively minor commercial success (their third album was sardonically titled They Could Have Been Bigger than the Beatles ), the Television Personalities are highly regarded by critics and have been widely influential, especially on
506-423: A partnership. One issue is that artists often forgo their mechanical royalties in 50-50 deals, and it can be more difficult to recoup the advance, meaning it takes longer to turn a profit. Some labels forgo a formal contract altogether, and their deals include few restrictions. Independent music is a broad category that is made up of distinct subgenres with influences from various other genres. Indie pop
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#1733093969992552-477: A variety of methods of distribution, with the label generally owning the copyright for the sound recording. They generally give smaller advances , or sometimes no advance, and some may offer higher royalty splits than major labels. Although "Indie" was first used to described music released on independent record labels, the term grew to describe a specific sound because of the creative freedom of its initial bands and artists. A defining characteristic of indie music
598-569: Is a Japanese style from the 1990s that was embraced by indie pop enthusiasts, partly because many of its bands were distributed in the United States through major indie labels like Matador and Grand Royal . Out of all the Japanese groups from the scene, Pizzicato Five was the closest to achieving mainstream success in the US. Chamber pop is a subgenre of indie pop that features lush orchestrations. Heavily influenced by Brian Wilson and Burt Bacharach ,
644-513: Is a style of folk music which originated in the 1990s with artists like Elliott Smith and Will Oldham . The genre grew from traditional and contemporary folk , but took a distinctly independent approach inspired by indie rock. The genre gained further popularity and support in the 2000s from labels such as Saddle Creek , Barsuk , and Sub Pop . Notable 21st century indie folk artists include Fleet Foxes , Bon Iver , Great Lake Swimmers , Sufjan Stevens , and Phoebe Bridgers . Indie folk
690-451: Is a style of rock music and is one of the most popular independent music genres. It originally grew out of the alternative rock , punk rock , and independent movements of the 1980s, with local scenes emerging in many American cities and college towns . The New Zealand Dunedin sound of the 1970s and 80s was also influential in indie rock's development. By the 1990s, indie rock had separated from alternative rock and gained popularity in
736-598: Is a style of pop music that originally grew out of British post-punk in the late 1970s. Indie pop was one of the first independent music genres, and was initially synonymous with "indie". Indie pop is characterized by a focus on melody , arrangements, and harmony , with less angst and distortion as compared to indie rock . It features the homemade intimacy commonly found in independent music. Notable subgenres include chamber pop , which adds lush chamber orchestration , and twee pop , which features "primitive simplicity". Indie rock (also referred to as simply "indie")
782-430: Is a subgenre of alternative rock and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music . It originated from British post-punk in the late 1970s and subsequently generated a thriving fanzine , label , and club and gig circuit. Compared to its counterpart, indie rock , the genre is more melodic, less abrasive, and relatively angst-free. In later years,
828-404: Is distinguished by its acoustic instrumentation – and often consists of just vocals and acoustic guitar – although some artists experiment with more diverse instrumentation. As well, indie folk artists are often singer-songwriters . Indie electronic , also known as indietronica, is a broad categorization of music that combines independent and electronic music styles. It is not considered
874-420: Is that artists have less to pay back, and therefore can begin to profit quicker. There are a number of ways that an independent label may structure their contract. Some independent labels have contracts that are essentially equivalent to major label deals. On a major label, a typical royalty rate (what the artist takes) is 13% to 16%; however, some independent labels offer 50-50 splits, which functions more as
920-540: Is that artists retain much more creative control over their music as compared to major labels. Bands often have small budgets, and employ a do-it-yourself ethos which influences their sound. Indie music generally represents guitar-oriented music which strays away from commercial conventions. It often features lyrics that are earnest and emotive, with many cultural and sociopolitical references. Many artists signed to major labels have retained creative control and are still considered indie artists. Independent labels have
966-636: The C86 generation. Reynolds has said that "what we now know as indie music was invented in Scotland," with reference to the emergence of Postcard Records in 1979. However, some have posited that the concept of indie music did not crystallise until the late 1980s and early 1990s. Brisbane band the Go-Betweens were an early influential indie pop band, releasing their first single " Lee Remick " in 1978. American indie pop band Beat Happening 's 1985 eponymous debut album
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#17330939699921012-521: The Smashing Pumpkins ) and Britpop ( Blur , Pulp , and Oasis ). In the 21st century, due to the internet, indie music saw a global spread in popularity, as music fans were no longer dependent on physical publications to find new music. Independent record labels , important to the development of indie music, are characterized by their smaller operations, lower funding, and greater creative control as compared to major labels . Independent labels use
1058-450: The Smiths that Johnny Marr stated without them, the Smiths would not have existed. Indie pop was an unprecedented contrast from the gritty and serious tones of previous underground rock styles, as well as being a departure from the glamour of contemporary pop music . Distinguished from the angst and abrasiveness of its indie rock counterpart, the majority of indie pop borrows not only
1104-533: The UK, this music was not referred to as "indie" until the 2000s. Indie music reached wide commercial success in the 1990s, especially with Britpop bands like Blur , Pulp , and Oasis . As well, American grunge bands like Nirvana , Pearl Jam , and The Smashing Pumpkins received mainstream success. In 1991, the Grammys added an Alternative section to its awards ceremony, for "non-traditional form[s]" existing "outside of
1150-407: The artwork, gluing the sleeves together, releasing them and sending them out, writing fanzines because the music press lost interest really quickly." Many of the actual C86 bands distanced themselves from the scene cultivated around them by the UK music press - in its time, C86 became a pejorative term for its associations with so-called "shambling" (a John Peel -coined description celebrating
1196-476: The biggest names at Alan McGee 's Living Room Club and couldn't stand the sight of each other. Only when the Jesus and Mary Chain exploded and stole their two-headed crown did they realise they were basically soulmates". Manic Street Preachers bassist Nicky Wire remembers that it was the bands' very independence that gave the scene coherence: "People were doing everything themselves - making their own records, doing
1242-444: The chances of greater success. There are a few ways an independent label may go about distributing its music. Some independent labels are owned by major labels, who carry out the distribution for them. Other labels instead go through independent distributors. Many current artists use their own resources to produce, record, market and release music through Spotify , SoundCloud , and other streaming platforms with social media in
1288-631: The common highly produced pop music of the time. The UK Indie Chart was first compiled in 1980, and independent distribution became better organized from the late 1970s onward. In 1986, NME released the compilation album C86 , which was influential to the development of indie music. In the United States, independent music was first spread by in the 1980s by college radios and thus dubbed college rock (also later termed modern rock and alternative rock ). Defining American albums of this era include Sonic Youth 's Daydream Nation (1988) and Pixies ’ Doolittle (1989). However, unlike
1334-525: The cost of smaller budgets and personnel. They are often able to support artists working in niche styles of music, and rely heavily on personal networking, or word of mouth , to expose their acts. Indie labels are usually small operations, with almost no outside assistance and run out of tiny offices. Some artists choose to go from an independent label to a major label if given the opportunity, as major labels have considerably more power and financial means to promote and distribute products, sometimes increasing
1380-728: The definition of indie pop has bifurcated to also mean bands from unrelated DIY scenes/movements with pop leanings. Subgenres include chamber pop and twee pop . Indie pop is not just "indie" that is "pop." Not too many people realize this, or really care either way. But you can be sure indie pop's fans know it. They have their own names for themselves ... the music they listen to ... their own canon of legendary bands ... and legendary labels ... their own pop stars ... their own zines ... websites ... mailing lists ... aesthetics ... festivals ... iconography ... fashion accessories ... and in-jokes ... in short, their own culture. Within indie genres, issues of authenticity are especially prominent: indie
1426-536: The early psychedelic sounds of 1960s garage rock . Names that indie pop fans use for themselves are popkids and popgeeks , and for the music they listen to, p!o!p , twee , anorak and C86 . Abebe says that the Scottish group the Pastels typified the "hip end of 'anorak': Their lazy melodies, lackadaisical strum, and naive attitude transformed the idea of the rock band into something casual, intimate, and free from
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1472-418: The emergence of a distinct sound, influenced by post-punk and new wave . NME released the influential compilation album C86 in 1986, and helped with indie's spread and development. American independent music first emerged in the 1980s, and was spread via college radios . Styles that evolved out of indie music and reached wide commercial success in the 1990s include grunge ( Nirvana , Pearl Jam , and
1518-418: The genre's spread across the country. Everett True , a writer for NME in the 1980s, believes that C86 was not the main factor behind indie pop, arguing that Sarah Records was more responsible for sticking to a particular sound, and that: "C86 didn't actually exist as a sound, or style. ... I find it weird, bordering on surreal, that people are starting to use it as a description again". Bob Stanley ,
1564-414: The idea of a kaleidoscope. To most people it might just be a tube with pretty shards of glass, but to us it represented so much more." Amy Sheppard added "Each time you look into a kaleidoscope, you are looking at something in a new light. It's often bittersweet, because the slightest change can shift the entire picture forever. On the other hand, if you continue to tumble, you'll eventually find new beauty in
1610-447: The label a temporary license to the recordings. An advance is a pre-payment of royalties from the label for the artist to record the album; it is paid back through the album's royalties. Independent labels generally give out much smaller advances than major labels, if any. Additionally, some independent labels will cover an album's recording costs instead of proving a set dollar amount as an advance. One advantage of smaller advances
1656-695: The mainstream music consciousness". The internet 's ease of spreading information influenced indie music's popularization in the United States and global spread. Music fans no longer relied on publications or magazines to hear about new artists. At the beginning of the 21st century, the term indie came to describe a number of related but distinct subgenres . One example is indie folk , a stripped-back low fidelity approach to folk music , as seen in Fleet Foxes or Bon Iver 's first album, For Emma, Forever Ago . Widely popular indie rock bands of this era include Arcade Fire and Arctic Monkeys . By this time,
1702-487: The mainstream, pushed along by the popularity of Seattle's grunge scene, especially Nirvana . Notable artists of the 2000s included The Strokes , Yeah Yeah Yeahs , and the Arctic Monkeys , while some of the 2010s included The 1975 and Vampire Weekend . Indie rock went onto inspire a multitude of subgenres and derivative styles, such as dream pop , noise pop , lo-fi , math rock , emo , and more. Indie folk
1748-415: The majority failed as commercial ventures or were bought by the major labels. During the punk rock era, the number of independent labels grew. In 1977, Manchester -band Buzzcocks released Spiral Scratch , considered the first independently released rock release. In the late 1970s, certain UK independent labels (such as Rough Trade , Factory , Fiction , and Mute ) contributed to the emergence of
1794-568: The majority of Louis Phillipe 's productions for él Records embodied the sophisticated use of orchestras and voices that typified the style, whilst the Divine Comedy were the most popular chamber pop act of the Britpop era. Independent music The origins of independent music lie in British independent record labels, such as Rough Trade and Mute . In the 1970s, these labels contributed to
1840-542: The pretense of cool". Following on from the aforementioned Postcard Records, in the UK, Bristol-based Sarah Records became the archetypal indie pop record label. They began releasing 7" singles in 1987 by bands with overt feminist and left wing principles that made "sweet pop". In the US, Beat Happening's Calvin Johnson founded K Records in Olympia, Washington , and later labels like Slumberland and Harriet encouraged
1886-514: The self-conscious primitive approach of some of the music) and underachievement . Twee pop is a subgenre of indie pop that originates from C86 . Characterised by its simplicity and perceived innocence, some of its defining features are boy-girl harmonies, catchy melodies, and lyrics about love. For many years, most bands were distributed by Sarah Records (in the UK) and K Records (in the US). Shibuya-kei
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1932-441: The stripped-down quality of punk, but also "the sweetness and catchiness of mainstream pop". Music critic Simon Reynolds says that indie pop defines itself against "charting pop". Abebe explains: One of those things was the idea that rock music was supposed to be cool – "cool" meaning sexy, tough, arty, fiery, or fantastical... The charts had "cool" covered – these kids, in their basements and bedrooms, were trying to hand-craft
1978-400: The term indie had transcended the definition of solely independently released music, and came to represent a "general resistance to popular and mainstream culture, evoking realism, independence and authenticity". An independent record label is one that operates outside of the funding and creative control of major record labels . Independent labels generally have greater creative freedom, at
2024-660: The words of more than one fan, Sheppard have never done a bad song. They proved it again during last year's lockdown, churning out one perfect pop tune after another on a monthly basis. Now the results are collected on this, their third album, with a few new tracks thrown in for good measure... At a generous 16 tracks, Kaleidoscope Eyes offers both quality and quantity, and cements Sheppard's status as South East Queensland 's premier pop export since Savage Garden ." Daniel from auspOp called it "the most self-assured, cohesive and enjoyable Sheppard album to date". Indie pop Indie pop (also typeset as indie-pop or indiepop )
2070-497: Was also influential in the development of the indie pop sound, particularly in North America. In the early 1990s, English indie pop influenced and branched off to a variety of styles. The US, which did not have as much of a scene in the 1980s, had many indie pop enthusiasts by the mid 1990s. Most of the modern notion of indie music stems from NME ' s 1986 compilation C86 , which collects many guitar bands who were inspired by
2116-480: Was born in a Utopian attempt to stop the inevitable cycle of bands being co-opted - and, it is assumed, corrupted - by the mainstream. Both indie and indie pop had originally referred to the same thing during the late 1970s, originally abbreviations for independent and popular . Inspired more by punk rock 's DIY ethos than its style, guitar bands were formed on the then-novel premise that one could record and release their own music instead of having to procure
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