Mike McCarley is an American media executive and the founder and CEO of TMRW Sports, a company which he founded with Tiger Woods and Rory McIlroy . In a 20-plus year career working closely with various sports organizations on many of the biggest events in sports including the NFL, Olympics, Kentucky Derby, golf and many others, developed a track record of amassing some of the largest audiences in television history. Previously, he was president of golf and global strategy for the NBC Sports Group after leading marketing for NBC's Olympics and Sunday Night Football franchises. He is a protégé of former NBC Sports & Olympics Chairman Dick Ebersol and has had close connections to several sports icons, including the late Arnold Palmer , Jim McKay , John Madden and golf superstars Tiger Woods , Rory McIlroy and Rickie Fowler .
28-533: TGL is a planned golf league created by TMRW Sports, a venture formed by sports executive Mike McCarley and professional golfers Tiger Woods and Rory McIlroy in partnership with the PGA Tour . Its launch was delayed from 2024 to 2025, with events planned to be held on weeknights in conjunction with the PGA Tour schedule. On August 24, 2022, the PGA Tour, along with Tiger Woods, Rory McIlroy and Mike McCarley, announced
56-513: A few years ago. “We like to talk about being at the intersection of golf and technology,” He described the Golf Channel culture as more entrepreneurial, which helps employees embrace change more than others. McCarley's leadership style is collaborative and he has been recognized for creating a positive culture inside the company. “Most people who work here would be able to tell you why the things that they do every day matter, and why they help
84-649: A landmark, 12-year agreement in 2015, NBC and Golf Channel won the rights to televise the British Open , which had been held by ABC for more than 50 years and became the first major golf championship on Golf Channel. In 2018, the audience for the British Open topped the audience for the U.S. Open for the first time in history and was the most-watched British Open in 18 years. Technology subsidiary GolfNow, expanded to Europe and opened new headquarters in Belfast. According to
112-413: A new media technology platform" and "Golf Channel is far more than a 24-hour television network devoted to golf. “It’s a technology company more than anything,” he said. Golf Channel has embraced golf businesses that have little, if anything, to do with television. When McCarley started (in 2011), Golf Channel had 330 employees. Today it has close to 1,200. Golf Channel has jobs today that didn’t exist
140-457: Is being overseen by CAA Icon. In November 2023, a power failure at the construction site caused the deflation of SoFi Center's air-supported roof , causing damage to portions of the structure. No broadcaster for TGL was announced during the league's unveiling. An August 2022 report by Sports Business Journal indicated that NBC Sports had an option to carry league events. On October 5, 2023, ESPN Inc. announced it had secured media rights for
168-505: Is credited as the architect of the network's "big event strategy," which evolved into NBC Universal's promotional initiative known as "Symphony," and has resulted in record television audiences for a variety of sports events, including the Olympics , NFL , Kentucky Derby and NHL . He is also credited with NBC's successful "Sunday Night Is Football Night" campaign. In 2006, after several roles working with numerous sports leagues, McCarley
196-468: Is not just fluff, it's key to the master plan." Under McCarley in 2010, Sunday Night Football became the only regularly scheduled sports program of any kind to be the No. 1 primetime program of the television season in 2010, a statistic that has continued ever since and in 2018 became the longest-running No. 1 primetime television program. He told Sports Business Daily that he knew his football campaign
224-600: The Belfast Telegraph, its Belfast city offices now house 71 staff. In 2018, the network announced a partnership with St. Andrews Links and its seven golf courses, including the Old Course where golf has been played since the 1400s. In November 2019, the NBC Sports Group acquired EZLinks Golf, the parent company of TeeOff.com. The merger means that tee time booking industry titans GolfNow and Teeoff.com are now under
252-492: The GOLF Channel leadership team, Case said, "Smartly, (you) said 'OK, we could just continue to do that but how do we imagine a broader platform – a bigger brand, a broader company?' – and having now a whole slew of products and services is a great example of the reinvention that's required." However, what's even more impressive, according to Case, was that GOLF kept the entrepreneurial spirit intact. In February 2019, McCarley
280-639: The NCAA for the college golf championship and Augusta National Golf Club , home of the Masters , for the Drive, Chip and Putt Championship for children and extending the flagship “Morning Drive” program to seven days a week with a broader focus to include the lifestyle of golf and increased the focus on quality. The network received the most Emmy nominations in its history in 2014. McCarley said Golf will invest in more high-quality originals that will keep its viewers returning. In
308-432: The business through years of unprecedented growth, Golfweek noted in the days following Palmer's passing. “Palmer became an adviser and confidante of Mike McCarley…who was less than half of Palmer’s age. McCarley has said that he leaned on Palmer for insight about how the golf industry has evolved, in hopes of gleaning lessons to direct Golf Channel’s future course. He often paid homage and invoked Palmer’s influence even as
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#1732863152990336-566: The company succeed. You feel like you’re part of a team. And when the team wins, you win," said McCarley. The Golf Channel has pivoted to projects outside of its TV properties. It has made 21 acquisitions over the past decade to fuel that diversification. Steve Case, AOL founder who now runs investment company Revolution, made Orlando his first stop of his 8th Rise of the Rest bus tour, which aims to showcase startups and industries in cities that are often overlooked by venture capitalists. When addressing
364-605: The fastest-growing network on U.S. television among networks serving 80 million or more homes, according to the Nielsen Company. Also in 2012, Golf Channel launched programming for the first time in India and other markets across South Asia. Today Golf Channel is available to nearly 500 million viewers in more than 80 countries and nine languages around the world. In addition to increased viewership, McCarley steered continued growth by adding younger-skewing programming, partnering with
392-974: The formation of TGL. It will initially feature six teams of three PGA Tour players, competing head-to-head in 18-hole match play on a virtual course with a special short game area. Fifteen matches, each lasting two hours and played in primetime on Monday and Tuesday nights, will make up the regular season. The semi-finals and a final match will be held at the end of the season. Initial investors include NBA players Stephen Curry , Andre Iguodala , Shaquille O'Neal , Dwyane Wade , Kevin Durant , Formula One driver Lewis Hamilton , soccer player Alex Morgan , MLB players Shohei Ohtani and Mike Trout , Buffalo Bills quarterback Josh Allen , tennis player Serena Williams , and WNBA player Diana Taurasi . Other investors include pop artist Justin Timberlake , Fanatics CEO Michael Rubin , and Liberty Media CEO Greg Maffei . TGL
420-482: The league in a "multi-year" deal, with all matches airing on ESPN or ESPN2 , and streaming on ESPN+ . Several of its matches will air as lead-outs for major events on ESPN, including its NFL Wild Card Game , and the 2025 College Football Playoff National Championship , and a triple-header is scheduled for Presidents' Day . Woods, McIlroy, Justin Thomas and Jon Rahm were the first four golfers to commit to compete in
448-470: The league. Twenty more players have since signed on leaving the roster set at twenty-four. Rahm withdrew from the league in November 2023, shortly before joining LIV Golf . In January 2024, Tyrrell Hatton also joined LIV Golf after negotiating his exit from TGL. In June 2024 it was announced that Hatton would be replaced by Hideki Matsuyama Mike McCarley TMRW Sports (pronounced "tomorrow sports")
476-473: The media company moved into new business ventures and expanded. A Sports Business Journal profile said, "McCarley doesn't talk about ratings, ad sales or the new shows he's overseen. Rather, he talks about Arnold Palmer. The relationship McCarley has forged with Palmer is indicative of how the network executive operates in the business." As Golf Channel renovated its offices, the network created more ties to its founder. The Associated Press listed several at
504-460: The most watched U.S. television event of all time, with 215 million viewers. The Vancouver Winter Olympics was the second most-watched Winter Olympics in history with 190 million viewers, following the "tabloid-fueled" 1994 Lillehammer Games and the only show to ever beat American Idol in ratings. McCarley was named to the elite Sports Business Journal "40 under 40" Hall of Fame in 2013 after selections in 2009, and 2010. In 2012, he
532-527: The same umbrella. In March 2020 NBC Sports struck a new nine-year deal with the PGA Tour, the organizer of the main professional men’s golf tours in the United States. Also in 2020 mid-COVID-19 pandemic, NBC completed “one of the most complicated TV Deals in golf history” requiring rights to the U.S. Open from Fox. Arnold Palmer Relationship McCarley was careful to maintain Golf Channel co-founder Arnold Palmer's original vision when leading
560-494: The time of Palmer's passing. Arnold Palmer still had a parking spot outside his old office at Golf Channel, the network he co-founded more than two decades ago. Hours after the golfing great died at age 87, the space was filled with flowers, candles and pictures as rain poured down on the makeshift memorial at the Orlando, Florida, headquarters. McCarley started at NBC in 2000, as communications director for its Olympic division. He
588-512: The umbrella of NBC Universal when its owner, Comcast , acquired control of NBCU on January 28, 2011. On February 2, NBC Sports Group announced that McCarley would take the reins as Golf Channel president. McCarley said his mandate was to integrate and grow the golf assets of the newly combined company, which includes NBC and digital tee-time booker GolfNow. In 2011 Golf Channel started a trend of several years of growth, setting viewership records every year from 2011-14. In 2012 Golf Channel became
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#1732863152990616-518: Was a success when he heard his mother-in-law imitate Al Roker 's weather forecast for Sunday games. Super Bowl XLIII (2009) became the most-watched single program in U.S. television history with a record 152 million viewers. In August 2008, McCarley was promoted to senior vice president following NBC's coverage of the Beijing Olympics . On all 17 nights of the games, NBC had more viewers than ABC, CBS, and FOX combined . The Beijing Games became
644-597: Was coordinating producer for the 2009 NHL Winter Classic's promotional campaign, which won the first-ever Emmy Award for sports promotion combining winter images of Wrigley Field with Harry Caray's rendition of "Take Me Out to the Ballgame." The 2011 Classic was the most watched NHL contest in the United States since 1996. McCarley is a native of Memphis, Tennessee and a graduate of the University of Arizona. Golf simulator Too Many Requests If you report this error to
672-425: Was elevated to senior vice president, strategic marketing, promotion and communications, adding oversight of all NBC Sports advertising and promotions. McCarley had been considering leaving NBC to get a masters of business, but Ebersol "frowned and said, 'Stay here and get your MBA from me." The Wall Street Journal reported that, "Promotion, in the world of McCarley's mentor, NBC Sports Group Chairman Dick Ebersol,
700-475: Was founded by McCarley in August 2022 in partnership with professional golfers Tiger Woods and Rory McIlroy . The organization's first project, TGL , is a virtual golf league in partnership with the PGA Tour and broadcast on ESPN. Under McCarley’s leadership, Golf Channel expanded beyond its origins as a television network. According to Forbes, in 2017 and 2018, "Golf Channel seems to continuously evolve as
728-625: Was joined by McIlroy on CNBC’s “ Squawk Box ” program to announce GOLFPASS, a new joint venture subscription service. The National Golf Foundation described McCarley as overseeing “all of NBC Sports’ golf-related businesses and content — an ever-growing portfolio. McIlroy told the Australian Financial Review upon launching the GolfPass direct-to-consumer service with McCarley and NBC, "I want to work with good people, with people who have similar values to what I have." Golf Channel came under
756-575: Was named Sports Network Executive of the Year by Cynopsis Sports, noting that in his first year he'd led The Golf Channel to the most-watched year of its 17-year history in 2011 and the first of several years when the channel was the fastest growing network on American television. McCarley is regularly listed as one of the most powerful people in golf. Multichannel News named him one of the "Forty Under 40" in 2013 and CableFAX has named him one of its Top 100 power players for cable programming since 2012. McCarley
784-608: Was originally planned to launch in 2024. It was delayed until 2025 after the host arena under construction was damaged due to a power failure. In October 2024, TGL later announced a revised launch date of January 7, 2025. TMRW Sports is building the first TGL venue, the SoFi Center, in Palm Beach, Florida , through a partnership with Palm Beach State College . The group broke ground at the venue on February 20, 2023. The venue will include educational and recreational facilities. Construction
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