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144-448: Johnny DC is a character that DC Comics has used at various times as a mascot for its lines of comic books, and occasionally as a metafictional character who comments on the comics in which he appears. The character originally appeared in various Silver Age DC Comics advertisements, and was used to promote DC's entire line of comics. He had a cartoonish face, wore a mortarboard , had stick figure lines for his arms and legs, and
288-466: A mythical realm. Since the 1940s, when Superman, Batman, and many of the company's other heroes began appearing in stories together, DC's characters have inhabited a shared continuity that was later dubbed the " DC Universe " by fans. With the story " Flash of Two Worlds ", in Flash No. 123 (September 1961), editor Schwartz (with writer Gardner Fox and artists Infantino and Joe Giella ) presented
432-628: A "DCU logo on them" in addition to corner boxes with icons of the characters to help identify the family of titles; titles outside the DCU, such as Injustice: Gods Among Us and DC Bombshells would simply have the DC logo on them. DiDio also added that the Young Animal imprint would continue as a separate line of titles. In 2021, DC announced a line-wide relaunch of ongoing monthly superhero comic book titles. A number of miniseries and one-shots were also announced. It
576-434: A March 1937 cover date. The themed anthology that revolved originally around fictional detective stories became in modern times the longest-running ongoing comic series. A notable debut in the first issue was Slam Bradley , created in a collaboration between Wheeler-Nicholson, Siegel and Shuster. In 1937, in debt to printing-plant owner and magazine distributor Harry Donenfeld —who also published pulp magazines and operated as
720-502: A Saturday morning live action TV adaptation and gained a prominent position in the mainstream continuity of the DC Universe . As the popularity of superheroes faded in the late 1940s, DC Comics focused on such genres as science fiction, Westerns , humor , and romance . The company also published crime and horror titles, although relatively tame contributions that avoided the mid-1950s backlash against such comic genres. A handful of
864-462: A body that consisted of the DC Comics logo. In the late 1980s, Johnny DC hosted a DC promo page called "DCI with Johnny DC" which appeared in many comics of the era. Like Marvel's " Bullpen Bulletins "—and DC's previous incarnation, the late 1970s/early 1980s Daily Planet feature—"DCI with Johnny DC" featured miscellaneous DC news items, often spotlighting certain books or creators, and also included
1008-469: A conceptual mechanism for slotting the 1930s and 1940s Golden Age heroes into this continuity using the explanation that they inhabited an other-dimensional "Earth 2", whilst the modern heroes exist on "Earth 1", consequently laying the foundations of what was later called the DC Multiverse . DC's introduction of the reimagined superheroes did not go unnoticed by their competitors. In 1961, with DC's JLA as
1152-484: A copy of Superman. This extended to DC suing Fawcett Comics over Captain Marvel , who was at the time the top-selling comic character (see National Comics Publications, Inc. v. Fawcett Publications, Inc. ). Faced with declining sales and the prospect of bankruptcy if it lost the lawsuit, Fawcett capitulated in 1953 and ceased publishing comics. Years later, Fawcett sold the rights for Captain Marvel to DC Comics, and in 1972
1296-563: A drug-fueled storyline in writer Dennis O'Neil and artist Neal Adams ' Green Lantern , beginning with the story " Snowbirds Don't Fly " in the retitled Green Lantern / Green Arrow No. 85 (September 1971), which depicted Speedy , the teen sidekick of superhero archer Green Arrow , as having become a heroin addict. Jenette Kahn , a former children's magazine publisher, replaced Infantino as editorial director in January 1976. As it happened, her first task even before being formally hired,
1440-664: A few examples. These 'beings' are most often created by individuals who possess vast intellects, like scientists Professor T.O. Morrow (maker of the Red Tornado), Dr. Will Magnus (who constructed the Metal Men) and Professor Ivo (who fabricated Amazo and other advanced androids using a form of Nano-technology developed by Lexcorp). Brainiac also emulates this technology as well as technology from other worlds. Similarly, some characters use technology to enhance their armor or modify cybernetic functions, for example Steel , Cyborg and
1584-471: A few years, it yielded the popular animated series Static Shock . DC established Paradox Press to publish material such as the large-format Big Book of... series of multi-artist interpretations on individual themes, and such crime fiction as the graphic novel Road to Perdition . In 1998, DC purchased WildStorm Comics, Jim Lee 's imprint under the Image Comics banner, continuing it for many years as
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#17330857678421728-499: A handful of thematically-linked series he called collectively "The Fourth World" . In the existing series Superman's Pal Jimmy Olsen and in his own, newly-launched series New Gods , Mister Miracle , and The Forever People , Kirby introduced such enduring characters and concepts as arch-villain Darkseid and the other-dimensional realm Apokolips . Furthermore, Kirby intended their stories to be reprinted in collected editions, in
1872-543: A kind of Valhalla for deceased speedsters. The Flash: Rebirth reveals that Barry Allen is a living generator of the Speed Force ever since the accident that transformed him into the Flash. It is possible to travel in time in this universe by several means, including moving faster than the speed of light. The Legion of Super-Heroes from 1,000 years into the future in particular have access to time-travel technology (although
2016-477: A large number of them are humanoid, even human-like, in form (such as Kryptonians, who outwardly appear identical to Earth-born humans); some can even interbreed with Terrans. Some of these races have natural superpowers, but they are usually the same for all individuals of the same race, unlike Earth's metahumans. This was explained by the fact that in Earth's distant past Martians experimented on humanity, severely culling
2160-456: A major slump, while manufactured " collectables " numbering in the millions replaced quality with quantity until fans and speculators alike deserted the medium in droves. DC's Piranha Press and other imprints (including the mature readers' line Vertigo , and Helix , a short-lived science fiction imprint) were introduced to facilitate compartmentalized diversification and allow for specialized marketing of individual product lines. They increased
2304-587: A more wary approach, however. Back during World War II they started "Project M" to create experimental soldiers to fight in the war, such as the Creature Commandos . Most of these experiments remain a secret to the public. Currently, the government deals with metahumans and similar beings through its Department of Extranormal Operations (DEO), and more recently A.R.G.U.S. Covertly, they use an organization of costumed (but non-superhuman) agents known as " Checkmate ". The government also formed Task Force X (known as
2448-511: A partial checklist of current DC titles. In the mid-1990s, Johnny DC appeared in the satirical special Sergio Aragonés Destroys DC . He's shown as having become disillusioned with the modern direction of DC's superhero comics, criticizing the various members of the Justice League and accusing them of having changed for the worse, before turning into a "psychotic and badly-drawn" pastiche of 1990s comic book anti-heroes in an attempt to destroy
2592-785: A plague. Even the Almeracian Empire was victim to impending destruction by Imperiex . Order is kept around the galaxy by the Guardians of the Universe and their agents, the Green Lantern Corps . Rival peacekeeping organizations include the Darkstars (created by the Guardians' rivals, the Controllers ) and the interplanetary mercenary organization L.E.G.I.O.N. Criminal organizations include
2736-517: A primer. They would get artists ... and they taught them the ABCs, which amounted to learning Jack Kirby ... Jack was like the Holy Scripture and they simply had to follow him without deviation. That's what was told to me ... It was how they taught everyone to reconcile all those opposing attitudes to one single master point of view. Given carte blanche to write and illustrate his own stories, he created
2880-416: A principal in the magazine distributorship Independent News —Wheeler-Nicholson had to enter into partnership with Donenfeld to publish Detective Comics No. 1, and Detective Comics, Inc. (which helped inspire the abbreviation DC) was formed, with Wheeler-Nicholson and Donenfeld's accountant Jack S. Liebowitz listed as owners. As the company continued to experience cash-flow problems, Wheeler-Nicholson
3024-415: A publishing format that was later called the trade paperback , which became a standard industry practice decades later. While sales were respectable, they did not meet DC management's initially high expectations, and also suffered from a lack of comprehension and internal support from Infantino. By 1973 the "Fourth World" was all cancelled, although Kirby's conceptions soon became integral to the broadening of
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#17330857678423168-490: A result, almost once per decade since the 1980s, the DC Universe experiences a major crisis that allows any number of changes from new versions of characters to appear as a whole reboot of the universe, restarting nominally all the characters into a new and modernized version of their lives. Meanwhile, DC has published occasional stories called Elseworlds , which often presented alternate versions of its characters. One told
3312-639: A romantic interest for Batman named Julie Madison , as well as the Batarang weapon that Batman commonly uses, and the fictional aircraft called the Batplane . The story of Batman's origin was first shown in Detective Comics No. 33 (November 1939), which depicted the death of Thomas Wayne and Martha Wayne by a mugger . The origin story remained crucial for the fictional character after its inception. The Daily Planet (a common setting of Superman)
3456-564: A single unnamed universe with a single history. However, not all the books rebooted post-Crisis. For example, the Legion of Superheroes book acted as if the Pre-Crisis Earth-1 history was still their past, a point driven home in the Cosmic Boy miniseries . It also removed the mechanism DC had been using to deal with continuity glitches or storylines that a later writer wanted to ignore (which
3600-478: A subsidiary of Warner Bros. Discovery . DC is an initialism for "Detective Comics", an American comic book series first published in 1937. DC Comics is one of the largest and oldest American comic book companies, the first comic under the DC banner being published in 1937. The majority of its publications are set in the fictional DC Universe and feature numerous culturally iconic heroic characters , such as Superman , Batman , Wonder Woman , Green Lantern ,
3744-523: A subsidiary of Time Warner. In June, the first Tim Burton-directed Batman film was released, and DC began publishing its hardcover series of DC Archive Editions ; these were collections of many of their early, key comics series, featuring rare and expensive stories previously unseen by the majority of modern fans. Much of the restoration work was handled by Rick Keene, with colour restoration performed by DC's long-time resident colourist Bob LeRose . The Archive Editions attempted to retroactively credit many of
3888-462: A superhero origin story with the reveal of an unnamed planet, later known as Krypton , where he is said to have originated . The issue also contained the first essential supporting character and one of the earliest female characters in any comic, with Lois Lane as Superman's first depicted romantic interest . The Green Hornet -inspired character known as the Crimson Avenger by Jim Chamber
4032-554: A supporting character called James Gordon , the police commissioner of what would later become Gotham City Police Department . Despite being a parody, All-American Publications introduced the earliest female character who became the female superhero Red Tornado (though disguised as a male) in Ma Hunkel who first appeared in the "Scribbly" stories in All-American Comics No. 3 (June 1939). Another important Batman debut
4176-674: A twice-monthly release schedule, a number of existing titles relaunching with new #1s, and the release of several new titles. DC has used the Green Lantern: Rebirth and The Flash: Rebirth miniseries as examples of the basis for the initiative, which has been described as a rebirth of the DC Universe. The DC Rebirth initiative will reintroduce concepts from pre- Flashpoint continuity, such as legacy, that have been lost with The New 52 and build "on everything that's been published since Action Comics #1 up thru The New 52." In October 2017, DC revealed that they would be discontinuing
4320-456: A way to explain apparent inconsistencies in stories written, editors at DC came to consider the varied continuity of multiple Earths too difficult to keep track of, and feared that it was an obstacle to accessibility for new readers. To address this, they published the cross-universe miniseries Crisis on Infinite Earths in 1985, which merged universes and characters, reducing the Multiverse to
4464-501: A wholly separate imprint (and fictional universe) with its own unique style and audience. As part of this purchase, DC also began to publish titles under the fledgling WildStorm sub-imprint America's Best Comics (ABC), a series of titles created by Alan Moore which included The League of Extraordinary Gentlemen , Tom Strong , and Promethea . Moore strongly opposed this move, and DC eventually stopped publishing ABC. In March 2003, DC acquired publishing and merchandising rights to
Johnny DC - Misplaced Pages Continue
4608-734: Is also collectively known as the Dominion. Other aliens in the outlying galaxies control armadas like the Khunds, Gordanians, Thanagarians, Spider Guild and, most recently, the Reach. Even though the majority of the DC Universe is policed by the Green Lantern Corps, and later the United Planets , most rogue races strive to conquer the known universe. One oddity is the Vegan star system. Due to an arrangement with
4752-460: Is available - but it is usually very expensive, and usually only rich or powerful individuals and organizations (or the scientific geniuses who create them) have access to them. S.T.A.R. Labs is an independent research outfit that often develops these devices, while Lexcorp is the main company selling them. The government also runs the secret Project Cadmus (located in the mountains near Metropolis) to develop clones and genetic manipulation without
4896-534: Is called in to investigate Jonni DC's apparent murder. Later she rises again as a sedate, controlled Black Lantern . In 2018–19, Jonni appears in the New 52 universe in Harley Quinn comics. She vows to stop Harley from destroying the continuity of the entire DC Universe. DC Comics DC Comics, Inc. (later simply known as DC ) is an American comic book publisher and the flagship unit of DC Entertainment ,
5040-491: Is drawn. As well, certain dimensions function as crossover opportunities for heroes from different comic book companies to interact, either from competing companies, or from companies absorbed by competitors. The most notable example of the first kind of crossover has been between DC Comics and Marvel Comics , and the latter with Wildstorm Comics . An example of the latter kind of crossover would be DC's acquisition of Fawcett Comics , Quality Comics , and Charlton Comics and
5184-507: Is how Earths B and E came into existence) resulting in a convoluted explanation for characters like Hawkman. The Zero Hour limited series (1994) gave them an opportunity to revise timelines and rewrite the DC Universe history. However this failed right out of the gate as the writers had Waverider state all alternate histories had been wiped and yet have the Armageddon 2001 saga in the timeline which required multiple timelines to work. As
5328-483: Is only because most monsters play a less substantial role in the DC Universe. The plot-lines of Dinosaur Island and Skartaris are but a few examples of the experiments the DC universe contrives, yet its role in DC comics are played down when in comparison to other companies, therefore they are included as being a race from Earth. An easternized influence is more evident in most Marvel Comics literature, while DC Comics are exaggerated, under-influenced or sustained into
5472-518: Is part of a larger DC Universe and DC Multiverse . Originally created from the First Crisis , it was allegedly erased from existence because of the Flashpoint – Convergence effect, being replaced by " Prime Earth ". By the end of the storyline Superman Reborn , the timelines of New Earth and Prime Earth have realigned into one single reality. Many of the superhumans on Earth owe their powers to
5616-511: Is still being used. The company created a second recurring title called New Comics , first released in December 1935, which was the start of the long-running Adventure Comics series that also featured many anthology titles. By 1936, the group had became Nicholson Publishing. Wheeler-Nicholson's next and final title, Detective Comics , was advertised with a cover illustration dated December 1936 but eventually premiered three months late with
5760-537: Is the Secret Society of Super Villains of which there have been several versions. Most villain teams are usually small, having been formed of individuals who know each other personally, such as the Central City Rogues , or have some other reason to work together (mercenary groups like the H.I.V.E. , fanatical cults such as Kobra , etc.). Technology more advanced than that which currently exists in real life
5904-570: Is the follow-up to the DC Rebirth relaunch. In late 2022, DC announced a new line-wide initiative titled the Dawn Of DC. The Dawn of DC is a year long story telling initiative with various new, ongoing and limited series. The Dawn of DC titles received a new trade dress. The initiative meant to change the tone for the DC universe into something brighter and lighter, as well as creating more inter-connectivity between multiple series. The basic concept of
Johnny DC - Misplaced Pages Continue
6048-444: Is third. In 1934, entrepreneur Major Malcolm Wheeler-Nicholson founded National Allied Publications , intended as an American comic book publishing company. Its debut publication was the tabloid -sized New Fun: The Big Comic Magazine #1 (the first of a comic series later called More Fun Comics ) with a February 1935 cover date . An anthology title, essentially for original stories not reprinted from newspaper strips , it
6192-432: Is too powerful in the physical world, where harnessing magic can distort and even destroy reality if not properly controlled (e.g., if a Lord of Order succumbs to certain events, so will a Lord of Chaos). There are several types of cosmic entities, such as: The DC Universe is composed of a number of different dimensional planes , most notably parallel Earths (see Multiverse ), but the latter were eliminated when reality
6336-532: The Infinite Crisis limited series. Immediately after this event, DC's ongoing series jumped forward a full year in their in-story continuity, as DC launched a weekly series, 52 , to gradually fill in the missing time. Concurrently, DC lost the copyright to "Superboy" (while retaining the trademark) when the heirs of Jerry Siegel used a provision of the 1976 revision to the copyright law to regain ownership. In 2005, DC launched its " All-Star " line (evoking
6480-747: The All-Star Squadron to protect the United States from the Axis powers . However, due to a magical spell cast by Adolf Hitler (using the Spear of Destiny and the Holy Grail ) the most powerful heroes were unable to enter Axis-held territories, leaving the offensive portion of the war to be fought mainly by normal humans such as Sgt. Rock while the superheroes participated in defensive activities in Allied territories. After
6624-559: The Cyborg Superman . There are a few intelligent races living on Earth that the public at large did not know about until recent times. Among these are the Amazons of Themyscira and Bana-Mighdall and the last survivors of Atlantis, who changed themselves into water-breathing forms, including the human-like Poseidonians and the mermaid-like Tritonians. Other species, such as Warworlders , were brief test subjects of Project Cadmus who fled to
6768-411: The DC Multiverse encompasses all alternate realities within DC Comics. The primary universe has been known by various names over time, with recent designations including "Prime Earth" or "Earth 0" (distinct from " Earth Prime "). The DC Universe and its alternate realities have been adapted across multiple media, including film serials , radio dramas , and modern films, with ongoing efforts to address
6912-601: The Flash actually having museums dedicated to them—by the general public, though some individuals have decided that "the metahumans" must be dealt with less passively. Thus, an organization called "the Dome" was formed to help superheroes who needed to fight crime across international borders; the superhero group called the Global Guardians were their main agents. However the Dome eventually lost out, as its United Nations backing went to
7056-760: The Flash , Cyborg , and Aquaman ; as well as famous fictional teams, including the Justice League , the Justice Society of America , the Teen Titans , and the Suicide Squad . The universe contains an assortment of well-known supervillains , such as the Joker , Lex Luthor , Deathstroke , the Reverse-Flash , Brainiac , and Darkseid . The company has published non-DC Universe-related material, including Watchmen , V for Vendetta , Fables , and many other titles, under
7200-654: The Green Lantern character, the introduction of the modern all-star team Justice League of America (JLA), and many more superheroes, heralding what historians and fans call the Silver Age of Comic Books . National radically overhauled its continuing characters—primarily Superman, Batman, and Wonder Woman—rather than just reimagining them. The Superman family of titles, under editor Mort Weisinger , introduced such enduring characters as Supergirl , Bizarro , and Brainiac . The Batman titles, under editor Jack Schiff , introduced
7344-475: The Phantom Stranger ) rose from art director to become DC's editorial director. With the growing popularity of upstart rival Marvel Comics threatening to topple DC from its longtime number-one position in the comics industry, he tried to direct DC's focus towards marketing new and existing titles and characters with more adult sensibilities, aimed at an emerging older age group of superhero comic book fans; this
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#17330857678427488-707: The Psions , the Guardians did not intervene in that system, allowing a cruel empire called "the Citadel" to govern there, until it was overthrown by the Omega Men . The Presence is the God of the DC Universe; he created all reality. He is also among the most powerful beings in Creation. There are several lesser beings in the DC universe that possess god-like powers, through energy manipulation, magic ability, or technological advancement. Magic and
7632-754: The Silver Age , the comics of the 1970s and 1980s became known as the Bronze Age, as fantasy gave way to more naturalistic and sometimes darker themes. Illegal drug use, banned by the Comics Code Authority , explicitly appeared in comics for the first time in Marvel Comics' story " Green Goblin Reborn! " in The Amazing Spider-Man No. 96 (May 1971), and after the Code's updating in response, DC offered
7776-599: The Spirit which it then used, along with some DC heroes, as part of the First Wave comics line launched in 2010 and lasting through fall 2011. In May 2011, DC announced it would begin releasing digital versions of their comics on the same day as paper versions. DC Universe The DC Universe ( DCU ) is the shared universe in which most stories in American comic book titles published by DC Comics take place. In context,
7920-698: The Teen Titans ) have either belonged to the League at some point, or have connections to it. As a general rule, being a superhero does not require powers anywhere near omnipotence . Furthermore, even major heroes and cosmic entities have distinct vulnerabilities, such as: Superman 's weaknesses to magic, kryptonite, and red sunlight ; Green Lantern 's initial problems with wood or the color yellow (which have since been largely overcome); or Batman 's lack of superhuman powers, which he supplements with keen intellect, constant training, and specialized technology. Superheroes are generally accepted or even praised—Superman and
8064-551: The line further, increasing the number of titles and story pages, and raising the price from 35 cents to 50 cents. Most series received eight-page back-up features while some had full-length twenty-five-page stories. This was a move the company called the "DC Explosion". The move was not successful, however, and corporate parent Warner dramatically cut back on these largely unsuccessful titles, firing many staffers in what industry watchers dubbed "the DC Implosion ". In September 1978,
8208-472: The threeboot Legion lacks time travel technology) while Rip Hunter is the present day authority of the technology. Originally, it was impossible to change the past, or to exist in two places at the same time (a time traveler appearing in an era where they already existed would become an ineffectual, invisible phantom while there). However that was all changed after the Anti-Monitor tried to change history at
8352-535: The " Suicide Squad ") for " black ops ". Most members have been captured supervillains (and thus expendable and deniable assets), and were strongly "encouraged" to join (often with offerings of clemency if they survived their extremely dangerous missions). Outcast personalities are often relegated to the world of DCU supervillainry. They are then usually well versed in heists, kidnappings and robberies. Villains with meek powers contrive schemes of extraordinary complexity, yet—because of their simple talents—they only call
8496-611: The " metagene ", a genetic feature of unknown origin, which causes some people to develop superpowers when exposed to dangerous substances and forces. Others owe their powers to magic , genetic manipulation (or mutation) or bionics ( see below ). A large power gap resides between most superheroes and civilians. Still others owe their powers to not being human at all ( see races, below ). There are also superheroes and supervillains who possess no superhuman powers at all (for example Batman , Robin , Green Arrow or Speedy ), but rival their effectiveness with specialized equipment or "to
8640-677: The 1940s could not easily be reconciled with stories featuring a still-youthful man in the 1960s. To explain this, they introduced the idea of the Multiverse in Flash #123 (1961) where the Silver Age Flash met his Golden Age counterpart . In addition to allowing the conflicting stories to "co-exist", it allowed the differing versions of characters to meet, and even team up to combat cross-universe threats. The writers gave designations such as " Earth-One ", " Earth-Two ", and so forth, to certain universes, designations which at times were also used by
8784-456: The American comic book market was shared by DC Comics and its long-time major competitor Marvel Comics (acquired in 2009 by Warner Bros. Discovery's main competitor, The Walt Disney Company ), though this figure may be distorted by the fact that sales of graphic novels are excluded. When all book sales are included, DC is the second largest publisher of comic books, after Viz Media ; and Marvel
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#17330857678428928-486: The Bible as the foundation of his own new company, EC Comics . At that point, "Liebowitz promptly orchestrated the merger of All-American and Detective Comics into National Comics... Next he took charge of organizing National Comics, [the self-distributorship] Independent News, and their affiliated firms into a single corporate entity, National Periodical Publications ". National Periodical Publications became publicly traded on
9072-466: The Changing Man , as well as an increasing array of non-superhero titles, in an attempt to recapture the pre- Wertham days of post-War comicdom. In 1977, the company officially changed its name to DC Comics . It had used the brand "Superman-DC" since the 1950s, and was colloquially known as DC Comics for years. In June 1978, five months before the release of the first Superman film , Kahn expanded
9216-598: The DC Universe is that it is just like the real world, but with superheroes and supervillains existing in it. However, there are other corollary differences resulting from the justifications implied by that main concept. Many fictional countries, such as Qurac , Vlatava , and Zandia , exist in it. Though stories are often set in the United States of America , they are as often as not set in fictional cities, such as Gotham City or Metropolis . These cities are effectively archetypes of cities, with Gotham City embodying more of
9360-474: The DC Universe, especially after the major toy-company, Kenner Products , judged them ideal for their action-figure adaptation of the DC Universe , the Super Powers Collection . Obligated by his contract, Kirby created other unrelated series for DC, including Kamandi , The Demon , and OMAC , before ultimately returning to Marvel Comics in 1976. Following the science-fiction innovations of
9504-764: The Manhunters, the Spider Guild and the Dark Circle . Most aliens are from different planets, who have a source of origin near the Solar System and in the Milky Way Galaxy, although, unlike the Marvel Universe , alien colonies are common within the Solar System. The Dominators are an imperialistic race of terrorist aliens who control most of the unknown cosmos in order to extract genetic resources from planets. The caste
9648-424: The Pre- Crisis infinite Multiverse, the collapsed Earth, and the Pre- New 52 52 worlds Multiverse. The Infinite Crisis event (2005–2006) remade the DC Universe yet again, with new changes . The limited series 52 (2006–2007) established that a new multiverse now existed, with Earth-0 as the primary Earth. The 2011 reboot of the DC Universe coincided with DC's publishing event The New 52 , during which
9792-524: The Rebirth branding and logo from their titles in December 2017, releasing everything under a single umbrella title as the DC Universe. Coincided with the release of the New Age of Heroes imprint, DiDio explained, "We want to make it clear that this is all the DC Universe... Rebirth pretty much is the DCU now; while we're taking Rebirth off the books, we'll be following the direction that Rebirth established." Titles also received new trade dress , with those "that tie in clearly to our larger DC Universe" having
9936-418: The Silver Age Teen Titans led DC's editors to seek the same for the wider DC Universe . The result, the Wolfman/Pérez 12-issue limited series Crisis on Infinite Earths , gave the company an opportunity to realign and jettison some of the characters' complicated backstory and continuity discrepancies. A companion publication, two volumes entitled The History of the DC Universe , set out the revised history of
10080-429: The Silver Age, the Justice Society was reimagined as the Justice League of America, which was founded with Major League Baseball's National League and American League as inspiration for the name. The comic book that introduced the Justice League was titled The Brave and the Bold . However, the majority of National/DC's publications continued to be written with little regard of maintaining continuity with each other for
10224-411: The Superdog , The Batman Strikes! , Teen Titans Go! , Legion of Super Heroes in the 31st Century , Justice League Unlimited and Super Friends , based on the eponymous Imaginext toyline). The letter columns of these titles are supposedly edited by Johnny DC. In April 2012, Johnny DC imprints has been discontinued and replaced with DC Comics "swirl" imprints. Johnny DC also appears in
10368-689: The TV series. This change in tone coincided with the prominent "Go-Go Checks" cover-dress that featured a black-and-white checkered strip at the top of each DC comic (all cover dates between February 1966 and August 1967), a misguided attempt by then-managing editor Irwin Donenfeld to make DC's output "stand out on the newsracks". In particular, DC artist Carmine Infantino complained that the distinctive cover made it easier for readers to spot DC's titles and avoid them in favor of Marvel's titles. In 1967, Infantino (who had designed popular Silver Age characters Batgirl and
10512-561: The Underworld below Metropolis. There is also a tribe of highly intelligent, telepathic gorillas living in Gorilla City, an invisible city hidden in Africa; this is the home of Gorilla Grodd . Certain creatures created such as angelic beings, timeline driven entities, experimental deformities and dimension creatures are not considered hidden races because it is simply not included. However, it
10656-588: The United States in 2000, and entire cities and countries being destroyed. There are other minor variations, such as the Earth being slightly larger than ours (to accommodate the extra countries), and the planet Saturn having 18 moons rather than 19 because Superman destroyed one. "New Earth" is the Earth-like home planet to the main storybook characters of the DC Universe - the one with Smallville where Superman grows up, and Gotham City where Bruce Wayne avenges his parents by becoming Batman . This New Earth
10800-431: The absolute limit of human potential" training in special skills, such as martial arts. The humans first began using costumed identities to fight or commit crime during the 1930s. The first superheroes included characters like the Crimson Avenger and The Sandman . In November 1940, the first superhero team, the Justice Society of America , was formed. During World War II , all of America's heroes were banded together as
10944-512: The absorption into the DC continuity of the original Captain Marvel , Plastic Man and Captain Atom . In this way, heroes originally published by different companies are now part of the same fictional universe, and interactions between such characters are no longer considered intercompany crossovers. Additionally, the Marvel Comics Universe is also said to exist in the DC Universe as one of
11088-658: The alternative imprint Vertigo and DC Black Label . Originally at 432 Fourth Avenue in Manhattan , New York City, the company offices have been located at 480 and later 575 Lexington Avenue , 909 Third Avenue , 75 Rockefeller Plaza , 666 Fifth Avenue , and 1325 Avenue of the Americas . DC Comics was located at 1700 Broadway in Midtown Manhattan until April 2015, when DC Entertainment transferred its headquarters to Burbank, California . DC Comics books are distributed to
11232-587: The antihero. These titles helped pave the way for comics to be more widely accepted in literary-criticism circles and to make inroads into the book industry, with collected editions of these series as commercially successful trade paperbacks . The mid-1980s also saw the end of many long-running DC war comics , including series that had been in print since the 1960s. These titles, all with over 100 issues, included Sgt. Rock , G.I. Combat , The Unknown Soldier , and Weird War Tales . In March 1989, Warner Communications merged with Time Inc. , making DC Comics
11376-440: The attention of powerless superheroes like Batman , or lesser superheroes like Booster Gold . When caught, any prison sufficient to contain these villains is suitable. More powerful villains strive to contest for greater goals like world domination and/or universal acclaim (from the public and their villainous peers). Usually more powerful enemies are imprisoned in maximum-level facilities—such as Belle Reve Penitentiary (which also
11520-478: The belief of comical parodies; e.g. the story-line of the alien, Monstergirl, and her affluent life-style as a teenage recluse who turns into a monster or the purpose of Asmodel, an angelic inter-dimensional being from a conceptual Heaven who comes to Earth. Therefore, these particular races are not considered hidden but alien and extra-dimensional (see the following sections below for reference). There are many intelligent extraterrestrial races as well. Curiously,
11664-553: The bookstore market by Penguin Random House Publisher Services . The comics shop direct market was supplied by Diamond Comic Distributors until June 2020, when Lunar Distribution and UCS Comic Distributors (who were by then dominating direct market distribution on account of the disruption to Diamond caused by the COVID-19 pandemic ) replaced Diamond as the direct market distributor. In 2017, approximately 70% of
11808-413: The brand's popularity, like the presence of the color red or word balloons on the cover, or that the perceived crudeness of the interior art was somehow more appealing to readers. When Lee learned about DC's subsequent experimental attempts to imitate these perceived details, he amused himself by arranging direct defiance of those assumptions in Marvel's publications as sales strengthened further to frustrate
11952-424: The character was revived in DC's new title Shazam! , which featured artwork by Captain Marvel's creator C. C. Beck . In the meantime, the abandoned 'Marvel' trademark had been seized by Marvel Comics in 1967, with the creation of their Captain Marvel , preventing DC from using the name in the title of their own comic series. While DC's Captain Marvel failed to recapture his earlier popularity, he later appeared in
12096-480: The characters themselves. Earth-One was the primary world of this publication era, as established in " Flash of Two Worlds " and "Crisis on Earth-One!". Over the years, as the number of titles published increased and the volume of past stories accumulated, it became increasingly difficult to maintain internal consistency. In the face of diminishing sales, maintaining the status quo of their most popular characters became attractive. Although retcons were used as
12240-429: The comic book limited series . This publishing format allowed for the deliberate creation of finite storylines within a more flexible publishing format that could showcase creations without forcing the talent into unsustainable open-ended commitments. The first such title was World of Krypton in 1979, and its positive results led to subsequent similar titles and later more ambitious productions like Camelot 3000 for
12384-477: The company. The resulting influx of sophisticated horror-fantasy material led to DC in 1993 establishing the Vertigo mature-readers imprint, which did not subscribe to the Comics Code Authority . Two DC limited series, Batman: The Dark Knight Returns by Frank Miller and Watchmen by Moore and artist Dave Gibbons , drew attention in the mainstream press for their dark psychological complexity and promotion of
12528-482: The competition. However, this ignorance of Marvel's true appeal did not extend to some of the writing talent during this period, and attempts were made to emulate Marvel's narrative approach. For instance, there was the Doom Patrol series by Arnold Drake (who had previously warned DC's management about Marvel's strength), a superhero team of outsiders who resented their freakish powers, which Drake later speculated
12672-536: The complex continuity through streamlined storylines and events. The fact that DC Comics characters coexisted in the same world was first established in All Star Comics #3 (1940) where several superheroes (who starred in separate stories in the series up to that point) met each other in a group dubbed the Justice Society of America . Earth-Two was the primary world of this publication era, as established in " Flash of Two Worlds " and "Crisis on Earth-Two!". In
12816-547: The direct market in 1982. These changes in policy shaped the future of the medium as a whole, and in the short term allowed DC to entice creators away from rival Marvel, and encourage stability on individual titles. In November 1980 DC launched the ongoing series The New Teen Titans , by writer Marv Wolfman and artist George Pérez , two popular talents with a history of success. Their superhero-team comic, superficially similar to Marvel's ensemble series X-Men , but rooted in DC history, earned significant sales in part due to
12960-504: The distribution of NPP's shows. A 1966 Batman TV show on the ABC network sparked a temporary spike in comic book sales and a brief fad for superheroes in Saturday morning animation ( Filmation produced most of DC's initial cartoons) and other media. DC significantly lightened the tone of many of its comics—particularly Batman and Detective Comics —to better complement the "camp" tone of
13104-652: The end of 2009. By 2007, DC was licensing characters from the Archie Comics imprint Red Circle Comics . They appeared in the Red Circle line, based in the DC Universe, with a series of one-shots followed by a miniseries that led into two ongoing titles that each lasted for ten issues. In 2011, DC rebooted all of its running titles following the Flashpoint storyline. The reboot called The New 52 gave new origin stories and costume designs to many of DC's characters. DC licensed pulp characters including Doc Savage and
13248-450: The example of Atlas/Seaboard Comics and such independent companies as Eclipse Comics —DC began to offer royalties in place of the industry-standard work-for-hire agreement in which creators worked for a flat fee and signed away all rights, giving talent a financial incentive tied to the success of their work. As it happened, the implementation of these incentives proved opportune considering Marvel Comics' Editor-in-Chief, Jim Shooter ,
13392-408: The fictional world is similar to the real one (for instance, there was a Roman Empire , and World War II and 9/11 both occurred), but many fantastic additions exist, such as the known existence of Atlantis . In recent years, stories have increasingly described events which bring the DC Universe farther away from reality, such as World War III occurring, Lex Luthor being elected as President of
13536-463: The first comic book to feature the character archetype later known as the "superhero", Action Comics was a sales hit that brought to life a new age of comic books, now affectionately termed the "Golden Age" . Action Comics #1 is credited as featuring the first appearance of Superman, both on the cover illustration and inside the issue, and is now one of the most valuable and sought-after comic book issues of all time. The first Superman tale included
13680-451: The first few decades. In the 1950s and 1960s, DC has introduced different versions of its characters, sometimes presenting them as if the earlier version had never existed, including: Flash ( Barry Allen ), Green Lantern ( Hal Jordan ), and Hawkman ( Katar Hol ). These new versions of the characters had similar powers but different names and personal histories. Similarly, they had characters such as Batman whose early adventures set in
13824-668: The first mention of Batman's utility belt by Gardner Fox . Outside of DC's publishing, a character later integrated as DC was introduced by Fox Feature Syndicate named the Blue Beetle released in August 1939. Fictional cities were a common theme of DC; the first revealed city was Superman's home city of Metropolis , originally named in Action Comics No. 16 (September 1939). Detective Comics No. 31 (September 1939) by Gardner Fox, Bob Kane and Sheldon Moldoff introduced
13968-628: The first recurring Superman enemy referred to as the Ultra-Humanite ; created by Siegel and Shuster, this is commonly cited as one of the earliest supervillains in comic books. The Superman character had another breakthrough when he was given his own comic book series , which was previously unheard of. The first issue, published in June 1939, helped directly introduce Superman's adoptive parents, Jonathan and Martha Kent , also created by Siegel and Shuster. Detective Comics No. 29 (July 1939) included
14112-507: The game Lego DC Super-Villains as the character that helps the player to solve puzzles and that gives the player the location of the several golden bricks across the free roam. A female version of the character appears in Ambush Bug comics from 1986 to 1992 as "Jonni DC, Continuity Cop". In early appearances, she investigated Ambush Bug's casual violations of DC Universe canon . In the 2008 miniseries Ambush Bug: Year None , Ambush Bug
14256-500: The groundwork for a full continuity-reshuffling sequel to Crisis on Infinite Earths , promising substantial changes to the DC Universe (and side-stepping the 1994 Zero Hour event which similarly tried to ret-con the history of the DCU). In 2005, the critically lauded Batman Begins film was released; also, the company published several limited series establishing increasingly escalating conflicts among DC's heroes, with events climaxing in
14400-578: The heroes, only to be defeated when Batman tricks him into saying his name backwards à la Mr. Mxyzptlk . In 2004, Johnny DC was revived and redesigned, as a mostly- silhouette cartoonish child. His name is now used as the name of DC Comics' imprint of comics marketed primarily to children, approximately ages 8–13. The line consists primarily of books based on Warner Bros. and Cartoon Network animated TV series. These have included series that began as animated features (e.g. Scooby-Doo and Looney Tunes ) and those based on DC Comics superheroes ( Krypto
14544-446: The line was dramatically reduced and standard-size books returned to 17-page stories but for a still increased 40 cents. By 1980, the books returned to 50 cents with a 25-page story count but the story pages replaced house ads in the books. Seeking new ways to boost market share , the new team of publisher Kahn, vice president Paul Levitz , and managing editor Giordano addressed the issue of talent instability. To that end—and following
14688-540: The long-running fantasy series Elfquest , previously self-published by creators Wendy and Richard Pini under their WaRP Graphics publication banner. This series then followed another non-DC title, Tower Comics ' series T.H.U.N.D.E.R. Agents , in collection into DC Archive Editions. In 2004, DC temporarily acquired the North American publishing rights to graphic novels from European publishers 2000 AD and Humanoids . It also rebranded its younger-audience titles with
14832-556: The major DC characters. Crisis featured many key deaths that shaped the DC Universe for the following decades, and it separated the timeline of DC publications into pre- and post-"Crisis". Meanwhile, a parallel update had started in the non-superhero and horror titles. Since early 1984, the work of British writer Alan Moore had revitalized the horror series The Saga of the Swamp Thing , and soon numerous British writers, including Neil Gaiman and Grant Morrison , began freelancing for
14976-601: The many alternative universes. The reverse may also be said with respect to the Marvel Universe. This is one method of explaining the various crossover stories co-published by the two companies. Heaven and Hell exist in the DC Universe but may not exist in the same continuum. Versions vary from the Vertigo and DC Universe series with writers of the Vertigo Universe depicting them in relation to religion and mythology while
15120-446: The mascot Johnny DC and established the CMX imprint to reprint translated manga . In 2006, CMX took over from Dark Horse Comics ' publication of the webcomic Megatokyo in print form. DC also took advantage of the demise of Kitchen Sink Press and acquired the rights to much of the work of Will Eisner , such as his The Spirit series and his graphic novels. In 2004, DC began laying
15264-519: The metahuman potential; this means that a species that was meant to have a wide range of powers, like Tamaranians or Kryptonians, ended up "just...human". However, there are also plenty of nonhumanoid races. The DC Universe has had many natural and cosmic disasters happen to their alien civilizations. The Martians were destroyed by war, the Kryptonians by a dying planet that exploded, and the Czarnians by
15408-640: The more famous Justice League. In general, DC Comics has led a parody of its own teams and organizations after the Watchmen storyline and the Batman run from a dark humor style which began during the 1980s and ended in the early 90s. Superhero teams such as the Doom Patrol and Justice League International led the writers to have a more subtle approach of semiotic dark humor with its own version of over-powered egos dominating personalities. The American government has had
15552-408: The most popular superhero titles continued publication, including Action Comics and Detective Comics , the medium's two longest-running titles. In the mid-1950s, editorial director Irwin Donenfeld and publisher Liebowitz directed editor Julius Schwartz (whose roots lay in the science-fiction book market) to produce a one-shot Flash story in the try-out title Showcase . Instead of reviving
15696-662: The negative aspects of life in a large city, and Metropolis reflecting more of the positive aspects. Sentient alien species (such as Kryptonians and Thanagarians) and even functioning interstellar societies are generally known to exist, and the arrival of alien spacecraft is not uncommon. Technologies which are only theoretical in the real world, such as artificial intelligence or are outright impossible according to modern science, such as faster-than-light travel, are functional and reproducible, though they are often portrayed as highly experimental and difficult to achieve. Demonstrable magic exists and can be learned. The general history of
15840-468: The old character, Schwartz had writers Robert Kanigher and John Broome , penciler Carmine Infantino , and inker Joe Kubert create an entirely new super-speedster, updating and modernizing the Flash's civilian identity, costume, and origin with a science-fiction bent. The Flash's reimagining in Showcase No. 4 (October 1956) proved sufficiently popular that it soon led to a similar revamping of
15984-464: The other imprints was Impact Comics from 1991 to 1992 in which the Archie Comics superheroes were licensed and revamped. The stories in the line were part of its own shared universe. DC entered into a publishing agreement with Milestone Media that gave DC a line of comics featuring a culturally and racially diverse range of superhero characters. Although the Milestone line ceased publication after
16128-513: The public's knowledge. Technology can also come from outer space or different timelines. Apokolips weaponry is often sold in Metropolis to the criminal organization known as Intergang . Robots and similar creations, including cyborgs, can have superior intelligence when they are created as sentient beings. The Manhunters , the Metal Men , Red Tornado , Robotman , Hourman , and Metallo are but
16272-683: The publisher cancelled its ongoing titles and relaunched 52 new books, including a number of new books, set within a revised continuity. This follows the conclusion of the Flashpoint crossover storyline, which provided a jumping-off point for the existing continuity. A number of in-universe changes are intended to make characters more modern and accessible, though the scope of the changes varies from character to character. Some like Batman have their histories left largely intact, though compressed, while others were given wildly different histories and looks. DC stopped putting 'The New 52' logo on its publications in
16416-449: The specific inducement, Marvel Comics' writer-editor Stan Lee and artist Jack Kirby ushered in the sub-Silver Age "Marvel Age" of comics with the debut issue of The Fantastic Four . Reportedly, DC dismissed the initial success of Marvel's editorial change until its consistently strengthening sales—albeit also benefiting DC's parent company Independent News, as Marvel's distributor—made it impossible to ignore. This commercial situation
16560-504: The stability of the creative team, who both continued with the title for six full years. In addition, Wolfman and Pérez took advantage of the limited-series option to create a spin-off title, Tales of the New Teen Titans , to present origin stories of their original characters without having to break the narrative flow of the main series or oblige them to double their work load with another ongoing title. This successful revitalization of
16704-490: The stock market in 1961. Despite the official names "National Comics" and "National Periodical Publications", the company began branding itself as "Superman-DC" as early as 1940 and became known colloquially as DC Comics for years before the official adoption of that name in 1977. DC Comics began to move aggressively against what it saw as copyright-violating imitations from other companies, such as Fox Comics ' Wonder Man , which (according to court testimony) Fox started as
16848-516: The story of Bruce Wayne as a Green Lantern. In another tale, Superman: Speeding Bullets , the rocket ship that brought the infant Superman to Earth was discovered by the Wayne family of Gotham City rather than the Kents. In 1999, The Kingdom reintroduced a variant of the old Multiverse concept called Hypertime which essentially allows for alternate versions of characters and worlds again. The entire process
16992-493: The successful Batwoman , Bat-Girl , Ace the Bat-Hound , and Bat-Mite in an attempt to modernize the strip with non-science-fiction elements. Schwartz and Infantino then revitalized Batman in what the company promoted as the "New Look", with relatively down-to-earth stories re-emphasizing Batman as a detective. Meanwhile, editor Kanigher successfully introduced a whole family of Wonder Woman characters having fantastic adventures in
17136-648: The summer of 2015, coinciding with the Convergence anniversary crossover event which celebrated the history of the DC Multiverse and its various incarnations. In February 2016, DC announced its DC Rebirth initiative, a line-wide relaunch of its titles, to begin in June 2016. Beginning with an 80-page one-shot which was released on May 25, 2016, DC Rebirth also sees Action Comics and Detective Comics return to their previous numbering (#957 and #934 respectively), all books releasing at US$ 2.99 , multiple books shifting to
17280-491: The supernatural are often depicted as being real in the DC Universe, though some skeptics, such as Mister Terrific , maintain that there are scientific explanations to all such events. The narration of the mystic and harsh dark reality is more common in DC's Vertigo Comics because its stories lurk outside of superhero fantasy; the Vertigo series have beings that relate better to civilian life, although both universes are subject to fantastical realms and unworldly dimensions. Magic
17424-413: The term "DC Universe" usually refers to the main DC continuity . It contains various superheroes such as Superman , Batman , Wonder Woman , Aquaman , and Flash ; as well as teams such as the Justice League , the Suicide Squad , and the Teen Titans . It also contains well-known supervillains , including Joker , Lex Luthor , Cheetah , Reverse-Flash , and Darkseid . Beyond the main continuity,
17568-465: The title of the 1940s publication ), designed to feature some of the company's best-known characters in stories that eschewed the long and convoluted continuity of the DC Universe. The line began with All-Star Batman & Robin the Boy Wonder and All-Star Superman , and All-Star Wonder Woman and All-Star Batgirl was announced in 2006, but neither of these stories had been released or scheduled as of
17712-422: The use of non-traditional contractual arrangements, including the dramatic rise of creator-owned projects, leading to a significant increase in critically lauded work (much of it for Vertigo) and the licensing of material from other companies. DC also increased publication of book-store friendly formats, including trade paperback collections of individual serial comics, as well as original graphic novels . One of
17856-619: The war, under pressure from the paranoid Committee on Un-American Activities , the JSA disbanded. While many types of heroes were active afterwards (mainly non-costumed, such as the Challengers of the Unknown or Detective Chimp ), it was not until Superman's public debut that a new generation of costumed heroes became active. Soon after, the Justice League of America was formed, and they have remained Earth's preeminent superhero team; most DC heroes (such as
18000-401: The writers and artists who had worked for DC without receiving much recognition during the early age of comic books when individual credits were rare. The comics industry experienced a brief boom in the early 1990s, thanks to a combination of speculative purchasing—mass purchase of the books as collectible items, with the intention to resell at a higher value (as the rising value of older issues
18144-435: The writers in the DCU have a tendency to narrate fantasy. The Speed Force is an extradimensional energy source which provides the speedsters of the DC Universe with their powers. Accessing the Speed Force makes it possible to run at incredible speeds, even faster than light, and even to jump in and out of the timestream, thereby travelling - albeit with a limited degree of control - through time. The Speed Force also acts as
18288-412: Was alienating much of his company's creative staff with his authoritarian manner and major talents there went to DC like Roy Thomas , Gene Colan , Marv Wolfman , and George Pérez . In addition, emulating the era's new television form, the miniseries while addressing the matter of an excessive number of ongoing titles fizzling out within a few issues of their start, DC created the industry concept of
18432-921: Was altered by the Anti-Monitor (although stories featuring parallel Earths have continued to crop up with various rationalizations in the following years). Other types of dimensions still exist, however, including the Antimatter Universe of Qward , the Pax dimension , the Fifth Dimension and the Bleed . Prison dimensions, such as the Phantom Zone , are meant to house superpowered criminals who are too powerful for any conventional means of containment. Dimensions make up many universes, of which some are created and destroyed with help from supernatural forces and elements from which power
18576-444: Was charging fifteen cents. At this time, the senior DC staff were reportedly unable to explain how this small publishing house was achieving its increasingly threatening commercial strength. For instance, when Marvel's product was examined in a meeting, the emphasis on more sophisticated character-based narrative and artist-driven visual storytelling was apparently overlooked. Instead, superficial reasons were put forward to account for
18720-628: Was featured in Detective Comics No. 20 (October 1938). This character is known to be the first masked vigilante published by DC. An unnamed "office boy", retconned as Jimmy Olsen 's first appearance, was revealed in a Superman story by Siegel and Shuster in Action Comics No. 6 (November 1938). Starting in 1939, Siegel and Shuster's Superman was the first comic-derived character to appear in other formats, later featuring in his own newspaper comic strip , which first introduced his biological parents Jor-El and Lara . All-American Publications' debut comic series, All-American Comics ,
18864-735: Was first named in a Superman newspaper strip around November 1939. Doll Man was the first superhero to be produced by Quality Comics , which DC now owns. Fawcett Comics was formed around 1939 and became DC's original competitor company over the next decade. At the end of 1944, All-American titles began using its own logo to distinguish it from the National comics. All-American Publications , an affiliate concern co-owned by Gaines and Liebowitz, merged with Detective Comics, Inc. on September 30, 1946, forming National Comics Publications . The previous year, in June 1945, Gaines had allowed Liebowitz to buy him out and had retained only Picture Stories from
19008-559: Was first published in April 1939. The series Detective Comics made history as being the first to feature Batman —a Bob Kane and Bill Finger creation—in issue No.27 (March 1939) with the request of more superhero titles. Batman was depicted as a masked vigilante who wore a caped suit known as the Batsuit and drove a car that was later referred to as the Batmobile . The Batman story also included
19152-581: Was forced out after the first year. Shortly afterwards, Detective Comics, Inc. purchased the remains of National Allied (also known as Nicholson Publishing) at a bankruptcy auction and absorbed it. Meanwhile, Max Gaines formed the sister company All-American Publications in 1939. Detective Comics, Inc. soon launched a new anthology title called Action Comics ; the first issue , cover dated June 1938, featured new characters such as Superman by Siegel and Shuster, Zatara by Fred Guardineer , and Tex Thompson by Ken Finch and Bernard Baily . Considered as
19296-418: Was highlighted by Marvel's superior sell-through percentage numbers which were typically 70% to DC's roughly 50%, meaning that DC's publications were barely making a profit after returns from the distributors were factored in, while Marvel was making a healthy profit by comparison. Also in 1961, both DC and Marvel increased their cover price from ten cents to twelve cents, while the rival publisher Dell Comics
19440-457: Was in response to Marvel's efforts to market their superhero line to college-aged adults. Infantino also recruited major talents such as ex-Marvel artist and Spider-Man co-creator Steve Ditko , and promising newcomers Neal Adams and Denny O'Neil , and he replaced some existing DC editors with artist-editors, including Joe Kubert and Dick Giordano , to give DC's output a more artistic critical eye. In 1967, National Periodical Publications
19584-466: Was plagiarized by Stan Lee to create The X-Men . There was also the young Jim Shooter who purposely emulated Marvel's writing when he wrote for DC after studying both companies' styles, such as for the Legion of Super-Heroes feature. In 1966, National Periodical Publications established its own television arm, led by Allen Ducovny, to develop and produce TV projects, with Superman TV Corporation handling
19728-532: Was possibly inspired by Alan Moore 's meta-comic, Supreme: Story of the Year (1997). The Convergence (2015) crossover officially retconned the events of Crisis after heroes in that series went back in time to prevent the collapse of the Multiverse. However, Brainiac states "Each world has evolved but they all still exist". It has been confirmed that all previous worlds and timelines now exist, and that there are even multiple Multiverses now in existence, such as
19872-456: Was purchased by Kinney National Company , which purchased Warner Bros.-Seven Arts in 1969. Kinney National spun off its non-entertainment assets in 1972 (as National Kinney Corporation ) and changed its name to Warner Communications Inc. In 1970, Jack Kirby moved from Marvel Comics to DC, at the end of the Silver Age of Comics , in which Kirby's contributions to Marvel played a large, integral role. As artist Gil Kane described: Jack
20016-419: Was secretly Task Force X's headquarters) and even alternate dimensions or outer space —because they cannot simply be killed by a bullet, electricity, or poison. Supervillains sometimes also form their own groups, but these tend to be short-lived because most villains simply do not trust each other. Most such teams are formed by a charismatic and/or fearsome criminal mastermind for specific purposes; an example
20160-466: Was the introduction of the fictional mansion known as Wayne Manor first seen in Detective Comics No. 28 (June 1939). The series Adventure Comics followed in the footsteps of Action Comics and Detective Comics by featuring a new recurring superhero called Sandman who first appeared in Adventure Comics No. 40 (July 1939). Action Comics No. 13 (June 1939) introduced
20304-417: Was the single most influential figure in the turnaround in Marvel's fortunes from the time he rejoined the company ... It wasn't merely that Jack conceived most of the characters that are being done, but ... Jack's point of view and philosophy of drawing became the governing philosophy of the entire publishing company and, beyond the publishing company, of the entire field ... [Marvel took] Jack and use[d] him as
20448-459: Was thought to imply that all comics would rise dramatically in price)—and several storylines gaining attention from the mainstream media. DC's extended storylines in which Superman was killed , Batman was crippled , and Green Lantern turned into the supervillain Parallax , resulted in dramatically increased sales. However, the increases were temporary, and sales dropped off as the industry went into
20592-421: Was to convince Bill Sarnoff, the head of Warner Publishing, to keep DC as a publishing concern, as opposed to simply managing their licensing of their properties. With that established, DC had attempted to compete with the now-surging Marvel by dramatically increasing its output and attempting to win the market by flooding it. This included launching series featuring such new characters as Firestorm and Shade,
20736-449: Was unlike many comic book series before it. While DC Comics is now primarily associated with superhero comics , the genres in the first anthology titles consisted of funnies , Western comics , and adventure-related stories. The character Doctor Occult —created by Jerry Siegel and Joe Shuster in December 1935 and included in issue No. 6 of New Fun Comics —is considered to be the earliest recurring superhero created by DC that
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