89-499: Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland . It was established in the Scottish burgh of Kilmarnock , East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 which would bring the 190-year association between
178-732: A Gold and Grand Gold Quality Award. Johnnie Walker Gold Label Reserve won the World's Best Blended—Best Scotch Blended in World Whiskies Awards 2018. Johnnie Walker was the official whisky of Formula One , and was a sponsor for McLaren and Racing Point . Johnnie Walker is also the title namesake for the F1 Grand Prix race in Spa, Belgium . Johnnie Walker sponsored the Johnnie Walker Classic , an Asia-Pacific golf tournament, up to 2009 and
267-519: A blend of the two) made in Scotland . The first known written mention of Scotch whisky is in the Exchequer Rolls of Scotland of 1494. All Scotch whisky was originally made from malted barley . Commercial distilleries began introducing whisky made from wheat and rye in the late 18th century. As of May 2024, there were 151 whisky distilleries operating in Scotland, making Scotch whisky one of
356-403: A bottle of Johnnie Walker Green Label, with his friends commenting on its quality. In the 1982 film Blade Runner , Harrison Ford 's character Rick Deckard is seen drinking Johnnie Walker Black Label, which he also drinks in the sequel, Blade Runner 2049 (2017). Coinciding with the release of Blade Runner 2049 , Johnnie Walker released a "Director's Cut" edition of its Black Label, which
445-433: A cornerstone of the country's economy exported to nearly 180 markets. The Scotch Whisky Association estimated that Scotland's whisky industry supported 40,000 jobs and accounted for £4.37 billion in exports in 2017. Of that total, single malt Scotch accounted for £1.17 billion in exports, a 14% increase over 2016. The drink is exported to nearly 180 markets and, in 2022, its exports were valued at over £6 billion for
534-501: A distillation date or a bottling date. Whisky does not mature once bottled, so if no age statement is provided, one may calculate the age of the whisky if both the distillation date and bottling date are given. Labels may also carry various declarations of filtration techniques or final maturation processes. A Scotch whisky labelled as "natural" or "non-chill-filtered" has not been through a filtration process during bottling that removes compounds that some consumers see as desirable. Whisky
623-627: A distinctive product. The SWR regulation also states that no additives may be used except for plain (E150A) caramel colouring. To qualify for this category the Scotch whisky must be made in one distillery, in a pot still by batch distillation, using only water and malted barley. As with any other Scotch whisky, the Scotch Whisky Regulations of 2009 also require single malt Scotch to be made completely and bottled in Scotland and aged for at least three years. Most are aged longer. Another term
712-450: A drink, Scotch whisky was a favourite of King James IV of Scotland . Spirit production was first taxed by the Scottish parliament of January 1644, with an excise duty of 2s 8d imposed per Scots pint ; instigating the illicit distilling of spirits within the country. Between the 1760s and the 1830s a substantial unlicensed trade originated from the Highlands , forming a significant part of
801-474: A few blends. Since the turn of the century, there has been a spate of special and limited bottlings. The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on
890-556: A new British comic book called Comic Cuts . Cheaply printed, it proved to be the ideal medium for Browne's bold drawing style. His comic strips soon became so popular that he moved to London and into a studio in Wollaton House at Westcombe Park . There, he turned out six full-page strips a week, but also produced illustrations for several British magazines. His cartoons appeared in Punch , The Tatler and other highly-rated periodicals of
979-421: A number, must reflect the age of the youngest whisky used to produce that product. A whisky with an age statement is known as guaranteed age whisky. Scotch whisky without an age statement may, by law, be as young as three years old. In the early 21st century, such "No age statement" whiskies have become more common, as distilleries respond to the depletion of aged stocks caused by improved sales. A label may carry
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#17330854575911068-575: A single distillery and is often used in making blended Scotch. Single grain whiskies are usually not distilled in pot stills but with column stills . Blended malt whisky , formerly called vatted malt or pure malt (terms that are now prohibited in the SWR 2009), is one of the least common types of Scotch: a blend of single malts from more than one distillery (possibly with differing ages). Blended malts contain only single malt whiskies from two or more distilleries. This type must contain no grain whiskies and
1157-429: A single malt; the addition of any whisky from a second distillery is by regulation a blended malt (which will also allow it to be exported in bulk form, unlike single malts which may only be exported bottled ready for sale). Instead the bottler may identify only the general geographical area of the source, or simply market the product using their own brand name without identifying their source. This may, in some cases, give
1246-468: A sober, almost melancholy, individual, and I started out in life with the ambition to paint big devotional pictures.” After surgery for cancer, Browne died at home, Wollaton, Hardy Road, Westcombe Park , then in Kent, on 16 May 1910. He left a widow, Lucy Browne, and an estate valued at £18,529, equivalent to £2,389,149 in 2023. He was buried with military honours at Shooter's Hill . A year later, his widow
1335-555: A steady supply of single-malt whisky from the Cardhu , Coleburn , Clynelish , Talisker , and Dailuaine distilleries. In 1923, Walker bought Mortlach distillery , in furtherance of their strategy. Most of their output was used in Johnnie Walker blends, whose burgeoning popularity required increasingly vast volumes of single malts. Johnnie Walker White was dropped during World War I . In 1932, Alexander II added Johnnie Walker Swing to
1424-511: A surge in demand for whisky. By the 1890s, almost forty new distilleries had opened in Scotland. The boom years continued until the industry was significantly affected by World War I and later, by the Great Depression ; many of the companies closed and never re-opened. During the 1970s there was a new boom in Scotch whisky production that led to an overproduction in the early 1980s. Starting in 1981 whisky distilleries slashed production by
1513-651: A sustainable future for the Scotch Whisky industry by promoting sustainable production, global trade, and responsible consumption. A Scotch whisky label comprises several elements that indicate aspects of production, age, bottling, and ownership. Some of these elements are regulated by the SWR, and some reflect tradition and marketing. The spelling of the term whisky is often debated by journalists and consumers. Scottish , English , Welsh , Australian and Canadian whiskies use whisky , Irish whiskies use whiskey , while American and other styles vary in their spelling of
1602-572: A third and kept it low for a decade. During that time many distilleries closed. Banff , Brora , Coleburn , Convalmore , Dallas Dhu , Glen Albyn , Glenesk , Glen Flagler , Glenlochy , Glen Mhor , Glenugie , Glenury , Millburn , North Port , Port Ellen and St Magdalene were mothballed, shut down or demolished. Since the 2010s, Scotch whisky has entered a new phase of growth with new distilleries like Ardnahoe and Borders opening and older distilleries like Brora , Port Ellen and Rosebank reopening. As of 23 November 2009 ,
1691-596: A unit for drinking as a dram . The word whisky comes from the Gaelic uisge beatha or usquebaugh ' water of life' (a calque of Medieval Latin aqua vitae ; compare aquavit ). The earliest record of distillation in Scotland is in the Exchequer Rolls of Scotland for 1494. To Friar John Cor, by order of the King, to make aqua vitae, VIII bolls of malt. The Exchequer Rolls' record crown income and expenditure and
1780-439: A vatted malt or pure malt, the SWR requiring them to be labelled blended malt instead. The term blended grain Scotch refers to whisky that contains at least two single grain Scotch whiskies from at least two distilleries, combined to create one batch of the product. Blended Scotch whisky constitutes about 90% of the whisky produced in Scotland. Blended Scotch whiskies contain both malt whisky and grain whisky. Producers combine
1869-469: A way that reflected traditional and current practice: before the 2009 SWR, any combination of Scotch whiskies qualified as a blended Scotch whisky, including for example a blend of single malt Scotch whiskies. As was the case under the Scotch Whisky Act 1988, regulation 5 of the SWR 2009 stipulates that the only whisky that may be manufactured in Scotland is Scotch whisky. The definition of manufacture
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#17330854575911958-399: A wedge of lime. A number of singers and songwriters have referenced Johnnie Walker in their works, from Amanda Marshall to ZZ Top . Elliott Smith 's Oscar -nominated " Miss Misery " has the narrator "[making] it through the day with some help from Johnnie Walker Red." Heavy metal band Black Label Society was named after Johnnie Walker Black Label whisky, as Zakk Wylde was very fond of
2047-482: A year later. The site is now occupied by the Kilmarnock campus of Ayrshire College and HALO Urban Regeneration . In July 2020, Johnnie Walker announced plans to release a new environmentally-friendly paper bottle set to debut in early 2021. In October 2021, Johnnie Walker announced a new label, Jane Walker , created by the distillery's first female master blender. For most of its history Johnnie Walker only offered
2136-576: Is "keeping for the purpose of maturation; and keeping, or using, for the purpose of blending, except for domestic blending for domestic consumption". This provision prevents the existence of two "grades" of whisky originating from Scotland, one "Scotch whisky" and the other, a "whisky product of Scotland" that complies with the generic EU standard for whisky. According to the Scotch Whisky Association, allowing non-Scotch whisky production in Scotland would make it difficult to protect Scotch whisky as
2225-438: Is aged in various types of casks—and often in used port or sherry casks—during distinct portions of the maturation process, and will take on characteristics, flavour, and aromas from such casks. Special casks are sometimes used at the end of the maturation process, and such whiskies may be labelled as "wood finished", "sherry/port finished", and so on. Scotland's identity and heritage are deeply intertwined with Scotch Whisky,
2314-407: Is between 40% and 46% ABV. Whisky is considerably stronger when first emerging from the cask—normally 60–63% ABV. Water is then added to create the desired bottling strength. If the whisky is not diluted before bottling, it can be labelled as cask strength . A whisky's age may be listed on the bottle providing a guarantee of the youngest whisky used. An age statement on the bottle, in the form of
2403-422: Is distinguished by the absence of the word "single" on the bottle. The age of the vat is that of the youngest of the original ingredients. For example, a blended malt marked "8 years old" may include older whiskies, with the youngest constituent being eight years old. Johnnie Walker Green Label and Monkey Shoulder are examples of blended malt whisky. Starting from November 2011, no Scotch whisky could be labelled as
2492-571: Is known as a no age statement (NAS) whisky, the only guarantee being that all whisky contained in that bottle is at least three years old. The minimum bottling strength according to existing regulations is 40% alcohol by volume. Scotch whisky is divided into five distinct categories: single malt Scotch whisky, single grain Scotch whisky, blended malt Scotch whisky (formerly called "vatted malt" or "pure malt"), blended grain Scotch whisky, and blended Scotch whisky. Many Scotch whisky drinkers refer to
2581-459: Is sometimes seen, called "double wood" or "triple wood", sometimes incorrectly referred to as "double malt" or "triple malt". These indicate that the whisky was aged in two or three types of casks. Hence, if the whisky otherwise meets the criteria of single malt, it still falls into the single malt category even if more than one type of cask was used for ageing. Examples include The Balvenie 12 Year DoubleWood and Laphroaig Triple Wood. Another nuance
2670-502: Is still debated, as some bottlers maintain that consumers confuse the term with "blended Scotch whisky", which contains some proportion of grain whisky. The brand name featured on the label is usually the same as the distillery name (for example, the Talisker distillery labels its whiskies with the Talisker name). Indeed, the SWR prohibits bottlers from using a distillery name when the whisky
2759-403: Is that Lowland Scotch malts use a triple distillation just like Irish whiskey , breaking away from the general rule that all Scotch is double distilled. Single grain whisky is made with water and malted barley but the distillery then adds other grains or cereals, wheat , corn , or rye , for example. From that moment on, it can no longer be called single malt. This type of product must be from
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2848-597: Is the Brown–Forman Corporation based in Kentucky , United States . Nonetheless, Scotch whisky is produced according to the current regulations, as to ageing, production, and so on, ensuring that it remains Scottish. Independents owned by Scots companies make a substantial amount of Scotch whisky, with the largest, William Grant & Sons , producing 8%, or about 7.6 million cases per year. Its brands include Balvenie , Glenfiddich , and Grant's . Glenfiddich
2937-564: Is the best-selling single malt Scotch in the world. Roughly 14 million bottles of Glenfiddich are sold annually. Most malt distilleries sell a significant amount of whisky by the cask for blending, and sometimes to private buyers as well. Whisky from such casks is sometimes bottled as a single malt by independent bottling firms such as Duncan Taylor , Master of Malt, Gordon & MacPhail , Cadenhead's, The Scotch Malt Whisky Society , Murray McDavid , Berry Bros. & Rudd , Douglas Laing , Adelphi and others. These are usually labelled with
3026-522: The Aberdeen council registers, in a case heard in 1505 by the town's bailies concerning the inheritance of goods belonging to a chaplain called Sir Andrew Gray, who died in 1504. Among his goods was recorded (in Middle Scots ) "ane stellatour for aquavite and ros wattir'". Aqua vitae (in the form of wine or spirits) was used when making gunpowder to moisten the slurry of saltpetre, charcoal and sulphur. As
3115-550: The Court of Exchequer in Edinburgh for tougher sentences. Highland landowners were now happy to remove tenants who were distillers in clearances on their estates. These changes ushered in the modern era of Scotch production: in 1823 2,232,000 gallons of whisky had duty paid on it; in 1824 this increased to 4,350,000 gallons. A farmer, George Smith, working under landlord the Duke of Gordon ,
3204-528: The Johnnie Walker Championship at Gleneagles , a golf tournament in Scotland up to 2013. Diageo sold the Gleneagles Hotel and Golf Course, the site of the tournament, mid-2015 to focus on its core business. Winston Churchill 's favourite whisky was Johnnie Walker Red Label, which he mixed with a large amount of water and drank throughout the day. Vanity Fair writer Christopher Hitchens
3293-571: The Scotch Whisky Association (SWA) as a distinct region in 2014. The whisky-producing islands other than Islay are not recognised as a distinct region by the SWA, which groups them into the Highlands region. Tom Browne (illustrator) Tom Browne RI , born Thomas Arthur Browne (8 December 1870 – 16 May 1910), was an extremely popular English strip cartoonist, painter and illustrator of
3382-575: The Scotch Whisky Regulations 2009 (SWR) define and regulate the production, labelling, packaging as well as advertising of Scotch whisky in the United Kingdom. They replace previous regulations that focused solely on production, including the Scotch Whisky Act 1988. Since the previous act focused primarily on production standards, it was repealed and superseded by the 2009 Regulations. The SWR includes broader definitions and requirements for
3471-592: The 25% increase in tariffs imposed by the U.S. in October 2019 would not be apparent until 2020.) Nonetheless, by year-end 2017, exports had reached a record-breaking amount. In November 2019, the Association announced that the government of the UK had agreed to consider revising the alcohol taxation system, hopefully producing a new plan that was simplified and "fairer". Exports in 2018 again increased 7.8% by value, and 3.6% in
3560-564: The High Street in Kilmarnock, Ayrshire , Scotland. Walker managed the grocery, wine, and spirits segment as a teenager in 1820. The Excise Act 1823 relaxed strict laws on distillation of whisky and reduced, by a considerable amount, the extremely heavy taxes on the distillation and sale of whisky. By 1825, Walker, a teetotaller , was selling spirits, including rum, brandy, gin, and whisky. In short order, he switched to dealing mainly in whisky. Since blending of grain whiskies with malt whiskies
3649-399: The Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a "Keep Walking" campaign. The Striding Man icon was most recently redrawn in 2015. In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World , which outlined
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3738-665: The San Francisco competition in 2008 and 2009 and won a gold in 2010. Spirits ratings aggregator proof66.com, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others, puts the Black, Blue, Gold and Green Labels in its highest performance category ("Tier 1" Spirits). Johnnie Walker spirits have several times taken part in the Monde Selection 's World Quality Selections and have received
3827-496: The UK declined significantly, and that included Scotch whisky. Distillers were required to close for some time and the hospitality industry worldwide experienced a major slump. According to news reports in February 2021, the Scotch whisky sector had experienced £1.1 billion in lost sales. Exports to the US were also affected by the 25% tariff that had been imposed. Scotch whisky exports to
3916-516: The US during 2020 "fell by 32%" from the previous year. Worldwide exports fell in 70% of Scotch whisky's global markets. A BBC News headline on 12 February 2021 summarized the situation: "Scotch whisky exports slump to 'lowest in a decade ' ". A 2016 report stated that only 20% of the whisky was made by companies owned in Scotland. Distilleries owned by Diageo , a London-based company, produce 40% of all Scotch whisky, with over 24 brands, such as Johnnie Walker , J&B and Vat 69 . Another 20% of
4005-436: The brand and Kilmarnock to an end. The brand was first established by grocer John Walker , a native of Kilmarnock, who originally established the business and a grocery shop in 1820, with his son Alexander "Alec" Walker and grandson Alexander Walker II , being largely responsible for establishing the whisky as a favoured brand. It is the world's highest selling Scotch whisky, sold in almost every country, with annual sales of
4094-480: The brand's current owners, Diageo, decided to close all operations in Kilmarnock by 2012. This met with backlash from local people, politicians, and then- First Minister of Scotland , Alex Salmond . Despite petitions, public campaigns, and a large-scale march around Kilmarnock, Diageo proceeded with the closure. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished
4183-439: The brand's signature square bottle in 1860. This meant more bottles fitting the same space and fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible. This also allowed consumers to identify it at a distance. One major factor in his favour
4272-433: The crafting, bottling, labelling, branding, and selling of "Scotch Whisky". International trade agreements have the effect of making some provisions of the SWR apply in various other countries as well as in the UK. The SWR defines "Scotch whisky" as whisky that: The Scotch Whisky Association acts as the regulatory body that ensures that Scotch Whisky is produced in accordance with traditional practices, as well as ensuring
4361-691: The day. In 1898 Browne became a member of the Royal British Society of Artists and in 1901 was elected to the Royal Institute of Painters in Water Colours , which meant he could use the letters RI after his name. Browne was a founding member of the London Sketch Club , formed in 1898, and was publicly acclaimed. The stimulating experience of these regular get-togethers, alongside other founding members including Dudley Hardy and Phil May ,
4450-406: The distillery's name, but not using the distillery's trademarked logos or typefaces. An "official bottling" (or "proprietary bottling"), by comparison, is from the distillery (or its owner). Many independent bottlings are from single casks, and they may sometimes be very different from an official bottling. For a variety of reasons, some independent bottlers do not identify which distillery produced
4539-453: The drink. George Thorogood name checks "Johnny Walker and his brothers Black and Red" in " I Drink Alone ".The name appears also in the song "Remember to Forget" by Passenger . Polish fictional humorous character Jakub Wędrowycz is a wordplay based on the Polish translation of "Johny Walker". In the 2007 film The Man from Earth , the main character John Oldman ( David Lee Smith ) produces
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#17330854575914628-518: The economy in some remote rural areas, according to Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism and External Affairs. "The Scottish Government is committed to working with partners like the Scotch Whisky Association to increase our tourism offer and encourage more people to visit our distilleries," the Secretary said. During the COVID-19 pandemic , exports of many food and drink products from
4717-413: The equivalent of over 223.7 million 700 mL (25 imp fl oz; 24 US fl oz) bottles in 2016 [156,600,000 L (34,400,000 imp gal; 41,400,000 US gal)]. John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on
4806-515: The firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent. In 1893, Cardhu distillery was purchased by the Walkers to reinforce the stocks of one of the Johnnie Walker blends' key malt whiskies. This move took the Cardhu single malt out of the market and made it the exclusive preserve of the Walkers. Cardhu's output became
4895-400: The first time. The industry's contribution to the economy of the UK was estimated as £5.5 billion in 2018; the industry provided £3.8 billion in direct GVA (gross value added) to Scotland. Whisky tourism has also become significant and accounts for £68.3 million per year. One factor negatively affected sales, an extra 3.9% duty on spirits imposed by the UK in 2017. (The effect of
4984-1114: The front page of Illustrated Chips from 1896 to 1953. Browne played a major part in the evolution of the British comic style, influencing Bruce Bairnsfather , Dudley Watkins and Leo Baxendale . His strip 'Airy Alf and Bouncing Billy' first appeared in The Big Budget around 1900, and was later continued by Ralph Hodgson aka "Yorick". His comic, Dan Leno , portrayed the Victorian English music hall comedian and appeared in Dan Leno's Comic Journal in 1898. More of his characters were 'Little Willy and Tiny Tim', 'Mr. Stankey Deadstone and Company', 'The Rajah' and 'Don Quixote de Tintogs'. Echoes of his impudent urchins can still be seen in The Beano and The Dandy today. In an article published in 1903, Browne said “I do alleged humorous drawings… I have done some thousands of them, probably, yet normally I am
5073-448: The global trading system". Scotch whisky tourism has developed around the industry, with distilleries being the third most visited attraction in Scotland; roughly 2 million visits were recorded in 2018. Some 68 distilleries operate visitors' centres in Scotland and another eight accept visits by appointment. Hotels, restaurants, and other facilities are also impacted by the tourism phenomenon. Tourism has had an especially visible impact on
5162-525: The heart of the Old Highland Whisky and after the rebranding of 1909, the prime single malt in Johnnie Walker Red and Black Labels. From 1906 to 1909, John's grandsons George and Alexander II expanded the line and had three blended whiskies in the market, Old Highland at 5 years old, Special Old Highland at 9 years old, and Extra Special Old Highland at 12 years old. These three brands had
5251-561: The history of the Johnnie Walker brand. In April 2015, Diageo produced the Johnny Drama, named after the Entourage HBO series character Johnny "Drama" Chase, to promote the release of the movie version of Entourage . In October 2018, Diageo teamed up with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of
5340-464: The independent bottling company the flexibility to purchase from multiple distillers without changing their labels. There are two basic types of Scotch whisky, from which all blends are made: Excluded from the definition of "single malt Scotch whisky" or "single grain Scotch whisky" is any spirit that qualifies as a blended Scotch whisky. This exclusion is to ensure that a blended Scotch whisky produced from single malt(s) and single grain(s) distilled at
5429-464: The late Victorian and Edwardian periods. He often signed his work as Tom B . Born in Nottingham , the son of Francis Browne, a painter, the young Browne started earning a wage as a milliner's errand boy in 1882. From there he was apprenticed to a lithographic printer and eked out a living with freelance cartoons for London comic papers. He received thirty shillings for his first strip, published by
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#17330854575915518-425: The line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth. The company joined Distillers Company in 1925. Distillers Company was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. That year saw the introduction of the blended malt, Johnnie Walker Pure Malt, renamed Johnnie Walker Green Label in 2004. In July 2009,
5607-535: The local area. They understood that the trade supported the rents paid. Imprisoned tenants would not be able to pay any rent. In 1823, Parliament eased restrictions on licensed distilleries with the Excise Act, while at the same time making it harder for the illegal stills to operate. Magistrates found counsel for the Crown appearing in their courts, so forcing the maximum penalties to be applied, with some cases removed to
5696-480: The magazine Scraps , and called "He Knew How To Do It". At the time of the census of 1891 , Browne was twenty and was living in lodgings in central Nottingham. He was described as a lithographic designer, and living at the same address were John Clarkson, a lithographic artist, and Lucy Pares, a lace maker, who was a visitor. On 14 May 1892, Browne married Pares in Nottingham. In 1890, Alfred Harmsworth had founded
5785-451: The majority of distilleries produce only malt or grain whiskies; however a few distilleries such as Loch Lomond produce both malt and grain whisky at the same site. Scotland was traditionally divided into four whisky regions: Campbeltown, The Highlands, The Isle of Islay and The Lowlands. Due to the large number of distilleries found there, the Speyside area became the fifth, recognised by
5874-586: The marketing for the series' final season. Diageo then released a collection of Game of Thrones –inspired single malt whiskies, followed by two more whiskies by Johnnie Walker in mid-2019. Johnnie Walker spirits have received strong scores at international spirits ratings competitions and from liquor review bodies. The Green Label received a string of three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The Gold Label received double gold medals from
5963-415: The most renowned geographical indications worldwide. All Scotch whisky must be aged immediately after distillation in oak barrels for at least three years. Any age statement on a bottle of Scotch whisky, expressed in numerical form, must reflect the age of the youngest whisky used to create that product. A whisky with an age statement is known as guaranteed-age whisky. A whisky without an age statement
6052-513: The number of bottles, in spite of the duty imposed in 2017; exports grew to a record level, £4.7 billion. The US imported Scotch whisky with a value of just over £1 billion while the European Union was the second-largest importer, taking 30% of global value. This was a boom year with a record high in exports, but the Scotch Whisky Association expressed concern for the future, particularly "the challenges posed by Brexit and by tensions in
6141-405: The product is made by distillers owned by Pernod Ricard of France , including brands such as Ballantine's , Chivas Regal and Glenlivet . There are also 12% made by smaller distillers that are owned by foreign companies, such as Cutty Sark and Label 5 owned by La Martiniquaise of France , Dewar's and William Lawson's owned by Bacardi Limited of Bermuda and BenRiach whose parent
6230-421: The quote records eight bolls of malt given to Friar John Cor to make aqua vitae over the previous year. The term aqua vitae is Latin for "water of life" and was the general term for distilled spirits . This would be enough for 1,500 bottles, which suggests that distillation was well-established by the late 15th century. The first known reference to a still for making "aquavite" in Scotland appears in
6319-517: The region's export economy. In 1782, more than 1,000 illegal stills were seized in the Highlands: these can only have been a fraction of those in operation. The Lowland distillers, who had no opportunity to avoid taxation, complained that untaxed Highland whisky made up more than half the market. The heavy taxation during the Napoleonic Wars gave the illicit trade a large advantage, but their product
6408-447: The same distillery does not also qualify as single malt Scotch whisky or single grain Scotch whisky. Nearly 90% of the bottles of Scotch sold per year are blended whiskies. Three types of blends are defined for Scotch whisky: The five Scotch whisky definitions are structured in such a way that the categories are mutually exclusive. The 2009 regulations changed the formal definition of blended Scotch whisky to achieve this result, but in
6497-431: The standard Johnnie Walker labels, the only difference being their colours: white, red, and black, respectively. They were commonly referred to in public by the colours of their labels. In 1909, as part of a rebranding that saw the introduction of the Striding Man, a mascot used to the present day that was created by cartoonist Tom Browne , the company re-branded their blends to match the common colour names. The Old Highland
6586-471: The term "pure malt" for the same purpose, causing a controversy in the process over clarity in labelling —the Glenfiddich distillery was using the term to describe some single malt bottlings. As a result, the Scotch Whisky Association declared that a mixture of single malt whiskies must be labelled a "blended malt". The use of the former terms "vatted malt" and "pure malt" is prohibited. The term "blended malt"
6675-438: The term. The label always features a declaration of the malt or grain whiskies used. A single malt Scotch whisky is one that is entirely produced from malt in one distillery. One may also encounter the term " single cask ", signifying the bottling comes entirely from one cask. The term "blended malt" signifies that single malt whisky from different distilleries is blended in the bottle. The Cardhu distillery also began using
6764-414: The various malts and grain whiskies to produce a consistent brand style. Notable blended Scotch whisky brands include Ballantine's , Bell's , Chivas Regal , Cutty Sark , Dewar's , Grant's , J&B , Johnnie Walker , Teacher's Highland Cream , The Famous Grouse , Vat 69 , Whyte and Mackay and William Lawson's . Most Blended Scotch Whiskies are made from the produce of at least two distilleries as
6853-441: The whisky as a favoured brand. The Spirits Act 1860 legalised the blending of grain whiskies with malt whiskies and ushered in the modern era of blended Scotch whisky. Blended Scotch whisky, lighter and sweeter in character, was more accessible, and much more marketable to a wider audience. Andrew Usher of Edinburgh , was the first to produce a blended whisky, but the Walkers followed in due course. Alexander Walker had introduced
6942-403: The whisky in the bottle. Mostly this will be at the request of the whisky distiller as they are unable to regulate the quality of the whisky sold. Some distilleries, to prevent third-party bottlers from naming them on the bottle, add a small amount of whisky from a different distillery, a technique called 'tea-spooning' which then precludes the sale of the whisky as from a specific distillery, or as
7031-511: Was also considered better quality, commanding a higher price in the Lowlands. This was due to the method of taxation: malt was subject to tax (at a rate that climbed substantially between the 1790s and 1822). The licensed distillers, therefore, used more raw grain in an effort to reduce their tax bill. The Highland magistrates, themselves members of the landowning classes, had a lenient attitude to unlicensed distillers—all of whom would be tenants in
7120-407: Was bottled at a higher proof. 55°36′52″N 4°30′04″W / 55.61444°N 4.50111°W / 55.61444; -4.50111 Scotch whisky Scotch whisky ( Scottish Gaelic : uisge-beatha na h-Alba ; Scots : whisky/whiskie [ˈʍɪski] or whusk(e)y [ˈʍʌski] ), often simply called whisky or Scotch , is malt whisky or grain whisky (or
7209-462: Was made. This process made manufacturing more affordable by performing the equivalent of multiple distillation steps. The new still dramatically increased production and the resultant whisky was less intense and smoother, making it more popular. Secondly, there was a shortage of wine and brandy in France, significant by 1880, due to phylloxera , a parasitic insect, destroying many vineyards, which led to
7298-455: Was not made there. A bottler's name may also be listed, sometimes independent of the distillery. In addition to requiring that Scotch whisky be distilled in Scotland, the SWR requires that it also be bottled and labelled in Scotland. Labels may also indicate the region of the distillery (for example, Islay or Speyside ). Alcoholic strength is expressed on the label by Alcohol By Volume (ABV) or sometimes simply "Vol". Typically, bottled whisky
7387-410: Was partial to Johnnie Walker Black Label cut with Perrier sparkling mineral water and referred to it as "Mr Walker's Amber Restorative". At the height of his fame in the late 1960s, New York Jets quarterback Joe Namath said, "I like my girls blonde and my Johnnie Walker red". Johnnie Walker Blue Label was a favourite of US president Richard Nixon 's; Nixon used to enjoy it with ginger ale and
7476-583: Was renamed Johnnie Walker White Label and made at 6 years old, the Special Old Highland became Johnnie Walker Red Label at 10 years old, and Extra Special Old Highland was renamed Johnnie Walker Black Label , remaining 12 years old. Sensing an opportunity to expand the scale and variety of their brands, Walker acquired interests in Coleburn distillery in 1915, quickly followed by Clynelish Distillery Co. and Dailuaine-Talisker Co. in 1916. This ensured
7565-554: Was seminal in its influence on British commercial art. His cycling trips took him all over the world, while illustrations of these exploits appeared in the newspapers. Returning to Nottingham, he started a colour printing firm and joined the Territorial Army . The logo of Johnnie Walker whiskey, the strutting, monocled character, was created by Browne in 1908. He also created the comic strip Weary Willie and Tired Tim , inspired by Don Quixote and Sancho Panza , which appeared on
7654-512: Was still banned, he sold both blended malt whiskies and grain whiskies. They were sold as made-to-order whiskies, blended to meet specific customer requirements, because he did not have any brand of his own. He began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky . John Walker died in 1857. The brand became popular, but after Walker's death it was his son Alexander 'Alec' Walker and grandson Alexander Walker II who were largely responsible for establishing
7743-423: Was the arrival of a railway in Kilmarnock, carrying goods to merchant ships travelling the world. Thanks to Alec's business acumen, sales of Walker's Kilmarnock reached 100,000 gallons (450,000 litres) per year by 1862. In 1865, Alec created Johnnie Walker's first commercial blend and called it Old Highland Whisky , before registering it as such in 1867. Under John Walker, whisky sales represented eight percent of
7832-465: Was the first person in Scotland to take out a licence for a distillery under the new Act, founding the Glenlivet Distillery in 1824, to make single malt Scotch. Some of the distilleries which started legal operations in the next few years included Bowmore, Strathisla , Balblair , and Glenmorangie ; all remain in business today. Two events helped to increase whisky's popularity. The first
7921-399: Was the introduction in 1831 of the column still . Aeneas Coffey patented a refined version of a design originally created by Robert Stein, based on early innovations by Anthony Perrier, for the new type of still which produced whisky much more efficiently than the traditional pot stills . The column still allowed for continuous distillation , without the need for cleaning after each batch
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