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78-491: Debuting in the 2006 season, the team would be amongst the earliest customers of the new DBR9s, running two cars with Red Bull backing for a majority of Austrian drivers, such as Karl Wendlinger and Philipp Peter . The team would also occasionally employ a Porsche 911 GT3 -RSR for competition in the smaller GT2 class as well as a BMW M3 GTR for the Spa 24 Hours . The Aston Martins would struggle, with Wendlinger and Peter's car being

156-416: A buffer solution of carbonated water , sodium bicarbonate and magnesium carbonate (substituted in some flavours with a trisodium citrate / citric acid buffer, each solution providing electrolytes ). To produce Red Bull Sugarfree, sucrose and glucose have been replaced by artificial sweeteners acesulfame K and aspartame or sucralose . The caffeine content of a single 250 ml can of Red Bull

234-472: A different sugar-free formulation designed to taste more like the original flavour. In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot , supplied in 2 oz (60 ml) cans. The company began expanding its flavour offerings in 2013 with the launch of Red Bull Editions . Initially available in cranberry, lime, and blueberry, the Editions line has expanded to include

312-518: A low-calorie "instant" energy drink that can be taken in one swallow (or "shot"), as opposed to energy drinks that encourage users to drink an entire can, which may contain 250 calories or more. A common energy shot is 5-hour Energy which contains B vitamins and caffeine in an amount similar to a cup of coffee. Energy drinks such as Red Bull are often used as mixers with alcoholic drinks , producing mixed drinks such as Vodka Red Bull which are similar to but stronger than rum and coke with respect to

390-504: A minority ownership in Leeds United and became their principal shirt sponsor. Current and former Red Bull events include ACF Nationals (2009), Air Race World Championship (2003–2019), Argentine motorcycle Grand Prix , Art of Motion , BC One , Big Wave Africa , Cape Fear, Cliff Diving World Series , Crashed Ice , Dolomitenmann , Drifting World Championship , Flugtag , Frozen Rush , Indianapolis motorcycle Grand Prix , King of

468-526: A new version of Red Bull Simply Cola. Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. However, as of 2021 , it is on sale in all 27 member states of the European Union and in 171 countries around the world. The French food safety agency was concerned about taurine ; a Red Bull drink that did not contain taurine was introduced. The French refusal of market approval

546-510: A prototype racing car, the Red Bull X2010 , for the video game Gran Turismo 5 . In 2022, Red Bull announced a full-on production of a hypercar called RB17, also designed by Newey. Red Bull Arts is an art fellowship program launched by Red Bull in 2013 under the name Red Bull House of Arts. The program has multiple locations, including Detroit, Michigan; São Paulo, Brazil; and formerly New York City. The program typically consists of

624-699: A three-month period during which six to eight participants create new artwork to be displayed at a final exhibition. During the fellowship, artists receive unlimited access to the galleries and a stipend for art supplies. Some of the artwork has been used in Red Bull advertising campaigns. Red Bull has used sports sponsorships as an advertising vehicle for most of its existence. The company first started sponsoring athletes in 1989, initially focusing on Formula One racing and extreme sports such as windsurfing and hang gliding , and later growing to include more mainstream sports such as basketball and soccer. As of 2016,

702-571: A time due to the high caffeine and taurine content. Classified as a drug, only limited amounts were allowed to be imported for personal use. In May 2009, it became legal to sell in Norway as the ban was in conflict with the European Economic Area 's laws on free competition. The Norwegian version has reduced levels of vitamin B6 . The Norwegian Food Safety Authority initially recommended an age limit on

780-400: A variety of flavours, including some available only during specific seasons or in certain regions: Red Bull released a cola drink, called Simply Cola , in 2008. A new version of the cola was released in 2019, as part of Red Bull's Organics line. In 2018, the company launched Organics by Red Bull , a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and

858-465: A youthful audience through social media channels. Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. Advertising for energy drinks usually features increased muscle strength and endurance, but there

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936-755: Is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints recorded as early as 1997. Depending on the country, Red Bull contains different amounts of caffeine , taurine , B vitamins ( B2 , B3 , B5 , B6 , and B12 ), glucuronolactone and simple sugars ( sucrose and glucose ) in

1014-619: Is a type of functional beverage containing stimulant compounds, usually caffeine , which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy ). They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts , among numerous other possible ingredients . They are a subset of the larger group of energy products, which includes bars and gels , and distinct from sports drinks , which are advertised to enhance sports performance. There are many brands and varieties in this drink category. Energy drinks have

1092-558: Is approximately 40–80 mg / 250 ml (15–32 mg / 100 ml). The caffeine level in Red Bull varies depending on the country, as some countries have legal restrictions on how much caffeine is allowed in drinks. As is the case with other caffeinated beverages, Red Bull drinkers may experience adverse effects as a result of overuse. Excessive consumption may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine and may also induce agitation, anxiety, irritability and insomnia. Over

1170-633: Is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series , Red Bull Air Race , Red Bull Crashed Ice and standout stunts such as the Stratos space diving project . In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements ; and music, through its Red Bull Records label. Red Bull

1248-612: Is issued for all food products containing guarana in the country, and Australian energy drink labels warn consumers to drink no more than two cans per day. Bridgetown in Western Australia became the first place in Australia to ban the sale of energy drinks to persons under 18 years for four months as of February 2023. Canada limits the amount of caffeine per serving to 180 mg. Energy drinks are also subject to certain labelling requirements. Some imported energy drinks have surpassed

1326-530: Is little evidence to support this in the scientific literature. According to the Mayo Clinic , it is safe for the typical healthy adult to consume a total of 400 mg of caffeine a day. This has been confirmed by a panel of the European Food Safety Authority (EFSA), which also concludes that a caffeine intake of up to 400 mg per day does not raise safety concerns for adults. According to

1404-634: Is named) released in January 2009. In late November 2009, Red Bull produced two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day. In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park. In 2010, the company enlisted engineer Adrian Newey to design

1482-541: Is no scientific consensus to support these claims. Energy drinks have been associated with many health risks, such as an increased rate of injury when usage is combined with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions. Populations at risk for complications from energy drink consumption include youth, caffeine-naïve or caffeine-sensitive, pregnant, competitive athletes and people with underlying cardiovascular disease. Energy drinks are usually marketed to young people and provide

1560-1100: Is not required to be displayed on product labels for food. However, companies often place the caffeine content of their drinks on the label regardless, and some advocates are urging the Food and Drug Administration (FDA) to change this practice. Excessive consumption of energy drinks can have serious health effects resulting from high caffeine and sugar intakes, particularly in children, teens, and young adults. Excessive energy drink consumption may disrupt teens' sleep patterns and may be associated with increased risk-taking behavior. Excessive or repeated consumption of energy drinks can lead to cardiac problems, such as arrhythmias and heart attacks , and psychiatric conditions such as anxiety and phobias . The consumption of caffeinated energy drinks has been associated with adverse effects on cardiovascular health, including increased heart rate and blood pressure, which can pose risks for individuals with underlying heart conditions. In Europe, energy drinks containing sugar and caffeine have been associated with

1638-570: The 1000km of Spa . Lichtner-Hoyer and Thomas Grüber joined Wendlinger in a single DBR9, managing to finish 13th overall and fifth in class. Jetalliance purchased four Aston Martin V8 Vantage N24's in late 2007 and raced them in the 2008 FIA GT4 European Cup . Jetalliance ran a Porsche 996-RSR at the Dubai 24 Hour in January 2008 with the driving seat be filled by: Karl Wendlinger, Lukas Lichtner-Hoyer, Vitus Eckert, Klaus Engelhorn and Ryan Sharp who

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1716-755: The 1996 Atlanta Olympics in the single scull race and BASE jumpers Frank "Gambler" Gambalie, Miles Dashier, and Shane McConkey . In the 2010s, Red Bull began expanding its athlete base to include athletes from more mainstream sports, including Austrian tennis player Dominic Thiem , Brazilian skateboarder Letícia Bufoni , American skier Lindsey Vonn , and American Major League Baseball player Kris Bryant . The company also started sponsoring video game players and esports athletes, including American Fortnite player Richard "Ninja" Blevins , Spanish League of Legends player Enrique Cedeño "xPeke" Martinez , and Swedish Super Smash Bros. player William "Leffen" Hjelte . The first team sponsored by Red Bull

1794-692: The Red Bull product, a worldwide bestseller in the 21st century. Mateschitz developed Red Bull based on the Thai drink Krating Daeng , itself based on Lipovitan. Red Bull became the dominant brand in the US after its introduction in 1997, with a market share of approximately 47% in 2005. In New Zealand and Australia, the leading energy drink product in those markets, V , was introduced by Frucor Beverages . The product now represents over 60% of market in New Zealand and Australia. In 2002, Hansen Natural Company introduced

1872-517: The functional beverages ' added ingredients such as B vitamins, inositol, glucuronolactone, and taurine. It argued that nutritional supplements should be added to foods only when necessary for public health, such as in the case of iodised salt . High caffeine content was also stated as an issue – only amounts up to 150 mg/L were allowed in beverages; in 2009 the limit was raised to 320 mg/L and taurine and glucuronolactone were approved as ingredients, making energy drinks legal. As of 2024 ,

1950-772: The health effects of caffeine . Health experts agree that energy drinks which contain caffeine do improve alertness. There is no reliable evidence that other ingredients in energy drinks provide further benefits, even though the drinks are frequently advertised in a way that suggests they have unique benefits. The dietary supplements in energy drinks may be purported to supply benefits, such as for vitamin B12 , but no claims of using supplements to enhance health in otherwise normal people have been verified scientifically. Marketing of energy drinks has been particularly directed towards teenagers, with manufacturers sponsoring or advertising at extreme sports events and music concerts, and targeting

2028-454: The #33 DBR9 in third place and finished in second place behind the #2 Vitaphone Racing MC12. At the penultimate race of the 2007 season in Nogaro the #33 car got beaten in qualifying for the first time by the #36 car driven by Robert Lechner. Lechner qualified the #36 car in second place behind the #1 Vitaphone Racing MC12 of Thomas Biagi , the gap between the two cars was 0.000 seconds (Biagi

2106-491: The #33 car, Karl Wendlinger who was 0.716 seconds quicker than Lechner who ended up in third place behind the #12 Playteam Sarafree MC12. The results of the last race at Zolder were: #33 Wendlinger/Sharp in first place and the #36 car with Lechner/Lichtner-Hoyer in ninth place partly due to Lechner spinning when exiting one of the corners early on in the race. With the season over and all the points had been calculated Karl Wendlinger and Ryan Sharp finished in joint second place in

2184-675: The Air , King of the Rock Tournament , Last Man Standing , MotoGP Rookies Cup , Motorcycle Grand Prix of the Americas , New Year No Limits , Paper Wings , Rampage , Red Bull 400 , Red Bull Joyride , Road Rage , Romaniacs Hard Enduro Rallye , Soapbox Race , Spanish motorcycle Grand Prix , Stratos , Street Freestyle World Champions (2019), Trolley Grand Prix , Unleashed (2015), Wings for Life World Run , X-Alps , Xcbusa , Hardline , and X-Fighters . Energy drink An energy drink

2262-552: The Austrian Olympic Committee for the 2008 season and will be carrying new logos on both cars to show this relationship. #32 DBR9 #33 DBR9 #99 911 GT3-RSR #199 M3 GTR #33 DBR9 #36 DBR9 Red Bull Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH . With a market share of 43%, it is the most popular energy drink brand as of 2020, and

2340-470: The Danish Veterinary and Food Administration advises against energy drink consumption for children; with only limited consumption of energy drinks (250 mL (8.5 U.S. fl oz) per day, assuming no other caffeine intake) for children between 15 and 17 years old. In June 2016, Latvia banned the sale of energy drinks containing caffeine or stimulants like taurine and guarana to people under

2418-829: The Drivers Championship with fifty-seven points, four points behind the Drivers Champion Thomas Biagi in the #1 Vitaphone Racing MC12. Robert Lechner and Lukas Lichtner-Hoyer finished in joint thirty-second place with Ferdinando Monfardini of Aston Martin Racing BMS with eight points. Jetalliance Racing finished in third place in the Teams Championship with fifty points, three points behind second place team Scuderia Playteam Sarafree and fifty-five points behind Vitaphone Racing. Jetalliance also chose to participate in their first Le Mans Series event in 2007,

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2496-515: The EFSA this is equivalent to 4 cups of coffee (90 mg each) or 2 1/2 standard cans (250 ml) of energy drink (160 mg each/80 mg per serving). Adverse effects associated with caffeine consumption in amounts greater than 400 mg include nervousness, irritability, sleeplessness, increased urination, abnormal heart rhythms ( arrhythmia ), and dyspepsia . In the United States, caffeine dosage

2574-468: The Red Bull "EmSee Battle Rap championships"). It hosts events such as art shows and the " Red Bull Flugtag " (German for "flight day" or "flying day"). Red Bull owns football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names. In Germany, RB Leipzig nominally refers to lawn ball to avoid corporate sponsorship restrictions. By associating

2652-776: The Swiss Formula One team Sauber and in 1999 started sponsoring the Flying Bulls , a Czech aerobatics team. In the 2000s, the company expanded its sporting team ownership to include several soccer teams, including the Austrian Bundesliga team SV Austria Salzburg (rebranded as Red Bull Salzburg ), the Major League Soccer team the New York MetroStars (rebranded as the New York Red Bulls ) in 2006, and

2730-742: The Thai and Western markets. In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur " in English. It was popular among Thai truck drivers and labourers. While working for German manufacturer Blendax (later acquired by Procter & Gamble ) in 1982, Dietrich Mateschitz travelled to Thailand and met Chaleo, owner of T.C. Pharmaceutical. During his visit, Mateschitz discovered that Krating Daeng helped cure his jet lag . In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into an international brand. Each partner invested US$ 500,000 of savings to fund

2808-410: The US in 2010. Energy drinks generally contain methylxanthines (including caffeine), B vitamins, carbonated water , and high-fructose corn syrup or sugar (for non-diet versions). Other common ingredients are guarana , yerba mate , açaí , and taurine , plus various forms of ginseng , maltodextrin , inositol , carnitine , creatine , glucuronolactone , sucralose or ginkgo biloba . In

2886-516: The United States, some energy drinks, including Monster Energy and Rockstar Energy, were reported to be rebranding their products as drinks rather than as dietary supplements. As drinks they would be relieved of FDA reporting requirements with respect to deaths and injuries and can be purchased with food stamps , but must list ingredients on the can. Some places ban the sale of prepackaged caffeinated alcoholic drinks, which can be described as energy drinks containing alcohol. In response to these bans,

2964-427: The United States, the caffeine content of energy drinks is in the range of 40 to 250 mg per 8 fluid ounce (237 ml) serving. The FDA recommends that 400 mg per day is safe for adults, while 1200 mg per day can be toxic . Globally, energy drinks are typically attractive to youths and young adults. In 2017, global energy drink sales were about 44 billion euros . In 2017, manufacturers were modifying

3042-600: The United States. It entered Germany and the UK in 1994, the United States (via California) in 1996, the Middle East in 2000 and the Philippines in 2012. In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of US$ 4 billion. Red Bull GmbH is headquartered in Fuschl am See , an Austrian village of about 1,500 inhabitants near Salzburg . The company

3120-415: The age of 18. In November 2012, President Ramzan Kadyrov of Chechnya (Russian Federation) ordered his government to develop a bill banning the sale of energy drinks, arguing that as a form of "intoxicating drug", such drinks were "unacceptable in a Muslim society". Kadyrov cited reports of one death and 530 hospital admissions in 2012 due to "poisoning" from the consumption of such drinks. A similar view

3198-506: The age of 18. In November 2014, Lithuania became the first country in the EU to ban the selling of energy drinks to anyone under the age of 18. The Baltic state placed the ban in reaction to research showing how popular energy drinks were among minors. According to the AFP reports roughly 10% of school-aged Lithuanians say they consume energy drinks at least once a week. Norway did not allow Red Bull for

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3276-506: The amount of caffeine that they contain. Sometimes this is configured as a bomb shot , such as the Jägerbomb or the F-Bomb — Fireball Cinnamon Whisky and Red Bull. Caffeinated alcoholic drinks are also sold in some countries in a wide variety of formulations. The American products Four Loko and Joose originally combined caffeine and alcohol before caffeinated alcoholic drinks were banned in

3354-695: The collaboration of Johannes Kastner, the owner of German-based agency Kastner & Partners. Red Bull's international marketing campaign is largely linked to extreme sports . These range from motorcycle racing , such as MotoGP , Dakar Rally , motorcycle speedway , mountain biking , aerobatics , BMX , motocross , windsurfing , snowboarding , skateboarding , kayaking , rowing , wakeboarding , cliff-diving, BASE jumping, parkour , surfing , skating, freestyle motocross, rallycross , Formula 1 motor racing and NASCAR racing to breakdancing . Red Bull uses music and video games , and has enlisted celebrities, such as Eminem (sponsoring

3432-533: The company claiming breach of express warranty and unjust enrichment, saying that Red Bull falsely asserted performance-enhancing benefits from the drink's ingredients that were unsubstantiated by scientific studies. On 1 May 2015, the Court approved the settlement, giving customers who had submitted claims the opportunity to receive a US$ 10 cash reimbursement or US$ 15 in Red Bull products within 150 days of affirmance on any appeal. Contrary to reports from some news outlets,

3510-408: The company sponsored more than 750 individual athletes and more than a dozen teams in various disciplines, including motorsports , soccer and esports . Austrian Formula One driver Gerhard Berger was the first athlete to be sponsored by Red Bull in 1989. Many of the company's early sponsorships were in lesser-known or extreme sports, including Olympic rower Xeno Müller , who won a gold medal at

3588-465: The company. Yoovidhya and Mateschitz each held a 49 percent share of the new company. They gave the remaining two percent to Yoovidhya's son, Chalerm , but it was agreed that Mateschitz would run the company. The product was first launched in Austria on 1 April 1987. In Thailand, energy drinks are most popular with blue-collar workers . Red Bull re-positioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts . Pricing

3666-449: The composition of energy drinks for reduced or no sugar content and lower calories, caffeine content, "clean" labels to reflect the use of organic ingredients, exotic flavors, and ingredients that may affect mood . In 2020, Red Bull had the largest global market share among energy drinks, at 43%, followed by Monster Energy at 39%, Rockstar Energy at 10%, and Amp and NOS , at 3% each. Some countries have certain restrictions on

3744-487: The deaths of athletes. Reviews have noted that caffeine content was not the only factor, and that the cocktail of other ingredients in energy drinks made them more dangerous than drinks whose only stimulant was caffeine; the studies noted that more research and government regulation were needed. The American Academy of Pediatrics recommends that children not consume caffeinated energy drinks. Dr. Enuf , an "energy building" soft drink containing caffeine and B vitamins,

3822-518: The drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. The energy drink has created a market for over 150 related types of products. In the PlayStation 3 's social gaming platform, PlayStation Home , Red Bull developed its own in-game island , specifically advertising its energy drink and the Red Bull Air Race event (for which the space

3900-536: The drink. In 1984, the two founded Red Bull GmbH in Fuschl am See , Salzburg , Austria. When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai , daeng means red, and a krating (known in English as a gaur ) is a large species of wild bovine native to the Indian subcontinent . Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in

3978-482: The effects of caffeine and sugar, but there is little or no evidence that the wide variety of other ingredients have any effect. Most effects of energy drinks on cognitive performance , such as increased attention and reaction speed, are primarily due to the presence of caffeine. Other studies ascribe those performance improvements to the effects of the combined ingredients. Advertising for energy drinks usually features increased muscle strength and endurance, but there

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4056-501: The energy drink Monster Energy . Hansen Natural Company changed their name to Monster Beverage Corporation after an agreement by shareholders to change the name after Monster Energy became the largest source of revenue. The company's previous beverages were taken ownership of by the Coca-Cola Company . The energy shot product, an offshoot of the energy drink, was launched in the US with products such as 5-Hour Energy , which

4134-622: The fifth-tier German team SSV Markranstadt (rebranded as RasenBallsport Leipzig ) in 2009, which the company sought to move to the top of the German Bundesliga . RB Leipzig has been divisive and the subject of protests by some fans but has also experienced rapid success, climbing through the German soccer divisions to get a place in the top-flight German Bundesliga and earning berths in the UEFA Champions League in 2017–2018 and 2019–2020,

4212-614: The latter trip ending with a semi-final loss to Paris St. Germain . The company also sponsors the Los Angeles Clippers NBA team and Red Bull 3X, a series of men's and women's 3x3 basketball tournaments. In the 2010s, Red Bull began sponsoring gamers and esports organizations, including OG , G2 Esports and Cloud9 , and founded the Red Bulls League of Legends team. In 2021, Red Bull sponsored Hoang Anh Gia Lai from V.League 1 . In May 2024, Red Bull bought

4290-519: The legal limit and were recalled. The Canada Border Services Agency is supposed to stop such products from entering the country but does not often patrol energy drinks to verify that they meet regulations. In 2009 under the Ministry of Social Protection , Colombia prohibited the sale and commercialization of energy drinks to minors under the age of 14. In 1997, Denmark banned the sale of Red Bull. The Danish Veterinary and Food Administration criticized

4368-407: The marketers can change the formula of their products. In January 2019, President Shavkat Mirziyoyev of Uzbekistan signed a law that imposes a number of restrictions on energy drinks. To protect the younger generation, a rule was introduced prohibiting the sale of energy drinks to persons under the age of 18. Advertising of energy drinks was prohibited on television and radio from 7:00 to 22:00. It

4446-402: The only one for the team to score points all season. However the team would manage one victory at Mugello . This helped the team gain a sixth place in the team's championship, while Peter and Wendlinger would tie for 14th in the driver's standings. 2007 saw improvement from the renamed team, even though they lost the backing of their primary sponsor Red Bull. Ryan Sharp replaced Peter while

4524-458: The plaintiffs had not alleged that the drink did not give consumers actual wings. Since 1992, Red Bull is known for making a series of animated commercials under the slogan "Red Bull gives you wings", featuring squint-eyed large-nosed characters who grow a pair of wings after drinking the product. To this day, the campaign has been broadcast in over 170 countries worldwide. The commercials were directed by artists Tibor Hernádi and Horst Sambo with

4602-483: The products of this kind bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles, or cans styled to resemble such containers. These eiyō dorinku (literally, ' nutritional drinks ' ) are marketed primarily to salarymen . Bacchus-F , a South Korean drink closely modeled after Lipovitan, also appeared in the early 1960s and targets a similar demographic. In Europe, Dietrich Mateschitz , an Austrian entrepreneur, introduced

4680-585: The sale and manufacture of energy drinks. A ban was challenged in the European Court of Justice in 2004 and consequently lifted. In Australia and New Zealand, energy drinks are regulated under the Australia New Zealand Food Standards Code ; limiting the caffeine content of 'formulated caffeinated beverages' (energy drinks) at 320 mg/L (9.46 mg/oz) and soft-drinks at 145 mg/L (4.29 mg/oz). Mandatory caffeine labeling

4758-555: The sale of energy drinks in 2019. In 2024 the Norwegian Consumer Council called for an age limit after seeing energy drink sales increase dramatically since 2019. The Food Safety Authority, as of 2024 , now disagrees with an age limit as it states it is hard to ascertain if children, specifically, are drinking more energy drinks. A majority of Norwegians support an age limit on energy drink purchases. Since 1 January 2024, energy drinks have been banned for individuals under

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4836-535: The sale of energy drinks to under-16s. The UK government plans to end the sale of energy drinks to under-16s in the future. In January 2018, many United Kingdom supermarkets banned the sale of energy drinks containing more than 150 mg of caffeine per liter to people under 16 years old; this was followed by the UK government announcing that it planned to ban all sales of energy drinks to minors in 2019. However, in 2022 such plans were reported to have been scrapped by Health Secretary Sajid Javid . As of 2013 in

4914-639: The team would abandon their Porsche to fully concentrate on the Aston Martins. A second victory would come at Monza , followed by the team leading early in the Spa 24 Hours before mechanical issues forced them to drop out. The team would improve to fourth in the championship following another victory in Italy, this time at Adria . At the next round of the FIA GT Championship in Brno Wendlinger qualified

4992-433: The third most valuable soft drink brand, behind Coca-Cola and Pepsi . Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023. Originally available only in a single nondescript flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink , the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings",

5070-607: The word energy drink was listed for the first time in the Merriam-Webster's Collegiate Dictionary . Energy shots are a specialized kind of energy drink. Whereas most energy drinks are sold in cans or bottles, energy shots are usually sold in smaller 50ml bottles. Energy shots can contain the same total amount of caffeine, vitamins or other functional ingredients as their larger versions, and may be considered concentrated forms of energy drinks. The marketing of energy shots generally focuses on their convenience and availability as

5148-428: The years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a different flavour from the original, called Red Bull Sugarfree . In 2012, Red Bull released Red Bull Total Zero , a variant with zero calories. In 2018, the company released Red Bull Zero ,

5226-427: Was ice hockey 's EC Salzburg during the 1987–88 season . Red Bull acquired the club outright in 2000. Since 2014, Salzburg has also hosted the company's joint ice hockey and soccer academy. Red Bull became the title sponsor of DEL team EHC München in 2012, and took full ownership the following year. It also financed the team's new arena , SAP Garden . In 1995, Red Bull sponsored its first motorsports team,

5304-586: Was a key differentiator, with Red Bull positioned as a premium drink and Krating Daeng as a lower cost item. In many countries, both drinks are available, dominating both ends of the price spectrum. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide. During the 1990s, the product expanded into Hungary, Slovenia, Germany, the Czech republic, Croatia, the United Kingdom, Australia, and

5382-641: Was a preventative measure, as all research shows that consuming high-energy drinks can have a detrimental impact on the ability of young people to concentrate in class." The school negotiated for their local branch of the Tesco supermarket to display posters asking students not to purchase the products. Similar measures were taken by a school in Oxted , England, which banned students from consuming drinks and sent letters to parents. While not yet age-restricted by legislation, all major UK supermarkets have agreed to voluntarily stop

5460-480: Was also completely banned in printed publications intended primarily for children and adolescents, in medical, sports and educational institutions. In India, the Food Safety and Standards Authority of India (FSSAI) regulates the manufacturing, packaging, labeling, and sale of energy drinks. As recommended by FSSAI, taurine is limited to 2000 mg/day, D-glucuronic-Y-lactone is limited to 1200 mg/day, Inositol

5538-599: Was challenged by the European Commission, and partially upheld by the European Court of Justice in 2004. The French food safety agency relented in 2008, because it was unable to prove a definite health risk, taurine-related or not. In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery , to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich

5616-476: Was created in the United States in 1949. The New York Times states that "the energy drink, as we know it", however, was born in post World War II Japan. In 1962, Taisho Pharmaceutical produced Lipovitan D, a herbal “energizing tonic” that was sold in minibar-sized bottles. The tonic was originally marketed towards truck drivers and factory workers who needed to stay awake for long shifts. However, in Japan, most of

5694-435: Was derived from a similar drink called Krating Daeng which originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya . While doing business in Thailand, Austrian entrepreneur Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag . Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as by carbonating

5772-640: Was entered to drive the Porsche at the last minute. They failed to finish due to gearbox failure, seventeen hours into the race. Jetalliance will return to the FIA GT in 2008 with two Aston Martin DBR9's, numbered 33 and 36 like they were in 2007. Car #33 will be driven by last years drive pairing of Karl Wendlinger and Ryan Sharp. Lichtner-Hoyer will once again pilot the #36 car, but will not be paired with Robert Lechner, but with Alex Müller. Jetalliance have partnered up with

5850-501: Was expressed by Gennady Onishchenko , Chief Sanitary Inspector of Russia. In 2001, the UK Committee on Toxicity investigated Red Bull, finding it safe but issuing a warning against its consumption by children and pregnant women. In 2009, a school in Hove , England, requested that local shops refrain from selling energy drinks to students. Headteacher Falklanda Sanders added that "This

5928-456: Was first released onto the market in 2004. A consumer health analyst explained in a March 2014 media article: "Energy shots took off because of energy drinks. If you’re a white collar worker, you’re not necessarily willing to down a big Monster energy drink, but you may drink an energy shot." In 2007, energy drink powders and effervescent tablets were introduced, whereby either can be added to water to create an energy drink. On 14 August 2012,

6006-487: Was on pole because he did his lap before Lechner). Meanwhile, Wendlinger had qualified the #33 car in third place. The results from Nogaro for the two Jetalliance cars were: fifth place for the #33 car with Wendlinger and Sharp and ninth for Lechner and Lichtner-Hoyer. The last race of the 2007 FIA GT Championship season was in Zolder , during qualifying the #36 car first jumped into pole position only to beaten by his teammate in

6084-623: Was told its name could "confuse" customers and "tarnish" its trademark. The two companies reached a settlement permitting Redwell to continue using its name. In 2014, Red Bull entered into a US$ 13 million settlement to resolve two consumer class action lawsuits in the United States District Court for the Southern District of New York. Named as plaintiffs were Benjamin Careathers, David Wolf, and Miguel Almarez, who had sued

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