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82-576: The company was founded in Berlin's Kreuzberg district in 2000. VeriSign was a successful internet security company that had a series of product lines that connected mobile network companies' text message networks together securely, processing about 3 billion per day in 2004. VeriSign CEO Stratton Sclavos recognised that with VoIP products developing, the revenues could decrease, and so he hired Vernon Irvin as Executive Vice President and General Manager of VeriSign's Communications Services division to solve

164-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference

246-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of

328-542: A deal with Kevin Liles , President of Warner Music Group , to provide mobile consumers with early access to hip-hop artist Mike Jones' debut album " Who Is Mike Jones? " —in return, Jones created the first artist-endorsed Jamster ring-tone advertisement in the US. When "Who is Mike Jones" was released it debuted among the top 5 albums on the Billboard charts and went on to sell over

410-603: A million copies. The Crazy Frog ringtone did the same in Europe. Jamba/Jamster boomed—when VeriSign bought the business it had a turnover of $ 15 million per quarter and 3 quarters later this increased to $ 150 million a quarter—in 2005 the company made close to $ 600 million in revenue . VeriSign expanded Jamba/Jamster by the acquisitions of UNC-Embratel and Unimobile. Jamster also added to its revenues by adding "impulse purchasing"—when you downloaded one ringtone, you were offered others. This turned into interactive advertising, for which

492-511: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off

574-578: A new content distribution platform which also integrated with the internet, which was both secure and auditable—now all they needed was the content. VeriSign relocated Jamba's HQ Office to prestige premises in the Dom Aquarée building near Alexanderplatz in the centre of Berlin. In 2005 Jamba started doing business in China. While Irvin sourced content, Jamba became Jamster in the United States. Irvin struck

656-556: A result, housing was of low quality, but cheap, which made the borough greatly attractive to immigrants. Starting in the late 1960s, increasing numbers of students, artists, and immigrants began moving to Kreuzberg. Enclosed by the Berlin Wall on three sides, the area became famous for its alternative lifestyle and its squatters , especially the SO36 part of Kreuzberg. Starting in 1987, there have been violent riots in SO36 on Labour day. After

738-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout

820-577: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on

902-508: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It

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984-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including

1066-543: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which

1148-618: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout

1230-641: Is a district of Berlin , Germany. It is part of the Friedrichshain-Kreuzberg borough located south of Mitte . During the Cold War era, it was one of the poorest areas of West Berlin , but since German reunification in 1990, it has become more gentrified and is known for its arts scene. The borough is known for its large percentage of immigrants and descendants of immigrants, many of whom are of Turkish ancestry . As of 2006, 31.6% of Kreuzberg's inhabitants does not have German citizenship. Kreuzberg

1312-471: Is known for its diverse cultural life and experimental alternative lifestyles, and is an attractive area for many. However, some parts of the district are still characterized by higher levels of unemployment. Kreuzberg is bounded by the river Spree in the east. The Landwehrkanal flows through Kreuzberg from east to west, with the Paul-Lincke-Ufer street running alongside it. Other characteristics are

1394-658: Is the point of the highest elevation in the Kreuzberg locality, which is 66 m (217 ft) above sea level. The hill is traditionally a place for weekend trips. It received its name from the 1821 Prussian National Monument for the Liberation Wars by Karl Friedrich Schinkel within the Viktoriapark , built in commemoration of the Napoleonic Wars . Except for its northernmost part—the quarter Friedrichstadt (established at

1476-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that

1558-516: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for

1640-617: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on

1722-514: The Hobrecht-Plan in an area that came to be known architecturally as the Wilhelmine Ring . Far into the 20th century, Kreuzberg was the most populous of Berlin's boroughs even in absolute numbers, with more than 400,000 people, although it was and still is geographically the smallest. As a result, with more than 60,000 people per square kilometer (160,000 people/sq mi), Kreuzberg had

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1804-506: The SMS code needed to cancel all subscriptions. Jamba! advertised aggressively on youth-oriented channels such as MTV and German VIVA . In 2004, it spent €90 million on television advertising in Germany alone. In Jamba! countries in Europe, it was not uncommon to see a multitude of the same Jamba! commercials on television in the same commercial break. An online petition in Germany protesting against

1886-459: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which

1968-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music   ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where

2050-742: The American bombing by over a thousand aircraft on 3 February 1945. In remembrance of the old tradition, the Axel Springer press company erected its German headquarters at Kochstraße again, right next to the Berlin Wall . In July 1945, most of the then district was assigned to the American Sector. After the Berlin Wall was built, the most important transit location to East Berlin was Checkpoint Charlie . After World War II, Kreuzberg's housing rents were regulated by law which made investments unattractive. As

2132-549: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on

2214-492: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at

2296-481: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,

2378-457: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising

2460-455: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,

2542-600: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from

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2624-491: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which

2706-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,

2788-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,

2870-553: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had

2952-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in

3034-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,

3116-637: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,

3198-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of

3280-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has

3362-418: The end of the 17th century)—today's Kreuzberg was a very rural place until well into the 19th century. This changed when, in the 1860s, industrialization caused Berlin to grow rapidly. This called for extensive housing—much of which was built exploiting the dire needs of the poor, with widespread land speculation. Many of Kreuzberg's buildings originate from that time. They were built on the streets laid out in

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3444-468: The epicenter of LGBTQ life and arts in Berlin. Kreuzberg is home to the Schwules Museum , established in the 1980s and dedicated to preserving, exhibiting, and discovering queer history, art, and culture. MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as

3526-541: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under

3608-439: The fall of the Berlin Wall, Kreuzberg suddenly found itself in the middle of the city again. The initially cheap rents and the high concentration of 19th-century housing made some parts of the borough more attractive as a residential area for a much wider (and richer) variety of people. Today, Kreuzberg has one of the youngest populations of all European city boroughs; statistically, its population has been completely swapped twice in

3690-416: The finest new-wave venues in the world. There has also been a significant influence stemming from African-American and hip hop culture on Kreuzberg's youth and the area has become a centre for rap and breakdance within Berlin. Though the majority of Kreuzberg's residents are of German or Turkish descent , some identify more with (African-)American or other cultures. Hip hop was largely introduced to

3772-639: The firm's advertising practices drew some 200,000 signatures. In late September 2006 television channels MTV , ProSieben , RTL II and Viva cited ethics concerns over refusing to air Jamba's advertisement for a Hitler themed SMS-downloadable cartoon titled "Der Bonker". Illustrator Walter Moers 's short film depicts Hitler in toilet humour scenes with his dog Blondi and three German uniformed rubber ducks. The work had earned criticism from some Jewish memorial groups and politicians, while garnering praise from others. Kreuzberg Kreuzberg ( German pronunciation: [ˈkʁɔʏtsbɛʁk] )

3854-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to

3936-468: The flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of

4018-709: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on

4100-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where

4182-473: The highest population density in Berlin. Kreuzberg became a district of migration during the late 19th century when Berlin began growing rapidly as an economic and cultural hub. Before World War II, it was home to a diverse population, with a large portion of the population being Ashkenazi Jews . Central to Kreuzberg Jewish life was the Fraenkelufer Synagogue , with a capacity of 2,000. This synagogue

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4264-523: The incorporation of suburbs and the reorganisation of Berlin into twenty boroughs. The eastern Friedrichsvorstadt, the southern Friedrichstadt , the western and southern Luisenstadt , and the Tempelhofer Vorstadt were merged into the new sixth borough of Berlin, first named Hallesches Tor . On 27 September 1921, the borough assembly of Hallesches Tor decided to rename the borough after the homonymous hill . Kreuzberg, literally meaning 'cross hill',

4346-520: The last two decades. Berlin's 2001 administrative reform combined Kreuzberg with Friedrichshain to form the new borough of Friedrichshain-Kreuzberg . Since the two areas are linked only by a single bridge over the Spree River, the Oberbaumbrücke , this combination seemed awkward to many residents. The two areas not being able to agree on a common location for the future borough's city hall,

4428-471: The major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV

4510-399: The mobile owner was charged, sometimes unknowingly. This created controversy in Europe, and was quickly withdrawn. Later developments included a collaboration with L'Oréal encouraging users to send in photos to find 'America's next supermodel' and promoting VeriSign Back-Up as a mechanism to re-download music tracks a customer had previously bought to a different mobile phone, for example if

4592-443: The mobile services company to Jesta Digital . Jamba! had drawn criticism for allegedly misleading customers in its service advertisements . In general, Jamba! services were sold as a subscription, despite advertising that seems to imply that customers are buying a one-off phone ringtone . The company drew criticism for making it difficult to unsubscribe; for example, during December 2005, Jamba!'s German website FAQ did not mention

4674-536: The murdered Jews who lived in the area. In addition to housing, Kreuzberg was also an industrial center of Berlin. The "export quarter" along Ritter Street consisted of many profitable small businesses, and the "press quarter" along Koch Street ( Friedrichstadt ) was the home of most of Germany's large newspapers, as well as the Ullstein , Scherl , and Mosse book publishers. Both industrial quarters were almost entirely destroyed by air raids during World War II , with

4756-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved

4838-572: The old U-Bahn line of the present-day U1, Görlitzer Park in the SO36 district, and Viktoriapark on the slope of Kreuzberg hill in SW 61 . Kreuzberg is divided into 2 zones ( Ortslagen ): In contrast to many other areas of Berlin, which were villages before their integration into Berlin, Kreuzberg has a rather short history. It was formed on 1 October 1920 by the Greater Berlin Act , which provided for

4920-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It

5002-496: The present location in Friedrichshain was decided by flipping a five- Mark coin. Kreuzberg has historically been home to Berlin's punk rock movement as well as other alternative subcultures in Germany. The SO36 club remains a fixture on the Berlin music scene. It was originally focused on punk music and in the 1970s was often frequented by Iggy Pop and David Bowie . In those days, the club rivalled New York's CBGB as one of

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5084-665: The previous phone was stolen, broken or lost. On 12 September 2006 News Corporation announced it would pay approximately $ 188 million for 51% shares in Jamba! and would combine it with Fox Mobile Entertainment assets, such as Mobizzo , with Lucy Hood , formerly President of Fox Mobile Entertainment, becoming CEO of the joint venture. On 23 October 2006 it was announced that Vernon Irvin would join XM Satellite Radio as Chief Marketing Officer. In late December 2010, Jesta Group acquired Fox Mobile Group from News Corp. Jesta Group renamed

5166-510: The problem. Irvin saw good but technical and expensive products, but saw the volumes of exchange over the system as the solution. In late 2004 under Irvin's direction, VeriSign bought Jamba for $ 270 million. Jamba at the time built mobile applications, games, ringtones and wallpapers, and was also in over 40 countries worldwide. The VeriSign team had recognised that there were twice as many mobile phones as there were computers, which also had built-in computer technology. Effectively, VeriSign now had

5248-923: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also

5330-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that

5412-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV

5494-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit   ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating

5576-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as

5658-524: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been

5740-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use

5822-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,

5904-611: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While

5986-578: The youth of Kreuzberg by the children of American servicemen who were stationed nearby until the reunification of Germany . The art collective Berlin Kidz who are known for their pichação influenced graffiti , parkour , and train surfing are from the Kreuzberg area. The Carnival of Cultures , a large annual festival, celebrates different cultures and heritages with colourful street parades and festivities including street entertainment, food, arts and craft stalls, music, and art. Kreuzberg has long been

6068-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and

6150-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said

6232-478: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as

6314-458: Was destroyed during Kristallnacht , as were numerous Jewish businesses and property. The vast majority of Kreuzberg's Jews were deported to their deaths between 1942 and 1944 by the Nazis during The Holocaust , and their houses and businesses were seized and given to ethnic Germans. The Jewish Museum Berlin stands in Kreuzberg, and many Stolpersteine can be seen on Kreuzberg streets, commemorating

6396-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,

6478-582: Was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer

6560-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed

6642-512: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating

6724-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like

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