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83-570: John Patrick Douglass ( / ˈ d ʌ ɡ l ə s / ; born June 30, 1988), better known as jacksfilms , is an American YouTuber , videographer , musician, and sketch comedian . He is best known for his series Yesterday I Asked You (YIAY) and Your Grammar Sucks (YGS) , in which he commentates on content sent by fans. Douglass' career on YouTube spans over 18 years. Born in Columbia, Maryland , Douglass created his main YouTube channel in 2006. His content

166-411: A free-to-play online party game for iOS , Android , and Steam , where players compete to answer prompts in the funniest way possible. On November 8, 2022, the game received a 2.0 update, which introduced a revamped voting system. The game ended service in 2024. On April 24, 2021, Douglass reworked the series to a blind format, where his team picks the answers for him to react on camera. This would be

249-579: A high five to the camera and says "Top of the morning to ya, laddies", although he had decided to use the catchphrase more sparingly by 2023. He chose to use a stereotypical catchphrase for his intro to express his Irish identity to viewers of his videos, wearing a flat cap for the same reason. He has speculated that his Irish identity and accent has contributed to his success, saying that "[w]hen some young lad comes around and he starts screaming in an Irish accent and swearing, it's like people getting their own Irish drug". His videos also typically end with

332-476: A biographical documentary entitled How Did We Get Here? which featured footage from his tour of the same name. McLoughlin is a co-founder of the clothing brand Cloak with fellow YouTuber Markiplier and the founder and owner of the Top of The Mornin' Coffee company. He is also an active philanthropist , participating in fundraisers that have raised tens of millions for charitable organizations. Seán William McLoughlin

415-689: A biographical retelling of McLoughlin's childhood in Ireland to his rise as a popular YouTuber, alongside segments in which McLoughlin would play games with his fans. In February 2018, McLoughlin released dates for a US and Canada run of the How Did We Get Here tour. That July, he performed the show at the Just for Laughs comedy festival in Montreal . In 2018, it was announced McLoughlin would produce exclusive content for livestreaming platform Twitch as part of

498-634: A catchphrase encouraging his audience to "punch the 'like' button in the face, like a boss!" Another theme that is present throughout McLoughlin's content is the colour green which represents his Irish heritage and is present in his YouTube logo "Septic Eye Sam". McLoughlin's videos are highly edited. They feature commentary in response to the games he plays which is improvised rather than being pre-planned, incorporating humour, funny voices, laughter, and swearing. His commentary has been described as "genuine" and "authentic" by TheJournal.ie , and as composed of "talking-head, stream-of-consciousness comedy" by

581-459: A charity livestream alongside actor Emilia Clarke , raising $ 260,000 for her charity SameYou which is devoted to brain injury recovery. In December 2019, McLoughlin raised over $ 300,000 for Child's Play for his annual Thankmas charity stream. In January 2020, McLoughlin hosted a livestream which raised over $ 200,000 in four hours for the bushfires in Australia . In April 2020, McLoughlin hosted

664-543: A goal of raising $ 10 million overall. The goal of $ 10 million was successfully reached during the final hour of the stream. McLoughlin's 2023 Thankmas stream also raised money for World Central Kitchen and was presented live from the Orpheum Theater in Los Angeles. It raised $ 6 million, bringing the total money raised as part of McLoughlin's Thankmas charity streams to over $ 25 million. McLoughlin has been critical of

747-551: A joint podcast series, Erin is the Funny One, where they discuss various topics including pop culture, tech, and celebrity news. YouTuber A YouTuber is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube , typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in

830-556: A livestream which raised over $ 650,000 in 12 hours for COVID-19 relief funds. Including subsequent livestreams in collaboration with McLoughlin, the #HopeFromHome campaign raised over $ 1.7 million. In June 2020, McLoughlin raised over $ 600,000 for the Black Lives Matter organisations The Bail Project , NAACP Empowerment Programs, Color of Change , and the Advancement Project . In October 2020, McLoughlin participated in

913-660: A multi-year deal with Disney's Digital Network. In January 2019, McLoughlin signed with the talent agency WME and later that year signed with the multi-channel network Studio71 . McLoughlin was set to appear at the Metarama Gaming + Music Festival in October 2019 alongside acts such as Marshmello , Logic , and Ninja , but the event was cancelled due to a lack of funding. In 2020, McLoughlin participated in Summer Game Fest , an event that ran from May to August following

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996-501: A new channel, JJJacksfilms , where he reviews and critiques reaction videos . Douglass has collaborated with a variety of other YouTubers, including PewDiePie , Markiplier , RoomieOfficial , h3h3Productions and Dan Bull . The hundredth installment of Your Grammar Sucks includes contributions from jacksepticeye , Rhett and Link , Ryan Higa , and Vsauce . John Patrick Douglass was born on June 30, 1988 to David Douglass and Donna Douglass. He grew up in Columbia, Maryland , and

1079-759: A new series called Creator Bingo . He stated that viewers could send him content through a Google Form , and that he would react to it, giving constructive criticism and advice in order to better their content, along with marking a Bingo board based on what happened in the video. He continued to stress the importance of crediting the creators, providing links to videos submitted and only reacting to videos he had permission to react to. Douglass currently resides in Los Angeles , California . In 2018, Douglass married his long-time partner Erin. They have three American Eskimo dogs which are named after ice cream snacks: Klondike, Sundae, and Chipwich. In 2021, Douglass and Erin created

1162-478: A percentage of its sales revenue to charities, and has raised money for the World Health Organization 's COVID-19 Solidarity Response Fund and The Trevor Project in this way. He left the business in 2023. On 15 June 2020, McLoughlin announced that he was launching his own coffee company, named Top of The Mornin' Coffee, and that it would start its pre-orders on the same day. He also announced that

1245-532: A platform that allows creators to offer ticketed online events. The documentary covers McLoughlin's life from his childhood to his career as a YouTube personality and includes footage from his tour of the same name. In a July 2022 episode of the Trash Taste podcast, McLoughlin said that he would likely not continue streaming on Twitch because he wanted to focus more on his edited YouTube content. In 2023, McLoughlin and Chris Redd together co-hosted The Gamer and

1328-566: A segment within Jackask , where he asks his audience questions and reads humorous responses. Originally intended to be a daily series, new episodes are released every few days. Yesterday I Asked You is Douglass' most successful series, with over 600 episodes as of 2024. He has adapted it into various other formats, including a board game, a book, a YouTube Originals show, a tour, and an online party game with Be Funny Now. Since 2018, Douglass has streamed regularly on Twitch . In 2023, Douglass created

1411-470: A series called PMS (parody, music, sketch). Although Your Grammar Sucks and Yesterday I Asked You later became the main focus of his channel, Douglass continues to upload PMS videos. On June 20, 2011, Douglass began the series Your Grammar Sucks ( YGS ), mocking internet comments with excessive grammatical and spelling errors. Your Grammar Sucks would ultimately be the catalyst that jumpstarted Douglass's popularity on YouTube, and on June 27, 2013,

1494-515: A surprise algorithm test from YouTube which changed the order of videos displayed in its subscription feed by stating, "People use the subscription tab to mainly avoid this sort of algorithmic behavior. Please keep that to the home page and recommendations." In March 2022, McLoughlin released a video complaining about an increased level of scams and spam comments on his videos. Similar videos were also released by Linus Sebastian and Marques Brownlee , leading to YouTube taking steps to counteract

1577-406: A week later, YouTube temporarily demonetized Shelesh's entire channel, writing on Twitter: "off-platform actions that put others' personal safety at risk harm our community & the behavior on both sides isn't what we want on YT. Hoping everyone helps move this convo to a better place." On October 20, 2023, Shelesh issued an apology to Douglass, her fanbase, and to the wider YouTube community, in

1660-608: Is an Irish YouTuber whose videos focus on gaming , comedy and vlogging . Raised in Cloghan, County Offaly in Ireland, McLoughlin played video games from a young age. He started uploading videos to YouTube in December 2012 and his channel grew rapidly in the following years, reaching a million subscribers in 2014 and 10 million by 2016. Throughout 2017, McLoughlin appeared on Disney XD and Irish national television before touring in Europe and

1743-414: Is in that more accepting, open space. There's still a lot of groundwork to be doing, just like in real life and things like LGBTQ representation. But I think we're going in the right direction." McLoughlin dated Danish social media influencer Signe "Wiishu" Hansen between 2015 and 2018. He is currently in a relationship with Dutch YouTuber Evelien "Gab" Smolders. McLoughlin has played the drums since he

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1826-980: Is primarily of Irish ancestry. During high school he started to develop a love for music, learning to play the French horn and the piano . In May 2006, during his senior year of high school, he created short video sketches for a school assignment, leading him to decide to create films. The next month, he started using YouTube and uploading videos. After graduating from high school, Douglass attended American University , where he majored in film and minored in music theory. Douglass launched his main YouTube channel jacksfilms on June 26, 2006. He uploaded "The WTF Blanket ( Snuggie Parody)" on January 22, 2009, and it remains his most-viewed video as of September 2024, amassing over 25.8 million views. Many of Douglass's early videos consisted of sketch comedy, music videos, or parodies, often about infomercials , and Apple or Samsung phones. Douglass has subsequently grouped these videos as part of

1909-567: Is that sense of coming together and watching something together." McLoughlin has also spoken positively about Twitch-competitor YouTube Gaming following policy changes at Twitch reducing the revenue share taken by streamers on the site, saying "What a mess. Owned by Amazon and acting like some amateur platform. It's no wonder so many of your partners are jumping ship to YT." In 2023, McLoughlin claimed fellow YouTuber MrBeast had ruined YouTube by making it "more about views, money, and popularity than ... about having fun". MrBeast initially called

1992-510: The Gamergod88 series, which parodied Let's Play videos on YouTube. Gamergod88 was short-lived, and the last episode was uploaded in the same year. Douglass created the Yesterday, I Asked You ( YIAY ) series in 2015, which involves him asking various questions to his audience and reading his favorite responses. The series was inspired by a segment on Jackask where the roles between him and

2075-1011: The Irish Examiner , The Irish Times , The Times , and The Guardian . McLoughlin's YouTube content consists mainly of Let's Plays , as well as comedy gaming videos and vlogs . According to TheJournal.ie , the games that McLoughlin plays on his channel are "a mixture of both conventional and weird titles". His content also commonly features collaborations with other popular YouTubers, particularly Markiplier and PewDiePie who are both close friends with McLoughlin. As well as YouTubers, McLoughlin's channel has also featured traditional celebrities, including interviews with Tom Holland , Dwayne Johnson , Kevin Hart , Brad Pitt , Chris Hemsworth , and Margot Robbie . Other content that regularly appears on his channel includes comedy sketches, short films, charity livestreams, and Q&A sessions. His videos typically begin with an intro in which he gives

2158-576: The Star Tribune . He calls himself the "most energetic video-game commentator on YouTube", and has described his content as an "assault on the senses" that people "either love or hate". In an interview with the Irish Independent , he described the format of his videos as him playing and talking over video games with a lot of swearing. He has cited his use of swearing as a key aspect to his success saying, "There's lots of swearing. The more you swear

2241-721: The COVID-19 pandemic . In 2020, Time named Neto and fellow YouTuber JoJo Siwa to its annual list of the world's 100 most influential people. Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube. YouTubers can earn revenue from Google AdSense . Additionally, they can supplement their income through affiliate links , merchandising , and 3rd party memberships using platforms such as Patreon . Popular channels have garnered corporate sponsors, who pay to be included in

2324-479: The first-generation iPhone SE , Galaxy S8 , and iPhone X . These parodies received media attention from CNET and Kotaku . On April 15, 2018, Douglass won the 2018 Shorty Award for YouTuber of the Year. After Douglass made videos poking fun at The Emoji Movie , he received a package from the film's marketing team on July 20, 2017, thanking him for being "the [No. 1] fan of The Emoji Movie ". They invited him to

2407-615: The "top 30 earners under the age of 30", leading to him receiving a wide coverage in the Irish media and a greater exposure to people in the country who had not seen his YouTube content. McLoughlin toured throughout September–October 2017, in the US with his How Did We Get Here tour, and later in the UK and Europe with the Game Grumps on their Ready Player 3 tour. The How Did We Get Here show consisted of

2490-468: The 2006 Time Person of the Year issue. Influential YouTubers are frequently described as microcelebrities . Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by

2573-561: The 2016 YouTube Rewind . McLoughlin co-starred as the antagonist in the second season of the YouTube Red show Scare PewDiePie . Initially planned to premiere on 9 March 2017, the season was cancelled prior to release due to controversy surrounding PewDiePie and the use of anti-semitic imagery on his channel. Following the controversy, it was confirmed that the Revelmode network had been shut down by Disney. Subsequently, McLoughlin

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2656-581: The Mouth , a show featuring gaming creators and comedians in a mixed gaming and comedy event. McLoughlin's influence and income has been included in a number of media lists and rankings. In September 2017, he was included in Forbes ' list of the Top Gaming Influencers of 2017. The following year, he was estimated to be the eighth highest-paid YouTuber by Forbes , with estimated earnings of $ 16 million. He

2739-543: The Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform. During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In December 2010, Business Insider estimated that

2822-449: The US in 2017 and 2018 for his How Did We Get Here tour and the Game Grumps ' Ready Player 3 tour. In 2018, McLoughlin began streaming exclusive content on Twitch as part of a multi-year deal with Disney Digital Network . He continued to create YouTube videos and appear in live events, including Summer Game Fest in 2020. In 2021, McLoughlin appeared in the film Free Guy starring Ryan Reynolds . The following year, he released

2905-686: The YouTuber MrBeast 's Team Trees fundraising campaign, raising over $ 150,000 for the Arbor Day Foundation to plant trees in combat of climate change. In December 2020, for his annual Thankmas stream, McLoughlin raised over $ 1.4 million in 10 hours for the Red Nose Day campaign. Including subsequent livestreams in collaboration with McLoughlin, the campaign raised over $ 4.6 million. In December 2021, McLoughlin teamed up with fundraising platform Tiltify for his annual Thankmas stream in aid of

2988-589: The age of seven and as a child he spent time playing on the Nintendo Game Boy in a neighbourhood treehouse, later describing how he found a sense of belonging in games. He was given his nickname "Jack Septic Eye" after a childhood accident during a football match in which he injured his eye. When he was 18, McLoughlin and his family moved to a cabin in Ballycumber . McLoughlin studied music technology and production at Limerick Institute of Technology . In

3071-464: The amount to one per day. In July 2018, McLoughlin announced in a video uploaded to his YouTube channel that he would be taking his first short break from uploading to his channel, citing struggles with his mental health and burnout . The video was among a wave of videos released at the time by various online content creators that focused on creator burnout and was praised by fellow YouTuber Shane Dawson who said that he had felt similar feelings. In

3154-476: The audience and interaction between the character and audience members on social media websites such as Twitter. McLoughlin's audience also engages with his content in the form of creating fan fiction . In addition to his YouTube content, McLoughlin also produces short-form videos for TikTok , which tend to focus on more personal content compared to his YouTube channel. For the first five years of his career, McLoughlin uploaded two videos per day, later reducing

3237-428: The audience were switched. Originally intended to be a daily series, as implied by the title, new episodes are now released on a weekly or semi-weekly basis. In a typical episode, Douglass reads and reacts to answers submitted by his audience in response to a previous question. At the end of the episode, Douglass proposes a new question. Throughout 2016 and 2017, Douglass released a series of phone commercial parodies, on

3320-435: The better. People react very positively to that apparently." He has also said that his success is due to "an overall package of a lot of things; energy, positivity, honesty, and consistency." McLoughlin has claimed that an inclusive community is an important part of the jacksepticeye channel, stating, "One of the main things I wanted to do on YouTube is to keep people together." McLoughlin has encouraged positivity online with

3403-455: The cancellation of E3 2020 . That October, McLoughlin announced that he would be featured in the movie Free Guy starring Ryan Reynolds , which was released in August 2021. Previously, Reynolds had appeared in a video of McLoughlin's in which they played the video game Deadpool together. McLoughlin later revealed that he had also provided advice to the director Shawn Levy on how to make

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3486-546: The changing algorithms and policies at YouTube. In November 2016, McLoughlin responded to YouTube pulling ads from " unsuitable content ", stating, "[t]his is people's careers. To completely switch how you do things and not tell anybody is a shitty thing to do." Later that year, he accused the website of using "shady tactics" and "manipulating viewers" after algorithm changes starting in September had caused channels to decrease in new views and subscribers. In May 2018, he responded to

3569-407: The channel JJJacksfilms , and began uploading videos reacting to Shelesh's content. In response, Shelesh made several social media posts accusing Douglass of sexism and content theft. On October 14, 2023, Douglass accused Shelesh of stalking and doxing after she posted information about Douglass's residence online, including recording a video of herself outside of his home on Instagram . About

3652-506: The charity New Story which combats homelessness via methods such as 3D printing houses. As part of the campaign, Tiltify provided tools for influencers on platforms such as YouTube, Twitch, Facebook , and TikTok to contribute to the event by hosting additional Thankmas charity streams. The campaign raised $ 7.6 million overall. In November 2022, McLoughlin announced he would once again be working with Tiltify to raise money for World Central Kitchen for his annual Thankmas stream, with

3735-570: The charity. Throughout 2018, McLoughlin hosted various fundraiser livestreams for charities such as the American Foundation for Suicide Prevention , the Depression and Bipolar Support Alliance , GameChanger and AbleGamers, charities which support ill and disabled gamers, St. Jude Children's Research Hospital , and Crisis Text Line , raising a total of over $ 1 million for charities that year. McLoughlin's Crisis Text Line fundraising stream

3818-476: The city's strong LGBTQ and vegan communities, and privacy concerns after fans found his home in Athlone. McLoughlin started uploading videos to YouTube under the name "jacksepticeye" in December 2012, initially focusing on voice impressions before transitioning to gameplay content. In 2013, he was mentioned in a PewDiePie video, causing his channel to go from 2,500 subscribers to 15,000 in four days. Due to

3901-530: The comments "insanely disrespectful", but later claimed he and McLoughlin had talked privately and there was no animosity between them. McLoughlin has stated the belief that video game culture should become more inclusive. He has argued that controversies with companies like Activision Blizzard and the use of slurs or " gamer words " on Twitch indicated a toxic " chad energy" in the video game industry and culture. Linking these problems to broader issues, he said "I hope whatever culture we're shifting towards

3984-616: The company had partnered with the Feya Foundation, a charity aimed at combating world hunger. In April 2023, he launched a podcast with fellow YouTuber Ethan Nestor titled Brain Leak. He also announced a comic book with comic book publisher Bad Egg, saying that he had been inspired to partner with the company after they released Godslap in collaboration with YouTuber MoistCr1TiKaL . The comic series, titled Altrverse , features characters that have appeared in his YouTube content; its first issue

4067-510: The direct connection between artist and viewer using the medium of YouTube. In 2014, the University of Southern California surveyed 13–18-year-olds in the United States on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smosh ranking as most influential. The survey

4150-506: The eighth highest paid creator on the list with an estimated income of $ 27 million. He was included in Forbes ' Top Creators 2024 at number 23 with an estimated income of $ 18 million. In June 2014, McLoughlin's channel entered the top 100 most-subscribed channels on YouTube and was the most-subscribed Irish channel according to Tubefilter . Since then his channel has been noted as the most subscribed in Ireland by multiple publications, including

4233-689: The energy that I’m known for; the energy that I like to put into my content, then I’d rather just take a step back from it and do something else." In October 2018, McLoughlin posted a video announcing Cloak, a clothing brand aimed at gamers which he created with Markiplier. In June 2020, Cloak welcomed the Twitch streamer Pokimane as a third partner and creative director for the brand. The brand has created special edition collections in collaboration with various franchises and internet personalities including Pokimane, Minecraft Dungeons , Five Nights at Freddy's , and Rhett & Link . The brand usually donates

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4316-557: The entire platform at once. When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In December 2007, YouTube launched

4399-449: The film authentic to video game culture . In July 2021, McLoughlin released a short film entitled "15 MONTHS" to his YouTube channel which Polygon described as "a moody and atmospheric exploration of his time during the pandemic ". Later that year he signed with the talent agency CAA . In February 2022, McLoughlin announced that a biographical documentary entitled How Did We Get Here? would premiere on 28 February on Moment House,

4482-439: The following years, he continued to be vocal about overwork and burnout and took multiple more breaks from uploading to his channel. In July 2020, he took a break from uploading until August, saying that he was exhausted from his uploading schedule and that he would no longer upload daily videos when he returned to making content. His first video upon his return to YouTube was viewed over 2 million times in its first day and became

4565-482: The form of a Twitter post. On November 3, 2023, Douglass posted a video to YouTube about the situation. He revealed that he and his wife had been doing "pretty rough to say the least", and said that they were scared to leave their home after the doxing, and were considering moving out. He also thanked his fans for the support after the doxing incident, and revealed his plans on repurposing the JJJacksfilms channel with

4648-683: The format that he would use from then on. On April 30, 2024, Douglass created the channel YAIY , where he reads and reacts to scripts for YIAY episodes created by a generative AI . Since 2022, Douglass has criticized YouTuber Alia "Lia" Shelesh , better known online as SSSniperWolf, over her reaction video content. Douglass's criticisms stemmed from Shelesh's use of viral videos from TikTok without attribution. Douglass also characterized her commentary as "extremely base-level" and not sufficiently transformative to qualify as fair use . Douglass had previously engaged in similar criticisms of reaction channels such as Jinx and LeafyIsHere . Douglass created

4731-475: The grammatically poor comments into a rap, a drinking game, or a sketch. An hour-long special, Your Grammar Sucks #100 , premiered on November 2015. It features several other YouTubers, including jacksepticeye , Markiplier , Rhett and Link , Ryan Higa , and Vsauce . As of 2024, it remains the most viewed instalment of Your Grammar Sucks to date. Around 2017, episodes began to be released less frequently under an inconsistent upload schedule, with plans to end

4814-452: The highest earner on YouTube during the previous year was Dane Boedigheimer , creator of the web series Annoying Orange , with an income of around $ 257,000. Five years later, Forbes released its first list of the highest-earning YouTube personalities, estimating top earner PewDiePie 's income during the previous fiscal year at $ 12 million, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow . Forbes estimated that

4897-457: The jacksfilms channel reached 1 million subscribers; this sits at a combined 6.18 million across his YouTube channels as of March 2024. In 2014, Douglass's channel jacksfilms was listed on NewMediaRockstars ' s list of the top 100 YouTube channels, ranked at #54. A typical episode of Your Grammar Sucks is between 2 and 8 minutes long, and consists of Douglass reading the comments aloud word-for-word. Some episodes feature Douglass adapting

4980-411: The next day on January 5, 2021, for free on Douglass's YouTube channel. The first episode was poorly received by viewers, with many criticising the sound design and lack of the series' usual adult humour. In response to this criticism, Douglass re-edited the following episodes to be more in line with what fans expect from the series. On May 17, 2022, Douglass and Galvanic Games released Be Funny Now! ,

5063-469: The opportunity to view exclusive content by clicking on the ad. The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel. At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on

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5146-467: The problem of creator mental health with YouTube, suggesting that the company could hide video view counts or remove the dislike button. At the same time, he said that YouTube had made him less lonely and less depressed by providing his life with "purpose". McLoughlin has attributed the success of YouTube over television to its increased sense of community, and has said that "People always seek out community, wherever they can. I think YouTube’s strongest point

5229-466: The problem. New policies were introduced which removed channels' ability to hide their subscriber counts and ability to use special characters in their channel names in order to hinder impersonation of bigger accounts. Access to enhanced comment moderation settings was also expanded to more content creators on the platform. McLoughlin has criticised the YouTube algorithm for putting pressure on creators to be constantly creating content and has discussed

5312-578: The revival of the Nickelodeon show Double Dare and starred in the Netflix dance-comedy film Work It . In 2019, Ryan's Mystery Playdate , a show starring Ryan Kaji, the then-seven-year-old host of the toy review and vlog channel Ryan's World , began airing on the Nick Jr. Channel ; later that year, NBC debuted A Little Late with Lilly Singh in its 1:35 am ET time slot. Singh's digital prominence

5395-561: The series due to repetitiveness. On May 8, 2021, Douglass switched over to the blind format where his team picks posts for him to react. On September 18, 2021, episode #145 was released, and the series came to an indefinite halt. In 2014, Douglass created the Jackask series, where he gives satirical answers to user-submitted questions. Since the introduction of a blind format in 2021, his responses have become more genuine. As of 2024, Jackask has over 100 episodes. Also in 2014, Douglass created

5478-536: The slogan "positive mental attitude", utilising the phrase in videos, campaigns and merchandising. Elements of gothic storytelling have been identified in McLoughlin's Let's Plays of horror games and in the character of Antisepticeye, which is played by McLoughlin as an evil presence on the channel. The character originated in response to a similar character called Darkiplier from Markiplier's fanbase. Its presentation utilises fan participation via direct addresses to

5561-570: The success of his channel, McLoughlin was able to make it his full-time job by May 2014. In August of the same year he hit a million subscribers, and by the end of the year he had reached 1.5 million. By February 2015, the channel had reached one billion views and 3.2 million subscribers. The following year, he gained another six million subscribers. In January 2016, he was one of the initial YouTubers signed under PewDiePie's multi-channel network Revelmode . That year, he co-hosted South by Southwest 's annual SXSW Gaming Awards , and appeared in

5644-424: The tenth-highest earner that year was Rosanna Pansino at $ 2.5 million. That year, NME stated that " vlogging has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it

5727-511: The third year of the degree, McLoughlin decided to drop out and return home to Ballycumber. He then moved to an apartment in Athlone , County Westmeath , in 2014 where he studied hotel management at the Athlone Institute of Technology , earning a Bachelor of Arts ( Honours ) degree. He lived in Athlone until 2017 when he moved to Brighton , England . Among the reasons for the move were

5810-423: The top trending clip on YouTube. In January 2021, McLoughlin took a break from recording and streaming due to personal grief following the death of his father. In July 2021, McLoughlin took another break from releasing videos to his channel which lasted over a month, saying in an interview with Polygon , "I feel like I’ve done it so often for so long that I just burnt myself out on it. I feel like if I’m not putting

5893-437: The videos. In 2018, Walmart , Nordstrom , and others sought YouTube stars as influencers . In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in their own right that offered users

5976-532: The world premiere on July 23, and sent Emoji Movie– related merchandise. Douglass launched a Kickstarter campaign for YIAY: The Board Game on October 28, 2020, transforming the YIAY video formats into a board game which combined the Cards Against Humanity format with YIAY -themed questions. On January 4, 2021, Douglass announced YIAY TIME: The Game Show , a new YouTube Originals show. It premiered

6059-462: Was a part of the Revelmode charity holiday livestream #Cringemas, with PewDiePie, Markiplier, Emma Blackery , and PJ Liguori . The group raised over $ 1.3 million under the hashtag #EndAIDS, with matching donations from the Gates Foundation and YouTube. In December 2017, McLoughlin hosted two charity streams with Blackery and Liguori to raise money for Save The Children, raising over $ 260,000 for

6142-462: Was also estimated to be the eighth highest-paid gamer by Forbes in 2019, with estimated earnings of $ 11 million, and he was announced as the third most talked about gaming personality of the year on Twitter . McLoughlin was featured on the 2020 Forbes 30 Under 30 list under the category "Sports & Games" where he was described as "Ireland's most popular YouTuber". According to research done by consumer electronics retailer Currys , McLoughlin

6225-586: Was born on 7 February 1990, the youngest of five children to John ( c. 1936 – 27 January 2021) and Florrie McLoughlin. He was raised in Cloghan in County Offaly, Ireland and also lived for a time in Banagher . His father worked for the Electricity Supply Board and his mother worked a number of jobs before she became a care-giver for his grandmother. McLoughlin began playing video games at

6308-647: Was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian YouTuber Jasmeet Singh Raina , otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer . In addition to expanding into other forms of media, several YouTubers have used their influence to raise money for charity or speak out on social issues . Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober , who helped raise over $ 20 million with their Team Trees campaign, and Felipe Neto , who publicly criticized Brazilian president Jair Bolsonaro for his response to

6391-572: Was held in December and titled "Thankmas", a title that he would go on to use for subsequent annual December charity streams leading up to Christmas. In January 2019, McLoughlin hosted a livestream which raised over $ 100,000 for the Make-A-Wish Foundation . In March 2019, McLoughlin headlined a Charity: Water livestream, raising over $ 100,000. In May 2019, McLoughlin hosted a fundraising stream for Red Nose Day 2019 raising over $ 110,000 in nine hours. In September 2019, McLoughlin hosted

6474-530: Was initially focused on parodies, music videos, and sketch comedy, or a combination thereof. Douglass has referred to this series of videos as PMS (parody, music, sketch). His musical output includes both parodies of popular songs and original content. In 2011, Douglass began Your Grammar Sucks, in which he reads comments with excessive grammatical errors. Douglass created the Jackask series in 2014, where he answers user-submitted questions satirically. In 2015, Douglass started Yesterday I Asked You , originally

6557-572: Was released in December 2023. Business Insider has called McLoughlin "one of YouTube's most prolific philanthropists". In 2019, he was presented with a Humanitarian Stream Team award by Save the Children for his fundraising work with them. In 2021, he was named one of Junior Chamber International Ireland's " Ten Outstanding Young Persons " for raising over $ 6 million for charity between 2017 and 2021. In 2022, he won Best Philanthropic Streamer at The Streamer Awards . In December 2016, McLoughlin

6640-487: Was repeated in 2015, and found six YouTubers on the first ranks, with KSI ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as Zoella , and PewDiePie . Numerous studies in the late 2010s found that YouTuber was the most desired career by children. YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as Liza Koshy , who, among other pursuits, hosted

6723-558: Was reported Kevin Paffrath made $ 5 million in just the first 3 months of 2021 and his YouTube analytics showed he made "several million" in ad revenue within the prior 12 months. By 2021, YouTuber earnings had expanded even more, with Forbes estimating that the highest earner that year was MrBeast at $ 51 million. Jacksepticeye Seán William McLoughlin ( / m ə ˈ ɡ l ɒ k l ɪ n / mə- GLOK -lin ; born 7 February 1990), better known publicly as jacksepticeye ,

6806-520: Was signed under the Disney Digital Network . In June 2017, Polaris, a division of The Walt Disney Company , announced that McLoughlin would be featured in the series Polaris: Player Select on the television channel Disney XD as part of a new programming block for the channel called D | XP . Later that year, McLoughlin was featured on the RTÉ 2 two-part documentary Ireland's Rich List as one of

6889-409: Was the 6th most popular gaming streamer of 2021. McLoughlin was included in Forbes ' Top Creators 2022 list at number 15. He was also the seventh-highest earning gaming YouTuber in 2022 according to an analysis by casino review site Casino Alpha, with an estimated income of €7.3 million from his YouTube videos that year. McLoughlin was again listed at number 15 in Forbes ' Top Creators 2023, being

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