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138-524: Iron Man 3 (titled onscreen as Iron Man Three ) is a 2013 American superhero film based on the Marvel Comics character Iron Man , produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures . It is the sequel to Iron Man (2008) and Iron Man 2 (2010), and the seventh film in the Marvel Cinematic Universe (MCU). The film was directed by Shane Black from

276-728: A co-production with Thailand . This rise in popularity of television superheroes in Japan led to the start of the Kamen Rider and Super Sentai franchises by famous manga artist Shotaro Ishinomori in 1971 and 1975, respectively. Similarly to Ultraman , many early Kamen Rider and Super Sentai episodes were released as films. Original Kamen Rider films released before 1978 include Kamen Rider vs. Shocker , Kamen Rider vs. Ambassador Hell , Kamen Rider V3 vs. Destron Mutants, and Five Riders vs. King Dark . Original superhero characters emerged in other, more comedy-oriented films , such as

414-535: A concept album inspired by the film, Heroes Fall . It features twelve original alternative rock and indie rock songs, with only one appearing in the film itself, Awolnation 's "Some Kind of Joke." In July 2012, at San Diego Comic-Con , a new Iron Man armor from the film, the Mark XLII, was on display on the convention floor, along with the Marks I-VII from the first two Iron Man films and The Avengers . A panel

552-472: A sequel , Barb Wire (1996), The Phantom (1996), Black Mask (1996), Chouriki Sentai Ohranger: Ole vs. Kakuranger (1996), Revive! Ultraman (1996), Gekisou Sentai Carranger vs. Ohranger (1997) and Steel (1997). Marvel Comics ' Captain America (1991) did not have a theatrical release , and Roger Corman 's The Fantastic Four (1994) was produced solely for the legal maintenance of

690-484: A box so he'd be the correct height – Iron Man is 6'5". The art department at Marvel worked closely with a team from Digital Domain, which created realistically-proportioned 3D versions of suits, including textures and lighting, from Marvel's 2D concept art. Those models were then used by Marvel and Weta Digital. The heads-up display features of the helmet were inspired by visualization techniques from MRI diagnostic pattern recognition and graph theory, particularly by

828-607: A cure for his own disability and expanded the program to include injured war veterans, reveals he is the real Mandarin behind Slattery's cover. Potts, whose Extremis powers allowed her to survive the fall, kills Killian to save Stark. As a gesture of his devotion to Potts, Stark orders J.A.R.V.I.S. to destroy all the Iron Man suits. The Vice President and Slattery are arrested, and Happy awakens from his coma. With Stark's help, Potts's Extremis effects are stabilized. Stark promises to scale back his life as Iron Man, undergoing surgery to remove

966-507: A decoy villain actor, the Mandarin; the supposed looming menace distracts the public from Killian's actions with a narrative of the constant threat that also makes the war profitable. Using Stark as a metaphor of American society, Charlie Jane Anders of Gizmodo notes that the film differs in the portrayal of the country from the previous two entries; whereas the previous films were about the guilt of ruining areas in foreign countries, Iron Man 3

1104-524: A doctor named Doctor Wu (in reference to the Steely Dan song ) who could remove the shrapnel from Stark's chest. Chinese star Andy Lau became involved in negotiations to join the film in that role. Lau would later turn down the role, and Wang Xueqi was cast instead. The next week, Guy Pearce entered into final talks to play Aldrich Killian , a character who is featured in the "Extremis" comic book story arc. Jessica Chastain entered into discussions for

1242-439: A double for Downey. Townsend explained that "The collective VFX [supervisors] and unit leads ran into a room as soon as the incident happened to try to ascertain what sequences could they shoot." Certain shots were filmed with a body double on set, and Weta Digital created a digital body double for others. A total of three hours and 15 minutes of footage were shot before editing, where it was brought down to 130 minutes (119 without

1380-434: A drug-related house arrest " to keep the secret alive. According to Black, the reveal of the actual villain being Hansen was "like Remington Steele (1982-1987), you think it's the man but at the end, the woman has been running the whole show." The role was eventually shifted to Killian because of objections by Marvel Entertainment executives, who were concerned with apparent merchandising losses that could come with having

1518-491: A female villain. The roles of several other major female characters were also made smaller in the final film compared to earlier drafts. Both the opening and the ending of the film were reworked in various ways. First it would begin with a flashback to Tony's childhood. Then like Iron Man it would begin in medias res , with Tony crashing in Tennessee before a voice-over that would lead to how he got there, until it got changed to

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1656-694: A full-on Tony Stark-centric movie ... very much inspired by the first half of Iron Man ... [H]e's stripped of everything, he's backed up against a wall, and he's gotta use his intelligence to get out of it. He can't call Thor , he can't call Cap , he can't call Nick Fury , and he can't look for the Helicarrier in the sky." A few days later, The Walt Disney Company China , Marvel Studios , and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed

1794-581: A hero until Ghidorah, the Three-Headed Monster (1964). By the 1970s, Godzilla came to be viewed as a superhero, with the magazine King of the Monsters in 1977 describing Godzilla as "Superhero of the '70s". Donald F. Glut wrote that Godzilla was "the most universally popular superhero of 1977." The year 1966 saw the debut of the Ultra Series with the kaiju TV show Ultra Q . However, with

1932-465: A more real world than even The Avengers ". The duo spent some time discussing themes and images and ideas before starting the script. While writing, the focus was to avoid scenes of pure exposition , making every moment propel other narrative points forward. Some elements from the comics were used even if in different connotations, such as making Rhodes wear Norman Osborn 's Iron Patriot armor and naming some characters with names from unrelated people in

2070-409: A role in the film, but bowed out due to scheduling conflicts. In May, Rebecca Hall was cast in her place, and her role was described as "a scientist who plays a pivotal role in the creation of a nanotechnology, known as Extremis". Over the next few weeks, James Badge Dale was cast as Eric Savin , Ashley Hamilton was cast as Firepower , and Favreau returned to reprise his role as Happy Hogan from

2208-417: A screenplay he co-wrote with Drew Pearce , and stars Robert Downey Jr. as Tony Stark / Iron Man alongside Gwyneth Paltrow , Don Cheadle , Guy Pearce , Rebecca Hall , Stéphanie Szostak , James Badge Dale , William Sadler , Miguel Ferrer , Jon Favreau , and Ben Kingsley . In the film, Stark grapples with the consequences of the events of The Avengers (2012) during a national terrorism campaign on

2346-420: A sense of opera". The middle act was compared to Sullivan's Travels (1941) in having Tony meeting various people on his journey, and the writers made sure to not make the characters too similar. The initial draft had Maya Hansen herself leading the villainous operation, with the Mandarin and Killian emerging as antagonists in later versions of the script. During one of the writing sessions, Pearce suggested that

2484-592: A series of animated short films based on the Superman comic book . In the following decades, the decline of Saturday matinee showings of serials along with turmoil in the comic book industry slowed superhero motion picture production, with the exception of Superman and the Mole Men (1951) starring George Reeves , and Batman (1966), a big-screen extension of the Batman television series starring Adam West . Superman and

2622-436: A soft-suit with Robert then we'd also put tracking markers on his trousers. He would also wear lifts in his shoes or be up in a box so he'd be the correct height—Iron Man is 6'5". During shooting we used multiple witness cams, Canon C300s , and we had two or three running whenever there was an Iron Man or Extremis character." The artists studied time lapse photography of decaying fruit and vegetables and actual phenomena such as

2760-544: A suit, and was developed alongside Marvel for about two years. These armors were created before the beginning of Iron Man 3 by Stark, where they were introduced, to help in different types of situations he might encounter. They are first referred to as the " Iron Legion " in Iron Man 3 Prelude #2 (April 2013). The first Iron Legion is a set of specialized armors built for various situations that he might encounter such. Built due to his insomnia, he eventually destroys them due to

2898-455: A theme that was recognizable and featured those dramatic tones. To employ the "deeply thematic component with a strong melody," the score employs mostly orchestra sounds. The main theme for Iron Man focuses on horns and trumpets, to be "both a march and anthem." Tyler mentioned that John Williams ' work on Raiders of the Lost Ark was the first thing he thought of as an influence, and the cue for

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3036-493: A third Iron Man film set at Christmas, adding that "when you're telling a story about taking characters apart, it almost has more resonance if you put it at Christmas and if you're also telling a story about lonelier characters as well. That loneliness is heightened at Christmas". Black also felt the character Harley Keener embodied the Ghost of Christmas Past for Stark. In September 2011, Marvel Studios reached an agreement to shoot

3174-655: Is a genre centered on superheroes and their adventures, with characters often possessing superhuman abilities or exceptional skills. Superhero films typically blend elements of action , adventure , fantasy , or science fiction . The first film about a particular superhero character often focuses on the hero's origin story , and typically introduces the hero's nemesis. Many superhero films are adaptations of existing works. Superhero comics from publishers such as Marvel , DC , and Dark Horse ( The Umbrella Academy universe) have frequently been adapted into film. Others are based on television properties, such as films from

3312-477: Is about the feeling of powerlessness, in that a trusted, wealthy and individualistic celebrity like Stark is unable to find a powerful terrorist such as the Mandarian. The Mandarin, a cover-up adversary that is otherwise non-threatening, is a take on Americans' xenophobia towards Middle Easterns , and how people's fear is taken advantage of to create and pass harmful policies. The Mandarin's characteristics are what

3450-439: Is put into a coma, prompting Stark to issue a televised threat to the Mandarin, revealing his home address in the process. The Mandarin sends gunship helicopters to destroy Stark's home. Hansen, who came to warn Stark, survives the attack with Potts. Stark escapes in an experimental new Iron Man suit, which his artificial intelligence J.A.R.V.I.S. pilots to rural Tennessee , following a flight plan from Stark's investigation into

3588-484: Is suffering from post-traumatic stress disorder and has frequent panic attacks due to his experiences during the alien invasion of New York. He has built dozens of new Iron Man suits to cope with his insomnia , creating friction with his girlfriend Pepper Potts . Meanwhile, a string of bombings is claimed by a terrorist known as the Mandarin . Stark's security chief Happy Hogan is badly injured in one such attack and

3726-616: The Ultraman Tiga TV series led to several films based on it and later installments, including Ultraman Tiga & Ultraman Dyna: Warriors of the Star of Light (1998), Ultraman Gaia: The Battle in Hyperspace (1999) and Ultraman Tiga: The Final Odyssey (2000). Adam Sternbergh of Vulture.com has stated that The Matrix (1999) was influenced by comic books, cyberpunk fiction, Japanese anime , and Hong Kong action films , reinvented

3864-547: The Unbreakable film series , Hancock , Darkman and They Call Me Jeeg , were developed as original projects for the screen. According to box office income figures from Box Office Mojo , the highest-grossing superhero film franchises since 1967 include Tsuburaya Productions ' Ultra Series , Toei Company 's Kamen Rider and Super Sentai , New Line Cinema 's Blade , 20th Century Fox 's X-Men , Sony Pictures ' Spider-Man trilogy directed by Sam Raimi ,

4002-511: The Academy Awards and the BAFTA Awards . At a New Year's Eve party in 1999 , Tony Stark meets scientist Maya Hansen , the inventor of Extremis , an experimental regenerative treatment that allows recovery from crippling injuries. Disabled scientist Aldrich Killian offers them a place in his company Advanced Idea Mechanics (A.I.M.), but Stark rejects him. Thirteen years later, Stark

4140-524: The Amazing Spider-Man duology directed by Marc Webb , Pixar 's The Incredibles , Christopher Nolan 's Dark Knight Trilogy , the Marvel Cinematic Universe (MCU), and the DC Extended Universe (DCEU). The MCU alone has earned over $ 31 billion. The MCU film Avengers: Endgame (2019) is the highest-grossing superhero film to date, grossing $ 2,797,501,328 worldwide. It briefly held

4278-562: The Diagnostic and Statistical Manual of Mental Disorders 's criteria for post-traumatic stress disorder, and Stark, like those with PTSD in real-life, denies he could have it. Stark enacts its symptoms, such as anxiety attacks , hypervigilance , frequent nightmares , and an inability to be in the public; this deviates from most portrayals of not only superheroes but also strong male leads in general, where they are not traumatized from perilous situations. Superhero film A superhero film

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4416-560: The Epic Games headquarters and SAS Institute , with a large Christmas tree set up on the front lawn. A scene was also shot at the Wilmington International Airport . The Port of Wilmington served as a location for the oil tanker in the climactic battle, along with a soundstage recreation of the dock. The crumbling house itself was filmed in a hydraulic-powered giubo platform that could bend and split into two pieces. All

4554-549: The French political satire film Mr. Freedom (1969), the Polish parody Hydrozagadka (1970), and the American B movies Rat Pfink a Boo Boo (1966) and The Wild World of Batwoman (1966). Following the success of Star Wars which increased interest in fantasy and science fiction films, Richard Donner 's Superman (1978), the first major big-budget DC feature film,

4692-717: The Iron Patriot —lured into a trap to steal his armor. Tracing the Mandarin to Miami , Stark infiltrates his headquarters using improvised weapons. Inside, he discovers the Mandarin is an English actor named Trevor Slattery , who is oblivious to the actions carried out in his image. Killian then captures Stark. He reveals he has subjected Potts to Extremis in the hope Stark will help fix Extremis' flaws while trying to save her. When Hansen betrays Killian by threatening to jeopardize his operations, Killian kills her. Stark escapes and reunites with Rhodes, discovering that Killian intends to attack President Ellis aboard Air Force One , using

4830-587: The Randy's Donuts scene. But in the rest of the film, we used the CG suit entirely. And Double Negative did an all-digital suit for the Monaco chase. Because of how form-fitting the Mark V suitcase suit was required to be, the production team researched some of the classic comics armors, since they were seen as essentially variations on muscle suits. One specific aspect of an earlier armor

4968-563: The Red Bull skydiving team. Computer graphics were employed only to add clouds, the destroyed plane and matte paintings of the Florida coastline in the background, replace a stand-in with the Iron Man armor, and some digital compositing to combine different takes of the skydivers together. Filming took place in Rose Hill, North Carolina , in early August 2012, and the town's name was incorporated into

5106-503: The UK film magazine Empire had criticisms, even while giving the film four of five stars. Finding it "a swinging caper with wit, balls, heart and exploding baubles," he said the villainous "super-soldiers who can regenerate body parts and survive astounding damage [are] visually interesting ... but their motivation is murky and unconvincing." Likewise Joshua Rothkopf of Time Out New York bestowed 3 of 5 stars, saying, "Black has massively upped

5244-659: The War Machine armor, but it was "cut from the script about halfway through pre-production." He explained that the War Machine armor "was going to be called the Mark IV armor and would have had weaponized swap-out parts that would be worn over the original Mark III armor," and that it "would have been worn by Tony Stark in the final battle sequence." Concerned with the transition between the computer-generated and practical costumes, Favreau hired Industrial Light & Magic (ILM) to create

5382-464: The aurora borealis as reference for the effect of the glowing Extremis characters. The heads-up display features of the helmet were inspired by visualization techniques from MRI diagnostic pattern recognition and graph theory, particularly by the connectogram , a circular graph that maps all of the white-matter connections of the human brain. The film's production was delayed following Downey's leg injury, and for certain shots they were forced to create

5520-692: The connectogram , a circular graph that maps all of the white-matter connections of the human brain. Concept art released in March 2014 for Avengers: Age of Ultron (2015), revealed the inclusion of a "Hulkbuster"–like armor. Iron Man's armor in Spider-Man: Homecoming (2017), the Mark XLVII, is a recolored version of the Mark XLVI armor introduced in Captain America: Civil War (2016); this

5658-452: The fifth-highest-grossing film , the second-highest-grossing film of 2013 , the second-highest-grossing film of the Marvel Cinematic Universe (behind Marvel's The Avengers ), and the highest-grossing film of the Iron Man film series , as well as the fourth-highest-grossing comic-book and superhero film overall. It achieved the sixth-largest worldwide opening weekend with $ 372.5 million. On

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5796-837: The 1980s include Denshi Sentai Denziman: The Movie (1980), Flash Gordon (1980), Taiyo Sentai Sun Vulcan: The Movie (1981), Dai Sentai Goggle V: The Movie (1982), Swamp Thing (1982), Kagaku Sentai Dynaman: The Movie (1983), its sequel , Superman III (1983), Choudenshi Bioman: The Movie (1984), Supergirl (1984), Ultraman Zoffy: Ultra Warriors vs. the Giant Monster Army (1984), Ultraman Story (1984), Dengeki Sentai Changeman: The Movie and Dengeki Sentai Changeman: Shuttle Base! The Critical Moment! (1985), The Toxic Avenger (1985), Choushinsei Flashman: The Movie (1986), Choushinsei Flashman: Big Rally! Titan Boy! (1987), Hikari Sentai Maskman: The Movie (1987), Superman IV: The Quest for Peace (1987), Masters of

5934-427: The 2012 summer film market, with three films occupying the top three positions of the box office chart. These were Marvel's The Avengers (May 2012), which broke box office records as the highest-grossing superhero film of all time, The Dark Knight Rises (July 20, 2012), and The Amazing Spider-Man (July 12, 2012). Iron Man%27s armor (Marvel Cinematic Universe) In Iron Man (2008), physical armor

6072-569: The Extremis project, and afterwards he is rewarded by Stark with a garage-full of modern engineering tools and equipment. Simpkins reprises his role as Harley in a cameo appearance in Avengers: Endgame (2019). Simpkins has stated that he has a three-picture deal with Marvel Studios. Ashley Hamilton portrays Taggart , one of the Extremis soldiers. Adam Pally plays Gary, a cameraman who helps Stark. Shaun Toub reprises his role as Yinsen from

6210-459: The Iron Patriot armor, controlled by Savin. Stark kills Savin, saving the passengers and crew, but cannot stop Killian from abducting Ellis. At an impounded damaged oil tanker, Killian intends to kill Ellis on live television. The Vice President would then become a puppet leader, following Killian's orders, in exchange for Extremis curing his young daughter's disability. Stark and Rhodes infiltrate

6348-545: The Japanese Ultraman , Kamen Rider , and Super Sentai franchises. Both Underdog and The Powerpuff Girls are based on their respective animated television series. The Green Hornet is based primarily on the original radio series and its 1960s television adaptation . Anime superhero films are often based on manga and television shows . Some superhero films, like the RoboCop series, The Meteor Man ,

6486-427: The Mandarin was a fake, and Black agreed by going with making him an actor, which in turn Pearce detailed as an overacting British stage performer. Black explained: "Who would be fool enough to declare that he is an international terrorist? If you're smart, whatever regime you're part of, you'd put a puppet committee and remain your house". In turn Killian would hide Trevor Slattery in "his own frat house , in kind of

6624-471: The Mandarin. Stark's new armor is not fully functional and lacks sufficient power to return to Malibu , leading the world to believe that he died. With the help of Harley Keener, a local boy, Stark investigates the remains of a local explosion bearing the hallmarks of a Mandarin attack, although it occurred years before any known attack by the terrorist. He discovers the "bombings" were triggered by soldiers subjected to Extremis whose bodies explosively rejected

6762-437: The Mark XLII armor, working with different digital models. The studios shared some of their files to ensure consistency between the shots. For the Mark XLII and Iron Patriot armors, Legacy Effects constructed partial suits that were worn on set. Townsend explained that "Invariably we'd shoot a soft-suit with Robert [Downey Jr.] then we'd also put tracking markers on his trousers. He would also wear lifts in his shoes or be up in

6900-523: The Marvel Universe, such as Eric Savin and Jack Taggart. The film's plot is influenced primarily by the " Extremis " (2005-2006) comics storyline, written by Warren Ellis . The first two acts would remain character-centric, albeit in Black's words "more hectic, frenetic, and large scale" to fulfill its sequel obligations, with the third act going for more over-the-top action to what Pearce described as "giving

7038-704: The Mole Men served as a pilot for the TV series Adventures of Superman . Compilations of the series were later released theatrically. In 1957, Shintoho produced the first film serial featuring the tokusatsu superhero character, Super Giant , signaling a shift in Japanese popular culture toward masked superheroes in tokusatsu . Along with Astro Boy , the Super Giant film series greatly influenced later Japanese tokusatsu superhero films. Moonlight Mask also became popular around that time, with six films retelling

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7176-655: The Oracle Cloud and the Oracle Exadata server. Verizon FiOS and TCL 's flat panel televisions and Alcatel One Touch smartphones are also featured in the film, and the Chinese cut also shows a Zoomlion crane and Yili milk. Promotional deals were arranged with Subway and the Schwan Food Company , and tie-ins included Lego sets, Hasbro action figures, and a mobile phone game by Gameloft . Disney also promoted

7314-1040: The Philippines (surpassed by Man of Steel ), Taiwan, Singapore, Vietnam, Malaysia, China, Ukraine, Russia and the CIS, both single- and opening-day records in Thailand and South Africa, as well as a single-day record in Hong Kong. It also scored the second-biggest opening day in Argentina, only behind Harry Potter and the Deathly Hallows – Part 2 . The film set opening-weekend records in the Asia Pacific region, in Latin America, and in individual countries including Argentina (first surpassed by Fast & Furious 6 , when including weekday previews), Ecuador, Hong Kong, Indonesia, Vietnam, Taiwan,

7452-725: The Philippines, Malaysia, Singapore, Thailand, South Africa, and the United Arab Emirates. It also achieved the second-largest opening weekend in Mexico, Brazil, and Russia and the CIS. In India, it had the second-best opening weekend for a Hollywood film, after The Amazing Spider-Man . IMAX opening-weekend records were set in Taiwan, the Netherlands, Brazil, and the Philippines. It is the highest-grossing film in Indonesia, Malaysia, and Vietnam and

7590-610: The U.S. The film was also collected in a 13-disc box set titled " Marvel Cinematic Universe: Phase Two Collection ", which includes all of the Phase Two films in the Marvel Cinematic Universe. It was released on December 8, 2015. Iron Man 3 grossed $ 409 million in North America and $ 805.8 million in other countries for a worldwide total of $ 1.215 billion, outgrossing both of its predecessors combined. Worldwide, it became

7728-629: The UK premiere of the film was originally set for April 17, the funeral of former British Prime Minister Margaret Thatcher taking place in that date made the event be pushed to the following day. Downey, Ben Kingsley and Rebecca Hall were present for the advance screening at London's Odeon Leicester Square . The El Capitan Theatre in Los Angeles hosted the United States premiere of Iron Man 3 on April 24. The film opened in 46 countries through April 22–24, with

7866-955: The United States led by the mysterious Mandarin . After the release of Iron Man 2 in May 2010, director Jon Favreau chose not to return for a third film. Black was hired to write and direct the sequel in February 2011, working with Pearce to make the script more character-centric, focus on thriller elements, and use concepts from Warren Ellis 's " Extremis " comic book story arc. The film's supporting cast, including Kingsley, Pearce, and Hall, were brought on throughout April and May 2012. Filming took place from May 23 to December 17, 2012, primarily at EUE/Screen Gems Studios in Wilmington, North Carolina . Additional filming took place around North Carolina as well as in Florida , Los Angeles , and China ; an extended version of

8004-460: The United States release, on 4,253 screens, happening one week later. Regal Cinemas , AMC Theatres and Carmike Cinemas put presale tickets on hold, two weeks before the US premiere. The cinemas were in a contract dispute with Disney, who wished to receive more of the ticket sale profit than they currently did, largely based on the projected premiere-weekend intake Iron Man 3 was expected to have. Carmike

8142-679: The United States. The film was shown in the 4DX format, featuring strobe lights, tilting seats, blowing wind and fog and odor effects in selected countries. In Japan , the technology opened its first room at the Korona World theater in Nagoya , Japan with the release of the film. Iron Man 3 was the first film released in Phase Two of the MCU. Iron Man 3 was released by Walt Disney Studios Home Entertainment in digital download form on September 3, 2013. This

8280-765: The Universe (1987), Bollywood 's Mr. India (1987), Ultraman: The Adventure Begins (1987), Kousoku Sentai Turboranger: The Movie (1989), and The Punisher (1989). The success of Tim Burton 's Batman (1989) and its direct follow-up, Batman Returns (1992), spawned the DC Animated Universe . Superhero movies from the 1990s include Teenage Mutant Ninja Turtles (1990) and its two sequels , RoboCop 2 (1990), Darkman (1990), Sgt. Kabukiman N.Y.P.D. (1990), The Rocketeer (1991), Shin Kamen Rider: Prologue (1992), RoboCop 3 (1993),

8418-490: The Vizcaya Museum and Gardens. Filming in the United States wrapped on November 7 in Wilmington. Filming began in Beijing, China on December 10. Filming was scheduled to wrap a week later on December 17, 2012. The China filming did not include the main cast and crew. In January 2013, it was reported that a film crew led by Shane Black would begin location scouting in Hyderabad and Bengaluru , India between January 20 and 24. Also in January, Cheadle confirmed that re-shooting

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8556-515: The Well of Souls in Raiders influenced the Extremis motif, as Tyler felt it should enhance a spiritual side for having a "technology so advanced that nears magic." Echoing the Mandarin's amalgamated personality, his theme was religious music "that borrows from many cultures," from "Monastic, Gothic, and Christian chants to music from the Middle-East." The score was recorded with the London Philharmonic Orchestra at Abbey Road Studios . Along with Tyler's soundtrack album , Hollywood Records released

8694-427: The animated Batman: Mask of the Phantasm (1993), Kamen Rider ZO (1993), Kamen Rider J (1994), Gosei Sentai Dairanger: The Movie , The Shadow (1994), The Mask (1994), Ninja Sentai Kakuranger: The Movie (1994), Blankman (1994), Chouriki Sentai Ohranger: The Movie (1995), Batman Forever (1995), Judge Dredd (1995), Tank Girl (1995), Mighty Morphin Power Rangers: The Movie (1995) and

8832-483: The audience, and though it doesn't all work, a lot of it does and the attempt to be different and create unguessable twists is always appreciated." Rafer Guzman of Newsday characterized Iron Man as "the anti-Batman, all zip and zingers. He's also, suddenly, rather family-friendly. Some of the movie's best moments are shared by Stark and latchkey kid Harley (Ty Simpkins), who mock their budding father-son relationship while acting it out." Psychology Today concluded that

8970-420: The box office during two consecutive weekends and achieved the fourth-largest second-weekend gross with $ 72.5 million. The film earned $ 13.2 million on its opening day (Wednesday, April 24, 2013) from 12 countries. Through Sunday, April 28, it earned a five-day opening weekend of $ 198.4 million from 42 countries. The film's opening-weekend gross included $ 7.1 million from IMAX venues. It set opening-day records in

9108-421: The bulk of the visual effects for the film after seeing Pirates of the Caribbean: At World's End (2007) and Transformers (2007). The Orphanage and The Embassy did additional work. To help with animating the more refined suits, information was sometimes captured by having Downey wear only the helmet, sleeves and chest of the costume over a motion capture suit. For Iron Man 2 (2010), ILM again did

9246-443: The concept of " faster than a speeding bullet " on-screen. Inspector Gadget and Mystery Men would then follow to close out the decade for the sub-genre. Following the success of the Kamen Rider Kuuga television series, a new era of the Kamen Rider franchise began. This led to the production of annual Kamen Rider movies, starting with Kamen Rider Agito: Project G4 in 2001. The release of Iron Man in 2008 laid

9384-418: The credits), marking the longest stand-alone Iron Man film. Post-production also had a 3D conversion and a digital remaster for the IMAX release. Todd-AO mixed the sound in Dolby Atmos to enhance the immersive experience. Trevor Slattery was originally meant to die in the film, appearing during the climatic oil rig battle with an Extremis injector and promptly blowing up after taking it. Pearce said that

9522-410: The design of Obadiah Stane's Iron Monger armor. A single 90-pound (41 kg) version was built and was designed to only have its top half worn at times. Stan Winston Studios built a 10-foot (3.0 m), 800-pound (360 kg) animatronic version of the Iron Monger suit. The animatronic required five operators for the arm, and was built on a gimbal to simulate walking. A scale model was used for

9660-410: The earlier distribution agreement made with Disney in 2010, Paramount Pictures received 9% of the box office gross generated by Iron Man 3 . Deadline Hollywood calculated the film's net profit as $ 391.8 million, when factoring together all expenses and revenues for the film. By the end of its opening day, Iron Man 3 made $ 68.9 million (including $ 15.6 million from late Thursday shows), achieving

9798-408: The earlier films and the gauntlet and boot from an action sequence in Iron Man 3 . All-in-all, Disney spent $ 131 million marketing the film worldwide. Iron Man 3 was distributed worldwide by Walt Disney Studios Motion Pictures with the exception of China , where it was released by DMG Entertainment , and Germany and Austria , where it was released by Tele München Group. The Chinese version of

9936-558: The end of filming in April, the collective crew had one day of downtime, otherwise working seven days a week and 14 to 18 hours a day. Digital Domain, Scanline VFX and Trixter each worked on separate shots featuring the Mark 42 armor, working with different digital models. The studios shared some of their files to ensure consistency between the shots. For the Mark 42 and Iron Patriot armors, Legacy Effects constructed partial suits that were worn on set. Townsend explained that "Invariably we'd shoot

10074-554: The events of the film. In January 2013, Marvel Comics released a two-issue comic book prelude by writers Christos Gage and Will Corona Pilgrim with art by Steve Kurth and Drew Geraci. The story set between the second and third Iron Man films centers on War Machine, revealing why he was absent during the battle in New York of The Avengers . Like with the first two films, Audi again provided product placement with various vehicles. Oracle also returned from Iron Man 2 , showcasing both

10212-564: The film "darker and more serious than its predecessors," Kenneth Turan of the Los Angeles Times credited Black for "chang[ing] this billion-dollar-plus franchise's tone for the better while keeping the same actor as Tony Stark. ... There is quite a bit of Black's trademark attitude and humor here as well, things like a throwaway reference to the sci-fi classic Westworld and a goofy character who has Tony Stark's likeness tattooed on his forearm. Black and company throw all kinds of stuff at

10350-488: The film at its domestic theme parks. Disneyland 's Innoventions attraction received a Stark Industries exhibit beginning April 13, and Monorail Black of the Walt Disney World Monorail System was given an exterior Iron Man scheme. The exhibit, entitled Iron Man Tech Presented by Stark Industries , features the same armor display that was shown at the 2012 San Diego Comic-Con, with the Marks I-VII and

10488-486: The film in China in tandem with Disney. DMG had been pitching Marvel Studios on collaboration opportunities to enhance the film for the Chinese market. Initially, they suggested that Harley Keener be a Chinese exchange student, something Marvel Studios co-president Louis D'Esposito shot down since they did not want the film to feature " the sidekick from Indiana Jones [and the Temple of Doom] " (1984). Instead, Feige suggested

10626-575: The film offers specially prepared bonus footage made exclusively for the Chinese audience. This version features a four-minute longer cut of the film, featuring product placement for various Chinese products, as well as an extended scene of Dr. Wu preparing to operate on Stark with his unnamed assistant played by Fan Bingbing . The film's premiere happened at the Grand Rex in Paris, on April 14, 2013, with Robert Downey Jr. and Gwyneth Paltrow in attendance. While

10764-453: The film presented an accurate portrayal of Tony Stark's posttraumatic stress disorder symptoms. Michael Arbeiter of Hollywood.com praised the film as "Marvel's First True Action-Comedy", commenting that "Tony's camaraderie with preteen tech geek Harley Keener is one gigantic superhero/'90s-kid-sidekick laugh riot (the friggin' kid's name is Harley Keener ... is there anything more '90s-kid-sidekick-sounding than that?!)." Nick De Semlyen of

10902-727: The film primarily out of EUE/Screen Gems Studios in Wilmington, North Carolina . Michigan was also in contention to land the production, but the Michigan Film Office could not match North Carolina 's tax incentives. In April 2012, Ben Kingsley entered into negotiations to play a villain in Iron Man 3 , a part which Anthony Mackie , who would later portray Sam Wilson in the MCU, also auditioned for. The following week, producer Kevin Feige revealed that Iron Man 3 would begin shooting in North Carolina "in five weeks," and said that it "is

11040-420: The film rights to the property and was therefore not released theatrically or on home video . Alex Proyas ' The Crow (1994) became the first independent comic superhero film to establish a franchise. The film introduced a level of violence not seen in previous superhero films targeted at younger audiences and bridged a gap to the more modern action film . The success of The Crow may have influenced

11178-416: The film specifically for Chinese audiences was created. Seventeen companies provided the film's visual effects. Iron Man 3 premiered at the Grand Rex in Paris on April 14, 2013, and was released in the United States on May 3, as the first film in Phase Two of the MCU. It received positive reviews from critics, with praise for its action sequences, Black's direction, and Downey's performance, though there

11316-465: The film to be believable by showing the eventual construction of the Mark III suit in its three stages. Stan Winston and his company were hired to build metal and rubber versions of the armors. The Mark I design was intended to look like it was built from spare parts: particularly, the back is less armored than the front, as Tony Stark would use his resources to make a forward attack. It also foreshadows

11454-701: The film's climax. Saunders reworked concepts from the first two films into the Mark VII, a design with "big ammo packets on the arms and a backpack". The chest piece, which had been triangular in the Mark VI, was changed back to the classic circular shape of the Mark III. Weta Digital also took over duties for animating Iron Man during the forest duel from ILM. Guy Williams, Weta's visual effects supervisor, said, "We shared assets back and forth with ILM, but our pipelines are unique and it's hard for other assets to plug into it. But in this case, we got their models and we had to redo

11592-428: The film. Following the release of Iron Man 2 (2010), a conflict between Paramount Pictures , which had distribution rights to certain Marvel Comics properties, and The Walt Disney Company , Marvel Entertainment 's then new corporate parent, clouded the timing and the distribution arrangement of a possible third film. On October 18, 2010, Walt Disney Studios agreed to pay Paramount at least $ 115 million for

11730-509: The film. In February 2011, Black entered final negotiations to join the project, and in March it was announced that Drew Pearce , who Marvel had originally hired for a Runaways script, would work with Black on the script. Downey said, "Bringing in Shane Black to write and direct Iron Man 3 to me is basically the only transition from Favreau to a 'next thing' that Favreau and the audience and Marvel and I could ever actually sign off on." Black

11868-410: The film; it's as if the producers were scared the crowd would riot over not enough digital fakeness." Reacting more negatively, Stephen Whitty of The Star-Ledger found the film "slickly enjoyable" for the visual effects, but said, "[T]here's something empty about the film. Like Tony's suits, it's shiny and polished. But this time, there's nobody inside ... This movie has neither the emotionalism of

12006-528: The final version. For the climactic tanker battle, it was originally considered that Brandt would show up in the James Bond tradition of the henchman coming back for the heroes. Instead they chose to use Killian himself, and have Pepper, whom he abused earlier, cause his downfall as a way of poetic justice. The final dialogue was originally written as "I am Tony Stark" to be a response to the first film's ending, but eventually it changed to "I am Iron Man" to enhance

12144-477: The first Iron Man (2008) film in a brief cameo, and Stan Lee makes a cameo appearance as a beauty pageant judge. Dale Dickey plays Mrs. Davis, mother of an Extremis subject that is framed as a terrorist. Wang Xueqi briefly plays Dr. Wu in the general release version of the film. A cut of the film produced for release exclusively in China includes additional scenes featuring Wang and an appearance by Fan Bingbing as one of his assistants. Jenna Ortega plays

12282-469: The first film, nor the flashy villains of the second ... Tony's relationship with girlfriend Pepper Potts is in inexplicable jeopardy—and then simply fixes itself. A supposedly cute kid sidekick—a true sign of authorial desperation—is introduced, and then dropped." Michael Phillips of the Chicago Tribune echoed this, saying, "[I]n a gleefully cynical bid for a preteen audience (a few years too young for

12420-480: The first two films. Stéphanie Szostak and William Sadler were also cast in the film, with Sadler playing the President of the United States. Despite erroneous early reports that Cobie Smulders would reprise her role as Maria Hill from The Avengers in the film, Smulders wrote on her verified Twitter page that this was not so. According to Drew Pearce, Emilia Clarke was initially cast for an unknown role, before

12558-538: The friction they cause between him and Pepper Potts . They appeared in Iron Man 3 and consisted of armors Mark VIII through Mark XLI. The second Iron Legion is a set of drones built by Tony Stark in order to aid the Avengers. However, after the creation of the AI Ultron, it builds itself a body from a destroyed drone, and takes control of the rest. Avengers Campus has an exclusive Iron Man armor for Disney Parks, known as

12696-405: The groundwork for the Marvel Cinematic Universe . A few months later, The Dark Knight released to widespread critical acclaim and became the first superhero movie to make over $ 1 billion at the worldwide box office. 2009 saw the release of Watchmen and X-Men Origins: Wolverine . The 2010s saw a continuation and expansion of the box-office success of superhero films from the 2000s, taking

12834-451: The help of its charismatic lead, some impressive action sequences, and even a few surprises, Iron Man 3 is a witty, entertaining adventure and a strong addition to the Marvel canon." Metacritic gave a weighted average score of 62 out of 100, based on 44 critics, indicating "generally favorable reviews". Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale,

12972-655: The interior footage had practical effects , including debris and explosions, with computer graphics used only to add exteriors and Iron Man's armor . From July 19 to August 1, 2012, filming took place on Oak Island, North Carolina , to "film aerial drops over the Atlantic Ocean." They were done for the scene where Iron Man rescues the people falling from the Air Force One over Miami, which were originally envisioned done with green screen effects, but were changed to using actual skydivers as second unit director Brian Smrz knew

13110-636: The largest for the film, followed by a $ 23.1 million opening in Russia and the CIS, and a $ 21.2 million opening in the UK, Ireland and Malta. With total earnings reaching $ 124 million, it was the highest-grossing American film in China in 2013, and the country is the film's highest-grossing market after North America, followed by South Korea ($ 64.2 million) and the UK, Ireland, and Malta ($ 57.1 million). The review aggregator Rotten Tomatoes reported an approval rating of 79%, with an average score of 7/10, based on 331 reviews. The website's critical consensus reads, "With

13248-449: The machinery is more or less taking care of itself, offering roughly half of the genial wit and enjoyment of the first Iron Man ." Iron Man 3 focuses on contemporary U.S. foreign policy and its consequences. Like the first Iron Man film, it is about the military industrial complex . The main antagonist, Killian, tries to take over the US government and capitalize on the War on Terror with

13386-499: The majority of the effects, as it did on the first film. ILM's visual effects supervisor on the film, Ben Snow , said their work on the film was "harder" than their work on the first, stating that Favreau asked more of them this time around. Snow described the process of digitally creating the suits: On the first Iron Man , we tried to use the Legacy [Studios, Stan Winston 's effects company] and Stan Winston suits as much as we could. For

13524-544: The mythical qualities. On setting the film around Christmas , Black said "I think it's a sense of if you're doing something on an interesting scale that involves an entire universe of characters, one way to unite them is to have them all undergo a common experience. There's something at Christmas that unites everybody and it already sets a stage within the stage, that wherever you are, you're experiencing this world together. I think that also there's something just pleasing about it to me." Pearce added that he would have wanted to see

13662-447: The new Mark XLII. In addition, there is a simulator game, titled "Become Iron Man," that uses Kinect -like technology to allow the viewer to be encased in an animated Mark XLII armor and take part in a series of "tests," in which you fire repulsor rays and fly through Tony Stark's workshop. The game is guided by J.A.R.V.I.S., who is voiced again by Paul Bettany. The exhibit also has smaller displays that include helmets and chest pieces from

13800-409: The platform, aided by the Iron Man suits, remotely controlled by J.A.R.V.I.S.. Rhodes secures the President and takes him to safety, while Stark discovers Potts has survived the Extremis procedure. Before he can save her, a rig collapses around them, and she falls to the platform to her apparent death. Stark fights Killian but finds himself cornered. Killian, who appropriated Hansen's Extremis research as

13938-501: The population expects from a terrorist, such as a large beard, army pants, and comments he gives to the media that condemn the US. The twist that the Mandarin is fake also plays on audiences' availability heuristics that make them think if someone is a danger or not. Iron Man 3 is part of a trend in post-9/11 superhero films consisting of vulnerable, weak superheroes and complex antagonists with realistic motivations. Psychologist and author Dr. Travis Langley believed Stark meets all of

14076-514: The record for highest-grossing film of all time before being surpassed by Avatar . Superhero stories gained popularity through comic books and were later adapted into film serials . Early examples include Mandrake the Magician (1939), The Shadow (1940), Adventures of Captain Marvel (1941), Batman (1943), The Phantom (1943), Captain America (1944), and Superman (1948). Between 1941 and 1943, Fleischer Studios produced

14214-515: The release of a film version of Spawn (1997), Image Comics ' leading character. After Marvel bought Malibu Comics (the company that owned The Men in Black comic series), Marvel and Columbia Pictures released the Men in Black film in 1997. This film was the first Marvel property to win an Academy Award and, at the time, was the highest-grossing comic book adaptation. While commercially successful, Joel Schumacher 's Batman & Robin (1997)

14352-465: The release of the original Ultraman , the franchise started focusing on superheroes. The series was met with a 36.8% average audience rate, a success. In 1967, Ultraman started expanding to films. Early films, such as Ultraman: Monster Movie Feature , were compilations or theatrical releases of TV shows' episodes. The first original Ultraman film was The 6 Ultra Brothers vs. the Monster Army ,

14490-409: The same score as both its predecessors. In an early review by the trade magazine The Hollywood Reporter , Todd McCarthy said that, "After nearly crashing and burning on his last solo flight in 2010, Iron Man returns refreshed and ready for action in this spirited third installment ... [that] benefits immeasurably from the irreverent quicksilver humor of co-writer and director Shane Black. Calling

14628-540: The script as the Tennessee city Stark visits. On August 14, actress Dale Dickey said she had been cast in the film, and was currently shooting her scenes. The following day, production was halted when Downey suffered an ankle injury. During the break, Black and Pearce made more script revisions before shooting resumed by August 24. Cast and crew began arriving in Florida on October 1, to shoot scenes on Dania Beach and around South Florida. That same day, Downey returned to

14766-565: The script was changed. Filming began in Wilmington, North Carolina , on May 23, 2012, at EUE/Screen Gems Studios, with the working title Caged Heat . Cinematographer John Toll opted to work with digital cameras for the first time in his career, as he found them more convenient for a visual effects-heavy production. Toll shot the film primarily on the Arri Alexa camera. From June 4 through June 6, 2012, filming took place in Cary, North Carolina , at

14904-471: The second one, Jon [Favreau] was confident we could create the CG suits, and the action dictated using them. So, Legacy created what we called the "football suits" from the torso up with a chest plate and helmet. We'd usually put in some arm pieces, but not the whole arm. In the house fight sequence, where Robert Downey Jr. staggers around tipsy, we used some of the practical suit and extended it digitally. Same thing in

15042-528: The second-highest-grossing film in Singapore and the Philippines, behind The Avengers . It topped the weekend box office outside North America three consecutive times. In China, where part of the production took place, the film set a midnight-showings record with $ 2.1 million, as well as single-day and opening-day records with $ 21.5 million (on its opening day). Through its first Sunday, the film earned an opening-weekend total of $ 64.1 million, making China's opening

15180-439: The sequel titled Ultraman Zearth 2: Superhuman Big Battle - Light and Shadow premiered. In 1998, Marvel released Blade , a darker superhero film blended with traditional action elements, featuring a title character with the powers of a vampire and an arsenal of weaponry. The success of Blade is considered the beginning of Marvel's film success, and a catalyst for further comic book film adaptations. The popularity of

15318-576: The set after his ankle injury. In early October, scenes were shot at a replica of the Malibu restaurant Neptune's Net , and filming took place on location at the Vizcaya Museum and Gardens . Scenes were shot during the daytime inside the Miami Beach Resort at Miami Beach on October 10 and 11. The production returned to Wilmington in mid-October for additional filming. On November 1, scenes were shot at

15456-401: The seventh-highest-grossing opening day. By the end of its opening weekend, the film earned $ 174.1 million, making it the second-highest opening weekend of all time, behind The Avengers . Of the opening-weekend audience, 55% was over 25 years old, and 61% were males, while only 45% of the gross originated from 3-D screenings. Opening-weekend earnings from IMAX amounted to $ 16.5 million. It topped

15594-467: The shots of it being made. The Mark II resembles an airplane prototype with visible flaps. Iron Man comic book artist Adi Granov designed the Mark III with illustrator Phil Saunders. Granov's designs were the primary inspiration for the film's, and he came on board the film after he recognized his work on Jon Favreau's MySpace page. Saunders streamlined Granov's concept art, making it stealthier and less cartoonish in its proportions, and also designed

15732-539: The shrapnel near his heart and throwing his obsolete chest arc reactor into the sea. He muses that, even without the technology, he will always be Iron Man. Paul Bettany reprises his role from previous films as J.A.R.V.I.S. , Stark's AI system. Ty Simpkins portrays Harley Keener , a child who lives in Rose Hill, Tennessee who assists Stark when the latter breaks into his garage in order to repair his suit. He later helps Stark investigate various incidents associated with

15870-472: The story of the TV series were made. Another early Japanese superhero film was Ōgon Bat (1966), starring Sonny Chiba and based on the 1931 Kamishibai superhero Ōgon Bat . The kaiju monster Godzilla , originally a villain, began to transition into a superhero role in subsequent films. He has been described as "the original radioactive superhero," due to his nuclear origin story predating Spider-Man's 1962 debut, although Godzilla did not become

16008-655: The sub-genre's success and ubiquity to new heights. Matthew Vaughn 's adaptation of Kick-Ass was released in 2010, followed by Iron Man 2 a month later. 2011 releases included The Green Hornet , Green Lantern , and X-Men: First Class . After referencing the " Avengers Initiative " in the Iron Man films and The Incredible Hulk , Marvel released Thor on May 6, 2011, followed by Captain America: The First Avenger on July 22, 2011. While Ghost Rider: Spirit of Vengeance (February 17, 2012) had little audience interest, superhero films dominated

16146-548: The superhero film, setting the template for modern superhero blockbusters and inspiring the superhero renaissance in the early 21st century. John Kenneth Muir , in The Encyclopedia of Superheroes on Film and Television , describes The Matrix as a revolutionary re-imagination of movie visuals, paving the way for the visuals of later superhero films. He credits it with helping to "make comic-book superheroes hip", and notes that its bullet-time effect effectively demonstrated

16284-610: The texture spaces because the way we texture maps is different." Williams said the most difficult part was re-creating Iron Man's reflective metal surfaces. For Iron Man 3 (2013), Chris Townsend served as visual effects supervisor. The film featured over 2,000 visual effects shots and was worked on by 17 studios: Weta Digital , Digital Domain , Scanline VFX , Trixter, Framestore , Luma Pictures , Fuel VFX, Cantina Creative , Cinesite , The Embassy Visual Effects , Lola, Capital T, Prologue, and Rise FX . Digital Domain, Scanline VFX, and Trixter each worked on separate shots featuring

16422-441: The treatment, and were falsely attributed by A.I.M. as a terrorist plot to cover up Extremis' flaws. Stark witnesses Extremis firsthand when Mandarin agents Savin and Brandt attack him. Stark kills Brandt and incapacitates Savin. Meanwhile, Killian resurfaces and kidnaps Potts with assistance from Hansen. American intelligence agencies continue to search for the Mandarin, with James Rhodes —the former War Machine, now re-branded as

16560-404: The verbal sparring and kept the broad inventiveness of comic-book malleability in mind. ... The most wonderful of Black's surprises harkens back to his '80s reputation for character revision and is simply too good to ruin here." But, he asked, "[W]hy, finally, are we down at the docks—in the dark, no less—for one of those lumbering climaxes involving swinging shipping cranes? The energy bleeds out of

16698-466: The vice president's daughter. Mark Ruffalo makes an uncredited cameo appearance, reprising his role as Bruce Banner from The Avengers , in a post-credits scene . Comedians Bill Maher and Joan Rivers , and Fashion Police (2010-2017) co-host George Kotsiopoulos have cameo appearances as themselves on their respective real-world television programs, as do newscasters Josh Elliott , Megan Henderson, Pat Kiernan , and Thomas Roberts . Truthfully,

16836-430: The violence in Iron Man 3 , I'd say), Stark befriends a bullied 8-year-old [ sic ] (Ty Simpkins) who becomes his tag-along and sometime savior ... Stark no longer needs to be in the Iron Man suit. He's able to operate the thing remotely when needed. The movie's like that too. It's decent superhero blockbustering, but rather remote and vaguely secondhand. At this point, even with Black's flashes of black humor,

16974-604: The way to go about doing a part 3, if you're ever in that position, as I'm lucky enough to be, is to find a way that the first two weren't done yet. You have to find a way to make sure that the story that's emerging is still ongoing and, by the time you've finished 3, will be something resembling the culmination of a trilogy. It's about, 'How has the story not yet been completely told?,' and I think we're getting there. I think we've really found ways to make this feel organic and new, based on what's come before, and that's what I'm happy about. — Shane Black , director of Iron Man 3 , on

17112-466: The weekend of May 3–5, 2013, the film set a record for the largest worldwide weekend in IMAX with $ 28.6 million. On its 23rd day in theaters, Iron Man 3 became the sixth Disney film and the 16th film overall to reach $ 1 billion. It is the first Iron Man film to gross over $ 1 billion, becoming the second Marvel film to do so after The Avengers , and was the fourth-fastest film to reach the milestone. As part of

17250-645: The world." A report on actual production costs for films from FilmL.A. Inc., indicated a gross budget of $ 200 million, with a net of $ 178.4 million for Iron Man 3 after tax incentives from North Carolina and Florida. Chris Townsend served as visual effects supervisor for the film, which featured over 2,000 visual effects shots and was worked on by 17 studios, including Weta Digital , Digital Domain , Scanline VFX , Trixter , Framestore , Luma Pictures , Fuel VFX , Cantina Creative , Cinesite , The Embassy Visual Effects , Lola Visual Effects , Capital T, Prologue and Rise FX . Townsend said that from January 2013 through

17388-698: The worldwide distribution rights to Iron Man 3 , with Disney, Marvel, and Paramount announcing a May 3, 2013, release date for the film. Iron Man (2008) and Iron Man 2 director Jon Favreau said in December 2010 that he would not direct Iron Man 3 , opting to direct Magic Kingdom instead. He remained an executive producer of director Joss Whedon 's crossover film The Avengers (2012) and also served as an executive producer of Iron Man 3 . Also in 2010, Downey reached out to Shane Black , who directed him in Kiss Kiss Bang Bang (2005), to write and direct

17526-570: Was "the most Monty Python of all of the beats" in the film. During the editing process, it was determined to keep Slattery alive, with new material shot during the reshoots to accommodate this. The film is scored by Brian Tyler , who signed on in October 2012. According to Tyler, he was approached more for his "thematic" scores such as The Greatest Game Ever Played , Annapolis , and Partition rather than his "modern" action scores such as The Fast and Furious films, with Kevin Feige asking for

17664-670: Was a critical and commercial success. The same year, Toei Company 's Spider-Man reimagining and the first Super Sentai crossover film, JAKQ Dengekitai vs. Gorenger , were released. Other successful entries emerged throughout the 1980s, including Eight Riders vs. Galaxy King (1980), Kamen Rider Super-1: The Movie (1981), Richard Lester 's Superman II (1981), Spider-Man: The Dragon's Challenge (1981), and Paul Verhoeven 's RoboCop (1987). These were followed by Kamen Rider Black: Hurry to Onigashima and Kamen Rider Black: Terrifying! The Phantom House of Devil Pass , both released in 1988. Other superhero films released during

17802-404: Was built by Stan Winston Studios , with the digital version and other visual effects done by Industrial Light & Magic . Further appearances of the armor in the MCU were mainly created through visual effects. Iron Man comic book artist Adi Granov designed the Mark III, with further armors also being inspired by the armors from the comics . Iron Man (2008) director Jon Favreau wanted

17940-432: Was critically panned for its campiness and deviation from the darker style of the series' first two films directed by Tim Burton. Some have cited it as a factor in the temporary decline of the superhero film sub-genre. Starting with the 1990s, original Ultraman films became more common. In 1996, Tsuburaya released Ultraman Zearth , which parodied the original TV series and later installments. The following year,

18078-420: Was criticism for the portrayal of the Mandarin. The film was a box office success, grossing over $ 1.2 billion worldwide, making it the second-highest-grossing film of 2013 and the sixteenth film to gross over $ 1 billion. It finished its theatrical run as the fifth-highest-grossing film of all time , while its opening weekend was the sixth-highest of all time . The film received Best Visual Effects nominations at

18216-520: Was done because Sony Pictures did not have the budget to create a new Iron Man suit. Feige requested the color scheme resemble the Ultimate Iron Man armor from the comics. For Avengers: Infinity War (2018), visual effects vendor Framestore created Iron Man's Mark 50 suit, based on the Bleeding Edge armor from the comics, which is made up of singular nanobots which move around his body to form

18354-535: Was followed by the film's release on Blu-ray , 3D Blu-ray , DVD , digital copy , and on demand on September 24, 2013. The home video release includes a Marvel One-Shot short film titled Agent Carter starring Hayley Atwell as Peggy Carter from Captain America: The First Avenger . It debuted atop the DVD and Blu-ray charts in the United States, and second in the rental charts behind World War Z . Iron Man 3 has earned more than $ 82 million in home media sales in

18492-488: Was held, during which Shane Black, Robert Downey Jr., Don Cheadle, Jon Favreau and Kevin Feige discussed making the film, and several minutes of footage from the film were shown. The first television advertisement aired during Super Bowl XLVII on the CBS network in the United States. On March 25, 2013, Marvel and Disney revealed on the official Iron Man Facebook page, "Iron Man 3: Armor Unlock," to reveal suits Stark has made before

18630-509: Was initially hesitant to work with Pearce on the film, preferring to work with a writing partner of his own, but after a week of discussing the film and getting to know one another, agreed to write the film with Pearce. Black described his take on the film as not being "two men in iron suits fighting each other," and more like a " Tom Clancy thriller", with Iron Man fighting real-world type villains. Pearce added that they would avoid magic and space, with Iron Man 3 being "a techno-thriller set in

18768-524: Was taking place in Manhattan Beach . Shooting also took place on the week of January 23, 2013, at TCL Chinese Theatre in Hollywood. A major part of the content filmed in the reshoots regarded the Mandarin, with Drew Pearce saying that in early cuts, the character "didn't feel real enough—there wasn't a sense of him being [part of] the real world, mostly because he was just looking down a lens and threatening

18906-477: Was the color scheme from the Silver Centurion armor. The Mark VI armor was designed by Granov and Saunders to be sleeker than the Mark III, while retaining many of the Mark III's qualities. For The Avengers (2012), Saunders stated that "director Joss Whedon was looking for something that had the 'cool' factor of the suitcase suit" from Iron Man 2 , but would be tough enough to survive the alien army from

19044-427: Was the first to come to terms with Disney. It was later reported that Cinemark Theatres had also stopped selling presale tickets, and Regal Cinemas had removed all marketing material for the film from its locations. On April 25, 2013, Regal, AMC and Disney ended their dispute, which allowed Regal and AMC to proceed with selling presale tickets again. IMAX screenings began on April 25, 2013, internationally and May 3 in

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