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132-690: The Hotel Marseilles (also known as the Marseilles ) is a residential building at 2689–2693 Broadway , on the corner with West 103rd Street, on the Upper West Side of Manhattan in New York City. Constructed between 1902 and 1905 as one of several apartment hotels along Broadway on the Upper West Side, the Marseilles was designed by architect Harry Allan Jacobs in the Beaux-Arts style . The building

264-456: A 100-by-125-foot (30 by 38 m) site at the southwest corner of Broadway and 103rd Street in March 1902, with plans to erect a nine-story apartment hotel there. Following an architectural design competition , Pinchbeck hired Harry Allan Jacobs to design an apartment hotel on the site the next month. Jacobs devised blueprints for a brick-and-stone structure with a steel frame, and he filed plans for

396-543: A 1921 Zionist convention. The hotel's operators defaulted on a $ 66,000 mortgage in mid-1907, and it was offered for sale as part of a foreclosure proceeding although the sale was postponed several times. A firm led by Henry S. Clement Sr. leased the building that October. Shortly afterward, the building was again offered for sale; the building was taken over by the Netherlands Construction Company's creditors for $ 656,119. Clement's son Henry S. Clement Jr.

528-696: A growth in popularity beginning in the 1980s when a resurgence in interest in historic preservation led to demand for architectural terracotta for restoration purposes. Historic manufacturers of terracotta such as Gladding, McBean , Ludowici-Celadon , and newer companies such as Boston Valley Terra Cotta all manufactured pieces used in the restoration of landmarks. Architects became interested in newer uses for terracotta and companies developed products such as rainscreen and wall cladding to allow for dynamic installations that retained terracotta's unique and distinct qualities while working with modern architectural styles. Terracotta can be made by pouring or pressing

660-642: A hotel, live seals were kept in indoor fountains inside its lobby. Later, it was home to the infamous Plato's Retreat nightclub. Immediately north of Verdi Square is the Apple Bank Building , formerly the Central Savings Bank, which was built in 1926 and designed to resemble the Federal Reserve Bank of New York. Broadway is also home to the Beacon Theatre at West 74th Street , designated

792-474: A national landmark in 1979 and still in operation as a concert venue after its establishment in 1929 as a vaudeville and music hall, and "sister" venue to Radio City Music Hall . At its intersection with West 78th Street, Broadway shifts direction and continues directly uptown and aligned approximately with the Commissioners' grid. Past the bend are the historic Apthorp apartment building, built in 1908, and

924-471: A one-block stretch between 24th and 25th Streets. At Greeley Square (West 32nd Street), Broadway crosses Sixth Avenue (Avenue of the Americas), and is discontinuous to vehicles until West 35th Street. Macy's Herald Square department store, one block north of the vehicular discontinuity, is located on the northwest corner of Broadway and West 34th Street and southwest corner of Broadway and West 35th Street; it

1056-588: A pilot program; the right-of-way is intact and reserved for cyclists and pedestrians. From the northern shore of Manhattan, Broadway crosses Spuyten Duyvil Creek via the Broadway Bridge and continues through Marble Hill (a discontiguous portion of the borough of Manhattan) and the Bronx into Westchester County . U.S. 9 continues to be known as Broadway until its junction with NY 117 . The section of lower Broadway from its origin at Bowling Green to City Hall Park

1188-420: A reputation for being a fireproof, lightweight cladding material that could protect metal from melting. Holes were bored in the hollow blocks in choice locations to allow for metal 'J' or 'Z' hooks to connect the blocks to the load bearing steel frame and/or masonry walls. The metal could be hung vertically or anchored horizontally. Pins, clamps, clips, plates, and a variety of other devices were used to help secure

1320-603: A roof garden atop the building two years later. To protect views from the Marseilles, Du Puy acquired a house to the west of the hotel in 1916; he bought several additional buildings to the south and west the following year. During the early 1920s, the ground-store storefront was leased to the Marseilles Dress Shop. Du Puy sold the hotel and his other properties on the block in February 1925 to Samuel Brener for about $ 6.5 million. The new owner hired Charles N. Whinston & Bros.

1452-574: A shared street. Broadway runs the length of Manhattan Island, roughly parallel to the North River (the portion of the Hudson River bordering Manhattan), from Bowling Green at the south to Inwood at the northern tip of the island. South of Columbus Circle , it is a one-way southbound street. Since 2009, vehicular traffic has been banned at Times Square between 47th and 42nd Streets , and at Herald Square between 35th and 33rd Streets as part of

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1584-533: A station at Broadway and 103rd Street. The construction of the subway spurred the development of high-rise apartment buildings on Broadway. Several apartment hotels had been built along Broadway in advance of the subway's opening, including the Belleclaire and Ansonia to the south, as well as the Manhasset Apartments to the north. J. Arthur Pinchbeck, who owned the Netherlands Construction Company, acquired

1716-479: A subsidized-housing development for elderly residents. Broadway (Manhattan) Broadway ( / ˈ b r ɔː d w eɪ / ) is a road in the U.S. state of New York . Broadway runs from the south at State Street at Bowling Green for 13 mi (20.9 km) through the borough of Manhattan , over the Broadway Bridge , and 2 mi (3.2 km) through the Bronx , exiting north from New York City to run an additional 18 mi (29.0 km) through

1848-455: A total of $ 1.45 million. A promotional brochure described the hotel as offering "first-class accommodations" and "home-like refinement". In its early years, the Marseilles served both short-term visitors and long-term residents. Among the permanent residents was U.S. president Franklin D. Roosevelt 's mother Sara Roosevelt , along with the author Dorothy Parker . It hosted events such as political speeches, dinners, and club meetings, as well as

1980-434: Is a New York City designated landmark . The building is 11 stories tall. Its facade is largely made of red brick and stone, with ornamentation made of architectural terracotta and wrought iron . The limestone base is three stories high and contains a main entrance on 103rd Street; the building also contains an interior light court facing south. The structure is topped by a two-story mansard roof with asphalt tiles. When

2112-431: Is an iron fence in front of the areaway, which was replaced at some point in the 20th century. The original main entrance to the building is in the central bay on 103rd Street, on the second story, through an arch measuring 15 feet (4.6 m) tall. The entrance is flanked by Tuscan -style fluted columns with bands, and there is an ornate entablature above the columns. In addition, a cartouche with mask and swag motifs

2244-403: Is heated slowly to around 500°C to sweat off the loose or macroscopic water between the molecules. Then the temperature is increased to close to 900°C to release the chemically bonded water in gaseous form and the clay particles will begin to melt together or sinter. If the kiln reaches 1000°C then the clay particles will vitrtify and become glass like. After the maximum temperature was reached then

2376-834: Is now Lower Manhattan was initially known as Great George Street . Traffic continued up the East Side of the island via Eastern Post Road and the West Side via Bloomingdale Road, which opened in 1703, continued up to 117th Street and contributed to the development of the modern Upper West Side into an upscale area with mansions. In her 1832 book Domestic Manners of the Americans , Fanny Trollope wrote of her impressions of New York City in general and of Broadway in particular: This noble street may vie with any I ever saw, for its length and breadth, its handsome shops, neat awnings, excellent trottoir , and well-dressed pedestrians. It has not

2508-439: Is now known as South Broadway. It trends ever westward, closer to the Hudson River , remaining a busy urban commercial street. In downtown Yonkers, it drops close to the river, becomes North Broadway and 9A leaves via Ashburton Avenue. Broadway climbs to the nearby ridgetop runs parallel to the river and the railroad, a few blocks east of both as it passes St. John's Riverside Hospital . The neighborhoods become more residential and

2640-535: Is now the west side of Manhattan from 89th to 107th streets. Humphrey Jones acquired the land between 99th and 107th streets in 1752. While the Manhattan street grid was laid out as part of the Commissioners' Plan of 1811 , the neighborhood remained undeveloped through the late 19th century. The sites on Broadway's western sidewalks from 89th to 109th streets were still vacant as late as the 1890s. The Hotel Marseilles

2772-520: Is one of the largest department stores in the world. One famous stretch near Times Square , where Broadway crosses Seventh Avenue in midtown Manhattan , is the home of many Broadway theatres , housing an ever-changing array of commercial, large-scale plays, particularly musicals . This area of Manhattan is often called the Theater District or the Great White Way, a nickname originating in

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2904-519: Is placed above the entrance. The bays directly next to the entrance are arched and contain rectangular panes with an oculus above them. On the third through seventh stories, the window in the central bay is flanked by slit windows. The upper stories are similar in design to the Broadway facade. Early plans for the hotel called for a basement with mechanical equipment, including power generators, steam generators, refrigerators, and water and air filters. When

3036-440: Is plastic and moldable. During the firing process the clays lose their water and become a hardened ceramic body. Fluxes add oxygen when they burn to create more uniform melting of the silica particles throughout the body of the ceramic. This increases the strength of the material. Common fluxing materials are calcium carbonate, alkaline feldspars, manganese, and iron oxides. Grog is used to prevent shrinking and provide structure for

3168-403: Is the historical location for the city's ticker-tape parades , and is sometimes called the " Canyon of Heroes " during such events. West of Broadway, as far as Canal Street , was the city's fashionable residential area until c.  1825 ; landfill has more than tripled the area, and the Hudson River shore now lies far to the west, beyond Tribeca and Battery Park City . Broadway marks

3300-399: Is very strong in compression but weak in tension and shear strength. Any anomalous material expanding (ice, salts, incompatible fill material, or corroding metal anchors which cause rust jacking ) inside the clay body will cause it to crack and eventually spall . Inherent faults can severely impact the performance of the material. Improper molding can cause air pockets to form that increase

3432-413: The 72nd Street subway station, one of the first 28 subway stations in Manhattan, remains located on one of the wide islands in the center of Broadway, on the south side of West 72nd Street. For many years, all traffic on Broadway flowed on either side of this median and its subway entrance, and its uptown lanes went past it along the western edge of triangular Verdi Square. In 2001 and 2002, renovation of

3564-475: The 72nd Street station was built in the exact location of these lanes. Northbound traffic on Broadway is now channeled onto Amsterdam Avenue to 73rd Street, makes a left turn on the three-lane 73rd Street, and then a right turn on Broadway shortly afterward. In August 2008, two traffic lanes from 42nd to 35th Streets were taken out of service and converted to public plazas. Bike lanes were added on Broadway from 42nd Street to Union Square . Since May 2009,

3696-469: The Bauhaus School and International Style further harmed the industry, despite attempts by manufacturers to create products suited to these styles. Structural problems of earlier terracotta resulting from incomplete waterproofing, improper installation, poor maintenance, and interior corroding mild steel provided bad publicity for terracotta and further harmed its reputation for architects. For much of

3828-768: The First Baptist Church in the City of New York , incorporated in New York in 1762, its current building on Broadway erected in 1891. The road heads north and passes historically important apartment houses such as the Belnord , the Astor Court Building , and the Art Nouveau Cornwall . At Broadway and 95th Street is Symphony Space , established in 1978 as home to avant-garde and classical music and dance performances in

3960-594: The Harlem River on the Broadway Bridge to Marble Hill . Afterward, it then enters the Bronx , where it is the eastern border of Riverdale and the western border of Van Cortlandt Park . At 253rd Street, NY 9A joins with US 9 and Broadway. (NY 9A splits off Broadway at Ashburton Avenue in Yonkers.) The northwestern corner of the park marks the New York City limit and Broadway enters Westchester County in Yonkers , where it

4092-645: The John William Draper House , was the site of the first astrophotograph of the Moon . In the next village, Dobbs Ferry , Broadway has various views of the Hudson River while passing through the residential section. Broadway passes by the Old Croton Aqueduct and nearby the shopping district of the village. After intersecting with Ashford Avenue, Broadway passes Mercy College , then turns left again at

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4224-522: The New York City Department of Sanitation . Architectural terracotta Usually solid in earlier uses, in most cases from the 19th century onwards each piece of terracotta is composed of a hollow clay web enclosing a void space or cell. The cell can be installed in compression with mortar or hung with metal anchors; such cells are often partially backfilled with mortar. Terracotta can be used together with brick, for ornamental areas; if

4356-644: The New York City Subway 's 103rd Street station is immediately across 103rd Street from the building. Before European colonization of modern-day New York City, the site was part of the hunting grounds of the Wecquaesgeek Native American tribe. After the British established the Province of New York , the area became part of the land holdings of Isaac Bedlow in the late 1660s; he owned the land on what

4488-692: The U.S. Rubber Company Building at 58th Street , the B.F. Goodrich showroom at 1780 Broadway (between 58th and 57th Streets ), the Fisk Building at 250 West 57th Street, and the Demarest and Peerless Buildings at 224 West 57th Street. Broadway once was a two-way street for its entire length. The present status, in which it runs one-way southbound south of Columbus Circle ( 59th Street ), came about in several stages. On June 6, 1954, Seventh Avenue became southbound and Eighth Avenue became northbound south of Broadway. None of Broadway became one-way, but

4620-540: The Westchester County municipalities of Yonkers , Hastings-On-Hudson , Dobbs Ferry , Irvington , Tarrytown , and Sleepy Hollow , after which the road continues, but is no longer called "Broadway". The latter portion of Broadway north of the George Washington Bridge / I-95 underpass comprises a portion of U.S. Route 9 . It is the oldest north–south main thoroughfare in New York City, with much of

4752-622: The liens that they had placed on the building's mortgages. Morewood owned the building until October 1944, when the structure was sold to a holding company named 240 West 103rd Street, Inc. The new owner also took over responsibility for the Marseilles' $ 555,000 mortgage and negotiated an extension of the mortgage. After World War II, the Marseilles housed Holocaust survivors , as did several other hotels in Upper Manhattan . The United Service for New Americans leased about 150 rooms to accommodate displaced immigrants, occupying about two-thirds of

4884-509: The 1850s, New York City architects like Richard Upjohn and James Renwick used it on some of their projects, but the material failed to gain widespread popularity and many American architects falsely believed it couldn't endure the North American climate. The Chicago Fire of 1871 destroyed many of the wood and stone-constructed buildings of Chicago, Illinois , and spurred greater interest in fireproof building materials that could enable

5016-458: The 1890s most blocks were slip glazed or coated with a watered-down version of the clay mix. Liquefying the clay increased the amount of small silica particles that would be deposited on the surface of the block. These would melt during firing and harden. By 1900 almost all colors could be achieved with the addition of salt glazes. Black or brown were made by adding manganese oxide. The kiln firing process could take days, up to two weeks. The clay

5148-416: The 1960s and 1970s. The West Side Federation for Senior Housing sponsored a third, successful conversion, which was completed in 1980. The Marseilles is located at 2689–2693 Broadway , at the southwest corner with 103rd Street, on the Upper West Side of Manhattan in New York City. It occupies the eastern end of the city block bounded by Broadway to the east, 103rd Street to the north, West End Avenue to

5280-563: The 20th century the American terracotta industry was a fraction of its earlier scale and the few surviving companies largely subsisted on jobs producing less complex products like machine-produced ceramic veneers. Detailed architectural terracotta remained in use through the 1950s and 1960s, however it was often overlooked or misidentified. Architects during this time period did not embrace terracotta's natural properties and instead tended to use it to imitate other materials. Terracotta experienced

5412-649: The Herald Square area. Additionally, portions of Broadway in Madison Square and Union Square have been dramatically narrowed, allowing ample pedestrian plazas to exist along the side of the road. A terrorist attempted to set off a bomb on Broadway in Times Square on May 1, 2010. The attempted bomber was sentenced to life in prison. In May 2013, the NYCDOT decided to redesign Broadway between 35th and 42nd Streets for

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5544-518: The Jewish Association for Services to the Aged held group activities in the building. The affordable-housing conversion was completed in 1980. Following the renovation, the Marseilles had 134 units of subsidized housing ; all of the apartments were occupied within a year. Some of the building's apartments were rented to elderly Jewish people who lived in tenements nearby. A Thai restaurant opened within

5676-465: The Marseilles operated as a hotel, it contained several dining rooms and other spaces for guests. The upper stories were arranged into more than 250 guestrooms, which have since been converted into 134 apartments for the elderly. The Marseilles was developed by J. Arthur Pinchbeck, whose Netherlands Construction Company developed the structure as an apartment hotel. The hotel was completed in October 1905 and

5808-433: The Marseilles was charging its residents excessively high prices for phone service. Emily Kwoh bought the building in 1972, relocated all the tenants there, and began renovating it into housing for elderly Asians. Subsequently, the building was abandoned for five years. Starting in 1978, the 102nd–103rd Streets Block Association petitioned local residents to convert the building into affordable housing for elderly people. At

5940-424: The Marseilles' available space. The Marseilles' reception room was used as an interview room for newly arrived migrants, and there were also a clothing-donation room, kitchen, classrooms, and clinics for refugees. The organization also hosted English classes and cultural orientations at the hotel, in addition to entertainment and music performances arranged by refugees. The writer William B. Helmreich wrote that some of

6072-519: The Square's northwest corner; Union Square is the only location wherein the physical section of Broadway is discontinuous in Manhattan (other portions of Broadway in Manhattan are pedestrian-only plazas). At Madison Square , the location of the Flatiron Building, Broadway crosses Fifth Avenue at 23rd Street , thereby moving from the east side of Manhattan to the west, and is discontinuous to vehicles for

6204-746: The address of Alexander Hamilton 's house, The Grange , which has been moved. Broadway achieves a verdant, park-like effect, particularly in the spring, when it runs between the uptown Trinity Church Cemetery and the former Trinity Chapel, now the Church of the Intercession near 155th Street. NewYork–Presbyterian Hospital lies on Broadway near 166th, 167th, and 168th Streets in Washington Heights . The intersection with St. Nicholas Avenue at 167th Street forms Mitchell Square Park . At 178th Street, US 9 becomes concurrent with Broadway. Broadway crosses

6336-552: The apartments. The renovation cost $ 75,000. After the hotel was renovated, Oberman bought the building in May 1951 and transferred the operating lease to an unnamed syndicate represented by the lawyer Abe Silver. Jack Glatstein and Bernie Edelson leased the building itself in October 1952 for 19 years, paying a total of $ 1.8 million. The lease was then resold in 1956 to the Marseilles Realty Corporation, which planned to renovate

6468-421: The blend through a sieve. An artist makes a negative plaster mold based on a clay positive prototype. 1–1¼" of the clay/water mixture is pressed into the mold. Wire mesh or other stiffeners are added to create the web, or clay body that surrounds the hollow cell. The product is air dried to allow the plaster to suck the moisture out of the green clay product. It is fired then slowly cooled. Mechanized extrusion

6600-485: The blocks. The joints would then be mortared and the block would be partially backfilled. Terracotta is made of a clay or silt matrix, a fluxing agent, and grog or bits of previously fired clay. Clays are the remnants of weathered rocks that are smaller than 2 microns. They are composed of silica and alumina. Kaolinite, halloysite, montmorillonite, illite and mica are all good types of clays for ceramic production. When mixed with water they create hydrous aluminum silica that

6732-484: The boundary between Greenwich Village to the west and the East Village to the east, passing Astor Place . It is a short walk from there to New York University near Washington Square Park , which is at the foot of Fifth Avenue . A bend in front of Grace Church allegedly avoids an earlier tavern; from 10th Street it begins its long diagonal course across Manhattan, headed almost due north. Because Broadway preceded

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6864-399: The building in 1982. The New York City Landmarks Preservation Commission began considering whether to designate the Marseilles as a city landmark in 1988, and the building was officially designated as a landmark two years later on October 2, 1990. The cornice above the eighth floor was also replaced in 1990 after it had deteriorated. In the 21st century, the Marseilles continues to function as

6996-432: The building opened, it was a full-service hotel, and it had several restaurants and central kitchens. The ground story included offices, parlors, a palm court , a 40-by-100-foot (12 by 30 m) main dining room or ballroom, and three smaller dining rooms for private use. In addition, some space was rented out to merchants. There were additional dining rooms on the mezzanine, as well as a dining room for maids and children on

7128-445: The building. By the late 1950s, neighborhood residents frequently complained that the Marseilles' tenants were dumping trash on the street, causing rat infestations. In addition, Edna Crenshaw opened a barbershop at the hotel in 1959 after finding that there were no barbershops for black residents nearby. The Marseilles had become a single-room occupancy structure by the early 1960s, when it housed many people living on welfare . There

7260-429: The center of town just past South Presbyterian Church , headed for equally comfortable Ardsley-on-Hudson and Irvington . Villa Lewaro , the home of Madam C. J. Walker , the first African-American millionaire, is along the highway here. At the north end of the village of Irvington, a memorial to writer Washington Irving , after whom the village was renamed, marks the turnoff to his home at Sunnyside . Entering into

7392-1162: The clay mix. Plaster casts have been found in several ancient sites in Afghanistan, Bangladesh, India and Pakistan. Similarities in motifs and manufacturing processes have caused scholars to note cross cultural pollination between the Hellenic and Indus River Valley sculptural terracotta traditions. Famous early examples include the Bhitargaon temple and the Jain temple in the Mahbubnagar district . Chinese, Korean, and Japanese terracotta making traditions were focused on non-architectural uses such as statuary or cookware but various forms of terracotta tiles were popular roofing materials. Greeks used terracotta for capitals, friezes, and other elements of their temples like at Olympia or Selenius. Domestically they used it for statuary and roof tiles. The Etruscans used terracotta for roof tiles, encased beams, and enclosed brick walls with it. The Roman terracotta innovation

7524-443: The clay was slowly cooled over a few days. During firing a fireskin is created. A fireskin is the glass-like "bread crust" that covers the biscuit or interior body. Various kilns were used as technology developed and capital was available for investment. Muffle kilns were the most common kiln. They were used as early as 1870. The kilns burned gas, coal, or oil that heated an interior chamber from an exterior chamber. The walls "muffled"

7656-470: The crowded glitter of Bond Street equipages, nor the gorgeous fronted palaces of Regent Street ; but it is magnificent in its extent, and ornamented by several handsome buildings, some of them surrounded by grass and trees. In 1868, Bloomingdale Road between 59th Street (at the Grand Circle, now Columbus Circle ) and 155th Streets would be paved and widened, becoming an avenue with landscaped medians. It

7788-653: The current street allegedly beginning as the Wickquasgeck trail before the arrival of Europeans. This then formed the basis for one of the primary thoroughfares of the Dutch New Amsterdam colony, which continued under British rule, although most of it did not bear its current name until the late 19th century. Some portions of Broadway in Manhattan are interrupted for continuous vehicle traffic, including Times Square , Herald Square , and Union Square , and instead used as pedestrian-only plazas. South of Columbus Circle ,

7920-457: The designation. In the 1960s and 1970s, the area surrounding both Verdi Square and Sherman Square was known by local drug users and dealers as "Needle Park", and was featured prominently in the gritty 1971 dramatic film The Panic in Needle Park , directed by Jerry Schatzberg and starring Al Pacino in his second onscreen role. The original brick and stone shelter leading to the entrance of

8052-434: The drawings were turned into a plaster reality by sculptors who would create the mold for the craftsmen. Clay selection was very important to manufacture of terracotta. Homogenous, finer grain sizes were preferred. The color of the clay body was determined by the types of deposits that were locally available to the manufacture. Sand was added to temper the process. Crushed ceramic scraps called grog were also added to stiffen

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8184-438: The early 19th century, apartment developments in the city were generally associated with the working class. By the late 19th century, apartment hotels were becoming desirable among the middle and upper classes. Between 1880 and 1885, more than ninety apartment buildings were developed in the city. The city's first subway line was developed under the adjacent section of Broadway starting in the late 1890s, and it opened in 1904 with

8316-555: The east, Broadway becomes the busy main street of Tarrytown . Christ Episcopal Church , where Irving worshiped, is along the street. Many high-quality restaurants and shops are along this main road. This downtown ends at the eastern terminus of NY 448 , where Broadway slopes off to the left, downhill, and four signs indicate that Broadway turns left, passing the Old Dutch Church of Sleepy Hollow , another NHL. The road then enters Sleepy Hollow (formerly North Tarrytown), passing

8448-690: The elaborate construction of the era. James Taylor , an English-trained ceramicist , played a key role in establishing effective widespread terracotta production in the United States through his work for various firms such as the Chicago Terra Cotta Company, the Boston Terra Cotta Company, and the New York Architectural Terra-Cotta Company . The American architectural terracotta industry peaked during

8580-523: The end of the 1920s and the onset of the Great Depression further harmed the industry: the number of terracotta companies dropped from eighteen in 1929 to eleven in 1933. This was largely attributed to architect's increasing preference for building with cheaper metal, glass, and cement. The time-intensive process of terracotta manufacture put it at a disadvantage compared to newer products. Changing fashions towards more minimalist, modern styles such as

8712-547: The facade is divided into nine bays. The design of the Marseilles is similar to that of the Manhasset Apartments several blocks north, which also has a brick facade and a mansard roof . The western elevation, which is partially visible from the street, is clad with plain brown brick and has three windows on each story. On Broadway, the first through third stories are clad in rusticated stone blocks, interspersed with some horizontal courses . There are some storefronts on

8844-401: The fine clay matrix. The most common reasons for terracotta to fail are: poor manufacturing, improper installation, weathering, freeze/thaw cycling, and salt formation from atmospheric pollution. The porosity of terracotta greatly impacts its performance. The ability or inability for water and pollutants to enter into the material is directly correlated to its structural capacity. Terracotta

8976-464: The first decade of the 1900s. Architects began to employ combinations of colors to achieve dynamic designs and appearances. This usage diminished as time went on, especially after the success of Cass Gilbert 's Woolworth Building increased demand for monochromatic terracotta. Trends in the 1920s favored setbacks in skyscraper towers, leading to increasing demand for sculpted forms in low relief. Usage of terracotta in architecture had diminished through

9108-426: The first decade of the 20th century, the area was occupied mostly by equestrian industries and was "thoroughly lifeless", but by 1907, The New York Times characterized this section of Broadway as having "almost a solid line of motor vehicle signs all the way from Times Square to Sherman Square". In the late 1900s and early 1910s, several large automobile showrooms, stores, and garages were built on Broadway, including

9240-429: The first story along Broadway, which are separated vertically by piers ; a cornice runs above these storefronts. There are keystones and voussoirs above the second-story windows, which are arched. The windows on the third story are smaller, and there are large console brackets flanking the second-outermost windows, as well as narrow slit windows flanking the third and fourth bays from the south. A cornice runs above

9372-593: The former Symphony Theatre, which was originally built in 1918 as a premier "music and motion-picture house". At 99th Street, Broadway passes between the controversial skyscrapers of the Ariel East and West. At 107th Street, Broadway merges with West End Avenue , with the intersection forming Straus Park with its Titanic Memorial by Augustus Lukeman . Broadway then passes the campus of Columbia University at 116th Street in Morningside Heights , in part on

9504-433: The gaps by rains water. The pollution creates a mildly acidic solution that eats at the clay body or a salt crust forms, causing similar issues as ice. With the majority of terracotta buildings being over one-hundred years old, failing terracotta has become a problem in many cities such as New York . Regular inspections and maintenance and repair programs are required by law, but nonetheless well-publicized incidents such as

9636-562: The grid that the Commissioners' Plan of 1811 imposed on the island, Broadway crosses midtown Manhattan diagonally, intersecting with both the east–west streets and north–south avenues. Broadway's intersections with avenues, marked by " squares " (some merely triangular slivers of open space), have induced some interesting architecture, such as the Flatiron Building . At Union Square , Broadway crosses 14th Street , merges with Fourth Avenue , and continues its diagonal uptown course from

9768-480: The headline "Found on the Great White Way" in the February 3, 1902, edition of the New York Evening Telegram . The journalistic nickname was inspired by the millions of lights on theater marquees and billboard advertisements that illuminate the area. After becoming the city's de facto red-light district in the 1960s and 1970s (as can be seen in the films Taxi Driver and Midnight Cowboy ), since

9900-429: The heat so the greenware was not directly exposed to the flames. Down-draught kilns were also widely used. The interior chamber radiated heat around the terracotta by pulling in hot air from behind an exterior cavity wall. Like the muffle wall, the cavity wall protected the greenware from burning. The earliest terracotta elements were laid directly into the masonry but as structural metal became more popular terracotta

10032-490: The historic 72nd Street station and the addition of a second subway control house and passenger shelter on an adjacent center median just north of 72nd Street, across from the original building, resulted in the creation of a public plaza with stone pavers and extensive seating, connecting the newer building with Verdi Square, and making it necessary to divert northbound traffic to Amsterdam Avenue for one block. While Broadway's southbound lanes at this intersection were unaffected by

10164-456: The hotel housed 1,500 refugees simultaneously. Herbert Oberman and several partners bought the operating lease in July 1950 for 21 years, paying $ 945,000 and taking over a $ 25,000 mortgage. At the time, there were a total of 271 rooms in the building, divided into one- and two-room apartments. The United Service of New Americans surrendered its lease, and the new operators planned to add kitchenettes to

10296-462: The hotel with the Manhattan Bureau of Buildings in July 1902, at which point the structure was planned to cost $ 750,000. The Netherlands Construction Company received the general contract to construct the building. By June 1904, the building's interior finishes were nearly ready. The hotel was completed in October 1905, and Louis Lukes signed a 21-year lease to operate the hotel that month, paying

10428-663: The increased southbound traffic between Columbus Circle (Eighth Avenue) and Times Square (Seventh Avenue) caused the city to re-stripe that section of Broadway for four southbound and two northbound lanes. Broadway became one-way from Columbus Circle south to Herald Square ( 34th Street ) on March 10, 1957, in conjunction with Sixth Avenue becoming one-way from Herald Square north to 59th Street and Seventh Avenue becoming one-way from 59th Street south to Times Square (where it crosses Broadway). On June 3, 1962, Broadway became one-way south of Canal Street , with Trinity Place and Church Street carrying northbound traffic. Another change

10560-577: The intersection of Broadway and Fifth Avenue was repurposed into a public plaza, simplifying that intersection. As part of the 2017 project, Worth Square was expanded, converting the adjoining block of Broadway into a "shared street". In September 2019, the pedestrian space in the Herald Square area was expanded between 33rd and 32nd Streets alongside Greeley Square . Five blocks of Broadway—from 50th to 48th, 39th to 39th, and 23rd to 21st Street—were converted into shared streets in late 2021. The block between 40th and 39th Streets, known as Golda Meir Square,

10692-450: The late 1800s and helped enable the construction of skyscrapers by allowing for more lightweight construction on top of tall metal-framed structures. The fire-resistance of terracotta protected structural steel on many buildings constructed during this period, such as New York City's Flatiron Building . There was an increase in popularity of architectural terracotta made with colored, or polychrome, glazed architectural terracotta during

10824-609: The late 1980s Times Square has emerged as a family tourist center, in effect being Disneyfied following the company's purchase and renovation of the New Amsterdam Theatre on 42nd Street in 1993. The New York Times , from which the Square gets its name, was published at offices at 239 West 43rd Street; the paper stopped printing papers there on June 15, 2007. At the southwest corner of Central Park , Broadway crosses Eighth Avenue (called Central Park West north of 59th Street) at West 59th Street and Columbus Circle ; on

10956-706: The length of Manhattan Island. Upon the arrival of the Dutch , the trail was widened and soon became the main road through the island from Nieuw Amsterdam at the southern tip. The Dutch explorer and entrepreneur David Pietersz. de Vries gives the first mention of it in his journal for the year 1642 ("the Wickquasgeck Road over which the Indians passed daily"). The Dutch called it the Heeren Wegh or Heeren Straat , meaning "Gentlemen's Way" or "Gentlemen's Street" – echoing

11088-409: The material. If the mortar used around and inside the blocks is too strong then the stress will be translated to the terracotta block which will fail over time. Corroding interior metal anchors expand at a faster rate than the surrounding ceramic body causing it to fail from the inside out. Improper loading of the hollow terracotta blocks can create stress cracks. Imperfect repair work often exacerbates

11220-454: The mix into a plaster or sandstone mold, clay can be hand carved, or mix can be extruded into a mold using specialized machines. Clay shrinks as it dries from water loss therefore all molds are made slightly larger than the required dimensions. After the desired green-ware, or air dried, shape is created it is fired in a kiln for several days where it shrinks even further. The hot clay is slowly cooled then hand finished. The ceramics are shipped to

11352-525: The name of a similar street in Amsterdam – or "High Street" or "the Highway"; it was renamed "Broadway" after the British took over the city, because of its unusual width. Although currently the name of the street is simply "Broadway", in a 1776 map of New York City, it is labeled as "Broadway Street". In the 18th century, Broadway ended at the town commons north of Wall Street . The part of Broadway in what

11484-468: The new construction, its northbound lanes are no longer contiguous at this intersection. Drivers can either continue along Amsterdam Avenue to head uptown or turn left on West 73rd Street to resume traveling on Broadway. Several notable apartment buildings are in close proximity to this intersection, including The Ansonia , its ornate architecture dominating the cityscape here. After the Ansonia first opened as

11616-584: The next block is the Manhattan School of Music . Broadway then runs past the Manhattanville campus of Columbia University, and the main campus of CUNY–City College near 135th Street; the Gothic buildings of the original City College campus are out of sight, a block to the east. Also to the east are the brownstones of Hamilton Heights. Hamilton Place is a surviving section of Bloomingdale Road, and originally

11748-411: The ninth story, which was re-clad with asphalt tiles in the late 20th century. The tenth-story windows in the mansard roof are topped by pediments , while the eleventh story has double-hung windows within the roof. The design of the base along 103rd Street is similar to on Broadway, except that the ground slopes up from east to west, and there is a recessed areaway in front of the ground story. There

11880-462: The northern border of Sleepy Hollow, New York . Canyon of Heroes is occasionally used to refer to the section of lower Broadway in the Financial District that is the location of the city's ticker-tape parades . The traditional route of the parade is northward from Bowling Green to City Hall Park . Most of the route is lined with tall office buildings along both sides, affording a view of

12012-479: The other triangle is a lush tree-filled garden bordering Amsterdam Avenue from just above West 72nd Street to West 73rd Street. Named Verdi Square in 1921 for its monument to Italian composer Giuseppe Verdi , which was erected in 1909, this triangular sliver of public space was designated a Scenic Landmark by the Landmarks Preservation Commission in 1974, one of nine city parks that have received

12144-451: The parade for thousands of office workers who create the snowstorm-like jettison of shredded paper products that characterize the parade. While typical sports championship parades have been showered with some 50 tons of confetti and shredded paper, the V-J Day parade on August 14–15, 1945 – marking the end of World War II – was covered with 5,438 tons of paper, based on estimates provided by

12276-450: The portions of Broadway through Duffy Square , Times Square , and Herald Square have been closed entirely to automobile traffic, except for cross traffic on the Streets and Avenues, as part of a traffic and pedestrianization experiment, with the pavement reserved exclusively for walkers, cyclists, and those lounging in temporary seating placed by the city. The city decided that the experiment

12408-415: The product and help reduce shrinkage. Weathering the clay allowed pyrites to chemically change to hydrated ferric oxide and reduced alkali content. This aging minimizes the potential chemical changes during the rest of the manufacturing process. The weathered raw clay was dried, ground, and screened. Later, it would have been pugged in a mill that would mix the clay with water using rotating blades and force

12540-422: The project site where they are installed by local contractors. The hollow pieces are partially backfilled with mortar then placed into the wall, suspended from metal anchors, or hung on metal shelf angles. Academically trained artists were often the designers of the terracotta forms. Their drawings would be interpreted by the manufacturer who would plan out the joint locations and anchoring system. Once finalized,

12672-410: The rate of deterioration. If the block is not fired or cooled properly then the fireskin will not be uniformly adhered to the substrate and can flake off. Likewise, if a glaze is not fired properly it will crack, flake, and fall off. Discolorations can result from mineral impurities such as pyrites or barium carbonates. A fair amount of damage comes from clumsy transportation, storage, or installation of

12804-400: The refugees had never had a private room before they stayed at the Marseilles. During the Marseilles' time as a Jewish refugee center, the hotel hosted events such as Passover Seders and birthday parties for U.S. president Harry S. Truman . An estimated nine thousand Holocaust survivors passed through the Marseilles between 1946 and 1949, living there for an average of two weeks. By late 1949,

12936-436: The road gently undulates along the ridgetop. In Yonkers, Broadway passes the historic Philipse Manor house, which dates back to colonial times. It remains Broadway as it leaves Yonkers for Hastings-on-Hudson , where it splits into separate north and south routes for 0.6 miles (1.0 km). The trees become taller and the houses, many separated from the road by stone fences, become larger. Another National Historic Landmark,

13068-518: The road is one-way going southbound. Broadway in Manhattan is known widely as the heart of the American commercial theatrical industry , and is used as a metonym for it, as well as in the names of alternative theatrical ventures such as Off-Broadway and Off-off-Broadway . Broadway was originally the Wickquasgeck trail, carved into the brush of Manhattan by its Native American inhabitants. This trail originally snaked through swamps and rocks along

13200-582: The same year to add storefronts to the ground floor, which cost $ 100,000. Afterward, one of the new storefronts was leased to Irving Eisler as a drugstore . Brener leased the Marseilles to Harry Tannenbaum's Marseilles Operating Corporation in 1926 for 21 years at a total cost of $ 3 million. The leasehold was sold later that year to the hotelier Edward Arlington for $ 2.2 million. At the time, the hotel had 280 rooms, and Arlington operated three other hotels in Upper Manhattan. Childs Restaurants renovated one of

13332-409: The second floor. The dining room was replaced in 1925 with storefronts. On the third through ninth stories, there were about 31 rooms on each floor, along with 18 private bathrooms and two shared bathrooms. There were 17 suites per floor, each of which had one to three rooms. The tenth floor contained bedrooms for the servants, housekeeper, and housekeeping assistants, in addition to public baths; there

13464-431: The second time in five years, owing to poor connections between pedestrian plazas and decreased vehicular traffic. With the new redesign, the bike lane is now on the right side of the street; it was formerly on the left side adjacent to the pedestrian plazas, causing conflicts between pedestrian and bicycle traffic. In spring 2017, as part of a capital reconstruction of Worth Square, Broadway between 24th and 25th Streets

13596-488: The section of Broadway between 32nd and 21st Streets would be redesigned as part of a project called Broadway Vision. The section between 32nd and 25th Streets would receive a bidirectional bike lane and would be converted to a shared street. Cars would be banned permanently from 27th to 25th Street. That work was finished the same July. In March 2024, the DOT announced plans to convert the section between 17th and 21st Streets into

13728-475: The site of the former New York Coliseum convention center is the new shopping center at the foot of the Time Warner Center , headquarters of Time Warner . From Columbus Circle northward, Broadway becomes a wide boulevard to 169th Street; it retains landscaped center islands that separate northbound from southbound traffic. The medians are a vestige of the central mall of "The Boulevard" that had become

13860-552: The source of the clay is the same they can be made to harmonize, or if different to contrast. It is often a cladding over a different structural material. Terracotta was made by the ancient Greeks , Babylonians , ancient Egyptians , Romans , Chinese , and the Indus River Valley and Native American cultures. It was used for roof tiles, medallions, statues, capitals and other small architectural details. Indian terracotta manufacturers hand pressed, poured, and double-molded

13992-575: The southern portion of Tarrytown, Broadway passes by historic Lyndhurst mansion , a massive mansion built along the Hudson River built in the early 1800s. North of here, at the Kraft Foods technical center, the Tappan Zee Bridge becomes visible. After crossing under the Thruway and I-87 again, here concurrent with I-287 , and then intersecting with the four-lane NY 119 , where 119 splits off to

14124-738: The spine of the Upper West Side , and many of these contain public seating. Broadway intersects with Columbus Avenue (known as Ninth Avenue south of West 59th Street ) at West 65th and 66th Streets where the Juilliard School and Lincoln Center , both well-known performing arts landmarks, as well as the Manhattan New York Temple of the Church of Jesus Christ of Latter-day Saints are located. Between West 70th and 73rd Streets, Broadway intersects with Amsterdam Avenue (known as 10th Avenue south of West 59th Street). The wide intersection of

14256-654: The storefronts at the building in 1930, replacing the original windows with larger ones. At the time, the Metropolitan Life Insurance Company held a $ 6 million mortgage on the hotel. After the hotel's owner defaulted on about $ 744,000 worth of loans on the building, the Morewood Realty Corporation bought the building for $ 635,000 at a foreclosure auction in December 1937. The Anco Investing Corporation and Sovereign Investing Corporation also waived

14388-399: The survival of terracotta. Different types of air pollution can cause different types of surface problems. When it rains, water and salts get sucked into the voids in and around the terracotta through capillary action. If it freezes then ice forms, putting internal stress on the material, causing it to crack from inside. A similar problem happens with atmospheric pollutants that are carried into

14520-413: The third story. On the fourth to seventh stories, the facade is generally made of red brick, except for the stone window sills . The second-outermost bays are flanked by vertical quoins , which support small cornices above the seventh story. The entire eighth floor is clad in stone, while the ninth floor is clad in brick, with a terracotta cornice running horizontally above it. There is a mansard roof above

14652-431: The time, the proposal required $ 20,000 in seed money until the federal government of the United States could provide further funds for the conversion; the block association raised $ 2,000 of that amount through small donations. The West Side Federation for Senior Housing sponsored the building's conversion, and the federal government provided an annual subsidy to help pay off the building's $ 5 million mortgage. In addition,

14784-619: The tract that housed the Bloomingdale Insane Asylum from 1808 until it moved to Westchester County in 1894. Still in Morningside Heights, Broadway passes the park-like campus of Barnard College . Next, the Gothic quadrangle of Union Theological Seminary , and the brick buildings of the Jewish Theological Seminary of America with their landscaped interior courtyards, face one another across Broadway. On

14916-453: The two thoroughfares has historically been the site of numerous traffic accidents and pedestrian casualties, partly due to the long crosswalks. Two small triangular plots of land were created at points where Broadway slices through Amsterdam Avenue. One is a tiny fenced-in patch of shrubbery and plants at West 70th Street called Sherman Square (although it and the surrounding intersection have also been known collectively as Sherman Square), and

15048-399: The underlying problems, speeding up the decay of surrounding elements as well. Making penetrations in terracotta units to attach objects to the outside walls also allows moisture to enter the system, and often crack the terracotta as well. Installing sealant rather than mortar, or applying impervious coating, will trap moisture within the terracotta. The environment also plays a large role in

15180-599: The visitors' center for Kykuit , the National Historic Landmark that was (and partially still is) the Rockefeller family 's estate . Broadway then passes the historic Sleepy Hollow Cemetery , which includes the resting place of Washington Irving and the setting for " The Legend of Sleepy Hollow ". Broadway expands to four lanes at the trumpet intersection with NY 117 , where it finally ends and U.S. 9 becomes Albany Post Road (and Highland Avenue) at

15312-654: The west, and 102nd Street to the south. The hotel has an alternate address of 2693 Broadway. The rectangular land lot covers 12,110 sq ft (1,125 m), with a frontage of about 101 feet (31 m) on Broadway and 120 feet (37 m) on 103rd Street. Nearby buildings include the Master Apartments two blocks west, the Horn & Hardart Building one block north, and the Association Residence Nursing Home one block east. In addition, an entrance to

15444-420: Was a roof garden above the building. In addition, each floor was served by a freight lift, two passenger elevators, and a mail chute . After a renovation in 1980, the building had 134 apartments. These units were composed of 31 studio apartments and 103 one-bedroom units. Each of the apartments' bathrooms has emergency buzzers, and about one-tenth of the apartments are set aside for disabled residents. During

15576-456: Was also an unsuccessful proposal to convert the building into housing for the elderly in 1969. By the following decade, one source described the Marseilles as "one of the worst single room occupancy sore spots of the West Side". The New York Times reported that residents of the building frequently threw debris at passersby. The New York Public Service Commission also investigated allegations that

15708-527: Was called "Western Boulevard" or "The Boulevard". An 1897 official map of the city shows a segment of what is now Broadway as "Kingsbridge Road" in the vicinity of Washington Heights . On February 14, 1899, the name "Broadway" was extended to the entire Broadway / Bloomingdale / Boulevard / Kingsbridge complex. In the 20th century, a 30-block stretch of Broadway, extending mainly between Times Square at 42nd Street and Sherman Square at 72nd Street , formed part of Manhattan 's "Automobile Row". Before

15840-578: Was closed to vehicular traffic at that time. During 2020, the section from 31st to 25th Street was converted to a temporary pedestrian-only street called NoMad Piazza as part of the New York City Department of Transportation 's Open Streets program. Following the success of the pedestrian-only street, the Flatiron/23rd Street Partnership BID closed the section between 25th and 27th Streets to vehicular traffic again during 2021 and 2022. City officials announced in March 2023 that

15972-403: Was converted to a shared street , where through vehicles are banned and delivery vehicles are restricted to 5 miles per hour (8.0 km/h). Delivery vehicles go northbound from Fifth Avenue to 25th Street for that one block, reversing the direction of traffic and preventing vehicles from going south on Broadway south of 25th Street. The capital project expands on a 2008 initiative where part of

16104-501: Was designated as the receiver for the Marseille. The businessman Herbert Du Puy bought the structure in October 1909, at which point the structure was known as the Langham. Du Puy also took over the building's $ 525,000 mortgage. The H. S. Clement & Son Company sold its leasehold of the Marseilles to James C. Ewing in 1911, and the hotel's manager, Charles A. Weir, announced plans for

16236-428: Was designed by Harry Allan Jacobs and is one of multiple apartment hotels on Broadway designed in the Beaux-Arts style. The building is 11 stories high and is U-shaped, with a light court on its southern side. The facade is made of brick and stone, although some decorative details are made of architectural terracotta and wrought iron . On Broadway, the facade is divided into seven bays , while on 103rd Street,

16368-454: Was fairly successful at making small architectural ornaments. Their company was taken over by George and Eleanor Coade in 1769. [See Coade stone , See Eleanor Coade ] George died a year later, leaving the company to his wife and daughter, both named Eleanor Coade. The Coade ladies popularized the grey mix of terracotta as an alternative to stone with the help of architects like Horace Walpole and Sir John Soane. Georgian architectural style

16500-530: Was in vogue and demand for repetitive, classically inspired décor was very fashionable. The Victoria and Albert Museum (1867–1880) and the Natural History Museum of London (1879–1880) buildings ushered in an era of mass-produced architectural terracotta. The earliest manufacturer of architectural terracotta in the United States was started by Henry Tolman Jr. in Worcester, Massachusetts , around 1849. In

16632-472: Was made on November 10, 1963, when Broadway became one-way southbound from Herald Square to Madison Square ( 23rd Street ) and Union Square ( 14th Street ) to Canal Street, and two routes – Sixth Avenue south of Herald Square and Centre Street , Lafayette Street , and Fourth Avenue south of Union Square – became one-way northbound. Finally, at the same time as Madison Avenue became one-way northbound and Fifth Avenue became one-way southbound, Broadway

16764-419: Was made one-way southbound between Madison Square (where Fifth Avenue crosses) and Union Square on January 14, 1966, completing its conversion south of Columbus Circle. In 2001, a one-block section of Broadway between 72nd Street and 73rd Street at Verdi Square was reconfigured. Its easternmost lanes, which formerly hosted northbound traffic, were turned into a public park when a new subway entrance for

16896-412: Was originally operated by Louis Lukes before being resold several times in the 20th century. The ground-story rooms were replaced with shops in the 1920s. The structure contained a refugee center for Holocaust survivors in the 1940s, and the Marseilles became a single room occupancy hotel in the late 20th century. Two attempts to convert the building into affordable housing for elderly people failed in

17028-523: Was successful, and decided to make the change permanent in February 2010. Though the anticipated benefits to traffic flow were not as large as hoped, pedestrian injuries dropped dramatically and foot traffic increased in the designated areas; the project was popular with both residents and businesses. The current portions converted into pedestrian plazas are between West 47th and 42nd Streets within Times and Duffy Squares, and between West 35th and 33rd Streets in

17160-478: Was suspended by metal anchors. The development of cast and later wrought iron as a structural material was closely linked to the rise of terracotta. Cast iron was first used as columns in the 1820s by William Strickland. Over the course of the 19th century metal became more incorporated into construction but it was not widely used structurally until the late 1890s. A series of disastrous fires ( Chicago, 1871 ; Boston, 1872 ; and San Francisco, 1906 ) earned terracotta

17292-431: Was the underfloor or hypocaust heating system that they used for their bath houses. Medieval European architecture did not expand terracotta use beyond the ancients. The manufacture of tile roofs diminished with low cost thatch roofing widely available. Southern German , Italian and Spanish city states kept the tradition alive. Richard Holt and Thomas Ripley patented an artificial stone recipe in 1722. The business

17424-429: Was used for the mass-production of terracotta blocks, popular in the 1920s. Prepared clay was fed into a machine that would then push the mix through a mold. The technique required the blocks to be made with simple shapes, so this process was often used for flooring, roofing, cladding, and later hollow clay tiles. The last step before firing the greenware was glazing . True glazes are made from various salts but prior to

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