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Herding is the act of bringing individual animals together into a group ( herd ), maintaining the group, and moving the group from place to place—or any combination of those. Herding can refer either to the process of animals forming herds in the wild, or to human intervention forming herds for some purpose. While the layperson uses the term "herding" to describe this human intervention, most individuals involved in the process term it mustering , "working stock", or droving .

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129-550: Some animals instinctively gather together as a herd. A group of animals fleeing a predator will demonstrate herd behavior for protection; while some predators , such as wolves and dogs have instinctive herding abilities derived from primitive hunting instincts. Instincts in herding dogs and trainability can be measured at noncompetitive herding tests. Dogs exhibiting basic herding instincts can be trained to aid in herding and to compete in herding and stock dog trials. Sperm whales have also been observed teaming up to herd prey in

258-469: A "group mind" or "mob behavior" was put forward by the French social psychologists Gabriel Tarde and Gustave Le Bon . Sheeple ( / ˈ ʃ iː p əl / ; a portmanteau of "sheep" and "people") is a derogatory term that highlights the passive herd behavior of people easily controlled by a governing power or market fads which likens them to sheep , a herd animal that is "easily" led about. The term

387-538: A Black lens and dedicated her career to focusing on the anxiety of African American women. She founded the organization Rise Sally Rise which helps Black women cope with anxiety. She published her work Soothe Your Nerves: The Black Woman's Guide to Understanding and Overcoming Anxiety, Panic and Fear in 2003. In 2002 Dr. Teresa LaFromboise, former president of the Society of Indian Psychologists, received

516-402: A biologically potent stimulus (e.g., food that elicits salivation) is paired with a previously neutral stimulus (e.g., a bell) over several learning trials, the neutral stimulus by itself can come to elicit the response the biologically potent stimulus elicits. Ivan Pavlov —known best for inducing dogs to salivate in the presence of a stimulus previously linked with food—became a leading figure in

645-569: A child should be recognized as their own person with their own right and have each session catered to the child's specific needs. She encouraged drawing, moving freely, and expressing themselves in any way. This helped build a strong therapeutic alliance with child patients, which allows psychologists to observe their normal behavior. She continued her research on the impact of children after family separation, children with socio-economically disadvantaged backgrounds, and all stages of child development from infancy to adolescence. Functional periodicity ,

774-533: A concept of "recognition" ( pinyin : jen-shih ) which referred to the interface between individual perceptions and the socially accepted worldview; failure to correspond with party doctrine was "incorrect recognition." Psychology education was centralized under the Chinese Academy of Sciences , supervised by the State Council . In 1951, the academy created a Psychology Research Office, which in 1956 became

903-595: A coordinated feeding behavior. People use dogs to help herd. Herding is used in agriculture to manage domesticated animals. Herding can be performed by people or trained animals such as herding dogs that control the movement of livestock under the direction of a person. The people whose occupation it is to herd or control animals often have herd added to the name of the animal they are herding to describe their occupation ( shepherd , goatherd , cowherd ). Many people use dogs to help herd animals Most herbivores live in groups, called herds, they go from place to place grazing

1032-628: A degree of liberalization during the Khrushchev Thaw . The topics of cybernetics, linguistics, and genetics became acceptable again. The new field of engineering psychology emerged. The field involved the study of the mental aspects of complex jobs (such as pilot and cosmonaut). Interdisciplinary studies became popular and scholars such as Georgy Shchedrovitsky developed systems theory approaches to human behavior. Twentieth-century Chinese psychology originally modeled itself on U.S. psychology, with translations from American authors like William James,

1161-706: A front seat when it comes to social marketing , paving the way for campaigns such as Earth Day , and the variety of anti-smoking and anti-obesity campaigns seen in every country. Within cultures and communities, marketers must aim to influence opinion leaders who in turn influence each other, as it is the herd mentality of any group of people that ensures a social campaign's success. A campaign run by Som la Pera in Spain to combat teenage obesity found that campaigns run in schools are more effective due to influence of teachers and peers, and students' high visibility, and their interaction with one another. Opinion leaders in schools created

1290-609: A greater connection to physiology, emerged in South America, under the leadership of Horacio G. Piñero at the University of Buenos Aires . In Russia, too, researchers placed greater emphasis on the biological basis for psychology, beginning with Ivan Sechenov 's 1873 essay, "Who Is to Develop Psychology and How?" Sechenov advanced the idea of brain reflexes and aggressively promoted a deterministic view of human behavior. The Russian-Soviet physiologist Ivan Pavlov discovered in dogs

1419-751: A hiatus for World War I, the Seventh Congress met in Oxford, with substantially greater participation from the war-victorious Anglo-Americans. In 1929, the Congress took place at Yale University in New Haven, Connecticut, attended by hundreds of members of the APA. Tokyo Imperial University led the way in bringing new psychology to the East. New ideas about psychology diffused from Japan into China. American psychology gained status upon

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1548-435: A laboratory procedure meant to study attachment style by separating and uniting a child with their mother several different times under different circumstances. These field studies are also where she developed her attachment theory and the order of attachment styles , which was a landmark for developmental psychology . Because of her work, Ainsworth became one of the most cited psychologists of all time. Mamie Phipps Clark

1677-683: A learning process that was later termed " classical conditioning " and applied the process to human beings. One of the earliest psychology societies was La Société de Psychologie Physiologique in France, which lasted from 1885 to 1893. The first meeting of the International Congress of Psychology sponsored by the International Union of Psychological Science took place in Paris, in August 1889, amidst

1806-451: A market context can become informed through the price in such a way that private information is aggregated correctly and efficiently. Subsequent work has shown that markets may systematically overweight public information; it has also studied the role of strategic trading as an obstacle to efficient information aggregation. Herd behavior is often a useful tool in marketing and, if used properly, can lead to increases in sales and changes to

1935-557: A mere sum of separate individuals are made into a 'society' ". Other social scientists explored behaviors related to herding, such as Sigmund Freud (crowd psychology), Carl Jung (collective unconscious), Everett Dean Martin (Behavior of Crowds) and Gustave Le Bon (the popular mind). Swarm theory observed in non-human societies is a related concept and is being explored as it occurs in human society. Scottish journalist Charles Mackay identifies multiple facets of herd behaviour in his 1841 work, Extraordinary Popular Delusions and

2064-506: A new applied psychology organization called the International Congress of Psychotechnics Applied to Vocational Guidance, later called the International Congress of Psychotechnics and then the International Association of Applied Psychology . The IAAP is considered the oldest international psychology association. Today, at least 65 international groups deal with specialized aspects of psychology. In response to male predominance in

2193-616: A place to eat. They see that restaurant A has customers while B is empty, and choose A on the assumption that having customers makes it the better choice. Because other passersby do the same thing into the evening, restaurant A does more business that night than B. This phenomenon is also referred as an information cascade . Crowds that gather on behalf of a grievance can involve herding behavior that turns violent, particularly when confronted by an opposing ethnic or racial group. The Los Angeles riots of 1992 , New York Draft Riots and Tulsa Race Riot are notorious in U.S. history. The idea of

2322-526: A platform for opinion leaders to take the stage and influence purchase decisions, and recommendations from peers and evidence of positive online experience all serve to help consumers make purchasing decisions. Gunawan and Huarng's 2015 study concluded that social influence is essential in framing attitudes towards brands, which in turn leads to purchase intention. Influencers form norms which their peers are found to follow, and targeting extroverted personalities increases chances of purchase even further. This

2451-502: A professor of psychology at the University of Pennsylvania and Columbia University and the co-founder of Psychological Review , was the first professor of psychology in the United States . The German psychologist Hermann Ebbinghaus , a researcher at the University of Berlin , was a 19th-century contributor to the field. He pioneered the experimental study of memory and developed quantitative models of learning and forgetting. In

2580-663: A psychologist and political activist has applied a black, feminist, and class lens to all her psychological studies. Aiding progressive and women's issues, she has been the executive director for many NGOs. In 2007 she became the Senior Director of the Women's Programs Office of the American Psychological Association. Therefore, she was one of the creators of the APA's "Women in Psychology Timeline" which features

2709-511: A religion established by Russian-American philosopher Helena Blavatsky , drew inspiration from these doctrines during her time in British India . Psychology was of interest to Enlightenment thinkers in Europe. In Germany, Gottfried Wilhelm Leibniz (1646–1716) applied his principles of calculus to the mind, arguing that mental activity took place on an indivisible continuum. He suggested that

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2838-419: A room with two equal and equidistant exits, a majority will favor one exit while the minority will favor the other. Possible mechanisms for this behavior include Hamilton 's selfish herd theory , neighbor copying, or the byproduct of communication by social animals or runaway positive feedback. Characteristics of escape panic include: The philosophers Søren Kierkegaard and Friedrich Nietzsche were among

2967-434: A sea change of opinion, away from mentalism and towards "behavioralism." In 1913, John B. Watson coined the term behaviorism for this school of thought. Watson's famous Little Albert experiment in 1920 was at first thought to demonstrate that repeated use of upsetting loud noises could instill phobias (aversions to other stimuli) in an infant human, although such a conclusion was likely an exaggeration. Karl Lashley ,

3096-636: A significant influence on psychology in China. Chancellor T'sai Yuan-p'ei introduced him at Peking University as a greater thinker than Confucius. Kuo Zing-yang who received a PhD at the University of California, Berkeley, became President of Zhejiang University and popularized behaviorism . After the Chinese Communist Party gained control of the country, the Stalinist Soviet Union became

3225-539: A speculative attack and it will tend to cause moderate inflation in the short term. When consumers realize that the inflation of needed commodities is increasing, they will begin to stockpile and hoard goods, which will accelerate the rate of inflation even faster. This will ultimately crash the currency and likely lead to civil unrest . Large stock market trends often begin and end with periods of frenzied buying (bubbles) or selling (crashes). Many observers cite these episodes as clear examples of herding behavior that

3354-674: A time at Imperial University in Japan, with publications such as Clairvoyance and Thoughtography by Tomokichi Fukurai, but it was mostly shunned by 1913. As a discipline, psychology has long sought to fend off accusations that it is a "soft" science . Philosopher of science Thomas Kuhn 's 1962 critique implied psychology overall was in a pre-paradigm state, lacking agreement on the type of overarching theory found in mature hard sciences such as chemistry and physics. Because some areas of psychology rely on research methods such as self-reports in surveys and questionnaires, critics asserted that psychology

3483-450: A total of 100,000 individual members. At least 30 other international organizations represent psychologists in different regions. In some places, governments legally regulate who can provide psychological services or represent themselves as a "psychologist." The APA defines a psychologist as someone with a doctoral degree in psychology. Early practitioners of experimental psychology distinguished themselves from parapsychology , which in

3612-446: A wide range of topics related to mental processes and behavior. Typically the latter group of psychologists work in academic settings (e.g., universities, medical schools, or hospitals). Another group of psychologists is employed in industrial and organizational settings. Yet others are involved in work on human development , aging, sports , health, forensic science , education , and the media . The word psychology derives from

3741-516: Is pluralia tantum , which means it does not have a singular form. While its origins are unclear, the word was used by W. R. Anderson in his column Round About Radio , published in London 1945, where he wrote: The simple truth is that you can get away with anything, in government. That covers almost all the evils of the time. Once in, nobody, apparently, can turn you out. The People, as ever (I spell it "Sheeple"), will stand anything. Another early use

3870-512: Is a cross-disciplinary, holistic model that concerns the ways in which interrelationships of biological, psychological, and socio-environmental factors affect health and behavior. Evolutionary psychology approaches thought and behavior from a modern evolutionary perspective. This perspective suggests that psychological adaptations evolved to solve recurrent problems in human ancestral environments. Evolutionary psychologists attempt to find out how human psychological traits are evolved adaptations,

3999-591: Is because the stronger personalities tend to be more engaged on consumer platforms and thus spread word of mouth information more efficiently. Many brands have begun to realise the importance of brand ambassadors and influencers, and it is being shown more clearly that herd behaviour can be used to drive sales and profits exponentially in favour of any brand through examination of these instances. Marketing can easily transcend beyond commercial roots, in that it can be used to encourage action to do with health, environmentalism and general society. Herd mentality often takes

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4128-455: Is clear that opinion leaders and their influence achieve huge reach among their reference groups and thus can be used as the loudest voices to encourage others in any collective direction. a. See for example the Misplaced Pages article on his book Irrational Exuberance . Psychology Psychology is the scientific study of mind and behavior . Its subject matter includes

4257-564: Is important, and differs from the sum of its parts. Psychologists in Germany, Denmark, Austria, England, and the United States soon followed Wundt in setting up laboratories. G. Stanley Hall , an American who studied with Wundt, founded a psychology lab that became internationally influential. The lab was located at Johns Hopkins University . Hall, in turn, trained Yujiro Motora , who brought experimental psychology, emphasizing psychophysics, to

4386-441: Is irrational and driven by emotion—greed in the bubbles, fear in the crashes. Individual investors join the crowd of others in a rush to get in or out of the market. Some followers of the technical analysis school of investing see the herding behavior of investors as an example of extreme market sentiment . The academic study of behavioral finance has identified herding in the collective irrationality of investors, particularly

4515-413: Is not an objective science. Skeptics have suggested that personality, thinking, and emotion cannot be directly measured and are often inferred from subjective self-reports, which may be problematic. Experimental psychologists have devised a variety of ways to indirectly measure these elusive phenomenological entities. Divisions still exist within the field, with some psychologists more oriented towards

4644-426: Is seen as an indication of better quality, and consumers will use the opinions of others posted on these platforms as a powerful compass to guide them towards products and brands that align with their preconceptions and the decisions of others in their peer groups . Taking into account differences in needs and their position in the socialization process, Lessig & Park examined groups of students and housewives and

4773-506: Is that a large part of both human and lower-animal behavior is learned. A principle associated with behavioral research is that the mechanisms involved in learning apply to humans and non-human animals. Behavioral researchers have developed a treatment known as behavior modification , which is used to help individuals replace undesirable behaviors with desirable ones. Early behavioral researchers studied stimulus–response pairings, now known as classical conditioning . They demonstrated that when

4902-750: Is the 2007 uranium bubble , which started with flooding of the Cigar Lake Mine in Saskatchewan , during the year 2006. There are two strands of work in economic theory that consider why herding occurs and provide frameworks for examining its causes and consequences. The first of these strands is that on herd behavior in a non-market context. The seminal references are Banerjee (1992) and Bikhchandani, Hirshleifer and Welch (1992), both of which showed that herd behavior may result from private information not publicly shared. More specifically, both of these papers showed that individuals, acting sequentially on

5031-446: Is used to describe those who voluntarily acquiesce to a suggestion without any significant critical analysis or research, in large part due to the majority of a population having a similar mindset. Word Spy defines it as "people who are meek, easily persuaded , and tend to follow the crowd (sheep + people)". Merriam-Webster defines the term as "people who are docile, compliant, or easily influenced: people likened to sheep". The word

5160-519: The Gemeinschaft ." Psychologists were to provide Seelenführung [lit., soul guidance], the leadership of the mind, to integrate people into the new vision of a German community. Harald Schultz-Hencke melded psychology with the Nazi theory of biology and racial origins, criticizing psychoanalysis as a study of the weak and deformed. Johannes Heinrich Schultz , a German psychologist recognized for developing

5289-469: The Upanishads and other Vedic texts that formed the foundations of Hinduism was the distinction between a person's transient mundane self and their eternal, unchanging soul . Divergent Hindu doctrines and Buddhism have challenged this hierarchy of selves, but have all emphasized the importance of reaching higher awareness. Yoga encompasses a range of techniques used in pursuit of this goal. Theosophy ,

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5418-519: The Ebers Papyrus mentioned depression and thought disorders. Historians note that Greek philosophers, including Thales , Plato , and Aristotle (especially in his De Anima treatise), addressed the workings of the mind. As early as the 4th century BC, the Greek physician Hippocrates theorized that mental disorders had physical rather than supernatural causes. In 387 BCE, Plato suggested that

5547-515: The Imperial University of Tokyo . Wundt's assistant, Hugo Münsterberg , taught psychology at Harvard to students such as Narendra Nath Sen Gupta —who, in 1905, founded a psychology department and laboratory at the University of Calcutta . Wundt's students Walter Dill Scott , Lightner Witmer , and James McKeen Cattell worked on developing tests of mental ability. Cattell, who also studied with eugenicist Francis Galton , went on to found

5676-575: The International Journal of Psychology . IAAP and IUPsyS agreed in 1976 each to hold a congress every four years, on a staggered basis. IUPsyS recognizes 66 national psychology associations and at least 15 others exist. The American Psychological Association is the oldest and largest. Its membership has increased from 5,000 in 1945 to 100,000 in the present day. The APA includes 54 divisions , which since 1960 have steadily proliferated to include more specialties. Some of these divisions, such as

5805-607: The Psychological Corporation . Witmer focused on the mental testing of children; Scott, on employee selection. Another student of Wundt, the Englishman Edward Titchener , created the psychology program at Cornell University and advanced " structuralist " psychology. The idea behind structuralism was to analyze and classify different aspects of the mind, primarily through the method of introspection . William James, John Dewey , and Harvey Carr advanced

5934-772: The Society for the Psychological Study of Social Issues and the American Psychology–Law Society , began as autonomous groups. The Interamerican Psychological Society , founded in 1951, aspires to promote psychology across the Western Hemisphere. It holds the Interamerican Congress of Psychology and had 1,000 members in year 2000. The European Federation of Professional Psychology Associations, founded in 1981, represents 30 national associations with

6063-582: The Weber–Fechner law . Fechner's 1860 Elements of Psychophysics challenged Kant's negative view with regard to conducting quantitative research on the mind. Fechner's achievement was to show that "mental processes could not only be given numerical magnitudes, but also that these could be measured by experimental methods." In Heidelberg, Hermann von Helmholtz conducted parallel research on sensory perception, and trained physiologist Wilhelm Wundt . Wundt, in turn, came to Leipzig University, where he established

6192-452: The social influence on shopper behavior shows that shoppers are influenced by direct interactions with companions, and as a group size grows, herd behaviour becomes more apparent. Discussions that create excitement and interest have greater impact on touch frequency and purchase likelihood grows with greater involvement caused by a large group. Shoppers in this Midwestern American shopping outlet were monitored and their purchases noted, and it

6321-434: The societal norms and roles they are assigned. As she states in her article, "Variability as related to sex differences in achievement: A Critique", the largest problem women have is the social order that was built due to the assumption women have less interests and abilities than men. To further prove her point, she completed another experiment with infants who have not been influenced by the environment of social norms, like

6450-617: The structure of society . Whilst it has been shown that financial incentives cause action in large numbers of people, herd mentality often wins out in a case of "Keeping up with the Joneses". Communications technologies have contributed to the proliferation to consumer choice and "the power of crowds", Consumers increasingly have more access to opinions and information from both opinion leaders and formers on platforms that have largely user-generated content , and thus have more tools with which to complete any decision-making process. Popularity

6579-501: The 1870s, when in France Paul Broca traced production of speech to the left frontal gyrus, thereby also demonstrating hemispheric lateralization of brain function. Soon after, Carl Wernicke identified a related area necessary for the understanding of speech. The contemporary field of behavioral neuroscience focuses on the physical basis of behavior. Behaviorial neuroscientists use animal models, often relying on rats, to study

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6708-618: The 1910s and 1920s, eugenics became a standard topic in psychology classes. In contrast to the US, in the UK psychology was met with antagonism by the scientific and medical establishments, and up until 1939, there were only six psychology chairs in universities in England. During World War II and the Cold War, the U.S. military and intelligence agencies established themselves as leading funders of psychology by way of

6837-469: The 1940s. These tests, called the doll tests , asked young children to choose between identical dolls whose only difference was race, and they found that the majority of the children preferred the white dolls and attributed positive traits to them. Repeated over and over again, these tests helped to determine the negative effects of racial discrimination and segregation on black children's self-image and development. In 1954, this research would help decide

6966-617: The 20th century further diversified the field of psychology, with women of color reaching new milestones. In 1962, Martha Bernal became the first Latina woman to get a Ph.D. in psychology. In 1969, Marigold Linton , the first Native American woman to get a Ph.D. in psychology, founded the National Indian Education Association . She was also a founding member of the Society for Advancement of Chicanos and Native Americans in Science . In 1971, The Network of Indian Psychologists

7095-471: The APA's Distinguished Career Contribution to Research Award from the Society for the Psychological Study of Culture Ethnicity, and Race for her research on suicide prevention . She was the first person to lead an intervention for Native American children and adolescents that utilized evidence-based suicide prevention. She has spent her career dedicated to aiding racial and ethnic minority youth cope with cultural adjustment and pressures. Dr. Shari Miles-Cohen,

7224-449: The Army's Project Camelot , the "Manhattan Project" of social science , an effort which enlisted psychologists and anthropologists to analyze the plans and policies of foreign countries for strategic purposes. In Germany after World War I, psychology held institutional power through the military, which was subsequently expanded along with the rest of the military during Nazi Germany . Under

7353-507: The Greek word psyche , for spirit or soul . The latter part of the word psychology derives from -λογία -logia , which means "study" or "research". The word psychology was first used in the Renaissance. In its Latin form psychiologia , it was first employed by the Croatian humanist and Latinist Marko Marulić in his book Psichiologia de ratione animae humanae ( Psychology, on

7482-626: The Herd in Peace and War (1914). In The Theory of the Leisure Class , Thorstein Veblen explained economic behavior in terms of social influences such as "emulation", where some members of a group mimic other members of higher status. In "The Metropolis and Mental Life" (1903), early sociologist George Simmel referred to the "impulse to sociability in man", and sought to describe "the forms of association by which

7611-539: The Institute of Psychology. Because most leading psychologists were educated in the United States, the first concern of the academy was the re-education of these psychologists in the Soviet doctrines. Child psychology and pedagogy for the purpose of a nationally cohesive education remained a central goal of the discipline. Women in the early 1900s started to make key findings within the world of psychology. In 1923, Anna Freud ,

7740-455: The Madness of Crowds . "Benign" herding behaviors may occur frequently in everyday decisions based on learning from the information of others, as when a person on the street decides which of two restaurants to dine in. Suppose that both look appealing, but both are empty because it is early evening; so at random, this person chooses restaurant A. Soon a couple walks down the same street in search of

7869-734: The Nature of the Human Soul ) in the decade 1510–1520 The earliest known reference to the word psychology in English was by Steven Blankaart in 1694 in The Physical Dictionary . The dictionary refers to " Anatomy , which treats the Body, and Psychology, which treats of the Soul." Ψ ( psi ) , the first letter of the Greek word psyche from which the term psychology is derived, is commonly associated with

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7998-464: The Prussian state established psychology as a mandatory discipline in its rapidly expanding and highly influential educational system . However, this discipline did not yet embrace experimentation. In England, early psychology involved phrenology and the response to social problems including alcoholism, violence, and the country's crowded "lunatic" asylums. Philosopher John Stuart Mill believed that

8127-609: The Rockefeller Foundation, Mitscherlich established the first clinical psychosomatic medicine division at Heidelberg University. In 1970, psychology was integrated into the required studies of medical students. After the Russian Revolution , the Bolsheviks promoted psychology as a way to engineer the "New Man" of socialism. Consequently, university psychology departments trained large numbers of students in psychology. At

8256-485: The Soviet Union and inspired followers to use his methods on humans. In the United States, Edward Lee Thorndike initiated " connectionist " studies by trapping animals in "puzzle boxes" and rewarding them for escaping. Thorndike wrote in 1911, "There can be no moral warrant for studying man's nature unless the study will enable us to control his acts." From 1910 to 1913 the American Psychological Association went through

8385-402: The Soviet Union. Stalinist purges took a heavy toll and instilled a climate of fear in the profession, as elsewhere in Soviet society. Following World War II, Jewish psychologists past and present, including Lev Vygotsky , A.R. Luria , and Aron Zalkind, were denounced; Ivan Pavlov (posthumously) and Stalin himself were celebrated as heroes of Soviet psychology. Soviet academics experienced

8514-587: The U.S.'s entry into World War I. A standing committee headed by Robert Yerkes administered mental tests (" Army Alpha " and " Army Beta ") to almost 1.8 million soldiers. Subsequently, the Rockefeller family , via the Social Science Research Council , began to provide funding for behavioral research. Rockefeller charities funded the National Committee on Mental Hygiene, which disseminated

8643-679: The World's Fair celebrating the centennial of the French Revolution. William James was one of three Americans among the 400 attendees. The American Psychological Association (APA) was founded soon after, in 1892. The International Congress continued to be held at different locations in Europe and with wide international participation. The Sixth Congress, held in Geneva in 1909, included presentations in Russian, Chinese, and Japanese, as well as Esperanto . After

8772-590: The accomplishments of women of color in psychology. She is well known for co-editing Eliminating Inequities for Women with Disabilities: An Agenda for Health and Wellness (published in 2016), her article published in the Women's Reproductive Health Journal about women of color's struggle with pregnancy and postpartum (Published in 2018), and co-authoring the "APA Handbook of the Psychology of Women" (published in 2019). In 1920, Édouard Claparède and Pierre Bovet created

8901-406: The adult male getting more opportunities than women. She found no difference between infants besides size. After this research proved the original hypothesis wrong, Hollingworth was able to show there is no difference between the physiological and psychological traits of men and women, and women are not impaired during menstruation . The first half of the 1900s was filled with new theories and it

9030-620: The application of biological principles to the study of physiological and genetic mechanisms underlying behavior in humans and other animals. The allied field of comparative psychology is the scientific study of the behavior and mental processes of non-human animals. A leading question in behavioral neuroscience has been whether and how mental functions are localized in the brain . From Phineas Gage to H.M. and Clive Wearing , individual people with mental deficits traceable to physical brain damage have inspired new discoveries in this area. Modern behavioral neuroscience could be said to originate in

9159-609: The armed forces and in the new Office of Strategic Services intelligence agency. University of Michigan psychologist Dorwin Cartwright reported that university researchers began large-scale propaganda research in 1939–1941. He observed that "the last few months of the war saw a social psychologist become chiefly responsible for determining the week-by-week-propaganda policy for the United States Government." Cartwright also wrote that psychologists had significant roles in managing

9288-439: The basis of private information and public knowledge about the behavior of others, may end up choosing the socially undesirable option. A large subsequent literature has examined the causes and consequences of such "herds" and information cascades. The second strands concerns information aggregation in market contexts. A very early reference is the classic paper by Grossman and Stiglitz (1976) that showed that uninformed traders in

9417-458: The behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts , feelings , and motives . Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences . Biological psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience . As social scientists, psychologists aim to understand

9546-817: The behavior of individuals and groups. A professional practitioner or researcher involved in the discipline is called a psychologist . Some psychologists can also be classified as behavioral or cognitive scientists . Some psychologists attempt to understand the role of mental functions in individual and social behavior . Others explore the physiological and neurobiological processes that underlie cognitive functions and behaviors. Psychologists are involved in research on perception , cognition , attention , emotion , intelligence , subjective experiences , motivation , brain functioning , and personality . Psychologists' interests extend to interpersonal relationships , psychological resilience , family resilience , and other areas within social psychology . They also consider

9675-541: The belief women are mentally and physically impaired during menstruation , impacted women's rights because employers were less likely to hire them due to the belief they would be incapable of working for 1 week a month. Leta Stetter Hollingworth wanted to prove this hypothesis and Edward L. Thorndike's theory, that women have lesser psychological and physical traits than men and were simply mediocre, incorrect. Hollingworth worked to prove differences were not from male genetic superiority, but from culture. She also included

9804-569: The brain advanced during the Qing dynasty with the work of Western-educated Fang Yizhi (1611–1671), Liu Zhi (1660–1730), and Wang Qingren (1768–1831). Wang Qingren emphasized the importance of the brain as the center of the nervous system, linked mental disorder with brain diseases, investigated the causes of dreams and insomnia , and advanced a theory of hemispheric lateralization in brain function. Influenced by Hinduism , Indian philosophy explored distinctions in types of awareness. A central idea of

9933-401: The brain is where mental processes take place, and in 335 BCE Aristotle suggested that it was the heart. In China, psychological understanding grew from the philosophical works of Laozi and Confucius , and later from the doctrines of Buddhism . This body of knowledge involves insights drawn from introspection and observation, as well as techniques for focused thinking and acting. It frames

10062-549: The completion of training, positions were made available for those students at schools, workplaces, cultural institutions, and in the military. The Russian state emphasized pedology and the study of child development. Lev Vygotsky became prominent in the field of child development. The Bolsheviks also promoted free love and embraced the doctrine of psychoanalysis as an antidote to sexual repression. Although pedology and intelligence testing fell out of favor in 1936, psychology maintained its privileged position as an instrument of

10191-637: The concept of mental illness and lobbied for applying ideas from psychology to child rearing. Through the Bureau of Social Hygiene and later funding of Alfred Kinsey , Rockefeller foundations helped establish research on sexuality in the U.S. Under the influence of the Carnegie-funded Eugenics Record Office , the Draper-funded Pioneer Fund , and other institutions, the eugenics movement also influenced American psychology. In

10320-432: The concept of women's impairment during menstruation in her research. She recorded both women and men performances on tasks (cognitive, perceptual, and motor) for three months. No evidence was found of decreased performance due to a woman's menstrual cycle. She also challenged the belief intelligence is inherited and women here are intellectually inferior to men. She stated that women do not reach positions of power due to

10449-405: The daughter of Sigmund Freud , built on her father's work using different defense mechanisms (denial, repression, and suppression) to psychoanalyze children. She believed that once a child reached the latency period , child analysis could be used as a mode of therapy . She stated it is important focus on the child's environment, support their development, and prevent neurosis . She believed

10578-451: The difference between conscious and unconscious awareness is only a matter of degree. Christian Wolff identified psychology as its own science, writing Psychologia Empirica in 1732 and Psychologia Rationalis in 1734. Immanuel Kant advanced the idea of anthropology as a discipline, with psychology an important subdivision. Kant, however, explicitly rejected the idea of an experimental psychology , writing that "the empirical doctrine of

10707-658: The direction of Hermann Göring 's cousin Matthias Göring , the Berlin Psychoanalytic Institute was renamed the Göring Institute. Freudian psychoanalysts were expelled and persecuted under the anti-Jewish policies of the Nazi Party , and all psychologists had to distance themselves from Freud and Adler , founders of psychoanalysis who were also Jewish. The Göring Institute was well-financed throughout

10836-575: The domestic economy. The Army rolled out its new General Classification Test to assess the ability of millions of soldiers. The Army also engaged in large-scale psychological research of troop morale and mental health . In the 1950s, the Rockefeller Foundation and Ford Foundation collaborated with the Central Intelligence Agency (CIA) to fund research on psychological warfare . In 1965, public controversy called attention to

10965-459: The early 20th century, Wolfgang Kohler , Max Wertheimer , and Kurt Koffka co-founded the school of Gestalt psychology of Fritz Perls . The approach of Gestalt psychology is based upon the idea that individuals experience things as unified wholes. Rather than reducing thoughts and behavior into smaller component elements, as in structuralism, the Gestaltists maintained that whole of experience

11094-429: The encouragement to save energy when they were told that 77% of their neighbours were using fans instead of air conditioning, proving that communities are more likely to engage in a behaviour if they think that everyone else is already taking part. Herd behaviours shown in the two examples exemplify that it can be a powerful tool in social marketing, and if harnessed correctly, has the potential to achieve great change. It

11223-591: The establishment of university psychology departments and journals, and the establishment of groups including the Chinese Association of Psychological Testing (1930) and the Chinese Psychological Society (1937). Chinese psychologists were encouraged to focus on education and language learning. Chinese psychologists were drawn to the idea that education would enable modernization. John Dewey, who lectured to Chinese audiences between 1919 and 1921, had

11352-403: The field of psychology. In 1890, William James defined psychology as "the science of mental life, both of its phenomena and their conditions." This definition enjoyed widespread currency for decades. However, this meaning was contested, notably by radical behaviorists such as John B. Watson , who in 1913 asserted that the discipline is a natural science , the theoretical goal of which "is

11481-702: The field, female psychologists in the U.S. formed the National Council of Women Psychologists in 1941. This organization became the International Council of Women Psychologists after World War II and the International Council of Psychologists in 1959. Several associations including the Association of Black Psychologists and the Asian American Psychological Association have arisen to promote the inclusion of non-European racial groups in

11610-432: The first to criticize what they referred to as "the crowd" (Kierkegaard) and "herd morality" and the "herd instinct" (Nietzsche) in human society. Modern psychological and economic research has identified herd behavior in humans to explain the phenomenon of large numbers of people acting in the same way at the same time. The British surgeon Wilfred Trotter popularized the "herd behavior" phrase in his book, Instincts of

11739-488: The grassland. There are special maps that show where big groups of these animal herders range from the US to Canada. Herding began over 10,000 years ago, as prehistoric hunters domesticated different animals. A competitive sport has developed in some countries where the combined skill of man and herding dog is tested and judged in a "trial", such as a sheepdog trial . Animals such as sheep, camel, yak, and goats are mostly reared. They provide milk, meat and other products to

11868-672: The herders and their families. This agriculture article is a stub . You can help Misplaced Pages by expanding it . Herd behavior Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds , packs , bird flocks , fish schools and so on, as well as in humans. Voting , demonstrations , riots , general strikes , sporting events, religious gatherings, everyday decision-making, judgement and opinion-forming, are all forms of human-based herd behavior. Raafat, Chater and Frith proposed an integrated approach to herding, describing two key issues,

11997-498: The human mind was open to scientific investigation, even if the science is in some ways inexact. Mill proposed a "mental chemistry " in which elementary thoughts could combine into ideas of greater complexity. Gustav Fechner began conducting psychophysics research in Leipzig in the 1830s. He articulated the principle that human perception of a stimulus varies logarithmically according to its intensity. The principle became known as

12126-660: The idea of functionalism , an expansive approach to psychology that underlined the Darwinian idea of a behavior's usefulness to the individual. In 1890, James wrote an influential book, The Principles of Psychology , which expanded on the structuralism. He memorably described " stream of consciousness ." James's ideas interested many American students in the emerging discipline. Dewey integrated psychology with societal concerns, most notably by promoting progressive education , inculcating moral values in children, and assimilating immigrants. A different strain of experimentalism, with

12255-407: The influence that these reference groups have on one another. By way of herd mentality, students tended to encourage each other towards beer, hamburger and cigarettes, whilst housewives tended to encourage each other towards furniture and detergent. Whilst this particular study was done in 1977, one cannot discount its findings in today's society. A study done by Burke, Leykin, Li and Zhang in 2014 on

12384-483: The landmark Brown v. Board of Education decision, leading to the end of legal segregation across the nation. Clark went on to be an influential figure in psychology, her work continuing to focus on minority youth. As the field of psychology developed throughout the latter half of the 20th century, women in the field advocated for their voices to be heard and their perspectives to be valued. Second-wave feminism did not miss psychology. An outspoken feminist in psychology

12513-449: The late 1980s and early 1990s by conspiracy theorist and broadcaster Bill Cooper on his radio program The Hour of the Time which was broadcast internationally via shortwave radio stations. The program gained a small, yet dedicated following, inspiring many individuals who would later broadcast their own radio programs critical of the United States government. This then led to its regular use on

12642-418: The late nineteenth century enjoyed popularity (including the interest of scholars such as William James). Some people considered parapsychology to be part of "psychology". Parapsychology, hypnotism , and psychism were major topics at the early International Congresses. But students of these fields were eventually ostracized, and more or less banished from the Congress in 1900–1905. Parapsychology persisted for

12771-479: The logo and branding for the campaign, built content for social media and led in-school presentations to engage audience interaction. It was thus concluded that the success of the campaign was rooted in the fact that its means of communication was the audience itself, giving the target audience a sense of ownership and empowerment. As mentioned previously, students exert a high level of influence over one another, and by encouraging stronger personalities to lead opinions,

12900-399: The major influence, with Marxism–Leninism the leading social doctrine and Pavlovian conditioning the approved means of behavior change. Chinese psychologists elaborated on Lenin's model of a "reflective" consciousness, envisioning an "active consciousness" ( pinyin : tzu-chueh neng-tung-li ) able to transcend material conditions through hard work and ideological struggle. They developed

13029-428: The mechanisms of transmission of thoughts or behavior between individuals and the patterns of connections between them. They suggested that bringing together diverse theoretical approaches of herding behavior illuminates the applicability of the concept to many domains, ranging from cognitive neuroscience to economics. A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in

13158-401: The name of security, we've allowed fingernail clippers , eyeglass screwdrivers, and toy soldiers to be taken from us prior to boarding a plane." Currency crises tend to display herding behavior when foreign and domestic investors convert a government's currency into physical assets (like gold) or foreign currencies when they realize the government is unable to repay its debts. This is called

13287-415: The neural, genetic, and cellular mechanisms that underlie behaviors involved in learning, memory, and fear responses. Cognitive neuroscientists , by using neural imaging tools, investigate the neural correlates of psychological processes in humans. Neuropsychologists conduct psychological assessments to determine how an individual's behavior and cognition are related to the brain. The biopsychosocial model

13416-714: The oft-cited article "Geometry for the Selfish Herd", evolutionary biologist W. D. Hamilton asserted that each individual group member reduces the danger to itself by moving as close as possible to the center of the fleeing group. Thus the herd appears as a unit in moving together, but its function emerges from the uncoordinated behavior of self-serving individuals. Asymmetric aggregation of animals under panic conditions has been observed in many species, including humans, mice, and ants. Theoretical models have demonstrated symmetry-breaking similar to observations in empirical studies. For example, when panicked individuals are confined to

13545-435: The organizers of the campaign were able to secure the attention of other students who identified with the reference group. Herd behaviour not only applies to students in schools where they are highly visible, but also amongst communities where perceived action plays a strong role. Between 2003 and 2004, California State University carried out a study to measure household conservation of energy , and motivations for doing so. It

13674-453: The prediction and control of behavior." Since James defined "psychology", the term more strongly implicates scientific experimentation. Folk psychology is the understanding of the mental states and behaviors of people held by ordinary people , as contrasted with psychology professionals' understanding. The ancient civilizations of Egypt, Greece, China, India, and Persia all engaged in the philosophical study of psychology. In Ancient Egypt

13803-594: The profession. The International Union of Psychological Science (IUPsyS) is the world federation of national psychological societies. The IUPsyS was founded in 1951 under the auspices of the United Nations Educational, Cultural and Scientific Organization (UNESCO) . Psychology departments have since proliferated around the world, based primarily on the Euro-American model. Since 1966, the Union has published

13932-494: The psychological laboratory that brought experimental psychology to the world. Wundt focused on breaking down mental processes into the most basic components, motivated in part by an analogy to recent advances in chemistry, and its successful investigation of the elements and structure of materials. Paul Flechsig and Emil Kraepelin soon created another influential laboratory at Leipzig, a psychology-related lab, that focused more on experimental psychiatry. James McKeen Cattell ,

14061-485: The radio program Coast to Coast AM by Art Bell throughout the 1990s and early 2000s. These combined factors significantly increased the popularity of the word and led to its widespread use. The term can also be used for those who seem inordinately tolerant, or welcoming, of widespread policies. In a column entitled "A Nation of Sheeple", columnist Walter E. Williams writes, "Americans sheepishly accepted all sorts of Transportation Security Administration nonsense. In

14190-514: The results of natural selection or sexual selection over the course of human evolution. The history of the biological foundations of psychology includes evidence of racism. The idea of white supremacy and indeed the modern concept of race itself arose during the process of world conquest by Europeans. Carl von Linnaeus 's four-fold classification of humans classifies Europeans as intelligent and severe, Americans as contented and free, Asians as ritualistic, and Africans as lazy and capricious. Race

14319-481: The second half of the 20th century continued to do research that had large-scale impacts on the field of psychology. Mary Ainsworth 's work centered around attachment theory . Building off fellow psychologist John Bowlby , Ainsworth spent years doing fieldwork to understand the development of mother-infant relationships. In doing this field research, Ainsworth developed the Strange Situation Procedure,

14448-424: The soul can also never approach chemistry even as a systematic art of analysis or experimental doctrine, for in it the manifold of inner observation can be separated only by mere division in thought, and cannot then be held separate and recombined at will (but still less does another thinking subject suffer himself to be experimented upon to suit our purpose), and even observation by itself already changes and displaces

14577-417: The stage for further research to be done in social psychology , especially in gender construction . Other women in the field also continued advocating for women in psychology, creating the Association for Women in Psychology to criticize how the field treated women. E. Kitsch Child , Phyllis Chesler , and Dorothy Riddle were some of the founding members of the organization in 1969. The latter half of

14706-601: The state of the observed object." In 1783, Ferdinand Ueberwasser (1752–1812) designated himself Professor of Empirical Psychology and Logic and gave lectures on scientific psychology, though these developments were soon overshadowed by the Napoleonic Wars . At the end of the Napoleonic era, Prussian authorities discontinued the Old University of Münster. Having consulted philosophers Hegel and Herbart , however, in 1825

14835-427: The technique of autogenic training , prominently advocated sterilization and euthanasia of men considered genetically undesirable, and devised techniques for facilitating this process. After the war, new institutions were created although some psychologists, because of their Nazi affiliation, were discredited. Alexander Mitscherlich founded a prominent applied psychoanalysis journal called Psyche . With funding from

14964-722: The unconscious mind. Research psychologists employ empirical methods to infer causal and correlational relationships between psychosocial variables . Some, but not all, clinical and counseling psychologists rely on symbolic interpretation . While psychological knowledge is often applied to the assessment and treatment of mental health problems, it is also directed towards understanding and solving problems in several spheres of human activity. By many accounts, psychology ultimately aims to benefit society. Many psychologists are involved in some kind of therapeutic role, practicing psychotherapy in clinical, counseling, or school settings. Other psychologists conduct scientific research on

15093-459: The unique experiences of individual humans, which cannot be understood only as data points within a larger population. Critics inside and outside the field have argued that mainstream psychology has become increasingly dominated by a "cult of empiricism", which limits the scope of research because investigators restrict themselves to methods derived from the physical sciences. Feminist critiques have argued that claims to scientific objectivity obscure

15222-548: The universe in term of a division of physical reality and mental reality as well as the interaction between the physical and the mental. Chinese philosophy also emphasized purifying the mind in order to increase virtue and power. An ancient text known as The Yellow Emperor's Classic of Internal Medicine identifies the brain as the nexus of wisdom and sensation, includes theories of personality based on yin–yang balance, and analyzes mental disorder in terms of physiological and social disequilibria. Chinese scholarship that focused on

15351-413: The values and agenda of (historically) mostly male researchers. Jean Grimshaw, for example, argues that mainstream psychological research has advanced a patriarchal agenda through its efforts to control behavior. Psychologists generally consider biology the substrate of thought and feeling, and therefore an important area of study. Behaviorial neuroscience, also known as biological psychology, involves

15480-498: The war with a mandate to create a "New German Psychotherapy." This psychotherapy aimed to align suitable Germans with the overall goals of the Reich. As described by one physician, "Despite the importance of analysis, spiritual guidance and the active cooperation of the patient represent the best way to overcome individual mental problems and to subordinate them to the requirements of the Volk and

15609-450: The work of Nobel laureates Vernon L. Smith , Amos Tversky , Daniel Kahneman , and Robert Shiller . Hey and Morone (2004) analyzed a model of herd behavior in a market context. Some empirical works on methods for detecting and measuring the extent of herding include Christie and Huang (1995) and Chang, Cheng and Khorana (2000). These results refer to a market with a well-defined fundamental value. A notable incident of possible herding

15738-459: Was Naomi Weisstein , who was an accomplished researcher in psychology and neuroscience , and is perhaps best known for her paper, "Kirche, Kuche, Kinder as Scientific Law: Psychology Constructs the Female." Psychology Constructs the Female criticized the field of psychology for centering men and using biology too much to explain gender differences without taking into account social factors. Her work set

15867-607: Was a turning point for women's recognition within the field of psychology. In addition to the contributions made by Leta Stetter Hollingworth and Anna Freud , Mary Whiton Calkins invented the paired associates technique of studying memory and developed self-psychology . Karen Horney developed the concept of " womb envy " and neurotic needs. Psychoanalyst Melanie Klein impacted developmental psychology with her research of play therapy . These great discoveries and contributions were made during struggles of sexism , discrimination , and little recognition for their work. Women in

15996-467: Was also used to justify the construction of socially specific mental disorders such as drapetomania and dysaesthesia aethiopica —the behavior of uncooperative African slaves. After the creation of experimental psychology, "ethnical psychology" emerged as a subdiscipline, based on the assumption that studying primitive races would provide an important link between animal behavior and the psychology of more evolved humans. A tenet of behavioral research

16125-550: Was another woman in psychology that changed the field with her research. She was one of the first African-Americans to receive a doctoral degree in psychology from Columbia University , along with her husband, Kenneth Clark . Her master's thesis, "The Development of Consciousness in Negro Pre-School Children," argued that black children's self-esteem was negatively impacted by racial discrimination . She and her husband conduced research building off her thesis throughout

16254-788: Was established by Carolyn Attneave . Harriet McAdoo was appointed to the White House Conference on Families in 1979. Dr. Kay Redfield Jamison , named one of Time Magazine's "Best Doctors in the United States" is a lecturer, psychologist, and writer. She is known for her vast modern contributions to bipolar disorder and her books An Unquiet Mind (Published 1995) and Nothing Was the Same (Published in 2009). Having Bipolar Disorder herself, she has written several memoirs about her experience with suicidal thoughts , manic behaviors, depression , and other issues that arise from being Bipolar . Dr. Angela Neal-Barnett views psychology through

16383-412: Was found that factors like saving the environment, saving money or social responsibility did not have as great an impact on each household as the perceived behaviour of their neighbours did. Although the financial incentives of saving money, closely followed by moral incentives of protecting the environment, are often thought of as being a community's greatest guiding compass, more households responded to

16512-471: Was found up to a point, potential customers preferred to be in stores which had moderate levels of traffic. The other people in the store not only served as company, but also provided an inference point on which potential customers could model their behavior and make purchase decisions , as with any reference group or community. Social media can also be a powerful tool in perpetuating herd behaviour. Its immeasurable amount of user-generated content serves as

16641-524: Was from Ernest Rogers, whose 1949 book The Old Hokum Bucket contained a chapter entitled "We the Sheeple". The Wall Street Journal first reported the label in print in 1984; the reporter heard the word used by the proprietor of the American Opinion bookstore. In this usage, taxpayers were derided for their blind conformity as opposed to those who thought independently. The term was first popularized in

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