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HB Ice Cream

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HB Ice Cream (originally an initialisation of both Hughes Brothers and Hazelbrook Farm ) is an ice cream brand in Ireland and is part of the Unilever Group's Heartbrand ice cream brand.

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13-823: It manufactures most of the Heartbrand's ice cream range, as well as some products designed exclusively for the Irish market, including the Hazelbrook Farm range of blocks of ice-cream. In Northern Ireland, both HB and Wall's ice-cream (the UK variant of the Heartbrand) are available, and in recent years have been promoted together as HB Wall's . The company was founded in 1926 as Hughes Brothers by James, George, and William Hughes at Hazelbrook Farm in Churchtown, Dublin . The name Hazelbrook Farm

26-657: A prominent position in the global ice cream market, with two of its brands ranked among the top ten worldwide. Operating under the Heartbrand logo, they produce 40 distinct brands across 52 countries. In 2013, Wall's expanded into the UK confectionery market following a licensing deal with Kinnerton Confectionery, leading to the introduction of ambient chocolate bar variations for the Magnum, Cornetto and Mini Milk ice cream brands. In 2017, Wall's created Magnum Ice Cream Tubs which are sold in shops. The brand launched in Canada in 2022 with

39-594: A purpose-built ice cream factory in Gloucester , England. There is a garage on the corner of Aultone Way and Angel Hill in Benhilton , Sutton, London , built in about 1913 and still in use today, which was originally used for the storing of the 'Stop Me and Buy One' bicycles of Thomas Wall's business. On March 19, 2024, Unilever announced it would divest its ice cream brands and cut 7,500 jobs in order to make “a simpler, more focused and higher performing Unilever.” Included in

52-608: A range of Asian-inspired flavours including bubble tea and ube . These flavours are not actually available under the Wall's brand in the UK but are intended to leverage global recognition of the Heartbrand logo; Unilever uses the Breyers brand for its main range of ice cream products in Canada. List of Unilever brands#Ice cream This is a list of brands owned by the British multinational consumer goods company Unilever . Unilever

65-622: Is an ice cream and frozen dessert brand in the United Kingdom owned by Unilever and is part of the Heartbrand global frozen dessert brand. Wall's also owns the rights to the Mr. Whippy soft-serve ice cream mix . Wall's was founded in 1786 by Richard Wall, when he opened a butcher's stall in St James's Market, London. In the 1900s the business was led by Richard's grandson Thomas Wall II. Every year

78-614: Is the world's biggest ice cream manufacturer. Most of the company's ice cream business falls under its " Heartbrand " brand umbrella, so called because of the brand's heart-shaped logo. Source: In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan. In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore. On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for

91-507: The Trust continues to assist in these areas by providing grants to individuals and organisations. By 1922 the business had been jointly bought by Lever Brothers and Margarine Unie . Maxwell Holt was put in charge and he revived the idea of producing ice cream, with near instant success. Ice cream production commenced in 1922 at a factory in Acton, London . In 1959, Wall's doubled capacity by opening

104-505: The company also made frozen yogurt. In 2003, the HB Ice Cream plant in Churchtown was closed with the loss of 180 jobs. Hazelbrook House, the Hughes family farmhouse, was moved to Bunratty Folk Park in 2001, where it is now on display and open to the public. In 2016 the brand celebrated its 90th birthday, and all television adverts since 1961 for HB returned to television screens. During

117-483: The company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs; the First World War meant that his idea was not implemented until 1922. Following his retirement in 1920, Thomas Wall II created his Trust for the "encouragement and assistance of educational work and social service". Today,

130-647: The late 1970s and early 1980s popular phrases included "Two Letters Spell Ireland's Favourite Ice Cream", "Still The Favourite" during the mid-1980s while some adverts were used for Wall's in England, Miko in France and other sister brands. During the mid 1990s there were Cool Bits lolly pop like a sweet. On 26 April 2017 many of the adverts from the 1960s and 1970s were made available to the Irish Film Archive and can be watched online. Wall%27s ice cream Wall's

143-430: The spin-off are Ben & Jerry's , Cornetto , Magnum , Talenti , and Wall’s. The divestment is expected to be completed by the end of 2025. Unilever continues to use the brand for ice cream in the UK and it has become part of the company's international Heartbrand strategy, where it retains its local ice cream brand but shares one logo and most of the product's lineup with the various other Heartbrand brands across

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156-491: The world. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum , and value-added multi-portion products designed to be eaten at home, such as Viennetta , the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestlé (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products. Wall's holds

169-400: Was dropped during World War II but brought back in the late 1980s except that it was called "HB Originals" from 2002 to 2005. In 1964, the milk distribution operations of HB were transferred to Premier Dairies . The rest of the company was sold to W. R. Grace and Company and subsequently became part of Unilever in 1973. HB also made sweets and chocolate too at phases. In 2002 and 2003,

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