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Grimace Shake

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63-653: The Grimace Shake is a berry -flavored milkshake that was first sold at McDonald's restaurants in the United States from June 11, 2023 to July 11, 2023, to celebrate the 52nd birthday of Grimace , the purple, milkshake-loving character from McDonaldland . The shake was then introduced in Canada the following year, starting on May 14, 2024. A third limited run took place in the United Kingdom for one week starting on August 28, 2024, celebrating McDonald's 50th anniversary in

126-467: A contrasting color to their background (often of green leaves), making them visible and attractive to frugivorous animals and birds. This assists the wide dispersal of the plants' seeds. Berry colors are due to natural phytochemicals , including plant pigments , such as anthocyanins , together with other flavonoids localized mainly in berry skins , seeds and leaves. Although berry pigments have antioxidant properties in vitro , there

189-433: A deep fryer. Sauces made from berries, such as cranberry sauce, can be frozen until hard, battered, and deep fried. Cranberry sauce is a traditional food item for Thanksgiving , and similar sauces can be made from many other berries such as blueberries, raspberries, blackberries, and huckleberries. Berries have been used in some cultures for dyeing . Many berries contain juices that can easily stain, affording use as

252-543: A milkshake or a taste bud", but his identity remains up to interpretation for many fans. McDonald's says Grimace comes from Grimace Island, along with other family members like Uncle O'Grimacey, who is known for bringing Shamrock Shakes for Saint Patrick's Day . The Grimace Shake is a purple, berry-flavored milkshake. It is a combination of vanilla soft serve and berry flavors. The company did not disclose which flavoring had been used, and consumers reported that they tasted other flavors like Fruity Pebbles or bubblegum . On

315-539: A modified atmosphere container to increase shelf life and prevent grey mold rot. Several discoveries in the science of breeding berries were made in the 18th century by Antoine Nicolas Duchesne in his work on strawberries. In the traditional technique of plant breeding , berries with specific desirable characteristics were chosen and allowed to sexually reproduce with other berries, and offspring with improved traits could then be selected and used for further crossing. Plants may be hybridized with different species within

378-577: A more efficient and better targeted approach in the selection for a desirable genotype , via marker-assisted selection , for example. Genetic modification techniques can also be used for breeding berries. Some fruit not commonly referred to as berries and not always botanically berries are included by land-grant university extension offices in their guides for berry cultivation, or in guides for identifying local wild edible and non-edible berries. Examples include beach plums , American persimmons , pawpaws , Pacific crabapples , and prickly pears . In

441-464: A natural dye. For example, blackberries are useful for making dyes, especially when ripe berries can easily release juice to produce a colorfast effect. Rubus berries, such as blackberry, raspberry, black raspberry , dewberry , loganberry , and thimbleberry all produce dye colors. These were once used by Native Americans. In Hawaii, the native raspberry called 'akala' was used to dye tapa cloth with lavender and pink hues, whereas berries from

504-715: A period of temperatures between 0 and 10 °C (32 and 50 °F) for breaking dormancy. In general, strawberries require 200–300 hours, blueberries 650–850 hours, blackberries 700 hours, raspberries 800–1700 hours, currants and gooseberries 800–1500 hours, and cranberries 2000 hours. However, too low a temperature will kill the crops: blueberries do not tolerate temperatures below −29 °C (−20 °F), raspberries, depending on variety, may tolerate as low as −31 °C (−24 °F), and blackberries are injured below −20 °C (−4 °F). Spring frosts are, however, much more damaging to berry crops than low winter temperatures. Sites with moderate slopes (3–5%), facing north or east, in

567-674: A picture of Grimace looking at the Grimace Shake. To accompany the release of the meal, McDonald's released a Game Boy -themed browser game , Grimace's Birthday , developed by Krool Toys , and other Grimace-inspired merchandise. "In lieu of gifts" for Grimace, McDonald's suggested that people donate to the Ronald McDonald House Charities . The drink was discontinued in the United States on July 9, 2023. From May 14, 2024, participating Canadian McDonald's locations offered

630-566: A seasonal staple for early hunter-gatherers for thousands of years, and wild berry gathering remains a popular activity in Europe and North America today. In time, humans learned to store berries so that they could be used in the winter. They may be made into fruit preserves , and among Native Americans, mixed with meat and fats as pemmican . Berries also began to be cultivated in Europe and other countries. Some species of blackberries and raspberries of

693-498: A short shelf life, and are often preserved by drying , freezing , pickling or making fruit preserves . Berries such as blackberry, blueberry, boysenberry, lingonberry , loganberry, raspberry, and strawberry are often used in jams and jellies. In the United States, Native Americans were "the first to make preserves from blueberries". Chefs have created quick pickled soft fruit, such as blackberries, strawberries, and blueberries. Strawberries can be battered and quickly fried in

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756-457: A single flower. In aggregate fruits like blackberries, the individual "fruitlets" making up the fruit can be clearly seen. The fruits of blackthorn may be called "sloe berries", but botanically are small stone fruits or drupes, like plums or apricots . Junipers and yews are commonly said to have berries, but these differ from botanical berries and are instead highly modified seed-bearing cones . In juniper berries , used to flavour gin ,

819-511: Is Food Republic, founded in 2010 but launched in 2011. In September 2023, Static Media launched another food site, Foodie, bringing its total food brands to four. On October 3, 2023, Static Media launched its first financial journalism site, Money Digest . On October 26, 2023, the company launched its second homegrown travel and outdoors brand, titled Outdoor Guide and focused on outdoor living, including camping, gear, travel, and wildlife. The company followed this several days later with

882-486: Is a Static Media original site, and it debuted in the third quarter of 2020. Alongside general health reporting, many of the brand's early articles covered the COVID-19 pandemic . Tasting Table was launched in 2008 and was acquired by Static Media in 2021, the same year as /Film , which began in 2005. House Digest is one of the site's newer homegrown brands, launching as a Static original site in 2021. Wrestling Inc.

945-453: Is also called "infinite-content pages" or "endless pages". The title of one of the brands, Looper, refers to this design. Established around 2011, ZergNet's business model, being paid to place links in third-party online articles at the bottom of ZergNet pages, has been compared to the business model of Outbrain , Taboola , and others. The company's investors include Mark Cuban and Greycroft Partners . Static Media owns and promotes

1008-653: Is no physiological evidence established to date that berry pigments have actual antioxidant or any other functions within the human body. Consequently, it is not permitted to claim that foods containing polyphenols have antioxidant health value on product labels in the United States or Europe. Berries are commonly used in pies or tarts, such as blueberry pie , blackberry pie , and strawberry pie . Berries are often used in baking, such as blueberry muffins, blackberry muffins, berry cobblers, berry crisps, berry cakes, berry buckles, berry crumb cakes, berry tea cakes, and berry cookies. Berries are commonly incorporated whole into

1071-514: Is produced globally at twice the amount of all other berry crops combined. The strawberry was mentioned by ancient Romans, who thought it had medicinal properties, but it was then not a staple of agriculture. Woodland strawberries began to be grown in French gardens in the 14th century. The musk strawberry ( F. moschata ), also known as the hautbois strawberry, began to be grown in European gardens in

1134-749: Is the principal fermented beverage made from berries (grapes). Fruit wines are commonly made out of other berries. In most cases, sugars must be added to the berry juices in the process of Chaptalization to increase the alcohol content of the wine. Examples of fruit wines made from berries include: elderberry wine, strawberry wine, blueberry wine, blackberry wine, redcurrant wine, huckleberry wine, goji wine and cranberry wine. Berries are used in some styles of beer , particularly framboise (made with raspberry) and other fruit lambics . Currants , raisins and sultanas are examples of dried grape berries, and many other commercially important berries are available in dried form. Berries are perishable fruits with

1197-542: Is the second-oldest of Static Media's branded sites, founded in 1996. Wrestling Inc. and Glam, the latter of which was started in 2003, were both acquired in 2022. The Daily Meal launched in 2011 and was acquired by Static in 2022. Explore, a travel-focused brand, launched as a Static Media original site in November 2022. Women.com is the oldest brand that Static Media owns, having been founded in 1995, but it wasn't acquired by Static until early 2023. Also acquired in 2023

1260-437: The dianella lily were used for blue coloration, and berries from the black nightshade were used to produce green coloration. Berry consumption is under preliminary research for the potential to improve nutrition and affect chronic diseases. A 2016 review found that berry consumption can significantly lower body mass index, low density lipoprotein (LDL) and systolic blood pressure. Mashed.com Static Media Inc. ,

1323-513: The ovary of a single flower. It is fleshy throughout, except for the seeds. It does not have a special "line of weakness" along which it splits to release the seeds when ripe (i.e. it is indehiscent ). A berry may develop from an ovary with one or more carpels (the female reproductive structures of a flower). The seeds are usually embedded in the fleshy interior of the ovary, but there are some non-fleshy examples such as peppers , with air rather than pulp around their seeds. The differences between

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1386-529: The Chilean strawberry would bear abundant and unusually large fruits. Soon after, Antoine Nicolas Duchesne began to study the breeding of strawberries and made several discoveries crucial to the science of plant breeding, such as the sexual reproduction of strawberry. Later, in the early 1800s, English breeders of strawberry made varieties of F. ananassa which were important in strawberry breeding in Europe, and hundreds of cultivars have since been produced through

1449-580: The UK menu, it was described as containing blueberry -flavored syrup. In the US, the shake was released as a standalone product and as part of the Grimace Birthday Meal, which consists of the shake, medium fries, and a choice of a Big Mac or 10-piece Chicken McNuggets . In June 2023, McDonald's announced the release by changing their profile picture on social media platforms TikTok , Twitter , and Instagram to

1512-538: The batter for baking, and care is often taken so as to not burst the berries. Frozen or dried berries may be preferable for some baked berry products. Fresh berries are also often incorporated into baked berry desserts, sometimes with cream, either as a filling to the dessert or as a topping. Berries are often added to water and/or juiced, as in cranberry juice , which accounts for 95% of cranberry crop usage, blueberry juice, raspberry juice , goji berry juice, acai juice, aronia berry juice, and strawberry juice. Wine

1575-411: The berry picking. This practice has come under scrutiny in the past years because of the low wages and poor living standard for the "berry-pickers", as well as the lack of worker safety. In the late 2010s in the US, reduced migration from Mexico and increased minimum wage standards have made finding "stoop-work" labourers to pick the strawberry crop difficult and costly. Once ripened , berries have

1638-510: The best flavor in the McDonald's milkshake lineup. Delish gave it a positive review, calling it "the sweetest berry smoothie of your life". Rechel Chapman, writing for Elite Daily , was "not a fan of the flavor", which she described as "very fruity and artificial tasting". A review by Business Insider described the taste as smooth and not too sweet, but also artificial and ultimately underwhelming. Steven Luna of Mashed.com said that despite

1701-402: The breeding of strawberries. The Old English word berie ("berry, grape,") comes from Proto-Germanic *basjom (source also of Old Norse ber, Middle Dutch bere, German Beere "berry;" Old Saxon winberi, Gothic weinabasi "grape"), which is of unknown origin. This and apple are the only native fruit names. In botanical terminology, a berry is a simple fruit with seeds and pulp produced from

1764-513: The business name of 7Hops.com Inc. , is an American internet company established in 2012, incorporated in Delaware, and based in Indianapolis . It operates ZergNet, a content recommendation business that promotes paid content across their network of brands. Each site the company owns uses the same website model and design, sometimes dubbed "infinite scroll", whereby content is loaded continuously as

1827-553: The category " pepos ". A plant bearing berries is said to be bacciferous or baccate . Berries are eaten worldwide and often used in jams , preserves , cakes , or pies . Some berries are commercially important. The berry industry varies from country to country as do types of berries cultivated or growing in the wild. Some berries such as raspberries and strawberries have been bred for hundreds of years and are distinct from their wild counterparts, while other berries, such as lingonberries and cloudberries , grow almost exclusively in

1890-498: The clay or silt content of the soil is more than 20%, while most other berries tolerate a wide range of soil types. For most berry crops, the ideal soil is well drained sandy loam, with a pH of 6.2–6.8 and a moderate to high organic content; however, blueberries have an ideal pH of 4.2–4.8 and can be grown on muck soils, while blueberries and cranberries prefer poorer soils with lower cation exchange, lower calcium, and lower levels of phosphorus. Growing most berries organically requires

1953-452: The company acquired Jalopnik, an automotive blog that was a sister site to the Takeout. In October 2024, Static Media announced Hunker, a home brand it had acquired that same year, with a focus on cleaning, home improvement, garden, and lifestyle reporting. The same month, Static launched Cuteness, a website geared toward pet owners, which it had also purchased that year. On November 3, 2024,

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2016-472: The company has stated that it never intended for the shake to become so viral, with McDonald's social media director saying "This was a level of genius creativity and organic fun that I could never dream about or plan for—it was all from the fans, and the fans only". The virality of the trend on social media also boosted McDonald's sales as many came to McDonald's to buy the shake after seeing the trend on TikTok, resulting in stores running out of ice cream early in

2079-452: The cone scales, which are hard and woody in most conifers, are instead soft and fleshy when ripe. The bright red berries of yews consist of a fleshy outgrowth ( aril ) almost enclosing the poisonous seed. Strawberries have been grown in gardens in Europe since the 14th century. Blueberries were domesticated starting in 1911, with the first commercial crop in 1916. Huckleberries of all varieties are not fully domesticated, but domestication

2142-597: The country. The shake was also introduced to Norway on September 4, 2024. It released in Australia on October 4, in South Africa on October 22, in New Zealand on October 23, and Japan on October 30. The shake gained popularity on TikTok and YouTube with the #GrimaceShake trend, where users filmed themselves drinking the shake and then finding themselves in ominous and gruesome staged situations. The character Grimace

2205-416: The culinary sense are strawberries , raspberries , blueberries , blackberries , white currants , blackcurrants , and redcurrants . In Britain, soft fruit is a horticultural term for such fruits. The common usage of the term "berry" is different from the scientific or botanical definition of a berry , which refers to a fruit produced from the ovary of a single flower where the outer layer of

2268-524: The day. Around the time of the June 2023 release, McDonald's paid Fandom to replace the Grimace page on the McDonald's Wiki with an advertisement promoting the Grimace Shake and other pieces of Grimace media, such as the video game. Nathan Steinmetz, who wrote the original Grimace article, said that the move disrupted editorial independence. Fandom staff stated that the paid advertisement from McDonald's would last for

2331-419: The duration of the Grimace Shake promotion, and users would not be able to edit the page. In the text these references are preceded by a double dagger (‡): Berry A berry is a small, pulpy, and often edible fruit . Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit, although many pips or seeds may be present. Common examples of berries in

2394-404: The everyday and botanical uses of "berry" results in three categories: those fruits that are berries under both definitions; those fruits that are botanical berries but not commonly known as berries; and those parts of plants commonly known as berries that are not botanical berries, and may not even be fruits. Berries under both definitions include blueberries , cranberries , lingonberries , and

2457-459: The following entertainment websites: Looper was the first site acquired by Static Media, in 2015. Mashed, Nicki Swift, Grunge, and the List are original Static Media brands, and all four launched in 2016. The next site Static Media added was SVG, an original brand, in 2017. SlashGear was launched in 2005 and was acquired by Static Media sometime after the company's debut, in 2015. Health Digest

2520-853: The fruits of many other members of the heather family , as well as gooseberries , goji berries and elderberries . The fruits of some "currants" ( Ribes species), such as blackcurrants , red currants and white currants , are botanical berries, and are treated as horticultural berries (or as soft fruit in the UK), even though their most commonly used names do not include the word "berry". Botanical berries not commonly known as berries include bananas , tomatoes , grapes , eggplants (aubergines), persimmons , watermelons , and pumpkins . There are several different kinds of fruits which are commonly called berries, but are not botanical berries. Blackberries , raspberries , and strawberries are kinds of aggregate fruit ; they contain seeds from different ovaries of

2583-404: The genus Rubus have been cultivated since the 17th century, while smooth-skinned blueberries and cranberries of the genus Vaccinium have been cultivated in the United States for over a century. In Japan, between the 10th and 18th centuries, the terms ichibigo and ichigo referred to many berry crops. The most widely cultivated berry of modern times, however, is the strawberry, which

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2646-491: The hashtag had over one billion views. McDonald's did not anticipate the Grimace Shake's popularity or its related trends. The company responded publicly to the trend with a TikTok video starring Grimace captioned: "meee pretending i don't see the grimace shake trendd [ sic ]". McDonald's social media director Guillaume Huin said the Grimace Shake trend was unexpected and described it as "brilliant creativity, unfiltered fun, peak absurdist Gen Z humor". However, at

2709-541: The late 16th century. Later, the Virginia strawberry was grown in Europe and the United States. The most commonly consumed strawberry, the garden strawberry ( F. ananassa ), is an accidental hybrid of the Virginia strawberry and a Chilean variety Fragaria chiloensis . It was first noted by a French gardener around the mid 18th century that, when F. moschata and F. virginiana were planted in between rows of F. chiloensis ,

2772-425: The northern hemisphere, near large bodies of water, which regulate spring temperature, are considered ideal in preventing spring frost injury to the new leaves and flowers. All berry crops have shallow root systems. Many land-grant university extension offices suggest that strawberries should not be planted more than five years on the same site, due to the danger of black root rot (though many other illnesses go by

2835-742: The only berries that respond to ethylene, but flavor does not improve after harvest, so they require the same treatment as other berries. Removal of ethylene may reduce disease and spoilage in all berries. Precooling within one to two hours post-harvest to storage temperature, generally 0 °C (32 °F), via forced air cooling increases the storage life of berries by about a third. Under optimum storage conditions, raspberries and blackberries last for two to five days, strawberries 7–10 days, blueberries two to four weeks, and cranberries two to four months. Berries can be shipped under high carbon dioxide or modified atmosphere of 10–15% carbon dioxide for high carbon dioxide or 15–20% carbon dioxide and 5–10% oxygen for

2898-526: The ovary wall develops into an edible fleshy portion ( pericarp ). The botanical definition includes many fruits that are not commonly known or referred to as berries, such as grapes , tomatoes , cucumbers , eggplants , bananas , and chili peppers . Fruits commonly considered berries but excluded by the botanical definition include strawberries, raspberries, and blackberries , which are aggregate fruits , and mulberries , which are multiple fruits . Watermelons and pumpkins are giant berries that fall into

2961-423: The quarter after the Grimace Shake release, McDonald's reported $ 6.5 billion in sales, which beat estimates by $ 200 million. Many speculated that the Grimace Shake trend on TikTok was an intentional advertising strategy to raise awareness of the McDonald's brand for younger audiences; its indeterminate flavor and unnatural purple color have garnered significant attention on social media platforms. However,

3024-480: The relaunch of Chowhound, in early November 2023; the site was originally founded in 1997 and had been shut down in 2022. In early 2024, the company launched its third travel and outdoor brand, titled Islands and more focused on exotic destinations, cruises, and travel than Outdoor Guide. The print publication of Islands had been around since 1981, owned by Bonnier LLC alongside Outdoor Life , Popular Science , Marlin , and Salt Water Sportsman . The website

3087-452: The same genus; hybridization between different genus may also be possible, but more difficult. Breeding may seek to increase the size and yield of the fruit, improve the flavor and quality of its nutrient content, such as antioxidants, expand the harvest season, and produce cultivars with resistance to diseases, tolerance of hot or cold conditions, and other desirable traits. Advancements in molecular biology and genetic engineering allow for

3150-478: The same name), which in the past has been controlled in major commercial production by annual methyl bromide fumigation but is largely prohibited now. Besides the number of years in production, soil compaction, the frequency of fumigation, and herbicide usages increase the appearance of black root rot in strawberries. Raspberries, blackberries, strawberries, and many other berries are susceptible to verticillium wilt . Blueberries and cranberries grow poorly if

3213-406: The shake being "pretty" and "magical-looking", it was disappointing and a "troubling tribute to a garrulous grape-colored goofball who deserves so much better". A TikTok video trend with the hashtag #GrimaceShake gained popularity after the release of the shake. In the videos, users recorded themselves wishing Grimace a happy birthday while drinking the shake. The video would then cut to a scene of

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3276-564: The shake for a limited time after multiple responses from consumers suggesting that the shakes should be available on the nation's menu. It was then introduced to the UK on August 28 as part of promotions celebrating McDonald's 50th anniversary in the country, available for one week until September 3. The Grimace Shake was introduced to Norway on September 4, 2024, Australia on October 4 South Africa on October 22, New Zealand on October 23, and Japan on October 30. The Grimace Shake received mixed reviews from critics. Dane Rivera of Uproxx called it

3339-546: The time he felt that acknowledging the trend would be risky, as he felt that "the campaign was already wildly successful, both on a social and business standpoint, so why would we take the 'risk' to jump in?" The US launch of the Grimace Shake and its resulting publicity increased McDonald's next quarter sales by 10.3% in stores that had been open for at least a year. In the April–June period of 2023, sales rose by 12%, exceeding The Wall Street Journal ' s estimate of 9.3%. In

3402-569: The use of proper crop rotation, the right mix of cover crops, and the cultivation of the correct beneficial microorganisms in the soil. As blueberries and cranberries thrive in soils that are not hospitable to most other plants, and conventional fertilizers are toxic to them, the primary concern when growing them organically is bird management. Postharvest small fruit berries are generally stored at 90–95% relative humidity and 0 °C (32 °F). Cranberries, however, are frost sensitive, and should be stored at 3 °C (37 °F). Blueberries are

3465-402: The user scrolls down. For example, scrolling down on the homepage loads more articles in perpetuity (until the user reaches the very first article written for the site). Scrolling down on individual articles also does not reach the page footer, instead loading a different, related article, so the user can continue reading content from the site indefinitely without needing to click a new link. This

3528-453: The users finding themselves in unusual positions and in strange locations, or being discovered dead while covered in the drink. This trend led #grimmaceshake getting over 145k posts on tiktok. The videos are staged to look like a crime scene with the shake splattered around, implying that Grimace is the assassin who is responsible for their transformation. TikTok user @thefrazmaz (Austin Frazier)

3591-414: The wild. While many berries are edible, some are poisonous to humans, such as deadly nightshade and pokeweed . Others, such as the white mulberry , red mulberry , and elderberry , are poisonous when unripe , but are edible when ripe. Berries have been valuable as a food source for humans since before the start of agriculture, and remain among the primary food sources of other primates. They were

3654-405: The year 2005, there were 1.8 million acres (7,300 square kilometres) of land worldwide cultivating berries, with 6.3 million short tons (5.7 megatonnes) produced. In certain regions, berrypicking can be a large part of the economy, and it is becoming increasingly common for western European countries such as Sweden and Finland to import cheap labor from Thailand or Bulgaria to do

3717-453: Was attempted from 1994 to 2010 for the economically significant western huckleberry. Many other varieties of Vaccinium are likewise not domesticated, with some being of commercial importance. Like most other food crops, berries are commercially grown, with both conventional pest management and integrated pest management (IPM) practices. Organically certified berries are becoming more widely available. Many soft fruit berries require

3780-538: Was considered to have created the first instance of this trend. This trend stemmed from a similar trend involving the Whopper released to promote Spider-Man: Across the Spider-Verse due to both products having unnatural colors. The trend spread to other products, such as Barbie -themed products by Krispy Kreme and Cold Stone , where consumers appear more feminine or " yassified " after consumption. As of July 12,

3843-485: Was introduced in the McDonaldland media franchise in 1971 as "Evil Grimace". His original character had four arms and would steal people's milkshakes. McDonald's soon changed the character to a purple, smiling blob with two arms and a love for milkshakes who accompanied Ronald McDonald and other benevolent characters in advertisements and commercials. Some McDonald's representatives described Grimace as an "embodiment of

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3906-432: Was not brought back in 2021, and it has not returned to the brand under Static Media's purview, either. Editor Allaya Cooks-Campbell, who previously worked at Health Digest, was appointed lead editor of Islands and Explore in 2023 and led Islands through its acquisition and relaunch under Static ownership. In 2024, Static Media acquired its sixth food brand, The Takeout , which originally launched in 2016. Later that year,

3969-465: Was originally launched in 2000. Though the print publication shuttered in 2014 and the publication shifted exclusively to digital, the site continued operating through the pandemic , growing to include its own Islands-brand "All-Inclusive Awards" for resorts. These annual awards ran in 2019 and 2020 and recognized resorts that had the best food, bar, rooms, pool, overwater bungalow, spa, butler service, and amenities, among other categories. The award system

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