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43-589: Established in 1986 by Li Shufu in Ningbo, Zhejiang , China, Geely initially focused on refrigerators before transitioning to motorcycles in 1994. In 1997, Geely entered the automotive industry, becoming China's first privately-owned car manufacturer. Its first product, the Geely Haoqing rolled off the production line in 1998. In 2004, the company went public on the Hong Kong Stock Exchange. The company

86-461: A Rolls-Royce . An unsuccessful lawsuit was brought against the company in the early 2000s by Toyota , which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles] were made by Toyota". Li Shufu Eric Li Shufu ( simplified Chinese : 李书福 ; traditional Chinese : 李書福 ; pinyin : Lǐ Shūfú ; born 25 June 1963) is a Chinese billionaire entrepreneur. He

129-428: A Toyota Aygo city car in 2005 to develop the similar Geely LC . From 2007 to 2008, Geely Auto shifted its strategy to focus on technology, quality, and service rather than competing on price. This new direction was outlined in their "Ningbo Declaration". This approach helped Geely navigate the 2008 global financial crisis . In January 2007, Geely Auto launched its Ukrainian semi-knock down (SKD) exports, by shipping

172-458: A 20% stake in Lynk & Co from Geely Auto for 3.6 billion yuan and an additional 30% from Volvo Cars for 5.4 billion yuan, securing a 51% majority stake in Lynk & Co while Geely Auto retained 49%. Additionally, the electric pickup brand Radar Auto was integrated into Geely Auto. As of 2024, Geely Auto controls 11 manufacturing plants, all located in mainland China. Geely Automobile Holdings owns

215-531: A 9.7% stake in the German automaker. In March 2020, Li was in talks to merge Volvo with Geely in a move to create a global automaker. Both Volvo and Geely were owned by Li's investment fund Zhejiang Geely Holding Group, but operated as separate entities. In September 2022, Shufu's group acquired a 7.6% stake in Aston Martin . In May 2023 Geely increased its stake to 17%, becoming the third-largest shareholder. Li

258-474: A brand is positioned between Geely and Volvo. The brand also adopts innovative sales models such as direct-to-consumer sales model and subscription model . In August 2017, Zhejiang Geely Holding, Geely Automobile Holdings and Volvo Car Group signed an agreement at Geely Auto's Hangzhou Bay R&D Center to establish the Lynk & Co joint venture. Under this agreement, Geely Auto controls 50% of Lynk & Co, Volvo Cars held 30%, and Zhejiang Geely Holding held

301-545: A declining market. By the end of that year, it had produced and sold over 1.5 million units with a diverse lineup of over 10 models, including models using the BMA platform . Despite challenges in 2019 such as trade tensions and new emission standards, Geely maintained strong growth by selling 651,680 vehicles in the first half of 2019, and enjoyed higher average selling prices with more high-end products. In April 2019, Geely Auto launched its battery electric brand, Geometry . The brand

344-601: A family-operated entity to a joint-stock company managed by professional management. Zhejiang Geely Holding Group Co., Ltd. (ZGH) was established on 24 March 2003. In April 2003, Zhejiang Geely Holding entered a joint venture agreement with Guorun Holdings Co., Ltd., a company listed on the Hong Kong Stock Exchange, to expand Geely's automotive business. Geely and Guorun later created several other joint ventures. In January 2004, Li Shufu bought controlling shares in Guorun, and in March 2004,

387-606: A new brand named Gleagle , followed by the Emgrand and Englon brands in 2010. The Englon brand was aimed to emulate a classic British brand. Its model line also included the London black cab model, the TX4 that Geely acquired while taking a stake in British company Manganese Bronze Holdings . In late 2011, Geely appointed former Volvo designer Peter Horbury as Senior Vice President of Design. He led

430-578: A new logo in conjunction with the 2022 Asian Games in Hangzhou. The brand also became the official automotive service partner for the sport event. The new logo is based on its old logo, but inverted and simplified. In February 2023, Geely Auto unveiled its mass-market new energy vehicle product line, the Geely Galaxy . The first product of this series is the Geely Galaxy L7 plug-in hybrid SUV which uses

473-614: A result of these changes, the quality of Geely cars improved, and sales increased, particularly in the economy car segment from 2003 to 2004. In August 2003, the first batch of Geely cars were exported overseas. Geely began to expand its presence in international markets by participating in the Frankfurt Auto Show in 2005 and the Detroit Auto Show in 2006. In a 2012 report, Reuters detailed how Geely, through its subcontracted local engineering partner CH-Auto, reverse engineered

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516-538: A single prototype and was never produced. By 1997, the company had completed the construction of relevant factories and initial investment preparations to enter the automobile industry. This made Geely the first private automobile company in China, whereas other carmakers are state-owned enterprises such as Chery . Geely's first car, the Geely Haoqing , rolled off the assembly line in Linhai, Zhejiang on 8 August 1998. The Haoqing

559-402: A state-run firm, and started producing China's first scooter . Li Shufu has described the company's development as encompassing three eras: the "1.0   era" of machinery, the "2.0   era" of electronics, and the "3.0   era" of intelligence. In 1996, Geely Group Co., Ltd. was formally established as a private company. The very first car made by Geely was completed in 1996, which

602-524: Is 62.8% owned by Geely Automobile Holdings, it is not part of the Geely Auto Group business unit. Geely Geometry ( Chinese : 吉利几何 ; pinyin : Jílì Jǐhé ) is the battery electric vehicle range of Geely-based cars. Previously independent, the Geometry brand that was established in 2019 was consolidated into Geely Auto as an entry-level battery electric product series in March 2023. In October 2024,

645-546: Is Geely's mass-market range of new energy vehicles ( plug-in hybrid and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line has been merged with Geely Galaxy. Proton is a national car brand of Malaysia that is partly managed by Geely Automobile Holdings. Since 2017, the brand is owned 49.9% by Zhejiang Geely Holding and 50.1% by DRB-HICOM. Its first Geely-based vehicle, also

688-491: Is a member of the 14th National Committee of the Chinese People's Political Consultative Conference (CPPCC). Li served as an independent non-party affiliated delegate to the 13th National People's Congress , as one of the 94 delegates from Zhejiang. Li has criticized the automotive industry joint venture system in China as producing large profits for foreign original equipment manufacturers (OEMs) and Tier 1 suppliers at

731-540: Is a premium battery electric vehicle brand of ZGH owned by Geely Automobile Holdings. The company is listed on the New York Stock Exchange since May 2024. The brand was founded in 2021 as an offshoot of Lynk & Co , as its first vehicles were meant to be Lynk & Co models. After a major shareholding restructuring in late 2024, Zeekr holds 51% of Lynk & Co shares. The company also controls 75% of Geely's financing arm, Genius Auto Finance Co., Ltd. While it

774-551: Is a publicly listed company within Zhejiang Geely Holding, a conglomerate largely owned by Li Shufu. Since February 2017, Geely Auto became a constituent of the Hang Seng Index . As of 2024, Zhejiang Geely Holding is the largest shareholder of Geely Auto by holding 39.94% stake, followed by Proper Glory Holding Inc., a holding company partly owned by Zhejiang Geely Holding that held 26.2%. At least 76% of Geely Auto's stake

817-458: Is called the "Geely Number 01". It is a clone of a Mercedes-Benz E-Class (W210) with a chassis taken from a Hongqi CA7200, which in turn is based on the Audi 100 . The prototype was conceived from Li Shufu's frustration over China's lack of a luxury carmaker. He wanted to prove that a Chinese company has the ability to produce luxury cars, according to his interview with CCTV in 2009. The car remained

860-772: Is held by companies connected to Li Shufu. Geely Auto fully owns Geely, Geely Galaxy , Radar Auto brands. Lynk & Co ownership is shared with Zeekr, another subsidiary of Geely Auto. Proton Holdings is jointly owned (via subsidiary Linkstate Overseas Limited) with long-time Malaysian owner DRB-HICOM . Zeekr became a NYSE -listed company since May 2024 with Geely Auto retaining 62.8% stake. In February 2024, Geely Auto sold its 45% stake in battery swapping joint venture brand Livan Automotive to Geely Qizheng, another company under Zhejiang Geely Holding. The company also controls 75% of Geely's financing arm, Genius Auto Finance Co., Ltd. Zhejiang Geely Holding only considers Geely, Lynk & Co, Proton, and Livan (until 2024) as part of

903-674: Is married to Wang Li, ( 王丽 ) and the family resides in Hangzhou , Zhejiang. Linhai, Zhejiang Linhai ( simplified Chinese : 临海 ; traditional Chinese : 臨海 ; pinyin : Línhǎi ; Tai-chow dialect : Lin-he) is a county-level city in Taizhou , Zhejiang Province situated on the banks of the Lin River in Eastern China. As of the 2020 census, its population was 1,114,146 inhabitants even though its built-up ( or metro ) area

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946-615: Is much smaller. Its Cathedral of the Sacred Heart of Jesus is the episcopal see of the Roman Catholic Diocese of Linhai . Its wall attracts many tourists. Construction of the wall, originally over 6 kilometres (3.7 miles) long, began in the Jin Dynasty (266–420) and was not finished until the Sui (581–618) and Tang (618–907) Dynasties. The northern portion, along a high ridge, and

989-555: Is similar to the small Japanese car Daihatsu Charade and is powered by a Daihatsu three-cylinder engine. However, Geely did not obtain its national production license until 9 November 2001, which delayed mass production until 2002. By 2002, the brand was ranked among the top ten in the Chinese automobile market. It also ranked 421st among the "Top 500 Companies in China" and 28th among the "Top 100 Companies in Zhejiang Province". Geely

1032-478: Is the founder and chairman of Geely . Li Shufu was born in Taizhou , Zhejiang . He has a master's degree from Yanshan University . Li founded Geely in November 1986; it is now the second-largest private automobile manufacturer in China. On 28 March 2010, Geely signed a deal worth US$ 1.8 billion to buy Swedish automobile manufacturer Volvo Cars from American automobile manufacturer Ford Motor Company . It

1075-555: Is the largest subsidiary of Zhejiang Geely Holding, producing over 1.68 million out of the 2.79 million vehicles produced by the group in 2023. Around 487,000 were new energy vehicles ( plug-in hybrid and battery electric vehicles ). It also has the largest number of employees, with 60,000 out of the group's total of over 130,000 employees. Geely is a phonetic transliteration of the company's native name 吉利 ( pinyin : Jílì ), which means "auspicious" or "propitious" in Chinese. Geely Automobile Holdings or hereinafter Geely Auto

1118-607: The Gleagle Panda , were available for sale on the internet in China via the Taobao Mall , a popular e-commerce site. While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer. This sub-brand was discontinued in 2015. Most Gleagle products continued to be sold directly under the Geely brand. The 2009 Geely GE concept received criticism for looking like

1161-412: The "Geely Auto Group" business unit, while Zeekr is considered a standalone business unit. References: Geely was established in 1986 in Ningbo, Zhejiang by Li Shufu . Initially, the company entered the refrigerator manufacturing industry in Taizhou, Zhejiang . To start the company, Li Shufu had to borrow funds from his family. In 1994, Geely transitioned into the motorcycle industry by acquiring

1204-584: The China Aerospace Science and Industry Corp. to build a new line of supersonic bullet trains. The plan is for the trains to run using newly developed technology. Li said, "Core technology can't be bought. The more you use others' technology, the more reliant you become. We have to innovate on our own. The journey will be tough but the prospects are promising." In 2018, according to the Financial Times , Li became Daimler 's largest shareholder, with

1247-679: The NordThor E-Hybrid 8848 powertrain, along with the innovative Galaxy N-OS technology. Geely Auto reached its record sales in 2023, selling more than 1.6 million vehicles. In November 2024, Geely Holding Group refined the equity structures of its subsidiaries as part of a broader restructuring strategy. Geely transferred its 11.3% stake in Zeekr Intelligent Technology (Zeekr) to Geely Automobile Holdings (Geely Auto), increasing Geely Auto's ownership in Zeekr to 62.8%. Zeekr then acquired

1290-594: The assembly line. In January 2003, Geely launched its first sports car, the Geely BL , which went on sale in November 2003. In the second half of 2003, the Chinese government initiated macro-control measures on the automobile industry and ended its micromanagement policies, which caused a sharp decline in the automotive market following years of growth. Geely took advantage of the situation by starting its independent research and development effort, investing hundreds of millions of yuan in technological upgrades of its factory. As

1333-470: The brand was merged into Geely Galaxy (as Geome), as a "smart boutique small car series". Emgrand ( Chinese : 帝豪 ; pinyin : Dìháo ) was launched in 2009 as a medium- to high-end luxury brand. In 2014, Emgrand ceased to be a standalone brand, and Emgrand became a sub-brand of Geely, which itself adopted an updated version of the Emgrand logo. Englon ( Chinese : 英伦 ; pinyin : Yīnglún )

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1376-652: The carmaker's first-ever SUV, the Proton X70 was introduced in Malaysia in December 2018. It is based on first-generation Geely Boyue . Radar Auto ( Chinese : 雷达汽车 ), or Riddara outside China, is a battery electric pick-up truck brand. Previously owned by Geely Holding Group , the brand was consolidated into Geely Auto in November 2024. The brand's first vehicle, the Radar RD6 , was unveiled in 2022. Zeekr ( Chinese : 极氪 )

1419-652: The company describes as the "Era of Premium Cars 3.0", which include the Geely Borui in 2015, Geely Boyue in 2016, the Emgrand GS and Emgrand GL . In October 2016, Geely Auto released its new brand called Lynk & Co in Berlin , Germany. The brand was launched with three production models, all based on the Compact Modular Architecture (CMA) developed by China Euro Vehicle Technology (CEVT) . Lynk & Co as

1462-520: The company was renamed Geely Automobile Holdings Limited . This strategy was seen as a "backdoor" entry into the Hong Kong stock market, providing a means for the company to raise funds. In August 2002, Geely Auto acquired Shanghai Jiashida Automobile Group Co., Ltd. to form the Shanghai Maple vehicle manufacturing base. In August 2003, the first car from Shanghai Maple called Maple Biaofeng rolled off

1505-408: The development of the Geely Borui sedan, which is considered as the company's first "3.0 era" car. Between 2013 and 2014, Geely Auto faced declining sales and outdated technology. The company undertook major restructuring in 2014 by merging its Emgrand, Haoqing, and Englon brands into a unified Geely brand, streamlining its product lineup. This restructuring paved the way for successful launches that

1548-546: The expense of innovation, quality, and technology advancement by Chinese automotive OEMs. According to Li, this has led to complacency by domestic automotive OEMs by relying on profits from foreign partners through joint ventures instead of driving their own organisations to hire talent and improve, knowing they would control half of joint ventures run with profitable overseas manufacturers that generate healthy sales. He has previously argued for state-owned automotive manufacturers to partner with privately run companies. Li

1591-601: The first batch of 300 sets of knock-down parts that would be assembled in Ukraine. By 2012, Geely became the second largest car exporter from China after Chery by exporting 100,300 vehicles. CKD facilities was also established with local partners in Russia, Indonesia and Egypt. Geely Auto started developing its own turbocharged petrol engines, which it introduced in 2008. The engines helped Geely vehicles to compete in terms of power performance and fuel economy. In 2008, Geely Auto founded

1634-561: The main Geely Auto brand and its sub-brand Geely Galaxy . The company partly owns Lynk & Co , Proton Cars and Zeekr brands, and a former owner of joint venture brand Livan Automotive . The brands formerly used by the company include Geely Geometry , Emgrand , Englon, and Gleagle . Geely is the main brand of the company. The brand mostly sells petrol-powered cars, with several hybrid and battery electric offering. Geely Galaxy ( Chinese : 吉利银河 ; pinyin : Jílì Yínhé )

1677-513: The remaining 20%. In 2018, Geely Auto entered a period that it describes as a "new phase", with the introduction of the "Technology Geely 4.0" architecture. This included the introduction of high-quality products dubbed the "Refined Vehicle Series" which includes the "Star" series such as the Geely Xingrui and Geely Xingyue , and the implementation of the NordThor E-Hybrid powertrain. Starting in 2018, Geely Auto saw increasing market share despite

1720-497: Was consolidated into Geely Auto in March 2023 as Geely Geometry, becoming its entry-level electric product series. In March 2021, Zeekr was founded the company's premium brand for battery electric vehicles. The company also released the "Smart Geely 2025 Strategy" focusing on intelligent and electrified vehicle development, and targeting an annual sales of 3.65 million vehicles under the Geely Auto, Lynk & Co, Geometry and Zeekr brands by 2025. In November 2022, Geely Auto unveiled

1763-522: Was known for imbuing a sense of humor in the names of some of its vehicles. One of the early Geely brand sedan is called the " King Kong " and its early model was named Uliou (Chinese: 优利欧, You Li Ou ) , a play on words that literally means "better than the Tianjin Xiali ( Chinese: 夏利, Xia Li) or the Buick Sail (Chinese: 赛欧, Sai Ou ), two of its competitors. In 2002, Geely shifted from being

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1806-464: Was launched in 2010 to replace the Shanghai Maple brand. Geely claimed Englon emulated classic, British styled cars. Some of its cars were built by Geely subsidiary Shanghai LTI. As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company. Gleagle ( Chinese : 全球鹰 ; pinyin : Quánqiú Yīng ) was Geely's entry-level brand sold between 2010 and 2015. Some Gleagle cars, such as

1849-434: Was the largest foreign purchase by a Chinese car manufacturer. Along with $ 900m of working capital from Geely and a commitment to build a Volvo factory in China, Li had a target of driving sales to 600,000 by 2015 in the domestic market. In 2013, Hurun Report ranked Li the 63rd richest person in mainland China , with a net worth of US$ 2.6 billion . Li announced in November 2018 that he had entered into an agreement with

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