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56-425: The Galería Güemes is a commercial gallery located on Florida Street in the city of Buenos Aires designed in the art Nouveau style by Italian architect Francesco Gianotti in 1913. 34°36′22″S 58°22′30″W  /  34.6061°S 58.3750°W  / -34.6061; -58.3750 Florida Street The pedestrian section as such starts at the intersection of Perú Street and Avenida de Mayo ,

112-429: A colonnade of columns or piers . Exterior arcades are designed to provide a sheltered walkway for pedestrians; they include many loggias , but here arches are not an essential element. An arcade may feature arches on both sides of the walkway. Alternatively, a blind arcade superimposes arcading against a solid wall. Blind arcades are a feature of Romanesque architecture that influenced Gothic architecture . In

168-459: A terminal for long-distance buses and a railway station for three major lines, is located near the northern end of Florida, across Avenida del Libertador . Line C of the metro provides access to both Retiro and Constitución Stations . 34°36′28″S 58°22′30″W  /  34.6077°S 58.375°W  / -34.6077; -58.375 Shopping arcade An arcade is a succession of contiguous arches , with each arch supported by

224-709: A Beaux-Arts style. Separated from the Naval Center by Galería Buenos Aires is the former Harrods Buenos Aires , completed in 1920. Following a lengthy legal struggle with the then-owner of the Harrods on Knightsbridge , Mohamed Al-Fayed , the department store closed in 1998, and since functions intermittently as a venue for cultural events, notably the Buenos Aires Tango Festival . The current owners, Swiss equity firm CBC Interconfianz, filed permits to restore Harrods Buenos Aires in 2009. The modern Galería del Sol faces

280-423: A belated International Style . The complex includes several levels of shops, a basement for offices and two high-rise towers, one of which is residential. Its retail section is known for its selection of consumer electronics and computer equipment. An Art Deco office building on the northwest corner of Tucumán Street and the neo-classical Cadellada Building highlight the 600 block; a second El Ateneo bookshop,

336-577: A block north of the Plaza de Mayo ; Perú Street crosses Rivadavia Avenue , and becomes Florida Street. Florida Street runs northwards for approximately one kilometer to Plaza San Martín , in the Retiro area. It intersects Buenos Aires's other pedestrian street, Lavalle, at the heart of the former cinema district. Florida is one of the city's leading tourist attractions. Florida Street bustles with shoppers, vendors, and office workers alike because of its proximity to

392-410: A consumer boom during the 1990s, as this was largely diverted toward a series of new shopping malls opened in the city's north side. Galerías Pacífico was renovated and reopened in 1991, though Harrods Buenos Aires, which by then operated only on the ground floor, would close in 1998. Mayor Fernando de la Rúa had the textured concrete pavers along Florida replaced in 1999 with granite tiles laid in

448-466: A decorative black-and-white pattern. Commerce along the street was afflicted in the ensuing years by proliferating street vendors , a result of a legal loophole in the municipal ordinance that otherwise prohibits the practice; Mayor Mauricio Macri succeeded in having these vendors removed in January 2012. Florida Street continues to command among the highest commercial rents in the city, and has become

504-603: A face-lift recently and entered the 21st century as one of the most fashionable shopping centres in Eastern Europe . An early French arcade is the Passage du Caire created in 1798 as a tribute to the French campaign in Egypt and Syria . It was appreciated by the public for its protection from the weather, noise and filth of the streets. A year later American architect William Thayer created

560-615: A favorite attraction among the city's growing number of foreign tourists. Florida Street begins at its southern end on Rivadavia Avenue . The first block, made somewhat wider than the remainder of the promenade by a city ordinance, is overlooked by the Mappin & Webb House (1911) and the post-modern former headquarters of the Banca Nazionale del Lavoro in Argentina (1989); both became branches of HSBC upon BNL's departure in 2006. One of

616-403: A focal point of local cinema houses beginning in the 1930s. The city's middle and upper classes would later relocate further north, to Recoleta , Palermo , and Belgrano , however. This trend was reinforced by the 1953 arson of the grand Jockey Club building by a Peronist mob. Its decline, however, was slowed by both an era of relative prosperity in Argentina, as well as milestones such as

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672-508: A leading commercial artery in Buenos Aires. Vehicular traffic was barred during business hours in 1911 by request of the growing number of shop owners along Florida, and in 1913 the tram was dismantled to pedestrianize a section of the street. The 1914 inaugural of the Gath & Chaves department store coincided with the inaugural of Harrods Buenos Aires , the only overseas branch of Harrods , and

728-424: A less expensive and more functional Neoclassical design submitted by Jean-Baptiste Vallin de la Mothe (1729–1800). Throughout the following century, Gostiny Dvor was augmented, resulting in ten indoor streets and as many as 178 shops by the 20th century. During the post- World War II reconstructions, its inner walls were demolished and a huge shopping mall came into being. This massive 18th-century structure got

784-409: A multiple-vendor space, operating under a covered roof. Typically, the roof was constructed of glass to allow for natural light and to reduce the need for candles or electric lighting. The 18th and 19th century arcades were designed to attract the genteel middle classes. In time, these arcades came to be the place to shop and to be seen. Arcades offered shoppers the promise of an enclosed space away from

840-546: A popular nineteenth-century pastime for the emerging middle classes. The inspiration for the grand shopping arcades may have derived from the fashionable open loggias of Florence however medieval vernacular examples known as 'butterwalks' were traditional jettied colonnades in British and North European marketplaces; examples remain for example in Totnes and Dartmouth in Devon . During

896-443: A primitive path uphill from the banks of the Río de la Plata . Its first official name was "San José," enacted by Governor Miguel de Salcedo in 1734. In the late eighteenth and early nineteenth centuries, the street was known popularly as Calle del Correo (Post Street) in reference to the post office located on what later became Perú Street (the southern continuation of Florida Street). It

952-649: A prominent feature of facades, for example in the Ospedale degli Innocenti (commissioned 1419) or the courtyard of the Palazzo Bardi , both by Filippo Brunelleschi in Florence . The French architect, Bertrand Lemoine, described the period, 1786 to 1935, as l’Ère des passages couverts (the Arcade Era). He was referring to the grand shopping "arcades" that flourished across Europe during that period. A shopping arcade refers to

1008-566: A shopping street in 1872, and would soon welcome pharmacies, furniture retailers, jewelers, and haberdasheries that offered the latest in European fashion. Numerous private mansions were also built along Florida Street in the 1880s and 1890s. The Parisian-inspired Bon Marché became the street's first large-scale shopping arcade in 1889, and the Argentine Jockey Club, the nation's most prestigious gentlemen's club and horse racing society,

1064-613: A small arcade or a blind arcade . Arcades go back to at least the Ancient Greek architecture of the Hellenistic period , and were much used by the Romans, for example at the base of the Colosseum . Church cloisters very often use arcading. Islamic architecture very often uses arcades in and outside mosques in particular. In Renaissance architecture elegant arcading was often used as

1120-597: A third Falabella store, and the modern Galería Arax (site of the Buenos Aires Auditorium) are also located there. The renowned Galerías Pacífico shopping arcade occupies nearly the entire block along the eastern side of the 700 block. The monumental building, designed by Roland le Vacher in 1888 to house the Au Bon Marché shops, also housed the National Museum of Fine Arts from 1896 to 1910, and thereafter

1176-490: Is also located here. Facing the esplanade is Plaza San Martín , designed by the noted urbanist Charles Thays in 1889. Upscale Santa Fe Avenue merges into Florida Street along the Plaza Hotel , designed by Adolf Zucker for local banker Ernesto Tornquist and inaugurated in 1909. Florida Street becomes San Martín Street one block south of Avenida del Libertador , and beside the best known of Buenos Aires' Art Deco landmarks,

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1232-403: Is another early shopping arcade. Sprawling at the intersection of Nevsky Prospekt and Sadovaya Street for over one kilometer and embracing the area of 53,000 m (570,000 sq ft), the indoor complex of more than 100 shops took twenty-eight years to construct. Building commenced in 1757 to an elaborate design by Bartolomeo Rastrelli , but that subsequently was discarded in favour of

1288-587: The Galeries Royales Saint-Hubert in Brussels which was inaugurated in 1847 and Istanbul's Çiçek Pasajı opened in 1870. Shopping arcades were the precursor to the modern shopping mall , and the word "arcade" is now often used for malls which do not use the architectural form at all. The Palais-Royal , which opened in 1784 and became one of the most important marketplaces in Paris, is generally regarded as

1344-660: The Kavanagh Building . Overlooking Plaza San Martín, the 120 m (390 ft) apartment building was designed in 1934 by the firm of Sánchez, Lagos and de la Tour for Corina Kavanagh. Local lore has it that the wealthy Irish Argentine heiress planned the high-rise as a revenge against the Anchorena family, and made but one demand of the architects: that views of the Anchorenas' Church of the Holy Sacrament from their residence,

1400-565: The Palermo and San Isidro racecourses. An incident on April 15, 1953, in which bombs were detonated at the Plaza de Mayo during one of President Juan Perón 's many rallies, resulted in the destruction of the Beaux-Arts landmark by enraged Peronists, who viewed the aristocratic Jockey Club as a center of anti-Peronism. The lot lay empty until the construction of Galería Jardín (1976), an office and retail complex designed by Mario Roberto Álvarez in

1456-593: The San Martín Palace , be blocked. The preferable means of transportation to reach Florida Street from almost anywhere in the city, is the Buenos Aires Metro ( subte , or underground). Five metro lines have stations within a short walking distance of Florida. Most bus lines reaching the downtown area have stops near Florida Street, as well. [REDACTED] Florida Station [REDACTED] Catedral Station The Retiro transportation hub, which maintains

1512-490: The Torcuato di Tella Institute . Located on Florida Street during its heyday between 1963 and 1970, the institute was led at the time by former National Fine Arts Museum director Jorge Romero Brest , who steered the center as the leading Argentine venue for pop art , experimental theatre , and conceptual art , drawing artists such as León Ferrari , Gyula Kosice , Luis Felipe Noé , and Antonio Seguí . Romero Brest also promoted

1568-409: The financial district . By evening, the pace relaxes as street performers flock to the area, including tango singers and dancers, living statues , and comedy acts. Its variety of retail stores, shopping arcades , and restaurants is of great interest to foreign tourists and business travelers. The beginnings of Florida Street date back to the founding of Buenos Aires in 1580, when it was hewn as

1624-434: The 100 block: Galerías Boston and the landmark Galería Güemes , designed by Francisco Gianotti and opened in 1914; distinguishable by the illuminated beacon atop its spire, it was one of the tallest buildings in Buenos Aires st the time. The former Gath & Chaves department store (1914) and annex (overlooking Avenida de Mayo ) were located here until the retailer's closure in 1974; the buildings today house Banco Meridian,

1680-553: The 16th-century, a pattern of market trading using mobile stalls under covered arcades was established in Florence, from where it spread throughout Italy. Examples of the earliest open loggias include: Mercato Nuovo (1547) by Giovanni Battista del Tasso (and funded by the Medici family ); Mercato Vecchio, Florence by Giorgio Vasari (1567) and Loggia del Grano (1619) by Giulio Parigi . Arcades soon spread across Europe, North America and

1736-608: The 1990s. The Julio Peña residence (1917), today the headquarters of the Argentine Rural Society , is one of the few private residences surviving from the time luxurious homes shared Florida Street with commercial establishments. Opened the same year, the Richmond Café next door was a favorite coffee house among local upscale patrons; Jorge Luis Borges , Graham Greene , and the Florida group of avant-garde writers were among

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1792-549: The City of Buenos Aires headquarters since 1968, located in a building originally opened in 1908 as the Mexico City Store. The 300 block includes the oldest existing bookstore of El Ateneo chain (one of two on Florida Street); founded in 1912, the booksellers opened their first Florida Street store in 1936. Facing El Ateneo is the former headquarters of La Nación newspaper. One of numerous Plateresque office buildings completed in

1848-507: The Florida Street home of Mariquita Sánchez de Thompson , one of the city's most prominent citizens. Argentine elites began to leave the central and southern wards of the city mainly due to epidemics, especially the 1871 yellow fever outbreak. They decided to move to higher ground in the city and chose the area known as Retiro . Florida Street, whose northern half is in the Retiro ward, became

1904-503: The Gothic architectural tradition, the arcade can be located in the interior, in the lowest part of the wall of the nave , supporting the triforium and the clerestory in a cathedral , or on the exterior, in which they are usually part of the walkways that surround the courtyard and cloisters . A different, related meaning is "a covered passage with shops on one or both sides". Many medieval open arcades housed shops or stalls, either in

1960-627: The High Street front with its four entrances. In 1772, the newly formed Market committee, half of whose members came from the town and half from the university, accepted an estimate of nine hundred and sixteen pounds ten shillings, for the building of twenty butchers' shops. Twenty more soon followed, and after 1773 meat was allowed to be sold only inside the market. From this nucleus the market grew, with stalls for garden produce, pig meat, dairy products and fish. Gostiny Dvor in St Petersburg , Russia

2016-454: The Palais-Royal became one of the first examples of a new style of shopping arcade, frequented by both the aristocracy and the middle classes. It developed a reputation as being a site of sophisticated conversation, revolving around the salons, cafés, and bookshops, but also became a place frequented by off-duty soldiers and was a favourite haunt of prostitutes, many of whom rented apartments in

2072-515: The antipodes. Examples of these grand shopping arcades include: Palais Royal in Paris (opened in 1784); Passage de Feydeau in Paris (opened in 1791); London's Piccadilly Arcade (1810) and Milan's Galleria Vittorio Emanuele (1878). Some examples of arcades in North America include New York's Paddock Arcade (1850), Ohio's Dayton Arcade (1904), and Rhode Island's Westminster Arcade (1828). Other notable nineteenth century grand arcades include

2128-408: The arcaded space itself, or set into the main wall behind. From this, "arcade" has become a general word for a group of shops in a single building, regardless of the architectural form . The word "arcade" comes from French arcade from Provençal arcada or Italian arcata , based on Latin arcus , ‘bow’ (see arc and arch ). A related but ambiguous term is arcature , which is either

2184-455: The area during the 1920s, the building, known today as the Mitre Gallery, is the second store opened on Florida Street by Falabella. The corner of the intersection with Avenida Corrientes is overlooked by office high-rises, a Stock Center sporting goods megastore , and, for contrast, the former Elortondo Alvear residence (1880); the neo-Gothic mansion was converted into a Burger King in

2240-467: The building. One of the earliest British examples of a shopping arcade, the Covered Market, Oxford , England was officially opened on 1 November 1774 and is still active today. The Covered Market was started in response to a general wish to clear "untidy, messy and unsavoury stalls" from the main streets of central Oxford. John Gwynn , the architect of Magdalen Bridge , drew up the plans and designed

2296-559: The center's famed Happenings , notably those of Marta Minujín , whose interactive displays and mazes helped make this block of Florida Street Buenos Aires' mazana loca (city block of madness). The street continues into the Juvenilia Esplanade, centered around a memorial to writer Esteban Echeverría , and overlooked by a French-inspired apartment building designed by Alejandro Bustillo . The Ruth Benzacar Gallery, another leading promoter of local avant-garde art , opened in 1965 and

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2352-416: The chaos that characterised the noisy, dirty streets; a warm, dry space away from the harsh elements, and a safe haven where people could socialise and spend their leisure time. As thousands of glass covered arcades spread across Europe, they became grander and more ornately decorated. By the mid-nineteenth century, they had become prominent centres of fashion and social life. Promenading in these arcades became

2408-452: The earliest example of the grand shopping arcades. Originally, a royal palace, the complex consisted of gardens, shops and entertainment venues situated under the original colonnades. The area boasted some 145 boutiques, cafés, salons, hair salons, bookshops, museums, and numerous refreshment kiosks as well as two theatres. The retail outlets specialised in luxury goods such as fine jewellery, furs, paintings and furniture designed to appeal to

2464-535: The fight against Admiral William Carr Beresford . The street was first named "Florida" in 1821. The name was designated in honor of the battle fought in 1814 in Upper Peru against the royalists during the Argentine War of Independence . Governor Juan Manuel de Rosas renamed the street "Perú" in 1837, and in 1857, the name was returned to the present one. The Argentine National Anthem was first performed in 1813 at

2520-468: The former Harrods. Galería Florida (1964), a curtain-walled high rise designed by Álvarez for Air France , stands on the southwest corner with Paraguay Street, and the Florida Garden Café, opened in 1962 in a belle époque building, is on the southeast. The Cultural Center of Spain in Buenos Aires (CCEB) is located on the 900 block. This block, however, is best known locally as the erstwhile site of

2576-476: The head office of the Buenos Aires and Pacific Railway ; restored in 1991, its grand interiors also feature ceiling frescoes by Antonio Berni , Juan Carlos Castagnino , and other famed Argentine painters. The junction with Córdoba Avenue marks the street's entry into the Retiro ward. The northeast corner is distinguished by the magnificent Naval Center (1914), designed by Jacques Dunant and Gastón Mallet in

2632-476: The illuminated spire topped Galería Güemes . The merger of Gath & Chaves and Harrods in 1922 created two of the most ornate institutions of their kind in the Americas. Florida Street also became the address for a number of important corporate headquarters during the 1920s, including BankBoston Argentina and La Nación , the nation's leading news daily at the time. Lavalle Street, which intersects Florida, became

2688-463: The inaugural of the Hotel Claridge in 1946, the Torcuato di Tella Institute 's Florida Street center in 1963 (which became a hub of Buenos Aires' avant-garde and pop art scene during the 1960s), and the 1971 conversion of the street into a promenade . Writer Jorge Luis Borges lived near the northern end, and was fond of taking walks through the semi-deserted street in the pre-dawn hours. Borges

2744-502: The local branch of Deloitte , as well as Chilean retailer Falabella . The 200 block features the former Grand Florida Cinema (1925), created in an eclectic Art Deco design by Jorge Kálnay. The corner of Perón Street is overlooked by the Plateresque former Banco Popular Argentino (1931), today the headquarters of HSBC Bank Argentina . The corner of Sarmiento Street is the site of the Bank of

2800-420: The many literati who gathered there. The Richmond closed amid controversy in 2011. The 400 block ends at the intersection with Lavalle Street, and is overlooked by both curtain walled office mid-rises and French architecture . Lavalle Street, from the 1930s until the 1990s, rivaled Corrientes Avenue for the number of movie theaters along its downtown stretch; most have since closed, however, and Lavalle, which

2856-677: The most iconic locations in Buenos Aires is the intersections of Florida Street and Diagonal Norte Avenue, built between 1913 and 1943. Two of the avenue's most distinguishable buildings are located at this intersection: the Plateresque BankBoston Building (1924), the Art Deco La Equitativa del Plata (1929), and two cupola -topped Bencich Buildings (1927). The intersection forms a triangular plaza adorned with José Fioravanti 's monument to President Roque Sáenz Peña (1937). Two important shopping arcades are located on

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2912-522: The wealthy elite. Retailers operating out of the Palais complex were among the first in Europe to abandon the system of bartering, and adopt fixed-prices thereby sparing their clientele the hassle of bartering. Stores were fitted with long glass exterior windows which allowed the emerging middle-classes to window shop and indulge in fantasies, even when they may not have been able to afford the high retail prices. Thus,

2968-638: Was also later known as Empedrado (Cobbled Street). Improved with boulders brought from Montevideo beginning in 1789, it became the first paved street in the city (a section of the original cobblestone pavement is displayed behind the entrance to the Cathedral Station on Diagonal Norte Avenue). Following the British invasions of the Río de la Plata in 1808, the street was called Baltasar Unquera, in homage to an aide-de-camp to Viceroy Santiago de Liniers , fallen in

3024-421: Was an outspoken critic of the renovation work done on the street in 1970; he was blind, and the new arrangement of trash cans, planters, flower pots, and magazine stands was a serious accessibility risk for him. He was also influenced by his esthetic-minded friends, who saw the new scheme as a break with tradition. The economic crisis of the 1980s precluded any recovery, however. Nor did the street benefit from

3080-634: Was inaugurated in 1897. The Civic Youth Union , was organized in 1889 at the intersection with the Avenida Córdoba . This organization would foment the Revolution of the Park in 1890, and from its ranks the Radical Civic Union (to whom six presidents would later belong during the twentieth century) would be established in 1891. A tram was installed along Florida Street in the 1890s, and it soon became

3136-477: Was pedestrianized in 1978, became largely a shopping street. The large numbers of pedestrians at the intersection between the two also made the intersection a forum for performances by street artists . The 500 block was the site of the Jockey Club, designed by Manuel Turner and completed in 1897. Founded in 1882 by future President Carlos Pellegrini , the institution governed horse racing in Argentina, and built

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