3-542: The Flavor Unit is a crew of emcees and DJs from New York City and Northern New Jersey . It is now known as the Unit. The original version of the crew centered on producer the 45 King . It was Mark's connections to radio personalities DJ Red Alert and DJ Chuck Chillout that initially got the crew noticed, but the original members also all had formidable rhyme skills and wrote streetwise lyrics. The 45 King eventually fell into serious drug abuse and Queen Latifah took over
6-576: The name; it became her umbrella organization. Flavor Unit Management is run by Latifah, one of the original members of the Flavor Unit, and Shakim Compere. Past management clients were Monica , Outkast , Faith Evans , Total , SWV , Almighty RSO (a group featuring Ray Dog, better known today as Benzino ), Groove Theory , Monifah , Gina Thompson , LL Cool J , Zhané , Donell Jones , and Naughty By Nature . Names marked with an asterisk denote artists who were managed by Flavor Unit but were not part of
9-521: The original crew. Musical collective Musical collective is a phrase used to describe a group of musicians in which membership is flexible and creative control is shared. The concept is distinct from that of a traditional band in that musical collectives allow for flexibility in their rosters, and members are free to rotate in and out of the line-up. Collectives may exist in almost any genre of music, although they have been especially prominent in indie rock and hip hop . A musical collective
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