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101-427: Effervescence can also be observed when opening a bottle of champagne, beer or carbonated beverages such as some carbonated soft drinks . The visible bubbles are produced by the escape from solution of the dissolved gas (which itself is not visible while dissolved in the liquid). Although CO 2 is most common for beverages, nitrogen gas is sometimes deliberately added to certain beers. The smaller bubble size creates

202-603: A cult following due to its over the top and nonsensical premise. Pepsi has official sponsorship deals with the National Football League , National Hockey League , and National Basketball Association . In 2007, and from 2013 to 2022, Pepsi sponsored the NFL 's Super Bowl halftime shows . It was the sponsor of Major League Soccer until December 2015 and Major League Baseball until April 2017, both leagues signing deals with Coca-Cola. From 1999 to 2020, Pepsi also had

303-570: A gas when the pressure is released. The process usually involves injecting carbon dioxide under high pressure. When the pressure is removed, the carbon dioxide is released from the solution as small bubbles, which causes the solution to become effervescent, or fizzy. Carbonated beverages are prepared by mixing flavored syrup with carbonated water. Carbonation levels range up to 5 volumes of CO 2 per liquid volume. Ginger ale , colas , and related drinks are carbonated with 3.5 volumes. Other drinks, often fruity ones, are carbonated less. In

404-415: A sugar , high-fructose corn syrup , fruit juice , a sugar substitute (in the case of diet sodas ), or some combination of these. Soft drinks may also contain caffeine , colorings , preservatives and other ingredients. Soft drinks are called "soft" in contrast with "hard" alcoholic drinks . Small amounts of alcohol may be present in a soft drink, but the alcohol content must be less than 0.5% of

505-560: A syrup or dry ingredients with carbonated water, or by Lacto-fermentation. Syrups are commercially sold by companies such as Soda-Club ; dry ingredients are often sold in pouches, in a style of the popular U.S. drink mix Kool-Aid . Carbonated water is made using a soda siphon or a home carbonation system or by dropping dry ice into water. Food-grade carbon dioxide, used for carbonating drinks, often comes from ammonia plants. Drinks like ginger ale and root beer are often brewed using yeast to cause carbonation . Of most importance

606-460: A video game for the PlayStation entitled Pepsiman . As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials. Despite largely being considered a financial failure, Pepsiman has developed

707-555: A $ 5 million marketing campaign to coincide with the release of Madonna 's song " Like a Prayer ", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. In 1996, PepsiCo launched

808-433: A Baltimore, Maryland machine shop operator. It was the first bottle top to successfully keep the bubbles in the bottle. In 1899, the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. It was first operated by Michael Owens , an employee of Libby Glass Company. Within

909-565: A Pepsi. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist ; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava . In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers . In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed

1010-613: A darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor of

1111-513: A day) had significantly lower bone mineral density (BMD) of about 4% in the hip compared to women who did not consume colas. The study found that the effect of regular consumption of cola sodas was not significant on men's BMD. In 2006, the United Kingdom Food Standards Agency published the results of its survey of benzene levels in soft drinks, which tested 150 products and found that four contained benzene levels above

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1212-629: A few years, glass bottle production increased from 1,400 bottles a day to about 58,000 bottles a day. In America, soda fountains were initially more popular, and many Americans would frequent the soda fountain daily. Beginning in 1806, Yale University chemistry professor Benjamin Silliman sold soda waters in New Haven, Connecticut . He used a Nooth apparatus to produce his waters. Businessmen in Philadelphia and New York City also began selling soda water in

1313-541: A fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I . Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive

1414-462: A fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating,

1515-568: A higher risk of cardiovascular diseases , and people who drank sugar-sweetened drinks with digestive diseases . Since at least 2006, debate on whether high-calorie soft drink vending machines should be allowed in schools has been on the rise. Opponents of the soft drink vending machines believe that soft drinks are a significant contributor to childhood obesity and tooth decay , and that allowing soft drink sales in schools encourages children to believe they are safe to consume in moderate to large quantities. Opponents also argue that schools have

1616-466: A large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel. Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring

1717-806: A potential risk factor for weight gain. From 1977 to 2002, Americans doubled their consumption of sweetened beverages —a trend that was paralleled by doubling the prevalence of obesity. The consumption of sugar-sweetened beverages is associated with weight and obesity, and changes in consumption can help predict changes in weight. The consumption of sugar-sweetened soft drinks can also be associated with many weight-related diseases, including diabetes, metabolic syndrome , and cardiovascular risk factors. Most soft drinks contain high concentrations of simple carbohydrates : glucose , fructose , sucrose and other simple sugars. If oral bacteria ferment carbohydrates and produce acids that may dissolve tooth enamel and induce dental decay, then sweetened drinks may increase

1818-712: A process to manufacture bottled carbonated mineral water. He founded the Schweppes Company in Geneva in 1783 to sell carbonated water, and relocated his business to London in 1792. His drink soon gained in popularity; among his newfound patrons was Erasmus Darwin . In 1843, the Schweppes company commercialized Malvern Water at the Holywell Spring in the Malvern Hills, and received a royal warrant from King William IV. It

1919-511: A responsibility to look after the health of the children in their care, and that allowing children easy access to soft drinks violates that responsibility. Vending machine proponents believe that obesity is a complex issue and soft drinks are not the only cause. A 2011 bill to tax soft drinks in California failed, with some opposing lawmakers arguing that parents—not the government—should be responsible for children's drink choices. On May 3, 2006,

2020-604: A safety concern for consumers". A study published in the Clinical Journal of the American Society of Nephrology in 2013 concluded that consumption of soft drinks was associated with a 23% higher risk of developing kidney stones . In a 2019 study of 451,743 Europeans, those who had a consumption of soft drinks of two or more a day, had a greater chance of all-cause mortality than those who drank less than one per month. People who drank artificially sweetened drinks had

2121-491: A sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan . On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by

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2222-455: A series of "smiles," with the central white band initially arcing at different angles depending on the product. In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color. Walter Mack

2323-418: A smoother beer head . Due to the poor solubility of nitrogen in beer, kegs or widgets are used for this. In the laboratory, a common example of effervescence is seen if hydrochloric acid is added to a block of limestone . If a few pieces of marble or an antacid tablet are put in hydrochloric acid in a test tube fitted with a bung , effervescence of carbon dioxide can be witnessed. This process

2424-691: A sugary beverage on a given day fell from approximately 62% to 50% for adults, and from 80% to 61% for children. The decrease has been attributed to, among other factors, an increased awareness of the dangers of obesity, and government efforts to improve diets. At the same time, soda consumption has increased in some low- or middle-income countries such as Cameroon , Georgia , India and Vietnam as soda manufacturers increasingly target these markets and consumers have increasing discretionary income. Soft drinks are made by mixing dry or fresh ingredients with water. Production of soft drinks can be done at factories or at home. Soft drinks can be made at home by mixing

2525-555: A time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Charles Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft , then ensued, with

2626-511: A twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown , who grew up to be Secretary of Commerce ) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks . Boyd also led

2727-482: A variety of sizes, ranging from small bottles to large multi-liter containers. Soft drinks are widely available at fast food restaurants , movie theaters , convenience stores , casual-dining restaurants , dedicated soda stores , vending machines and bars from soda fountain machines. Within a decade of the invention of carbonated water by Joseph Priestley in 1767, inventors in Europe had used his concept to produce

2828-500: Is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia , Montana , North Dakota , and Utah . In the city of Buffalo, New York , Pepsi outsells Coca-Cola by a two-to-one margin. As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to

2929-635: Is any soft drink. In other languages, various names are used: descriptive names as "non-alcoholic beverages", equivalents of "soda water", or generalized names. For example, the Bohemian variant of the Czech language (but not Moravian dialects) uses "limonáda" for all such beverages, not only those made from lemons. Similarly, the Slovak language uses "malinovka" ("raspberry water") for all such beverages, not only for raspberry ones. The origins of soft drinks lie in

3030-485: Is associated with obesity , hypertension , type 2 diabetes , dental caries , and low nutrient levels . A few experimental studies reported the role sugar-sweetened soft drinks potentially contribute to these ailments, though other studies show conflicting information. According to a 2013 systematic review of systematic reviews, 83.3% of the systematic reviews without reported conflict of interest concluded that sugar-sweetened soft drinks consumption could be

3131-555: Is generally represented by the following reaction , where a pressurized dilute solution of carbonic acid in water releases gaseous carbon dioxide at decompression : In simple terms, it is the result of the chemical reaction occurring in the liquid which produces a gaseous product. Soft drink A soft drink (see § Terminology for other names) is any water-based flavored drink , usually but not necessarily carbonated , and typically including added sweetener . Flavors used can be natural or artificial . The sweetener may be

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3232-509: Is now called) onto chalk to produce carbon dioxide gas and encouraging the gas to dissolve into an agitated bowl of water. "Within a decade, inventors in Britain and in Europe had taken Priestley's basic idea—get some "fixed air," mix it with water, shake—and created contraptions that could make carbonated water more quickly, in greater quantities. One of those inventors was named Johann Jacob Schweppe, who sold bottled soda water and whose business

3333-431: Is often advised by dentists as the drink does not come into as much contact with the teeth. It has also been suggested that brushing teeth right after drinking soft drinks should be avoided as this can result in additional erosion to the teeth due to mechanical action of the toothbrush on weakened enamel. A 2006 study of several thousand men and women, found that women who regularly drank cola-based sodas (three or more

3434-601: Is still around today." "The great soda-water shake up" (October 2014) The Atlantic . Another Englishman, John Mervin Nooth , improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jöns Jacob Berzelius started to add flavors (spices, juices, and wine) to carbonated water in

3535-431: Is that the ingredient meets the agreed specification on all major parameters. This is not only the functional parameter (in other words, the level of the major constituent), but the level of impurities, the microbiological status, and physical parameters such as color, particle size, etc. Some soft drinks contain measurable amounts of alcohol. In some older preparations, this resulted from natural fermentation used to build

3636-565: Is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up . In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company

3737-503: Is used in the preparation of the flavoring extracts such as vanilla extract . Market control of the soft drink industry varies on a country-by-country basis. However, PepsiCo and the Coca-Cola Company remain the two largest producers of soft drinks in most regions of the world. In North America, Keurig Dr Pepper and Jones Soda also hold a significant amount of market share. The over-consumption of sugar-sweetened soft drinks

3838-529: The Caledonian Road , Islington , in London in 1870. His Codd-neck bottle was designed to enclose a marble and a rubber washer in the neck. The bottles were filled upside down, and pressure of the gas in the bottle forced the marble against the washer, sealing in the carbonation. The bottle was pinched into a special shape to provide a chamber into which the marble was pushed to open the bottle. This prevented

3939-625: The Dissolution of the Soviet Union , Coca-Cola was introduced to the Russian market . As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi was introduced in Romania in 1966, during

4040-539: The Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry. Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It

4141-668: The World Health Organization (WHO) guidelines for drinking water. The United States Food and Drug Administration released its own test results of several soft drinks containing benzoates and ascorbic or erythorbic acid . Five tested drinks contained benzene levels above the Environmental Protection Agency's recommended standard of 5 ppb . As of 2006, the FDA stated its belief that "the levels of benzene found in soft drinks and other beverages to date do not pose

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4242-538: The naming rights to the Pepsi Center , an indoor sports and entertainment facility in Denver, Colorado , until the venue's new naming rights were announced on October 22, 2020. In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually

4343-553: The " Pepsi Number Fever " fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment. Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into

4444-525: The 1920s. Since then, soft drink vending machines have become increasingly popular. Both hot and cold drinks are sold in these self-service machines throughout the world. Per capita consumption of soda varies considerably around the world. As of 2014, the top consuming countries per capita were Argentina, the United States, Chile, and Mexico. Developed countries in Europe and elsewhere in the Americas had considerably lower consumption. Annual average consumption in

4545-669: The Alliance for a Healthier Generation, Cadbury Schweppes , the Coca-Cola Company , PepsiCo , and the American Beverage Association announced new guidelines that will voluntarily remove high-calorie soft drinks from all U.S. schools. On May 19, 2006, the British education secretary , Alan Johnson , announced new minimum nutrition standards for school food. Among a wide range of measures, from September 2006, school lunches will be free from carbonated drinks. Schools will also end

4646-506: The Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World , the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. According to Consumer Reports, in the 1970s,

4747-460: The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion. During the Great Depression , Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $ 0.05 a bottle. With a radio advertising campaign featuring

4848-478: The U.S. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead

4949-620: The United Kingdom and Ireland, the term "fizzy drink" is common. "Pop" and "fizzy pop" are used in Northern England, South Wales, and the Midlands while "mineral" is used in Ireland. In Scotland, "fizzy juice" or even simply "juice" is colloquially encountered, as is "ginger". In Australia and New Zealand, "soft drink" or "fizzy drink" is typically used. In South African English , "cool drink"

5050-466: The United States called " phosphate soda " appeared in the late 1870s. It became one of the most popular soda fountain drinks from 1900 until the 1930s, with the lemon or orange phosphate being the most basic. The drink consists of 1 US fl oz (30 ml) fruit syrup, 1/2 teaspoon of phosphoric acid , and enough carbonated water and ice to fill a glass. This drink was commonly served in pharmacies. Soft drinks soon outgrew their origins in

5151-456: The United States, at 153.5 liters, was about twice that in the United Kingdom (77.7) or Canada (85.3). In recent years, soda consumption has generally declined in the West. According to one estimate, per capita consumption in the United States reached its peak in 1998 and has continually fallen since. A study in the journal Obesity found that from 2003 to 2014 the proportion of Americans who drank

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5252-520: The aforementioned Dr. Pepper, a position it had held since 1985. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include: Oman , India , Saudi Arabia , Pakistan , the Dominican Republic , Guatemala , the Canadian provinces of Quebec , Newfoundland and Labrador , Prince Edward Island , Nova Scotia and New Brunswick . Pepsi had long been

5353-438: The beverage industry, and is broadly used in product labeling and on restaurant menus, generally a euphemistic term meaning non-alcoholic . However, in many countries such drinks are more commonly referred to by regional names, including pop , cool drink , fizzy drink, cola , soda, or soda pop . Other less-used terms include carbonated drink , fizzy juice , lolly water , seltzer , coke , tonic , and mineral . Due to

5454-436: The brand and soon Pepsi-Cola's assets were purchased by Charles Guth , the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three occasions between 1922 and 1933,

5555-459: The caddish Huntingdon, recovering from months of debauchery, wakes at noon and gulps a bottle of soda-water. ) In the early 20th century, sales of bottled soda increased greatly around the world, and in the second half of the 20th century, canned soft drinks became an important share of the market. During the 1920s, "Home-Paks" were invented. "Home-Paks" are the familiar six-pack cartons made from cardboard. Vending machines also began to appear in

5656-413: The carbonation. In the United States, soft drinks (as well as other products such as non-alcoholic beer ) are allowed by law to contain up to 0.5% alcohol by volume . Modern drinks introduce carbon dioxide for carbonation, but there is some speculation that alcohol might result from fermentation of sugars in a non-sterile environment. A small amount of alcohol is introduced in some soft drinks where alcohol

5757-476: The case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. From the 1930s through the late 1950s, " Pepsi-Cola Hits The Spot " was the most commonly used slogan in the days of old-time radio , classic motion pictures and early days of television . Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With

5858-464: The chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge . As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke. After the sales team visited Chicago , Pepsi's share in the city overtook that of Coke for the first time. Journalist Stephanie Capparell interviewed six men who were on

5959-420: The character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers

6060-477: The company in 1950, support for the black sales team faded and it was cut. Boyd was replaced in 1952 by Harvey C. Russell Jr. , who was notable for his marketing campaigns towards black youth in New Orleans . These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at

6161-721: The company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Pepsi has been featured in several films, including Back to the Future Part II (1989), Home Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed by Spike Lee . Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned

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6262-440: The competition. Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. The Buffalo Bisons , an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with

6363-425: The development of fruit-flavored drinks. In the medieval Middle East , a variety of fruit-flavored soft drinks were widely drunk, such as sharbat , and were often sweetened with ingredients such as sugar , syrup and honey . Other common ingredients included lemon , apple , pomegranate , tamarind , jujube , sumac , musk , mint and ice . Middle Eastern drinks later became popular in medieval Europe , where

6464-412: The drink in greater quantities. One such inventor, J. J. Schweppe , formed Schweppes in 1783 and began selling the world's first bottled soft drink. Soft drink brands founded in the 19th century include R. White's Lemonade in 1845, Dr Pepper in 1885 and Coca-Cola in 1886. Subsequent brands include Pepsi , Irn-Bru , Sprite , Fanta , 7 Up and RC Cola . The term "soft drink" is a category in

6565-456: The drink of French-Canadians , and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier , of La Petite Vie fame) to sell its product. PepsiCo introduced the Quebec slogan "here, it's Pepsi" ( Ici, c'est Pepsi ) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" ( Partout dans le monde, c'est Coke ). As of 2012, Pepsi

6666-632: The early 1990s, the term "Pepsi-stroika" began appearing as a pun on " perestroika ", the reform policy of the Soviet Union under Mikhail Gorbachev . Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin 's book Generation P . In 1992, following

6767-498: The early 19th century. In the 1830s, John Matthews of New York City and John Lippincott of Philadelphia began manufacturing soda fountains. Both men were successful and built large factories for fabricating fountains. Due to problems in the U.S. glass industry, bottled drinks remained a small portion of the market throughout much of the 19th century. (However, they were known in England. In The Tenant of Wildfell Hall , published in 1848,

6868-489: The early liberalization policies of Nicolae Ceaușescu , opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered

6969-491: The high sugar content in typical soft drinks, they may also be called sugary drinks . In the United States, the 2003 Harvard Dialect Survey tracked the usage of the nine most common names. Over half of the survey respondents preferred the term "soda", which was dominant in the Northeastern United States, California, and the areas surrounding Milwaukee and St. Louis. The term "pop", which was preferred by 25% of

7070-550: The highly successful Pepsi Stuff marketing strategy. "Project Blue" was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France ) and a banner on the Mir space station . The Project Blue design was first tested in the United States in June 1997, and

7171-456: The late 18th century, scientists made important progress in replicating naturally carbonated mineral waters . In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make carbonated water when he suspended a bowl of distilled water above a beer vat at a local brewery in Leeds , England. His invention of carbonated water (later known as soda water , for

7272-439: The late eighteenth century. Thomas Henry , an apothecary from Manchester, was the first to sell artificial mineral water to the general public for medicinal purposes, beginning in the 1770s. His recipe for 'Bewley's Mephitic Julep' consisted of 3 drachms of fossil alkali to a quart of water, and the manufacture had to 'throw in streams of fixed air until all the alkaline taste is destroyed'. Johann Jacob Schweppe developed

7373-460: The marble from blocking the neck as the drink was poured. R. White's, by now the biggest soft drinks company in London and south-east England, featured a wide range of drinks on their price list in 1887, all of which were sold in Codd's glass bottles, with choices including strawberry soda, raspberry soda, cherryade and cream soda. In 1892, the " Crown Cork Bottle Seal " was patented by William Painter ,

7474-529: The medical world and became a widely consumed product, available cheaply for the masses. By the 1840s, there were more than fifty soft drink manufacturers in London, an increase from just ten in the 1820s. Carbonated lemonade was widely available in British refreshment stalls in 1833, and in 1845, R. White's Lemonade went on sale in the UK. For the Great Exhibition of 1851 held at Hyde Park in London, Schweppes

7575-632: The new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania). Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has

7676-454: The popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune: "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." Coming at

7777-804: The reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". In 1989, Billy Joel mentioned the rivalry between the two companies in the song " We Didn't Start the Fire ". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul , while Pepsi used Michael Jackson . Both companies then competed to get other musicians to advertise its beverages. According to Beverage Digest ' s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share

7878-656: The respondents, was most popular in the Midwest and Pacific Northwest, while the genericized trademark "coke", used by 12% of the respondents, was most popular in the Southern United States. The term "tonic" is distinctive to eastern Massachusetts , although its use is declining. In the English-speaking parts of Canada, the term "pop" is prevalent, but "soft drink" is the most common English term used in Montreal. In

7979-421: The rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford , after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of

8080-411: The risk of dental caries . The risk would be greater if the frequency of consumption is high. A large number of soda pops are acidic as are many fruits, sauces, and other foods. Drinking acidic drinks over a long period and continuous sipping may erode the tooth enamel . A 2007 study determined that some flavored sparkling waters are as erosive or more so than orange juice. Using a drinking straw

8181-480: The rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the " Pepsi Challenge ". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars". In 1985, The Coca-Cola Company , amid much publicity, changed its formula . The theory has been advanced that New Coke , as

8282-463: The sale of junk food (including carbonated drinks) in vending machines and tuck shops . Pepsi Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo . As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola ; the two share a long-standing rivalry in what has been called the " cola wars ". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink,"

8383-402: The size. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink." After Mack left

8484-400: The soft drinks industry was the lack of an effective sealing of the bottles. Carbonated drink bottles are under great pressure from the gas, so inventors tried to find the best way to prevent the carbon dioxide or bubbles from escaping. The bottles could also explode if the pressure was too great. Hiram Codd devised a patented bottling machine while working at a small mineral water works in

8585-439: The stage. No group was too small or too large to target for a promotion. Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens , whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice

8686-553: The syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the " Nickel, Nickel " jingle, doubling sales by emphasizing its value. The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and

8787-418: The team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers , churches, ladies groups, schools, college campuses, YMCAs , community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from

8888-447: The total volume of the drink in many countries and localities if the drink is to be considered non-alcoholic . Types of soft drinks include lemon-lime drinks , orange soda , cola , grape soda , cream soda , ginger ale and root beer . Soft drinks may be served cold, over ice cubes , or at room temperature . They are available in many container formats, including cans , glass bottles , and plastic bottles . Containers come in

8989-462: The tropical areas of South Asia and Africa. As the quinine powder was so bitter people began mixing the powder with soda and sugar, and a basic tonic water was created. The first commercial tonic water was produced in 1858. The mixed drink gin and tonic also originated in British colonial India , when the British population would mix their medicinal quinine tonic with gin . A persistent problem in

9090-400: The use of soda powders in its commercial manufacture) is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it to his friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol (or sulfuric acid as it

9191-416: The use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo

9292-437: The word "syrup" was derived from Arabic . In Tudor England , 'water imperial' was widely drunk; it was a sweetened drink with lemon flavor and containing cream of tartar . 'Manays Cryste' was a sweetened cordial flavored with rosewater, violets or cinnamon. Another early type of soft drink was lemonade , made of water and lemon juice sweetened with honey, but without carbonated water. The Compagnie des Limonadiers of Paris

9393-438: Was designated the official drink supplier and sold over a million bottles of lemonade, ginger beer, Seltzer water and soda-water. There was a Schweppes soda water fountain, situated directly at the entrance to the exhibition. Mixer drinks became popular in the second half of the century. Tonic water was originally quinine added to water as a prophylactic against malaria and was consumed by British officials stationed in

9494-497: Was first sold in his drugstore in New Bern, North Carolina . Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin , despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth , who reformulated

9595-449: Was granted a monopoly for the sale of lemonade soft drinks in 1676. Vendors carried tanks of lemonade on their backs and dispensed cups of the soft drink to Parisians. Carbonated drinks or fizzy drinks are beverages that consist mainly of carbonated water . The dissolution of carbon dioxide (CO 2 ) in a liquid , gives rise to effervescence or fizz . Carbon dioxide is only weakly soluble in water; therefore, it separates into

9696-441: Was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi. This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like " cocacolonization ", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In

9797-474: Was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white -owned manufacturers in

9898-568: Was not long before flavoring was combined with carbonated water. The earliest reference to carbonated ginger beer is in a Practical Treatise on Brewing . published in 1809. The drinking of either natural or artificial mineral water was considered at the time to be a healthy practice, and was promoted by advocates of temperance . Pharmacists selling mineral waters began to add herbs and chemicals to unflavored mineral water. They used birch bark (see birch beer ), dandelion , sarsaparilla root , fruit extracts, and other substances. A variant of soda in

9999-466: Was released that December in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to as the Pepsi Globe. In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi , and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became

10100-428: Was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor . Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin , but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create

10201-516: Was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo gained entry to India by creating a joint venture with the government of Punjab -owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when

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