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22-543: Ferrero International SpA ( Italian: [ferˈrɛːro] ), more commonly known as Ferrero Group or simply Ferrero , is an Italian multinational company with headquarters in Alba . Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of

44-674: A Gold Medal for Military Valour for the heroic activity of its citizens in the Italian resistance movement during the course of World War II . On 10 October 1944, the town was liberated by partisans who established a Republic of Alba which for a few weeks was able to maintain its independence from the Fascist Republic of Salò . The republic lasted until 2 November 1944, when the Republic of Salo retook it. French troops finally liberated it on 2 May 1945. Approximately located at about 50 km from

66-565: A heart attack while cycling in South Africa at the age of 47. The Ferrero Group worldwide – now headed by executive chairman Giovanni Ferrero – includes 38 trading companies, 18 factories, and approximately 40,000 employees, and produces around 365,000 tonnes of Nutella each year. In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa , derived from gianduja and called it Pasta Gianduja . The initial product came in solid loaves wrapped in aluminium foil, which had to be sliced with

88-484: A knife, and was succeeded by a spreadable version called Supercrema. With assistance from his brother Giovanni Ferrero Sr., Pietro Ferrero created his new company to produce and market the initial product. Pietro was succeeded by his son Michele Ferrero as chief executive. Michele and his wife Maria Franca relaunched his father's recipe as Nutella, which was first sold in 1964. After World War II, they opened production sites and offices abroad, and Nutella eventually became

110-577: A product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee". Pocket Coffee is sold widely in Italy , with Ferrero headquarters in Alba, Piedmont ; Germany is the second largest market. In the 70's it was easily available in shops in France as well. For many years, it was difficult to obtain Pocket Coffee outside Europe but,

132-515: A variety of flavours, along with sugar free versions. Other Ferrero products include Giotto, Fiesta Ferrero, Hanuta chocolate hazelnut-filled wafers, and Gran Soleil frozen desserts, which won the company an innovation award in March 2011. Ferrero has been producing Thorntons products since acquiring the company in 2015. In 1983, the company established the Ferrero Foundation in Alba, Piedmont at

154-472: Is a very important center of wine. In the area of Alba, in fact, there are 290 wineries that cultivate an area of 700 hectares (1,700 acres) of land, producing an average of 61,200 hL of wine annually. The wines of Alba are among the most renowned in Italy and are divided into: The city has a thriving economy, boasting the confectionery industry's world-renowned Ferrero , the publishing house Società San Paolo and

176-638: The European Food Safety Authority (EFSA) and the European Centre for Disease Prevention and Control (ECDC) began investigating a "rapidly evolving" outbreak of salmonella linked to Kinder Surprise chocolate eggs. The outbreak affected European countries, with products being recalled "as a precautionary step". Products were also recalled in Canada and the US. On 8 April, Belgian authorities ordered

198-584: The Köppen climate classification , Alba has a humid subtropical climate which is moderated by the proximity of the Mediterranean sea. Its winters are warmer, January is usually 5 °C (41 °F), and its summers are hot, when temperatures can reach 35 °C (95 °F). Rain falls mostly during the spring and autumn; during the hottest months rain is less common, July with 43 mm (2 in) and August with 51 mm (2 in). During November and December,

220-716: The Province of Cuneo . It is one of the main cities in the UNESCO World Heritage Site of Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato . The town is famous for its white truffle and wine production. The confectionery group Ferrero is based there. The city joined the UNESCO Creative Cities Network in October 2017. Alba's origins date from before the Roman civilization, connected probably to

242-612: The cities of Turin and Cuneo , Alba is placed on the right side of the river Tanaro. The climate is typically drier than in other lands at the north of the Po river. Of the Roman city, which had a polygonal form, parts of the fortified gate and remains of some edifices with marble and mosaics can still be seen. Other attractions include: The city museums include the Federico Eusebio Civic Museum of Archaeology and Natural Sciences . In addition to traditional agriculture, Alba

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264-654: The closure of a Kinder chocolate factory in Arlon suspected to be behind the outbreak. On 12 April, the EFSA and the ECDC published a rapid outbreak assessment on a multi-country outbreak of monophasic salmonella typhimurium linked to chocolate products made at the Belgian factory. The report found that in December 2021, salmonella was detected in a buttermilk tank at the Belgian establishment during

286-791: The fall of the Western Empire , the city was repeatedly sacked by Ostrogoths , Burgundians , Byzantines , Lombards , Franks , Hungarians and Saracens . In the 11th century it became a free commune (or city-state ) and was a member of the Lombard League . Montferrat and the Visconti fought over the town; later it became a possession of the Gonzaga . Charles Emmanuel I of Savoy conquered it twice, while later France and Spain battled for its possession. The Treaty of Cherasco (1631) assigned Alba definitively to Savoy . During Napoleonic Wars , it

308-586: The manufacturer's own checks, and the chocolate products were distributed across Europe and globally. As of 8 April 2022, 150 cases had been reported in ten European countries, including Belgium, France, Germany, Ireland, Luxembourg, the Netherlands, Norway, Spain, Sweden and the United Kingdom. Ferrero produces several lines of confectionery goods under various brand names, as well as the chocolate-hazelnut spread Nutella (since 1964). Ferrero uses one-quarter of

330-463: The presence of Celtic and Ligurian tribes in the area. The modern town occupies the site of ancient Alba Pompeia , the name given after being officially recognized as a town by the Roman consul Gnaeus Pompeius Strabo while constructing a road from Aquae Statiellae ( Acqui ) to Augusta Taurinorum ( Turin ). Alba was the birthplace of Publius Helvius Pertinax , briefly Roman emperor in 193. After

352-638: The textile firm Miroglio . The town also houses the largest cooperative credit bank of Italy, by number of partners, the Banca d'Alba , and the international food chain Eataly . UniEuro, the Italian chain of stores specializing in household electrical appliances and acquired by Dixons Retail in 2002, was also established in Alba. Alba is also famous worldwide for its white truffles , and its annual Truffle Festival. According to

374-432: The town of Alba can be prone to fog. The town's football club, A.S.D. Albese Calcio , has been in existence since 1917. Alba is twinned with: Pocket Coffee William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills , a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived

396-433: The wish of Michele Ferrero . The foundation promotes activities in the areas of art, science, history and literature by organizing conventions, conferences, seminars and exhibitions. It also offers health and social assistance to ex-employees who have been with the group for at least 25 years. Alba, Piedmont Alba ( Piedmontese : Arba ; Latin : Alba Pompeia ) is a town and comune of Piedmont , Italy, in

418-657: The world's annual hazelnut supply. It also produces the line of Ferrero branded chocolate products, including Pocket Coffee , Mon Chéri , Confetteria Raffaello , Ferrero Küsschen and the Ferrero Prestige line, which comprises three different brands of pralines : Ferrero Rocher , Ferrero Rondnoir, and Garden Coco. Ferrero's Kinder brand line of chocolate products includes Kinder Surprise , Kinder Joy , Kinder Chocolate , Kinder Happy Hippo , Kinder Maxi, Kinder Duplo, Kinder Country, Kinder Délice, and Kinder Bueno . The company also produces Tic Tac mints, available in

440-539: The world's leading chocolate-nut spread brand. Ferrero is the world's largest consumer of hazelnuts, buying up 25% of global production in 2014. The company is currently run by Giovanni Ferrero , grandson of Pietro and son of Michele Ferrero. The company places great emphasis on secrecy, reportedly to guard against industrial espionage . It has never held a press conference and does not allow media visits to its plants. Ferrero's products are made with machines designed by an in-house engineering department. On 6 April 2022,

462-534: The world's most secretive firms". It was founded on 14 May 1946 in Alba , Piedmont , Italy , by Pietro Ferrero , a confectioner and small-time pastry maker who laid the groundwork for Nutella . The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero , who in turn handed over the daily operations to his sons, Pietro Jr. and Giovanni Ferrero (the founder's grandsons). Pietro Jr., who oversaw global business, died in April 2011 of

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484-698: Was part of the Republic of Alba (1796) and of the Subalpine Republic , both French clients, before being annexed to the French Empire in 1802. It was an arrondissement center in firstly Tanaro department between 1802 and 1805, later in Stura one between 1805 and 1814 before liberation by Austrian troops. It was returned to the Kingdom of Sardinia (Duchy of Savoy's name after gaining Sardinia in 1720) in 1814. Alba won

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