Fashion Film Festival Milano is an international fashion film festival and cultural event that takes place annually during Milan Fashion Week in Milan, Italy in collaboration with Camera Nazionale della Moda Italiana . Founded in 2014 by Constanza Cavalli Etro, Fashion Film Festival Milano presents fashion film as a cinematographic product realized by the fashion industry as a communication and marketing tool. Since 2017, Fashion Film Festival Milano takes place as a hybrid event with digital screenings and in-person events that introduce fashion film to a global audience.
49-622: The festival is a platform for both established and emerging directors. In line with the festival's philosophy “The Big helps the Small”, FFFMilano provides fertile ground for new talents by showing their works that alongside those of renowned authors. In recent editions, the festival screened an official selection of about 260 fashion films from more than 60 countries during a six-day event that features an international jury, an award ceremony celebrating winners and nominees of 15 award categories, feature film premieres , conversations with personalities from
98-406: A few. Films were screened across four different theatre rooms inside of Cinema Anteo, showcasing exclusive unreleased content, 15-second short films, films in official selections. The fourth room was reserved for three conversation: A conversation between Modesta Dziautaite, Patrizia Morosa and Lisa Immordino Vreeland; Alessia Glaviano, head of Global PhotoVogue interviewed Bruno Aveillan and
147-647: A five-day event from November 6–10. Inclusivity was the leading topic at this edition of the festival; several filmmakers explored the topic by questioning gender, race and disability. The contest featured 200 fashion films as the selection of 1000 entries from 50 countries, including films from Nigeria , China , Mexico , Finland and Iceland . The jury was presided by fashion designer Giorgio Armani and included top model and human rights activist Waris Dirie , photographer Cass Bird , UNESCO ambassador for peace and sustainability and president of Instituto-E Oskar Mesavaht and curator Vicente Todolì . The edition featured
196-540: A mix of popular culture, art and the underground which shows how the moving image has represented and interpreted fashion as a concept, an industry and a cultural form. As well as curating the festival, Fashion in Film collaborates on smaller projects including special screenings, conferences and exhibitions. Fornasetti Fornasetti is a luxury artistic design company founded in 1940 in Milan by Piero Fornasetti , now run by
245-428: A talk between Fanny Moizant, founder of the vintage and designer clothing platform Vestiaire Collective; Sara Maino, Head of Vogue Talents; and sustainable fashion designer Matteo Ward about building a better industry and reducing fashion's environmental impact and waste. The nominated and winning films were presented in a digital awards ceremony and were announced on the occasion of two contemporary exhibitions open to
294-485: A talk between Mary Rozzi, founder of The September Issues magazine and Daria Bernardoni, editor-in-chief of the online magazine Freeda on “Independent Female Publishing”. The panel discussion “No Country for Women: How #GenerationEquality is breaking the rules within society ” between Giorgia Roversi, Nicola Paòmarini and Francesca Vecchioni was accompanied by the film screening of “Fertility Day ” by Sara Scamarcia and Paolo D’Orsogna. The sixth edition in 2019 also featured
343-511: A talk between director Alina Marazzi and writer and journalist Marta Stella; "Digital Insiders" a discussion with Simon Bekerman, Riccardo Conti, and Federico Sarica, founding editor of Rivista Studio; the conversation ”Fashion in Radio” between radio DJ La Pina and Nicoletta Morozzi; and a talk between founder of Purple Magazine , Olivier Zahm , and the curator Gloria Maria Cappelletti. In collaboration with L'Archivio Nazionale Cinema d'Impresa
392-504: A three-day event from September 20 to 22 in 2015 at Anteo Palazzo del Cinema . The number of films submitted doubled to 600 entries from 45 countries, from which the festival's curator Gloria Maria Cappelletti and the festival's artistic committee selected 180 films for the competition. The jury included Vogue Editor-in-chief Franca Sozzani , British photographer and founder of Hunger Magazine Rankin, French director Bruno Aveillan and U.S. writer and director Lisa Immordino Vreeland, to name
441-456: A total of 800 films received from 50 countries. There was a conversation between the art curator Caroline Corbetta, film director Alina Marazzi and Vicky Lawton, and a talk between Orsola de Castro , Hakan Karaosman, Marina Spadafora and Matteo Ward which tackled the perspectives of sustainable fashion, while the screening of “ Riverblue ” shed a light on the devastating effects caused by the production of fashion items. A screening and talk with
490-559: A total of six conversations centered on sustainability and women's rights, including a discussion with the collective Girls in Film, while two directors’ talk introduced the streaming of the feature films " Halston " by Frederic Cheng and " Martin Margiela; in his own words " by Reiner Holzheimer. The conversation with Javier Goyeneche and the screening of the three feature films, " Made in Bangladesh ", " Let it be Law " and " I am Greta " put
539-885: Is a biennial festival organised by Fashion in Film. The festival is currently in its fourth edition. It has previously been held at venues including BFI Southbank , Tate Modern , the Barbican Centre , the Horse Hospital and the Ciné lumière in London and the Museum of the Moving Image in New York. The first Fashion in Film Festival was titled Between Stigma and Enigma and premiered in London in May 2006 at
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#1732902776234588-518: Is based at Central Saint Martins College of Art and Design in London. It was founded by Marketa Uhlirova, Roger Burton and Christel Tsilibaris in 2005 as a way of encouraging critical response to the use of fashion, clothing, jewellery, make-up and accessories in film, and addressing current practices in the context of film's long history. Fashion in Film commissions new public projects, bringing together artists, designers, photographers, filmmakers, performers and musicians. Fashion in Film present
637-676: Is married to the Italian fashion designer Kean Etro, whom she followed to live in Milan, Italy, where she founded Fashion Film Festival Milano. Born in Argentina, she started her professional career in Mexico, where she founded the production and public relations agency CavalliCommunicacion and co-founded Mexico's Fashion Week . Cavalli Etro was among the organizers of the first film festival in Argentina ("Festival Argentino de Cine) and in 2022 she co-founded "LAFA",
686-571: The IX Milan Triennale in 1951, and is now included in the collection of the Victoria and Albert Museum in London. In the 1950s, Fornasetti used the face of Lina Cavalieri for his series Tema e Variazioni , which over time became one of the icons of the Fornasetti style. Starting with a portrait of the actress, Fornasetti reworked over four hundred "variations", which continue to be developed by
735-1115: The Milan Triennale , the Musée des Arts Décoratifs in Paris and the Dongdaemun Design Plaza in Seoul . There were also exhibitions at the Museo Nazionale Romano Palazzo Altemps in Rome and at Artipelag in Stockholm. In 2015 the Atelier curated the decoration of the Rizzoli bookshop in New York City and the interior decoration of the Teatro dell'Arte at the Milan Triennale. The following year,
784-546: The Atelier Fornasetti produced an opera, The Rake Punished, or Don Giovanni, involving among others the collaboration of the designer Romeo Gigli . The opera was staged at the aforementioned Teatro dell'Arte in Milan and at the Teatro della Pergola in Florence . Between 2016 and 2019, two new single-brand stores were opened: a new flagship store in Milan, followed by a store inside Harrods in London. The decade ended with
833-573: The Ciné lumière, the Horse Hospital and the Institute of Contemporary Arts . The programme subsequently toured to Kino Světozor in Prague and the Museum of the Moving Image in New York. The poster for the festival's visit to Prague was designed by Petr Babak; its bold colours and black hats suggest early films and later developments. The second Fashion in Film Festival was titled If Looks Could Kill and
882-594: The European and Italian premieres of “ Peter Lindbergh: Women's Stories ”, with an introduction by Paolo Roversi , Carla Sozzani and Alessia Glaviano and “ The Times of Bill Cunningham ”, introduced by director Mark Bozek. The top model and founder of the Desert Flower Foundation Waris Dirie was appointed ambassador for the #FFFMilanoForWomen thematic section. Dirie held a conversation with actress and human rights activist Kiera Chaplin ; followed by
931-553: The attention of the public: in 1984 the Themes and Variations gallery opened in London on the initiative of Liliane Fawcett, in tribute to the work of the company and its creator. Piero Fornasetti died suddenly in 1988. His son Barnaba decided to continue the business and took over the management of the company. This led to a collaboration between Barnaba Fornasetti and Patrick Mauriès on a first full-length monograph, entitled Designer of Dreams, published in 1991 by Thames & Hudson . This
980-450: The best features films dedicated to honor important figures in the fashion industry and promote awareness of societal topics such as sustainability ("FFFMilanoForGreen"), women empowerment ("FFFMilanoForWomen") and young talents ("FFFMilanoForYoung"). Past editions have screened the Milanese, Italian or European premiere of documentaries. The festival is directed by Constanza Cavalli Etro. She
1029-500: The company's creative department to this day. The series won over a large audience of writers and intellectuals: Alberto Moravia dedicated a text to the infinite variations of Lina Cavalieri's face, while Henry Miller chose one of the decorations of the series in 1971 as the cover of his autobiography My Life and Times. At the end of the 1960s the cultural climate changed, with a decline in decoration in favor of rationalism and function over form. Fornasetti struggled to align himself with
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#17329027762341078-404: The creative industry, fashion organizations, activists, film directors, photographers, celebrities and special projects. In its conversations and feature films premieres, the festival has encouraged the discussion of social values and the awareness of issues such as women's empowerment , sustainability , diversity and the support of young talent. There are no fees for the submission of films or
1127-512: The cultural sphere. In 1977, together with a group of friends, he ran the Galleria dei Bibliofili, where he exhibited both his own work and that of contemporary artists. In the early eighties Piero Fornasetti began to work with his son Barnaba. Their collaboration led to a first project, the Archivettura, a car decorated on an architectural theme. In this period, Fornasetti's fame once again garnered
1176-631: The event, the festival was included in the exhibition “A-Z. Il nuovo vocabolario della moda italiana” at Triennale di Milano . The first edition was launched in collaboration with the Italian Fashion Council, Camera Nazionale della Moda Italiana, and anticipated the Fashion Week in Milan with a two-day event from September 14–15, 2014. The jury was presided by Vogue Italia Editor-in-chief Franca Sozzani and included Oscar-winning film director Luca Guadagnino , Claudia Donaldson, Editor-in-chief of
1225-725: The experience of female directors in the film industry. The initiative gained momentum with a series of three screenings with films by female directors. The off-contest included a masterclass “From fashion to cinema and from cinema to fashion” with the costume designer Daniela Ciancio . The festival premiered Spike Jonze 's and Natasha Lyonne 's fashion films for Kenzo next to films by Spike Lee , Lola Schnabel , Martin Scorsesee and Lisa Immordino Vreeland. The model and actress Elisa Sednaoui presented her debut film “ In conversation with Vogue Arabia ” for Elie Saab. The third edition ran from September 24 to 26 at Milan's Anteo Spazio Cinema with
1274-435: The fashion designers Stella Jean and Harris Reed , actress Alba Rohrwacher , Chiara Sbarigia, president of Istituto Luce-Cinecittà, photographer Nadia Lee Cohen , model and activist Lea T and Laura Brown , editor in chief of InStyle Magazine. The program of the eighth edition was curated by 260 fashion films in competition, selected from more than 1.000 entries from 60 countries. It included three conversations: one with
1323-504: The fashion designers and founders of WAMI ("We Are Made in Italy") Stella Jean , Edward Buchanan and Michelle Ngonomo about the inclusivity of African culture in the Italian fashion Industry. There was also a conversation “Women In Film” between the president of Cinecittà Chiara Sbarigia, the writer and director Lisa Immordino Vreeland, director Alessandra Cardone and the journalist and writer Marta Stella. The "FFFMilanoForGreen" initiative featured
1372-497: The festival organized “ Body&Garment ”, a screening of experimental Italian films from the 60s and 70s directed by artists such as Bruno Munari , Ugo Nespolo and Mario Schifano . In collaboration with Discovery Channel the festival set up “FFFMilano Channel”, that ran from 10 September to 10 October 2016 as the first pop-up channel dedicated to fashion film. The third edition closed with an award ceremony at Triennale di Milano . The second edition opened Milan's Fashion Week with
1421-458: The festival's page on the CNMI's the website and the festival's official homepage. The jury was chaired by art director and Oscar-nominated costume designer Tim Yip and included Lachlan Watson , Marcelo Burlon, Anna dello Russo , Milovan Farronato, Margherita Missoni, Paolo Roversi , Eliza von Guttman and Tamu McPherson. The #FFFMilanoForGreen and #FFFMilanoForWomen initiatives set the tone for
1470-477: The field of design, with Valentino and Comme des Garçons in the field of fashion, and with a number of contemporary artists, including the British painter Anj Smith . Recent years have seen the Atelier undertake even more wide-ranging cultural initiatives. For the centenary of the birth of Piero Fornasetti, a retrospective was organised under the title Piero Fornasetti. 100 years of practical madness, presented at
1519-442: The fifth edition was the longest festival's manifestation. It took place at Anteo Palazzo del Cinema from September 20–24 and organized its program according to two initiatives: "FFFMilanoForWomen" to promote the female universe and "FFFMilanoForGreen" to foster the discussion about environmental pollution caused by the fashion industry and the integration of innovative solutions. The official selection featured 200 films selected from
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1568-589: The first Fashion Awards in Latin America . Constanza Cavalli Etro appeared in Sheikha Intisar AlSabah 's book " Circle of Love " (2019) as one of the women who are changing the international fashion and cultural scene. Forbes Italy named her as one of the 100 Successful Women of 2020 in Italy. Fashion in Film Festival The Fashion in Film Festival (often abbreviated as FFF )
1617-454: The founder's son, Barnaba Fornasetti, which is known internationally for the creation of porcelain and handmade decorative objects for the home. The origins of the company lie in the activity of the art printworks that Piero Fornasetti opened in Milan in the 1930s. The "Stamperia d'Arte Fornasetti" enjoyed some success in the Milanese cultural scene; as Raffaele Carrieri wrote in Epoca in 1978: "He
1666-504: The inaugural screening and Italian premiere of the documentary film " Anna Piaggi: A Visionary In Fashion " directed by Alina Marazzi . The edition attracted 750 submissions from 50 countries after a cut down to 180 films was made by the artistic committee. Together with Vogue Italia the festival presented “Through My Eyes”, a special project showing short films made by emergent directors. The off-contest saw four conversations: "Women in Cinema,"
1715-409: The new logic of the market and industrial production. The difficulties encountered in this period also led to a cooling in relations with Ponti, who reproached Fornasetti for being unable to reinvent himself. Fornasetti decided to give continuity to his work with other instruments and forms of expression. He continued to drive the work of his atelier and broadened the scope of his activities to include
1764-481: The participation in screenings and special events. The eighth edition of the Fashion Film Festival Milano took place as a hybrid event with a mainly digital format, an in-person film screening and exhibitions, concurrently with Men's Fashion Week in Milan and in collaboration with Camera Nazionale della Moda Italiana. The jury was chaired by Valentino's creative director Pierpaolo Piccioli and included
1813-683: The participation of more than 4000 spectators. For every edition, Italian artist Fornasetti exclusively designs the trophies for Fashion Film Festival Milano. The festival organizes the competition in two categories “New Talents” and “Established Talents”, following the main principle to mutually support renowned and upcoming talents. The current award categories are: Members to Fashion Film Festival Milano's international jury have included Oscar-winning film directors, renowned fashion designers, photographers and personalities from cultural industries spanning fashion, cinema, art and culture: Best Photography, Best Music The festival's official program shows
1862-506: The photographer Rankin. It also included a special screening on the occasion of Milano Film Festival that were held open-air at Parco Sempione and Triennale di Milano . Starting with the second edition, the festival set up an online voting system that reported 3000 viewers who voted for the first time the winner of the “People's Choice Award”. For its second edition, the festival signed a sponsorship with Mercedes-Benz and won Paramount Pictures and MTV Italia as its media partner. Following
1911-487: The premiere of the documentary "Franca: Chaos and Creation". A conversation between Casey Legler, former Olympic swimmer and the first woman to have built a career as a men's clothes model and the president of the David di Donatello prize Piera Detassis. The collaboration with Vogue Italia renewned the project “Through my Eyes Ep. II – Women's View ” with a conversation moderated by Alessia Glaviano and Clara Del Nero that explored
1960-502: The prize “Live the Moment Tribute” by Grey Goose was granted to director Virgilio Villoresi. The fourth edition took off with Milan's Fashion Week from September 23 to 25 and featured the screening of 160 fashion films in official selection chosen out of more than 800 submitted films from 50 countries. The fourth edition established the initiative "FFFMilanoForWomen" to present a strong and successful female universe and inaugurated with
2009-548: The public at Triennale di Milano and MIAC – Museo dell’Audiovisivo e del Cinema of Cinecittà in Rome , Italy. The eighth edition closed with a screening of the documentary “ Elio Fiorucci: Free Spirit ” at Triennale di Milano . The seventh edition went online during five days of Men's Fashion Week and in collaboration with Camera della Moda Nazionale Italiana with a completely digital program. 200 fashion films, selected from 1000 entries from sixty countries, were presented in streaming on
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2058-408: The special project for Vogue Italia “Through My Eyes Ep. III – Roots” showcased the films of three emergent film directors Andrea Pecora, Papa Omotayo and Eori Wakakuwa. There was a special screening of the film “ We Margiela ” and 500 VIP guests participated in the premiere of the documentary “ McQueen ”. The fifth edition closed with an award ceremony at Triennale di Milano . For the first time,
2107-491: The theme of sustainability at the center of the seventh edition. At the digital awards ceremony "FFFMILANO Digital Awards", the nominated and awarded films were announced in video messages by the jurors, alternating with the messages of the winning directors, who received a digital version of the Fornasetti trophy. The sixth edition inaugurated with the award ceremony Milan's Teatro dal Verme on November 6, 2019, and kicked off
2156-447: The video channel NOWNESS and fashion journalist Tim Blanks . In its first year, the festival awarded 14 categories: Standouts were Wes Andersons ’ fashion film “ Castello Cavalcanti ” for Prada and Paolo Sorrentino 's short movies series “ Frames of Life ” conceived for Armani . The emerging designer Rie Yamagata won three categories. The first edition presented 80 fashion films selected from 350 films submitted from 34 countries. It saw
2205-492: The workshop "The Gaze of the Future Fashion Film Contest" in collaboration with Istituto Marangoni and with the participation of Constanza Cavalli Etro, Anna Dello Russo, Angelo Ruggeri and Andrea Pompilio as the jury, judging the 10 best videos produced by the students of Istituto Marangoni in Milan, Florence, London and Paris an awarding the film "In un mondo di etnie-chapter2" by Fabio Princigallo. With six days,
2254-461: Was followed by an exhibition dedicated to the work of Piero Fornasetti at the Victoria and Albert Museum, and finally the launch of an English edition of the monograph, Fornasetti The Complete Universe, published by Rizzoli USA in 2010. In 1993 Barnaba Fornasetti expanded the company's horizons, in terms of product lines, geography and creative collaborations, for example with the world of fashion. This
2303-662: Was held in London in May 2008 at BFI Southbank, Tate Modern, the Ciné lumière, the Institute of Contemporary Arts and the Horse Hospital. The third Fashion in Film Festival, Birds of Paradise was held in London in December 2010 at BFI Southbank, Tate Modern , the Barbican Centre, and the Horse Hospital, touring to the Museum of the Moving Image in New York in April 2011. Fashion in Film
2352-454: Was the first to print lithographs of De Chirico in Milan, some considerable time ago" . A crucial moment for the foundation of the company was the meeting between Piero Fornasetti and Gio Ponti , in the 1940s, which led to the opening of the Atelier Fornasetti. One of the first successes of the company, and its collaboration with Ponti, was the Architettura trumeau, which was then exhibited at
2401-401: Was the year the first collection of Fornasetti clothing was launched, in collaboration with Lawrence Steele . With the advent of the new millennium, the new head of the company consolidated its presence in the modern panorama, expanding the variety of its output and its interaction with various contemporary artistic personalities. Collaborations multiplied, for example with Nigel Coates in
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