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113-1256: The Championships include seven events: men's singles, doubles and team; women's singles, doubles and team, and mixed doubles. From 2009 until 2013, the mixed doubles tournament was organised separately from the other events. In 2015, the ETTU announced that from 2016 the Championships would feature only individual events (men's singles and doubles, women's singles and doubles, and mixed doubles) in even-numbered years, with only team events taking place in odd-numbered years. The European Youth Table Tennis Championships were first held in 1955 in Stuttgart . The tournament has been held yearly (except 1960, 1963, 1964). Juniors (under 18) and Cadets (under 15). Source: ( details ) ( details ) ( details ) ( details ) ( details ) ( details ) ( details ) Source: https://it.wikipedia.org/wiki/Campionati_europei_a_squadre_di_tennistavolo bronze medals not complete Source: Stuttgart Stuttgart ( German: [ˈʃtʊtɡaʁt] ; Swabian : Schduagert [ˈʒ̊d̥ua̯ɡ̊ɛʕd̥] ; names in other languages )

226-528: A brand is made up of three different components. These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014). Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise. Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up

339-405: A consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it is representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become

452-586: A derivation from a Gaulish *kondâti- "confluence". In AD 950, Duke Liudolf of Swabia , son of the current Holy Roman Emperor Otto I , decided to establish a stud farm for his cavalry during the Hungarian invasions of Europe on a widened area of the Nesenbach river valley 5 km (3.1 mi) south of the old Roman castrum. The land and title of Duke of Swabia remained in Liudolf's hands until his rebellion

565-431: A global way of identifying a good or service, for example Nike 's slogan ' Just Do It ' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase. The slogan is used by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or cause it

678-456: A member of the Württemberg royal family. In the late 1970s, the municipal district of Stammheim was centre stage to one of the most controversial periods of German post-war history. Stammheim Prison , built from 1959 to 1963, came to be the place of incarceration for Ulrike Meinhof , Andreas Baader , Gudrun Ensslin , and Jan-Carl Raspe , members of a communist terrorist organization known as

791-489: A message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes merely 7% of the received information. As a result, any slogan merely possesses a supportive task." (Rumšienė & Rumšas, 2014). Looking at a slogan as a supportive role to a brand's image and portrayal is helpful to understand why advertisers need to be careful in how they construct their slogan, as it needs to mold with

904-736: A move that earned him much scorn from his contemporaries. In the 150th year since his death (1955), the last remnant of the alma mater of Friedrich Schiller , the Karlsschule, was removed in favor of an expansion to the Bundesstraße 14 . Klett also dramatically expanded the public transportation of Stuttgart with the Stuttgart Stadtbahn and, in 1961, initiated a city partnership with the French city of Strasbourg as part of an attempt to mend Franco-German relations . It would be finalized in 1962 and

1017-704: A new suburb on the northeastern edge of the city around the Dominican monastery Hospitalkirche. In the 1457, the first Landtag of the Estates of Württemberg was established in Stuttgart and a similar institution was established in Leonberg . After the temporary partitions of the County of Württemberg by the Treaties of Nürtingen , Münsingen , and Esslingen, Stuttgart was once again declared

1130-466: A powerful cause where the impact of the message is essential to the cause. The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver

1243-770: A region of 3,700 km (1,400 sq mi) containing a total of 2.76 million people as of December 2014. In addition, Stuttgart serves as a Mittelzentrum for Esslingen District cities Leinfelden-Echterdingen and Filderstadt as well as Ditzingen , Gerlingen , and Korntal-Münchingen in Ludwigsburg District. Stuttgart is also chief of the three centres Stuttgart Metropolitan Region , an area of 15,000 km (5,800 sq mi) containing 5.3 million persons. Stuttgart experiences an oceanic climate ( Köppen : Cfb ). Its summers are warm, with average highs around 25 °C (77 °F), while its winters are chilly, with daily means just above freezing. Annually,

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1356-401: A repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The word slogan is derived from slogorn which

1469-553: A slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Gaelic armies. Marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines , signatures , claims or pay-offs . "Sloganeering"

1582-580: A small workshop in Bad Cannstatt that would become Daimler-Motoren-Gesellschaft in 1887. As a result, it is considered to be the starting point of the worldwide automotive industry and is sometimes referred to as the 'cradle of the automobile', and today Mercedes-Benz and Porsche both have their headquarters in Stuttgart, as well as automotive parts giants Bosch and Mahle . The year prior, Robert Bosch opened his first "Workshop for Precision Mechanics and Electrical Engineering" in Stuttgart. In 1907,

1695-629: A trip to West Germany to offer a spot for a West German astronaut in a Soviet space mission, visited Stuttgart 14 June 1989 and was the honored guest of a sumptuous reception held at the New Palace . Since the monumental happenings of the 1980s, Stuttgart has continued being an important centre of not just Europe, but also the world. In 1993, the World Horticultural Exposition , for which two new bridges were built, and World Athletics Championships of that year took place in Stuttgart in

1808-438: Is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for

1921-427: Is advertising. The language used in the slogans is essential to the message it wants to convey. Current words used can trigger different emotions that consumers will associate that product with. The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words. When a slogan is used for advertising purposes its goal

2034-682: Is an important financial center ; the Stuttgart Stock Exchange is the second largest in Germany (after Frankfurt ), and the Landesbank Baden-Württemberg (LBBW) is Germany's largest Landesbank . Stuttgart is also a major transport junction; it is among the most congested conurbations of Europe, and its airport is the sixth-busiest in Germany (2019). Stuttgart is a city with a high number of immigrants; according to Dorling Kindersley 's Eyewitness Travel Guide to Germany , "In

2147-481: Is known as the " cradle of the automobile ". As such, it is home to famous automobile museums like the Mercedes-Benz Museum and Porsche Museum , as well as numerous auto-enthusiast magazines, which contributes to Stuttgart's status as Germany's " Autohauptstadt " ("car capital city"/"capital of cars"). The city's tourism slogan is "Stuttgart offers more". Under current plans to improve transport links to

2260-507: Is still active today. Klett's Stuttgart saw two major media events: the same year the partnership with Strasbourg was finalized, then French president Charles de Gaulle visited the city and Ludwigsburg Palace in the ending moments of his state visit to Germany, and Queen Elizabeth II of the United Kingdom visited the city 24 May 1965. On 25 April 1952, the other two parts of the former German states of Baden and Württemberg , South Baden and Württemberg-Hohenzollern merged and formed

2373-812: Is the capital and largest city of the German state of Baden-Württemberg . It is located on the Neckar river in a fertile valley known as the Stuttgarter Kessel (Stuttgart Cauldron) and lies an hour from the Swabian Jura and the Black Forest . Stuttgart has a population of 632,865 as of 2022, making it the sixth largest city in Germany , while over 2.8 million people live in the city's administrative region and nearly 5.5 million people in its metropolitan area , making it

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2486-553: Is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product. Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way. A slogan can be used for

2599-702: The Augsburg Interim by the Duke in 1548. Duke Ulrich himself died two years later, and was succeeded by his son, Christoph . He had grown up in a Württemberg in turmoil, and wished to rebuild its image. To this end, he once again began a construction boom all over the Duchy under the direction of Court Architect Aberlin Tretsch; knowing full well that the time of the Reisekönigtum was over, Christoph and Tretsch rebuilt and remodeled

2712-744: The Birkenkopf (511 m (1,677 ft)) on the edge of the Stuttgart basin , the Württemberg (411 m (1,348 ft)) rising above the Neckar valley, and the Grüner Heiner (395 m (1,296 ft)) at the northeast end of the city. Stuttgart is one of 14 regional centers in Baden-Württemberg and is naturally the primary centre of the Stuttgart Region , making it the administrative centre for

2825-632: The FIFA World Cup as it had in 1974. Stuttgart still experienced some growing pains even long after its recovery from the Second World War. In 2010, the inner city become the focal point of the protests against the controversial Stuttgart 21 . Since shortly after the end of World War II, there has been a US military presence in Stuttgart. At the height of the Cold War over 45,000 Americans were stationed across over 40 installations in and around

2938-458: The Free imperial city of Esslingen by ordering his Vogt, Konrad IV von Weinberg, to declare war on Eberhard I. Eberhard I, defeated on the battlefield, lost Stuttgart and his castle (razed in 1311) to Esslingen and the city was thus managed by the city state from 1312 to 1315. Total destruction of the county was prevented by Henry VII's death on 24 August 1313 and the elections of Louis IV as King of

3051-769: The International Socialist Congress was held in Stuttgart was attended by about 60,000 people. In 1912, VfB Stuttgart was founded. Two years later, the current iteration of the Stuttgart Hauptbahnhof was completed according to plan by Paul Bonatz from 1914 to 1927. During World War I , the city was a target of air raids. In 1915, 29 bombs struck the city and the nearby Rotebühlkaserne, killing four soldiers and injuring another 43, and likewise killing four civilians. The next major air raid on Stuttgart occurred 15 September 1918, when structural damage caused house collapses that killed eleven people. At

3164-577: The Red Army Faction , during their trial at the Oberlandesgericht Stuttgart in 1975. Several attempts were made by the organization to free the terrorists during the " German Autumn " of 1977 that culminated in such events as the kidnap and murder of Hanns-Martin Schleyer and the hijacking of Lufthansa Flight 181 . When it became clear, after many attempts to free the inmates including

3277-618: The Shoah . An early concept of the Marshall Plan aimed at supporting reconstruction and economic/political recovery across Europe was presented during a speech 6 September 1946 given by US Secretary of State James F. Byrnes at the Stuttgart Opera House . His speech led to the unification of the British and American occupation zones, resulting in the 'bi-zone' (later the 'tri-zone' when

3390-722: The Thirty Years' War and devastating air raids by the Allies on the city and its automobile production during World War II . However, by 1952, the city had bounced back and became the major cultural, economic, industrial, financial, tourism and publishing centre it is today. Stuttgart is known for its strong high-tech industry, especially in the automotive sector . It has the highest general standard of prosperity of any German city. In addition to many medium-sized companies , several major corporations are headquartered in Stuttgart, including Porsche , Bosch , and Mercedes-Benz Group . Stuttgart

3503-847: The University of Music and Performing Arts later, in 1857. Stuttgart had a role to play during the revolution of 1848/1849 as well. When internal divisions of the Frankfurt Parliament began the demise of that congress, the majority of the Frankfurt Congress voted to move to Stuttgart to flee the reach of the Prussian and Austrian armies in Frankfurt and Mainz . Even though the Congress may have had contacts with revolutionaries in Baden and Württemberg ,

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3616-727: The Volkswagen Beetle were manufactured in Stuttgart, according to designs by Ferdinand Porsche , by a design team including Erwin Komenda and Karl Rabe . The Hotel Silber (English: Silver ), previously occupied by other forms of political police , was occupied by the Gestapo in 1933 to detain and torture political dissidents. The hotel was used for the transit of Nazi prisoners of conscience including Eugen Bolz , Kurt Schumacher , and Lilo Herrmann to concentration camps . The nearby court at Archive Street ( German : Archivstraße ) 12A

3729-535: The Year Without Summer and following famine, introduced the first Cannstatter Volksfest to celebrate the year's bountiful harvest. Hohenheim University was founded in 1818, and two years later the Württemberg Mausoleum as completed on the hill where Wirtemberg Castle once stood. From the outset of the 19th century, Stuttgart's development was once again impeded by its location (population of

3842-474: The fourth largest metropolitan area in Germany . The city and metropolitan area are consistently ranked among the top 4 European metropolitan areas by GDP ; Mercer listed Stuttgart as 21st on its 2015 list of cities by quality of living ; innovation agency 2thinknow ranked the city 24th globally out of 442 cities in its Innovation Cities Index; and the Globalization and World Cities Research Network ranked

3955-589: The 100,000 inhabitant mark. This number doubled, due to the incorporation of local towns, to approximately 185,000 in 1901 and then 200,000 in 1904. In 1871, Württemberg joined the German Empire created by Otto von Bismarck , Prime Minister of Prussia , during the Unification of Germany , as an autonomous kingdom. Stuttgart is purported to be the location of the automobile's invention by Karl Benz and then industrialized by Gottlieb Daimler and Wilhelm Maybach in

4068-569: The Cold War developed US Army VII Corps was re-formed in July 1950 and assigned to Hellenen Kaserne (renamed Kelley Barracks in 1951) where the headquarters was to remain throughout the Cold War. In 1990 VII Corps was deployed directly from Germany to Saudi Arabia for Operations Desert Shield and Desert Storm to include many of the VII Corps troops stationed in and around Stuttgart. After returning from

4181-611: The Congress, not popular with the content citizens of Stuttgart, were driven out by the King's army. Stuttgart's literary tradition also bore yet more fruits, being the home of such writers of national importance as Wilhelm Hauff , Ludwig Uhland , Gustav Schwab , and Eduard Mörike . From 1841 to 1846, the Jubiläumssäule was erected on the Schlossplatz before the New Palace according to

4294-527: The French forces coordinated with the US Seventh Army and VI Corps heavy artillery, who began a barrage of the city. The French 5th Armored Division then captured Stuttgart on 21 April 1945, encountering little resistance. The city fared poorly under their direction; French troops forcefully quartered their troops in what housing remained in the city, rapes were frequent (there were at least 1,389 recorded incidents of rape of civilians by French soldiers), and

4407-561: The French reluctantly agreed to cede their occupied territory to the new state). In 1948, the city applied to become the capital of the soon to-be Federal Republic of Germany , and was a serious contender against Frankfurt , Kassel , and Bonn . All these cities were examined by the Parlamentarischer Rat , but ultimately Bonn won the bid when the Republic was founded on 23 May 1949. The city's bid for capital failed primarily because of

4520-516: The Germans and Frederick III as anti-king. Eberhard seized the opportunity granted to him by the political chaos, and recaptured his hometown and birthplace in 1316, and made much territorial gain. With peace restored at last, Eberhard began repairs and expansion to Stuttgart beginning with the reconstruction of Wirtemberg Castle , ancestral home to the House of Württemberg, in 1317 and then began expansion of

4633-649: The Karlsschule to prevent the spreading of revolutionary ideas. Stuttgart was proclaimed capital once more when Württemberg became an electorate in 1803, and was yet again named as capital when the Kingdom of Württemberg was formed in 1805 by the Peace of Pressburg . King Frederick I 's Württemberg was given high status in the Confederation of the Rhine among the College of Kings, and

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4746-677: The Killesburg park and Gottlieb-Daimler-Stadion respectively, bringing millions of new visitors to the city. At the 1993 WCA, British athlete Sally Gunnell and the United States Relay team both set world records . In 2003, Stuttgart applied for the 2012 Summer Olympics but failed in their bid when the German Committee for the Olympics decided on Leipzig to host the Olympics in Germany. Three years later, in 2006, Stuttgart once again hosted

4859-621: The League's conquest of Württemberg. Württemberg was then sold by the League to Emperor Charles V , who then granted it to his brother, Ferdinand I , thus beginning the 12 year ownership of the county by the Habsburgs . When the peasants Ulrich had crushed before rose once again in the German Peasants' War , Stuttgart was occupied by the peasant armies for a few days in the Spring of 1525. Ulrich, with

4972-584: The Middle Ages; they were used primarily as passwords to ensure proper recognition of individuals at night or in the confusion of battle. Crimmins' (2000, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research suggests that brands are an extremely valuable corporate asset, and can constitute much of a business's total value. With this in mind, if we take into consideration Keller's (1993, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research, which suggests that

5085-440: The Middle East, the bulk of VII Corps units were reassigned to the United States or deactivated. The VII Corps Headquarters returned to Germany for a short period to close out operations and was deactivated later in the United States. The withdrawal of VII Corps caused a large reduction in the US military presence in the city and region and led to the closure of the majority of US installations in and around Stuttgart which resulted in

5198-400: The Old Castle into a Renaissance palace, and from 1542 to 1544, what is today the Schillerplatz was built as a town square. Duke Christoph also responded to the increasing made for drinking water by embarking upon a massive hydraulic engineering project in the form of a 2,810 ft (860 m) tunnel to Pffaf Lake, the Glems , and the Nesenbach from 1566 to 1575. In 1575, Georg Beer

5311-462: The Romans , entered the city in 1634 and, two years later in 1636, once again attempted to re-Catholicize Württemberg. The next year, the Bubonic plague struck and devastated the population. The Duke returned in 1638 to a realm somewhat partitioned to Catholic factions in the region, and entirely ravaged by the war. In the Duchy itself, battle, famine , plague and war reduced the Duchy's population of 350,000 in 1618 to 120,000 in 1648 – about 57% of

5424-460: The Stuttgart we know today in c.  1220 . In 1251, the city passed to the Ulrich I von Württemberg as part of Mechthild von Baden's dowry . His son, Eberhard I "the Illustrious", would be the first to begin the many major expansions of Stuttgart under the House of Württemberg. Eberhard desired to expand the realm his father had built through military action with the aid of the anti-king Henry Raspe IV , Landgrave of Thuringia , but

5537-552: The advent of mass media , particularly with the creation the Gutenberg 's printing press and later modern mass media in the early 20th century. Examples of slogans being used in the context of protest in antiquity include the Nika revolt , in which the cry "Nika!" (victory in Greek) was used as a rallying tool and nearly brought down the Byzantine Empire under Justinian I . The basis of slogans have been noted by many political figures and dictators have also noted its effectiveness, in Hitler's Mein Kampf he notes to tell and repeat

5650-412: The area. Since the seventh millennium BC, the Stuttgart area has been an important agricultural area and has been host to a number of cultures seeking to utilize the rich soil of the Neckar valley . The Roman Empire conquered the area in AD 83 and built a massive castrum near Bad Cannstatt , making it the most important regional centre for several centuries. Stuttgart's roots were truly laid in

5763-504: The attack on the city was to be conducted by the US Seventh Army's 100th Infantry Division , French leader Charles de Gaulle found this to be unacceptable, as he felt the capture of the region by Free French forces would increase French influence in post-war decisions. Independently, he directed General de Lattre to order the French 5th Armored Division , 2nd Moroccan Infantry Division and 3rd Algerian Infantry Division to begin their drive to Stuttgart on 18 April 1945. Two days later,

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5876-405: The capital of the county in 1483. In 1488, Stuttgart officially became the de facto residence of the Count himself as opposed to the location of his home, the Old Castle. Eberhard I , then Count Eberhard V, became the first Duke of Württemberg in 1495, and made Stuttgart the seat of the Duchy of Württemberg in addition to the County thereof. All this would be lost to the Württembergs during

5989-427: The catastrophic defeat of the Protestant Heilbronn League by the Habsburgs at Nörlingen in 1634, Duke Eberhard III and his court fled in exile to Strasbourg , abandoning the Duchy to looting by pro- Habsburg forces. The Habsburgs once again had full reign of the city for another four years, and in that time Stuttgart had to carry the burden of billeting the pro-Habsburg armies in Swabia . Ferdinand III , King of

6102-451: The central T sound. Originally, the most important location in the Neckar river valley was the hilly rim of the Stuttgart basin at what is today Bad Cannstatt . Thus, the first settlement of Stuttgart was a massive Roman Castra stativa ( Cannstatt Castrum ) built c.  90 AD to protect the Villas and vineyards blanketing the landscape and the road from Mogontiacum (Mainz) to Augusta Vindelicorum (Augsburg). Cannstatt

6215-438: The centre of Swabia and the local dialect spoken by the native Swabians , has its etymological roots in the Old High German word Stuotgarten , or " stud farm ", because the city was founded in 950  AD by Duke Liudolf of Swabia to breed warhorses. In the local dialects of Alemannic German it can be " Schtuegert ", and in Swabian German " Stuagart "; with similar variant spellings, usually dropping

6328-404: The city as a Beta -status global city in their 2020 survey. Stuttgart was one of the host cities for the official tournaments of the 1974 and 2006 FIFA World Cups . Stuttgart is unusual in the scheme of German cities. It is spread across a variety of hills (some of them covered in vineyards ), valleys (especially around the Neckar river and the Stuttgart basin ) and parks . The city

6441-414: The city at the time was around 50,000), but the city began to experience the beginning of economic revival with the opening of the Main Station in 1846. Prior to then, the signs of rebirth in Stuttgart were evidenced by the construction of such buildings of Rosenstein Castle in 1822–1830, the Wilhelmspalais 1834–1840, and the foundations of the Staatsgalerie in 1843, University of Stuttgart in 1829,

6554-464: The city of Stuttgart, every third inhabitant is a foreigner." 40% of Stuttgart's residents, and 64% of the population below the age of five, are of immigrant background. In the rest of Germany, 28.7% of people are of immigrant background, with a relatively higher percentage living in cities and former western Germany (such as Stuttgart). Stuttgart, often nicknamed the " Schwabenmetropole " (English: Swabian metropolis ) in reference to its location in

6667-436: The city receives average 718.7 mm (28.30 in) of rain. On average, Stuttgart enjoys 1,807 hours of sunshine per year and an average annual temperature of 9 °C (48 °F). Typically during summer months, the nearby hills, Swabian Alb mountains, the Black Forest , Schurwald , and the Swabian-Franconian Forest act as shields from harsh weather, nevertheless the city can be subject to thunderstorms, whereas in

6780-455: The city were suicidal, substantial damage to the city's industrial capacity still occurred, such as the 25 August bombing of the Daimler AG plant in 1940 that killed five people. With the war increasingly turning against the Third Reich, more and more troops were pulled from the defence of the city in 1943 to fight on the Eastern Front . In 1944, the city centre was entirely in ruins due to Allied bombing raids that could now more easily attack

6893-414: The city's defenses. The early 1320s were important years for Stuttgart: Eberhard I moved the seat of the county to the city to a new and expanded castle , the collegiate church in Beutelsbach , where previous members of the Württemberg dynasty had been buried prior to its destruction in 1311, moved to its current location in Stuttgart in 1320, and the town's Stiftkirche was expanded into an abbey, and

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7006-421: The city's royal past. These include: Other landmarks in and around Stuttgart include ( see also museums below ): At the center of Stuttgart lies a series of gardens which are popular with families and cyclists. Because of its shape on a map, the locals refer to it as the Green U . The Green U starts with the old Schlossgarten, castle gardens first mentioned in records in 1350. The modern park stretches down to

7119-539: The city's surviving populace were poorly rationed. The circumstances of what later became known as "The Stuttgart Crisis" provoked political repercussions that reached even the White House . President Harry S. Truman was unable to get De Gaulle to withdraw troops from Stuttgart until after the final boundaries of the zones of occupation were established. The French army remained in the city until they finally relented to American demands on 8 July 1945 and withdrew. Stuttgart then became capital of Württemberg-Baden , one of

7232-504: The city. Economic migrants , called " Gastarbeiter ", from Italy, and later Greece and Turkey but primarily from Yugoslavia , came flocking to Stuttgart because of the economic wonder called the " Wirtschaftswunder " unfolding in West Germany . These factors saw the city reach its (then) peak population of 640,000 in 1962. In May 1965 Queen Elizabeth II made a state visit to Stuttgart and nearby Marbach and Schwäbisch Hall . Her great-grandfather Duke Francis (1837–1900) had been

7345-534: The city. Today about 10,000 Americans are stationed on 5 installations (Patch Barracks, Panzer Kaserne, Kelley Barracks, Robinson Barracks, and Stuttgart Army Airfield) representing all branches of service within the Department of Defense , unlike the mostly Army presence of the Occupation and Cold War. In March 1946 the US Army established a unit of the US Constabulary and a headquarters at Kurmärker Kaserne (later renamed Patch Barracks ) in Stuttgart. These units of soldiers retrained in patrol and policing provided

7458-430: The city. The heaviest raid took place on 12 September 1944, when the Royal Air Force , dropping over 184,000 bombs – including 75 blockbusters – levelled Stuttgart's city centre, killing 957 people in the resulting firestorm . In totality, Stuttgart was subjected to 53 bombing raids, resulting in the destruction of 57.7% of all buildings in the city, the deaths of 4,477 inhabitants, the disappearance of 85 citizens, and

7571-598: The context of corporations and producing advertisements that either seek to empower or exclude the viewer to encourage an in-group mentality with the goal of getting the viewer to consume . While Manufacturing Consent addresses the use of slogans in the context of national propaganda, Chomsky argues that national and capitalist propaganda are inherently linked and are not clearly exclusive to each other. They are often used in disinformation campaigns , as quick immediate forms of propaganda suited well to modern forms of social media . Earlier writers such George Orwell notes

7684-445: The control of the Martinskirche by the Bishopric of Constance was broken by Papal order in 1321. A year after the city became the principal seat of the Counts of Württemberg in 1320, the city was granted status as a city and given civic rights. At the end of the 14th century, new suburbs sprang up around Leonhard Church and near the city's fortifications as well. Towards the end of the 15th century, Count Ulrich V began construction of

7797-412: The effective use of quick non-critical slogans to produce a servile population, written primarily in 1984 as a general critique of the manipulation of language. Slogans are often used as a way to dehumanize groups of people. In the United States as anti-communist fever took hold in the 1950s, the phrase " Better dead than Red " became popular anti-communist slogan in the United States, especially during

7910-459: The end of the Cold War as they are host to United States Department of Defense Unified Commands and supporting activities. The core area of Stuttgart lies in a fertile bowl-shaped valley about 900 ft (270 m) above sea level , an hour from the Black Forest and Swabian Jura on the banks of the Neckar river at 48°47′N 9°11′E  /  48.783°N 9.183°E  / 48.783; 9.183 115 mi (185 km) to

8023-411: The end of the First World War, November revolutionaries stormed the Wilhelmpalais on 30 November 1918 to force King Wilhelm II to abdicate, but failed halfway. Under pressure from the revolutionaries, Wilhelm II refused the crown, but also refused to abdicate the throne. When he did eventually abdicate, the Free State of Württemberg was established as a part of the Weimar Republic , and Stuttgart

8136-605: The entire male Jewish population of Stuttgart, to the police-run prison camp at Welzheim or directly to Dachau . Other Jews from around Württemberg were brought to Stuttgart and housed in the ghetto on the former Trade Fair grounds in Killesberg . As the Memorial at Stuttgart North records, between 1941 (the first train arrived 1 December 1941, and took around 1,000 men to Riga ) and 1945, more than 2,000 Jews from all over Württemberg were deported to Theresienstadt , Auschwitz , and

8249-575: The existence of a settlement here (despite the terrain being more suited for that original stud farm) during the High Middle Ages is provided by a gift registry from Hirsau Abbey dated to around 1160 that mentions a "Hugo de Stuokarten". A settlement at this locale was again mentioned in 1229, but this time by Pope Gregory IX . In AD 1219, Stuttgart (then Stuotgarten) became a possession of Herman V , Margrave of Baden . In addition to Backnang , Pforzheim , and Besigheim , Hermann would also found

8362-458: The few "enduring communities" where the United States forces will continue to operate in Germany. The remaining U.S. bases around Stuttgart are organized into US Army Garrison Stuttgart and include Patch Barracks, Robinson Barracks , Panzer Kaserne and Kelley Barracks. From the end of World War II until the early 1990s these installations excepting Patch were almost exclusively Army, but have become increasingly "Purple"—as in joint service—since

8475-631: The financial burdens its high rents would place on the government. The immediate aftermath of the War would be marked by the controversial efforts of Arnulf Klett , the first Oberbürgermeister of Stuttgart, to restore the city. Klett favored the idea of a modernist Automotive city with functional divisions for residential, commercial and industrial areas according to the Athens Charter . Klett demolished both ruins and entire streets of largely undamaged buildings without rebuilding them to their original visage,

8588-429: The first time in centuries, Duke Eberhard Ludwig moved the seat of the Duchy out of the declining city of Stuttgart in 1718 to Ludwigsburg , founded in 1704, while the namesake Baroque palace , known as the "Versailles of Swabia", was still under construction. When Eberhard Ludwig died, his nephew Charles Alexander , ascended to the throne. Charles Alexander himself died in 1737, meaning his son Charles Eugene became

8701-575: The ghettos at Riga and Izbica . Of them, only 180 held in Internment survived the Shoah . Stuttgart, like many of Germany's major cities, was ravaged throughout the war by Allied air raids . For the first four years of the war, successful air raids on the city were rare because of the capable defence of the city by Wehrmacht ground forces, the Luftwaffe , and artificial fog . Despite opinions among some Royal Air Force members that day-time air raids on

8814-553: The help of Philip I , Landgrave of Hesse , seized the chance to restore himself to power (albeit as an Austrian vassal) in the turmoil of the Reformation and War with the Turks and invited Erhard Schnepf to bring the Reformation to Stuttgart. He accepted, was named Court Preacher in Stuttgart, and worked in concert with Ambrosius Blarer until his dismissal following his resistance to

8927-504: The increasing speed and quantity of information in the modern age, slogans have become a mainstay of any campaign, often used by Unions while on strike to make their demands immediately clear. This has been noted by many scholars , as an example Noam Chomsky notes of the worrying fusion of media and reality in Manufacturing Consent Chomsky discusses this basis as well the potential dangers of this, particularly towards

9040-449: The injury of 8,908 more people. The Allies lost 300 aircraft and seven to ten enlisted men. To commemorate the city citizens who died during the war, the rubble was assembled and used to create the Birkenkopf . Today Stuttgart consists to over 40% of buildings from before World War II, besides all destruction. The Allied ground advance into Germany reached Stuttgart in April 1945. Although

9153-460: The international infrastructure (as part of the Stuttgart 21 project), Stuttgart unveiled a new city logo and slogan in March 2008, describing itself as " Das neue Herz Europas " ("The new Heart of Europe"). For business, it describes itself as "Where business meets the future". In July 2010, the city unveiled a new logo, designed to entice more business people to stay in the city and enjoy breaks in

9266-574: The lands of nearby secondary German states. Within Stuttgart, the royal residence was expanded under Frederick although many of Stuttgart's most important buildings, including Wilhelm Palace , Katharina Hospital, the State Gallery , the Villa Berg and the Königsbau were built under the reign of King Wilhelm I . In 1818. King Wilhelm I and Queen Catherine in an attempt to assuage the suffering caused by

9379-529: The law and order in the American zone of occupied Germany until the civilian German police forces could be re-established. In 1948 the headquarters for all Constabulary forces was moved to Stuttgart. In 2008 a memorial to the US Constabulary was installed and dedicated at Patch Barracks. The US Constabulary headquarters was disbanded in 1950 and most of the force was merged into the newly organized 7th Army . As

9492-636: The layoff of many local civilians who had been career employees of the US Army. Since 1967, Patch Barracks in Stuttgart has been home to the US EUCOM . In 2007 AFRICOM was established as a cell within EUCOM and in 2008 established as the US Unified Combatant Command responsible for most of Africa headquartered at Kelley Barracks. Due to these 2 major headquarters, Stuttgart has been identified as one of

9605-470: The likability of a slogan. The clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself. Advertisers must keep into consideration these factors when creating

9718-453: The modern German state of Baden-Württemberg , with Stuttgart as its capital. Since the 1950s, Stuttgart has been the third largest city in southern Germany behind Frankfurt and Munich . The city's population, halved by the Second World War, began sudden growth with the mass influx of German refugees expelled from their homes and communities by the Soviets from the late 1940s until 1950 to

9831-428: The municipal area. At the center of Stuttgart lies its main square, Schlossplatz . As well as being the largest square in Stuttgart, it stands at the crossover point between the city's shopping area, Schlossgarten park which runs down to the river Neckar , Stuttgart's two central castles and major museums and residential areas to the south west. Königstraße, Stuttgart's most important shopping street which runs along

9944-660: The name " Cannstatt " is not clear, but as the site is mentioned as condistat in the Annals of Metz (9th century), it is mostly derived from the Latin word condita ("foundation"), suggesting that the name of the Roman settlement might have had the prefix " Condi- ". Alternatively, Sommer (1992) suggested that the Roman site corresponds to the Civitas Aurelia G attested to in an inscription found near Öhringen . There have also been attempts at

10057-573: The name of Hans von Hutten, obliging her to flee to the court of her brother, William IV , Duke of Bavaria , who successfully had Ulrich placed under Imperial ban twice. When the Emperor died in 1519, Ulrich struck, seizing the Free Imperial City of Reutlingen , prompting the League to intervene. That same year, Ulrich was soundly defeated and he was driven into exile in France and Switzerland following

10170-566: The next nine years. Due to the Nazi Party 's practice of Gleichschaltung , Stuttgart's political importance as state capital became totally nonexistent, though it remained the cultural and economic centre of the central Neckar region. Stuttgart, one of the cities bestowed an honorary title by the Nazi regime, was given the moniker "City of the Abroad Germans " in 1936. The first prototypes of

10283-434: The northwestern edge of Schlossplatz, claims to be the longest pedestrianized street in Germany. Although the city center was heavily damaged during World War II, many historic buildings have been reconstructed and the city boasts some fine pieces of modern post-war architecture. Buildings and squares of note in the inner city include: A number of significant castles stand in Stuttgart's suburbs and beyond as reminders of

10396-703: The opening of the Stuttgart S-Bahn on 1 October 1978 with a scheduled three routes. from 17 to 19 June 1983, ten European heads of state and representatives from the European Union met in Stuttgart for a summit and there made the Solemn Declaration on European Union . In 1986, the European Athletics Championships of that year were held in the Neckarstadion . Mikhail Gorbachev , while on

10509-478: The other components of the brand image, being logo and name. For example, if a slogan was pushing towards "environmentally friendly", yet the logo and name seemed to show very little concern for the environment, it would be harder for the brand to integrate these components into a successful brand image, as they would not integrate together towards a common image. Slogans have been used widely in protests dating back hundreds of years, however increased rapidly following

10622-617: The plans of Johann Michael Knapp to celebrate the rule of King Wilhelm I. A decade later, the Königsbau was constructed by Knapp and court architect Christian Friedrich von Leins as a concert hall. Another milestone in Stuttgart's history was the running of the first rail line from Cannstatt to Untertürkheim on 22 October 1845. The advent of Industrialisation in Germany heralded a major growth of population for Stuttgart: In 1834, Stuttgart counted 35,200 inhabitants, rose to 50,000 in 1852, 69,084 inhabitants in 1864, and finally 91,000 residents in 1871. By 1874, Stuttgart once again exceeded

10735-557: The population of Württemberg. Recovery would be slow for the next several decades, but began nonetheless with the city's first bookstore in 1650 and high school in 1686. This progress was almost entirely undone when French soldiers under Ezéchiel du Mas appeared outside the city's walls in 1688 during the Nine Years' War , but the city was saved from another sack due to the diplomatic ability of Magdalena Sibylla , reigning over Württemberg as regent for her son, Eberhard Ludwig . For

10848-560: The premature Duke (and later King) at the age of nine. When he came of age and returned from his tutoring at the court of Frederick the Great , King of Prussia , Charles desired to move the capital back to Stuttgart. He commissioned the construction of the New Castle in 1746, Castle Solitude in 1763, Castle Hohenheim in 1785, and the Karlsschule in 1770. The rule of Charles Eugene also saw

10961-667: The reign of his son, Ulrich . Though Ulrich initially made territorial gains as a result of his decision to fight alongside the Emperor Maximilian I , he was no friend of the powerful Swabian League nor of his own subjects, who launched the Poor Conrad rebellion of 1514. Despite this and his rivalry with the Swabian League, his undoing would actually come in the form of his unhappy marriage to Sabina of Bavaria . In 1515, Ulrich killed an imperial knight and lover of Sabina's by

11074-625: The river Neckar and is divided into the upper garden (bordering the Old Castle , the Main Station , the State Theater and the State Parliament building), and the middle and lower gardens – a total of 61 hectares. The park also houses Stuttgart planetarium. Slogan A slogan is a memorable motto or phrase used in a clan , political , commercial , religious , or other context as

11187-460: The same talking points without any regard to if they have any philosophical or factual basis in reality, advising to state " big lies " in politics. The basis of this simple propaganda effect was used by the Nazi and Soviet regimes as noted in their propaganda posters . In contrast, slogans are oftentimes used in liberal democracies as well as grassroot organisation, in a campaign setting. With

11300-405: The smuggling of three weapons into the prison by their lawyer, that the terrorists could not escape and that they would receive life sentencing , the terrorists killed themselves in April 1977 in an event remembered locally as the " Todesnacht von Stammheim ", "Night of Death at Stammheim". The trauma of the early 1970s was quickly left behind, starting in 1974 with the 1974 FIFA World Cup and

11413-473: The tenth century with its founding by Liudolf , Duke of Swabia , as a stud farm for his warhorses. Initially overshadowed by nearby Bad Cannstatt, the town grew steadily and was granted a charter in 1320. The fortunes of Stuttgart turned with those of the House of Württemberg , and they made it the capital of their county , duchy , and kingdom from the 15th century to 1918. Stuttgart prospered despite setbacks in

11526-627: The third century by the Alamanni , the settlement temporarily vanished from history until the seventh century. In 700, Duke Gotfrid mentions a "Chan Stada" in a document regarding property. Archaeological evidence shows that later Merovingian era Frankish farmers continued to till the same land the Romans did. Cannstatt is mentioned in the Abbey of St. Gall 's archives as " Canstat ad Neccarum " ( German : Cannstatt-on-Neckar ) in 708. The etymology of

11639-601: The three areas of Allied occupation in Baden-Württemberg, from 1945 until 1952. The military government of the American occupation zone established a Displaced persons camp for displaced persons , mostly forced labourers from Central and Eastern European industrial firms in the area. There was, however, a camp located in Stuttgart-West that, until its closure and transportation of internees to Heidenheim an der Brenz in 1949, housed almost exclusively 1400 Jewish survivors of

11752-464: The tutoring and origins of Friedrich Schiller in Stuttgart, who studied medicine and completed The Robbers here. Stuttgart, at the end of the 18th century, remained a very provincial town of 20,000 residents, narrow alleys, and agriculture and livestock. Despite being the capital and seat of the Duchy, the general staff of the Army of Württemberg was not present in the city. In 1794, Duke Charles dissolved

11865-500: The west and north of Munich . The city is often described as being " zwischen Wald und Reben " ("between forest and vines") because of its viticulture and surrounding forests. Stuttgart covers an area of 207.35 km (80 sq mi) and sits at elevation ranging from 207 m (679 ft) above sea level by the Neckar river to 549 m (1,801 ft) on Bernhartshöhe hill – something rather unique in large German cities. The most prominent elevated locales in Stuttgart are

11978-485: The winter periods snow may last for several days. Snow cover tends to last no longer than a few days although it had lasted several weeks at a time as recently as 2010. Though it is a rare occurrence in Stuttgart, the city sometimes receives damaging hailstorms , such as in July 2013. In order to fight this phenomenon, weather stations known as " Hagelflieger " are stationed near the city and are largely funded by Daimler AG , who maintain several parking lots and factories in

12091-458: Was a part of the Roman imperial province Germania Superior . As with many military installations, a settlement sprang up nearby and remained there even after the limes moved further east. When they did, the town was left in the capable hands of a local brickworks that produced sophisticated architectural ceramics and pottery. When the Romans were driven back past the Rhine and Danube rivers in

12204-636: Was also appointed Court Architect, and he built the Lusthaus. But it was architect Heinrich Schickhardt who would carry Tretsch's torch further; Schickhardt constructed the Stammheim Castle in the suburb of Stammheim, rebuilt the Fruchtkasten in the today's Schillerplatz, and expanded the Prinzebau. The Thirty Years' War devastated the city, and it would slowly decline for a period of time from then on. After

12317-603: Was also used as a central location for executions in Southwest Germany, as the headstone located in its atrium dedicated to the 419 lives lost there recalls. Participants of the Kristallnacht burned the Old Synagogue to the ground along with the relics contained within and also destroyed its Jewish cemetery . The next year the Nazi regime began the arrests and deportation of Stuttgart's Jewish inhabitants, beginning with

12430-577: Was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm ( sluagh 'army', 'host' and gairm 'cry'). George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout the European continent during

12543-690: Was declared its capital. On 26 April 1919, a new constitution was devised, and the final draft was approved and ratified on 25 September 1919 by the Constituent Assembly. In 1920, Stuttgart temporarily became the seat of the German National Government when the administration fled from Berlin from the Kapp Putsch . Also in 1920, Erwin Rommel became the company commander of the 13th Infantry Regiment based in Stuttgart and would remain as such for

12656-486: Was quashed by his father four years later. In 1089, Bruno of Calw built the precursor building to the Old Castle . Stuttgart's viticulture , first documented in the Holy Roman Empire in the year AD 1108, kept people in the area of that stud farm for some time, but the area was still largely overshadowed by nearby Cannstatt because of its role as a local crossroad for many major European trade routes. Nevertheless,

12769-491: Was thwarted by the action of Emperor Rudolph I . Further resistance by Eberhard I against the Emperor's created Vogts and Bailiwicks as well as the newly appointed Duke of Swabia Rudolf II, Duke of Austria , eventually led to armed conflict and initial successes upon Emperor Rudolph I's death in 1291 against the Emperor's men. After initially defeating his regional rivals, Henry VII , newly elected as Emperor, decided to take action against Eberhard I in 1311 during his war with

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