A trade show , also known as trade fair , trade exhibition , or trade exposition , is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers , study activities of competitors, and examine recent market trends and opportunities .
28-752: EGX (previously named Eurogamer Expo ) is trade fair for video games organised by Gamer Network and held annually in the United Kingdom and Germany. The first Eurogamer Expo took place at the Old Truman Brewery as part of the London Games Festival 2008 and was attended by 4,000 people. In 2009, the show took place at The Royal Armouries in Leeds and the Old Billingsgate Market in London at
56-620: A religious festival in order to benefit from the rush of the public. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution . In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By
84-475: A means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come. Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). Sk%C3%A5ne Market The Scania market (Danish Skånemarkedet , Swedish Skånemarknaden ) was a major fish market for herring which took place annually in Scania during
112-567: A third event in Berlin, Germany, was announced. On 28 November 2018, it was also announced that EGX 2019 would be returning to the ExCel, London. On 13 March 2020, EGX Rezzed 2020 was originally going to take place from 26 to 28 March 2020, but was postponed to 2–4 July 2020 due to the COVID-19 pandemic before being cancelled altogether. Three months later on 30 June 2020, it was announced that EGX 2020, which
140-512: A year, that is in September and October, the herring travel from one sea to the other through the Sound, by order of God, in such large numbers that it is a great wonder, and so many pass through the sound in these months, that at several places one can cut them with a dagger." Mezieres further went on to estimate that no less than 300,000 people were active in the trade during these months. As early as
168-455: Is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Modern trade shows follow in
196-596: The Middle Ages . From around 1200, it became one of the most important events for trade around the Baltic Sea and made Scania into a major distribution center for West-European goods bound for eastern Scandinavia . The Scania Market continued to be an important trade center for 250 years and was a cornerstone of the Hanseatic League 's wealth. The fair took place from August 24 to October 9, mainly in locations between
224-511: The 12th century the peninsula had become a centre for the herring trade; the Scanian name for the town Falsterbo was Falsterbothe , which meant "the booths for fish from Falster". The 13th-century German chronicler Arnold of Lübeck , author of Chronicon Slavorum , wrote that the Danes had wealth and an abundance of everything thanks to the yearly catches of herring at the Scanian coast. The laws of
252-450: The 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows. In the 21st century, with the rapid industrialization of Asia , trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating
280-522: The MCV Awards. Trade fair In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals ) and members of the press , therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair , which
308-661: The North, Prussia , and Livonia . The fishing and the Scania Market yielded a large income to the Danish Crown , and made together with the Sound Toll the state virtually independent of tax incomes for extended periods of time. A good fishing year in the 14th century could mean an export of 300,000 barrels of herring; and it is estimated that one third of the Danish king's income came from
SECTION 10
#1733084575286336-468: The Scania Market. Most of the 14th century was characterized by strife and wars between Danish kings and the Hansa. According to a German view, the Danes got herring "for nothing from God"—only to sell it dearly. As opposed to Stockholm and Bergen , which had Scandinavia's largest Hanseatic colonies, the Danish towns of the Scania Market did not encourage large permanent settlements of Hansa merchants; most of
364-593: The city of Leiden in the 15th century stated that all herring sellers selling herring other than from Scania, should warn their customers with a clear marking. The demand for herring during this period was great; it was a fairly inexpensive source of protein for the populations around the Baltic during the winter and the Catholic Church demanded fasting (from meat), in Christ 's following, in connection with Lent . Due to
392-534: The day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions. Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at
420-406: The end of October. The event was held at London's Earls Court for the next five years between 2010 and 2014. After the confirmation of the venue's closure, it was announced that EGX would be moving to Birmingham's National Exhibition Centre as part of a multi-year deal. In 2012, Eurogamer and Rock Paper Shotgun announced Rezzed , a PC and indie games show spun off from Eurogamer Expo. Rezzed
448-543: The exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. Trade shows play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain , as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout
476-407: The fish, ensuring a swift salting of the landed fish. The fishing trade was closely regulated by the Danish crown, with special rules regarding issues such as the fishing nets' mesh size, enforced by special bailiffs who policed the trade. Royal governors were installed in castles at Skanør and Falsterbo to collect customs and act as judicial and administrative leaders. Apart from the fishermen and
504-473: The large production and the great demand, the Scania Market became the most important North European market in the 14th century. During the fishing season, the necessary salt and barrels for conservation came from Hanseatic Lüneburg and were provided by Hanseatic traders mainly from Lübeck . Lübeck also, to some extent, provided the Scanians with an additional work force, so called " gill -women" who cleaned
532-556: The local fish traders, merchants from Lübeck and other Hanseatic towns, as well as from England , Scotland , Flanders , and Normandy , came to the herring market to buy and sell herring, but also to trade in other goods with the Scandinavian merchants, landowners and peasants. Traders arrived from Denmark, eastern Norway and Sweden , as well as the rest of the Baltic. A wide variety of goods were traded, among them horses , butter , iron , tar , grain , and handicraft products from
560-568: The merchants arrived in the summer and went back home after the end of the market. In 1367, the Hansa towns allied themselves with Sweden , Mecklenburg , and Holstein , and the Confederation of Cologne went to war against Denmark and Norway. With the Treaty of Stralsund in 1370, a peace was settled that left the Hanseatic League in control of the fortifications at the Scania Market and along
588-520: The roll out of COVID-19 vaccinations and they deem it safe to do so within the government guidelines. On 11 October 2021, it was announced that EGX Rezzed would be renamed as EGX Birmingham and would be returning to the National Exhibition Centre, Birmingham. The renamed EGX Birmingham aims to expand the “Rezzed Zone”, and will offer not just the typical indie showcases, but also allow AAA studios to showcase some spring releases as well. It
SECTION 20
#1733084575286616-431: The show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as
644-517: The tradition of trade fairs established in late medieval Europe such as the Champagne fairs or the Skåne Market , in the era of merchant capitalism . In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. These markets were held annually or on several specific days a year, usually at geographically particularly favorable locations and in conjunction with
672-404: The two Scanian towns of Skanör and Falsterbo at the southern mouth of Öresund , with much of the connected industry spread out on the surrounding peninsula, but Køge , Dragør , Copenhagen , Malmö , Helsingborg , Simrishamn , Ystad , and Trelleborg were also part of the Scania Market. Since the fishermen erected their trading booths and temporary shops close to the area where the herring
700-527: Was spawning , the exact locations of the Scania Market changed from year to year. The basis for the market's popularity was the rich herring fishing around the Falsterbo Peninsula . Legend tells that the herring fishery off the Scanian coast was so rich, that one could scoop up the fish with one's hands. After a visit to the region in 1364, the French crusader Philippe de Mezieres wrote: "Two months
728-514: Was first held at the Brighton Centre on 6–7 July 2012. In September 2012, Eurogamer announced that Eurogamer Expo would also host a Rezzed component. In October 2013, the Eurogamer Expo was renamed to EGX London, and Rezzed was renamed EGX Rezzed. The EGX London brand was discontinued in 2014, and following the move to Birmingham NEC the show has been called simply EGX. On 21 February 2018,
756-486: Was originally going to take place from 17 to 20 September 2020, was also cancelled. On the same day, EGX announced that it was joining forces with PAX to hold a 9-day online event, which will take place from 12 to 20 September 2020, a month later on 27 July 2020, the online event was given a name called PAX Online X EGX Digital. On 19 February 2021, it was announced that EGX Rezzed and EGX would be returning as live, real-world, in-person events if everything goes to plan with
784-505: Was originally planned to take place from 4 to 6 March 2022, but was postponed to 2023 due to "the current climate and the knock-on effects of Omicron ". EGX London 2023 was held at the ExCel London through 12 to 15 October, with the headline partner TikTok . The show hosted two Esports tournaments, one for Tekken 7 and one for Street Fighter 6 . EGX won the 2019 Games Event of the Year at
#285714